BOOKS & COOKBOOKS 2013
A how-to guide for Australian fundraising volunteers
fundraisingideas.com.au
FUNDRAISING WITH
We are taking your work to heart. We are Social Sector Banking. The Social Sector is vital to local communities, helping them thrive. That’s why at Westpac we have dedicated Social Sector Bankers across the country supporting not-for-profit organisations. Right now, we have a team 100% devoted to innovating products and services for your sector, such as online collection solutions for your membership fees and donations. We were also the first bank to waive monthly fees on day-to-day transactional accounts for not-for-profits and to provide free financial advice guides to treasurers and board members. These are just some of the ways our Social Sector Banking Team make your cause their highest priority. To find out more visit your local Westpac branch or westpac.com.au/socialsectorbanking
Things you should know: Information current as at 23 November 2012. This information does not take your financial circumstances into account. Westpac Banking Corporation ABN 33 007 457 141 is the issuer of the products in this advertisement. Terms and Conditions apply to and are available for each of the products. You can obtain a copy of these by contacting Westpac on 132 032, by visiting westpac.com.au or visiting any of our branches. You should consider the Terms and Conditions before deciding on a product. © 2012 Westpac Banking Corporation ABN 33 007 457 141 AFSL and Australian credit licence 233714. WSS0027_FD
EDITOR Mandy Weidmann 1300 653 305
ADVERTISING ENQUIRIES 1300 653 305 sales@directdigital.com.au
PUBLISHER Direct Digital Publications Pty Ltd ABN 98 118 909 069 p: 1300 653 305 f: 1300 769 823 www.fundraisingideas.com.au admin@directdigital.com.au
DISCLAIMER Direct Digital Publications Pty Ltd takes no responsibility for materials in this publication or claims made by advertisers, or errors or omissions. Readers should not act on any representations made in this book without independent verification.
COPYRIGHT © 2013 Direct Digital Publications Pty Ltd
One of the biggest decisions a committee has to make is what to do to raise those much needed extra funds for a group project. Sometimes it’s easy to do what’s been done before, in the name of tradition; or because it seems just too hard to do something different. From my experience, product drives make fundraising easy. But there are so many different products to choose from! The Fundraising Directory presents you with an A to Z guide of reliable and proven fundraising products and services in Australia. In this e-book, a companion to my 22 lessons for A+ fundraising, let’s look at the possibilities that come from both – books and cookbooks. This option – played right – can be an absolute best-seller! Read on to find out how. Direct Digital
Fundraising with BOOKS & COOKBOOKS
3
Index to Fundraising eBooks FREE eBooks available from fundraisingideas.com.au fu n d ra is in
1. The Essentials of Fundraising - 22 Lessons for A+ Fundraising 2. Fundraising with ARTWORK, STATIONERY & LABELS 3. Fundraising with Athons & Raffles 5. Fundraising with Bulbs, Herbs & seeds
g id e a s.c o
4. Fundraising with Books
The Essenti als of Fundrais ing 2012 RAISING
22 LESSONS FOR A+ FUND
m .a u
6. Fundraising with Chocolates & Lollies 7. Fundraising with Clothing & Jewellery 8. Fundraising with Custom Labelled Beverages 9. Fundraising with ECO-FRIENDLY PRODUCTS 10. Fundraising with Entertainment 12. Fundraising with Glowsticks & Flashing Novelties 13. Fundraising with Homewares
NG
gideas.com
14. Fundraising with Miscellaneous Ideas
FUNDRAISI
ARTWO WITH STATIONERK, R & LABELSY 2012
15. Fundraising with MOTHERS & FATHERS DAY STALLS A how-to gu Australian ide for fundraising voluntee
rs
.au
16. Fundraising with Novelties & Showbags
fundraisin
11. Fundraising with Food & Fruit
17. Fundraising with Personal Care Products 18. Fundraising with Photography 19. Fundraising with Promo Products/Wristbands/Badges 20. Fundraising with Shopping Tours 22. Fundraising for High Schools 23. Fundraising for Primary Schools 24. Fundraising for Childcare & Kindergartens 25. Fundraising for Sporting Clubs & community groups
4
Fundraising with BOOKS & COOKBOOKS
for
Individuals 2012
.au
26. Fundraising for Individuals
Fundraising
fundraisin gideas.com
21. Fundraising with Toys & Educational
What’s on offer Choosing a fundraising drive selling books, cookbooks, DVDs or similar form of entertainment taps into both creative and practical aspirations. Suppliers listed in the Fundraising Directory provide: •
books - for toddlers, primary schoolers, teens and adults
•
journals
•
custom cookbooks
•
personalised CDs, DVDs and books that capture those ‘magic’ moments
•
entertainment discounts
Who would this suit? Fundraising drives that relate to books and music are popular for all ages. Childcare centres and kindergartens do particularly well. •
Parents want to give their children educational advantages – and books and music do that.
•
Grandparents and aunts and uncles want to do the ‘right thing’ and buy quality ‘useful’ gifts.
But this can be a fundraiser for any group! Who doesn’t enjoy a good book, a night in with a DVD – or the bargains that can come from Entertainment Books?
When to run your fundraiser? If you’ve read 22 lessons for A+ fundraising, you will have in place: •
a SMART goal – a real target and purpose for fundraising
•
a fundraising calendar with a mix of opportunities throughout the year – without being too enthusiastic or greedy.
Few buy books or DVDs only once a year! But for big sales – and big profits -- plan your delivery to be just before the winter and summer holidays. Gifts that give twice: market an end-of-year fundraiser as helping the time-poor beat the Christmas shopping crowds while also helping a group that’s important to them.
Fundraising with BOOKS & COOKBOOKS
5
Choosing the supplier who’s right for you The Fundraising Directory takes the legwork out of finding suitable suppliers. You can send online queries to suppliers seeking more information and then decide who best meets your needs. Here are the absolute essential questions to ask: 1. How long has the company been in business? 2.
How many years of experience does the company representative have in fundraising?
3. What is the percentage profit of sales?
posters, tally sheets, collection envelopes, pre-sorting?
8. Is there a prize incentive program? If so, who pays for it? 9.
Are products paid for in advance or upon delivery? Will they work with you on a fair payment option?
10. What is the returns policy if you over-order? The last thing you want are boxes of unsold calendars! Why should the kids have all the fun! Check out suppliers who cater for all age groups. You immediately broaden your potential market too.
4. How much can I expect to make?
When talking to the company rep, 5. Is the product high-quality? consider her communication style. Quality products equal quality You want to work with someone revenue returns. who listens to your needs. 6. Is the drive based on orders or The company rep should also ask pre-purchase? you questions about: 7. 6
Does the supplier provide services that will help save volunteers’ time such as checklists, promotional
Fundraising with BOOKS & COOKBOOKS
•
your group’s financial goal
•
your fundraising timeline
•
the number of potential participants and their ages
PUBLISHED AUTHORS
COOKBOOKS Our passion is helping preschools, schools and community groups publish their premium quality fundraising cookbooks that everyone will just love! Our 3-step process is SO simple and involves very little work for you:
1 2 3
Register and start promoting your event. Families then submit their recipes DIRECT TO US via our simple website template. Once you check the recipes, we then do EVERYTHING else to edit, design and print your stunning cookbook. Just select from our large range of available sizes, styles & food photos and WE DO THE REST! We prepare your cookbook printing proof. You approve, we print & deliver.
“Thank you for making the process of having our very own beautiful cookbook such an easy project. I would recommend to anyone wishing to publish a cookbook to first contact Published Authors.” Northview State School P&C
Contact us for our FREE INFORMATION PACK & SAMPLE COOKBOOK www.PublishedAuthors.com.au Ph: 1300 112 770
any historical information (e.g. Fundraising tips past fundraisers, participation levels, successes and failures). Product drives work best when they’re short and sharp: three weeks If he doesn’t, he’s not really is ideal. interested in you: and you shouldn’t • You’ll need to promote ahead be interested in him either! of the fundraiser. •
Some suppliers offer products as an alternative to cash as your fundraising reward. If your goal is to raise money for new games, puzzles or books, look at this option closely. Could you get what your group needs using this offer? An alternative may be to take some of your ‘profit’ in the form of goods and use those books, games or CDs as a prize in a Santa stocking end of year raffle.
•
You’ll need to launch the fundraiser.
•
You’ll need to round up the orders.
Hints on all this – and more – are detailed in 22 lessons for A+ fundraising. But here are some specific marketing tips for selling these products: 1.
Catalogues won’t sell themselves. You need a campaign that gets potential buyers looking seriously at what’s offered – and placing an order.
•
Consider a party plan type get-together or a show-and-tell display of some of thebooks on offer.
2. Make sure the people you are seeking support from understand fully why their 8
Fundraising with BOOKS & COOKBOOKS
The fund-raiser everyone looks forward to, year after year! Reserve your 2013 | 2014 Entertainment™ Books now Easy and risk-free Entertainment™ Books are an easy, effective and risk-free way to raise funds for your club, school or organisation. Books are provided on consignment, so there is no up-front cost!
Everyone loves the Entertainment™ Book Filled with valuable offers from popular restaurants, cafés, attractions, theatres, cinemas, sport, hotel accommodation and much more. Entertainment™ Books provide tremendous value. Supply is limited, so to reserve your Books, or for more information, visit:
www.entertainmentbook.com.au or call (03) 9815 4400
© 2012 Entertainment Publications of Australia Pty. Ltd.
is a registered trademark licensed from Entertainment Publications, LLC.
Fundraising with BOOKS & COOKBOOKS
9
help is needed. Communicate your fundraising goal loud and clear:
When the fundraising’s over
We want to raise $5000 by 30 June to install shade sails in the playground.
Orders have been dispatched, the money’s banked, and it’s all over, right? Not quite. But then, you know that: you’ve read 22 lessons for A+ fundraising!
3. Provide great reasons to buy! Here are a few: •
Everyone loves a good story
•
Books open up the world to readers
•
Books and music encourage life-long learning
•
Music helps improve a child’s social interaction, physical coordination, concentration, memory, mathematical abilities, comprehension, logic, problem-solving and language
•
Books, CDs, DVDs and movies are welcomed presents for all ages
•
No more whines of “I’m bored!”
•
Appreciating words and rhythm won’t be habits you ever regret your child developing.
10 Fundraising with BOOKS & COOKBOOKS
Here are some of the jobs that the fundraising committee still needs to do:
1.
Share the outcome with your community.
Too often, a fundraiser just fades away. People want to know what happened! Communicate the result with all who took part – committee members, volunteers, and supporters – using your newsletter and/or website.
2.
Provide your fundraising supplier with feedback.
Then head to the supplier’s listing on the Fundraising Directory website to leave a review of this supplier to share with other fundraising volunteers.
3.
Congratulate your volunteers on a job well done.
They’ll be more receptive to helping again.
4.
Complete the Report Card in your Fundraiser’s Handover Manual. While it’s fresh in your mind, complete a Fundraising Report Card that is contained in your 2013 Fundraising Directory, ready to be passed on to the incoming organiser. The templates in the Directory are very easy to fill out, and mean that your fundraising can be improved upon from year to year.
Advertise YOUR Business HERE!
email: sales@directdigital.com.au or phone: 1300 653 305
Copies of the 2013 Fundraising Directory are only $6 per copy and can be ordered online from fundraisingdirectory.com.au. Subscribe to our FREE monthly Fundraising eNewsletter to receive a bonus Fundraising Report Card Template. Click here to subscribe.
Fundraising with BOOKS & COOKBOOKS 11