CHAMBER NEWS
We are certified B Corp! Strategic brand and communications agency Rationale’s mission is to grow while making a positive impact wherever they can. B Corp is one way they are living up to this commitment.
By Rowan Morrison
Managing Director and co-founder
Putting our money where our mouth is We are an impact-driven organisation that works with other like-minded organisations to define, back up and communicate their positive impact. It has always been top of mind for us to walk it like we talk it. Being a certified B Corporation means we are demonstrating to our employees, customers, and the wider community that Rationale is committed to being a business that is a force for good and contributing meaningfully to a more inclusive and sustainable economy. Profit is important, it’s how we sustain ourselves as a business, but we believe
there is so much more we can achieve. The B Corp Assessment and certification has given us a framework to grow and build Rationale in a way that balances profit with purpose and is authentic to our proposition, clients and our employees.
We are doing business differently Working towards and qualifying as a B Corp is a long and sometimes challenging process, it takes time and a great deal of managing and collating information from all parts of the agency. The B Corp Assessment considers the impact you are making as an organisation across five areas - Governance, Environment, Workers, Community, and Customers. Something heartening in the process was that many of the initiatives and approaches that helped us to meet the Assessment requirements were already a part of our
“Working towards and qualifying as a B Corp is a long and sometimes challenging process, it takes time and a great deal of managing and collating information from all parts of the agency.”
8
BC
April/May 2022
business - particularly the initiatives that back up our values and our Employee Benefit programme. This meant there were very few policies or practises that we needed to change or adopt in order to qualify. We were doing a lot of the right things before we began the Assessment, the B Corp Accreditation just feels like a tangible acknowledgement of our approach being the right approach.
What’s next? Certification is only the first step! Now we are here, we want to make sure we continue to uphold all our commitments. By next year, we want to improve our score, with a particular focus on expanding our environmental policies and building out the diversity of our team. Rationale are a strategic brand and communications agency, supporting clients to define, articulate and amplify what matters most to their audiences. If you’re interested in knowing more about what we do and how we could support your brand to create impact, please visit wearerationale.com
