MSCHpure BY MOSS COPENHAGEN
contents about >
vision / mission / core values / marketing strategy
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logo characteristics 10/11 colors 12/13 typography 14/15 packaging 16 labels 17 hangtags 18/19 MSCH pure
vision MSCH green aim to contribute to the sustainable influence on young fashion designers.
core values The collection of MSCH green will give a introduction about sustainability to a Danish fashion school by donating organic fabrics to young designers.
mission Through the sustainable collection from MSCH pure we want to motivate young designers from Danish fashion schools to think green from the early state.
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By introducing young designers on a early state with organic fashion, we will make a statement for future fashion.
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MSCH pure
marketing strategy The target group is fashionable Danish women between the age of 21/35. These group of women are aware about the environmental problems, and they take matters in their own hands.
MSCH pure will merchandise in Denmark and at their online webstore. The design department is in Denmark and will provide to approximately 11 retail stores in Denmark. The production will happen inland and the suppliers for the collection come from Turkey and Germany.
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MSCH pure
MSCH pure will be a affordable but a more high end and exclusive collection. This means that the items will be in a price range of 300 Dkk till 700 Dkk.
MSCH pure will make promotion through social media channels like Facebook and instagram. MSCH pure will launch a campaign in Denmark. By providing the customers with an app, they can easily can purchase the pure collection and find information about MSCH pure has its own collection inlcuding dresses, tops, jackets, skirts, t-shirts, shorts and trousers. MSCH pure also created a promotion t-shirt dress that is the first item that will be sold. 8
logo characteristics
MOSS eco MSCH green MOSScorelabel MOSSecolabel 10
MSCHpure 1/2
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MSCH pure
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`The logo represents the sustainable collection from MOSS COPENHAGEN. MSCH pure stands for a honest eco friendly collection that is based on the envoirmental problems these days. The color green of “pure� is inspired by nature.
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White 00-908
colors Gray 01-008
Gray-Green 09-876
The colors for the MSCH pure collection will be in natural tones. The color pallette is inspired by nature colors, and also by the acutal collections from Moss Copenhagen.
Gray-Blue 99-087
Black 00-112
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MSCH pure
typography primary typface
logo typface
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abcdefghijklmno pqrstuvwxyz
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1 2 3 4 5 6 7 8 9 10 logo typface abcdefghijklmno pqrstu vwxyz 1 2 3 4 5 6 7 8 9 10 15
MSCH pure
labels
packaging
MSCH pure Recycled paper bag with a edgy look that represents MSCH pure. The design is simple and efficient.
MSCHpure MSCHpure
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The clothing labels for MSCH pure are available in three different colors, and are inspired by the collection. The material is from organic cotton.
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hangtag
MSCH pure hangtags are made from recycled paper. The hangtag is simple but the look will give a clear idea about the MSCH pure label. At the back from the label there will be information about the product and the logo from the charity.
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