ARTWORK, STATIONERY & LABELS 2013
A how-to guide for Australian fundraising volunteers
fundraisingideas.com.au
FUNDRAISING WITH
We are taking your work to heart. We are Social Sector Banking. The Social Sector is vital to local communities, helping them thrive. That’s why at Westpac we have dedicated Social Sector Bankers across the country supporting not-for-profit organisations. Right now, we have a team 100% devoted to innovating products and services for your sector, such as online collection solutions for your membership fees and donations. We were also the first bank to waive monthly fees on day-to-day transactional accounts for not-for-profits and to provide free financial advice guides to treasurers and board members. These are just some of the ways our Social Sector Banking Team make your cause their highest priority. To find out more visit your local Westpac branch or westpac.com.au/socialsectorbanking
Things you should know: Information current as at 23 November 2012. This information does not take your financial circumstances into account. Westpac Banking Corporation ABN 33 007 457 141 is the issuer of the products in this advertisement. Terms and Conditions apply to and are available for each of the products. You can obtain a copy of these by contacting Westpac on 132 032, by visiting westpac.com.au or visiting any of our branches. You should consider the Terms and Conditions before deciding on a product. © 2012 Westpac Banking Corporation ABN 33 007 457 141 AFSL and Australian credit licence 233714. WSS0027_FD
EDITOR Mandy Weidmann 1300 653 305
ADVERTISING ENQUIRIES 1300 653 305 sales@directdigital.com.au
PUBLISHER Direct Digital Publications Pty Ltd ABN 98 118 909 069 p: 1300 653 305 f: 1300 769 823 www.fundraisingideas.com.au admin@directdigital.com.au
DISCLAIMER Direct Digital Publications Pty Ltd takes no responsibility for materials in this publication or claims made by advertisers, or errors or omissions. Readers should not act on any representations made in this book without independent verification.
COPYRIGHT © 2013 Direct Digital Publications Pty Ltd
One of the biggest decisions a committee has to make is what to do to raise those much needed extra funds for a group project. Sometimes it’s easy to do what’s been done before, in the name of tradition; or because it seems just too hard to do something different. From my experience, product drives make fundraising easy. But there are so many different products to choose from! The Fundraising Directory presents you with an A to Z guide of reliable and proven fundraising products and services in Australia. In this ebook, a companion to my 22 lessons for A+ fundraising, let’s look at the possibilities that come from just one category – artwork, stationery and labels. Imagine your child’s artwork becoming a moneyspinner… Imagine selling popular stationery items such as cards and giftwrap to raise money.. Imagine making money for your school or club while reducing your lost property! Read on to find out how. Happy Fundraising! Direct Digital Fundraising with ARTWORK, STATIONERY & LABELS
3
Calendars * Cards * Diaries * Labels Fun, Easy and Creative! Each calendar, card or diary is unique, made from each child’s own artwork or photo to organise * Simple – we send you everything you need
* No pre-selling or upfront expense * Everyone can participate * Great gifts for family and friends 2013
NEWCT
PRODU
LABELS! The simple and exciting way for schools to raise funds.
s ma 5 ho 87 e T9 778 l l E 2
Lot’s of designs available! Great for sticking on lunch boxes, school books, etc.
04
yles
Jack Bo
Jack Boyle
Order your free sample pack today!
1800 141 239 CRAZY
Camel Fundraising
4
Fundraising with ARTWORK, STATIONERY & LABELS
1800 141 239 sales@crazycamel.com.au
www.crazycamel.com.au
s
What’s on offer
Who would this suit?
Choosing a fundraising drive using artwork, stationery or label products taps is both creative and practical.
Artwork
Suppliers listed in the Fundraising Directory provide:
Fundraising drives that incorporate children’s own artwork are huge hits in child care centres and kindergartens right through the primary school years. They work for community groups too like Cubs and Brownies.
•
handmade greeting cards
•
family calendars
•
labels for clothes, books, and Why? Because the product taps all those things children need into the pride we have in our own child’s development – our own – and lose! little Picasso or van Gogh; a pride personalised greeting cards we want to share with everyone and calendars involved in the life of our child!
• •
personalised tea towels, aprons or carry bags
When thinking of items personalised using children’s • personalised mugs, pens, golf artwork like greeting cards, calendars, tea towels, aprons or tees. carry bags, you have a guaranteed Think about it: here are practical, market from the mums and dads useful, everyday items that most who’ll probably also want to buy people will buy at least one of for grandparents, aunts and uncles, throughout the year. godparents and any other ‘special’ extended family members and Add to that the personalisation that comes with children’s art being friends. turned into a calendar, or used on Then there are fundraising a tea towel, apron or card: now suppliers who offer boxes of quality we’re talking practical, useful and handmade greeting cards like Make nostalgic! A perfectly unique gift Cents Fundraising. There’s no limit idea. to the market for these: anyone who sends cards will appreciate
Fundraising with ARTWORK, STATIONERY & LABELS
5
with Padtastic’s exciting range of personalised A5 notepads Sue’s To Do List
nique your u *using ing code is fundra
Costs you nothing to run. Individuals order and pay online. We distribute all orders. All promotional material provided.
st an Reque n pack tio informa d receive a an online
Request a free R f information i f pack at
www.padtastic.com.au
An Australian fundraising tradition for over 35 years.
The original melamine Pictureplate速
Loved by kids,
treasured by parents Pictureplates are a simple and effective fundraiser proven over many years. We make it easy to run a successful fundraiser with our range of durable, high-quality personalised keepsakes.
FRE
Get your Starter Pack now
E
1300 130 574 www.picpro.biz scan to order direct from your mobile
8
sell now pay later
Fundraising with ARTWORK, STATIONERY & LABELS
early bird discount
5-star service
manage online
the value and uniqueness. Your neighbours may buy: you’re likely to find customers at your workplace too.
Labels Every parent knows how easily things get lost! Labels are essential for at least 14 years of a child’s life (and probably longer; they’re just not as accepting of our attempts to stamp every item of property with their name!) As a fundraiser, labels can be money spinners from day care through the school years while your child is involved in group activities that go away – think camps or playing sport at multiple locations.
When to run your fundraiser? If you’ve read 22 lessons for A+ fundraising (click here if you want to see it now), you will have in place:
•
a SMART goal – a real target and purpose for fundraising
•
a fundraising calendar with a mix of opportunities throughout the year – without being too enthusiastic or greedy.
Your own children’s artwork incorporated into fundraising is likely to be an order-based drive.
When you’re short-listing potential suppliers, ask about delivery and turnaround. When will the artwork Look beyond the obvious clothing, pencil and book labels. Office labels; need to be ready? You’ll need to think ahead. spice and pantry labels; address labels? Your market just broadened Mother’s Day, for example, may again. mean it’s a Term 1 activity. Crazy Camel encourages schools to organise the drawings before the end of Term 3 for Christmas cards and calendars. Labels are a perennial – but the big need is usually at the start of the year. Consider a label drive as part of the school supply pack buy-up. Fundraising with ARTWORK, STATIONERY & LABELS
9
Featured Advertiser
1800 141 239
sales@crazycamel.com.au www.crazycamel.com.au
CLICK HERE for more information
Transforming children’s artwork or photos into professionally printed calendars, greeting cards and diaries. No upfront costs. No minimum orders.
Q
What’s new at Crazy Camel for 2013? A New for 2013, Labels. The simple and exciting way for schools to raise funds. Lots of designs are available. Great for sticking on lunch boxes, stationary and shoes. Q What is involved? A We provide art paper for the children to create their individual artwork on. No one is too young: footprints or handprints look great! At primary school level the artwork shows off the children’s developing art techniques. Q What makes this a great fundraiser? A 1. Everyone gets to participate by creating their own art, whether or not there’s a purchase. 2. Supports creative development. 3. Children's art and photos are cherished - a unique and treasured special gift for family and friends. 10 Fundraising with ARTWORK, STATIONERY & LABELS
4. Crazy Camel provides everything that is needed - including postage charges and we're only a free-call away for full support. Q Explain the teaching resource that supports the fundraising experience. A Crazy Camel provides art-based teaching resource booklets, specifically developed for teachers by teachers, to maximise valuable classroom time. We provide ideas for diary/ calendar/ greeting curriculum. So while the children are having fun, they’re also learning. Q If we look at this as a pre-Christmas fundraiser, when do we need to get organised? A We suggest creating the artwork in the last weeks of Term 3 or the first weeks of Term 4. If we have the completed art by early November, we can deliver calendars well before the holidays begin.
Choosing the supplier who’s right for you The Fundraising Directory takes the legwork out of finding suitable suppliers. You can send online queries to suppliers seeking more information and then decide who best meets your needs. Here are the absolute essential questions to ask: 1. How long has the company been in business?
Crazy Camel provides an artwork form for kids to create their drawings in advance. Once the artwork is completed, order forms are supplied and orders collected. 6. Is the drive based on orders or pre-purchase? 7. Does the supplier provide services that will help save volunteers’ time such as checklists, promotional posters, tally sheets, collection envelopes, pre-sorting?
2. How many years of experience does the company representative have in fundraising? 8. Is there a prize incentive program? If so, who pays for 3. What is the percentage profit it? of sales? 4. How much can I expect to make? 5. Is the product high-quality? Quality products equal quality revenue returns. For example: Make Cents Fundraising will supply their stock on consignment, providing a low risk fundraiser.
9. Are products paid for in advance or upon delivery? Will they work with you on a fair payment option? 10. What is the returns policy if you over-order? The last thing you want are boxes of unsold calendars! When talking to the company rep, consider her communication style. You want to work with someone who listens to your needs. Fundraising with ARTWORK, STATIONERY & LABELS 11
boxes Receive 2 free old! for every 50 s
Make CentS fundraising
Welcome to the Fat Free Alternative to Fundraising! ...Exclusive Handcrafted Greeting Cards & Bags.
Have a Hoot of a Birthday! Happy Birthday
Happy Birthday!
monster Party!
the BeNefIts... • Fat Free Fundraising • Bonus 2 Free boxes for every 50 sold! • Make Between 33-40% profit • Free A5 Information Flyers • Beautifully packaged in a keepsake box • No Upfront Payments – 28 day invoice • Minimal effort - sell themselves! • Handcrafted designs • exceptional and Unbeatable Value • For a free information pack, or to take advantage of this great offer please contact 0404 875 825 or email info@makecentsfundraising.com.au
Happy Birthday!
Hand Crafted Cards You Pay $18.00 Minimum Profit $9.00 per box
Choose from 6 great produCts...
all occasions: 30 cards | Birthday Box: 30 cards | Christmas Box: 30 cards | mini Box: 50 cards Card, Wrap and tags: 15 cards, 15 wrapping paper and 15 cards | Bags: 20 gift bags
THE ORIGNAL & THE BEST CARD FUNDRAISING COMPANY www.makecentsfundraising.com.au
The company rep should also ask you questions about:
•
your group’s financial goal
•
your fundraising timeline
•
the number of potential participants and their ages
Fundraising tips Product drives work best when they’re short and sharp: three weeks is ideal.
•
You’ll need to promote ahead of the fundraiser.
• You’ll need to launch the any historical information fundraiser. (e.g. past fundraisers, participation levels, successes • You’ll need to round up the and failures). orders. If he doesn’t, he’s not really Hints on all this – and more – interested in you: and you shouldn’t are detailed in 22 lessons for A+ be interested in him either! fundraising. •
• Percentage does not necessarily translate into profit. If one company offers you 50% of gross sales and another offers you 40%, ask why. It could be that the ‘40%’ company offers useful ‘extras’ that could boost sales and save time e.g. kick-offs, incentives, timely delivery of merchandise, customised packaging for individual. Perhaps the quality is so superior that an increased sales volume will net your group more money.
But here are some specific marketing tips for selling these products:
1. Get the teachers or group leaders on board. In particular the art teacher is a great asset for organising the artwork to be used for the cards, plates, aprons, teatowels or calendars.
2. Play up sentimentality and nostalgia. Items carrying children’s artwork are unique pieces: keepsakes to treasure.
Don’t take the percentage of sales at face value. Fundraising with ARTWORK, STATIONERY & LABELS 13
3. Emphasise the practical When the nature of the fundraiser. We all fundraising’s over use calendars, gift cards, tea towels, aprons, ID labels etc. Orders have been dispatched, the 4. Make sure the people you are money’s banked, it’s all over, right? Not quite. But then, you know seeking support from that: you’ve read 22 lessons for A+ understand fully why their help is needed. Communicate fundraising! your fundraising goal loud Here are some of the jobs that the and clear: fundraising committee still needs to We want to raise $5000 by 30 June to install shade sails in the playground. All funds raised will offset the costs incurred sending players to the interstate meet during the Easter holidays.
14 Fundraising with ARTWORK, STATIONERY & LABELS
do:
1.
Share the outcome with your community.
Too often, a fundraiser just fades away. People want to
Featured Advertiser
1300 855 509
CLICK HERE for more information
info@expressions.com.au www.expressions.com.au
Expressions specialise in customised designs printed onto high quality tea towels, aprons and bags. We use only the best materials.
Q
How long has Expressions been in the fundraising business? A We have been helping schools and organisations in every corner of Australia raise funds since 1999. Q Which groups get the most from their Expressions fundraising experience? A Our main client base is schools, child care centres and groups with lots of children. We also work with sporting clubs, churches, social groups and increasingly with clients wishing to use our products as promotional tools or to commemorate special events. Q When is a good time to run your fundraiser? A Our products are big sellers if you’re celebrating an event, Mother’s Day, Father’s Day, and especially for Christmas. Or try to take advantage of our Earlybird FREE Tea Towel Offer which runs annually from January to June.
Q
How many drawings can we include? A Up to 450 pictures will fit on one tea towel, aprons up to 300 and bags 150 on each side. Many groups choose to do more than one design, for example one for ‘Juniors’ and another for ‘Seniors’. Q Does it have to be drawings? A Not at all, our experienced designers will help you create something truly unique and memorable, or simply use your logo or contact details for a really easy fundraiser. Q Describe one great ‘success story’. A We believe Expressions is a great success story. We’re very proud of our commitment to service and quality and our loyal customers back it up. About 50% of our customers each year have worked with us before and some of our clients have done a tea towel for every year we have been in business.
Fundraising with ARTWORK, STATIONERY & LABELS 15
Featured Advertiser
1300 130 574
CLICK HERE for more information
info@pictureproducts.com.au www.pictureproducts.com.au
The original Pictureplate, an Australian fundraising tradition for 36 years. Turn treasured memories into practical keepsakes.
Q A
What’s your most popular product? Our Pictureplate is by far our most popular product with over two and a half million sold in Australia. It’s a beautiful, durable and functional melamine plate decorated with children’s drawings, photos and handprints. Being dishwasher safe, it can be safely used for many years. Q What’s your most popular product? A Boost your bottom line with clocks, mugs, calendars, mousepads and tablemats. There’s something for every parent’s budget. Q What do customers like best about doing business with you? A Pictureplates have been popular for so long that almost everyone either has one or knows someone who does. This means that Pictureproducts sell themselves! We have so many schools and kindergartens who order every year; it’s become a tradition.
16 Fundraising with ARTWORK, STATIONERY & LABELS
Q A
How do we maximise sales? First, we supply market-leading promotional materials and guides to help you get the most orders. Then, the range of add-on products like calendars and mugs, plus the ability to order multiple copies, gives you greater sales per family than single-product fundraisers. Q Are there any reward programs? A Every year a school orders they gain a star in our Loyalty Club, giving them a cumulative discount per item. With over 10,000 schools and centres having ordered from us - you’ve probably got stars in our Loyalty Club already! Q When is a good time to run your fundraiser? A Any time is an excellent time to run a Pictureproducts fundraiser, but orders placed before the end of May attract our huge Early Bird Discount.
know what happened! Communicate the result with all who took part – committee members, volunteers, and supporters – using your newsletter and/ or website.
2.
Provide your fundraising supplier with feedback.
3.
Congratulate your volunteers on a job well done.
They’ll be more receptive to helping again.
4.
Complete the Report Card in your Fundraiser’s Handover Manual.
What’s this? You really do need to read 22 lessons for A+ fundraising! It explains this essential tidy-up action and lots more.
Advertise YOUR Business HERE!
Subscribe to our FREE monthly Fundraising eNewsletter to receive a bonus Fundraising Report Card Template.
email: sales@directdigital.com.au or phone: 1300 653 305 Fundraising with ARTWORK, STATIONERY & LABELS 17
Featured Advertiser
0404 875 825
maria@makecentsfundraising.com.au www.makecentsfundraising.com.au
CLICK HERE for more information
Handmade greeting cards presented in a reusable box. Fat free and convenient, you receive 35% profit on all sales. No upfront outlay. Delivery Australia wide.
Q
How long have you been operating? A We are two mums who got together in February 2008 with a one-off trial to give it a go, and it was an immediate success so we knew we were onto something special. Q What is the concept behind your fundraising project? A The product is a variety of beautiful handmade embellished 3D greeting cards sold in boxes of 30. Not only are they attractive and useful, but cost effective too, with each card working out to be only 87 cents. They are ordered on consignment and organisations are able to return any unsold cards. Q What do your customers like best about doing fundraising with you? A Our customers appreciate the fact they are fun products and easy to sell.
There is nothing to organise and they can return the boxes that are unsold, so they won’t make a loss. Q What fundraising advice would you offer to someone starting out? A It is so important to have the cards to show people when you are selling them. It’s difficult to get an idea about the cards and how attractive they are without seeing one for yourself. Q Do you have any success stories? A We have plenty of stories that demonstrate the success of the products. A dance school recently sold over 400 boxes. Also a remote school of only 12 students, sell in excess of over 100 boxes a year. It doesn’t matter how big or small your group is, Make Cents Fundraising is suitable for all.
Fundraising with ARTWORK, STATIONERY & LABELS 19
The Easiest & Most Profitable Labels Fundraiser Gorgeous New Designer Range, hand finished to look their best! • Dishwasher resistant stick on labels • Permanent iron-on labels • Pencil labels… and much more
Commisson Earned $0 - 500 $500 - 1000 $1000 -1500 $1500+
25% 30 % 35% 40%
Super Fast Turnaround
Next day despatch for orders in by 12 noon weekdays
www.thatsmine.com.au FREECALL 1800
089 888
serving Australian families for over 10 years
Index to Fundraising eBooks FREE eBooks available from fundraisingideas.com.au fu n d ra is in g
1. The Essentials of Fundraising - 22 Lessons for A+ Fundraising 2. Fundraising with ARTWORK, STATIONERY & LABELS 3. Fundraising with Athons & Raffles 5. Fundraising with Bulbs, Herbs & seeds
RAISING
22 LESSONS FOR A+ FUND
.a u
6. Fundraising with Chocolates & Lollies
id e a s.c o m
4. Fundraising with Books
The Essenti als of Fundrais ing 2012
7. Fundraising with Clothing & Jewellery 8. Fundraising with Custom Labelled Beverages 9. Fundraising with ECO-FRIENDLY PRODUCTS 10. Fundraising with Entertainment 12. Fundraising with Glowsticks & Flashing Novelties 13. Fundraising with Homewares
NG
eas.com.a
14. Fundraising with Miscellaneous Ideas
FUNDRAISI
ARTWO WITH STATIONERK, R & LABELSY 2012
15. Fundraising with MOTHERS & FATHERS DAY STALLS A how-to gu Australian ide for fundraising voluntee
rs
u
16. Fundraising with Novelties & Showbags
fundraisin gid
11. Fundraising with Food & Fruit
17. Fundraising with Personal Care Products 18. Fundraising with Photography 19. Fundraising with Promo Products/Wristbands/Badges 20. Fundraising with Shopping Tours 22. Fundraising for High Schools 23. Fundraising for Primary Schools 25. Fundraising for Sporting Clubs & community groups 26. Fundraising for Individuals
for
eas.com.a u
24. Fundraising for Childcare & Kindergartens
Fundraising
Individuals 2012
fundraisin gid
21. Fundraising with Toys & Educational