2019 Š
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WIJ BELGEN: ENKELE WEETJES!
2019 Š
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DE BELG IS SPAARZAAMST. GEMIDDELD 213 EURO PER MAAND IN 2018, EN NOG MEER DAN VOORGAANDE JAREN.
2019 ©
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DE BELG IS LIEFHEBBER VAN SPAARACTIES.
35% NEEMT VAAK DEEL, 37% REGELMATIG, RESULTEREND IN KLANTENGETROUWHEID.
2019 ©
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DE BELG WINKELT MINDER DAN VROEGER.
TIJD OM ACHTERUITGANG TEGEN TE GAAN! DIVERSIFIËREN IN HET ASSORTIMENT = ALLES ‘CONVENIENT’ OP 1 PLEK VOOR DE CONSUMENT: BROOD, EN OOK BELEG! 2019 ©
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BLEIJENBERG WIL ZIJN KLEINHANDELS TOOLS AANREIKEN OM KLANTENGETROUWHEID TE VERSTERKEN! 2019 ©
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HOE? 2019 Š
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Spa
arka
art
€ € € € € € € € € € € € € € € €
01.
Spaarkaart waarop de consument stickers kleeft met waarden van tussen 0,20 cent / stuk.
2019 ©
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Spa
arka
art
€ € € € € € € € € € € € € € € €
02.
De consument verzamelt met de stickers een bedrag van 5,00 € als retour.
€ 2019 ©
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0,20 € KLEEFSTICKER
Per 3 weken op desbetreffende en vooraf afgesproken artikel(len) volgens jaar data schema. Op de verpakkingen van deze artikelen wordt een ronde 0,20 € kleefsticker voorzien (dubbel kleef systeem) welke de klant makkelijk kan verwijderen om op de spaarkaart te kleven. Bleijenberg dient op dezelfde periodes de % waarden of € waarden aan winkelpunt toe te staan.
2019 ©
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PER 3 ARTIKELEN PER 3 WEKEN
Er worden per 3 artikelen, per 3 weken punten op de pakjes gekleefd, volgens een jaar data schema, op voorhand afgesproken met Bleijenberg, zodat: • Bleijenberg weet welke punten en op welke artikelen moeten voorzien worden, • Bleijenberg de mogelijkheid heeft deze 3 artikelen aan te kondigen op hun folders, liefst met foto ter illustratie, aan hun (winkel) klanten; • idealiter vaak minstens 1 rotatie/volume artikel welke bij de meeste winkelpunten aanwezig zijn, ( b.v. hespeworst, salami, ham, kip, vleesbrood.. aangevuld wordt met 2 minder volume artikelen (kipfilet peperoni, champ worst, lunchworst, strassbourg cobourg , rundsfilet, etc.
2019 ©
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DISTRIBUTIE DOOR BLEIJENBERG Spaarkaart
€ € € €
€ € € € € € € € € € € €
€
Bleijenberg staat in voor distributie van de lege spaarkaarten naar het winkelpunt. Er wordt door Bleijenberg een toonbank houder voorzien voor professionele handelingen, en om “voor hem en zijn klanten” op meest geschikte plaats te kunnen staan voor maximaal impact en zichtbaarheid bij de consument. Idealiter worden kleine miniposters voorzien om aan, op of in de buurt van wandkoeling in de winkel(s) te kunnen hangen, om aan de consument de spaaractie extra kenbaar te maken.
2019 ©
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BETALING AAN DE CONSUMENT
Elke volle kaart wordt door de consument aan het winkelpunt overgemaakt. Het winkelpunt betaalt per direct het bedrag uit: 5 euro aan de consument.
2019 Š
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2019 Š
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2019 Š
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BEDANKT!
2019 Š
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