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The Purpose beyond profit, 2nd Edition
Dilmah tea was established by its Founder, Merrill J. Fernando, with the philosophy that business must also be a matter of human service. That foundation is expressed in the uncompromising commitment that the brand maintains to taste, natural goodness and ethical purpose. Emphasised by a commitment to integrity and family values, the purpose of Dilmah is fulfilled in the work of the MJF Charitable Foundation and Dilmah Conservation.