Issue 2 February 2013
Why is it difficult for people and businesses to change?
What is the Success Team?
How to engage with your Twitter network
Contents A personal message from the founder Prezi - Enjay Creative LinkedIn - Sarah Hughes The Empower Network Twitter Series - Making U Social Twitter Basics Setting up your account and optimising your profile How to engage with your network What not to do on Twitter Volunteering roles Visit our blog
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Design by Whiteacres Design
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Welcome Issue
Welcome to Issue 2 of Go Digital. You are reading this digital magazine as a complimentary benefit of your on-going support to www.digitalyouthenterprise.org.uk and your interest in the incredible and exciting digital generation that we are all living in. We will continue to deliver each fresh, new, current issue every month via http://issuu.com/digitalyouthenterprise or on our website for the duration of your support. This is a taster of what you can expect from future issues of Go Digital. Obviously everything will be new and up to date with the very latest news, views and comments.
We will also be featuring other businesses and events such as seminars and workshops that will be happening within your local area too.
Go Digital will feature regular articles; how-to guides, reviews and advice to get you started in business and/or improve your business success. This publication will keep you up to date with the latest Social media news, Internet Marketing systems, the products and services that can help you run your online business smoothly, and the techniques and strategies that have been working for others.
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A personal message from the founder, Paul Wakefield… CHANGE: I thought it might be interesting to tackle the subject of change and why it is difficult for people and businesses to change. Sometimes we welcome change into our lives, but other times we resist and run the opposite direction. Even if we know we need to make a change, it’s certainly easier and takes less effort to stay the same. One of the most important things to realize is that sometimes when we avoid making the changes we want; eventually another person - or life - will make them for us. It is far more beneficial to create the changes we want, rather than just waiting for something to happen. Like I said, this process is not always easy, but it’s definitely a necessary one to embrace. Exploring why it is difficult to change is a good first step. Let’s take a look at some of the reasons why change is so hard in the first place: We are creatures of habit: For the most part, people need a sense of order and routine. Without these things there tends to be feelings of confusion and discomfort. On some level, making a change causes a temporary sense of chaos, so it might make you think that you should go back to the way things were, even if you were miserable. Many people start to make changes and then get into a cycle of fear and worry, and avoid what needs to be done. In the end, the hardest part about changing isn’t necessarily the change itself, but the anticipation.
It’s easier to stay the same than to change: Doing the same thing over and over usually produces the same results, and whether you’re happy with those results or not, it’s simply easier just to stay the same. However, sometimes you realize you’ve had enough and it’s time to shake things up. You might find you’re suffering more than thriving if a change badly needs to be made, and it’s irrational to think that things will magically transform without some effort. So, even though it can be unnerving, making the decision to change and jumping in with both feet is a celebration in itself.
Doing the same thing over and over usually produces the same results
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In the change process, you have to keep yourself motivated, moving forward, and aware of where you are now and where you want to go.
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We’re operating on autopilot: This is another reason why it is difficult to change. Now, it’s not necessarily a bad thing to be on autopilot, but it means that you might not notice when a change needs to happen. Many people tend to do things a same way without questioning their actions too much. It’s only when patterns are acknowledged and broken that a change can arise. Change takes effort: Sure, it’s easy enough to set goals and get pumped up for a while, but if you don’t put in the honest effort, the changes you want will elude you. Putting in effort means taking small steps every day toward the changes you want to make in lifesuch as signing up for classes or seminars, doing action-oriented activities, and those big or small steps that lead to achieving goals. In the change process, you have to keep yourself motivated, moving forward, and aware of where you are now and where you want to go.
Fear of the unknown: Changing brings up feelings of vulnerability and the uncertainty that you’re exploring unknown territory and there is no guarantee how things will turn out. For some people, this part is exciting and invigorating, but others tend to dislike the unknown and prefer the predictable. In the end, diving into the unknown is usually where some of the greatest growth and feelings of accomplishment can happen. So, go for it!
Diving into the unknown is usually where some of the greatest growth and feelings of accomplishment can happen.
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Alongside our graphic design work we also specialise in the design & build of Prezi presentations and also the training of delegates giving them the knowledge and confidence to build their own Prezi presentations. Bespoke Design & Build Enjay creative is here to design & build your bespoke prezi presentation turning your imagination into a prezi that will leave your audience amazed – every time!! The majority of our prezi clients turn to us to provide a far better solution than the linear format of PowerPoint so the first thing we do is sit down with the client to establish what their message is and how they want to capture their audience through the use of prezi. What is Prezi? Prezi is the next generation zooming canvas presentation tool that takes your audience on a journey keeping them captivated from start to finish. It’s a virtual whiteboard that transforms presentations from a linear format into conversations: enabling people to see, understand, and remember ideas. People remember spaces and stories. Prezi’s use of spatial metaphor helps your audience remember your content better. Each prezi we design & build uses spatial metaphor to engage your audience’s memory.
Once the client has supplied the content we take a bit of time to decide how we are going to design and layout the elements within the prezi canvas to best fit the clients brief and expectations. Working closely with you we’ll create a prezi that is on brand, within budget and delivered within our agreed timeframe every time. Whatever you require from your prezi we can help you!! Here is the link to our enjay creative Prezi to give you a feel for Prezi....
We can capture everything you require into your bespoke Prezi presentation including images, video’s, typography and sound. Enjay creative will design & build your Prezi ensuring your audience remember your message and are left thinking - WOW, that was amazing!
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Here’s a quote from Sarah: “Finding Claire Bryden was a magical moment. It’s not often that you encounter such an abundance of raw talent, passion and ability in one person. Without doubt, Claire has been a driving force, inspiration and key component in the success of Linked2Leads, the product she has helped to launch. Claire proves that supporting young people into employment isn’t just mutually rewarding, it›s exciting and satisfying too” Sarah Hughes, founder, Linked4Success From Intern To Digital Marketing Expert? It’s All-Possible.
Claire Bryden shares her journey from bright intern to digital marketing expert and how you could achieve this for your company too. “Thanks to a fantastic creative company providing me with digital marketing knowledge, a contemporary art gallery providing space and equipment and a university funding scheme, my internship was born. What started as just a three-month internship has happily transformed into an exciting, career-changing opportunity when the marketing company I interned with introduced me to Sarah Hughes”
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An award-winning marketer, Sarah founded Linked4Success in 2010 to equip businesses with the knowledge, skills and confidence to leverage LinkedIn. Sarah was seeking a ‘Digital Marketing Magician’ and one interview with me later (over a cappuccino at a funky café in Exeter!) she offered me my dream job. And voila – here I am. Living proof that young digital enterprise schemes can really work. And my dream role? I’ve been at Linked4Success for over a year and loving it. I’ve gained so many new skills in such a short timescale that it’s quite exhilarating. With a talent set now spanning social media, email marketing, website design, video editing, webinars, databases, copy writing and sales psychology, my CV is in danger of being busier than the London Tube at rush hour! The culmination of 12 months’ hard work, my focus has been the creation of Linked2Leads. A complete online system, Linked2Leads gives you the inside track on how to generate leads for free in just 15 days by leveraging LinkedIn. I love sharing how to exploit the #1 social media tool for business, allowing people and businesses to slash marketing costs whilst dramatically boosting sales. It’s makes for a very satisfying job. So if you were thinking about giving young people a chance in your organization my advice would be to go for it!
Interested in effectively using LinkedIn for free lead generation? Click here to view Linked2Leads 5 Top Tips To Turn A Bright Intern Into Your No. 1 Asset
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Set goals together – at the beginning, mid-point and end reviews. Keeping an intern focused maximises their output for you Give them a variety of jobs – from photocopying, to cold calls, to writing (you discover their strengths fast) Praise good work – give genuine reasons and exact examples to illustrate why you’re praising them Be constructive - gently explain where and how they can improve - they’re with you to learn after all Get to know them - include them in team meetings for example. The quicker they get to know you and how you work, the more they achieve for you.
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What Is Empower Network? When Did Empower Network Start?
Empower network is an online opportunity that empowers members to make money with out experiencing the common problems, challenges, and pitfalls most go through when attempting to start a home based business.
Empower Network got started on Oct. 31, 2011 and has so far eclipsed over $24 million in paid member commissions as the company continues to enjoy unprecedented growth and unparalleled expectations. In the first week of November 2012, Empower Network did the unthinkable in paying out over $1 million in commissions generated in just a week’s time.
It is our highest intention and chief aim to explain how and why the Empower Network Products are beautifully designed and carefully crafted to immediately make you extra income online. The purpose is clear, the foundation is laid, and now it is time to get paid doing the things you love to do and share with the world. In addition to world-class information products, elite internet marketing trainings, and superior digital services; Empower Network’s affiliate program pays 100% commissions that allow members the chance to leverage and create a lifestylealtering, life-changing income from the comforts of their own home.
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The founders: David Wood and David Sharpe The fact alone puts Empower Network into a category and classification of its own, as it continues to pioneer one of the biggest movements and active communities on the internet. Go watch the video right now.
What Is The Success Team? The Success Team is an emerging group of savvy like-minded entrepreneurs who are leading the way towards a more successful tomorrow and prosperous you. We are considered one of the most activelyengaged and sought-after teams inside the Empower Network community because we provide a 100% customized, up to date, practical and pragmatic approach towards delivering real results to all valued-members. Along with weekly webinars, conference calls, trainings, hangouts, expert guidance and much more – we are confident in our ability to take you from where you are at to where you want to go by helping you push through the Grind phase and into a Free-Flowing state.
Some of the VIP internet marketing training we provide includes what other leaders are doing to help grow their teams in Empower. We focus on helping you dial-in and lock-up the 3 C’s (CREATE Traffic, CAPTURE Leads and CONVERT Sales) to becoming successful with your Empower Network Products and Business. Thus far, in our 7 year-long internet marketing success journey, members who are willing and open to our one on one mentoring and advice have created huge success stories already and we are just getting warmed up. When you join us in Empower Network, you will get a first-hand chance to utilize our exclusive team members only marketing tools, products, and systems that work synergistically with the business model and platform here. Not to mention the opportunity to work side by side with multiple 6 figure income earners that will all but automate and propel your potential results in making money online now
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This blog is the first of a two part series looking at Twitter, one of the world’s most powerful social networking tools with over 200 million active users worldwide. In Part 1 this month, I’ll be outlining how to set up and optimize your Twitter profile, ‘How To Engage Your Audience’ and ‘What to Tweet About’. I’ll be working on the assumption that you have very little knowledge of Twitter. Even if you have a pre- existing, established account you may still pick up some useful tips so I’d encourage you to read on. In the March Issue of Go Digital Magazine, I’ll cover off ‘How to Build Your Following’, and ‘How To Use Twitter Effectively For Business’. So let’s start with the basics and run through some Twitter language that you may not be familiar with. Understanding Twitter Terminology If you are new to Twitter it’s probably useful to get to grips with some of the most commonly used terms on Twitter, some of which you’ll see on your Twitter account when you create it or use it.
Username: This is the unique name that you chose to represent yourself on Twitter (also referred to as your ‘handle’). For example my username is @makingusocial. All usernames are preceded by the ‘@’ symbol which when combined with your username, acts as a direct link to your Twitter profile. Tweets:
Short messages on Twitter that contain a maximum of 140 characters, also referred to as ‘updates’. These updates are made in a white text box on your Twitter account which says ‘What’s Happening?’
Followers: Refers to the number of people whom have ‘subscribed’ to receive and read your tweets.
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Following: The number of people to whom you have ‘subscribed’ to follow. You will receive their tweets on your Twitter homepage. @mentions: Refers to tweets in which your username was mentioned i.e. ‘Good morning to @ makingusocial’. TIP: If you start a tweet with @(username), your tweet will only be seen by that particular user and only by your followers who are following that user. If you wish your tweet to be seen by all of your followers, start by using a dot at the beginning .@(username). Direct Messages:
Or DM’s. An abbreviation used to describe private messages sent between one Twitter user and another. Think of it like a mini email.
Re-tweets:
Or RT’s. Refers to when someone has forwarded another user’s content with their own followers because it is deemed to be of particular interest to them.
Hashtags (#) A system devised by Twitter in which the ‘#’ symbol can be attached to keywords, topics, events or themes allowing people to aggregate all conversations relating to that particular hashtag. #ff
Referred to as ‘Follow Fridays’. This is a way to recommend people whom you’d like to personally endorse to your followers. This is usually carried out on a Friday but there are no golden rules to say you can’t use this feature on other days too. TIP: Do not send out tweets which contain #ff followed by several @ usernames. It is highly unlikely people will click on all the usernames you’ve suggested and follow them. It carries much more weight if you take the time to fully endorse one particular person or company in your tweet together with the reason for recommending them, for example ‘#ff @makingusocial for excellent advice, support and truly insightful marketing content’.
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Now we’ve covered off the basics, lets sign up for an account!
Setting Up Your Account And Optimising Your Profile To set up your account, go to http://twitter.com and fill in the boxes that request your full name, email and password, then click the ‘Sign Up For Twitter’ button as seen in the screen shot below.
You will then be taken to a page where you will need to select your unique username. Username Take the time to carefully consider what your username will be. TIP: If you are an employee of a company and you’re using Twitter to act on behalf of the company, then consider using your own name for the account. You will then have the opportunity of mentioning your company name in your profile. If you are representing a company as a whole (i.e. you are self-employed or the owner of a small business) then the account should be in the name of the company as this is your personal brand name. It will also make it easier for people to search for your business on Twitter.
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For example, if your company name has already been taken by someone else, here are some ideas for what you could do. We’ll use our Twitter username @makingusocial as an example: Use a derivative of your company name - @makingusocialUK, @MUS
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Use a combination of your personal name and the company name @JacqsMUS Use a combination of your company name and your industry @MUSSocialMedia
Remember to make your username fit your company name as closely as possible to keep your branding consistent.
Here are some Twitter username don’ts: Use a random name that may be ‘quirky’ or ‘cool’ but no-one will recognise or associate with you
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Use numbers in your username ie. @MakingUSocial13 Use the underscore symbol i.e. @Making_U_Social
Adopting any of these approaches will only make you look unprofessional and amateurish. Name Enter your own name in here when using Twitter for business. Profile Header Graphic In October 2012, Twitter revamped the way its profiles looked in order to provide users with a more visually creative framework to play with. The centre piece of the new Twitter changes is the new header image. Dimensions are a maximum of 1252 x 626 pixels and file size of 5MB. Please note, your image must be wider than 700 pixels for image quality. See Making U Social’s new profile header above.
This FREE graphic area serves as a backdrop for your Twitter account information and can include information such as: • Profile image • Username • Twitter account name • Twitter bio • Location • Web link Tip: This is a great time to review and rewrite your Twitter bio to provide easy contact information. Try and think strategically how you could utilise this space for promoting your business activities like: • Adding a Web address (if you use Twitter landing page for your account web link) • Including your Email address so people can contact you easily • Promoting special offers and time-sensitive information • Making announcements from your business • Sharing #Hashtags you follow on Twitter
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Biography You have only 160 characters in which to capture the attention of any potential followers so it’s important to get it right. Treat this section as if it a 60 seconds sales pitch. If you are using Twitter in a professional capacity you need to accurately portray what it is your business does and what it delivers. TIP: There’s no point talking about that fact that you love yoga, your kids and horse riding if your business sells stationary. Make the 160 characters count. Avoid any URL’s in your biography as this takes up valuable space that you could utilise to promote your business. If you are really stuck, think about how your customers may succinctly describe your business or how potential customers may search for your business online. Work out what key words they may use to search for your business and try and incorporate them into your biography. Photo This is sometimes referred to as your Avatar and appears alongside all your tweets. If you are using Twitter for business, you could use this area for your company logo. Make sure your logo isn’t too large, too small or cropped incorrectly within this area. Or alternatively you can use a professional photo of yourself or the person tweeting and representing your business. Bear in mind also that this photo will appear in the centre top of your profile header.
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Location Many people leave this blank yet I have come across situations where new business has been gained purely because they were operating within a specific location. A ‘blank’ location to me raises questions about the authenticity of the business. You can use your town, county, country or a combination of these suggestions. Twitter Background You have the opportunity of personally designing and branding your own Twitter account which can be a real boost for your business. Treat this area as prime real estate and an opportunity to visually educate people about your products and services – after all its FREE advertising! TIP: Employ the services of a designer to make sure you that all your design elements fit correctly and work with different laptop and computer monitor sizes. You can upload your design template by going to your account settings, ‘Design’ then scroll down to ‘Customise Your Own’ and look for ‘background’. Click on the [change background] button and upload your image. Please note that maximum files size is 2MB. Now that you’ve successfully completed and optimized your profile you’re ready to Tweet!
‘How To Engage With Your Network and What to Tweet About’. Based on my experience, these are the two areas perceived as being the most difficult things to master when you’re a Twitter newbie and can often mean the difference between Twitter success or Twitter failure for business users. If you’re in the throes of developing an engagement strategy for your business, I believe there is one trait that should lie at the centre of everything you do and that trait is to be authentic. By that I mean, be true to yourself and your brand. Don’t try to emulate or copy someone else just because they’re successful and definitely do not try be something you’re intrinsically not, just to impress. Social media will simply amplify these untruths until it becomes impossible to sustain the lie. Be clear about what your brand values are, what your brand proposition is (what need, desire, problem or issue you fulfill/satisfy for your customers) and you’re USP (unique selling point). Start with these building blocks and in the same way that social media will amplify untruths, it will also amplify things that are integrous, genuine and authentic.
Be authentic. Be true to yourself and your brand. Develop a seamless style Try not to separate your personal style from your business style. For example, about a year ago, a very close friend of mine heard me talking to a client on the phone and after I’d finished the conversation she said to me: “You act and sound so different when you’re talking business on the phone, which is a shame because you’re natural, fun personality doesn’t shine through”.
I wasn’t aware that I had adopted a separate ‘business style’ and it really made me look at how I was being perceived professionally – perhaps a little too polished! My friend was right. I now allow myself to be more natural and relaxed in business and this flows through to my interactions on social media. People want to do business with people so be the same person on-line as you are off-line in all your communication. Use the same language, style and tone when tweeting as you would if you’d met someone at a networking event.
People want to do business with people so be the same person on-line as you are off-line in all your communication. Cultivate relationships Like any regular relationship, it takes time to build up trust. You’re more likely to become a close friend of someone if you spend regular, quality time with them and the same applies to developing business relationships on Twitter. Remember there are hundreds, if not thousands of conversations going on each minute on Twitter so tweeting first thing on Monday morning then disappearing until Thursday night won’t get you noticed. You have to regularly cultivate and engage with your community of followers.
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Set yourself a realistic target time to sit down each day and focus on Twitter without any external distractions. It doesn’t have to be more than half an hour and shouldn’t be less than 10 minutes in order to be effective. Mark this time in your diary. Make it a habit. If you’re already thinking “there’s not enough hours in the day!”, don’t worry, we’ll cover off some time saving strategies in the next issue. Engage with your audience As you attract more followers there will be some twitter users who naturally catch your eye. It may be because they share a similar social hobby, have children of a similar age or they operate in a similar industry and share really interesting news. Engage with these people first, it doesn’t have to about business and it will feel more natural to you to start a conversation on topics or things that appeal to you. If nothing stands out in your Twitter stream, here are some ideas to get the conversation started: • Provide help & guidance: Not everyone will need your services now but by being helpful it will put you in front of mind when the time is right to do business.
Even if that help is not related to your job, product or service, sometimes just being there for someone is enough to open the door to developing a long standing relationship. I once responded to a tweet on behalf of a client (a manufacturer of children’s organic meals) which said:
“Challenging day at work today, I could just crawl under a duvet”.
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Nothing at all to do with food, but a heartfelt response of encouragement meant that I struck up a conversation and they now regularly provide #ff shout outs for the client’s brand.
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Provide information and solutions that will keep them reading. Regularly screen your twitter timeline for questions that people are asking about your product or services. It’s not a green light for you to drive them to your website for a 20% discount! Genuinely give advice freely and those people will naturally over time want to buy from you when the time is right.
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Use #ff strategically. Don’t tweet out a long list for your follow Friday mentions, for example
#ff @soandso @xyz @qrs @tuv @akdffkdk @ etc.
This I believe achieves little as people generally don’t go through the list and follow everyone. It’s much more impactful if you list one person who maybe took the time to answer your questions that week or engaged with you. Say something like;
“Hey, I think you should follow this person because……”,
it’ll really make their day.
• Ask open ended questions. Actively look for tweets which you find of interest or which resonate with you on a particular topic. Ask questions about these tweets as this will be perceived as a symbol of invitation. • Promote other people at least 5x more than yourself. Remember, it’s not all about you, it’s about giving first. You don’t have to be too hung up on the actual number - it’s the concept that matters. • Pay attention when someone RT’s you and personally thank them. Add them to a ‘re-tweet’ list and check in with them every day to see if you can reciprocate with their own content. You’re on Twitter to develop relationships after all!
Some other quick ideas to get the engagement flowing on your account: • • • • •
Be positive – sounding ’bored’ or ‘bluesy’ could cause you to lose followers Give praise and recommendations Share links to useful content; don’t keep them all to yourself! Show that you have listened and paid attention Promoting others and talking with others is a great way to show your participation to your community
What to Tweet About? I find this next piece of advice really useful and it’s something I adopt across all my client accounts. Whenever you’re active on Twitter try to strike a balance in what you post. There are broadly 3 types of posts you can use. • • •
Broadcast Informational Engagement
Endeavour to tweet at least one of each of these posts every time you sign in to Twitter. •
A broadcast tweet is a piece of news about your business. Make it a positive statement, ie.
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An information tweet relates to something that is going on within your industry that will be of interest to your follower. For example if you’re a wedding organiser, it could be a tweet that advises your followers about a wedding fare that is coming up.
• An engagement tweet is when you either (a) ask your followers a generic question, (b) ask a question about someone else’s tweet (c) reply to someone else’s tweet or (d) you re-tweet one of your followers tweet. When looking to build these types of conversation on Twitter via your posts, be selective about whom you engage with. If uncertain about a particular Twitter user, check out their profile and give their twitter feed a quick scan before you interact with them. Remember, who you chat with, what you say and how you say it are all public (with the exception of Direct Messages) and will contribute to how people formulate an opinion of you and your business.
‘Great meeting with @makingusocial today – incredibly helpful’.
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What not to do on Twitter! Push out things on autopilot about you. Think about how you can continuously add value to your followers and people will naturally gravitate towards you. Only blurt out information and links. This doesn’t come off as friendly or communityminded. Talk about business all day every day. It’s called ‘social’ media for a reason! Be obnoxious. Generally, if you have inappropriate content in your bio, your Twitter handle, or on a lot of your tweets, it’s likely people will unfollow or even block you. Ensure that Twitter is an extension of your business and behave and interact accordingly.
Be rude. If someone pays you a compliment, don’t just re-tweet their tweet out to your followers and feel smug as this shows little respect. Reply to them individually and say thank you, it’s more courteous. Tweet about how boring you are. I find this amazing. Self-deprecating humor doesn’t tend to work too well on Twitter, that’s all I will say. If you tweet negatively about yourself, the response is more likely to be, “Thanks for the heads up. I’m off!” Try to stir trouble or be too controversial. You might get attention if you do this, but it will most likely be negative attention and it’s a sure fire way to build a shaky on-line presence.
This may all sound like a lot of information to absorb but if you put being authentic at the heart of what you do and approach Twitter with a ‘givers gain’ philosophy, positive things will naturally begin to develop for your business. Once you’ve mastered these techniques and strategies, I’m sure you’ll feel ready to take your Twitter presence to the next level. Join us in next month’s issue to learn ‘How to Build Your Following’, and ‘How To Use Twitter Effectively For Business’ or sign up at one of our advanced Twitter workshops ‘How To connect with Customers Who Are Primed and Ready to Buy’. Jacqueline Brewster Making U Social
Click here for workshops
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Volunteering Roles at Digital Youth Enterprise We are looking for reliable enthusiastic people to join the Team at Digital Youth Enterprise. We have several Volunteering roles available: - - - - - -
Blogging Administration Web Design Graphic Design Sales SEO
These roles not only would help us gain our aims at helping young people but you would also gain training and experience. If you are interested or know someone who would be please contact laura@digitalyouthenterprise.org.uk
Advertise in Advertise from only £40 Magazine goes out to 60,000 people and will be seen by 27,000 people from around the world. Multiple booking discount available Artwork available at extra cost
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