Business Direction 63

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BUSINESSNEWS

UPDATE ON LABOUR MARKET FROM LEADING WORCESTER RECRUITMENT AGENCY Many will have seen the recent newspaper headlines regarding the shortage of labour in the UK with pubs and restaurants forced to close their doors as they don’t have the staff. This challenge is not unique to the hospitality sector IT, Engineering, professional services right through to blue collar roles within manufacturing and production are all suffering from the same issue. After many months of an artificially suppressed economy, demand vastly outweighs supply. For sectors that have often relied on migrant labour, such as care, agriculture, manufacturing and hospitality, there is unfortunately no quick fix. Earlier this year the government announced an expansion of its Seasonal Workers Pilot

has been made more acute by the huge surge in demand for talent as we emerge from the pandemic. It is here that in the face of this adversity that an opportunity may lie for some businesses. Many of Hewett Recruitment’s clients are looking at Apprenticeships and the recruitment of graduates to solve not just their immediate recruitment needs, but also to tackle the succession planning challenges of the future.

to 30,000 in an attempt to support the horticultural sector, but given the annual demand is estimated at 70-80,000 this will still not be enough. In other sectors, such as IT and Engineering, the existing skills shortage

When it comes to recruiting at the moment, the key is to not just dust off the old job spec of what you think you might need…but look at your whole business and see where the skills gaps really are and how you can fill these gaps in a different way. www.hewett-recruitment.co.uk

ON YOUR MARKS, SET, GO – DRPG APPOINTED OFFICIAL PROVIDER FOR COMMONWEALTH GAMES DRPG, a global creative communications group based in the West Midlands, has been appointed as the Official Promotional Event Services Provider for the Birmingham 2022 Commonwealth Games. DRPG has been appointed to support on promotional events in the run up to the Games. The company has already worked together with Birmingham 2022 Organising Committee on the design and launch of the mascot, Perry and on a sports festival to celebrate one year to go until the Games begin. The Birmingham 2022 Commonwealth Games will see around 4,500 athletes from 72 nations and territories compete in 19 sports across 14 competition venues from 28 July until 8 August 2022. It is expected to attract more than one million spectators to the city and have a global TV audience of 1.5 billion. Dale Parmenter, CEO of DRPG said: “As an organisation with a heritage in Hartlebury, we are proud to be part of the West Midlands, but our global presence means the Commonwealth Games is a fantastic fit with our ethos;

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both a celebration of our diverse, local community and the bringing together of people and countries from all over the world. “Through our own sustainability goals and values, as well as our sustainable event planning promise and CSR Charter review, we wholeheartedly support the missions of Birmingham 2022, including their pledge to deliver carbon-neutral Games.”

Matt Eagles, Head of Communications at Birmingham 2022, said: “It is great to have DRPG on board as our Official Promotional Event Services Provider. They are well known for their impressive, highly creative events that not only wow people, but create a lasting impact. www.drpgroup.com

September/October 2021


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