Fundraising for Sporting Clubs and Community Groups 2013 by Direct Digital

Sporting Clubs & Community Groups 2013

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Fundraising for

ebook - Fundraising for Sporting Clubs

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An Australian fundraising tradition for over 35 years.

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Fundraising for Sporting Clubs e-book

EDITOR Mandy Weidmann 1300 653 305

ADVERTISING ENQUIRIES 1300 653 305 sales@directdigital.com.au

PUBLISHER Direct Digital Publications Pty Ltd ABN 98 118 909 069 p: 1300 653 305 f: 1300 769 823 www.fundraisingideas.com.au admin@directdigital.com.au

DISCLAIMER Direct Digital Publications Pty Ltd takes no responsibility for materials in this publication or claims made by advertisers, or errors or omissions. Readers should not act on any representations made in this book without independent verification.

CONTENTS Introduction Goal!

7 12

Choosing fundraising options that suit your club 12 - Product Drives

- Fundraising Events

Common problems solved

Other funding sources

Share the outcome with your community

Index to eBooks

ebook - Fundraising for Sporting Clubs

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Introduction A+ fundraising for your sports club* Sporting clubs and small community groups are like extended families: there’s a bond that glues you together no matter what other differences you have. Fundraising is generally the most cost-effective way to make money for your club; and you have a ready-made market in fervent supporters: club members, their families and friends, and local fans of the sport. Holding a fundraising activity doesn’t just put much-needed dosh into club coffers: it provides a chance to promote your club at the community level, generating more support and participation. Read on to learn the game plan your team needs to score in fundraising.

Happy fundraising!

* When I say ‘sports club’, think broadly. Whether you’re a member of a footy club, cricket team, swim squad, dance studio, equestrian group, judo club, scouts - any and all clubs share these principles for fundraising success.

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Fundraising for Sporting Clubs e-book

Meet Kathy, she has been with our family owned and operated company for over 15 years. She is a wealth of knowledge! Phone 1800 657 489

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Make up to 70% clear cash profit. Receive up to 30% value for prizes and support materials. The most proven and profitable fun run/walk-a-thon program. Our premium program is 25% cheaper** than the standard program offered by others - more money in your pocket to purchase equipment/ resources for your school/group. Run the fundraiser with your cross country, walk-a-thon, lap-a-thon, sports carnivals, kick-a-thon, dance-a-thon or Walk to School Day.

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FUNDRAISING SCRATCH CARDS MAKE UP TO 90% PROFIT • • u for your

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Complete information on all of our programs is available at www.australianfundraising.com.au where you can request a free information kit and samples online. Alternatively you can call our office on FREE CALL 1800 657 489 (07 3279 0140 from mobiles). Check our website for the new *To approved customers. **As of November 2012. discount vouchers that we supply to your sellers.

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Choose from three great destinations. We do all of the setup for you! These raffles are just for your group. It’s your very own raffle for general fundraising or as a fete/fair raffle. Someone in your group or community will win this terrific holiday prize. We supply the holiday and travel prizes, the professionally printed colour raffle tickets personalised with your logo and raffle details and colour book covers, draft parent’s letters, seller incentive prizes, courier costs and accounting tally software/tally sheets. Easy payment plan to take the pressure off your cash flows.

You provide an outstanding opportunity for your families/members to purchase and sell beautiful, handcrafted, 3D greeting cards at the exceptional value of only $0.80 each. Three gift/display boxes available: All Occasion Cards, Birthday Cards, Christmas Cards Run the fundraiser as a direct sale or as an order form drive.

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Support Cancer Council, promote sun protection awareness and raise funds for your group. Run as an in-hand direct sale or as an order form drive. The order form includes the SunSmart SLIP, SLOP, SLAP, SEEK, SLIDE message.

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ebook - Fundraising for Sporting Clubs

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Meet Kathy, she has been with our family owned and operated company for over 15 years. She is a wealth of knowledge! Phone 1800 657 489

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This fundraiser is brought to you by Proudly Australian owned and operated.

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GOAL! Okay – I’m not talking about the ball passing between two posts to score your team points. I’m talking about why you need to raise money; and the answer is not ‘because we need it’!

• clothing and jewellery • custom-labelled beverages • entertainment • food and fruit • glowsticks and flashing novelties • homewares • novelties

Successful fundraising demands a SMART goal:

• personal care products

• Specific – well-defined and clear

• photography

• Measurable – in terms of progress towards the goal

• printing and promotional products • shopping tours

• Agreed – all key stakeholders agree to the goal and have a stake in it

• silicone bracelets

• Realistic – don’t be too ambitious

• toys and educational products

• Timely – a time frame is built in.

Not every one of these works for every group. Look at your group’s demographics, disposable income, interests and values.

Lesson 1 in my comprehensive ‘Essentials of Fundraising’ eBook takes you through this critical first step.

Choosing fundraising options that suit your club Browse the Fundraising Directory and you’ll see 17 distinct categories of products offered for fundraising either as product drives, party plans, events or spur-of-themoment spends: • artwork, stationery and labels • a-thons and raffles • books and movies

Think timing too. Some fundraisers need more lead-time than others to deliver product, and profit. How fast do you need to raise the money? Is it for a long-term goal (perhaps to help pay for a new clubhouse) or short-term (upgrade equipment, offset costs of specialist training etc)? In your favour, club membership automatically suggests a common interest in the sport – and the club. But consider also divided loyalties – particularly if this is kids’ sport and a family has a number of children all playing for different teams or participating in a number of extra-curricular activities!

• chocolates and lollies

ebook - Fundraising for Sporting Clubs

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Fundraising for Sporting Clubs e-book

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Complete information is available at www.australianfundraising.com.au. Request a free information kit or samples online or by phoning our office on free call 1800 657 489 (or 07 3279 0140 from mobiles). 1. To approved customers. 2. Returns of unopened cartons for orders of 60 or more carry packs. Must be returned within 28 days from delivery. No handling charge for returns. 3. Freight surcharge may apply for small orders for country and interstate orders. Contact our office. 4. One (1) free carry pack for every 50 carry packs net sold. * Profit assumes your organisation is not GST registered.

This fundraiser is brought to you by Proudly Australian owned and operated.

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Product drives The following product drives have proven track records for sporting club success: • chocolates and sweets – boxes of product are purchased upfront (sometimes a delayed invoice is offered), distributed among club members and sold in workplaces, to neighbours, family and friends. • custom-labelled water - a healthy and practical choice that can be sold throughout a season at games and from the clubhouse. • food – orders are taken (from family, friends, neighbours and work colleagues), money received, and products delivered and distributed. Order-based drives do need lead time and volunteers to help with distribution, but involve minimal risk. • homewares – whether making a décor statement or, when it’s sport for young kids, displaying artistic as well as sporting talent. Lorraine Lea Linen entered a sponsorship arrangement with Netball Australia in 2008. Since then, it’s helped many other sporting clubs raise money selling its tea towel sets. Clubs order a number of sets upfront and use these to generate more sales. These two-pack 100% cotton teal towels sell for $8. The club keeps $2. Unsold stock can be returned. • books – sell from catalogues, books for all ages go down well, or consider publishing your own cookbook! While thinking of publications, Entertainment fundraisingideas.com.au

Books are filled with valuable offers and discounts from local restaurants, hotels, and attractions. • Customised scratchies – relatively new to Australia (but part of the sporting club culture in New Zealand), presenting an innovative twist to the ‘scratch and win’ concept • Temporary tattoos and customised silicone bracelets leave no doubt where loyalties lie. They’re cheap – and will sell among players and spectators at games throughout the season. Is your goal building related? Align your funding efforts with a buy-a-brick campaign!

Fundraising events Sporting clubs promote healthy living – along with an equally healthy dose of competitive spirit. Consider running an a-thon. It doesn’t have to be the traditional walk-a-thon. Use your imagination – swimming, kicking goals, dribbling balls, dancing, walking dogs: here’s a chance for active participation and pledges from team supporters and beyond. Turn your fundraiser into a social event for the wider community: host a trivia night or a comedy sit-down dinner. Use the clubhouse as a venue to keep overheads down. How do you celebrate the end of the season? Does it quietly pass or do you hold an all-in family fun day? Planning an event like this is easy when you tap into the experience of fete greats who Fundraising for Sporting Clubs e-book

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Calendars * Cards * Diaries * Labels Fun, Easy and Creative! Each calendar, card or diary is unique, made from each child’s own artwork or photo to organise * Simple – we send you everything you need

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contributed to my free eBook How to Organise a Fete. Use the family fun day to celebrate great performances while marketing the club for the next season too. As the sun sets on another season, it’s time for the glow products to come out.

Common problems solved Help! How do we get our message out to all teams? We train and compete at different times on different days; sometimes even at different places?

2. Establish a web presence for your club. Commit to this website being regularly updated (not just the competition ladder!) 3. Use group emails to send out bulletins and fundraising flyers (don’t forget to use ‘blind copy!). 4. Set up a Facebook page for your group. An executive committee member has the authority to click on ‘Create a page for a celebrity, band or business’. Or you can create a ‘group’ and what’s referred to as an ‘unofficial fan page’. • Either way, upload your club logo, photos that show your club’s activities in a positive way; even a short video clip. • Use your database of group members to tell everyone that there’s a FB presence they need to check out.

Go online to get your message out! Sporting clubs have a real challenge that schools don’t. Unlike the set hours of school, team training and competition take place at different times on different days in different places. You and your enthusiastic volunteers could organise to be at every club training session, handing out flyers, and then hassling to collect orders. In fact, you may need to resort to this ‘in-your-face’ approach but it is time and volunteer intensive… A 21st century way of doing the same job is to go online! Here’s how: 1. On sign-up day make sure the paperwork captures current email addresses of parents (and teens – they’re old enough to do their bit!). This becomes the makings of your database. fundraisingideas.com.au

• Use ‘what on your mind?’ as a prompt to provide progress reports – whether it’s a countdown to an event, a reminder to get orders in (or pick them up!), or a call for volunteer help. Every time an update is made, ‘friends’ will get the advice as News Feed. 5.

Become a ‘fan’ of your club’s Facebook presence. Thanks to Facebook’s News Feed, friends constantly learn what pages others are ‘fanning’ (to use FB-speak). Curiosity prompts them to take a look – and voila!: if they like, they’ll become a fan too.

Fundraising for Sporting Clubs e-book

Our season’s practically over before it starts. How can we possibly fundraise?

Other funding sources

You’re in luck! Product drives are best run short and focused. There’s a kick-off (or launch), a couple of weeks to drive home the effort and wrap-up.

Don’t forget to check out the availability of grants to sporting clubs – offered by local, state or federal government departments as well as some household name Australian companies.

Choosing a direct sales product drive – where product is in club members’ hands ready for immediate sale – definitely overcomes this concern.

• The Federal Government set up the Australian Sports Foundation to help not-for-profit groups raise money for eligible sports projects.

Our families are stretched. What with uniforms and club membership, they don’t have money to burn.

Then there’s sponsorship. You’d be surprised how willing a local business will be to support a local sporting club but think first – how would this business relationship benefit them? What can you offer them in return? Do you have a highprofile patron or celebrity supporter that the sponsor would love to be seen with? Does their product ‘fit’ without your club membership?

Focus on selecting a product that may be part of club families’ normal spending and then change where the money is spent, that is, through the club. That way the club’s not asking members to bust their household budget. For example: • A family may go to a photographic studio for a Mother’s Day sitting. Instead, organise a photographer at the clubhouse and receive a commission. • Instead of shopping at the local bookstore, encourage families to order from a fundraising book catalogue. • Buying water? Don’t go for commercial brands: put your club’s name on customised labels and sell your own vintage H20.

ebook - Fundraising for Sporting Clubs

• Be grateful for in-kind support. A parent who is an electrician may offer services for free throughout the season: that’s an expense the club saves. Put a dollar value on it and reciprocate the recognition from this ‘sponsor’. Check out financial assistance that’s available for: • juniors under the Local Sporting Champions program – helping towards the cost of travel, accommodation, uniforms or equipment when competing at official National Sporting Organisation or National Sporting Organisation for people with a Disability- endorsed state or national sporting competitions fundraisingideas.com.au

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• coaches – National Coaching Scholarships are about developing Australia’s coaching talent

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• referees - National Officiating Scholarships help the best reach the highest level of officiating in their sports

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• women in sport – such as the Sports Leadership Grants for Women.

Share the result with all who took part. Use your Facebook or blog to post updates If a local journalist has shown interest in your efforts, follow it up. Just don’t forget your supporters and sponsors – a little thank you goes a long way – particularly when it’s time to ask for support again! BEST OF LUCK!!!

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Fundraising for Sporting Clubs e-book

Index to Fundraising eBooks FREE eBooks available from fundraisingideas.com.au fu n d ra is in g

1. The Essentials of Fundraising - 22 Lessons for A+ Fundraising 2. Fundraising with ARTWORK, STATIONERY & LABELS 3. Fundraising with Athons & Raffles 5. Fundraising with Bulbs, Herbs & seeds

RAISING

22 LESSONS FOR A+ FUND

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6. Fundraising with Chocolates & Lollies

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4. Fundraising with Books

The Essenti als of Fundrais ing 2012

7. Fundraising with Clothing & Jewellery 8. Fundraising with Custom Labelled Beverages 9. Fundraising with ECO-FRIENDLY PRODUCTS 10. Fundraising with Entertainment 12. Fundraising with Glowsticks & Flashing Novelties 13. Fundraising with Homewares

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14. Fundraising with Miscellaneous Ideas

FUNDRAISI

ARTWO WITH STATIONERK, R & LABELSY 2012

15. Fundraising with MOTHERS & FATHERS DAY STALLS A how-to gu Australian ide for fundraising voluntee

16. Fundraising with Novelties & Showbags

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11. Fundraising with Food & Fruit

17. Fundraising with Personal Care Products 18. Fundraising with Photography 19. Fundraising with Promo Products/Wristbands/Badges 20. Fundraising with Shopping Tours 22. Fundraising for High Schools 23. Fundraising for Primary Schools 25. Fundraising for Sporting Clubs & community groups 26. Fundraising for Individuals

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24. Fundraising for Childcare & Kindergartens

Fundraising

Individuals 2012

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21. Fundraising with Toys & Educational