Learn SEO - Beginners Guide To SEO

Search Engine

OPTIMIZATION Beginners Guide To SEO

Digital Pankaj

What is SEO Table Of Contents 1.

What is SEO? 2.

How Search Engine Works?

3.

14 On-Page SEO Techniques 4.

SEO Friendly Design and Development 5.

Off-Page SEO Strategies (Link Building) 6.

Google Algorithm

What is SEO SEO – “Search Engine Optimization” “It’s a process to optimize your website for the search engine to attract the visitor to your website” When it comes to SEO most of the peoples think SEO is a just one-time process.

That make changes in the Meta Tags, update the website with the fresh content, do the internal linking & start link building.

This is NOT SEO. This is only starting part of the SEO. For any successful SEO campaign, both time & money need to invest.

And here mostly SMB (small businesses) limited by the budget afraid to invest in SEO. Because they need instant results to generate the revenue & in SEO it will take time to get the results.

In SEO you can’t expect the results an overnight.

And this is the bitter truth of seo.

SO WHO IS THIS GUIDE FOR – 1) Beginners Who Want to Learn SEO 2) Small Business Owner 3) Web Developer In the Beginner SEO Guide, I will go through in every SEO process step by step-

What is SEO So let’s start now

What is SEO? Let’s start with a De nitionSEO stands for Search Engine Optimization (SEO De nition) basically SEO is the process to promoting and increasing the visibility & ranking of the website in front of Search Engine so that consumers can recognize the existence of the Company (Business) Products or Service.

At rst, let’s understand the Search Engine Results Pages (SERP).

For example: Let say I enter the term (query) “xmas shopping gifts” in the Google Search I have highlighted the results so that you can easily understand the SERP results.

In this snapshot there are 2 types of results are showing1. Paid 2. Organic For my query “xmas shopping gifts” which second results you are seeing those results are SEO Results (also called organic results) and the rst one are paid results.

What is SEO

And what do the highlighted numbers mean?

These numbers mean that for this query, there are 24,700,000 results in the google index have.

And within (0.57 seconds) this is the time taken by Google’s Query Processor to nd the relevant web pages from Google’s Database in response to this search term.

But why this whole mishmash is required really?

You know…

This is only to provide the relevant Search Results for the user query and that only motive of Google.

What is SEO So as this Guide is about SEO so I am not going to elaborate here about PPC (Paid Results) I will cover this in my later posts.

To make it easy to understand what is SEO I would recommend watching this video.

You can put any text here

I hope now you’ve got some understanding of SEO. Therefore let’s move on Nowadays SEO is the key to an online business if you want to grow your business organically in front of the Search engine so this is necessary that you should focus on SEO. What is SEO by Neil Patel). I must recommend reading this once!

What is SEO Why we need SEO? This question in most of the people mind de nitely would comeWhy we need SEOAsk these question to yourself if (maybe you’re the owner of the business or you’re doing SEO for client website)

First When you build a website what more do you want?

1) Traf c 2) Sales 3) Brand awareness 4) Conversion I hope your answer would be Yes because of mine too. (It is jokes apart).

In fact, nowadays Search engines are the number 1 way for people to nd any information through search engines. And as a results search engine shows the website pages relevant to the user queries.

So what does the SEO relation with your website?

The main relation of the SEO is with the people, everything would be for people.

That’s why we create a Website, Content and everything for the people.

So you need to create your website search engine friendly but as well it should be user-friendly.

You need to show the user on your website what they are looking for.

You need to build or design your website with a purpose.

What is SEO Because your website serves as a showcase or an Online Shop to your potential customers.

There is no person in front of your visitors to welcome, there is only your website which will communicate with your customers directly.

So put everything on your website that inspires your visitors to want more.

Now you have built the awesome website but wait this is half of the battle in the nowadays digital world.

No one knows about your website existence until you haven’t promoted it.

So here is the time when you need to put your efforts in SEO to get the most out of your online business.

So at rst, you need to make your website SEO/ User-friendly but you also need to promote it strategically to achieve the top positions for your money keywords in SERP.

Why your web pages should be on the Top Of the SERP? Advanced Webranking,they found that in number 1 organic Position CTR for keywords is 30% on Desktop and 24% on Mobile devices. In 2nd position on Desktop 15.9% and on Mobile Devices 16.28%.

As your web pages position goes down the CTR would be downgraded.

What is SEO

So now you understand the reason why you need your website to be listed in the search engine but as well it must be on top of the SERP. But the Bitter Truth is that it’s not easy to rank your pages highly in the search engines.

So to stay on Top you need to make your website to be high-quality.

But how?

Hence you should know these simple Website Optimization ingredient – 1. Content should be crisp and simple (Answer a question which user is looking for in your content) 2. Your Content should be linked with other high-quality/Authoritative sites (Acquire links from relevant and authority sites)

How Search Engine Works?

3. Great user experience (UX) (Website Speed & easy navigation) Search Engine- We all (You & Me) use search engines to nd any information on a daily basis on our mobiles, tablets & PC.

Why People Use Search Engines: Everyone could have different purposes to use the search engines. However, people use a search engine for shopping, entertainment & to nd the information as well.

What are search engines and how they works?

You know Right Now there are 644 million active websites on the Internet according to Internet research rm Netcraft.

There are millions of web pages on the Internet with helpful information.

Search engines are computer programs their software (also called bots) gathers the information on the web & keep the web pages on their indexes.

When someone enters the phrase, words in search engines then its algorithm scans the millions of web pages from its index.

And in which web pages their algorithm found the relevant information or content regarding the user queries those web pages returned by the search engines as a result of search engine results pages.

A great example that how search engine works given by the Google itself.

How Search Engine Works?

Types of Search Engine –

Hence there are so many search engines on the Internet, but some of the shows result in speci c languages and some are in Multilingual.

For example, Baidu is a Chinese search engine and it will show the results in Chinese & Japanese languages and like Google, Yahoo, and Bing they provide the results in multilingual.

Following is the full list of search engines.

I hope you understand about search engine next I will teach you about Search Engine Working Process & how it Index the Website.

So, at rst, have a look at this Video and try to Understand the working process of Search EngineA great explanation video by Matt Cutts that How Search Works:

How Search Engine Works?

You can put any text here

For more detailed info read this How Google Works Guide.

How Search Engine Works?

How search engines index your website?

As you create your new website for your business or any purpose, what would you want from your website now?

Don’t you want to list your website on Search Engine?

Why? Let me explain – Once your website will be index by the search engine after that it’s easy for your customers or audiences to nd your website through search engines.

Nowadays, everyone, when they need any information they head over to a search engine to nd the information, but why, because search engines have a huge database of information where anyone can nd any information effortlessly.

And nowadays Google is a giant database of websites and information related to your queries.

Google now processes over 40,000 search queries every second on average which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide.

And that’s huge!

You may have a look at live Google Search Statistics here.

How Search Engine Works?

How to Submit Your Website to Search Engines?

In the very rst step check if your website is indexed by the search engine or not.

Simply head over to google enter your website domain name & hit enter.

If your website would be indexed by search engine it shows all the web pages in SERP if not the search results will return the results as you’re seeing in the image-

So if the search engine returns the same results for your website simply it means your website is not indexed by search engine.

Thus at rst lets setup search console for your website.

Why do you need to setup search console?

1) To check the index status of the website 2) To Check the Internal or technical errors of the website 3) To check the Usability issues

How Search Engine Works?

4) To check the queries which driving traf c to your website And much more‌ First head over to this URL – https://www.google.com/webmasters/ Click on sign in Enter your email logins Now click on Add a Property

Enter your Domain Name & Click on Add

Now a Window will appear where it will show the various method to verify your website ownership.

The rst one recommended method is

How Search Engine Works?

HTML File In this method, you need to download the HTML veri cation le & upload it to the server.

Once you done now click on verify in search console & done.

How Search Engine Works?

The second method is Alternate method to verify the ownership You can use any one method to verify your site ownership but one of the easy methods that I would recommend is HTML Tag. HTML Tag – It’s too simple just copy the Code as you are seeing in the image & paste it on the header.php le.

If you are using WordPress you can easily put this code with the help of plugins.

Most of the SEO plugins provide you the options to add the search console code to your website easily.

How Search Engine Works?

Just hover over to plugins section in the WordPress in the search box enter Yoast & hit enter.

Click on install & activate it.

Once plugin installed, on the right sidebar select SEO click search console.

Enter the code generated from search console & save!

How Search Engine Works?

Meanwhile for faster indexing the website you can Use Fetch Options.

Under the Crawl Tab Click on Fetch as Google.

You can manually fetch all the URL one by one & soon google will start indexing your website & all the pages.

If you want to learn in-depth about google search console here is the complete guide on New Google Search Console I have elaborated each item of the search console thoroughly.

Now your website has been indexed by google.

You can check in google by entering this site command site:digitalpankaj.me

How Search Engine Works?

If it shows all the web pages in the search results it means google started indexing your website.

If the search results returned no results then make sure to check your robots.txt le.

If you don’t know how to setup robots.txt you can learn here in this on page seo best practices guide.

And now you I will teach you about search modi er which are also called search operators.

Because most of the peoples are not aware of that you can be personalized your search results in Google with the help of the search operators.

How to use a search engine to nd information the quickest way possible?

In SEO, research is a most important part on daily basis to nd the relevant or helpful information.

But to take the more advantages from search engines by nding right information it is only possible by through search operators.

That’s why it is so important to know all of the different search engine operators and how they works.

How Search Engine Works?

Here is the list of some of my favorites Search operators Operator

How to use it

site:

Get results from certain sites or domains.

Examples: tensports.com

“Quotation Marks”

When you put a word in quotes, the results will only include pages with the same words in the same order as the ones inside the quotes.

Example: “SEO”

related:

Find sites that are similar to a web address you already know.

Example: related:forbes.com

_ To gather *——————————-keyword ideas in Google auto-suggest.

Underscore Example: seo _news –

Excludes sites with that info from your results.

Example: marketing ppt proposal -pdf

cache:

See what a page looks like the last time Google visited the site.

Example: cache:huffingtonpost.com

allintext: / intext:

allintext: should be used at the start of the query and will only return results that include all the included keywords Example: allintext:weight loss prescription intext: can be used anywhere in the query and will only include the term immediately following the

How Search Engine Works?

Operator

How to use it Example: weight loss intext:prescription

allintitle: / intitle:

Google only shows you results containing pages that use all the query terms you specify in the title.

Example: moz.com allintitle:seo guide or allintitle:seo guide

allinurl: / inurl:

Google shows you results containing pages that using the specifiy terms in the url.

Example: allinurl:ppc

allinanchor: / inanchor:

Google shows you results containing pages where keywords are used as anchor text.

Example: allinanchor:seo guide

Here are the “lists of Google Search Engines Operator“ these operators you can use to nd the right information from the search engines these search operators can help you gain a competitive advantages.

You can also read this Neil Patel Post- 9 Essential Google Operators for SEOs and Content Marketers.

Fundamentals OF SEO Friendly Design & Development A Good SEO Friendly Design & Development main motive is to connect with your users and keep them coming back. (Engage and Retain Users)

Why should be your website Design & Development SEO friendly?

Note – Google doesn’t care about your website Design like how pretty looks it (Images, Videos, Fonts, graphics etc.)

Google also clearly said in their Webmaster Guidelines: Make your pages for the user, not for Search Engines.

As we all know a website is for a person not for non-living things.

Mean to say a Human Being would interact with your website Actually, a website is a medium for you and your user so why not your website design should be eye catchy, modern & Professional?

A website is like a lifeblood for any business in nowadays Digital World to reach more audiences but as well for your business growth.

A great website Design is worth.

How could you make an attractive website design that attracts & engage your user but also loveable by search engines?

First thing rst Search Engine Optimization, Web Design & Development go hand in hand.

Fundamentals OF SEO Friendly Design & Development So it is crucial for great user experience (UX) and for a successful website that actually delivers bene ts for visitor and as well for the owner.

Consider these 2 things rst It doesn’t matter what kind of website you have or you are going to build, it may be an e-commerce website, a blog, news site, video sites etc.

1. You are going to create a website for your Human Beings (Your Customer, Audiences & Visitors) that should be your rst priority.

2. But your website Design & Development should be SEO friendly so that search engine can crawl & Index the website in their database.

And then Search Engine shows your website to the relevant search terms for the user queries.

In the beginning, most of the people ignore the website design part they only need a website & start SEO on it so that they can get the results instantly.

And in SEO it is a time-consuming process and it will take time to build authority and credibility of the website in front of the search engine.

Let’s assume that your website would be on the Top of the SERP and your website generating a lot of traf c but visitor engagement are less.

Now I don’t mean to say that this is happening only that your website design is not so good.

Behind this may be some other reason could be:

Fundamentals OF SEO Friendly Design & Development For example Website Content is not eye catchy, Call to Action are not properly optimized, Images are not so attractive, or it could be that layout & navigation of the website is not so good.

So mean to say both Design & Development of the website should be done in the appropriate way to make your website SEO/User Friendly.

At First Let’s Understand What Search Engines Are Looking For in a WebsiteSearch Engine understands their job very well and they only show the searcher the websites in search engine results pages which are the most relevant to the users queries.

A great website design is mixtures of graphics, layout, Colour schemes, Font, & Usability these ingredients are for the user if you express these ingredients in excellent way chances are user will like your website, stay there for a long time.

And this mean user engagement is high with low bounce rate and the search engine will grant more love as a ranking for your website.

A study shows that it will take less than 50 milliseconds to judge a website for the user that they should stay there or leave it.

Mean to say that your website has only 50 ms to make a good rst impression.

In own research google found that rst impressions of websites are in uenced by two design factors: Look at this Google research study

Fundamentals OF SEO Friendly Design & Development

1. Visual complexity — how complex the visual design of a website looks 2. Prototypicality — how representative a design looks for a certain category of websites The nitty-gritty of this study is that “Make your web design simple and familiar.”

You know that rst impressions also matter in the digital world.

A visual look or website design of your website will determine that your visitors will like your website or not.

So to make a good rst impression you need to must focus on website design to make it eye catchy & attention-grabbing.

Prominent belief to make an e ective Web DesignWeb Design is important because if your website design is not designed well de nitely your website will tend to perform poorly.

A famous quote by Tate“Design is an opportunity to continue telling the story, not just to sum everything up.” –Tate Linden

Fundamentals OF SEO Friendly Design & Development Know these elements & and include in any website design to improve the user engagement & Conversion1. Your Website Objective & Goals should be Clear-

While designing the website keep in mind your objective & Goals.

What are you trying to achieve with the new website or with the website redesign? Website Design would be simple & attractive which can engage & attract the user.

Your objective & Goals should depend on your website or on your business for example- if you have an e-commerce website your goals should be to Improve Sales, Conversion Rate, if you have a blog then your goals should be to reach more people.

If you don’t know or would like to learn How to set SMART Business Goals for a Business website

Fundamentals OF SEO Friendly Design & Development Read this – How to Set SMART Website Goals to Reach Business Objectives.

2. Write Compelling Headline with Clear Message –

People use the internet to nd the information quickly so while designing Home Page it’s important that which information you are going to provide it should be easy to read and digest.

Organize the information in the right way. Use eye catchy Headlines with compelling promise.

According to Copyblogger “On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest.”

Explain your visitor about your business how unique is your products or services from others.

Fundamentals OF SEO Friendly Design & Development Because there is already have similar services or products out there. So you need to highlight your products/service strengths otherwise, your audiences suppose you are the same as rest of the others.

Look at this Hubspot Home Page Snapshot They have Clear Message to their User What you can do with the Hubspot.

Would like to learn How to write attention-grabbing headlines Read this Neil Patel post How to Write Powerful Headlines.

3. Choose the right Typography/Fonts – To convey the information Fonts are really important part of the website.

Actually, Typeface should be attention grabber because before reading the web page visitor will scan it.

And here is you have the chance to select the right typeface to express the right content, tone & trust.

Have a look at the below snapshot-

Fundamentals OF SEO Friendly Design & Development

Actually, these types of fonts really annoying for the user so don’t use these style instead of this you should use simple and easily readable fonts’ pattern.

So Why does font choices matter?

Right Fonts design should be perfectly viewable & readable in any browser but as well right tted in Desktop & Mobile Devices.

If your choosing font is not supported by a common browser, Computer & by Mobile Devices your website display clumsy on different devices.

What’s the best font size for the web?

Well, it depends The best font size should be 16 Pixels but here are some common things that we need to be considered while choosing the best font design for your website For example-

Fundamentals OF SEO Friendly Design & Development 1. Font Spacing 2. User-Friendly Line Height 3. Active White Space 4. Clear Color Contrast So choosing the right fonts matters a lot so choose it wisely.

You can use this Golden Ratio Typography Calculator to set your typography.

4. Select the Right Colors Pattern –

You should need to create perfect color combinations for your designs because this is an integral part of your website design. Because a website’s color scheme helps shape its identity.

There are many tools over the internet which can you help you to nd the right color combination like – palette & Adobe Color CC. Read this- 25 Awesome Tools for Choosing a Website Color Scheme.

Fundamentals OF SEO Friendly Design & Development 5. Use High Quality & Copyright Free Images – A picture worth 1000 words you will heard this many times and that’s true. An image is a great way to communicate with the peoples because right images support the main points that you made in the content.

And one main reason is to use the images is that we remember visual images much easier and better than words.

A study found that what you have read or listened to 3 days your mind can remember only 10% to 20% & rest of the 65% are visuals what your mind remembered.

How? Ok, let me explainSo I am asking you would you like to eat an Apple. – What did come to your mind?

A Text Like this APPLE or An Apple Image Like this.

Fundamentals OF SEO Friendly Design & Development Mean to say as we hear any words our mind automatically try to encode the related images to that words because of mind stores the image not the text or words.

If I told you a story and you have never heard about that story previously but as I would start telling you the story your mind would automatically start creating the story in images & in character but not in the text.

That’s why you must use quality & relevant images on your website it will create a great impact on your brand in your reader mind to remember about your brand.

Where to Find the Quality Images for My Website For Free?

You can Design Your Own image with the help of a Designer but if you don’t have then you can use Free Royalty Stock Images.

I must recommend don’t use someone images by just doing google image search those are under Copyright Act so you must avoid it.

Because this is against Copyright Act, to use someone content or image without owner information.

At First Read this Law and Etiquette for Using Photos Online You will Get tons of helpful information in this article.

Below are some of the websites where you can nd Royalty Free Image1. https://www.pexels.com/ 2. https://pixabay.com/ 3. https://www.imagesource.com/ 4. http://gratisography.com/ 5. https://unsplash.com/

Fundamentals OF SEO Friendly Design & Development Read this to nd more Free Stock Photos Website Here.

6. Increase your web page speed – Page speed and page load time are the same terms – Let me elaborate it (to display the full content of the page the amount of time takes by the browser from the server is count as page loading speed) So a faster page speed is matter because when a website is reciprocated slowly, visitors spend less time there.

So what does the Average Speed Load time of a web page?

It should be less than 3 seconds, is it?

Google’s John Mueller said this on Twitter that keep your HTTP load speed less than 2 – 3 seconds.

And Do you know that slow website speed really affects a website sales and as well as its impacts on your website ranking?

Fundamentals OF SEO Friendly Design & Development A study shows that if a website takes more than three seconds to load 40% of your consumers prefer to leave that page.

Let’s have a look at some Stats about website loading time– 47% of consumers expect a web page to load in 2 seconds or less.

40% will abandon a web page if it takes more than three seconds to load.

73% of mobile internet users say that they’ve encountered a website that was too slow to load.

If an e-commerce site is making $100,000 per day, a 1 second page delay could potentially cost you $2.5 million.

Understand the power of website page load speed & optimize your web pages to load fast otherwise it will kill your Sales, Visitors, Conversion & Organic Traf c as well.

SEO Best Practice to increase your website load timeSo at rst, you need to nd out the errors behind the page speed loading – To help you out here there are many Free Apps & Tools Available Below are some tools listed that are helpful to nd the root cause of a slow website speed.

So rst nd the slow speed cause and x this to improve your website speed its simple-

Fundamentals OF SEO Friendly Design & Development Website Speed Test Tools1) Google Page Speed Tool 2) Web Page Test 3) Pingdom 4) GTmetrix These tools provide you enough information about your website load time & as well shows you the causes that are slowing down your website speed.

And also provide you the suggestion to improve your website load time.

For Example, have a look at this snapshot I have analyzed this website in Google Speed Test ToolAnd the results are – Speed on Desktop – 45/100 Speed on Mobile – 41/100

As I have told you that these tools will also show you which things need to be xed that helps the website to increase its speed.

Fundamentals OF SEO Friendly Design & Development

You just needs to click on >> Show how to x

And all the resources will show where issues need to be xed – That’s it.

Most Known Reasons Why Your Website Speed Is Slow 1) Extra Large Images-

Fundamentals OF SEO Friendly Design & Development Try to reduce the size of the images but keep in mind the quality of the image as well. You can compress these image with the help of the tools like – Photoshop, optimizing are the best one.

2) Minify CSS, JavaScript, and HTMLRemoving unnecessary or redundant data and other unnecessary characters from your coding histrionically help increase your page speed.

3) Reduce Unnecessary redirects – Additional redirects makes your page load slower & redirects trigger an additional HTTP request means your web page will need to be load twice. So avoid unnecessary redirects on your site.

4) Enable compression – To reduce the size of CSS, HTML, and JavaScript les you need to enable compression with gzip.

Because Gzip compresses your web pages before sending them over to the browser.

Enabling gzip compression can reduce the size of the transferred response by up to 90%.

And there are many different ways to use gzip compression you can also take the help of tools.

So by xing these issues of course you will see improvements in your website loading time to make changes and see the difference.

Fundamentals OF SEO Friendly Design & Development 7) Make Your Website Responsive – Why your website should be optimized for Mobile Devices?

“Do I really need a mobile-friendly website?”

Let’s start with some StatsDo you know that 80% of internet users own a smartphone And 48% of consumers start mobile research with a search engine.

And 77% of mobile searches only happens at home or at work.

Thus you need to make sure your sites should be mobile friendly.

What Does Google mobile rst index mean?

Before this google ranks the sites just looking at bases on the desktop version of the website.

But as Google is started rolling out mobile rst index google at rst will look at the mobile version of the website & bases on this google ranks the website on both mobile & desktop results.

Fundamentals OF SEO Friendly Design & Development

So if you have a responsive website then you no need to worry about. But if you have just website version for the desktop then it’s time to make a mobile version or make it responsive.

How can I check if my site is mobile-friendly?

Simply using by Google Mobile-Friendly Test Tool – Open the URL Enter your website URL and wait few seconds it will show you the results as you are seeing in the snapshot-

Fundamentals OF SEO Friendly Design & Development

And if your website is not Mobile-Friendly it will show page is not mobile friendly have a look at the snapshot.

And by login in Google Search Console you can also run a Mobile Usability Report to get a list of mobile usability issues.

And this Mobile-Friendly Test Tool also tells you where is the problem on the page and which things need to be xed to make the website mobile friendly.

Want to create your website Mobile Friendly?

Check this Google guide how to create a mobile-friendly site

Fundamentals OF SEO Friendly Design & Development To provide your mobile visitor a good user experience make your website mobile friendly today!

In this way optimize your Website Design and Development together and make most of your traf c.

Basically, Design of the website is for the user (External Design like- Colors’, Fonts Image etc.) & SEO Friendly Development mean for Search Engine. (Like – Website Architecture, Navigation & Linking etc.)

Thus for SEO Friendly Development read this beginner SEO Guide, On Page, SEO Chapter to learn how to optimize your website for the search engine so that search engine can Crawl & Index your website properly and show your website to the relevant user queries.

Top 14 On-Page SEO Techniques To Rank Higher When it comes to optimizing a website for search engine there is a number of factors that play a big role.

Following are the major components which play big roles in SEO: 1) On-Page SEO 2) Off-Page SEO

What is On-Page in SEO? On-Page optimization is to make changes in the site web pages (HTML codes, Content, site structure, Meta Tags, etc.) to make the web pages SEO/User-friendly in order to get more organic traf c from search engines.

But why do you need to make your website SEO friendlyIn on-page seo the most important factors are your website web Pages, Content, Website Structure, Meta Tags should be optimized properly.

And with perfect on Page seo you can improve your Search Traf c, it will also help to boost your ranking in front of SERP, and once on page seo would be done properly, it makes your off-page SEO much easier.

There are a lot of factors on On-page that we need to consider while making changes to on-site seo.

Why? Because Google wants to make its users be happy when they visit your website or web page.

Top 14 On-Page SEO Techniques To Rank Higher Now I’ll share with you the “Top On-Page Optimization Factors” which you should keep in mind while optimizing your website web pages.

On-Page Optimization Factors – What are Meta Tags?

Meta tags are used in an HTML document which helps the search engine to understand the context of the web page.

Meta tags help generate the snippet of text under the SERP of the webpage.

According to Builtwith following Meta Tags are most used on the website – Meta Description 33.8%, Meta Keywords 25.3%, Canonical Content Tag 20.3%, Meta Robot 17.1%.

There are various types of Meta Tags in SEO but I am sharing most important Meta tags which you should use to optimize our website On-Page SEO.

1) Title Tags Optimization Best Practice- Title Tags used to de ne the content of the web page and this is shown in SERP as the blue-link text.

Top 14 On-Page SEO Techniques To Rank Higher

Top 14 On-Page SEO Techniques To Rank Higher It is clickable so when a user sees this they click on it and directly redirected to your web page.

How to nd meta tags on a website?

You can view these all Meta Tags by selecting the “page source” option under “view” in your browser toolbar. For example:And it will appear with a page of code where you can see Meta-Data Information of the page like as given below in the screenshot-

Top 14 On-Page SEO Techniques To Rank Higher

How to Create and Optimize Title Tags for Your Website?

Your title tags should be unique, attention grabber & lled with the focus keyword.

Why? Title tags are important for both the search engines and as well for the user.

Because the search engine will determine the relevancy of the web page from the title tag.

And the user will only be going to click on it if it matched with their intent.

And a good title optimizes with the relevant keyword helps the web page to rank higher.

As the title tag is not the direct ranking factor search engine consider many things into account while ranking a web page highly in SERP. But for your SEO success title tag matter, a lot so optimize it to make your on-site SEO better.

So you can make your Meta Tags creation process easy with the help of the tools there are some handy tools which can help you, here I will explain below

Top 14 On-Page SEO Techniques To Rank Higher Title Tag Character LimitsKeep one thing in mind that don’t use any more than 65 characters it will skip your title from SERP and google Count’s character in Pixels so while creating (Meta Title or Description Tags) you can use Google SERP Snippet Optimization Tool to strategically construct the page titles and meta description tags.

But as these tools don’t show your title or Description in Pixels so you can also use this (Page Title Pixel Checker Tool) to major the pixels of your tags.

As Google doesn’t count the character used in title & description rather in pixel width.

Pro Tip– While creating the Title Tag fo seo ensures that your main keywords included with Power Words because it helps your listing to increase the CTR (Click Through Rate) in SERP.

Top 14 On-Page SEO Techniques To Rank Higher 2) Title Tag Best Practise – 1) Keep the length of less than 65 character 2) Add the main keywords in the Title 3) Use Power Words in the Title 4) Include a Call to Action 5) Avoid Keywords Stuf ng 6) Avoid Stop words (A, And, So, but, On, etc) 7) Add the brand name at the end of the Title

2) Meta Description Tags Optimization – The meta description appears below the title & URL of the page.

You can write your own meta description otherwise google algorithm automatically pick up the text for the description within your web page content.

Top 14 On-Page SEO Techniques To Rank Higher Why should you write your own meta description?

The meta description tag’s main intent is to summarize your web page content to the searcher.

So write a descriptive & an eye catchy meta description. It helps to in uence the searcher to click through to your site from search engine results pages.

A perfect meta description should be clear & concise & it helps the listing to improve the CTR, and improved CTR improves your search ranking as well. CTR is also a ranking factor in SEO.

Meta Description Tag Best Practice – 1) Include the focus keyword in the meta description (you can use synonyms or (LSI) for your main keyword but don’t stuff 2) Keep the length of the meta description up to 300 character 3) Add a Call to Action (CTA)

Top 14 On-Page SEO Techniques To Rank Higher 3) HTML Header Tags –  Heading Tags are started from (H1, To H6). essentially, we use heading tags to structure the content.

Where H1 is one of the most important tags on any webpage which holds more importance where the H6 tag holds the least importance.

Top 14 On-Page SEO Techniques To Rank Higher Why are header tags important for SEO? Header tags are one of the most important On-Page SEO ranking factors.

When search engine crawler scans the web pages it takes the <H> tags into account & these tags help the search engine crawlers to understand what your website is about.

While optimizing the <H> tags in the <H1 tag> try to include your most important keyword.

It is recommended that we should only use 1 <H1> tag per web page.

You can use other <H> tags in the subheading on the content to make your content scannable for the user.

Heading Tag Best Practise1) Use 1 H1 Per Page 2) Include Primary, Secondary Keywords in the Heading Tags 3) Use <H> tags from H1 to H6 in Hierarchy

4) SEO Friendly URL Structure â&#x20AC;&#x201C; Your URL structure should be clean & short and it would also be helpful for your SEO if you would add a keyword in the URL. Ugly URL Example- http://swiftshoot.com/12-02-16/category/title Best URL Example- http://swiftshoot.com/keyword Pro Tip- Add the keyword in the URL makes it short and easy to read by a human being.

Top 14 On-Page SEO Techniques To Rank Higher Avoid underscores instead of you should use a hyphen to separate the words in the URL. And Exclude dynamic parameters in the URL you may read this Rand Fishkin Guide on Best practice For Structuring URL.

SEO Friendly URL Structure Best Practise – 1) Use your important keywords in the URL 2) Avoid Underscore, dynamic string in the URL 3) Keep your URL short & clean

5) Write Persuasive Web Copy And Use Internal Linking to Maximize Seo Value Create the content which solves searcher problems and tries to make it scan-able with including Bullets or Headlines in each paragraph. Also, don’t forget to include the Visual Images and facts.

Top 14 On-Page SEO Techniques To Rank Higher â&#x20AC;&#x201C;Do the keywords Research First Find the keywords which are relevant & related to your main keywords theme.

And use the LSI or Synonymous with your main keywords in the content. And avoid stuf ng your main keywords again and again.

Keep keyword density in mind as your main keywords should not be used more than 1.5% in all over the content.

You can calculate keywords density like- (Total word count/number of keywords) always write the content in a natural way & forgot about the keywords.

Only include the keywords where you feel that it should be necessary to add.

Find the Long Tail keywords and include those in the content they are often 3 to 6 words long. And always try to write for the user, not for search engines.

Read this Brian Dean post on how to nd the best keywords for SEO.

6) Internal Linking and Anchor Text SEO Best Practices â&#x20AC;&#x201C; Internal links are links that go from one page to another page in the same domain.

We use interlinking so that users can navigate to the website other pages easily.

And proper internal linking help to distribute the link Juice in the internal pages as well.

Top 14 On-Page SEO Techniques To Rank Higher How link juice ow in the internal pages?

Let say I have an Insurance website and I want to rank the terms “Health Insurance”.

As I already have created a dedicated separate page for “Health Insurance” terms.

Now on the Home Page content, I’ll add the terms health insurance and I’ll be interlinked this with the “Health Insurance” page.

So that when search engine bots crawl the home page it will follow the links and will give the priority to this page.

And when you write a blog post for this term add the internal link with this term for this health insurance page.

Now when you build the links to the Home Page or Blog Post page link juice will also be distributed to this “Health Insurance” page as well.

But don’t overdo it.

While building external links don’t use these terms many times otherwise search engine animals will catch you and penalized the website.

Because Google considers Exact match anchor text as spam if you overdo it.

So you can use Synonymous related keywords or branded keywords for partial keywords instead of the exact keyword.

So use descriptive anchor text which is relevant to that web page.

Top 14 On-Page SEO Techniques To Rank Higher Make your website Internal navigation Easy and Clear.

User & Search Engine both love Easy navigation Structure.

So while internal linking uses the right anchor text it helps to in uence the ranking for that web page and as well helps to ow the link juice on all the pages.

7) Make your website Structure Silo – As Theme Zoom described the Silo Theming: “A website architecture based on a linking structure that segregates various themes into different ‘silos’ so that people and search engines can easily identify the main topics of a website.

In the above image Example did you understand something about SILO Architecture?

Let me give you an example- You need to create Silo Pages and those pages need to be connected to your category pages & supporting pages. In this way when you send the link to the Home Page.

Now SEO Juice will ow through your category & supporting pages and this will help boost your website search performance.

Top 14 On-Page SEO Techniques To Rank Higher To help you Guide moreover Silo Structure Read this SEO Siloing Post by Bruce Clay.

For more on SEO Siloing, check with this post How to build a website silo architecture.

I hope this will clear your doubts about Silo Structure.

8) Add Visual/Images in the ContentAccording to Wishpond, 90% of information transmitted to the brain is visual.

Visuals are processed 60,000X faster in the brain than text.

So try to add the interesting and relevant images in the Content so that you could attract the user & keep them engaging within your content.

9) Use ALT tags to describe Images â&#x20AC;&#x201C; When you add the images to your content try to add the Descriptive ALT Tags for each image.

Because Search engines canâ&#x20AC;&#x2122;t read the Images, only through ALT Tag you can make it readable for the search engines.

Use the Descriptive or keyword related words to de ne the image, ALT Tag. Give your image le name a descriptive title or captions.

If an image fails to load in the browser ALT text will show instead of the image.

And the user will see the text and could know easily what the image is about.

Top 14 On-Page SEO Techniques To Rank Higher Hence optimizing the images for your website is one of the most important onpage seo tactic which is bene cial for both users and as well for the search engine.

10) Optimize Your Web Page Speed For Mobile Or Desktop UserIf your website loading speed is slow then itâ&#x20AC;&#x2122;s time to optimize your website load time otherwise your all the hard work will be ruined.

Google also con rmed that website speed is a ranking factor that they take into account for ranking web pages.

How do I make my website load faster?

In the rst step analyze your website speed â&#x20AC;&#x201C; There are various tools that can help you to know the reasons for a slow website response time.

I am using the google speed test tool to check the website load time but you can use any given tools to test your website loading time. https://tools.pingdom.com/ https://gtmetrix.com/ https://www.webpagetest.org/ https://developers.google.com/speed/pagespeed/insights/ Just head over to this Google Web Page Speed Test tool & enter your website URL. It will show you the speed of the website for both desktop & mobile devices.

Top 14 On-Page SEO Techniques To Rank Higher And provide the suggestion to make that page faster.

Have a look at the below screenshot-

If you found your website speed is slow on any devices as youâ&#x20AC;&#x2122;re seeing in this snapshot make a list of the recommendation which googles speed test tools is providing you.

Fix these changes & make your website faster!

Top 14 On-Page SEO Techniques To Rank Higher 11) Use Breadcrumb for a better User Experience and SEO Breadcrumbs are used to show the hierarchy between content.

Breadcrumbs allow search engines to understand the structure of the website and breadcrumbs are also helpful for a user because a user can easily see exactly where that Web page is located on the website.

If you are using WordPress it would be too easy to add the breadcrumbs.

Just head over to Yoast SEO plugin in WordPress.

Click on Search Appearance on the main tab click on Breadcrumbs, enable the breadcrumbs setting, click on save changes.

Now copy the below code & paste it into the theme where you want to show the breadcrumbs.

Top 14 On-Page SEO Techniques To Rank Higher <?php if ( function_exists(‘yoast_breadcrumb’) ) { yoast_breadcrumb(‘ <p id=”breadcrumbs”>’,'</p> ‘); } ?> Want to learn how to implement breadcrumbs in the WordPress read this Yoast article on breadcrumbs.

12) Create an XML Sitemap to improve your SEO What is a sitemap- A sitemap is an XML le which contains the entire website URL’s.

Why do we need to create a sitemap?

You need to create the sitemap so that your website all URL’s could be discoverable by search engines bots easily it also helps your website to index the website pages easily by search engine bots.

How to update your XML sitemap on the website??

You can update your website sitemap in two ways1) With the help of Sitemap Generator Tool (Use static sitemap If you don’t update your website on a daily basis or if your website is in HTML)

Top 14 On-Page SEO Techniques To Rank Higher 2) With the Help of Plugin (It will depend on the CMS & it would be good if you update your website on a daily basis if your website is in WordPress) For static sitemap â&#x20AC;&#x201C; Just go to this URL- https://www.xml-sitemaps.com In the below screenshot like this, a screen comes in front of you just enter the URL here and in the Priority, box check automatically, and click on the start.

Once this is done you can download your sitemap XML le upload it to the website through Cpanel or FTP as you nd convenient.

Once this would be done you can check your sitemap by entering this URL in the browser â&#x20AC;&#x201C; http://www.example.com/sitemap.xml

Top 14 On-Page SEO Techniques To Rank Higher How to Create a Sitemap in WordPress using Yoast?

If you are using WordPress for the sake of SEO you would already have installed the Yoast SEO plugin.

Just head over to the SEO Section on the left side of your WordPress dashboard.

Now click on the features option.

Now click on the On Button & to check your sitemap just click on see the XML sitemap.

And done!

Top 14 On-Page SEO Techniques To Rank Higher

And your sitemap would be shown like as the below screenshot-

The main bene t of adding the sitemap on the website is to make the indexation of the website internal pages faster.

The more pages indexed by the search engine the more trust your site gains.

Hence if you still donâ&#x20AC;&#x2122;t have the sitemap add it to your website and help search engine bots to crawl more important pages of your website.

This will help improve your website ranking & indexing and overall SEO of the website.

Top 14 On-Page SEO Techniques To Rank Higher 13) Create a robots txt le for better SEO What is a Robots.txt le?

Robots.txt is a text le that you put on your website to inform the search engine bots that you should not visit or crawl these speci c pages.

At rst Search Engine, bots visit your robots.txt le it wants to know that it has permission to access the pages or not. After that search engine, bots crawl and index these pages and les.

“Important Note” Make sure your robots.txt le syntax should be accurate.

If you write the wrong syntax in the robots.txt le you could end up telling search engine robots not to crawl your website. And it means your web page wouldn’t appear in the search engine results page.

So it’s too important for you to understand the work & purpose of the robots.txt le otherwise your website would be in trouble.

How to Create a Robots.txt File?

Robots.txt Example-

User-agent: * Disallow: Got confused?

Look at the example rst –

Top 14 On-Page SEO Techniques To Rank Higher

Technical robots.txt syntax User-agent â&#x20AC;&#x201C; In the rst line of the robots.txt: (User-agent:) it means for which crawler, spider or bots you would like to set the permission (Every Search Engine has their own crawler, bots, or spider) So what does (*) mean â&#x20AC;&#x201C; It means we are setting the permission for all the crawler, not for any particular web crawler so if you want to set the permission for any particular search engine bots you can use their crawler name in place of (*).

For example, if you would like to set the permission for Only Google crawler you can use the crawler name (Googlebot).

Example Syntax: User-agent: Googlebot Disallow: And if you would like to prevent the website from crawling just add the backslash at the end of the disallow: Example Syntax:

Top 14 On-Page SEO Techniques To Rank Higher User-agent: Googlebot Disallow: / This syntax will block your website from crawling Googlebot and if you want to allow just remove the backslash behind the disallow.

This Syntax Allow Indexing for all crawler-

It allows all the bots to crawl the website.

User-agent: * Disallow: This syntax Disallow indexing of everything for all crawler-

User-agent: * Disallow: / Allow Indexing for Any particular Search Engine-

User-agent: Googlebot Disallow: Some search engine bots name is as follows- Google- Googlebot, Yahoo – Slurp, Bing- Bingboat here is the list of the robot’s database.

You can also place sitemap URL in the robots.txt le so that search engines can nd new pages very quickly but it’s not necessary:

Top 14 On-Page SEO Techniques To Rank Higher Example Syntax: User-agent: * Disallow: Sitemap:http://www.example.com/sitemap.xml How you can create the robots.txt le?

Well, itâ&#x20AC;&#x2122;s too simple just open the notepad from your PC or Laptop enter the syntax and save it with the name of robots.txt and make sure its name should be written in the correct way.

Once you saved it now upload it to the root of the website server thatâ&#x20AC;&#x2122;s it.

Once you upload it will start showing, just enter the robots.txt behind the domain name. http://www.example.com/robots.txt Done!

So once you have uploaded the le you can check the Robots.txt le live status in Google Webmaster Tool as well.

Top 14 On-Page SEO Techniques To Rank Higher

To know more you can read this Google search console guide.

14) Add the structured data to get more Seo Love What is Structured Data?

Structured Data is a way to present additional information about the listings to the search engine results pages for the user.

By implementing the Structured Data search engines can easily understand the content of these markups and show them as rich snippets in the SERP (Search Engine Results Pages).

Have a look at the image below rst-

Top 14 On-Page SEO Techniques To Rank Higher

As you are seeing in the above image the rating with STARS that is showing under the URL (I have highlighted with Red Line) that rating in showing here by implementing structured data on the webpage.

We use Structured Data so that we can show the additional information for the user related to their query on your webpage.

Types of Structured Data Markup There are three types of structured data markup: • Microdata • RFDa • JSON-LD What is Rich Snippet?

Rich snippets are used to showing extra information that we often see right in the search results.

For example-

Top 14 On-Page SEO Techniques To Rank Higher • Star Ratings • Videos • Breadcrumbs • Events & events times • Embedded Site Search Box Now I am going to show you how to create a Structured Data with Schema.org.

First head over to http://schema.org/docs/full.html A window will appear like this on the left side you will see all the vocabularies of schemas.

Choose the appropriate schema vocabulary which you want to implement for your content.

Top 14 On-Page SEO Techniques To Rank Higher As I have chosen the Review Rating Schema.

A webpage would appear like this â&#x20AC;&#x201C;

Now scroll down to the end of the page where you would see three types of schema.

Microdata, RDFa, and JSON-LD You must choose a JSON-LD. Why? Because now JSON-LD schema can be easily understood by all major search engine crawlers.

The main bene t of JSON-LD schema is you can easily insert the JSON-LD script into your webpage without breaking your current content or HTML of the page.

Top 14 On-Page SEO Techniques To Rank Higher And google also con rmed that now their crawlers can easily understand JSONLD as structured data.

Now click on JSON-LD. A script would appear now copy this and make changes in it.

Only make changes in those elds that you would like to show through schema on your webpage.

Where should you insert the Schema Script?

You can Insert it into the <HEAD> and as well <BODY> of the webpage.

And after inserting the schema make sure to check is it correct or not.

Top 14 On-Page SEO Techniques To Rank Higher Iâ&#x20AC;&#x2122;ll show you it later but at rst, let me show you how can you implement the structured data with Google Markup Helper Tools as well?

Just click on this URL â&#x20AC;&#x201C; https://www.google.com/webmasters/markup-helper/ Now it will ask you to enter your email so enter you logins & you will be redirected to the page as given in the image.

In the below example I will show you how to add structured data to your Article

Select the Data Type & Enter the URL in the next step markup every information you can but keep one thing in mind you should only markup the data which is visible to the user.

Top 14 On-Page SEO Techniques To Rank Higher

As in this example, I have Markup the Following Tags as you can see on the right side of the pane.

1) Article Name2) Author Name3) Date Published4) ImageYou can markup as much information as you can which markup I have added those are just so that you can understand.

Now there are two ways to add the structured data on your website.

1) At rst, select the JSON-LD on the top of the page. Copy the script and paste it below the head section of your HTML to the webpage.

Top 14 On-Page SEO Techniques To Rank Higher

2) In the second method Select the Microdata Click on Download.

Top 14 On-Page SEO Techniques To Rank Higher

Now you can replace your original webpage by uploading this HTML le but make sure to take the backup of your original HTML webpage.

Now this On-Page SEO optimization has been nished I have covered most of the things which must be necessary for any on-page seo optimization.

In the next chapter, we will start with the Off-Page SEO.

17 Latest Off-Page SEO Techniques For 2020 As we all know that more links = higher rankings.

So to reach on top of the SERP you must need to build high-quality links.

But building high-quality links is not that easy.

So today I am going to share with you 17 off-page seo techniques to drive more traf c & ranking.

Use any of these link building strategies to attract high-quality links to your website quickly and easily!

Let’s start

What is O -Page SEO? Off-Page SEO means to acquire the links from other relevant and quality sites through promoting your content and building links.

This helps the website to increase the position of your keywords in Top of the SERP. The very rst step in seo is a website audit. Analyze your website to nd out the errors and weaknesses of the website.

Once you have done the analysis make a list of the errors & start making changes in the website to make site seo/user-friendly.

It’s too important to analyze the website properly to make the most of your SEO efforts.

17 Latest Off-Page SEO Techniques For 2020 So once you are set with the On-page optimization your next step would be offpage seo.

By only doing On-Page you can’t reach on TOP 10.

One of the topmost ranking factors in SEO is links. Links matter a lot so off-page SEO is a must. But off-page SEO is not about the links.

Links are not like just creating the backlinks from other website and your website would start popping on top of the SERP. Search Engine like google analyzes 200+ ranking factors for any website after that it will give the priority of any website on top of the SERP. I don’t mean to say that every website follows a 200+ ranking factor but we need to follow as much ranking factor as we can.

Things To Consider before starting O -page SEO activities.

In Off-page SEO mainly we build the links to the pages which we want to ranks higher in SERP. Some most important things that you should know before starting off-page seo optimization are1) Web Pages Content should be Link Worthy 2) Optimize your website for Link Building 3) Major the Website Quality or Relevancy First 4) Check the Dofollow or Nofollow links 5) Which text or Keywords you would use As Anchor Text (You Must Know)

17 Latest Off-Page SEO Techniques For 2020 Web Pages Content should be Link Worthy: A link-worthy content should be originals, high in quality, and well researched which solves the user’s problems.

If you only focus on to try to get the links from other websites but your pages are dull & full of garbage content. Then it’s too hard to get the links from other high quality & relevant sites.

Why I am saying, again and again, your Content should be High Quality, Relevant or Link worthy because there are around 3 million posts published each day.

And most of the blog posts get read by no one. So to stand out from the 3 million blog posts you need to write compelling, well researched and originals posts.

In this way, you can acquire links easily and other sites will also link your content if it would be great and high in quality.

What will great Content do?

Great content can help you to attract the links, and links improve the visibility and popularity of content it can also help you Drive Sales/Leads and Boost Brand Awareness.

Wait: Don’t assume here that by only creating great Content it will automatically start attracting the links, you also need to promote that content strategically to acquire the links.

Things to keep in mind while writing Great Website Content

17 Latest Off-Page SEO Techniques For 2020 O -site seo checklist – 1) Make your content useful, entertaining, unique & insightful 2) Do Research before Writing Content 3) Use the keywords and related Synonymous and as well add the LSI keywords in the content 4) Backed up your content with Original research or Case Studies 5) Use Unique Images and helpful Videos in your content 6) Recheck for Grammar and Spelling Errors 7) Write to your Audience I hope this checklist will help you so while writing content for your web page keeps in mind this checklist.

Optimize your website for Link Building First If you reading this beginner’s seo guide from starting you know very well that how to optimize your website properly to take most of your SEO efforts. If you haven’t read I would suggest at least read this on page seo techniques post rst before starting off-page seo.

Major the Website Quality & Relevancy First So while link building it’s too important to check about the website that website should be relevant or authoritative.

In the link building process, relevancy & authority is much more important but you also need to focus on some other factor as well.

Google has removed the Toolbar Page Rank. In earlier days we SEOs and webmasters were judged the website value by Page rank.

17 Latest Off-Page SEO Techniques For 2020 Every webpage or website was a Page rank from 0 to 10. 0 is low and 10 is high so as much high your website page ranks the more your website authority would be.

Google PageRank (PR) is particularly based on the number of links a website receives. So as much the website links to numbers of other websites as higher your PageRank would be.

But as of now, Google has removed the page rank toolbar so now we can’t check the page rank.

But it doesn’t mean that you should start building links blindly.

Use the following authority metrics to plan, measure, and get the best results from your seo efforts.

Now we have two types of metrics that we can consider while building links.

Domain Authority (DA) Domain authority ranges from 0 to 100. 0 is the lowest and 100 is the highest authority. DA (domain authority) is developed by MOZ and this DA metric is not used by Google to rank the site on SERP. So DA score is basically calculated by multiple factors including linking root domains and numbers of total links.

So before building links make sure to check their DA as well.

You can use Moz link explorer to check domain authority.

Page Authority (PA)

17 Latest Off-Page SEO Techniques For 2020 The page authority metric is also developed by MOZ as well. The only difference between domain authority and the page authority is that domain authority measures the ranking strength of Entire Domain and Page Authority Measures the strength of the individual pages.

How Can You Check Domain Authority?

1) Domain Authority Checker Tool – 1. SEO Weather 2. Moz Link Explorer Just Head Over to– seowather.com Click on the Bulk Checker at the right side and a window would appear Enter the URL and Click on Go Fetch.

As the given below image in the DA/PA column you would see the current site metrics.

Through this, you can check any website metrics for free.

And in Paid Tools you can use Moz ToolBy entering the domain in the Moz Tool it will show you the Domain metrics, as are showing in the given image-

So now you have the right metrics & a list of quality domains where you can create links. So now create a spreadsheet & keep the DA/PA & URL in the sheet & you can start your link building process.

17 Latest OďŹ&#x20AC;-Page SEO Techniques For 2020 So in this way you can check & major the website Quality where you are going to acquire the links.

Now you have created the link-worthy Content and you have also checked the website quality or relevancy. Now in the third step, you need to check that which links you are going to acquire those links are do-follow or no-follow.

Wait: I will elaborate on each and everything for you so that you can understand each and every step easily-

2) Check that Links are Nofollow or Dofollow Dofollow vs nofollow backlinks What is nofollow or follow links?

Nofollow- No-follow links are those links that donâ&#x20AC;&#x2122;t pass the link juice.

Dofollow- Do-follow links are those links which pass the link juice & Search Engine counts those links as a vote for your website.

What is the Best Follow Vs Nofollow Ratio?

At rst keep in mind, you need both Do follow or No follow links because in search engine viewpoint not all the links provide equal value or authority.

Out of the top results, a full 99.2% of all websites had at least one external link according to Moz Study.

So while getting the links from another website both links are necessary.

17 Latest Off-Page SEO Techniques For 2020 Because where Dofollow links pass the links juice and no-follow links didn’t pass the links juice but if you are getting the nofollow links from Forbes than what does it mean for a search engine?

It means you will tons of relevant traf c and Google also take into account the authority of the website.

But at rst, ensure that your link should be relevant But at rst, let me Elaborated Nofollow links bene ts1) Traf c – If you are getting a link from any relevant source it can directly help you to boost traf c. Why I am saying here links should be relevant because it will provide you with quality traf c.

2) Your site link pro le looks natural- If your website has both (no follow and do follow) good balance it will make your website links pro le natural in front of search engines. Otherwise, you will get penalized by search if your links pro le looks spammy because links diversity is much more important while link building.

3) Builds Authority- By having no follow contextual backlinks from authority sites your website can also gain authority. Because your links on big websites can help your site gain trust.

These were some of the cool bene ts of having no follow backlinks. I hope all your doubts would be cleared about no follow links.

So now How to check Dofollow and no follow links?

To make the work process easy you just need to install an Addon on your Mozilla Browser NoDoFollow.

17 Latest OďŹ&#x20AC;-Page SEO Techniques For 2020

And now Click on Continue to Download then click on Add to Firefox

Now click on Install and it does will ask for a restart. Now Restart the Firefox and it will be done.

Open the website where you want to check the link right-click and Select the NoDofollow & it will start highlighting the No follow links.

Pro Tip- You can also check it manually (Press Ctrl+U and source page would be opened) like given example Brand hype.in is highlighted as Nofollow so copy this and nd this in the source page.

17 Latest Off-Page SEO Techniques For 2020

And given below the snapshot which domain we are seeing in the above snapshot that is followed by No follow. So now you can nd it easily nd which links are do follow or no-follow.

So I hope now you understand how to check no follow or do follow it’s too easy.

Right?

Cool….

Pro Tip- While link building doesn’t be aggressive, because it will harm your website if you have a new website keep this thing in mind start building links to your website slowly. If you have been following link building best practices, then both no follow or do follow links should be in your link pro le.

17 Latest Off-Page SEO Techniques For 2020 Now I’ll show you which text or Keywords you should use as an Anchor Text?

Because as an Internet marketer you must be aware of the Anchor Text Distribution process and the cool thing is that at the end of this post I am sharing you one of the great Free Tool where you can check your Anchor Text Ratio or anchor text over-optimization For Free.

So let’s start off

What is an anchor text?

Clickable Text in a Hyperlink called anchor text.

For Example- Download Free SEO Beginner Guide here.

So here SEO Beginner Guide is an anchor text.

The HTML code would be as given below <a href=”http://swiftshoot.com”> SEO Beginner Guide</a> So as my keyword is SEO Beginner Guide and I would like to build links so how would I use the anchor text in my link building campaign?

At rst, you need to do the keywords research make sure to nd relevant or longtail keywords as well—

17 Latest Off-Page SEO Techniques For 2020 My keywords would be“search engine optimization guide” “Beginner guide to seo” “seo how to guide” “seo complete guide” “swiftshoot seo guide” So always use the descriptive and relevant anchor text in order to help determine the relevancy and topical nature of the page that it’s linking to.

So if you don’t use the variations in your anchor text Google gives out penalties for over-optimization.

What Does a Natural Anchor Text Backlink Pro le Look Like?

Branded Anchor Text – Use Brand Name in your anchor text while building branded links.

Swiftshoot is an Internet Marketing blog that provides Guides, Strategies & tactics about Digital marketing from SEO to social media and PPC as well.

Naked Links – Use Naked URL as Anchor Text (http://swiftshoot.in/)

Generic Anchor – Use Generic Text as anchor text to keep the link pro le natural. But don’t use in the Anchor Text words only Click

17 Latest Off-Page SEO Techniques For 2020 Here you can use variation here as well.

(Source, Check This Out, Get More Info, click to read more, check it out, check that, etc) LSI Keywords – Latent Semantic Indexing LSI refers to terms related to or similar to your keyword Synonymous which you are going to target.

Swiftshoot Internet Marketing blog which provides Guides, Strategies & tactics about Digital marketing from SEO to social media and PPC as well.

Exact match Anchor: < 1% Download Free & Advanced Beginner Guide To SEO As much less Exact Match Anchor Text you would use the better it would be.

Otherwise, it would put your site on risk.

For more info read this post about the Importance of Anchor Text Diversity.

Image Links – A search engine can’t read the images so when we use the image in the content we put the ALT text for that image so that the search engine could know about that image. So as an ALT tag which Text we will use Search engine count that ALT Text as an anchor.

You can put relevant or descriptive ALT Text is related to your keyword in the ALT Tag.

Author Links –

17 Latest Off-Page SEO Techniques For 2020 As an author of this blog, I can use my Name Pankaj Sharma as an Anchor Text and you can as well.

So would anchor text help my website to in uence ranking?

Yes, there is a strong correlation that if we use keywords as Anchor Text it may impact to in uence the ranking.

Need evidence?

Read this Ahrefs Casey Study – How Anchor Text In uences Search Engine Rankings Read this Brian Dean Case Study – Which factors correlate with rst-page search engine rankings?

So I have covered all the things which should be most important before starting Off PAGE seo SO after reading this I hope everything would be cleared for you if you still have any questions just let me know in the comments.

So now you will learn which off page SEO techniques you should use nowadays to make your off page SEO campaign successful.

I will teach you each and every strategy that would work for me and which will work for you as well.

O -page SEO techniques – 1) Social Bookmarking As the name says Social= Public, Bookmarks=Links

17 Latest OďŹ&#x20AC;-Page SEO Techniques For 2020 So on social bookmarking sites, a user can save the links on social sites for future references.

Through social bookmarking, you are adding your website to social sites where anyone can see your website publically.

So these bookmarking sites help your website to get more traf c to your website if your content is worth.

Your website can also get featured if your content is of high quality and worth reading.

So if social Bookmarking audiences found it interesting and helpful chances are you will attract more traf c to your website.

But keep in mind Social Bookmarking sites should be qualitative.

There are a lot of Social Bookmark sites over the internet but submit your website to only High-Quality sites.

Some of the high-Quality Bookmarking sites are1) Reddit 2) Scoopit 3) Delicious 4) Diigo 5) Flipboard Tip- If you have just created the new website and stills itâ&#x20AC;&#x2122;s not indexed just submit the website to Top Social sites and chances are your website would be indexed shortly. And Submit Internal Pages of the website to these social sites as well.

17 Latest Off-Page SEO Techniques For 2020 2) Search Engine SubmissionIn Search engine submission we submit the website to the various search engines.

But Why I need to submit the website to Search Engine (SE)?

Search engines like Google, Yahoo, Bing & Duckduckgo crawler are so powerful so they index your website easily but besides this, there are a lot of search engines that exist over the internet.

Some are Multilingual and some are country-speci c.

As Google and bing are multilingual SE and Yandex and Baidu are Country Speci c.

By submitting a website to other search engines, you have a great opportunity to get more organic traf c from other search engines as well.

So as you created a new website try to submit your website to other search engines as well.

3) Directory Submission Most of the SEO folks would suggest you don’t submit your website to directory sites they will tell you directory submission is dead.

But it’s not actually It will depend on what kind of website you are selecting to submit your website.

Website Quality must be matter choose the high-quality sites where the approval process is done by a moderator.

17 Latest Off-Page SEO Techniques For 2020 Topmost quality directory sites are – Viesearch, Yahoo Directory and there are some other sites as well.

The only dif culty in getting the links from quality directory sites is that it’s the approval process.

If your website is qualitative and directory moderator found your website worth adding then you de nitely get the links but it will take time.

Because a lot of people want to get the links from high-quality directory sites so it will take time.

So don’t hesitate to submit your website to these sites if your website is worth just submit it.

4) Blog Commenting If you want to build the links easily, want to drive traf c to your website or looking for an easy way to build links blog commenting should be in your link building list.

This is one of the topmost old school Off-page SEO technique you can still use it today.

Some of the SEOs don’t prefer to build links through blog comments. They think blog commenting is not the legitimate way to acquire the links.

Because from most of the blogs, you will get no-follow links that aren’t worth as the do-follow link.

And on the quality blogs, your blog comments don’t approve instantly a moderator will look into your comments and they only approve if they found it worth or valuable to their audiences.

17 Latest Off-Page SEO Techniques For 2020 Hence should you use blog commenting for link building or not.

Yes, you should!

Why?

Blog Commenting main bene ts1) Established a great connection with other bloggers 2) Create backlinks 3) And increase traf c But before starting blog commenting you should consider these things rst1) Is this blog relevant to my niche?

2) Is this an active or authority blog?

3) Is this blog good DA/PA? 4) Do follow or No-follow Now let’s start nding the blogs – First head over to google enters below queries one by one. And create a list of the blogs in the excel or google docs.

17 Latest Off-Page SEO Techniques For 2020 “Add comment”

Your Keywords

“Post comment”

Your Keywords

“Write comment”

Your Keywords

Keyword

“add comment”

Keyword

“submit comment”

Keyword

“leave a comment”

Keyword

“Powered by WordPress”

Keyword

“Powered by BlogSpot”

Keyword

“Post a Comment”

site:.com

inurl:blog + “post a comment” + commentluv enabled

site:.com

inurl:blog + “post a comment” + keyword

Keyword

.+ “intitle:resources”

Once you have done with this now head over to this link – http://dropmylink.com/ Just Signup and Enter your keyword and select the type of blog you want.

17 Latest Off-Page SEO Techniques For 2020

This tool will help you to nd various types of blogs for commenting as you are seeing the snapshot.

Now you have a list of the blogs so before starting blog commenting keep this little checklist in mind – Attributes of blogs1) A blog should be active 2) Nofollow/Dofollow (Already described no follow or do follow) if it nofollow now worries, you can comment on it. It’s not going to provide you the link juice but it can help you to drive the targeted traf c.

3) Should be reputed (Check DA/PA) 4) Comment Luv Enabled 5) Check Recent comments So look at these points before commenting on a blog.

How to get approved your comment easily by just following these simple points-

17 Latest OďŹ&#x20AC;-Page SEO Techniques For 2020 1) Leave a Comment- As a new post published just start commenting 2) Use your real name instead of your website name or anchor text 3) Read the blog post and based on it drop your comment chances are high that your comment would be approved if you would start a conversation related to that post and appreciate author work.

4) Donâ&#x20AC;&#x2122;t use anchor text So follow these steps while blog commenting and get ready to increase your website traf c, backlinks and a great relationship with other bloggers.

5) Forum PostingThis technique is still alive no doubt this is an old-school technique but it still works. Find 8 to 10 top high quality relevant or similar forums related to your website service.

Register yourself there ll up all the information and create the signature as well to get the backlink.

Start a discussion or share a post in the threads, answer the other user queries in forums to get the backlinks and start building the relationship with others.

6) Article Directory Submission Create the unique content and submit the content to the article directory sites but not all article sites are worth to submit and get the links.

First, check the website quality & authority of the website read their terms and guidelines otherwise your content will be rejected. Submit articles to the high authority sites like- EzineArticles etc. and start getting the backlinks.

17 Latest OďŹ&#x20AC;-Page SEO Techniques For 2020 7) Question/Answering Want to get the links through Question answer sites? There are a lot of sites for egQuora, Yahoo Answer, Answer.com & eHow etc.

Question Answer sites are great sites to leverage because they are high quality with great Domain or Page authority and with huge audiences as well.

Through Question Answer sites you get a ood of traf c but how?

Look for the question which is asked by the peoples and write the content in detailed and depth with useful information which solves the user problems and posts this content on your website.

Now describe a little bit about that answer and drop your original content link which you have written and if your answer is satisfactory you can drive a lot of traf c through this technique.

Check this snapshot of my Quora pro le, I answer the question on Quora occasionally.

17 Latest Off-Page SEO Techniques For 2020 But still on my pro le has around 60k views.

If you give an in-depth & relevant answer related to user question you can generate a lot of traf c from question-answer sites.

8) Photo Sharing Create unique images for your website products or for content and share those images over image sharing sites. Tag & share with your friends as well it will help you to drive some traf c to your website. Share images like – Flickr, Pinterest, Imgur, etc.

9) Video Promotion People are more interested in watching videos instead of reading the long-form text. Create useful videos of your products, tutorial videos, and provide expert reviews in the videos.

And share those videos on Youtube, Dailymotion & Vimeo these sites are high authority sites and de nitely will help you drive more traf c to your website.

And as you know videos can’t be indexed by search engines.

Optimize those videos with Title, Description, URL & with tags.

This will help the search engine to index & ranks it top of the other videos & SERP as well.

10) Business Reviews Do online reviews matter? Do online reviews affects product sales?

Yes, a lot!

17 Latest OďŹ&#x20AC;-Page SEO Techniques For 2020 According to stats, 85% of customers trust online reviews and customer reads an average of at least 7 reviews before trusting a business.

To stay ahead of the competitions you must encourage your customers to provide feedback about your products and service.

Both positive & negatives reviews are helpful for you.

How? If your customers are satis ed with your product/service they will leave the positive review if not they will leave negative reviews.

Positive reviews are encouraged others to use your products/services. And negative reviews are an opportunity for you to make changes in your product/service to do better.

So ask your customers/clients to write a review about your products/service.

And thank people who leave a positive review and say you appreciate their time and business.

And for negative reviews respond quickly and ask their concern and try to solve it.

11) Local Listings To build your brand awareness and to reach targeted audiences locally you must submit your site to local listing sites.

Local listing sites are also helpful to increase ranking in local seo as well.

Make sure to submit your website to relevant local directories.

17 Latest OďŹ&#x20AC;-Page SEO Techniques For 2020 Fill up the proper information (NAP) name, address, the phone number is must so that users can nd your business easily with the right information.

You can start submitting your website to the following sites â&#x20AC;&#x201C; Google My Business, Bing Local, Yellow Pages, and merchant Circle, etc.

12) Classi eds Ads Submission Advertise your website products for free over classi eds Ads sites to get some extra bene t from off-page seo techniques.

Classi eds ads posting still works because hundreds of buyers scan the online classi eds ads for products and services.

You can submit your website to Craigslist, Locanto & LetGo (OLX) sites.

13) Document Sharing By creating a presentation about your company or product and sharing it on slide sharing sites is a great way to reach the targeted audiences.

You need to create your presentation appealing and as well it should be optimized for search.

How to make a PowerPoint presentation attractive?

1. Choose an eye-catchy image for your presentation rst page.

2. Use an attention-grabbing headline.

3. Include the tags to make the presentation searchable.

4) Add the interesting & appealing description including important keywords & a call to action.

5) Place the links throughout your presentation to get the Seo link juice.

17 Latest Off-Page SEO Techniques For 2020 Once you have done with the presentation share it over sites like- Slideshare, Issue or Scribd to get more seo love.

14) Press Release Submission If you want media coverage, industry mentions, want to attract customers to your business? You must focus on Press release actually Press release depends on your business or your press release goals.

At rst, set your Goals for Press Release why do you need to submit a Press release?

Use Press release if you want to share information with your customers about a new product launch, you want to organize an event, etc.

A press release’s main motive is to get your news in front of as many peoples as possible.

So use the Press Release for your business but not solely depend on Press Release because Press releases alone don’t help your SEO so use it wisely.

15) Infographic Submission Infographic submission is one of the most effective techniques in SEO. An infographic is a way to present the information through Images, Diagrams, Charts & Contents so that users can easily understand the subject.

To get the traf c and quality backlinks create a stunning infographic and submit it to High-quality Infographic submission sites like – Visual.ly, Reddit infographic, etc.

16) Blogging

17 Latest Off-Page SEO Techniques For 2020 Blogging is one of the most Top technique which I would keep top of the Off-page SEO techniques. As you know writing the Unique and valuable content on a daily basis is not an easy task. You need to do great research before writing a Great piece of content with the latest and trending topic which gives your user a value that solves your user problems.

Blogging will help your website to crawl more frequently and it will also help your website ranks better in SERP. Don’t write short posts write all the post-in-depth which are backed up with the facts. And after publishing your post share it over Social Media Channels and send an mail to your subscriber as well.

17) Guest Posting Guest posting means writing and publishing an article on someone else’s website or blog. This is one of the best techniques in off-page SEO and through this, you can generate high quality and contextual backlinks for your website.

But it takes too much effort to get a high-quality link from high-quality sites.

Guest blogging’s main motive is to generate high-quality traf c, link & increase number of the subscriber.

To achieve these goals through Guest blogging you need to write a well guest post, which provides value and could engage the audience.

So before writing any guest post pick the right topic which clearly relates to your website.

Check out their social media accounts.

17 Latest Off-Page SEO Techniques For 2020 Also, check how many social shares and comments their posts usually attract.

Check the blog’s DA/ PA. Because just writing for a big site isn’t enough to guarantee good results.

Pick the killer topic, do research well and submit the guest post & start earning links, traf c, and Subscriber.

Conclusion – I hope this Beginner Guide SEO will help you learn the basics & some advance part of the SEO. Read each and every chapter one by one & consistently. if you got confused or need any help understanding the concept shoot me an email. De nitely, you will get answered.

If you would like to become a serious SEO marketer then this guide is just for you.

My motive is to write this guide is just to teach & help the peoples who would like to become successful in this eld & passionate about their carrier.

Top Google Algorithm Updates: History, Works Penalty & Recovery Explained What is a Search Engine Algorithm?

An algorithm is a computer program which look over the trillions of web pages in its index to extract the exact answer which user want.

How Search Engine Shows results?

Google Search Results Ranking SystemTo rank, the website in SERP google Page Rank algorithm calculates the number and quality of links to judge the quality of the website. But google also use 200+ ranking factors to show the relevant search results related to the user query.

An entire year google makes changes in their algorithm more than 500+ times.

And Most of the changes are lesser known there are only some major updates by google like (Panda, Penguin, Hummingbird, Pigeon, Rank Brain etc.) which they have announced of cially!

How frequently google update their algorithm Some Brief History?

In 2004 google released the rst Brandy Update and this update main motive was follows – To increase the size of its index To give the more weight to quality Outbound Links and descriptive anchor text And Latent Semantic Indexing (LSI) while analyzing a web page google bots now looked at the keywords synonyms as well

Top Google Algorithm Updates: History, Works Penalty & Recovery Explained Google also update their algo before this Brandy Update but that Algorithm changes didn’t impact much on the search results.

Hence I will describe each & every update in order that you can understand about the google updates easily.

#1. Google Panda Update: Google Panda Update – To Drop the Low Quality, Spammy Content sites from Search Results Google update their Filter with Panda Algo.

In this way, they show the quality content which can satisfy the user.

In February 2011 Google released an update which particularly they designed to wipe out the low quality, spammy thin content from the SERP. This update affected 12% of search results & mainly planned for U.S. sites.

In other words, this Google Panda update means to downgrade the spammy content search results which were trying to rank higher.

And reward those sites which sites had meaningful, quality & original content.

Top Google Algorithm Updates: History, Works Penalty & Recovery Explained How Google Panda update changed SEO Best practice forever Have a look at this Rand Whiteboard Friday-

You can put any text here

On July 18, 2015, Google updates last Panda 4.2 which were affected 2â&#x20AC;&#x201C;3% of queries.

Now Google Panda Update Algo demotes the spam by adjusting the rankings down.

I mean to say that if you are trying to gamble the search engine and trying to game their algorithms google will adjust the ranking down of your website it wonâ&#x20AC;&#x2122;t mean your website is penalized it means an algorithm applied to sites.

Moreover, Google Panda Algorithm is applied to domain level & it downgrades the whole sites.

Top Google Algorithm Updates: History, Works Penalty & Recovery Explained How to Stay Safe from Google Panda Penalty?

1) Write High-Quality Content- First thing rst Write the High Quality & Well Researched Content which can deliver the value to the user and can help to solve the user problem.

Even few pages with duplicate or thin content can harm your website with panda penalty and these pages lead to drop in the ranking.

2) Avoid Keywords Stuf ng – It’s not best practice to use the same keywords again & again in the content. Because this won’t help your pages to rank higher.

While doing the keywords research nd the long tail & LSI keywords similar to your main keywords. Google understand the keywords intent intelligently.

3) Elude Spelling & Grammar Mistakes – Google understand English but all other languages very well so poorly written content won’t penalize your website but bad grammar leads to the poor user experience.

Use the Grammarly or Grammer Checker tool to check spelling or grammatical mistakes before posting the content.

4) An excessive amount of ads – Provide your user what they are looking for your content should be a problem solver.

Your content should provide a better answer regarding the user queries.

Peoples are not landing on your website for clicking ads so you need to place your ads strategically on the web page which shouldn’t hurt the user experience.

Top Google Algorithm Updates: History, Works Penalty & Recovery Explained Google wants to ensure which websites are ranking on top of the SERP they should provide the solutions what the users are seeking.

As page layout algorithm update will penalize your website for using too many ads above the fold.

5) Avoid Canonical Issues on the website – Check your website is con gured correctly or not.

Check every version of the website like – website is accessing through www or without www (If your website is accessing in both version need to put the 301 redirect to solve the canonicalization issue).

Otherwise same content on different URL leads to duplicate content issue and chances are site would be penalized.

Therefore there is a big misunderstanding that if Panda Algo hit the website it won’t rank for any queries.

And exactly it’s not true.

If your website has been penalized for low-quality content then the entire site can be penalized but still if your website also has some pages with quality content chances are those pages can remain in ranking.

This is also con rmed by Google spokesperson.

Hence write for the User, not for the search engine & stay safe & ahead in the ranking.

Top Google Algorithm Updates: History, Works Penalty & Recovery Explained 6) How to Identify & Recover From Google Panda Penalty?

If your website hit by Panda Algo how would you identify the penalty?

Because there is no noti cation you will get from google.

Firstly you really need to identify that is your website hit by Panda penalty or any other manual action is applied or whether traf c just dropped.

Note: Check the Search Console, for any manual action penalty (if Site hacked, Bad Link Penalty etc) Where to Start – 1#. Check the Organic Traf c Report in Analytics – At rst, head over to Google Analytics to check the ups & down in the traf c because this penalty targets the content and adjust your website ranking.

If you will penalize by Panda Penalty de nitely your traf c dropped off.

– If you haven’t setup read this How to setup google analytics.

Note: Check the Search Console, for any manual action penalty (if Site hacked, Bad Link Penalty etc) Because you won’t warned by google for Panda or Penguin Algorithmic penalty Now head over to google analytics select the date range you can select as long of a period as you want to check the overall traf c of the speci ed period.

Top Google Algorithm Updates: History, Works Penalty & Recovery Explained

Now click on +Add Segment

Uncheck the All User Box

And check the Organic Traf c Box

Top Google Algorithm Updates: History, Works Penalty & Recovery Explained This setting is necessary because you need to identify that how much organic traf c you are generating from google and after the panda penalty how much organic traf c you did lose or gain.

(As I described above that if your website have some high-quality content pages chances are you can rank high for those pages in the ranking no doubt Panda Algo is applied to the whole domain)

Now check your analytics this section and if you found an immense drop in the traf c it means your website has been penalized.

Little ups and done are normal due to your business nature but a quick decline in traf c means it’s a penalty.

2# Analyze the Search Console to nd the errors or Manual ActionHead over to Search Console – If not setup read this post How to set up Google Search Console.

Now If it is already setup go to Search Console >> Search Traf c >> Manual Action –

Top Google Algorithm Updates: History, Works Penalty & Recovery Explained If your website received no message in Manual Action Section its clear panda hit the website-

Now click on Search Appearance >> HTML Improvements

If you found duplicate title & Meta Description tags issue (as you are seeing in the above snapshot) it means these pages may have duplicate content for these pages as well.

You need to check it one by one!

Top Google Algorithm Updates: History, Works Penalty & Recovery Explained Because in most of the CMS and in e-commerce sites these kinds of duplicate pages issues arise often.

So make the list of the pages & write the unique and fresh Title & Description.

If these pages also have duplicate content issues optimize these pages with the High quality & well-researched content.

And if you think these pages are not necessary you can place the Noindex, Nofollow and even you can delete those pages.

If they are providing no value for the user.

3# Check Your website in Siteliner For Duplicate Content Issue Find the duplicate Content & Broken links easily with the help of this tool.

Enter the Domain Name and wait for to scan the pages and it will show you the duplicate content pages but other tons of information like â&#x20AC;&#x201C; Average page size, Page Load Time etc.

Top Google Algorithm Updates: History, Works Penalty & Recovery Explained 4# Find Broken Links & 404 Errors Pages â&#x20AC;&#x201C; You can use Screaming Frog to identify the 404 pages and Broken links.

Download & Install it and after running the website through screaming frog it will show deep link analysis of your website Collect the broken links, duplicate content pages, and 404 errors pages.

404 errors page is not a big problem until if these pages are less but if hundreds or thousands of pages return 404 errors then you need to x these pages.

To provide the good user experience these are not acceptable by search engines.

Final thoughts follow all the above steps and it will take the time to recover from panda penalty.

Moreover, Itâ&#x20AC;&#x2122;s not much hard to recover from panda make sure you have done all the necessary hard work to think Google that your website is now better to serve for their user.

Top Google Algorithm Updates: History, Works Penalty & Recovery Explained In a statement, Google spokesperson said that Google Panda Is Now Part Of Google’s Core Ranking Algo.

It means it googles panda won’t applied to the whole domain if your website has quality content pages. It means if you have some low-quality content pages google panda will lter those pages in search results.

Read this Jennifer Slegg Post- Understanding Google Panda: De nitive Algo Guide for SEOs

#2. Google Penguin Update –

April 24, 2012, the day was when google rolled out penguin update. This penguin update target the sites which were following the spammy or unnatural link schemes.

Top Google Algorithm Updates: History, Works Penalty & Recovery Explained Di erence between Google Panda & Penguin Update – The only difference in between Panda & Penguin update is where Panda targets the low quality & thin content sites whereas penguin targets the unnatural links sites (if you are trying to deceive the user by using sneaky redirects, keywords stuf ng in the content, cloaking etc.)

You will de nitely catch by penguin algo for doing the unethical activity.

On September 27, 2016, google release Penguin 4.0 and this update is real-time update and this update devalues bad links instead of penalizing sites. Before this update, Google penguin update was penalized the entire site.

Now penguin update becomes real time and now Penguin is now part of google core algorithm.

Let me explain how penguin works before this update – Let’s suppose penguin is rolled out today so it will take some day days to fully rolled out and which sites penalized by penguin update those sites are not ranks again until google did not release its next penguin update.

How does the Real-Time Google Penguin work?

As of now Google Penguin has become Real Time so this is last Penguin 4.0 update by Google and furthermore, there will no update.

Hence this update means if you build the shallow links you don’t need to wait for penguin update your website ranking can hurt tomorrow.

Top Google Algorithm Updates: History, Works Penalty & Recovery Explained How to stay safe from Google Links Penalty in the world of Penguin Real Time?

Build the quality & editorial links & stay safe from google link penalties donâ&#x20AC;&#x2122;t try to build spammy links.

If you have done or doing spammy link tactics Stop Doing it. Google will catch you and it will hurt your website ranking.

What to do if your website hit by Google Panda Algorithm #1st Step: Analyze your Backlink Pro le It would be good for you to analyze your backlinks pro le after a speci c period of time.

Tools to analyze the backlinks1) Google Webmaster Tool (Free) 2) Ahrefs â&#x20AC;&#x201C; I must Recommend (Free Trial/Paid) 3) Moz Open Site Explorer (Paid) 4) Majestic SEO (Free/Paid) 5) Linkody (Free Trial) 6) Cognitive SEO (Free Trial) 7) LinkResearchTools (Free Trial)

Why should you use backlinks analysis tools?

To make the process fast and keep track on links is must nowadays competitive world and it is also much important to understand your link pro le.

Top Google Algorithm Updates: History, Works Penalty & Recovery Explained To check your link pro le on regular basis is too much dif cult so that these tools are essential for any website owner.

Reasons to use these Tools1) If you gain/lose any links you will be noti ed 2) You can Keep track of what competitors are doing 3) You can discover Link Building Opportunities 4) You can analyze Your Backlink Spam Score

How to Judge if a Link is Good or Bad & if you found any risky links?

And How to Disavow them to keep your link pro le healthy?

Below I am going to cover these 2 things step by step â&#x20AC;&#x201C; As you know if you use illegitimate link building techniques google will punish your website.

At rst, you must know the difference between Good or bad link?

A good link is which comes from a trustworthy & relevant site.

A good link is which helps to drive quality traf c to your site & also increase the credibility of the site.

But actually, there are many factors which make a good link. So there is no perfect de nition for a good link.

Here are some points which will help you to di erentiate in between a Good or Bad link â&#x20AC;&#x201C;

Top Google Algorithm Updates: History, Works Penalty & Recovery Explained Good Link

1) If you are getting links from the high-quality sites (Business Insider, CNN etc.)

(Good Link) 2) If your links are relevant or related to your niche/industry (Good Link) 3) You are getting the links from a trustworthy site (Wikipedia) (Good Link) – A Bad Link is which comes from low authority & Non Relevant site.

How to Recognize A Bad link

1) If too many links are coming from Article Directories, Forum or blog commenting sites (Article, Directory, and forum sites links not provide much value) 2) Over-Optimized Anchor Text.

(Let’s suppose if I am trying to rank SEO Consultant keywords and in my backlink pro le all the links optimized with SEO Consultant anchor text it’s a red ag for your website (add Keywords diversity in your link building efforts) 3) Too many links from Non-ccTLD Your business in the USA and targeting local market but most of your links are coming from UK sites, You need to build the links from local sites as well.

4) Links coming from unrelated sites or pages If you are in Health Niche you don’t need to link your site to real estate site because the links you will get from real estate site is not relevant.

So now you have the good understanding of Good or bad backlinks.

Top Google Algorithm Updates: History, Works Penalty & Recovery Explained As Links are the lifeblood of any website & backlinks are one of the most important Google ranking factor.

Hence if your website is Brand new then you need to do the hard work to build the links. (add link building resource here) But if your website is some months old & you have already done some of the links building work.

Then you must need to analyze your backlinks so that you know how much healthy is your link pro le & disavow the links which you nd suspicious.

How to do it step by step – 1) Download the links from as many sources as you can, Make a Master Sheet.

And now you have two options you can do it manually (it’s too much timeconsuming process) or with the help of tools. But still, you have to do some manual work.

2) Extract root domain from the subdomain You can use this URL to Domain Tool (Upload your CSV and Done) This tool also helps you to avoid the duplicity of the URLs 3) Audit the Links Now it’s time to check each URL and take the decision that you should keep this URL or disavow it.

Top Google Algorithm Updates: History, Works Penalty & Recovery Explained If you don’t know exactly how to do this or still confusing read this post – How to recognize an unnatural link and this Link Audit Guide for Effective Link Removals & Risk Mitigation.

Note- If you disavow the good backlinks you will lose ranking so make sure before disavowing the links.

Make sure to add the “Domain:” in front of every domain which wants to disavow.

Every domain which would be in your disavow le should be like this For Example- domain:example.com Make this disavow domain le as a Text le It should be in a UTF-8 format or 7-bit ASCII How you can create a Text File in UTF-8 format or 7-bit ASCII Simple copy your disavow domain in the Google Doc document & save it as Plain text.

Now Head Over to Disavow Tool – Select your site from the Dropdown list click the Disavow links choose le and Upload your Disavow le.

When Google crawls the links which you have disavowed a no follow tag will be applied to each link that would point to your site.

Top Google Algorithm Updates: History, Works Penalty & Recovery Explained Mean to say Google Algorithm will ignore the links which you have disavowed and your website will be safe from any link penalty.

Note: If you are going to disavow the bad backlink again don’t upload the fresh disavow le if you do it will override the previous disavow le.

Instead of download the previous disavow le from the search console & update the new URL which you want to be disavowed in the old disavow le.

Let’s suppose if you have 100 URL’s in the old disavow le & you are going to disavow 200 new URLs then in the single disavow le total URLs would be 300.

In ClosingTo stay safe and to keep a healthy link pro le it must be essential to check your link pro le after a speci c period of time.

So meanwhile if you found unnatural links are pointing to your site It would be good to keep them in the disavow le.

And use this google disavow feature cautiously otherwise it’s sure if you keep the good links in this le. You will have big ranking loses.

If you don’t have any knowledge I would recommend Hire the Best SEO Consultant who can do this job well.

Resources to Learn More – The Complete Guide to Disavowing Links for Google and Bing

Top Google Algorithm Updates: History, Works Penalty & Recovery Explained Your Start-to-Finish Guide to Using Googleâ&#x20AC;&#x2122;s Disavow Tool

Top Google Algorithm Updates: History, Works Penalty & Recovery Explained #3. Google Hummingbird Update â&#x20AC;&#x201C;

What is Google Hummingbird?

On September 26th, 2013 google announced the â&#x20AC;&#x153;Hummingbirdâ&#x20AC;? update. This algorithm is not designed to target the spam (as Panda or Penguin do) but Hummingbird main focus is to provide the best results for the speci c queries.

What does google hummingbird do?

With this update now google is able to understand the user query intent in a better way to provide the best possible results which satisfy needs of the user.

Hummingbird Algorithm is now focusing on the meaning of the phrase rather than individual keywords to deliver better results related to user queries.

Because google noticed that more peoples are searching for longtail queries.

Before this update, google only looks for individual phrase or keywords. And could deliver the results based on this.

Top Google Algorithm Updates: History, Works Penalty & Recovery Explained But with Hummingbird algo now search engine could understand the question in a good way.

How to optimize your website For Google Hummingbird?

As you know now google give more priority to understand entire query means, instead of a single word.

As Google Users are asking the question and in google results, a user wants the correct answer to their question.

Hence you need to optimize the website to answer those user questions, How can you do this with your content?

Follow this while writing content

1) Write well-Researched Content with using long tail queries.

In your content write Great content which is useful for the user You should not focus on single keywords terms instead of focus on long tail queries.

I donâ&#x20AC;&#x2122;t mean to say you only include the long tail queries in the content.

Rather before writing content, nd all the short, medium or long term & use those terms in the Title, Sub Heading & in the Body content.

In this way, you can optimize your content for more search terms.

Thus your content will be optimized for many search terms and chances are you will rank for many related search terms & more traf c you will generate.

Top Google Algorithm Updates: History, Works Penalty & Recovery Explained 2) Links – Build the Quality Links As we all know links are one of the major ranking factors to rank high in search engine.

Page Rank algorithm still uses by the Google to follow the links I agree that google has lowered down the value of anchor text & links.

But still anchor text & Links are much more important to rank high. As google doesn’t want to rank high those sites which provide no value for the user.

Mean to say if you write the content for the search engine and by building the links you think you would reach on top of the SERP You are wrong.

Let’s assume that you reached the top but after some time Google will not see any engagement on your site it will start lower down your website in the SERP. So try to write for the user, not for the search engines.

3) Optimize Website Speed – Not google but the user also wants fast results so optimize your site speed so that website loads fast.

Google also give more priorities to those sites who loads fast because hummingbird wants to deliver fast results.

4) Add Conversational keywords in your Content – Peoples search in a conversational way so that not only main keywords should be included in the content.

Top Google Algorithm Updates: History, Works Penalty & Recovery Explained But (Conversational Keywords) should also be the part of the content. Google also use the knowledge graph to answer question.

To learn more about the Knowledge Graph Watch this video â&#x20AC;&#x201C;

You can put any text here

While doing keywords research add the conversational queries in your content & answer the question.

In this way, you will optimize your content for long tail queries & it will also help your website to generate more & targeted traf c.

Top Google Algorithm Updates: History, Works Penalty & Recovery Explained

5) User Experience â&#x20AC;&#x201C; User Interaction with the website, time spent on the web page by a user & CTR will be more important.

Hummingbird takes into account all the things while ranking content.

In the end, I would only say write the content for the user & not for the search engine.

4) Google Rank Brain Algorithmâ&#x20AC;&#x201C; In October 2015 google con rmed the use of rank brain in their main algorithm.

Rank brain is a machine learning AI based algorithm which helps the search engine to process the relevant search queries in the search results.

Why does Google need to develop this machine learning system?

Top Google Algorithm Updates: History, Works Penalty & Recovery Explained You know on the average google process 3.5 billion searches per day and 1.2 trillion searches per year worldwide.

And on the basis of this google analyze that 15% of search queries have never seen before by google search engine.

Mean to say 15% of search queries are performed for the rst time on google.

So to provide the relevant search results related to that 15% queries Google developed the rank brain algorithm.

Rank brain at rst try to understand the queries & based on these queries provide the search results.

Rank brain job is not only to process the best search results but it does also evaluates the results that user are satis ed with the results or not.

If it found that users are not happy with the search results if will apply the old algorithm back.

Can we optimize for Rank Brain?

Rank brain is all about to provide the best organic search results.

So try to write the content for the humans not for rank brain or any search engine algorithm.

Because at last humans are going to interact with your content not any search engine algorithms.

Top Google Algorithm Updates: History, Works Penalty & Recovery Explained When rank brain delivers the search results it pays close attention to those results and analyzes those results based on user interaction.

Hence write helpful & engaging content which can satisfy user actual needs. Donâ&#x20AC;&#x2122;t try to please the rank brain instead of focus on your user.

Top Google Algorithm Updates: History, Works Penalty & Recovery Explained ConclusionI hope this tutorial will help you to understand the google updates: Panda, Penguin & Hummingbird.

So focus on quality content which delivers the value to the user.

Write the content which can please the user & build the quality links de nitely google will reward your website in SERP.

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