DUER Portfolio

Page 1

UNCUFFED

ISSUE NO.1 THE DEFINED EDITION

SHOPDUER.COM @DUERPERFORMANCE

DESIGNED IN VANCOUVER, CANADA



A DUER DEFINED. DU·ER [DOO-ER] n ou n A PERSON THAT GETS THINGS DONE WITH VIGOUR.



TABLE OF CONTENTS INTRODUCTION

01

THE STORY OF DUER

03

WHERE WE FIT

07

FABRIC INNOVATIONS

09

FITS

11

WHERE YOU’LL FIND US

13

IN THE PRESS

19

THESE ARE DUERS

25

THE PEOPLE

33

HOMEBASE

37

THE FUTURE

41


WE MAKE THE BEST PANTS IN THE WORLD. W H AT DOE S T HIS ME A N ? W E C OMBINE P E RF ORM A NCE A ND S T Y L E . FA SHION A ND F UNC T ION. C OMF OR T A ND V E RS AT IL I T Y. SO P E O P L E C A N DO A L L T HE Y DO IN A DAY...W I T HOU T C H A NGING T HEIR C LOT HES.


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THE STORY OF DUER IT ALL BEGAN WHEN GARY LENET T DEVELOPED A PASSION FOR CYCLING BUT SOON NOTICED A PROBLEM: THE L ACK OF ST YLISH AND VERSATILE PERFORMANCE APPAREL. SO, HE DECIDED TO DO SOMETHING ABOUT IT...


03 / 04

WORDS FROM THE ORIGINAL DUER


THE DUER JOURNEY BEGAN when my office commute changed from four wheels to two. I loved my bike, but I hated my bike-to-boardroom clothing options. Athleisure made me feel underdressed. I wore it on the weekends, but after 25 years working with the best in the fashion business (from Levi’s to Ralph Lauren) I couldn’t stand the thought– or the feel – of wearing a polyester-rich pant in the office all day. So, I decided to do something about it. I enlisted the best in the biz to flip athleisure on its head. And from there, DUER was born. At DUER, we take street clothing (like denim) and add technical elements such as moisture wicking and odour neutralization, so you can do everything you do in a day without changing your clothes. And it’s working. We started in a small office with just five people and now have almost 30 people on our team. You can find DUER in hundreds of retailers across North America, directly on duer. ca, and on people in over 60 countries. We’ve grown and grown up. Aside from our Performance Denim, we now offer a variety of sophisticated fabrics, with all the same amazing features and some new ones too. But the best part about the DUER journey? We’re solving a problem that people didn’t even know they had. People didn’t know they were uncomfortable in traditional denim until they tried our pants on. So, what are you waiting for? Come explore DUER.

GARY LENETT, FOUNDER


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2013 JANUARY Gary joins forces with longtime friend and manufacturing connoisseur, Abid Hafeez. MARCH Hafeez purchases a small denim manufacturer in Pakistan.

2014

SEPTEMBER Our Performance Denim (DUER’s first product), is launched on Kickstarter, raising over $50,000USD.

2015

JULY Our first retail pop-up store opens in Vancouver.

2016

OCTOBER Our No Sweat pant is the second product launched on Kickstarter and raises almost $225,000USD.

MARCH The DUER flagship store opens in the heart of Vancouver’s Gastown district. MAY A third successful Kickstarter is launched for our Live Lite fabric, raising nearly $300,000USD. JULY/DECEMBER First wholesale orders are shipped to REI and MEC.

2017 JUNE Our flagship store undergoes revolutionary renovations adding an indoor treehouse, hammock and additional retail space. JULY DUER launches in Europe!

AND THIS IS JUST THE BEGININNG...


WHERE WE FIT Hyper Technical

Athleisure


07 / 0 8

Fashion


FABRIC INNOVATION

PERFORMANCE DENIM 70% COT TON 28% COOLMA X® 2% LYCR A® Urban sophistication meets technical performance, our Performance Denim was developed to keep up with you when you’re going hard.

SUPER STRETCH

T E M P E R AT U R E CONTROL

NO SWEAT 52% COT TON 28% TENCEL® 19% POLYESTER 1% SPANDE X Our No Sweat fabric offers the cool, casual comfort of a sweatpant while providing the technical elements of a performance garment.

SUPERIOR COMFORT

DU R A BL E MOISTURE M A N AGE M E N T A N T I - B AC T E R I A L


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LIVE FREE

LIMITLESS STRETCH 4 8% MODAL 4 9% POLYESTER 3% LYCR A® Engineered fibres to be deceptively comfortable, our Limitless Stretch fabric never fades and always looks fresh.

LIMITLESS STRETCH

LIVE LITE 52% COT TON 37% TENCEL® 10% POLYESTER 1% SPANDE X Our custom-made Live Lite fabric is designed to keep you cool and comfortable in hotter climates. Pack less, travel light, Live Lite.

INFINITE COLOR E N DL E S S COMFORT

52% COT TON 37% TENCEL® 10% POLYESTER 1% SPANDE X Stay cool, fresh and comfortable while repelling water, dirt, and spills thanks to our Live Free fabric, featuring a DWR treatment.

U LT R A L I GH T

SPILL REPELLENT U LT R A L I GH T 360o STRETCH 360o STRETCH

A N T I - B AC T E R I A L


FITS DIAGR AMS BASED ON SIZE 3 2 x 3 2”

SLIM FIT

RELAXED FIT

WA IS T: 2 8, 3 0, 31, 3 2, 3 4, 3 6, 3 8, 4 0 INSE A M: 3 0, 3 2, 3 4

WA IS T: 2 8, 3 0, 31, 3 2, 3 4, 3 6, 3 8, 4 0 INSE A M: 3 0, 3 2, 3 4

This pant is designed to sit 2”– 3” below the natural waist. The fit is slim to the body through the hip and thigh, tapering to the hem. Great for most builds, it’s a functional fit that doesn’t inhibit mobility.

This pant is designed to sit 2”–3” below the natural waist, with extra room at the hip and thigh and a slight taper to the hem (less taper than our Slim Fit).

FRONT RISE 10 . 2 5 "

FRONT RISE 10 . 2 5 "

SHORTS INSE AM 12 "

KNEE OPENING 16 . 5 "

KNEE OPENING 16 . 5 "

LEG OPENING 13 . 5 "

LEG OPENING 15 "

REINFORCED STITCHING

REINFORCED STITCHING

S I G N AT U R E D U E R GU S S E T

S I G N AT U R E DU E R GU S S E T


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HYBRID FIT

JOGGER FIT

WA IS T: 2 8, 3 0, 31, 3 2, 3 4, 3 6, 3 8, 4 0 INSE A M: 3 2

WA IS T: 2 8, 3 0, 31, 3 2, 3 4, 3 6, 3 8, 4 0 INSE A M: 2 9

Designed to sit below the natural waist, with room through the hip and thigh, tapering from the knee to the ankle. These pants transform into a jogger that can be worn above the ankle or tucked into a boot.

These pants have a drawstring waistband designed to sit above the hip. The pant fits slim through the knee to the calf, with an elasticated hem that sits just above the ankle.

FRONT RISE 10 . 2 5 "

FRONT RISE 10 . 2 5 "

KNEE OPENING 16 . 5 "

KNEE OPENING 16 . 5 "

LEG OPENING 13 . 5 "

LEG OPENING 10 . 5 "

SLIMLINE UTILIT Y POCKE TS

S E C U R I T Y T H I GH POCKE TS

S I G N AT U R E D U E R GU S S E T

S I G N AT U R E DU E R GU S S E T


WHERE YOU’LL FIND FI US WITH HUMBLE BEGINNINGS IN VANCOUVER, WE’ VE GROWN E XPONENTIALLY AND CAN NOW BE FOUND AROUND THE GLOBE. FROM CANADA , TO THE U.S., TO EUROPE, YOU’LL FIND DUER IN BIG NAME RETAILERS. THE BEST PART? WE’RE JUST GET TING STARTED.


160 RETAILERS IN OVER 150 CITIES & COUNTING


US A Yellow Wood Gear

Backcountry.com

Townsend Bertram & CO

Safanova

Wooden Nickel

Prospect

Evo

The Mountain Goat Supply Co.

OutsideIN

Ptarmigan Sports

Velvet Edge

Treads

Nugget Alaskan Outfitters

Wilderness Sports

The Elephant’s Perch

Foothill Village Sports Den

Schnee’s Shoes & Boots

UTE Mountaineer

The Toggery

Jagged Edge Mountain Gear

Go Girls Outdoor

Chopwood Mercantile

Crown (Sportsman’s Ski Haus)

Moosejaw

The Base Camp

Earth’s Edge

High Country Goods

Gould’s of Acton

Backcountry Gear

Running Central

Melika LLC

Alpenglow

Homer’s Jeans

Wildernest

Hatchet Supply

Great Outdoor Store

Heratij

Kansas City Kitty

Galvanic

Jackson Hole Mountain Resort

Paragon Sports

Mass Bay Company

Cabin Fever Outfitters

Nod & Rose

Gorshin Trading

Treads N Threads

Mast General Store

Backcountry.com

Mountainman Outdoor Supply Toad & Co Grove and Bay The Birch Store HeliSport Sugarcube Surf Wind and Fire Sportago Haven A Boutique


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C A N A DA À L’Européenne

Urbane Cyclist Co-op

Boutique Cajodie Inc.

Tilley Endurables

Boutique Chacalou

Gear Up for Outdoors

Boutique Elegante Inc.

Sojourn

Boutique La Ribambelle

Wild Rock Outfitters

Boutique Seduction ENR

Sporting Life

Lingerie Liscya Inc

Bushtukah

Lingerie Myria Inc

Baker Street Menswear

Marie Clo 2000

Cotton Creek Clothing

Pragai Couture

Funk Trunk Clothing

Simons

Funky Monkey

Boutique En Vue

JJ Whiskey

La Flânerie

Noble Motive Collective / Caposhie

Rouge Marine

On the Rivet

J Schreter

Plum Clothing Company

M.O David

Landyachtz

Bel Mod

JJ’s Fashion

Zen Cycles / C&L Cycles

Birch Hill Studio

Boutique Impact Pour Elle

Trek Bikes

Boutique Filles D’Eve

Raw Athletics

Momo Sports

Boys’Co

Sail Plein Air Inc.

True Outdoors

Granite Club

Walker 24 Menswear

Higher Ground

Coast Mountain Sports

Lemonberry

Northshore Ski & Board

YNOT

Thrive Lifestyle


C A N A DA CO N T ’D Steed Cycles

Bicycle Cafe

Alberni Outpost

Just be

Coastal Culture Sports

Puur Athletics

CAPS Westwood Cycle

The Shoe & Closet Boutique

Escape Route

F2 Fashions

Ad Hoc

Blue Sky Lingerie and Leisure

Staccato

Mount Waddington’s Outdoor

Jardines Domaine

Nisbett’s Clothiers

Oak Bay Bikes

Sweet Pete’s Bike Shop

Out of the Cellar

Lily Blue

Crown Isle

Escape Sports

Valhalla Pure Revelstoke

Ramakko’s Source for Adventure

Hollyburn Country Club

Adventure Guide

Local Supply Co.

McAllister & Howard

Abito Menswear

Arbutus Routes

Homework EcoMarine Paddlesport Centres VPO Abbotsford Trail Bay Source for Sports Cobblers and Craftsmen Fisher Crescent Retail Kismet Paisley Boutique Tapestry Toaccata for Her Valhalla Pure Outfitters


17 / 18

(GERMANY )

(FR ANCE)


IN THE PRESS


19 / 2 0


“A FAVORITE AMONG OUR TESTERS” — ME N’S JOURN A L


“When it comes to denim, cut is everything. That's why we're fans of DUER's Slim Fit. Blended with a touch of Lycra for non-constricting stretch, they're way more comfortable than fancy selvage.”

— OUTSIDE MAGAZINE “Comfort. Support. Performance. Style. There are a lot of things that we men demand in a pair of pants, and DU/ER Performance Denim has incorporated all of them into their new No Sweat Pant.”

— COOL MATERIAL

21 / 2 2


“PERFORMANCE-INSPIRED PANTS THAT KICK ANY SWEATPANTS ASS” — Valet

“I’VE REACHED FOR THESE NOW-FAVORITE PANTS FROM THE DRAWERS MORE THAN ANY I CURRENTLY OWN BECAUSE THEY’RE VERY SATISFYINGLY SOFT AGAINST THE SKIN, BUT DON’T WRINKLE LIKE TROUSERS.” — Design Milk

“LOOKS WERE THE FIRST REASON I FELL IN LOVE WITH THE DISH & DUER L2X... I GOT MAD COMPLIMENTS WEARING THESE JEANS, AND THEY’RE BY FAR MY CURRENT FAVORITE...WORKED GREAT FOR RIDING A BIKE. IF I HAD THE SPARE FUNDS TO BUY THREE MORE PAIRS, I WOULD.” — Bicycling Magazine


“DUER’s No Sweat Pants are among the most versatile and cozy you’ll find. They’re able to withstand prolonged physical activity without needed washing or repairs. Just one pair will replace five of those old worn-out rags squished at the bottom of your closet.”

— GEAR PATROL

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THESE ARE DUERS.


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WHAT’S OUR DEFINITION OF A DUER? THEY’RE THE CLIMBERS. THE CYCLISTS. THE WANDERERS. THE EXPLORERS. THE HIKERS. THE ADVENTURERS. THE CAMPERS. THE COMMUTERS. THEY’RE THE ONES ALWAYS ASKING: “WHERE TO NEXT?” SEE WHERE OUR DUERS HAVE GONE: @DUERPERFORMANCE


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@ANDRE W.FERENCE

/ ANDREW FERENCE FORMER STANLE Y CUP WINNER AND NHL CAP TAIN

Andrew Ference is a former NHL defenceman, now avid cyclist who decided to put DUER to the test: “I couldn’t have put them through much more of a test and they were amazing! Gave ‘em a good wash and haven’t taken them off much since!”


@ADAMKINGMAN

/ ADAM KINGMAN PHOTOGRAPHER AND STORY TELLER

Adam Kingman is a photographer and creative director living in Austin, Texas. He can be found roaming city streets or running through deserts, camera in hand and rocking DUER.


“ ”

WE’RE ALL KIDS AT HEART AND THE WORLD IS YOUR PLAYGROUND.

ADAM’S WE ARING OUR SLIM FIT PERFORMANCE DENIM IN RINSE

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LUCA’S WE ARING OUR SLIM FIT NO SWE AT PANT IN TOBACCO


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@WOLFBOT TS

/ LUCA BOTTE CYCLIST AND BLOGGER

Luca Botte is an Italian based urban cyclist who rides his fixed gear everyday. “Someone need a pair of comfortable denim to ride your bike? DUER is the way!”



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THE PEOPLE BEHIND THE SEAMS


THE TEAM AT DISH & DUER IS MADE UP OF INDIVIDUALS WHO SHARE A COLLECTIVE BELIEF THAT FAST FASHION ISN’T A VIABLE SOLUTION AND THAT YOUR CLOTHES SHOULD SERVE A PURPOSE.


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WE ARE BIKERS, HIKERS, CLIMBERS, EXPLORERS, WE ARE THE PEOPLE BEHIND THE SEAMS..


HOME BASE 118 W E S T H A S T INGS S T. VA NC OU V E R, B C C A N A DA

Vancouver offers limitless exploration and we couldn’t think of a better home base to create functional, unrestricted fashion that allows you to do all you do in a day. Our flagship store is the only retail space in the world that features a Performance Denim Playground, complete with indoor treehouse, monkey bars and artificial grass.


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WHERE WE’RE GOING


41 / 4 2

AND THIS IS ONLY THE BEGINNING. HERE’S WHERE WE’RE GOING:

2018

DUER launches in Europe, with key accounts opening in Germany, France and the UK DUER secures international distribution in Asia Pacific

2019

DUER opens two additional retail locations in key North American cities

COME ALONG ON THE JOURNEY…


ISSUE NO.1 THE DEFINED EDITION

SHOPDUER.COM @DUERPERFORMANCE

DESIGNED IN VANCOUVER, CANADA



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