IN CONVERSATION WITH: MARIJKE SHAHSAVARI Name: Marijke Shahsavari Job Title: Founder Company: Creative Summit Tell us about Creative Summit and its role in the City? Creative Summit is a brand new business and I started it because, as a new resident I am keen to contribute to help boost the economy after this difficult year in my new home town. The concept is simple, to help businesses step away from the daily worries for an afternoon or a day to really think about the future: a workshop to look at new possibilities, renew your goals or strategy and make a tangible plan to get there.
What does your role at the company involve? As a former strategy consultant and politician (I was a city councillor in Amsterdam for 7 years), I started this business. With 20 years of experience under my belt, I understand complex organisations and the varied demands that leadership faces. Together with you as a client, we pinpoint what the session needs to focus on. I then make sure that I structure the day in a way that will guarantee that we get results that really help the organisation get ready for the next chapter.
What do you enjoy most about your role? When I see people grow in their roles it gives me a real kick. As a trusted advisor of leadership, I almost always work with my clients over a longer period, helping them every step of the way. Acting not only as a facilitator to the meetings, but also as a confidante when it comes to difficult decisions. That personal relationship to me is very important, bringing my clients that little bit of extra.
What is the importance of resilience to you? Having moved from my home in Amsterdam to Los Angeles first and now to Edinburgh, I have experienced how crucial it is to change when your environment changes. That lesson is very relevant in my line of business. To stay relevant, you need to keep reinventing what you do. Whether we talk about the need for net-zero emissions, or the strain that your organisation has been under due to the
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pandemic, or the need to respond to Black Lives Matter or Me too, I strongly believe that those businesses that can embrace the challenges that come their way, will thrive. I am really looking forward to helping Scottish organisations by enabling that conversation.
what would be your dream job? Over the past four years, I have been working on a novel, which is the hardest thing I have ever done. Becoming a published author would be a dream in a way, but I
What do you think will determine the think I will always combine it with being an economic resilience of Edinburgh? The last year has been very difficult and it will require an open mind, hard work and courage to overcome these challenges for many organisations. It will mean stepping out of your comfort zone and taking risks. When I look around me, I see a lot of organisations that are eager to do this, although they may not know how to go about it. Hopefully, I will get the opportunity to do my part and help shape the new way of doing business.
Other than your current positon,
entrepreneur.
Outside of business, what is most important in your life? The easy answer is my family. But also always seeking new challenges and learning from the people I meet along the way. Scotland is new to me, and already I have met many great, intelligent and ambitious people that have inspired me.
