“We Have Laid Down Ambitious Plans to Explore New Opportunities In A Variety of Industries”

Performance of any business depends on adop on of digital tools which help companies of any size to grow further in so compe ve world. RAH Infotech is the one such a value-added distributer company that has proven its forte in suppor ng all leading tech brands in deploying right solu ons to large customer base across India. Rajeev Ranjan, Editor, Digital Terminal had a detailed conversa on with Ashok Kumar, Managing Director, RAH Infotech on various topics including the new evolving challenges impac ng digital transforma on, how the organiza ons move ahead and many others subjects related to digital trends.

faces in terms of DX at the later stage is an incompetent IT team and staff that lack the right knowledge in guiding the C-Suite. It is not just to adopt the right DX strategy and technology but also to help stay consistent and not let organiza ons walk backwards on the progress they have made.

We believe that the right associa ons, guidance, research and planning will help everyone overcome as these challenges are universal and do not discriminate between ver cals, company size and structure.

Rajeev: As the technology landscape is transforming very sharply so how should organiza ons move ahead?

Ashok: We at RAH have helped our partners and customers reach their current posi on with our in-depth knowledge and understanding of today’s technology and tools. It should be noted by organiza ons across sectors that technology is the food and fodder not just for street vendors and individuals but for almost every known ver cal exis ng in today’s market space. India’s landscape in terms of technology adop on, innova on and expansion is seeing an extensive push. This is where organiza ons have understood that they need to move at the pace of their corresponding industries worldwide and the general public. Speed and accuracy are needed to bring themselves to the appropriate technology levels that any organiza on can afford.

Web3, AI/ML, metaverse, blockchain, IoT, 5G, VR/AR, deepfake, zero trust – these are all some of the technology tools that have emerged and made an impact overnight when compared to the slow progress before the pandemic. These tools, while some might find them out of reach or understanding can s ll be u lized to build their organiza on via external experts. But the movement needs to be cau ous so as to not risk any of the exis ng opera ons and the upcoming business decisions. Customers are ul mately the judges of ra ng how best the organiza ons have evolved to accommodate the sharply transforming technology. The success of any organiza on currently depends on customer sa sfac on of making their life easy and technology is the key, understanding this is exactly how organiza ons can move ahead.

Rajeev: How is the overall performance of RAH Infotech currently? Please share your GTM strategy which has helped you bolster your growth.

Ashok: Last year RAH Infotech registered 55% YoY growth, we aim to keep this growth steady and our GTM strategy will help us in reaching this goal. We have consistently tapped emerging opportuni es in market ver cals such as SME, Telco and IT/ITeS and nurtured rela onships with over 500+ partners PAN India. Our alignment has always been synchronized with businesses whose emerging technologies reflect the product por olio and cybersecurity has remained our area of exper se.

Apart from this, we also focus on developing a strong channel partner ecosystem, conduc ng partner training programmes, offering promo onal schemes and providing addi onal support to help them increase their sales and business growth, which in turn help us improve our growth prospects. Over the years we have built a strong technical team with extensive experience in technology design and implementa on. This is why today we are the fastest-growing VAD.