Marketing Presentation
Frontier Realty REALTORS速 Your Neighbors Recommend
M c M U R R AY - W A S H I N G T O N - F I N L E Y V I L L E - R O S T R A V E R - C H A R L E R O I 724-941-8680 FAX 724-941-8187
724-228-2510 FAX 724-228-2920
724-348-7470 FAX 724-348-8707
724-929-2180 FAX 724-929-6509
724-483-3004 FAX 724-483-3051
My Marketing Plan to Sell Your Home
Frontier Realty REALTORS速 Your Neighbors Recommend
M c M U R R AY - W A S H I N G T O N - F I N L E Y V I L L E - R O S T R A V E R - C H A R L E R O I 724-941-8680 FAX 724-941-8187
724-228-2510 FAX 724-228-2920
724-348-7470 FAX 724-348-8707
724-929-2180 FAX 724-929-6509
724-483-3004 FAX 724-483-3051
H
O
M
E
SELLERS YOU HAVE A CHOICE! Dionne Malush’s Exclusive Power Marketing System
If You Are Considering Selling Your Home Be Sure That You Choose A Realtor® That Offers These Services To Sell Your Home ... If not, call someone that does.
Dionne Malush, Realtor, ASR 320 Rostraver Road Belle Vernon, PA 15012
724-941-8680 x221
dionne@century21.com
West Penn Multi List Gold Post Signage with Directional Signs Harmon Homes (depending on area of home) Almanac/Observer (depending on area of home) Pittsburgh Post-Gazette (depending on area of home) Local Newspapers (depending on area of home) Over 21 websites including: www.realtor.com #1 real estate site www.century21.com #1 company site 84% of Buyers www.c21frontier.com Search for www.realtor.com Homes on the www.craigslist.org www.century21pittsburgh.com Internet First. www.dionnemalush.com www.yahoo.realestate.com Your home can www.homes.com www.post-gazette.com be viewed on www.howardhanna.com many different www.coldwellbanker.com websites, www.prudentialpreferred.com 24 hours per day, www.trulia.com www.postlets.com 7 days a week, Internet/Company and Agent Sites 365 days a year! PreQualify Buyers Realtor Tours Century 21 National Advertising In House Sales with over 120 agents locally Market Analysis Market Updates Saleability Checklist Professionally Designed Brochures/Feature Sheets Email Marketing to Realtors/Buyers in the area of your home Feature Ad in the Westmoreland Homes Guide Just Listed Postcards - Oversized to 100-200 neighbors Computerized Feedback System sent to Agents once shown Property Slideshows on century21.com Agent Specialty Marketing (Newsletters, Postcards) Virtual Tours (Open 24/7) Up to 25 pictures on Realtor.com 18 pictures on West Penn Multi List with over 6800 agents 5 Offices: McMurray, Belle Vernon, Charleroi, Washington & Finleyville
Where Buyers Come From Bought an Open House they saw
1% Bought for Combination of Reasons
3% Bought Advertised Property
3% Referral by Relocation Service
7% Responded to an Open House, but Purchased a Different Home
8% Responded to an Ad, but Purchased a Different Home
18% For Sale SIgn
20% Name/Firm Recognition or Salesperson Contact/West Penn MultiList
40%
Source: National Association of Realtors速
For
SALE
Exceptional 2 Story Family Home Single Family Property Year Built: 2004 4 Total Bedroom(s) 2.5 Total Bath(s) Forced Air Heat Air Conditioning 2 Car Garage 2 Story Entry Level Lot Vaulted Ceilings Hardwood Floors Master Bath with Jacuzzi Private Backyard 2 Story Family Room Gas Fireplace Concrete Driveway Convenient Location
152 Morningstar Drive, Belle Vernon Features Include: A great place to call home. 4 Bedrooms, 2.5 Baths, 2 story entry and living room. Lots of natural light. Large eat-in kitchen, formal dining room, first floor laundry too. Master bedroom with tray ceilings and sitting area leads to large Master Bath w/corner jacuzzi tub. Hardwood floors and neutral paint throughout.
Please call to arrange a private viewing
Dionne Malush, Sales Agent
Additional Information: Full basement framed and ready to finish. Shawnee Pointe is centrally located between Greensburg, Uniontown, Pittsburgh and Washington and is within 15 minutes of 2 local hospitals. Make this one yours!
724-929-2180
www.DionneMalush.com
Outstanding
Ms. Dionne Malush Century 21 Frontier Realty 4121 Washington Road McMurray, PA 15317 Office: 724-941-8680 Cell: 724-554-3514 http://www.forsalebydionne. com dionne@century21.com
Great Buy A late 19th-early 20th century town home in Millvale ... in 2006 has undergone renovations including a 35 year roof, new siding and insulation, a new bathroom, and new electric throughout. Depending on usage of the large 3rd floor, this house is a 2-3 bedroom house, which having two staircases may easily be converted into a duplex.
532 Evergreen Avenue Millvale, PA 15209 2-3 Bedrooms | 1 Newly Updated Bathroom | Finished 30x16 Attic Side Fenced Yard | New Siding & Roof | Very Spacious Hardwood Floors | Close to Downtown Pittsburgh | MLS #658119
For Sale
$44,900
Equal Housing Opportunity
If you have a brokerage relationship with another agency, this is not intended as a solicitation. All information deemed reliable but not guaranteed.
923 Haslage Avenue
• 3 Bedrooms • 1.5 Baths • Low Maintenance Yard • Finished Basement • 22x20 Deck with View • Completely Updated • Fully Applianced Kitchen • 2 Car Carport
ASKING $159,900
LOW TAXES: $2400 PER YEAR
923 Haslage Avenue is a fabulous end unit townhome located in the historic “Deutchtown” section of Pittsburgh. Sitting atop Spring Hill, this “target” neighborhood is listed as one of Pittsburgh’s safest. The property boasts a magnificent direct city view ... five minutes from both stadiums, the cultural district, and all the city has to offer ... but you are across the Allegheny, living in a mature, suburban setting. This 3 bedroom, eighteen year old construction offers more than 2000 square feet of living space.
LOT SIZE: 37X30
http://www.visualtour.com/show.asp?T=1533186&prt=10003
CITY OF PITTSBURGH
SCHOOL DISTRICT
Visit the virtual tour at:
Exclusively Marketed By
Dionne Malush, Realtor
4121 Washington Road McMurray, PA 15317 724-941-8680 x221 fax 724-633-0068 www.c21frontier.com
Great buyer and seller info at www.c21dionne.com
How Century 21 Frontier Realty
Markets Your Home for Sale in the First 35 Days Sunday
Monday
Tuesday
Wednesday
Thursday
Friday
Week 1
Thanks for Listing with Us
Sign Listing Agreement Take Pictures
Call for Yard Sign Lock Box & Enter to MLS
Create Listing Flier, e-mail to MLS Agents
E-mail to C21 Buyer Clients
Submit Newspaper Ads (if nec.)
Add Listing to Agent/Company Website
Week 2
Create Online Brochure Install Yard Sign
Advertise Open House Install Sign Rider
Hold Realtor Tour (if req.)
E-mail to Agents Open House Flier/Postcards
Add Listing to Realtor.com
Fresh on the Market ad
Phone/Email Seller w/Updates
Add Listing to Home Preview Channel 281
Week 3
Hold Open House
Follow Up with Potential Buyers
C21 Frontier Yard Sign 24/7 Advertising
Submit Newspaper Ads (if nec.)
Submit Harmon Homes (if nec.)
Phone/Email Seller w/Updates
Advertise in Pgh Post, Trib or OR
c21frontier.com 24/7 Advertising
Follow Up with Potential Buyers
Realtor.com 24/7 Advertising
Call Agents for Feedback
Ad in Pgh Post, Trib or OR
Phone/Email Seller w/Updates
Review Pricing Strategy
Hold Open House
Follow Up with Potential Buyers
Review Property @ Weekly Sales Meeting
Set Appt. w/Sellers to Review Progress
Submit Harmon Homes (if nec.)
Phone/Email Seller w/Updates
Week 4
Week 5
Saturday
and much more ...
Daily 24/7 Exposure on century21.com, c21frontier.com, realtor.com, West Penn Multi List and For Sale Sign
M c M U R R AY - W A S H I N G T O N - F I N L E Y V I L L E - R O S T R A V E R - C H A R L E R O I
Frontier Realty
724-941-8680 FAX 724-941-8187
REALTORS速 Your Neighbors Recommend
724-228-2510 FAX 724-228-2920
724-348-7470 FAX 724-348-8707
724-929-2180 FAX 724-929-6509
724-483-3004 FAX 724-483-3051
www.century21.com www.c21frontier.com
“Century 21 Frontier is on the forefront of technology.”
E-MAIL MARKETING CAMPAIGNS Another Way that we put your listing in the front of buyers.
We send weekly emails for new listings, open houses, price changes and any exciting news to our e-mail list of Realtors and Buyer Clients.
Frontier Realty REALTORS® Your Neighbors Recommend
Century 21 Frontier has Tremendous Internet Presence YOUR LISTING FEATURED ON THESE WEBSITES
www.Century21.com
Century 21 Corporate Website #1 Real Estate Franchise Website in the World
www.Century21Pittsburgh.com Your Home Listed on Century 21 Pittsburgh’s Site Covering the Pittsburgh Area
www.Realtor.com
#1 Real Estate Website in the World Top 200 of all websites worldwide
www.c21frontier.com
Century 21 Frontier Company Website featuring over 100 agents in the Pittsburgh area
Century 21 Frontier is marketing throughout the World for You! Your home can be viewed on 7 different websites, 24 hours per day, 7 days a week, 365 days a year!
www.HarmonHomes.com
Your Home Listed on this site featured in the Harmon Homes magazine
r u o Y e v a H d e r u t a e F Home these f o l l A n o s e t i s b e W today!
www.homes.com
Homes.com contains a wealth of information to help you learn more about real estate.
www.yahoo.realestate.com
Your home listed on the #1 Search Engine website in the world.
Century 21 Frontier is marketing throughout the World for You! Your home can be viewed on 7 different websites, 24 hours per day, 7 days a week, 365 days a year!
www.pittsburgh.craigslist.org
Your Home Listed on this most popular website that is included in the top 75 sites in the world
www.post-gazette.com Century 21 Frontier partners with the Pittsburgh Post Gazette to have your listings posted 24/7 on post-gazette.com
www.frontdoor.com Century 21 partners with HGTV on its a beta site frontdoor.com to feature all of Century 21 listings 24/7
www.trulia.com Century 21 partners with Trulia to connect you with more serious home searchers online 24/7
When You List with CENTURY 21 Frontier Realty
We Market Your Home to Over 10 Million Potential Buyers Every Day
No other real estate company in Western Pennsylvania can match the strength of our Internet marketing. The combined worldwide audience for all of the websites on which your home will be marketed exceeds 10 million visitors every day. Your buyer could be anywhere. You need a company with connections everywhere.
century21.com
#1 Real Estate Franchise Website in the World*
Trulia.com
REALTOR.com
homes.com
OpenHouse.com
#1 Real Estate Website in the World*
FrontDoor.com
Frontier Realty
Craigslist.org (Pittsburgh) Google Base TM & Yahoo! Real Estate
PLUS ALL WORLDWIDE AND LOCAL COMPETITOR SITES: TM
ClassiďŹ eds
Coldwellbanker.com - Howardhanna.com Prudentialpreferred.com - Remax.com - Era.com
*Statistics taken from Alexa.com, the web information company. Century 21 is a registered trademark licensed to Century 21 Frontier. An Equal Opportunity Company. Equal Housing Opportunity. Owned And Operated By NRT LLC.
The fastest-growing U.S. real estate Web site!* 4.9 million monthly visits – and growing** Trulia Inc. Trulia, Inc (www.trulia.com), (www trulia com) a U.S. residential real estate search engine, has revolutionized online home a U S residential real estate search engine has revolutionized online home search by offering home buyers the best real estate user experience. Consumers can quickly and easily access information on homes and review local real estate guides and agent‐buyer discussions to help them make better decisions in the home‐buying process.
Source: hitwise .com – Real‐Time Competitive Intelligence
Trulia attracts a tech-savvy, affluent audience More than half of Trulia users are over 35 and earn in excess of $100K per household per year.
Trulia is widely recognized across the U.S. Ranked in the Top 10 most popular Web sites for home buyers by USA Today Named “Best of the Web, Real Estate” by BusinessWeek Recognized as a “NextNet 25” tech innovator by Business 2.0
Trulia is associated with top brands to attract more quality visitors Trulia’s SEO campaigns ensure a page rank of 6 within Google search results Trulia real estate search & data is featured in highly popular sections of top online news sites, including CNNMoney.com’s ‘Best Places to Live’ and ‘Best Places to Retire’, as well as U.S. News and World Report’s ‘Best Places to Retire’
Trulia has received multiple real estate features in top U.S. media *comScore Media Metrix **Trulia internal data © 2007‐2008 Trulia, Inc. All Rights Reserved
Advertising With Trulia for the Real Estate Industry Trulia Snapshot:
• • • •
Unique users per month: Visits per month: Visits per month: Homes for sale on site: Property records on site:
3.6 million 4 9 million 4.9 million 2.8 million 58.0 million
• • • •
Page views per month; results page 1: 10.0 million Page views per month; results page 2: 10.0 Page views per month; results page 2: 10 0 million Page views per month; detail page: 7.0 million Average time on site per visit: 12.0 minutes
Why Trulia Works Trulia helps you get more customers Trulia helps you get more customers – regionally & nationally regionally & nationally • 20 million+ visitors sent to partner sites in under 2 years • 50% of searches within major U.S. metros originate out of state Sellers: Just listed property: Plan to list property in next 6 mos.: Buyers: Plan to buy in next 12 mos.: Plan to buy in next 6 mos.: Pre‐qualified for a mortgage:
3 million buyer & seller visits sent monthly to Trulia partners
23% 40% 81% 57% 52%
Trulia consumers are a valuable, affluent real estate audience • Over 35 years old: O 35 ld 62% • Male/Female users: 55%/45% • •
Married/committed relationship: Have children:
75% 38%
• •
Annual Household income over $100K: Annual Household income over $200K:
52% 14%
• •
63% 69%
Current home owner: Not yet working with an agent:
Trulia attracts a targeted group of real estate professionals 18% • Real estate brokers, agents, investors & mortgage brokers on Trulia •
Male/Female users:
53%/47%
•
Likely to return to Trulia in under 1 mo:
95%
The Trulia User 6% 18%
18%
58%
Active buyers & sellers Casual browsers Real estate professionals Other
Source: Trulia User Survey (July 27 – August 15, 2007); 1,102 respondents
For more information, contact sales@trulia.com
Trulia works with the top real estate brands p
© 2007-2008 Trulia, Inc. All Rights Reserved
www.c21dionne.com
www.dionnemalush.com Current Listings Great information for Buyers and Sellers Multi-List Search Mortgage Information Resources ...
Realtor.com Showcase Page Featuring 25 pictures and your Virtual Tour on all CENTURY 21 Frontier listings
Enhanced Internet Exposure
24/7 on the #1 Real Estate Website in the World
Realtor.com Detailed Client Report Weekly updates to your client
HI-TECH LISTING TOOLS
CENTURY 21 EXCLUSIVE PRODUCT On Demand 24/7 Information about your property supplied by your listing agent. Creates incredible tracking systems for monitoring various advertising medium. Buyers can call anytime for information.
The CENTURY 21 LeadRouterSM product captures leads, then matches them with the most appropriate sales associate according to business rules established by CENTURY 21 Frontier Realty.
速
Frontier Realty
L I S T I N G A N D M A R K E T I N G S P E C I A L I S T S I N T H E M O N VA L L E Y A N D S U R R O U N D I N G A R E A S
Multi-Million Dollar Producer
DN OEW WEITRHE$D0UDC YIC PR BU
300,000
DUCED - $
PRICE RE
YOUGH SCHOOLS
PRICED TO
ROSTRAVER TWP
BELLE VERNON AREA
MLS# 799208 Charming home on corner lot w/easy access to I70. 2 BRs on main floor and Den(loft) w/3rd bedroom upstairs. Ceramic tile in Kitchen. Large dining room. Beautiful wood doors & trim. Nice covered porches. Level lot. Home Warranty. Call Dionne at 724-554-3514.
L
MUST SEL
MLS# 792872 4 BRs, 2.5 Baths, 2 story entry and living room. Large EIK, dining room, first floor laundry. Master BR w/tray ceilings and sitting area leads to M Bath w/corner jacuzzi tub, HW floors, neutral paint. Make this one yours! Call today.
MLS# 780519 Open floor plan shows like a model. 4-5 BR, 3.5 bath, 9’ ceilings, huge MBR suite w/wrlpl.Professionally landscaped. FR/kitchen comb. 42” cherry cabnts, GRw/frpl w/skylts. 2decks, office, den, exercise rm, etc. Call Dionne at 724554-3514.
SELL!
ROSTRAVER TWP
MLS# 780519 Brick home. 4 BR, 2.5 Bath w/Large Room Sizes, HW Floors, Ceramic Tile, Level Corner Lot, 2 Car Garage, AC, HUGE basement, Eat-in Kitchen w/Pantry and tons of cabinets. Priced to Sell. Convenient to 51/70. Call Dionne at 724-554-3514.
My Buyers Just Bought
... these Beautiful Homes in Rostraver Township on Skyline Drive and Spring Grove Blvd.
NA LESS THA
ENT
CAR PAYM
CHARLEROI
MLS# 798586 Great updated starter. Eatin Kitchen & LR w/Pergo floors. New carpet, windows & paint. Full bath in Master. 3rd bedroom w/new 1/2 bath. 3rd bedroom can be family room opens to covered porch. 3 off-street parking. Covered porches. Call Dionne at 724-554-3514.
9,900 UCED - $8
D
PRICE RE
NORTH VERSAILLES
MLS# 797353 Beautiful townhouse so tastefully decorated. 2 Large Bedrooms with 1.5 baths, Fully applianced kitchen w/lots of cabinetry. Master bedroom has oversized walk-in closet. Great price on this unit. Call Dionne at 724-554-3514.
00
D - $134,9
DUCE PRICE RE
NORTH VERSAILLES
MLS# 795803 Beautiful Split Entry Many updates throughout & great colors too. 3 Beds, 1.5 Bath, finished basement. 2 car garage. 30x12 deck overlooking treed low maintenance yard. Hot tub too. Remodeled kitchen, skylights & recessed lighting. Cul-de-sac. Call Dionne at 724-554-3514.
SOLD BY
DIONNE
BETH CENTER SCHOOLS
MLS# 792872 Sitting on a beautiful acre, this energy efficient home has 4 bedrooms & a den, w/a gourmet kitchen. Open floor plan, 3 full baths & a finished basement! 2 car garage & AC. Ice block construction! Call Dionne at 724-554-3514.
FREE buyer and seller information at www.PittsburghRegionHomeSales.com
DIONNE
I have represented the buyers in the purchase of these homes in your neighborhood. If you are thinking of selling a home, choose an agent that works with buyers too! An agent with buyers can maximize your selling price and minimize possible inconveniences.If you would like to know the value of a property you own, call today for a FREE, no-obligation professional Market Evaluation.
D
AGE + LAN
AS BILL! DREAM GAR ING- NO G
GREEN LIV
SOLD BY
ALLENPORT
MLS# 796612 Dream Garage on beautiful treed property/ready to build. Garage48x30 w/36x14 attic. 20x12 Wood Deck. Powder Coating Oven. Car Enthuiastholds up to 6 cars w/checkerboard floor, 1/2 bath, Gas furnace, 3/4 acre, Western 9000lb. lift. Call Dionne at 724-554-3514.
ET
QUARE FE
0S OVER 250
CANON MAC SCHOOLS
MLS# 766246 7 years old ... tons of space. 4BR, 3 Full and 1 1/2 bath. Very cozy home w/spacious rooms over 2500 sq. ft. Large Garage & Driveway. Double decks overlook private treed back yard. Finished basement with full bath. Call Dionne at 724-554-3514.
780 TRI COUNTY LANE :: BELLE VERNON, PA 15012
724-929-2180 x21 :: 724-554-3514 CELL
724-941-8680
The Gold Post of Century 21
THE MOST RECOGNIZED REAL ESTATE SIGN IN THE WORLD It commands respect and trust.
SIGNS. SIGNS.
EVERYWHERE A CENTURY 21 SIGN.
Frontier Realty
SIGNS. SIGNS.
EVERYWHERE A CENTURY 21 SIGN.
724-941-8680
The Gold Post of Century 21
THE MOST RECOGNIZED REAL ESTATE SIGN IN THE WORLD It commands respect and trust.
UP TO 4 DIRECTIONAL SIGNS PER LISTING (If Applicable)
Animated Virtual Tours
Music - Interior/Exterior Pictures and Great Descriptions
80% of all buyers search the internet first when buying a house ... Be in the forefront of all internet listings with a Virtual Tour!!!
Effective Forms of Marketing Where do calls come from?
Agent/Company Cost
Yard Signs
60%
14%
Internet
12%
1%
Newspaper
8%
56%
Homes Guide
10%
23%
Direct Mail
10%
6%
Where Do You Want Your Property Advertised?
Frontier Realty Information Compiled from Century 21 Corporate Offices
A FORCE TO BE RECKONED WITH ...
6800+ Realtors working with Buyers and Sellers just like you! The Most Recognized Letter in the Alphabet ... Members of the 1,000,000 strong National Association of Realtors.
CENTURY 21 Greater Pittsburgh Offices C21 C21
C21 C21
C21
C21
C21
C21
C21
C21
C21
C21
C21
C21
C21 C21 C21 C21
C21
Latrobe C21 C21 C21 C21 C21
C21 C21
To Wheeling !
Scale () L
C21
FRONTIER REALTY
Pricing Your Home to Sell
Frontier Realty REALTORS速 Your Neighbors Recommend
M c M U R R AY - W A S H I N G T O N - F I N L E Y V I L L E - R O S T R A V E R - C H A R L E R O I 724-941-8680 FAX 724-941-8187
724-228-2510 FAX 724-228-2920
724-348-7470 FAX 724-348-8707
724-929-2180 FAX 724-929-6509
724-483-3004 FAX 724-483-3051
Is Your Price on Target? DO THE MATH ...
Drive-B ys ly & Lo O n O s w y B gs but N in OF
Dr i v e Sh o w Frontier Realty
% off 12 6off -6%
%+ Off 2 1 = y nl f Showings = o # r e s f f =4 O o R E F S
The Importance of Intelligent Pricing
A competitively priced home will attract a high percentage of prospective buyers. The Intelligent Pricing Pyramid above demonstrates that a home priced at market value will attract a greater percentage of prospective buyers than a home price above market value. The higher above market value the home is priced, the fewer prospective buyers. A home priced below market value will typically attract the greatest percentage of prospective buyers. The further below market value the home is priced, the more prospective buyers.
Selling Price vs. Timing
You need to price your home prudently from the beginning, when buyer interest will be high. Timing is very important in real estate. The above graphic shows the importance of placing your property on the market at a realistic price from the start. A home attracts the most excitement and interest when it is first placed on the market for sale. A home has its greatest chance for selling when it is newly listed. Pricing your home correctly, from the start, will help it sell in the shortest possible time frame.
Frontier Realty
Average Difference Between Original List Price and Selling Price by Length of Time on Market
-2.9% -4.8% -6.4% -9.1% Less than 4 weeks
4-12 weeks
13-24 weeks
More than 24 weeks
Pricing your home correctly in the beginning will net you more! Based on NAR statistics.
What We Control
What We Do Not Control
Price
Market
Property Condition
Competition
Access for Showing
Buyers, Sellers or Neutral
Home Warranty
Interest Rates When the Right Buyer Walks Through the Door
CENTURY 21 Frontier Realty • 4121 Washington Road, Mc Murray, PA 15317 phone 724-941-8680 • fax 724-941-8187 • www.c21frontier.com
PROPERTY SALABILITY CHECKLIST™ 1. List below retail price
o Yes o No
2. Owner financing
o Yes o No
2a. Below market down payment
o Yes o No
2b. Below market interest rate
o Yes o No
3. Seller to pay costs
o Yes o No
4. Postdated price reduction
o Yes o No
5. Odd sale price
o Yes o No
6. Full term listing agreement
o Yes o No
7. Above market commission
o Yes o No
8. Easy access
o Yes o No
9. Yard sign
o Yes o No
10. Seller to redecorate
o Yes o No
11. Immediate possession
o Yes o No
12. Trade terms available
o Yes o No
13. Extras included (appliances, etc.)
o Yes o No
14. Preorder appraisal
o Yes o No
15. Preorder inspection
o Yes o No
16. Home protection plan/warranty
o Yes o No
17. Avoid contingencies
o Yes o No
18. Available for first caravan or tour
o Yes o No
19. Seller to complete obvious repairs
o Yes o No
20. Have seller sign the Salability Checklist™
o Yes o No
21. __________________________________
o Yes o No
Agent:
Seller:
Date:
Seller:
Frontier Realty
LET’S TALK SHOP! What Home Would You Show First?
6%
5%
6%
7%
6%
Let’s Make Your Home As Saleable As Possible. 5%
If this was NOT your choice ... You choose not to show your own home if you listed at a lower than marketable commission.
Where the Money Goes
Normally, real estate commissions are split four ways.
$
LISTING AGENT
LISTING BROKER
BUYERS AGENT
BUYERS BROKER
Each of these professionals serve a very important role in the sale of your home, and is duly compensated.
Understanding the Real Estate Commission The commission charged pays for the following: Marketing Costs • Multiple Listing System • Multiple Websites • Brochures • Postcards • Advertising • Signs • Lockboxes • Virtual Tour
Overhead • Office Fees • Franchisee Affiliation Fees • E&O Insurance • Computer • Fax • Camera • Office Supplies • Phones • Association Dues • Licensing Fees • Car (Gas)
Time • Information Gathering • Appointments with Clients • Preparation of CMA • Submitting info to MLS, websites advertising, media • Scheduling & Follow-up for Showings • Recordkeeping • Showings • Open Houses • Preparation of marketing materials • Maintenance of websites, MLS info, etc. • Inspections • Negotiations of contract and inspection issues • Follow-up with lender, other agent, appraiser, attorneys, engineers, etc. • FInal walk through inspection
Frontier Realty
I have an investment in your home...
Professional Hourly Rate of $40/hour I have anEstimated Investment in Your Home ... Description Time Dollar Value First Visit .......................................................1.0 hrs. ....................$40.00 Comparative Market Analysis ...........................2.0 hrs. ....................$80.00 ����������� Listing Appointment .......................................3.0 hrs. .................. $120.00 ��������������������������� ������������������� Hold Office Tour ............................................. 3.0 hrs................... $120.00 ���������������� Hold Broker’s Tour ..........................................3.0 hrs. .................. $120.00 ������������������ Order Sign, Install Lock Box & Sign Riders ........ .5 hrs .....................$20.00 ������������������������������������������ Write Newspaper Ads .....................................1.0 hrs. ....................$40.00 Cost of Newspaper Advertising (first 16 weeks ............................... $270.00 Harmon Homes, Just Listed, Open House, Price Reductions) Prepare Feature Sheets and Deliver .................2.5 hrs. .................. $100.00 Preparation and Cost of Graphics .....................1.0 hrs. ....................$65.00 Email to all Agents in Market Area .....................5 hrs. .....................$20.00 Preparation and Cost of “Just Listed” Cards ......3.0 hrs. .................. $130.00 Postage for Mailers .........................................................................$41.25 Hold OPEN HOUSE (2) plus preparation .......... 12.0 hrs. ................. $420.00 Weekly Communications .................................2.0 hrs. ....................$80.00 Scheduling Appointments............................... 16.0 hrs. ................. $640.00 Follow-Up on Showings ...................................8.0 hrs. .................. $320.00 Negotiations ............................................... 6-12.0 hrs. ................ $480.00 Pending Follow-up ....................................... 6-12.0 hrs. ................ $480.00 Meet Property/Home Inspectors ......................3.0 hrs. .................. $120.00 Meet Pest Inspectors ......................................1.0 hrs. ....................$40.00 Meet Appraiser ...............................................1.0 hrs. ....................$40.00 Review Settlement Papers ...............................1.0 hrs. ....................$40.00 Closing ..........................................................1.0 hrs. ....................$40.00
TOTAL ESTIMATED TIME/MONEY INVESTED ............. $3866.25
About Century 21 Frontier Realty
Frontier Realty REALTORS速 Your Neighbors Recommend
M c M U R R AY - W A S H I N G T O N - F I N L E Y V I L L E - R O S T R A V E R - C H A R L E R O I 724-941-8680 FAX 724-941-8187
724-228-2510 FAX 724-228-2920
724-348-7470 FAX 724-348-8707
724-929-2180 FAX 724-929-6509
724-483-3004 FAX 724-483-3051
1. Multi List Service (MLS) 2. Internationally Recognized Gold Post Yard Sign 3. #1 Brand Name Recognition 4. Full Time Relocation 5. Over 7400 offices & 110,000 agents in 44 countries 6. International Marketing Campaigns 7. Full Time Director of Career Development 8. Customized Marketing Plan to Sell Your Home 9. Leader in Real Estate since 1972 10. Reader Board Advertising on Rt. 19 & Jefferson Ave. 11. Affiliation with National Charities 12. Seven Day per Week Agent Answering Service 13. Seller Service Pledge 14. Quality Service Survey - 95% Customer Satisfaction 15. LeadRouter 16. Realtor.com #1 Real Estate Website Worldwide 17. Century21.com #1 Franchise Website Worldwide 18. #1 Real Estate Firm in Washington County 19. Broker/Owner Experience since 1961 20. Century 21 Connections Program and Fine Homes & Estates, New Construction Divisions 21. Home Warranty Services
Century 21 Frontier Realty ... Realtors Your Neighbors Recommend
For Sale By Owner
Remax
Prudential
Northwood
Keller Williams
Howard Hanna
Coldwell Banker
Company Features
Frontier Realty
Comparison Chart
DID YOU KNOW?
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In 2006, CENTURY 21 Frontier Realty recorded their 15th consecutive year of double-digit increases! In 2006, we closed over $130,000,000 worth of Real Estate, a 20% increase over 2005! In 2006, CENTURY 21 Frontier Realty listed 934 properties with average days on market of 89 days compared to 105 day local average! In 2006, CENTURY 21 Frontier Realty closed over 1,063 sides of business! CENTURY 21 Frontier Realty has 5 office locations with over 100 agents!
Century 21 Frontier Realty Sells 2.9 Homes Per Day Every Day of the Year When you want results, CENTURY 21 Frontier Realty has the track record you can count on. McMurray • Washington • Finleyville • Rostraver • Charleroi
DID YOU KNOW?
1 2 3 4 5
In 2007, CENTURY 21 Frontier Realty achieved their 16th consecutive year of record dollar volume sales! In 2007, We closed over $134 million dollars worth of real estate! In 2007, CENTURY 21 Frontier Realty listed 874 properties with average days on market of 95 days compared to 96 day local average! In 2007, CENTURY 21 Frontier Realty closed over 967 sides of business! CENTURY 21 Frontier Realty has 5 office locations with over 100 agents!
Century 21 Frontier Realty Sells 2.6 Homes Per Day Every Day of the Year When you want results, CENTURY 21 Frontier Realty has the track record you can count on. McMurray • Washington • Finleyville • Rostraver • Charleroi
Did You Know? FRONTIER REALTY
1. 2. 3. 4. 5. 6. 7.
In 2008 CENTURY 21 Frontier Realty achieved their 47th year of sales in Southwest Pennsylvania! We closed over 881 sides of business. We closed over $128 million dollars worth of real estate! We listed 757 properties with an average length of time on market of 95 days. We opened 993 sides of business. We had a 98.25% increase in Relocation Business. On January 1st 2008 we began the year with 96 pending transactions.
When you want results, CENTURY 21 Frontier Realty has the track record you can count on. McMurray • Washington • Finleyville • Rostraver • Charleroi
The Average Real Estate Agent Sells 7 Homes per Year NT E G A 1 2 Y R U T N LLEY A CE V N O M E H T IN
1
#
50
+ 36
Homes Sold
40 36 36
Homes Sold
Homes Sold
2007
2008
2009
Dionne’s Past 3 Year Production in Closed Transactions
FRONTIER REALTY
Century 21 Frontier Service Area Professional Relocation Specialists trained to service Pittsburgh and Surrounding Areas
Trust A l na Professioion Relocat st Speciali ome H with your
Proud Sponsor of
CENTURY 21® SYSTEM RAISED $5.2 MILLION FOR EASTER SEALS IN 2006 Since 1979, the CENTURY 21 System has raised more than $91 million on behalf of Easter Seals and stands as the organization’s all-time leading contributor.
Join CENTURY 21 Frontier Realty at our Yearly CASINO NIGHT sponsored by The Jim Dolanch Team all proceeds go to Easter Seals
Communicating During the Listing
Frontier Realty REALTORS速 Your Neighbors Recommend
M c M U R R AY - W A S H I N G T O N - F I N L E Y V I L L E - R O S T R A V E R - C H A R L E R O I 724-941-8680 FAX 724-941-8187
724-228-2510 FAX 724-228-2920
724-348-7470 FAX 724-348-8707
724-929-2180 FAX 724-929-6509
724-483-3004 FAX 724-483-3051
72% of Homeowners are Dissatisfied with their Agent’s Performance
72% Dissatisfied with Agent
28% Satisfied with Agent
The Major Reason:
Poor Communication At Century 21 ... we communicate. Weekly calls to Sellers to discuss pricing, strategy, etc.
Electronic Feedback Questions About Each Showing Sent Directly to You from the Buyers Agent
Marketing Update Report (12/1/2007) FOR
Your Client Here It is my sincere please to be representing you as your listing agent in the sale of your home. Below is listed some of the work that I have completed to date for you this past week, as we work together towards a successful completion of our goal. • • • • • • • • • • • • • • • • • •
Feature Sheet created Virtual Tour designed and linked to realtor.com, century21.com, etc. viewed 96 times since listed Realtor.com has had 932 total property views since listed Listed on Home Preview Channel 281 (Comcast) Just Listed Email sent to over 150 agents Postcards sent to 200 neighbors 8 Showings Sign ordered – rider installed with directional from Brownsville Road Listing on craigslist.org Listing on forsalebydionne.com Listing on century21.com Listed on Realtor.com Listed on yahoo.com Listed on c21frontier.com Harmon Homes Home Show addition ad Open House Scheduled 3/18 Ad in Pittsburgh Post Gazette 3/4 New pictures taken of outside submitted to Realtor.com, Multi-List.
I hope that you are pleased with the above work that I have completed. I shall continue my work and dedication as we progress toward a completed sale of your home. Thank you. Most sincerely,
Your C21 Realtor
Important Real Estate Info
Frontier Realty REALTORS速 Your Neighbors Recommend
M c M U R R AY - W A S H I N G T O N - F I N L E Y V I L L E - R O S T R A V E R - C H A R L E R O I 724-941-8680 FAX 724-941-8187
724-228-2510 FAX 724-228-2920
724-348-7470 FAX 724-348-8707
724-929-2180 FAX 724-929-6509
724-483-3004 FAX 724-483-3051
On the average ... Buyers inspect homes before deciding.
12
That means, other homes are competing against yours.
11
HOUSE V ALUES as seen by
Yourself
Your Buyer
Your Lender
Your Appraiser
Your Tax Assessor
We never get a second chance to make a good first impression!
Crowded, cluttered closets indicate a lack of storage. Make sure that your closets and storage spaces are not over-crowded or disorganized when showing.
Curb appeal makes a difference.
SmartMovers Plan* FREE Home Inspection FREE Pest Inspection Your home should be very showable and priced to sell.
You promise to: Fix what the inspector finds that will jeopardize the saleability of your home or agree to make allowances for the repairs. We will make available all reports to potential qualified buyers.
Buyers Agents love showing our properties. * Certain Restrictions Apply. Contact your agent for more details.
Testimonials Happy Customers
Frontier Realty REALTORS速 Your Neighbors Recommend
M c M U R R AY - W A S H I N G T O N - F I N L E Y V I L L E - R O S T R A V E R - C H A R L E R O I 724-941-8680 FAX 724-941-8187
724-228-2510 FAX 724-228-2920
724-348-7470 FAX 724-348-8707
724-929-2180 FAX 724-929-6509
724-483-3004 FAX 724-483-3051
“Client Testimonials” I justed wanted to say THANK YOU for everything you have done for us over the past few months. We don't know what we would have done with out you. I know the process wasn't easy, to say the least, but you were great at dealing with all of the obstacles (or should I say obstacle) along the way. I'm glad you decided to go into real estate and we had the opportunity to work together. ~Tracy and Jim Encapera Dionne Malush did a stupendous job for us from start to finish in the purchase of our new home in Peters Township! When we began our search for a realtor in this area, we came upon Dionne by making a simple inquiry through Century 21 Realty. She happened to answer the phone when we called, and we immediately felt comfortable with her! She offered to show us around, and we had no desire to seek another realtor. Dionne quickly went to work in finding several homes we would be interested in. After only a few tours of homes, she understood exactly what we were looking for, and didn't waste our time. On the afternoon of the very first day, we found our dream home! During the contract process, Dionne kept in touch with us on a daily basis, to make sure we felt comfortable and fully informed as to what was going on with our future home. This was very important to us, as we were out of state. If she could not immediately answer our questions, she found the answer and called us back. Since we were out of state, she took care of a lot of details for us. Needless to say, we are very happy with our new home, and the great job Dionne did for us throughout the entire process. We would gladly recommend Dionne to anyone looking for a place to live!!! ~Joe & Mary Chapin
Frontier Realty
Dionne Malush has helped us immensely in our search and purchase of our new home. We were under severe time restraints during our quest, but Dionne’s professionalism and knowledge made something that seemed impossible extremely easy. Not only did she mail new listings to us, but she also showed us the houses, made arrangements with other realtors for us to view houses not listed by Century 21, was present during our closing, and if we did not understand anything she would take the time to explain it in detail. Dionne also has a lot of patience; we looked at numerous houses all through the Mon Valley, as well as several surrounding cities, even before we knew what we were looking for. When we thought we knew what we wanted, our minds changed time and time again. She helped us in our decision based upon our search criteria and sometimes even guided us back to that criteria when we shied away. Also attributing to her patience was the numerous phone calls she received from us, especially me. Dionne would go out of her way to make the arrangements for us to view homes; there were times I would call Dionne and she would meet us 5 minutes later to show us a house. Also, it didn’t stop after the purchase; the house warming gifts, the certificate for Home Depot, and the visits to see what type of progress we made in our remodeling. Now we have an exquisite home in a beautiful environment with the property we wanted for family and growth and all that for a lot less than the house listed for. Thank you very much for your dedication and the excellent job you have performed. ~Anthony & Tina Ciliberti Dionne, We just wanted to thank you for all of your help with our house! We’re moved in and are having a great time. We also wanted to thank you for the gift cards. They really helped out in the first couple weeks when there was no food in the house. ~Brianna Tatar and Chris Thank you so much for all your help with this. You have really worked hard for us. ~Kay Mitchell
EASY EXIT G
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What is your biggest fear when you list your home with a real estate agent? Is it you worry about being stuck in a prolonged listing agreement with an incompetent agent, costing your home precious market time and exposure on the market? Well, worry no more. CENTURY 21 Frontier Realty take those worries and concerns out of listing your home with a real estate agent through our EASY EXIT GUARANTEE. When you list your home with us, we take the pressure off you and put it on us. With the EASY EXIT GUARANTEE, you have the option to cancel the listing at anytime after 120 days*. NO HASSLES and NO QUESTIONS ASKED! Here is how it works: • You can cancel your listing at anytime after 120 days with a written notice. (No reason necessary) • Enjoy peace of mind knowing that your agent is motivated to produce results. • Feel confident that everything possible is being done in order to get your home sold.
The
• Know that talk is cheap, but a guarantee is priceless!
Realtors
The reason why CENTURY 21 Frontier Realty offers the EASY EXIT GUARANTEE is that our business is built upon referrals from our clients. We believe that if a client is unhappy with their agent, they should have the right to fire them.
Your Neighbors
It takes supreme confidence in the way you treat your clients and in the results you can produce to offer this type of guarantee. We are confident that you will be 100% satisfied selling your home with CENTURY 21 Frontier Realty.
Recommend
Our goal is not only to get your home sold at an acceptable price in a timely fashion, but to insure that you are comfortable and well informed of the progress during the process. We know that if you are satisfied with our service you will refer us to your friends and family members, and that is what we are truly working for. We stand behind our promise because “CENTURY 21 Frontier Realty is . . . where you are treated like one of the family.” ______________________________
______________________________ Seller
Agent ______________________________ Broker
______________________________ Seller
Frontier Realty
M c M U R R AY - W A S H I N G T O N - F I N L E Y V I L L E - R O S T R A V E R - C H A R L E R O I 724-941-8680 FAX 724-941-8187
724-228-2510 FAX 724-228-2920
724-348-7470 FAX 724-348-8707
724-929-8600 FAX 724-929-6509
724-483-3004 FAX 724-483-3051