Business Comment 73

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GET WITH IT

GET WITH IT Julian Slater

If it is the case the pandemic endgame is in sight what should we be doing now as a matter of urgency to harness tech innovations to ensure a more circular, more sustainable economy? Edinburgh’s Converge, the company creation and enterprise programme, has the answer. By tapping into Scotland’s universities and research institutes that are brimming with ideas to crystalise into new products and services. Interim director Derek Waddell, a commercialisation and technology transfer expert, who used to fulfil a similar role at University of Edinburgh, also as CEO of

By Bill Magee Scottish Business Technology Writer of the Year

Edinburgh Research and Innovation, reminds us: “Taking a bright idea and turning it into a successful and profitable business is no mean feat.” Converge is creating a series of regional hubs “from the Highlands and Islands to the Borders” retaining its Capital-based core team: “Scotland needs to ‘supercharge’ its economic prosperity aligned to a new era of innovation and creative thinking”, he says. The country’s academic communities have long been synonymous with innovation, inspiration and invention. Standing proud of an unwaveringly progressive spirit and robust appetite for enterprise and company creation. It takes courage, determination, belief and access to a range of support initiatives. It’s here Converge is helping successful outcomes by stimulating the creation of new tech, investment and exceptional job opportunities in new and exciting companies.

The pandemic has forced a re-think on how business and organisations can shape their future. Absolutely crucial in this new venture is working even more closely with enterprising staff and students in every corner of Scotland. With Edinburgh at its digital centre providing a significant opportunity to build a global competitiveness in a post-pandemic world..

Find your digital voice! Engaging your brand with audiences that matter.

www.be-everywhere.co.uk | E: info@be-everywhere.co.uk | T: 0191 580 5990

October/November 2021 BC

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