PAUL FRANK by lueng DIKA

INDUSTRIES

WELCOME TO LUCKY BLUFF Welcome to the sleepy coastal community of Lucky Bluff. It has everything

Julius and his friends live in Planned Pines, a cozy little development in town.

youâ&#x20AC;&#x2122;d want in a place to live; boardwalk complete with funzone, historic

Each season will feature a different area or happening in this world, so take a

downtown shopping district, pancake house, Marshmallow

look around and learn more about it!

Municipal Power Station...

ÂŠ 2009 Paul Frank Industries USA

CHARACTER COLOR PALETTE

Colors shown throughout this Portfolio are not intended to match the PANTONEÂŽ color standards. The standards for Pantone colors can be found in the current edition of the Pantone Color Formula Guide 1000. Whichever printing process or materials you use, please match your colors to the Pantone numbers for coated stock listed throughout this Portfolio. Pantone is a registered trademark of Pantone, Inc. ÂŠ 2009 Paul Frank Industries USA

CHARACTERS

JULIUS When Julius moved into town, he started shaking things up. His unconventional and good-humored nature causes new friends to gravitate towards him. An adventure-seeker, Julius is always interested in exploring the—seemingly—ordinary. He spends his time working in Lucky Bluff’s downtown record shop; a job that appeals to his love of pop culture. While he seems to know pretty much everything about “important” music, Julius is not interested in boring elitist snobs or putting himself above anyone. Defining traits: Active, Ambitious, Brave, Generous, Impulsive, Imaginative, Loyal

PANTONE 186c

PANTONE 473c

PAUL FRANK INDUSTRIES STYLE GUIDE: CHARACTERS

SKURVY Skurvy was inspired by the coolest ride at Disneyland; The Pirates of the Carribean. He is constructed to maybe fit under Julius’ face. Skurvy is more a graphic than a character.

PANTONE Black

PAUL FRANK INDUSTRIES STYLE GUIDE: CHARACTERS

CLANCY Confirmed by Science to be The World’s Smallest Giraffe,

FAQ: WHY IS CLANCY SAD? Some people ask why Clancy looks so sad. Well, the truth is that Clancy is just a little

Clancy is Julius’ closest friend. While Clancy’s older brother

shy and maybe a little overlooked.

Cornelius mentors both Clancy and Julius, Clancy often suffers from having a popular sibling and remains in the background. Because of Clancy’s small size, he keeps an eye out for the little things, and grounds some of Julius’ more flamboyant tendencies. He admires Julius’s spontaneous nature, but wishes Julius would be a little more careful to avoid causing damage in the process. DEFINING TRAITS: Love of Little Things, Insecure, Careful. Loyal, Shy

PANTONE 123c

PANTONE 469c

WORRY BEAR Unlike Julius, Worry Bear fears new experiences and his super neurotic personality affects his view of modern life. Never inviting any of his friends over, Worry Bear lives in the uncool forest across from the freeway and keeps his country bear family and background a secret. Worry Bear’s motto is: “This is probably going to suck.” DEFINING TRAITS: Neurotic, Detail Obsessed. Paranoid, Sensetive, Understanding.

PANTONE 123c

PANTONE 470c

SHEREE Owner of the Iced Cupcakery, Sheree is the best (girl) friend to Clancy, Julius, and Worry Bear. Though she appears very girly, Sheree is secretly a tomboy at heart. Because responsibility and doing the right thing are important to her, Sheree’s “common sense” prevents her from letting loose, and sometimes annoys her friends. DEFINING TRAITS: Cuteness, Responsibility

PANTONE 116c

PANTONE 123c

PANTONE 630c

PANTONE 631c

PANTONE 186c

PANTONE Black

PUFAK While he is often mistaken for a raccoon, Pufak is actually a lemur. He lives on the other side of the tracks with his two brothers. Together, they make up a garage band called Pufak & the Lemurs. The band only plays for each other and never gigs. Because Pufak doesn’t call attention to himself and rarely speaks, no one ever knows what he’s thinking. Despite his many hidden talents, everyone suspects that he is up to no good. While he’s friends with Julius and the gang, Pufak is more observant, like a fly on a wall. DEFINING TRAITS: Curious, Musical, Shifty-Eyed, Sneaky

games

PANTONE 422c

PANTONE Black

PANTONE White

CHACHI This Chihuahua puppy is often seen hanging around taco stands or trying to impress his lady friend Esperanza. He daydreams of Zorro and churros. DEFINING TRAITS: Adorable, Hungry Eyed. Playful and Inviting.

PANTONE 468c

PANTONE 469c

PANTONE 4655c

PANTONE 189c

PANTONE 186c

PANTONE Black

PANTONE White ÂŠ 2009 Paul Frank Industries USA

BUNNY GIRL Scenester Bunny Girl is the promoter and DJ behind the best parties and shows. Actively aware of emerging trends, Bunny Girl is always up on the latest thing even though she knows very little about the history of the music she loves. She loves talking to Julius about new bands and getting his insights on where they fit into the “Big Scheme of Musical Things”. Bunny Girl lives in the posh neighborhood of Diamond Cove with her jet-setting absentee father. She also has a crush on Worry Bear. DEFINING TRAITS: Partier, Trendsetter

PANTONE Black

PANTONE White

PANTONE 189c

PANTONE 1915c

PAUL FRANK INDUSTRIES STYLE GUIDE: CHARACTERS

CHARACTER FACES SERVE AS GRAPHICS AND MAKE AWESOME EMBROIDERY ELEMENTS, BUTTONS, ETC!

Julius

Clancy

Mika Cat

Vic

Birdie

Spicoli

Skurvy

Isaac

Sheree

Bunny Girl

Randolph

Worry Bear

Shaka Bra Yeti

Elaine Dear

Cornelius

Ellie

Willam

Steve the Krab

Lester

Tyrone Bat

Cozy Molars

Chachi

Pufak

Longshot

Siebert

Dic

Bob

Kelly

Aku

Francie

PAUL FRANK INDUSTRIES STYLE GUIDE: CHARACTERS

FULL CHARACTERS WITH BODIES TELL STORIES IN OUR CHARACTER SCENES AND BOOKS!

CORE DESIGN COLOR PALETTE SPORTSWEAR AND ACCESSORIES

Pantone 186c Red

Pantone 2905c Sky

Pantone 1895c Pink

Pantone 152c Orange

TEXTILE PATTERNS: Core Julius Repeat

ÂŠ 2009 Paul Frank Industries USA

TEXTILE PATTERNS: Core Skurvy Repeat

TEXTILE PATTERNS: Four Eyes Julius

TEXTILE PATTERNS: Brace Face Julius

ÂŠ 2009 Paul Frank Industries USA

TEXTILE PATTERNS: Devil Julius

ÂŠ 2009 Paul Frank Industries USA

TEXTILE PATTERNS: French Julius

ÂŠ 2009 Paul Frank Industries USA

TEXTILE PATTERNS: Julius Bodies

ÂŠ 2009 Paul Frank Industries USA

TEXTILE PATTERNS: Multi Julius

ÂŠ 2009 Paul Frank Industries USA

TEXTILE PATTERNS: Space Julius

ÂŠ 2009 Paul Frank Industries USA

Core Julius Prints various applications

ÂŠ 2009 Paul Frank Industries USA

Core Julius Prints various applications

ÂŠ 2009 Paul Frank Industries USA

We love accessories.

ÂŠ 2009 Paul Frank Industries USA

LOGOS ÂŠ 2009 Paul Frank Industries USA

PAUL FRANK INDUSTRIES STYLE GUIDE: LOGOS

STANDARD FULL COLOR VERSION FOR USE ON WHITE BACKGROUND IN LABELS, PACKAGING, OFFICIAL STUFF A1

APPROVED VARIATIONS: BRANDING SHOULD FEATURE JULIUS WITH THE PAUL FRANK INDUSTRIES LOGOTYPE IN APPLICATIONS WHERE JULIUS IS NOT OTHERWISE FEATURED IN ART

APPROVED VARIATIONS: WHEN JULIUS OR ANOTHER CHARACTER IS OTHERWISE FEATURED PROMINENTLY ON A SURFACE, USE PAUL FRANK INDUSTRIES LOGOTYPE ONLY.

EXAMPLE

STANDARD POPCORN STRIPE

PAUL FRANK INDUSTRIES STYLE GUIDE: LOGOS

BERRY FULL COLOR VERSION FOR LIMITED USE, SIMILAR ALTERNATES WITHIN PFI PALETTE ACCEPTABLE IF APPROVED BY PAUL FRANK INDUSTRIES ART DEPT. B1

APPROVED VARIATIONS: BRANDING SHOULD FEATURE JULIUS WITH THE PAUL FRANK INDUSTRIES LOGOTYPE IN APPLICATIONS WHERE JULIUS IS NOT OTHERWISE FEATURED IN ART

APPROVED VARIATIONS: WHEN JULIUS OR ANOTHER CHARACTER IS OTHERWISE FEATURED PROMINENTLY ON A SURFACE, USE PAUL FRANK INDUSTRIES LOGOTYPE ONLY

ACCENT WITH BERRY STRIPE

PAUL FRANK INDUSTRIES STYLE GUIDE: LOGOS

FULL COLOR JULIUS WITH WHITE TYPE PREFERRED USE ON RICHLY COLORED OR PATTERNED SURFACES C1

APPROVED VARIATIONS: BRANDING SHOULD FEATURE JULIUS WITH THE PAUL FRANK INDUSTRIES LOGOTYPE IN APPLICATIONS WHERE JULIUS IS NOT OTHERWISE FEATURED IN ART

APPROVED VARIATIONS: WHEN JULIUS OR ANOTHER CHARACTER IS OTHERWISE FEATURED PROMINENTLY ON A SURFACE, USE PAUL FRANK INDUSTRIES LOGOTYPE ONLY

PAUL FRANK INDUSTRIES STYLE GUIDE: LOGOS

FULL COLOR JULIUS WITH BLACK TYPE FOR USE ON LOWER CONTRAST BACKGROUND BELOW 20% VALUE D1

APPROVED VARIATIONS: BRANDING SHOULD FEATURE JULIUS WITH THE PAUL FRANK INDUSTRIES LOGOTYPE IN APPLICATIONS WHERE JULIUS IS NOT OTHERWISE FEATURED IN ART

APPROVED VARIATIONS: WHEN JULIUS OR ANOTHER CHARACTER IS OTHERWISE FEATURED PROMINENTLY ON A SURFACE, USE PAUL FRANK INDUSTRIES LOGOTYPE ONLY

IF NECESSARY, THIS ONE COLOR TREATMENT OF JULIUS MAY BE USED, BUT ONLY IN A ONE-COLOR ENVIRONMENT, OTHERWISE USE A FULL COLOR OPTION.

PAUL FRANK INDUSTRIES STYLE GUIDE: LOGOS

JERSEY FULL COLOR VERSION FOR MEN AND BOYS, OTHER SIMILAR ALTERNATES WITHIN PFI PALETTE ACCEPTABLE IF APPROVED BY PFI ART DEPT. E1

APPROVED VARIATIONS: ON NON-CHARACTER RELATED PAUL FRANK PRODUCTS FOR MEN AND BOYS, NO JULIUS ICON IS NECESSARY. AT LEAST ONE INSTANCE OF PAUL FRANK INDUSTRIES LOGOTYPE SHOULD APPEAR, EXCEPTIONS MUST BE APPROVED BY PFI.

APPROVED VARIATIONS: FOR LIMITED USAGE, SOME LABELS AND SIGNAGE WHERE FULL NAME OF COMPANY IS NOT NECESSARY

ACCENT WITH JERSEY STRIPE

PAUL FRANK INDUSTRIES STYLE GUIDE: LOGOS

INFANT FULL COLOR VERSION FOR SMALL PAUL F1

APPROVED VARIATIONS: BRANDING SHOULD FEATURE JULIUS WITH THE SMALL PAUL LOGOTYPE IN APPLICATIONS WHERE JULIUS IS NOT OTHERWISE FEATURED IN ART

APPROVED VARIATIONS: WHEN JULIUS OR ANOTHER CHARACTER IS OTHERWISE FEATURED PROMINENTLY ON A SURFACE, USE SMALL PAUL LOGOTYPE ONLY

INFANT ONE COLOR VERSION AVAILABLE FOR SMALL PAUL. LIMITED USE, ONE-COLOR ENVIRONMENTS

G1 G2

PAUL FRANK INDUSTRIES STYLE GUIDE: LOGOS

A FEW GENERAL USAGE REMINDERS

NEVER ANGLE THE PAUL FRANK LOGO. LOGO MUST BE DISPLAYED AT 90-DEGREE INCREMENTS.

SPRING 09 SEASONAL DESIGN PACK

NEVER USE ONE COLOR JULIUS FACE IN COMBINATION WITH FULL COLOR TYPE.

KID’S SPORTSWEAR PRINTS GIRLS’ SPORTSWEAR PRINTS

SAFE AREA

NEVER USE MULTI COLORED TYPE ON LOW CONTRAST MULTIDOT JULIUS BACKGROUND OR OVER A PATTERNED SURFACE

HEART JULIUS JULIUS OBSERVE SAFE AREA OF APPROX ONE UPPCASE P HEART FROM THE LOGO ON ALL SIDES, USE JULIUS FOR BOTTOM MEASUREMENT, THE WORD INDUSTRIES CARRIES LOW WEIGHT

PAUL FRANK INDUSTRIES STYLE GUIDE: LOGOS

NEVER SCREEN ARTWORK TO A PERCENTAGE AND PLACE TEXT OF ANY KIND OVER ART IN A “WATERMARK” STYLE APPLICATION. ABSOLUTELY NEVER PLACE THE FULL COLOR PAUL FRANK INDUSTRIES LOGO WITH JULIUS ICON OVER THE TOP OF CHARACTER ART.

PAUL FRANK INDUSTRIES STYLE GUIDE: LOGOS

LOGO MUST ALWAYS BE PLACED IN A CLEAN AREA OF ART, FOLLOWING SAFE AREA. MOST BRANDING ALONGSIDE CHARACTER ART SHOULD USE THE ONE COLOR PAUL FRANK INDUSTRIES TYPE TREATMENT WITHOUT JULIUS.

ÂŠ 2009 Paul Frank Industries USA