Copywriting Services offer
by Discover SEO Adelaide
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http://www.discoverseoadelaide.com.au/
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What is Copywriting? Copywriting is the process of writing advertising promotional materials. Copy is content primarily used for the purpose of advertising or marketing. This type of written material is often used to persuade a person or group as well as raise brand awareness. ď Ź
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Effective Copywriting Exploit your product's benefits. Exploit your competition's weaknesses. Know your audience. Communicate W.I.I.F.M. (What's In It For Me?) Focus on "you," not "we." Understand your medium. Avoid T.M.I. (Too Much Information) Include a call to action. C.Y.A. (Cover Your Ass) Proofread.
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Commandments of Copywriting
Write as if you are talking to a friend.
Use simple words that are easily understood.
Spend more time developing your headline and lead than anything else.
Honor the fathers of direct response advertising.
Do not write copy for bad products, bad offers, or bad clients.
Do not write a word until you’ve thoroughly researched your market.
Know who you’re copywriting to. Use an offer and approach that is appropriate to the audience. Do not bear false witness regarding the product or service you are selling.
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Copywriting Tips
Be clear
Be concise
Make it about them
Break up the page with subheads and bullets
Avoid overuse of buzzwords
Don’t overlook micro copy
Craft a compelling call to action
Gauge the competition
Know your audience
Revise and optimize
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Contact Us Our Address:
Discover SEO Adelaide 7/60 Hindmarsh Square, Adelaide SA 5000 Call Us: (08) 7009 4477 www.discoverseoadelaide.com.au
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http://www.discoverseoadelaide.com.au
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