Visual Merchandiser and Graphic Designer Portfolio

PORTFOLIO

Dinda Caesar Afreeandhanie

Visual Merchandiser & Graphic Designer

DINDA CAESAR AFREEANDHANIE

Visual Merchandiser & Graphic Designer

I’m Dinda Caesar, a productive, dedicated, and creative person. I have a friendly and open personality, good communication skills, enjoy challenge and acquisition of new skills. I can work in team and independently

EDUCATION EXPERIENCE

2017 Textile Design

Faculty of Fine Arts and Design

Sebelas Maret University, Surakarta Bachelor of Art

CONTACT

dindacaesar@gmail.com

Cipinang Asem RT 003/02 No. 20, Kebon Pala, Makasar, Jakarta Timur, 13650 +62 83151273223

Bahasa Indonesia, English PERSONAL

April 27th, 1995

SKILLS

Surface pattern design

Social media content design

Basic motion video design

Packaging design

Merchandising & display

Corporate visual standards

In-store event promotion

SOFTWARE

Photoshop, Illustrator, Lightroom, & SketchUp

CONNECT

instagram.com/dindacaesar twitter.com/dindacaesar

linkedin.com/dinda-caesar0a84a3109

I create bispoken rugs that requested by client I am responsible starting from designing (including choosing the right colors and materials), controlling during the project production process, up to the finishing stage. The generated rugs have a minimum similarity level of 85% to the artwork that has been approved by the client. 06.2022 - Now Pattern Designer

10.2021 - 04.2022

Hesitada Group

10.2020- 10.2021 04.2019- 09.2019

Creative Designer

PT. Sabang Sampai Merauke (Asana Batik)

Work for Studio Anomali. Accomplish the brand identity. Design ‘batik’ printed pattern with a ‘twist’ that fits into youngsters’ taste. Making order for printing proof and sample.

Creative Designer

PT. Enorme Jaya Infinit

Design printing and embroidery pattern for baby clothes and stuff with the graphic software. Create catalogue and updating it after new product launched. Cooperate with Marketing, managing Social Media Content, including promotion and interesting parenting information, deliver with image and basic motion videos. I also create packaging for the products.

09.2019- 09.2020

Visual Merchandising Staff

PT. Mitra Adiperkasa

Manage visual displays for department store to drive exposure and increase revenue. Research the monthly sales and do rotating display. Collect and review all the report from Outstation VM Staff. Create POP display for promotion. Monitor and manage VM properties and assets. Arrange online catalogue to increase online sales.

- 04.2019

Graphic & Surface Pattern Designer

Rama Dauhan Design Studio & Mangia Jakarta

For Rama Dauhan Design Studio, I create printing and embroidery pattern, arrange lookbook and design moodboard. Create social media content and printed promotion like flyer and poster. For Mangia Jakarta, I create menu, flyer, packaging and create content for social media. Decorate the restaurant for festive season and several event.

CERTIFICATION

09.2018

Power of Visual Merchandising Workshop by ESMOD Jakarta

My career as Visual Merchandiser

I worked at PT. Mitra Adiperkasa as Visual Merchandising Staff for Anello and Pandora. This was the first time that I learned about retail industry. I have learned a lot about in-store and window displays, decorative, administrative and management. I also got a lot of experiences about how to arrange display based on guidelines and how to create display refer to sales reports to attract customers purchasing the products that we sell.

Anello Concept Store Opening

Planogram Anello Store Opening

This was several planogram of Anello Store Opening at Pondok Indah Mall. Planogram was made to show how and where the products will be placed. The work got easier with this planogram.

Anello Lotte Shopping Avenue

This was my rotation display report of Anello Lotte Shopping Avenue. The display based on previous sales report. I analyzed which products that best sellers and which one that slow moving, then I desided which products to get highlight on display.

Pandora

This was Pandora’s displays for celebrating of 20 years of the iconic Pandora jewellery, ‘Something about you for 20 years’. The display dominated with pink color, gold, terrazzo pattern, grey color & fuchsia with glitter coated. Pandora always uses unique properties & professional lighting which draw customers’ eye leading to company’s sales.

Hikmat Fashion

Hikmat has 6 showrooms and 25 stores in Dept. Stores. These are some photos of our display in Showrooms and Dept. Stores.

Focus on styling and manage visual display, my responsibilities are making weekly guidelines, cordinate with Sales Assistant to arrange the display according the guidelines. Doing store visit, checking the displays standards.

Decorating / Styling

Christmas Dinner Decoration

This project was about to decor Mangia restaurant for Christmas dinner event . The theme was tropical Chrismas, so it was fulfilled by tropical flowers and leaves. We also combine with little bit rustic theme, so we used cinnamons for the name tags, dried pine cones, wooden boards, and natural jute burlaps. We planned every details to make it pretty and to improve our client’s satisfaction.

Surface Pattern Design

Printed pattern design for Rama Dauhan’s collection named ‘MIRTH’. The collection was presented at Jakarta Fashion Week 2019. Mirth is actually means ‘Joyful’ that showed by natural motifs like leaves, stone (terazzo) and illustration of swimmers.

This was Rama Dauhan’s collection named ‘INTUISI’. It was shown at Plaza Indonesia Fashion Week 2019. I contributed in making motifs that applicated for beautiful embroidery & embellishment of the dresses. The collection is about to describe woman ‘face’, the weakness & strenght. The looks inspired by beautiful landscape of Rajasthan, Jaipur, India.

It was one of Rama Dauhan’s masterpiece. The collection named ‘MAITREYA’. It was shown at Plaza Indonesia Men’s Fashion Week 2018. The show was about Rama Dauhan collaborating with LEVI’S, so it dominated with denims. The collection inspired by Indonesian Famous Street Food. The clothes decorated with hand printed, embossed, and handdrawen ornament.

This was one of my freelance project making scarf design. The concept was gardenia floral. It consisted of handmade watercolor and monogram pattern. The composition was made random but still look harmonize. The color that chosen was grey with dusty pink in accent that gave calm look.

It was one of my work for brand Twin Tiger Baby. This was their first Pyjamas collections. Koala was chosen as the main character of the motifs, it’s simply because koala brought unisex gender, so the clothes could be wore for boys or girls. Besides that, Koala has characteristic cute, chubby and friendly look. The colors that chosen were pastels that brought calm and comfy looks.

This project is one of my freelance project, involved me helping Rama Dauhan in designing scarves for the uniforms of the Indonesian airlines, Pelita Air. The client already has the assets and guidelines. My task is to design based on these guidelines. I made several designs as options and this design was approved to be applied as their uniform

Proof print result for mass printing

Rugs Design & Production

The Opera by Roland

Adam

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TCOI 2022

The concept design of this Master Bedroom is part of Classic style residence at The Colours of Indonesia CHAPTER FIVE that adopts French chateau style. The legendary Classic style is being reinterpreted into di erent design features in the room and paired with Modern furnishings to display an attractive contradiction of style.

I contributed in designing the patterns by the concept that already delivered, including selecting materials, colors, and techniques used.

Archipelago. The design vied from the top

ARCHIPELAGO - ARCH ID 2023

This project is about collaboration between Moire, Arti Design and Byo Living. In this collaboration, we challenge the limit where carpet applied on a contoured surface and stand rmly as an art form. Something that is seen and able to tell meaning. In the end, everything was successfully conveyed through a tireless teamwork and lot of insight and

In this project, my contribution involves designing the patterns, including selecting materials, colors, and techniques used. The design utilizes by three di erent materials: viscose, acrylic, and bamboo. Meanwhile, the topographic structure is fully appreciation. designed by the Arti Design team.

MOIRE 'Archipelago' featured in the amazing collaboration of 'Cactaceae' by BK Studio.design x sani harto. Inspired by Cactus, a plant that can survive in the harshest and most extreme environments, 'Cactaceae' celebrates how we can respond to dicult times and become something precious. The organic nature of the plant itself serves as an expression of celebration and creates a scenographic spectacle. Therefore, in this exhibition we can observe this festive spirit starting from the shapes, colors, textures, all the nishes.

Celebrating National Mother's Day with the latest work by MOIRE. In collaboration with Ibu Arsitek, we create "Pojok Rehat" that is not only unique but also meaningful. Inspired by the knot lounge, the concept raises a metaphor related to quality moments between a mother and her child. Braiding itself has been symbolized as a creative expression that demonstrates tenderness, attention to detail, and a sense of security and comfort.

SPIRAL SYNERGY - ARCH ID 2024

The design concept explores what lies behind the meaning of synergy and tolerance. In partnership with K-Thengono Design Studio and Byo Living, Moire presents a 17 m x 3 m area of rug, adorning a ribbon-like sculptural structure, seamlessly integrating a bookstore and a cozy cafe within. The design is not only made for an aesthetically pleasing visual, yet also providing a seating and shelving area for visitors to enjoy and relax, provid ing a space to coexist harmoniously.

Graphic Design

Stickers Design

This was one of my works for Studio Anomali. The concept was so unique, inspired by oldies suitcase that full of stickers. Several stickers were designed resembling Indonesian old stamp. There was also designed to deliver our ‘message’ like its a local brand, made in Indonesia, celebrating people, ect.

Finalize Packaging Box

Sticker Design

Main Ideas

Christmas Hampers Design

The project was about designed the packaging of Mangia Christmas Hampers, consist of greeting card and stickers for the box.

Mangia Menu Design

Social Media Content Design

Here’s some of my works for Twin Tiger Baby, planned their content for social media and also made the visualization. Focusing on product details, reviews, and sometimes posted engangement like fun facts about parenting to increase audience interactions.

Social Media Content Design

This was a design for Rama Dauhan Design Studio who need a company profile. It has a modern and minimalist style, It only consisted of photos and messages, I didn’t give any color to make it looks clean. I used several different font type and font size to make it easier to know the message and purpose of the company.

Thank You!