DILARA ERDOGAN P O R T F O L I O
SELECTED PROJECTS COMPLETED DURING BACHELOR DEGREE
2020
P O RT F O L I O
DİLARA ERDOĞAN
HELLO! I am Dilara, industrial design graduate from METU. I like to do observations, identify problems and develop design-based solutions accordingly. I give importance to conduct researches and I value what I gain after researches. I try to prioritize innovative perspective in my All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted, in any form or by means, electronic, photocopying, recording, or otherwise without the written permission of Dilara Erdoğan 2020
designs. This portfolio is my collection selected from the projects of the last two years of my bachelor's degree.
EDUCATION
ACTIVITIES & HOBBIES
EVENTS
Samsun Anatolian High School 2010 - 2014
METU Aviation Society Paragliding Group 2017 - 2019
B/S/H Design Fair 2019
Middle East Technical University Bachelor's Degree of Industrial Design (3.13/4.00) 2014 - 2020
METU Game & Animation Technologies Society 2D Animation Group, 2020
Industrial Design Graduation Projects Exibition METU 2019
EXPERIENCE B/S/H Graduation Project, Feb - June 2019 UTRLab Intern, July - Aug 2019 ERSA Office Furniture Intern, July - Aug 2017 METU Computer Literacy in Design Intern, 2017 METU Elementary Workshop Practice Intern, 2016 Greenpeace Face to Face Fundrising Laborer, Oct 2014 - Jan 2015
Website Interface Design Workshop UTRLab, UX Minimal, 2019
SKILLS
Global Design Studio METU - Vienna Art School, 2017
Adobe Photoshop Adobe Illustrator
Hack’n Break Innovation Camp
Adobe After Effects
İzmir Institute of Technology, 2016
Adobe XD
REFERENCES
Figma
Prof. Dr. Bahar Şener-Pedgley Senior Studio Instructor at METU bsener@metu.edu.tr
Rhinoceros 5 Keyshot 7
LANGUAGES English
fluent
Persian
elementary in translation
Turkish
native
Evren Akar Director of User Experience at UTRLAB evren.akar@utrlab.com Hasan Emrah Torun Senior Manager at B/S/H/ Turkey Hasan-Emrah.Torun@bshg.com
DİLARA ERDOĞAN
MY RESUME
01. Laundry Cleaner
TA B L E O F C O NT E NT S
AVA
02. Refrigerator
RAPINA
03. City Bus
STERBUS
04. Outdoor Lighting Family
FLECTO
05. TrafямБc Lights
ACRIFOR
AVA 2019
Re-inventing laundry cleaner specialised for the individual life in 2030
in colloboration with
New approach to laundry cleaning in terms of user experience and unique washing method Specialized for personal use with its size, capacity and minimized amount of cleaning options which are selected to make the process more practicle for personal use Adaptable capacity according to the load with changable inner volume provided by bellows, which brings economical use of water. Instant display of sterilisation and remaining time on the screen Futuristic form
Project Statement
Estimations for 2030
At the beginning of the project I and my advisor firm had some nagotiations to agree on the project statement. In the statement offerings of B/S/H/ there was re-inventing laundry machine which we agreed on, in the earlier stage. After that, we have agreed on the fact that if a re-invention process starts at the present, the output will probably be ready for being produced at least in a decade. As a result, in the design process I also became responsible for the future concerns while designing a laundry machine as if it never existed. In addition to that, throughout the research stage I have deduced that in 2030, individual life has the possibility of being extensive, therefore, setting single living people as the target group of the intended product has become inevitable. Thus, the statement of the project has evolved to re-inventing laundry cleaner specialised for the individual life in 2030.
New Laundry Treatments
Resource Scarcy
- innovative graphical communication - increase in people centered design - personalising washing experience
- renewable resources - recycled material use - high performance with low cost - less material use for the same amount of job
Detergent Components
Megatrends
- high performance - fully renewable - biodegradable
- environmental concern - recent technological developments
IoT
Textile
- detection of the type of the dirt & fabric - ratings by users - collecting all these in a database
- scannable tags on fabrics - New fiber structures - High flexibility, water resistance, durability
User Research User I : 29 years female living with her mother - hates hanging & ironing - keeps laundry basket close to the machine - waits to wash untill machine is full
passive in home
forget to clean clothes dirty laundry accumulates
mobility
prefer less advanced, temprorary machines
independency
single living spending most of the time at work
- uses almost half of the all programs
User II : 25 years male living with two students
small houses
studio apartment environmental concerns
- hates collecting dried clothes - concerns about water waste - always uses the shortest program
User III : 46 years female living in a family of four - abstains clothes hanger from meal smell - ‘‘the closer to the bath the better’’ - wishes the machine clean itself
tired
no time for all ceremony
busy
generally use
the same program, find some options unnecessary
simple
practicle
acceleration of technology smart goods
regular entertainment life
Ideation In ideation stage I have queried the definition of laundry cleaning and the method we have been doing it from the beginning. While considering this, I made a brain storm on fulfilling the expectation of the target group. Main expectations of the user were less effort, clarity, hygiene, time saving and aesthetic apperance.
vents for steam output
fixed cylinder
Applying steam to clothes as a mass may cause that the dirt & smell can be mixed inside which prevent a healthy refreshing.
moving cylinder
heat source
fixed hangers (providing clothes with moving and turning)
water reservoir
attached into wardrobe
pour the water
steam nozzles
inside of wardrobe add detergant
water tank placement
The user can collect laundries in the machine. Seperately: white & color
When the cover is closed, the touch screen is activated.
accumulating clothes in the sphere
interface of the product is placed on the top of the product
water tank where the filtration applies to water for re-use Two seperate drums providing user with collecting their clothes at the section whichever they need according to quantity of clothes.
Can there be any ergonomic solutions for the lid position of the machine to eliminate unhealthy posture of the user?
Preliminary Ideas
detergent reservour
Changing the position of the bellows, which forms the capacity of the machine, with sliding lid
Can the angle of the lid be adjusted by the user with the help of rubber bellows?
Re-invention of washing technique with the help of rubber bellows
At this stage, I have worked up on two different concepts, one aimed at making the daily life of the user more practicle by refreshing clothes one by one, and the other aiming to bring a different approach to laundry cleaning with bellows that looses and jams.
Nagotiation with the Advisor Firm My consulting ďŹ rm and I had regular meetings throughout the process. In our meeting at preliminary stage, B/S/H/ stated that they considered the concept of re-invention as an unused cleaning method. Therefore, while ďŹ nalizing the project, it would be a healthier decision to turn to the concept with bellows mechanism. The next challenge was how this re-invention would serve the users in the future and the nature that will be in need of protection.
Finalisation At this stage I have focused on what kind of conveniences the bellow mechanism can provide as the re-invention step of the project. I have clariďŹ ed how the user will approach to the product, how to communicate with the machine and of course how to use it, from accumulation of clothes to the operation of the machine. In addition to the user experience, I have also tried to bring optimum solutions to the mechanism of the product, where the detergent will be added, the motion details of the cleaning stages (prewash, rinse, spin, etc.) and the capacity of the tank.
Project Blog for more
Modelling After arrival of sintered 3d pieces which my advisor ďŹ rm produced and shipped to me, in order to complete the model, all I had to do was painting them, gathering pieces together and making the model of the bellows. Firstly, I applied paste on the surfaces of pieces and rubbed them with emery to obtain smooth pieces which are ready to be painted. In order to make the paint more permanent, during the painting process ďŹ rst I applied a paint primer to the parts. Then I applied two coats of spray paint. Finally, I applied two layers of polish to the paint in order to get a shiny ďŹ nish. After the painting process was over, my pieces were ready to be glued. For the bellows model I used a piece of flexible fabric and laser-cut rings which are in the required sizes.
Interface & Mechanism
Possible time options according to load
SimpliďŹ ed interface focusing on time efďŹ ciency
Unlocked lid for 10 seconds while paused
Opportunity of pausing the process in pre-wash to add forgotton pieces
Touch to tick in order to unlock the lid
Instant indicators for remaining time down and sterilizing since pre-wash
Pre-wash
Wash
Rinse
Squeeze (Spin)
Detection of amount of dirt
Agitation
Loose bellows
Squeeze for water elimination
Scenario
Interface screen on the lid surface which is getting activated when it is closed
Special form for providing user with accumulating laundries in the machine
Rised bellows during take out
RAPINA
Refrigerator design eases storage process in large volume families by offering two seperate openings to fullfill both practical placing and accessibility needs
2019
Pair : Aybüke Ülger Ercan in colloboration with
Designed with the lights of practical storage and accessibility concepts. Two seperate doors customized for various frequency use Decreased depth of main shelfs while the depth of door shelfs are increased in order to provide high accessibility during placement of stuffs. Easy access compartment at the right edge can also be used as display stand.
User Research & Field Observation During user research, I conducted a 15 questions interview with users currently using the fridges having the brand of our collaborating company. In additon, I have made an individual observation and self-reflections in order to pick out negative and positive attitudes of the user toward his/her fridge experience.
Literature Search I have conducted a literature search on refrigerators both as a product and a way of lifestyle expression from users’ point of view. Thanks to this search I gained knowledge about how a refrigerator work, what are the expectations of user from it.
RELIABLE STORAGE
AN ORGANIZER Compartments for specific use
Effective lighting method
Healthy cooling
energy efficiency
adjustable heating
extra fresh compartments for meats, fishes, cheese, etc.
vegetables, fruids, etc.
accessories for eggs, bottles, medications,
smart tracking system
COMPETITIVE IN THE MARKET
Lots of plastic bag overlapping each other User uses the fridge generally for long term storage. User brings many foods from his/ her hometown and stock them as masses.
User keeps the medications and seasonings in door racks. ‘‘There is lack of limiting the amount of door opening. The door hits around inevitably.’’
Jars are placed in fruid & vegetable drawers to prevent them from getting users’ way. One of the shelves is removed to create extra space
AN IMPORTANT ACCESSORY IN THE KITCHEN Innovative
mechanism
material use
A suitable exterior to the kitchens’ character
Able to keep up with the intensive use of the kitchen satisfying use
quality experience
accessibility of products inside
durable
flexibility changeability movability providing alternative uses mobility adjustability
alternative cooling technologies easy to repair
well isolation from outside temperature less energy use
Conceptualisation Initial ideas were collected and gathered coherently under the roof of ‘easy storage’ and ‘accesibility’ concepts. The idea of dividing compartments according to their usage frequencies is originated from seperated freezers idea which is included in early version ‘‘ease your storage’’ concept. The idea of set a specialized easy access area on the edge of fridge is, on the other hand, based on the jar drawer idea which is involved in the concept of ‘‘reach deeper’’.
‘‘Ease your storage’’
‘‘Reach deeper’’
- Seperated freezer compartments according to duration of storage
- Decreased depth of upper shelf to ease the access
- Light indicators on shelves for placing products in a balanced position
- Removable compartments for jars to be placed
Finalisation Initial ideas were collected and gathered together coherently under the roof of ‘easy storage’ and ‘accesibility’ concepts. The idea of dividing compartments according to their usage frequencies is originated from seperated freezers idea which is included in early version easy storage concept. The idea of set a specialized easy access area on the edge of fridge is, on the other hand, based on the jar drawer idea.
Scenario
Optimized depth of fridge & door parts
Double placing capacity in door racks
Easy access door for high frequency use and display
Easy access compartment for daily freezer use
Seperated compartment for short term storage
Free turning handle no wrist bending
STERBUS
Futuristic city bus design aims to reduce everyday stress of people and encourage them producing to keep up with their daily schedules
2018 - 2019
Group Members : İrem Yörükoğlu Selin Heybeli Görkem Kuvvet Yaprak Demirci in colloboration with
Inspired by glowing jelly ďŹ shes to bring aesthetic of nature to daily rush The opportunity for passengers to use their time productively Solar energy use for interior lighting with the panels on the bus
Field Research In the earlier stage, we have made short bus tours and documented the observation ďŹ ndings in order to analyze the relationship between the user and the product and to experience the product as a user. As a result of this observation, we made some inferences about the product-user relationship, the communication between the users in the city buses as a social environment, and the user-driver relations required for the system to work properly.
Future Scenario More stressfull people Busy schedule Time is of the essence
Integration of smart technologies and IOT to daily life Dependence to technology
Pollution at highest level Search for renewable energy More conscios people
Autonomous vehicles Electric buses Buses with hybrid engine Recyclable tires
Ideation
Inspiration For exterior design we thought that taking inspiration from glowing jellyďŹ shes is a good idea to emphasize that there are a lot to learn from nature in terms of consuming less energy in motion, since jelly ďŹ shes are beautiful undersea creatures collecting the energy from sunlight and glowing in the dark. During the ideation phase, we created a pool of ideas within the framework of some concepts then we have shaped our ideas around the concepts of productivity and eco-friendly, which can meet the potential needs of the future. Throughout the ideation, we were aware of the importance of creating a personal space and a relaxing environment.
Modelling We made two models to make the interior and exterior features of the product understandable. For exterior model, we used 6-millimeter styrofoam pieces which are formed by CNC milling machine. For the interior, we used 3D printer for the model of parametric handles, and for all the remaining accessories, we used a 1 mm model cardboard.
Mobile Application We have foreseen that mobile application supported services that are already integrated into our lives will reach a much more vital dimension in the future. Therefore, we supported the act of evaluating the time spent on the bus productively, which is our main goal, with the mobile application.
AR Experience Screen with AR supported technology at the back of the bus provides must-to-know informations about places that bus goes through, which is beneďŹ cial especially for ďŹ rst time users.
Interior Design Working area is provided at the glass side thanks to the protrusion on the wall. This protrusion is shaped as a leaning unit in the area reserved for standing. In order to provide personal space, the seats on the corridor side were turned inside at 40° angles. The area between them was deďŹ ned as the wireless charging surface.
FLECTO 2018
Lighting product family consistent with characteristics of METU campus
in colloboration with
Lighting unit inspired by harmony of differences. Two oppositely directed rectangular pieces which give visual references to each other with their lights
Field Observation “Natural”
“Trees”
“Modern”
“Vintage”
“Home” METU Campus has a structure that can be accomodated in different and even opposite characteristics. For example, it can be both modern and traditional at the same time. This makes a great contribution to the campus’ unique texture. One word definition of METU Campus according to its dwellers;
“Free”
During field search & observation, I had a little trip around the campus and had a chance to observe existing problems in lighting elements of METU. As generally known, the way of lighting of an area has a direct impact on the moods of the dwellers of related area. Therefore, problems in maintenance, durability, assembly of lighting systems affect people’s standards of living in a negative way, directly or indirectly.
Ideation Products were supposed to illuminate the environments where people generally use; but also should not forget about the nature completely. I generally prefered to work on form evaluation of bollard then deriving forms of pillar-mounted and pole top from the form of bollard. Because in terms of size it was easier to work on and also it was like a middle element between other two.
Finalisation Multi-directional illumination by two seperate pieces which are lighting opposite directions. Form study to emphasize the harmony between naturality and modernity Piece at the back is designed to ďŹ x to the ground and smaller one is attached to it. Side parts are also used for illuminating. In order to achieve a visual harmony with the angle of lights, both pieaces are decided to have angular form.
ACRIFOR
Acrylic trafďŹ c light, which aims to bring an aesthetic solution to the visual and light pollution in crowded cities
2020
second prize in
It is designed by depending on the beneďŹ t of acrylic material's transparency and light reflecting property applied on the treated surface. It is aimed to increase the visibility of trafďŹ c lights thanks to the LED lighting along the edge of the acrylic to be reflected on the surface. Color ranking has been kept in the standard ranking so that it can also be distinctive for color blind individuals.
Project Statement For the competition, participants were expected to design a product or experience which has the potential to contribute to a more sustainable future, in accordance with the principles of the "Circular Economy" by using acrylic material.
Sustainability In this design, idea developed based on the potential of the processed acrylic surface to reflect the light strongly, the standard circular structure of the traffic lights is supported with vertical stripes reflecting the colored light in the rest of the product and aimed to increase the visibility of the traffic lights. In this solution, which can be obtained with standard lighting methods, the use of acrylic was preferred to save energy and to minimize light pollution in the cities.
Acrylic Material Features Acrylic is widely used in commercial environments and households, and is also suitable for indoor and outdoor use. The material is used in numerous fields such as advertisement, signage, point of sale, lighting, home decoration, fashion, accessories.
As a water resistant material, acrylic is used in spa, bathtub, sink, shower tray and windows.
As a negative feature, acrylic is a flammable material.
Acrylic sheet which is suitable for outdoor use, can maintain its color for at least 25 years despite the sunlight.
Acrylic plates can be recycled to its raw material Methyl Methacrylata Monomer.
THANK YOU!
+905433115519 dilaraerdogan.9@gmail.com linkedin.com/in/dilaraerdogann/