FOOD & FRUIT 2013
A how-to guide for Australian fundraising volunteers
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FUNDRAISING WITH
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One of the biggest decisions a committee has to make is what to do to raise those much needed extra funds for a group project. From my experience, product drives make fundraising easy. But there are so many different products to choose from! The Fundraising Directory presents you with an A to Z guide of reliable and proven fundraising products and services in Australia. In this ebook, a companion to my 22 lessons for A+ fundraising, let’s look at the possibilities that come from just one category – food and fruit. A well-planned campaign will see your products gobbled up (literally!) presenting your group with profit on a platter. Suppliers listed in the Fundraising Directory include old favourites and some delicious surprises. Eat, fundraise and be merry!
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What’s on offer The Fundraising Directory offers a virtual smorgasboard of scrumptious quality food options including: • bananas • biscuits • cakes and slices • chicken • coffee and tea • cookie dough • gingerbreads • fruit and cereal bars • gingerbreads • lamingtons • mangoes • muffins • pies Some of these are family grocery staples; others are ‘sometimes’ foods. All have proven themselves for fundraising drives.
Who would this suit? Your group demographics will determine what food products will work best: consider age groups, income levels, and values. Some foods work better for some groups. Fundraising for a group 4
Fundraising with FOOD & FRUIT
made up of teenagers is notoriously difficult but involve them in a product drive like cookie dough and they’ll eat up the chance!
When to run your fundraiser? If you’ve read 22 lessons for A+ fundraising, you will have in place: • a SMART goal – a real target and purpose for fundraising
•
a fundraising calendar with a mix of opportunities throughout the year – without being too enthusiastic or greedy.
The timing of your food drive will be determined by your choice of food. Some foods are year-round; others are seasonal. Some canny suppliers offer a variety of menus to suit seasons, special occasions (like Easter or Christmas) and day-to-day family dining.
Choosing the supplier who’s right for you The Fundraising Directory takes the legwork out of finding suitable suppliers. You can send online queries to suppliers seeking more
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information and then decide who best meets your needs.
4. How much can I expect to make?
Here are the absolute essential questions to ask:
5. Is the product high-quality? Quality products equal quality revenue returns.
1. How long has the company been in business?
6. Is the drive based on orders or pre-purchase?
2. How many years of experience does the company 7. Does the supplier provide representative have in services that will help save fundraising? volunteers’ time such as checklists, promotional 3. What is the percentage profit posters, tally sheets, collection of sales? envelopes, pre-sorting? * Percentage does not necessarily translate into profit. If one company offers you 30% of gross sales and another offers you 20% ask why. It could be that the ‘20%’ company offers useful ‘extras’ that could boost sales and save time e.g. kick-offs, incentives, timely delivery of merchandise, customised packaging for individuals. Perhaps the quality is so superior that an increased sales volume will net your group more money. Don’t take the percentage on face value. 6
Fundraising with FOOD & FRUIT
8. Is there a prize incentive program? If so, who pays for it? 9. Are products paid for in advance or upon delivery? Will they work with you on a fair payment option? 10. What is the returns policy if you’re dissatisfied? When talking to the company rep, consider her communication style. You want to work with someone who listens to your needs. The company rep should also ask you questions about: • your group’s financial goal • your fundraising timeline • the number of potential
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Q
How long has Dreamy Donuts been operating? A Dreamy Donuts launched in 2006 and since established itself as Australia’s leading premium donut concept. Dreamy Donuts prides itself on not only being a 100% Australian owned concept but also a premium donut and coffee franchise operation that offers an array of quality products and an exceptional standard of customer service. Q Why choose a Dreamy Donuts Fundraiser? A • Better Profits: Earn $5 on every pack of Traditional Glazed Donuts sold and $6 on every Mixed Dozen Pack sold. • Great Product: Prepared fresh every day, our donuts are made with the best quality ingredients! • Easy: A Dreamy Donuts representative will guide you through the process.
• Bonus: For every 20 dozen donuts sold, you receive a free dozen donuts to sell at 100% profit! Q How do I get started? A Simply call a member of the Dream Team to discuss your fundraiser. You will be provided with further information on everything that the drive has to offer, as well as all the required documents and materials to run a successful fundraiser. Q What range of Donuts do you supply? A We not only supply Traditional Glazed Donuts, but we have a delicious range including Strawberry, Milk Chocolate Dream, Traditional Cinnamon and Raspberry White Choc. Visit www.dreamydonuts.com to view the full range.
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participants and their ages • any historical information (e.g. past fundraisers, participation levels, successes and failures). If he doesn’t, he’s not really interested in you: and you shouldn’t be interested in him either!
Fundraising tips Product drives work best when they’re short and sharp: two to three weeks is ideal. •
You’ll need to promote ahead of the fundraiser.
•
You’ll need to launch the fundraiser.
•
You’ll need to round up the orders.
Hints on all this – and more – are detailed in 22 lessons for A+ fundraising. But here are some specific marketing tips for selling these products: 8
1. Communicate your fundraising goal loud and clear: We want to raise $5000 by 30 June to install shade sails in the playground. Fundraising with FOOD & FRUIT
2. If the product is unfamiliar to your group, ask for a sample – a taste test.
3. Make sure you have volunteer helpers to pack and distribute the food quickly. Orders need to be picked up or delivered promptly.
4. Distribute order forms far and wide. Email out to friends and work colleagues, ask your neighbours; just remember to get them to pick up their orders when the food arrives!
When the fundraising’s over Orders have been dispatched, the money’s banked, and it’s all over, right? Not quite. But then, you know that: you’ve read 22 lessons for A+ fundraising! Here are some of the jobs that the fundraising committee still needs to do:
1.
Share the outcome with your community.
Too often, a fundraiser just fades away. People want to know what happened! Communicate the result with
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BAKE YOUR OWN QUICK & EASY ORDER FORM DRIVE
SIMPLY SCOOP, BAKE & SERVE!
Thaw out the tub and scoop out a teaspoonful of dough. You can refreeze the tub.
• • • • AMBER PRODUCT SMART CHOICES GO FOR YOUR LIFE
• •
Roll into a ball, place onto a baking tray and bake for 12-14 minutes.
7 delicious flavours. Make 100 13g bite size cookies per 1.3kg tub. Can be refrozen. Order form drive - we supply the colour order forms. Australian owned and made. Free incentive prizes.
Scrumptious, fresh cookies and biscuits freshly baked by you!
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all who took part – committee members, volunteers, and supporters – using your newsletter and/or website.
2.
Provide your fundraising supplier with feedback.
Then head to the supplier’s listing on the Fundraising Directory website to leave a review of this supplier to share with other fundraising volunteers.
3.
Congratulate your volunteers on a job well done.
They’ll be more receptive to helping again.
4.
Complete the Report Card in your Fundraiser’s Handover Manual.
Copies of the 2013 Fundraising Directory are only $6 per copy and can be ordered online from fundraisingdirectory. com.au. Subscribe to our FREE monthly Fundraising eNewsletter to receive a bonus Fundraising Report Card Template. Click here to subscribe.
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What’s this? You need to read 22 lessons for A+ fundraising, explaining the essential tidy up actions that are needed.
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10 Fundraising with FOOD & FRUIT
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Everyone wants to run this order form fundraiser! The best tasting cookies freshly baked at home. re-frozen. Simply scoop from the tub, Q How does the cookie place on a baking tray and baked fresh dough/muffin fundraiser work? in the oven. A The fundraising drive itself is very Q What is the best time of year to simple to run, using order forms which run a cookie dough fundraiser? we supply with your sellers obtaining A This fundraiser is perfect all pre-payments. Organisers do not need year-round for all types of groups. We to chase outstanding money. keep stock in the main capital cities for Combined with a quality product that ease of delivery Australia wide. is easy to sell, Billy G’s Gourmet Cookie Q Why is the cookie dough and Biscuit Dough is a successful fundraiser so popular? fundraiser. Q What flavours of cookie dough are A The taste of course - our product is very well known throughout Australia. most popular? Supporters within groups now ask their A Billy G’s Triple Choc, White Choc fundraising organisers to run the Chunk Macadamia, Choc Chunk and cookie dough fundraiser! Nothing ANZAC Biscuits are our most popular beats freshly baked cookies and it’s a varieties. great family activity. We only sell the Q How do the cookies work? product as a fundraiser, which makes it A Each tub of cookie dough is 1.3kg, and makes 52 cookies at 25 grams each more profitable! which at only 31 cents per cookie is terrific value. The tubs keep in the fridge for up to 30 days, and in the freezer for up to a year. It can be Fundraising with FOOD & FRUIT 11
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$2 proFit per paCKet!
Fundraiser Fundraising is simple with great temptations. raise $2 per packet sold of our delicious cakes, muffins and melting moments.
Affordable and made fresh our products are packaged and ready to eat at your convenience. We supply you with a fundraising pack including colour order forms and a steps to success guide, with Australia wide delivery direct to your door.
FreeCall 1800 301 511 Our dedicated Fundraising Coordinator is available to assist. fundraising@greattemptations.com.au www.greattemptations.com.au Fundraising with FOOD & FRUIT 13
Index to Fundraising eBooks FREE eBooks available from fundraisingideas.com.au fu n d ra is in
1. The Essentials of Fundraising - 22 Lessons for A+ Fundraising 2. Fundraising with ARTWORK, STATIONERY & LABELS 3. Fundraising with Athons & Raffles 5. Fundraising with Bulbs, Herbs & seeds
g id e a s.c o
4. Fundraising with Books
The Essenti als of Fundrais ing 2013 RAISING
22 LESSONS FOR A+ FUND
m .a u
6. Fundraising with Chocolates & Lollies 7. Fundraising with Clothing & Jewellery 8. Fundraising with Custom Labelled Beverages 9. Fundraising with ECO-FRIENDLY PRODUCTS 10. Fundraising with Entertainment 12. Fundraising with Glowsticks & Flashing Novelties 13. Fundraising with Homewares
NG
gideas.com
14. Fundraising with Miscellaneous Ideas
FUNDRAISI
ARTWO WITH STATIONERK, R & LABELSY 2013
15. Fundraising with MOTHERS & FATHERS DAY STALLS A how-to gu Australian ide for fundraising voluntee
rs
.au
16. Fundraising with Novelties & Showbags
fundraisin
11. Fundraising with Food & Fruit
17. Fundraising with Personal Care Products 18. Fundraising with Photography 19. Fundraising with Promo Products/Wristbands/Badges 20. Fundraising with Shopping Tours 22. Fundraising for High Schools 23. Fundraising for Primary Schools 24. Fundraising for Childcare & Kindergartens 25. Fundraising for Sporting Clubs & community groups
14 Fundraising with FOOD & FRUIT
for
Individuals 2013
.au
26. Fundraising for Individuals
Fundraising
fundraisin gideas.com
21. Fundraising with Toys & Educational