Keeping it Personal
The Attias Group Takes a Family Approach to Real Estate in Concord team and I use our aptitude and wisdom to be as creative and strategic as possible to get to that perfect outcome.”
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Zur Attias of The Attias Group
In a town with a plethora of franchise real estate agencies, Zur Attias’ family business wanted to create a space for a more personal, thoughtful approach to buying or selling a home in and around Concord. Their unique approach combines cutting edge strategies, calculated and quick responses to real world market conditions, and laserfocused attention to the unique needs of each individual client. The Attias Group is distinguished by its family business model, where every detail reflects on the reputation of the owner, his sons, and a team consisting of talented colleagues, who live in Concord and want to see their friends and neighbors succeed with all of their real estate needs. A Family Business Zur Attias isn’t just the owner of The Attias Group, he’s a father to two sons who work with him and learn from him every day. “I take my role model responsibility seriously,” said Zur. “I have to lead by
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example for my sons. Our business is about the people we serve in a community we live in and care about deeply. I have a 30year reputation for fairness, creativity, and effectiveness that I would like to see my sons adopt and carry on at The Attias Group.” After years of operating a successful, traditional, multi-agent model, The Attias Group decided to bring things back to a more direct and personal approach. Zur changed the model to a team approach, where each specific aspect of the transaction is managed at the highest standard. This allows for individual attention for each and every client under Zur and his team’s watchful eye. Any unique needs a client has are attended to with precision, thoughtfulness, and care. “When we meet a new client – the boutique style of our firm allows us to take the time and the focus needed to achieve each clients’ objective,” said Zur. “We get invited into people’s lives for a short term, and it is of the utmost importance that we achieve the very best outcome for them. The
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Innovative Selling Strategies “Every single listing starts with me,” Zur continued, “and my clients have full access to me through the whole process. When you call our agency, I’m the guy who shows up at your door. I provide that personal guidance, personal representation, and a fountain of wisdom gleaned over a long career. I make sure that the very highest standards are kept at every level – and my team of dynamic and creative people supports the entire process – from research, to staging, to marketing, and more.” Zur and his team leverage unique technologies that help better align each listing with customers who are actively looking. They apply those disruptive technologies to get more qualified people through the door as soon as the listing becomes available. “The shorter time on market, the more convenient for our seller clients (especially during COVID). Efficiency of process is everything.” Together with their unique technologies, this approach results in higher offers and better terms. From a marketing perspective, The Attias Group can offer all of the assets of a franchise, but the smaller group is more nimble and produces better results. “When you are in control of the marketing assets you aren’t in a queue of 70 other listing agents,” said Zur. “I don’t have to wait to get to marketing assets. The way I look at this business, every week a house stays on the market could cost my client money by impacting their selling price. The length of time a home is on the market is extremely important. We have weekly strategy meetings to assess every active listing because responding to the needs of
