Registration of JioPhone 2, which will have YouTube, Facebook, starts today
Registration of JioPhone 2, which will have YouTube, Facebook, starts today on Business Standard. JioPhone 2 will be available only through online bookings on the company website for the time being
Latest News Jio is getting closer to building a closed-loop ecosystem, with multiple device, OS and data offerings with the launch of both Jio GigaFiber registration as well as the introduction of popular apps on the Jio Phone OS on Wednesday. The upgraded version of Jio’s feature phone will start registrations on Thursday. Starting Wednesday, Reliance Jio is introducing common Android apps such as Google Maps, YouTube and Facebook on JioPhone, the telco’s proprietary device OS. Currently, JioPhone users depend largely on internal apps for content consumption. Further, starting midnight on August 16, the upgrade to the feature phone JioPhone 2 Registration will also be available for purchase through their website. The company also started registrations for its Jio GigaFiber fiber to the home (FTTH) service on Wednesday. However details of tariff plans are not available yet. JioPhone 2 is meant to give the feel of a high-end phone with QWERTY keyboard as well as a larger screen, both of which are aimed primarily towards driving data consumption on the Jio ecosystem.
Analysts see this as a move to attract more the digitally-savvy and aspirational segment within the lower budget bracket, while also helping to push more content consumption and advertisement revenues similar to ecosystems of Google and Apple. JioPhone 2 will be available only through online bookings on the company website for the time being. “At 215 million (Jio) subscribers, the incremental smartphone market share gains will be challenging for Jio. To keep the subscriber momentum, Jio needs to expand its offering to address the feature phone market. This plan is clearly aimed to accelerate the market share gains in the feature phone segment,� said a recent IDFC report. While releasing its quarterly results, the company said less than 10 per cent of the total Jio user base continues to be on the cheapest Rs 49 plan, with most users choosing to upgrade to higher plans as data consumption increases across the ecosystem. Jio currently has the highest average revenue per user (ARPU) in the market at Rs 134.5, much higher than that of rivals Airtel (Rs 105) and Vodafone (Rs 102).
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