12 DIGITAL MARKETING TIPS FOR 2022 https://www.digitaltechnology.institute/
DOMINATE THE DIGITAL WORLD
Nailing your digital marketing strategy is vital for growing your business in 2022. There are currently almost 4.57 billion active internet users worldwide, with 300 million of those digital diehards based in the United States.
WHY DIGITAL MARKETING ?
TARGET
STRATEGY
COST
TOOLS
A target market is a group of people with some shared characteristics that a company has identified as potential customers for its products.
Digital marketing strategy involves an assessment of specific goals that are achievable through online channels.
Marketing costs are the all expenses that the company makes to market and sell its products and develop and promote its brand.
A marketing tool can be a technique, strategy, or software used for promoting the products or services with the intent to boost the sales of a business.
TOP DIGITAL MARKETING TIPS 01
Optimize Your Website for Mobile
02
Research Your Competitors
03
Lengthen Your Blogs
04
Develop Email Campaigns
05
Get Personal
06
Use Remarketing
TOP DIGITAL MARKETING TIPS 07
09
11
Tailor Content to Each Stage of the Buyer’s Journey
08
Leverage Facebook Ads
Remain Flexible
10
Create Visual Content
Partner with Micro-Influencers
12
Consistent Online Reputation Management Campaigns
HOW ?
Optimize Your Website for Mobile In order to satisfy your mobile audience (as well as increase your conversion rates) you’ll need to make your website mobile-friendly. A mobile-responsive website will reformat its content in order to display neatly on mobile devices, meaning your visitors can spend less time squinting or sighing, and more time clicking and buying.
Research Your Competitors Use this research to design your differentiators. If your competitors aren’t doing so, you could add your business to TrustPilot to strengthen trust signals, advertise on social media to reach new customers, or sell a greater variety of products to pique a wider interest.
Lengthen Your Blogs Your blog can be about anything related to your business. Whether you’re sharing industry tips or discussing your latest product, learning how to start a blog could add tremendous value to your visitors’ experience, while helping your website get found more easily via search engines (blogs are great for SEO).
Develop Email Campaigns To encourage return visits to your website, you should set up automated responses to thank customers after they subscribe or make a purchase. Consumers like to feel appreciated, with ‘welcome’ emails boasting an average open rate of 82%.
Get Personal Being personal with your customers means using conversational tones whenever possible. Users are more likely to respond to a human-like message than some faceless, corporate spiel, which is why conversational commerce is becoming so popular.
Use Remarketing Remarketing (also known as retargeting) is the tactic of serving targeted ads to people who have already visited or taken action on your website. In terms of technical execution, remarketing is the process of using a javascript tag (known as a pixel) to place a cookie in the user's browser.
Tailor Content to Each Stage of the Buyer’s Journey Prospective buyers experience three stages before making a purchase: awareness, consideration, and decision. Different types of content will suit different phases. It’s important that you guide users through your website. You need to direct them to the right content that will suit their needs, and match their stage of the buyer’s journey.
Leverage Facebook Ads Facebook has revolutionized the paid media platforms and the way marketers are able to distribute their content. With its huge database of demographic and psychographic data, it has taken the targeting abilities to levels that other platforms don't.
Remain Flexible Technology, and the consumer preferences that come with it, are always changing. Your business needs to stay on its proverbial toes and prepare for any shift in your audiences’ favourite channels, producing content that is relevant to your audience.
Create Visual Content Consumers love watching videos, and you want to grow your business. It should come as no surprise, then, that utilizing video marketing is one of our favourite digital marketing tips! Using a video on the background of your website could do wonders for your business, too.
Partner With Micro-Influencers A recent study revealed that microinfluencers are perceived as ‘people like me’, meaning they could potentially add more credibility to your business than the bigger influencers could. You can find micro influencers on platforms like StackInfluence and Tribe.
Consistent Online Reputation Management Campaigns This is an important aspect of your online reputation management strategy. Today’s referrals are customer reviews. If you discover a consumer has written a bad review, reply promptly and courteously on the site with the objective of addressing the client’s concern.
DIGITAL MARKETING
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2022
Question ?
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