CORPORATE
Do you Want Your Planet or Plastic? Our goal is to reduce the amount of disposable plastic that ends in our oceans and seas while achieving measurable results. This is a multi-year project since we want to change the way people think and behave. Croatian citizens will have the opportunity to get involved in the campaigns launched by National Geographic
PETRA LEDINEK Marketing Manager at FOX Networks Group
N
ational Geographic has recently presented its new largescale project called 'Planet or Plastic?' through which this natural word brand is actively engaged in seeking solutions to the burning global issue of the huge amounts of plastic found in seas and oceans. The campaign had its global presentation in May. It was launched in the United States and was featured on the front page of National Geographic magazine, while the National Geographic worldwide TV channel is in charge of communicating the project. We are talking to Petra Ledinek, Marketing Manager at FOX Networks Group which runs the National Geographic TV channel, about the details of this worldwide project and how it is implemented in Croatia.l „Our goal is to reduce the amount of
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USA 2018
disposable plastic that ends in our oceans and seas while achieving measurable results. This is a multi-year project since we want to change the way people think and behave, and that takes time,“ says Petra Ledinek and adds: “We have raised a
FOCUS
WE ARE GOING TO FOCUS ON ELIMINATING THE MOST COMMONLY USED DISPOSABLE PLASTIC PRODUCTS SUCH AS BAGS, BOTTLES, STRAW OR COTTON SWABS AND EDUCATING A WIDER POPULATION ABOUT VIABLE ALTERNATIVES
very simple question in front of the whole world and we have a very simple dilemma for consumers – do you want your planet or plastic?" This is a problem that is not as old as previously thought, as the journalists and researchers of National Geographic have discovered. Almost 50 per cent of the plastic we have produced as mankind has emerged in the last 15 years. 70 years ago, in 1950, 2.3 million tonnes of plastic were produced in the world, 162 million tonnes were produced in 1993 and 448 million in 2015 - the growth is exponential! And although plastic revolutionized our way of life, disposable plastics such as plastic bottles, bags or straws produce millions of tons of rubbish that end in our oceans and affect marine ecosystems. "As a global brand with a long history
