Pet Health & Wellness
Make Life Easier on You— and Your Furry Friends BY BRIA ROSE MCKOUEN
137
Million Total # of pets cared for by U.S. households: dogs, cats, horses, birds, etc. SOURCE: AMERICAN VETERINARY MEDICAL ASSOC.
42 | DIGITAL UNICORN Q1 2021
Adding a new member to the family is exciting, no matter how furry or scaly they may be. Those who have made the commitment know that it can add new levels of responsibility and risk to an already chaotic
lifestyle. Pet owners who want to care for their pets as best as they can often turn to innovative technologies proven to increase satisfaction for both themselves and their pets. In its pet ownership and demographics sourcebook, the American Veterinary Medical Association stated that 38.4 percent of U.S. households have at least one dog and 25.4 percent have one or more cats roaming around. Maintaining the health of all 137 Million U.S. companion animals (i.e., dogs, cats, horses) with affordable care and more is imperative. After taking a deep dive into what it means to take care of pets—from emergency health services and proper nutrition to smart-tracking collars—the following products were evaluated for how well they help maintain or improve quality of life for pets and their owners. The products fell into four categories: Telemedicine, Smart Trackers, Nutrition and Fun Apps & Devices.
