International Trade: with no delay at the border

International trade is still within reach for most UK businesses and still a crucial proportion of turnover for many. But if borders and bureaucracy, tactics and taxes are creating hurdles and headaches, the very least that you can do is to ensure your website reaches that audience.

A website is more likely to be a successful sales tool if the customer knows what they are going to pay in their own currency, can see the local taxes and view a transparent, total price. Equally, your customer needs to be confident about international deliveries and returns. An eCommerce platform needs to be able to show import taxes and likely delivery times.

Site speed has a big impact on conversions. If the website is hosted in one country and sales come in from another, your website will be slow compared to local and national competitors in-country.

What you want is

An international hub or regional warehouse might help avoid shipping rates, import taxes and delays, but the website must still make everything easy and clear; regardless of your strategy and logistics.

Regional Chamber member - We Are The Missing Link, has extensive experience and expertise when it comes to building-in and managing all of the web-based pre-requisites for international trade. They have also seen an increasing demand for a highly specialised service that includes website design and build, system integration, development, maintenance and protection globally.

Director Trudy Macklin explains; “Site speed has a big impact on conversions. If the website is hosted in one country and sales come in from another, your website will be slow compared to local and national competitors in-country. The whole buyer experience can be improved by regional caching or a regional hosting set up. As important, is language translations and although Google Translate has improved, it shouldn’t be relied upon. Your website really need to be optimised in the best way, at a distance .”

• a bright, stand-out-from-the-crowd, professional website.

• an easily navigable and reliable e-commerce store.

• and fully functioning, CRM/ERP back-office support systems.

• all working in synergy and realising your business goals.

We are an established, family-run business in Herefordshire, offering to advise, build, optimize, host and develop your online presence … and everything required to support it … from the customer journey to cyber-security protection.

For more information contact We Are The Missing Link - for a friendly discussion about reaching an international audience in the best way possible.

(0845)