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CM Logo
CM TRUCK BED LOGO
THE NEW CM TRUCK BED LOGO
The CM Truck Beds logo puts our initials front and center, making the brand name easily recognizable. The strong typography suggests bold confidence, which transfers over to our customers’ certainty that CM’s truck beds are superior to everything else in the market. The italicized forward lean of the text signifies CM’s innovative and forward thinking within the industry.
CM TRUCK BEDS BRAND GUIDE 15
CM TRUCK BEDS LOGO USAGE
The preferred standard logo should always be the first option when selecting a variation for printing, web and signage applications. Where applicable, however, the negative or one-color treatments may be used.
Standard Logo Standard Logo Reversed
One Color PMS 7546 One Color Black One Color Black / 60k Tag One Color Reverse
One Color Logo Treatments
Brand Tag Line
The tag line helps convey the core value of choosing CM. It should be used in print materials, on banners and in online communications, preferably adjacent to the logo. The tag line refers to CM Truck Beds products, but also to our customers, who are hardworking and industrious. The tag line also works well as a sign-off on the back of print materials. (see samples pg 19-21)
WORK READY
Refrigerator Deluxe
WORK READY
Skewed at 20° Match angle as CM in the logo
WORK READY
Refrigerator Deluxe Bold
WORK READY
Skewed at 20° Match angle as CM in the logo
WORK READY
Refrigerator Deluxe Heavy
WORK READY
Skewed at 20° Match angle as CM in the logo
SPACING AND SIZE
The logo must have an adequate clear zone or space surrounding it. Please allow enough room around the logo when placing it on any materials.
Please allow plenty of space around the logo. A good measure is using the T in Truck to make sure the space is consistent.
WHAT NOT TO DO
Do not use the legacy logo with interior lines Do not use in multiple non-brand colors Do not use non-brand colors Do not add treatments to the logo, e.g. embossing.
Do not move the Truck Beds around Do not distort the logo in anyway
