IN & AROUND SILICON VALLEY
| 2020-2021
THE AREA’S LEADING ANNUAL VISITOR GUIDE
MEDIA KIT
15,000 HOTEL ROOMS Explore is displayed year-round in over 15,000 hotel rooms at more than 75 key hotels throughout Silicon Valley and the San Francisco Peninsula, as well as on the coast from Santa Cruz to Half Moon Bay.
2019–2020
SILICON VALLEY | SAN FRANCISCO PENINSULA | SANTA CRUZ COUNTY | HALF MOON BAY
A Complete Area Guide
REACHES 2.25 MILLION VISITORS Based on average hotel occupancy rates, length of stay, and number of guests per room, Explore reaches over 2.25 million affluent visitors annually in the relaxed privacy of their hotel rooms, while they decide where to dine, shop, and spend their time. Visitors are big spenders who eat virtually all their meals in restaurants and rank shopping as their #1 leisure activity; they rely on Explore as a source of information. THINGS TO DO
Attractions, Happenings, Outdoor Fun & More
BEST BITES
Top Restaurant Picks for All Tastes
$5 BILLION IN VISITOR SPENDING
SIPPING SPOTS Breweries, Wineries & After Hours
DINESHOPPLAY.COM
HOTEL COPY | PLEASE DO NOT REMOVE
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Published since 1997, Explore is the leading visitor guide to Silicon Valley and the San Francisco Peninsula. Explore is featured to guests year-round in the rooms of key hotels from the Greater San Jose area through the Mid-Peninsula (up to San Francisco Airport area), as well as on the coast from Santa Cruz through Half Moon Bay. Explore’s comprehensive information, high quality, durable cover, and attractive layouts make it stand out from other publications. Editorial content covers everything from food and drink to shopping, attractions, museums, and outdoor activities, and includes feature articles and coverage of nearby destinations. A digital version of Explore is also available online.
The visitor market is simply too big to ignore. Surveys for the State of California show that visitors to Santa Clara and San Mateo Counties spend over $2.6 billion a year on dining, $1.2 billion on shopping, and $1.25 billion more on entertainment, arts, and recreation.
LOCAL READERSHIP Explore reaches local residents too, though circulation at upscale apartment and other residential complexes, spas and fitness clubs, local businesses, relocation companies, chambers of commerce, and more.
COST-EFFECTIVENESS Explore provides maximum value for your advertising dollars. targeting a large, demographically ideal audience of potential new customers at highly cost-effective rates.
ADDED VALUE All ads include a 75-word editorial description under their business category; ads 3/8ths of a page or larger further include a complimentary photo with the listing. Advertisers also get a year-long listing online at exploresiliconvalley.com.
ONLINE Our website, www.exploresiliconvalley.com, provides complete information on what’s here and happening—with an up-to-date calendar of events, as well as a link to our online digital edition.
Explore reaches a captive audience of visitors looking for information on where to go and what to do. Beautifully presented, well organized, and highly informative, Explore provides an appealing way to promote your business with unparalleled effectiveness.
HOTEL DISTRIBUTION SILICON VALLEY Best Western Inn, Los Gatos Biltmore Hotel & Suites, Santa Clara Bristol Hotel, Campbell Campbell Inn Courtyard Inn by Marriott Campbell Courtyard by Marriott, San Jose (concierge desk) Corporate Inn, Sunnyvale Crowne Plaza Silicon Valley Cupertino Hotel, Cupertino Doubletree by Hilton, Campbell Doubletree by Hilton, San Jose Embassy Suites, Santa Clara The Fairmont San Jose Four Points by Sheraton, Downtown San Jose Garden Inn, Los Gatos Grand Hotel, Sunnyvale Hilton Garden Inn, Cupertino Hilton San Jose Hilton Santa Clara Holiday Inn, San Jose Airport Hotel Los Gatos Hotel Valencia, San Jose Juniper Hotel, Cupertino Los Gatos Lodge, Los Gatos Plaza Suites, Santa Clara Residents Inn by Marriott, San Jose San Jose Marriott, San Jose Saratoga Oaks Lodge, Saratoga Sheraton Hotel, Sunnyvale Sheraton San Jose SpringHill Suites, San Jose The Toll House, Los Gatos Westin, San Jose Wild Palms, Sunnyvale
SANTA CRUZ AREA Babbling Brook Inn Best Western Seacliff Inn Capitola Hotel Dream Inn Inn at Depot Hill Inn at Pasatiempo Hilton Santa Cruz, Scott's Valley Rio Vista Seascape Resort
SAN FRANCISCO PENINSULA The Clement Hotel, Palo Alto Courtyard by Marriott Palo Alto Los Altos Courtyard by Marriott San Mateo Foster City Crowne Plaza Cabaña Hotel, Palo Alto Crowne Plaza SFO, Burlingame Crowne Plaza, San Mateo Dinah’s Garden Hotel, Palo Alto Doubletree by Hilton, Burlingame Embassy Suites SFO, Burlingame Garden Court Hotel, Palo Alto Grand Hyatt at SFO Hilton Garden Inn, San Mateo Hilton San Francisco Airport Bayfront, Burlingame Hotel Avante, Mountain View Hotel Keen, Palo Alto Hotel Strata, Mountain View Hyatt House, Belmont/Redwood Shores Hyatt Regency SFO, Burlingame Menlo Park Inn Pullman Hotel, Redwood Shores Residence Inn by Marriott, San Mateo Rosewood Hotel, Menlo Park (concierge desk) San Francisco Airport Marriott, Burlingame San Mateo Marriott, San Mateo Sheraton Palo Alto Stanford Park Hotel, Menlo Park Stanford Terrace Inn, Palo Alto Westin, Palo Alto
“Visitors are big spenders who eat virtually all their meals in restaurants and rank shopping as their #1 activity.”
& MORE RESIDENTIAL COMPLEXES The 88, San Jose Centerra, San Jose Eaves Avalon, San Jose Three Sixty Residences, San Jose Madera Apartments, Mountain View The Marc, Palo Alto Marston by Windsow, Redwood City Radius, Redwood City Township Luxury Apts, Redwood City Indigo Apartments, Redwood City 888, San Mateo The Russell, San Mateo
HALF MOON BAY
PLUS...
Beach House Inn & Conference Center Best Western Plus, Half Moon Bay Costanoa Lodge & Resort Cypress Inn Half Moon Bay Inn Half Moon Bay Lodge Inn at Maverick’s Mill Rose Inn Nantucket Whale Inn Oceanfront Lodge Oceano Hotel San Benito House Seal Cove Inn
Bay Club Courtside Los Gatos Bay Club Redwood Shores Bay Club Santa Clara California Welcome Center, San Mateo Capital Club, San Jose Chambers of Commerce San Jose City Hall San Jose Convention Center San Jose ConVis Bureau San Jose Jet Center SAP Center Exe cutive Office Stanford Shopping Concierge
THE ABOVE LIST REPRESENTS 2019-2020 DISTRIBUTION AND MAY BE SUBJECT TO CHANGE.
EXPLORE SILICON VALLEY | THE PENINSULA | SANTA CRUZ COUNTY | HALF MOON BAY 2020 EDITION
AD SPECIFICATIONS Width
Height
Full page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7.125’ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9.875” Full page–bleed. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8.625” . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11.125” Full page–live area. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7.875” . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10.375” 3/4 Page. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5.375” . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9.875” 1/2 Page–horizontal. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7.125” . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4.75” 1/2 Page–vertical. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3.5” . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9.875” 3/8 Page*. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5.375” . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4.75” 1/4 Page (horizontal only). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3.5” . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4.75” 1/8 Page–horizontal. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3.5” . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2.25” 1/8 Page–vertical* . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.625” . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4.75”
Trim Size: 8.375” x 10.875” Live Space: 7.875” x 10.375”
Full Page (no bleed) 7.125” x 9.875”
*3/8 and 1/8 ad sizes are offered in Listing Sections only.
Printing: Binding: Line screen:
Web offset; four-color process. Perfect bound. 150
1/8 Page (H) 3.5” x 2.25”
1/2 Page (V) 3.5” x 9.875”
1/4 Page (V) 3.5” x 4.75”
DIGITAL SPECIFICATIONS File Formats: Please submit ad files in PDF format, with PDF/X-1a as the preferred output style. Ads should be built to the exact sizes, with a border or background that meets the specifications above. Maximum ink density is 300%. All fonts should be embedded. For full page bleeds, no type should appear within .25” of the trim. Color/Photo Files: All supporting images should be sized no greater than 100% at 300dpi in CMYK color mode and should be saved as tiff or eps files before being placed in the ad. All colors used must be set for CMYK process separation (i.e. no spot colors; any pantones must be converted to CMYK with separations). For large, solid black areas, use 60C-40M-40Y-100K.
1/8 Page (V) 1.625” x 4.75”
3/8 Page (H) 5.375” x 4.75”
1/2 Page (H) 7.125” x 4.75”
File Submission: Files may be emailed to rita@explorepublishing.com (if under 25mb), or uploaded to our ftp site. Please contact us if you require information for uploading. Ad Positioning is at the sole discretion of the publisher unless agreed to previously in writing. AD MATERIALS DUE: MARCH 10, 2020 | PUBLICATION DATE: APRIL 2020
3/4 Page (V) 5.375” x 9.875”
QUESTIONS? Please email rita@explorepublishing.com or call 650-366-6099. 617 VETERANS BLVD, SUITE 213, REDWOOD CITY, CA 94063 • 650.366.6099 • DINESHOPPLAY.COM
Bleed: 11.125”
Ad Size
FULL PAGE BLEED 8.625” x 11.125”
Trim Size: 10.875” Live Space: 10.375”
PUBLICATION TRIM SIZE: 8.375” x 10.875”
Bleed: 8.625” Trim Size: 8.375” Live Space: 7.875”