PHOTOGRAPHY 2013
A how-to guide for Australian fundraising volunteers
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FUNDRAISING WITH
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One of the biggest decisions a committee has to make is what to do to raise those much needed extra funds for a group project. Sometimes it’s easy to do what’s been done before, in the name of tradition; or because it seems just too hard to do something different. From my experience, product drives make fundraising easy. But there are so many different products to choose from! The Fundraising Directory presents you with an A to Z guide of reliable and proven fundraising products and services in Australia. In this ebook, a companion to my 22 lessons for A+ fundraising, let’s look at the possibilities that come from just one category – photography. It’s a snap! Direct Digital
What’s on offer Suppliers listed in the Fundraising Directory provide commission for photography services booked through your group, and some run family portrait fundraising where your group receives a referral fee for families booked for the sitting.
Reasons to consider this fundraiser 1.
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2.
Many families also invest in formal annual portraits; not only for their own home but as gifts for family and friends.
Both of these scenarios simply redirect money that would otherwise be spent at a studio that’s not supporting your fundraising efforts.
When to run your fundraiser?
Most schools and clubs have If you’ve read 22 lessons for A+ annual group photos taken. This option turns a ritual into a fundraising, you will have in place: fundraiser. • a SMART goal – a real target and purpose for fundraising
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a fundraising calendar with a mix of opportunities throughout the year – without being too enthusiastic or greedy.
Depending on the type of photographic service booked, this may replace your formal class photos. Mothers Day and Christmas are popular for gift-giving of photographs: perhaps consider a ‘sitting’ day for group shots of families prior to these events. As a final year at primary school, turn a year book into a fundraiser with a quality coffee-table book of images of the ‘year that was’. The same could be achieved for a sporting group, marking the season.
Choosing the supplier who’s right for you The Fundraising Directory takes the legwork out of finding suitable suppliers. You can send online queries to suppliers seeking more information and then decide who best meets your needs. Here are the absolute essential questions to ask:
1. How long has the company been in business? 2.
How many years of experience does the company representative have in fundraising?
3. What is the percentage profit of sales? 4. How much can I expect to make? Percentage does not necessarily translate into profit. If one company offers you 30% of gross sales and another offers you 20%, ask why. It could be that the ‘20%’ company offers useful ‘extras’ that could boost sales and save time e.g. kick-offs, incentives, timely delivery of merchandise, customised packaging for individual. Perhaps the quality is so superior that an increased sales volume will net your group more money. Don’t take the percentage of sales at face value.
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5. Is the product high-quality? Quality products equal quality revenue returns.
8. Is there a prize incentive program? If so, who pays for it?
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Is the drive based on orders or pre-purchase? Do you need to order the photo pack before the photos are taken? Can you reorder?
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Does the supplier provide services that will help save volunteers’ time such as checklists, promotional posters, tally sheets, collection envelopes, pre-sorting?
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Are products paid for in advance or upon delivery? Will they work with you on a fair payment option?
10. What is the returns policy if you over-order? When talking to the company rep, consider her communication style. You want to work with someone who listens to your needs. The company rep should also ask you questions about: •
your group’s financial goal
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your fundraising timeline
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the number of potential participants and their ages
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any historical information (e.g. past fundraisers, participation levels, successes and failures).
If he doesn’t, he’s not really interested in you: and you shouldn’t be interested in him either!
Fundraising tips email: sales@directdigital.com.au or phone: 1300 653 305 6
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Product drives work best when they’re short and sharp: three weeks is ideal.
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You’ll need to promote ahead of the fundraiser.
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You’ll need to launch the fundraiser.
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You’ll need to round up the orders.
Hints on all this – and more – are detailed in 22 lessons for A+ fundraising. But here are some specific marketing tips for selling these products: 1. Communicate your fundraising goal clearly.
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We want to raise $1500 to buy the tuckshop a new oven
2.
Align – wherever possible – the fundraising goal and the fundraising drive. For example, the team photo with fundraising for a special skills training session or to show off new jerseys.
3.
Promote as gifts that will be welcomed by grandparents, extended family, godparents to enhance sales volume.
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When the fundraising’s over Orders have been dispatched, the money’s banked, and it’s all over, right? Not quite. But then, you know that: you’ve read 22 lessons for A+ fundraising! Here are some of the jobs that the fundraising committee still needs to do:
1.
Share the outcome with your community.
Too often, a fundraiser just fades away. People want to know what happened! Communicate the result with all who took part – committee members, volunteers, and supporters – using your newsletter and/or website.
2.
Provide your fundraising supplier with feedback.
Then head to the supplier’s listing on the Fundraising Directory website to leave a review of this supplier to share with other fundraising volunteers.
3.
Congratulate your volunteers on a job well done.
They’ll be more receptive to helping again.
4.
Complete the Report Card in your Fundraiser’s Handover Manual. Immediately after the fundraiser, complete a Fundraising Report Card in order to assess the event.
The Fundraising Report Card can be downloaded from fundraisingdirectory.com.au and can easily be passed on to the next organiser for future events. The templates are simple to use and to fill out so that you can continuously improve your fundraisers every year. Subscribe to our FREE monthly Fundraising eNewsletter to receive a bonus Fundraising Report Card Template. Click here to subscribe.
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Win a Rose Bloom from
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Index to Fundraising eBooks FREE eBooks available from fundraisingideas.com.au fu n d ra is in
1. The Essentials of Fundraising - 22 Lessons for A+ Fundraising 2. Fundraising with ARTWORK, STATIONERY & LABELS 3. Fundraising with Athons & Raffles 5. Fundraising with Bulbs, Herbs & seeds
g id e a s.c o
4. Fundraising with Books
The Essenti als of Fundrais ing 2013 RAISING
22 LESSONS FOR A+ FUND
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6. Fundraising with Chocolates & Lollies 7. Fundraising with Clothing & Jewellery 8. Fundraising with Custom Labelled Beverages 9. Fundraising with ECO-FRIENDLY PRODUCTS 10. Fundraising with Entertainment 12. Fundraising with Glowsticks & Flashing Novelties 13. Fundraising with Homewares
NG
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14. Fundraising with Miscellaneous Ideas
FUNDRAISI
ARTWO WITH STATIONERK, R & LABELSY 2013
15. Fundraising with MOTHERS & FATHERS DAY STALLS A how-to gu Australian ide for fundraising voluntee
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16. Fundraising with Novelties & Showbags
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11. Fundraising with Food & Fruit
17. Fundraising with Personal Care Products 18. Fundraising with Photography 19. Fundraising with Promo Products/Wristbands/Badges 20. Fundraising with Shopping Tours 22. Fundraising for High Schools 23. Fundraising for Primary Schools 24. Fundraising for Childcare & Kindergartens 25. Fundraising for Sporting Clubs & community groups
10 Fundraising with PHOTOGRAPHY
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Individuals 2013
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26. Fundraising for Individuals
Fundraising
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21. Fundraising with Toys & Educational