Job searching and social media

We can’t stress enough how important creating a broad and deep a network is. Too often we see individuals limit themselves by not including certain people because they’re not perceived to be a source of potential job leads. Just remember that you know people who know people who know people. The more people you interact with, the more people will know what you can do. The larger the circle of contacts, the greater the likelihood that people you don’t even know may become interested in what you have to offer, possibly leading to a potential job opportunity from a completely unexpected source.

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• Build an online profile. It’s estimated that 89 percent of companies use social media to recruit. Set up a complete LinkedIn profile and get the word out that you have one. Search for people you know as well as people in the industry/profession in which you’d like to work. The more connections you establish, the more effective your online networking will be.

• Communicate. Reply. Retweet. Repeat. Set up a Twitteraccount and use it. Follow industry accounts and those of your peers/friends/professional contacts. Twitter is highly interactive sointeract. Become someone known for being interesting, one who shares information and viewpoints about your area(s) of expertise. • There’s nothing wrong with writing. If you write well, write often. Blog about things that are related to what you want others to know you know. Your content may actually be more attention-getting than anything on your resume and gives prospective employers insight into what you can contribute.

“ Online networking is a numbers game. The more contacts you have, the greater the potential benefit.”

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