Discover Halifax - 2024 Advertising Rate Card

Adriana Santiago (She/Her) Manager, Marketing and Business Development asantiago@discoverhalifaxns.com (902) 489 8312

Mallori Inzinga (She/Her) Account Executive, Rural Tourism minzinga@discoverhalifaxns.com (902) 968-0051

Visitor Guide, Kids’ Guide, Urban Walking Map, Eastern Shore Map, Peggy’s Cove Region Map

Discover Halifax is a non-profit, membership-based marketing and sales organization in partnership with the Halifax Regional Municipality, the Hotel Association of Nova Scotia and participating industry members. As a member of Discover Halifax, you are part of a community working together to grow the tourism economy.

Since its inception in 2002, Discover Halifax’s mandate is to promote Halifax as a destination of choice for leisure and business travellers. We work in partnership with our roughly 500 members across the Halifax region to promote Halifax as a choice destination for events, meetings & conferences, and leisure visitation.

Working with members helps us inspire the world to experience our unique and beautiful destination while providing members with exposure and business opportunities. Advertising opportunities are available to our members, including the Official Halifax Visitor Guide, Halifax Kids’ Guide, Maps, Website and Newsletter advertising, and Visit Stay Enjoy, the in-room hotel channel guide.

Interested in advertising? Contact Adriana Santiago, Manager, Marketing and Business Development at asantiago@discoverhalifaxns.com or (902) 489 8312.

WEBSITE ADVERTISING

Discover Halifax’s website is the official destination marketing website for the HRM, providing the most comprehensive source of visitor information about Halifax to tourists and locals. In 2023, the Discover Halifax website had 2.8 million pageviews with an average of 285k pageviews a month.

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Discover Halifax’s monthly newsletter is sent to approximately 12k readers with a strong +43% open rate. Get your message in front of this engaged audience.

2 partners per month

VISITOR GUIDE

With 100,000 print copies and approximately 30,000 digital reads, the guide aims to connect visitors and trip planners to our members. The 2024 guide is 84 pages long and features custom content curated by Discover Halifax in partnership with local community leaders and tastemakers, along with local photographers.

2023 DIGITAL STATS

• 4+ minutes Average time spent reading

• 30,000+ digital reads

• 1000+ click outs

AUDIENCE

The Official Halifax Visitor Guide is an important resource for leisure guests and the Halifax-based meeting & convention market. The guides are distributed throughout the following industries:

Accommodations (34%)

Visitor Information Centres (31%)

M&C delegates (13%)

Cruise Guests (6%)

Restaurants (5%)

Tours & Transportation (4%)

Events (3%)

Shops (3%)

Attractions (1%)

SPECS

ADVERTISING EXAMPLES

For those members who don’t have existing creative developed in the specs required for our Official Halifax Visitor Guide, we are here to help! Ask for details about our Creative Services. ADVERTISING OPPORTUNITIES

NEED AN AD? WE CAN HELP!

KIDS’ GUIDE

The Halifax Kids’ Guide is back for its 3rd year! This publication is geared towards families with children under 18 years of age. The guide provides inspiration for grown-ups planning a trip to Halifax, and will keep kids busy and engaged throughout their visit.

The guide features ideas for family friendly indoor and outdoor activities, kid-friendly places to eat, and more helpful content. There will also be plenty of fun activities, which is where you come in! See sponsored activity sample on the next page.

REACH

Discover Halifax will print and distribute a minimum of 60,000 copies of the guide, and expect 30,000 digital reads.

AUDIENCE

The Halifax Kids’ Guide will be an important resource for visiting families. Kids’ Guides will be made available where your target audiences are most likely to be:

Accommodations (42%)

Visitor Information Centres (22%)

Attractions (19%)

Other (17%)

Includes:

• Full page “activity ad” that a child can engage with such as a crossword, spot the difference, maze, wordsearch, etc. We will work with each advertiser to tailor the content of the activity to their business.

• Digital advertising on HalifaxKids.ca, the Discover Halifax website. This is where the digital version of the Kids’ Guide will be located, along with blog posts and family-friendly itineraries. Traffic will be directed to this webpage via paid media campaigns in Atlantic Canada and Ontario.

OFFICIAL REGIONS MAPS

Discover Halifax maps showcase where to eat, shop, and explore. Conveniently made to fold and put in your pocket, they provide visitors with need to know information for the urban core (Downtown Halifax, North End Halifax, Downtown Dartmouth), the Eastern Shore, and Peggy’s Cove Region.

HALIFAX URBAN WALKING MAP

Features three distinct regions: Downtown Halifax Downtown Dartmouth North End Halifax

2023 DISTRIBUTION

REACH

We will be doing an initial print run of 200,000 maps and will print additional copies as needed.

DETAILS

 First come, first served: Space will be reserved on a first come, first served basis

 Limited availability:

See limits above. Subject to available space.

 No creative required: We take care of everything for you

2023 DISTRIBUTION

Visitor Information Centres (37%)

Tours and Transportation (20%)

Accommodations (17%)

Other (15%)

Attractions (11%)

PEGGY’S COVE REGION MAP

Features the Peggy’s Cove coastal region from Prospect to Hubbards. We will be doing an initial print run of 80,000 maps and will print additional copies as needed.

$500

LARGE SQUARE AD

Limited Availability

EASTERN SHORE MAP

Features the Eastern Shore region covering Eastern Passage to Ecum Secum.

We will be doing an initial print run of 25,000 maps and will print additional copies as needed.

2023 DISTRIBUTION

Visitor Information Centres (61%) Attractions (17%) Accommodations (13%)

Other (9%)

VisitStayEnjoy!

VisitStayEnjoy! is an in-room channel guide appearing in over 3,750 hotel rooms in the Halifax region, 70% of which are in the downtown core.

Advertise here to reach visitors who are looking for inspiration, as research has shown 85% choose activities after they arrive.

PLACEMENTS:

ADVERTISING WEEKLY MONTHLY Banner $125 $400 Video $150 $500

Kiosks

Discover Halifax’s kiosk network connects visitors with our network of member businesses at key tourist destinations around the region. In 2023, the kiosks generated over 59k engagements, highlighting local restaurants, attractions, events and more.

ADVERTISING PRICE

Monthly

$100

BANNER ZONE

• Size: 880 x 290 px

• Format: JPEG, PNG

MAIN VIDEO ZONE

• Format: MP4 30 Second Video

• Size: 1280x720 progressive

BANNER DISPLAY

• Format: .JPG or .PNG

• Size: 984 x 440 px

Locations:

Peggy’s Cove

Marriott Harbourfront Hotel

Halifax Stanfield International Airport

Halifax Convention Centre

Cole Harbour Place

Musquodoboit Harbour Public Library