All is possible. The name speaks for itself. This brand seems to be the perfect following of its creator's history. Born in a wealthy family in South Africa, he hangs out in the Johannesburg ghettos before his parents send him to a boarding school in Switzerland after a violent agression happened to his twin brother, who was mistaken for him. Aged 18, he leaves the boarding school and joins as a sailor in St-Nazaire, France. He remains a sailor for about 2 years, crossing oceans and discovering all sorts of new cultures. It will be in Indonesia, on the Maluku islands that he finds himself a new passion for tattoo art. Arriving in Los Angeles in 2005, he revert to his first loves : skate and bmx, all the while tattooing in parlours here and there. He cant stop travelling and ends up in New York in 2009. He becomes part of the organizers of illegal parties taking place in the subway corridors of New York. That's when he comes up with the idea of creating a brand that represents his lifestyle. All along his life, he met a large amount of people that told him he was making the wrong choices and that he would never achieve anything. He now proved that they were all wrong. Everything All is possible, it is just a matter of will. The pink elephant represents this thing that we think will never get to see the light of the day. Each design from our collection represents a precise idea and the will to pass something on. You're free to interprete them as you wish. Peace.
STAN
SMIIR
NOFF
- PRO
SCO
OTER
RIDE
R-U
SA
CHAN
RIAN NON BALO
ND
R - HOLLA
BMX RIDE
ANTOINE ALLLAUX - PRO WAKE BOARD RIDER - FRANCE
DIMITRI IVANOV - BMX RIDER -FRANCE
JEAN YVES RANDRIAMBELSON - PRO SCOOTER RIDER -FRANCE