Micron Has Always Prioritized The Growth Of Its Channel Partners

Micron being a leading storage brand has recorded exponen growth in Indian market. It has brought some of the best Storage solu ons that deliver an immersive user experience. Demand for its SSDs has swi years and Micron is keeping the momentum high by producing consumer oriented SSDs. While speaking about the primary factors that play crucial role in the rising demand, Rajesh Gupta, Director, Country Manager-India Sales, Micron said, “Today, the world has the sleekest possible range of compu ng devices that come packed with processing power unheard of before. The rise in next genera on connected devices, the growing premium & high-end PC market, the need for higher performance & capacity storage devices, and the increasing IT spends have contributed massively to the SSD demand. The pursuit for be er storage solu on that has many advantages over the Hard Disk Drives would con nue to drive growth of solidstate drives as storage technology of choice across consumer and enterprise applica ons. SSDs offer many advantages such as er performance in terms of Read/Write speeds, reduced power consump on that ul mately improves ba ery life, higher reliability as there are no moving parts like motors in Hard disk drives and hence less risk when using laptops on the go and emerging new technologies like NVMe that make SSDs not even faster but extremely small in size. As prices of solid-state drives have reduced significantly, more consumers are op ng for SSDs against the older spinning Hard Drives.”

Growth Opportuni es for Partners in 2023

Micron has a strong base of channel partners across India and such large partner network is catering to the ever evolving demand. In all regions, Micron is doing extremely well and its efficient channel partners have the poten al to turn out every opportunity. Pu ng across his views on the emerging opportuni es for partners to grow, Rajesh said, “Micron has always priori zed the growth of its channel partners and has worked on crea ng a conducive ecosystem for them. Aligning our systems to empower our Channel Partners has been a core prac ce. We offer a wide range of programs across the globe via our Business Partner Portal including access to streamlined marke ng development funds (MDF) monthly planning requests, access to sales and marke ng resources, relevant channel newsle er communica on, and provide early access to new product informa on.”

He added, “Given the manifold growth of SSD demand in the Indian Market, our collabora ve efforts with our Channel Partners also take a strong form with comarke ng opportuni es, lead genera on campaigns and sponsored events. On a technical basis we offer our partners accelerated solu ons op mized for applica ons and real-world tes ng at 14 customer labs. Marke ng enablement, on demand training, in person webinars and provision of technical exper se from an experienced sales network and Micron’s global customer labs are some of our key offerings.”

“In India we have a large base of storage solu ons based on old storage technology that is spinning hard disk drives because of perceived cost savings. In large datacenters this adds to significant increase in power consump on and due to large size of Hard drives the requirement of real estate is higher besides addi onal cost of air condi oning, servicing and manageability. Micron has excellent products namely Micron 5400 Series SSDs that are posi oned as Hard Disk replacement as the cost is almost same as similar capacity Hard drives. Such products provide channel SI/VARs an excellent opportunity to offer upgrades to customers that will improve the performance and at the same me savings due to be er power efficiency and reduced real estate requirements for their Datacenters,” further added by him.

Latest Trends in the SSD Market

Micron has been leading the market with its cu ng-edge memory innova ons that have enabled it to create a large consumer base in India. It brings unique and advanced SSDs for mee ng the performance needs of modern customers. Speaking on the latest trends, Rajesh stated, “On a fundamental level, the introduc on of 3D NAND technology in SSD has paved the path to offering increased capacity and faster performance in a smaller physical space at a rela vely lower cost with lower power usage. The current gold standard, peripheral component interconnect express (PCIe) genera on, Gen 4, provides increased opportunity for bandwidth and compu ng efficiency. PCIe Gen 4 doubles down on transfer speed versus the Gen 3’s bandwidth (3.5 GB/s) with a whopping 7 GB/s transfer speed with 4 lanes. Designed from the ground up for a PCIe interconnect, Non-vola le memory express (NVMe) is a storage revela on and provides a more direct path to a server’s CPU than SAS or SATA drives owing to how it combines a streamlined command set with a flexible command queueing architecture that is power consump on that drama cally extends compute me for ba ery-powered PCs.”

Adop on of SSDs in Gaming Sector

superior to SATA or SAS.”

Rajesh also added, “At Micron, we are proud to have introduced the World’s First Client SSD with 232-Layer NAND, the Micron 2550 NVMe™ SSD. It offers outstanding benchmark scores and PCIe Gen4 performance that surpasses the compe on. The Micron 2550 NVMe SSD has been designed to make everyday applica ons faster and more responsive, with its low t

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Micron is producing the innova ve SSDs that are made for gamers as well. Through its strong product line which is developed keeping gamers in mind, Micron is on the forefront. It has a strong grip on gaming segment and understands how gamers are preferably considering SSDs to boost their performance. “At Micron, we are proud to have introduced the World’s First Client SSD with 232-Layer NAND, the Micron 2550 NVMe™ SSD. It offers outstanding benchmark scores and PCIe Gen4 performance that surpasses the compe on. The Micron 2550 NVMe SSD has been designed to make everyday applica ons faster and more responsive, with its low power consump on that drama cally extends compute me for ba ery-powered PCs,” Rajesh concluded the discussion while talking about rising consump on of SSDs in gaming domain.