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Ten Top Tips for Powerful Email Marketing Campaigns E-mail marketing is one of the most efficient and easiest ways to do online marketing. Effective emarketing campaigns can attract your reader's attention through well though out subject line, interesting text which could lead them to follow your call of action. By following some effective strategies and email management, you can easily save yourself effort and time and ensure that most of your emails will be opened, read and responded to. A good email marketing service like optin can also assist you in this matter. So here are the Top 10 Email Marketing Tips for 2011. 1. Professional template - You should try sending out professional looking template instead of just generic email. This template should reflect the fonts, colors and several other branding elements of your website and business. With this approach, your recipients will recognize your business and this approach will also generate a feeling of trust. 2. Interesting subject line - You should keep the subject line creative and short. If your subject line is not creative, nobody will even bother to open your email. 3. Personalize your email - You should try to include the recipient's name in the message as this will personalize the email and recipient may read and act on your message. You should also handle all queries by customers at personal level instead of relying on an autoresponder service as it creates a much better impression on the minds of prospective customers. 4. Email from a firm/ person - You should try to send your emails in a firm or person's name and not mere email address. This adds to the personalization factor and increases the chance of your email being opened and read. 5. Create a precise call to action - You should try to create a precise call to action with your marketing emails or newsletters. You should be crisp as to what you want from the recipients of your email. You should design your message in such a way that it makes it easy for your recipients to follow. These are no use of list building if you have no exact plan of action in place. 6. Write interesting content - You should ensure that your content is engaging and asks some question from the recipient as their response will generate involvement leading to the success of your campaign. 7. Include signatures - You should include signatures at the end of your marketing emails, as it is
an easiest way to generate more traffic to your site. You should include your company details and website address. It should also have a unsubscribe link. 8. How often should you send emails - Studies have shown that sending marketing emails once a month is optimal for effective communication with your prospective customers. 9. Brand your marketing emails - Email marketing is perfect way to propagate your company brand to all stakeholders. Don't forget to include your business logo and place it at same location in your email each time. Use same colors and fonts as you use on your business websites. 10. Avoid spamming - If you are living or have customers in US, you should be aware that as per FCC spamming is illegal. Even if spam is not illegal in your country, try to avoid it altogether as it will only annoy your prospective customers.
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Article Source: http://EzineArticles.com/?expert=Vincent_J._Valentine
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