ECO M M ERC E AN D TEC HN O LOGY
Go Trade
G
reat Yarmouth Borough Council is
spaces. Access to free wi-fi provides another
launching the new service to enhance the
reason for people to visit the town centre and
town centre experience for residents and
support their market traders and shops as Covid
visitors alike, supporting the £4.6m Market Place redevelopment currently underway. The wi-fi is available for free out-of-doors use by residents, visitors and market traders, and can be found on mobile devices
restricts ease.” Town centre manager Jonathan Newman, of Great Yarmouth Town Centre Partnership, said: “Having free wi-fi available will give visitors to Great Yarmouth a
under the name “Gt
fantastic added benefit
Yarmouth Free Wi-Fi” within the Market Place area. A dedicated extender to boost the signal underneath the market canopy itself will be fitted as part of the redevelopment of the market facilities. Go Trade aims to support the visitor experience and offer at nine traditional markets in England and France, with 16 project partners working together, along with market traders and other town centre businesses, to develop and implement activities and projects that support town centres and visitor economies. Cllr Carl Smith, the council leader, said: “This great free wi-fi is part of our wider work to enhance the experience of visiting the town centre and the market, supporting
Shoppers will be able to freely access the internet for information about nearby shops, services, facilities and attractions whilst traders have the potential to post live images and information about their goods on social media. The opportunities to hold digital and livestreaming events in the Market Place can also be explored as the Covid-19 restrictions begin to lift in the coming weeks and the town can encourage public gatherings once again in the Market Place.
as they shop and dwell around the Market Place and provide traders with an exciting opportunity to engage with their customers in the digital world. “Shoppers will be able to freely access the internet for information about nearby shops, services, facilities and attractions whilst traders have the potential to post live images and information about their goods on social media. hold digital and livestreaming events in the Market Place can also be explored as the Covid-19 restrictions begin to lift in the coming weeks and the town can encourage public gatherings once again in the Market Place.” Go Trade is funded with
the market facilities
€3.8 million from the
wider aspirations to enhance digital connectivity.
EU-funded Interreg France (Channel) England Programme, with additional support coming from local partners. Go
“Being able to connect digitally is so important
Trade stands for Growth of the Visitor Economy
to the vibrancy of town centres and their
through Traditional Markets, Employment and
attractiveness as places to invest, visit and
Skills. The scheme started in late 2017 and will
shop, opening up new opportunities and ways
conclude in 2022. Twitter: @GoTrade_Markets
for people to interact with local businesses and
gotrade-markets.eu
The opportunities to
our improvement of themselves and our
GO TRADE
#GoTrade
13
