East Anglia in Business 13

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G REEN ISSUES

T he Nor fol k R ivers Tr u st

Plant at least 1500 trees to stabilise banks and connect existing habitat filter water. Develop and implement a programme of citizen science monitoring schemes to provide an important source of information and support for understanding and restoring the health of local river catchments. Rivers Trust spokesman Ed Bramham-Jones said: “The renewed funding commitment comes at a time when farmers are adapting to a post-Brexit landscape, while facing significant changes to financial support and agricultural practices.

Alex Adam, of The Rivers Trust, said: “Improving our freshwater environment is a huge challenge that requires collaborative action across the food and drink industry. As such, Water Sensitive Farming has been placed as a key delivery mechanism for achieving the aims of Courtauld 2030 – a corporate water stewardship commitment and the associated roadmap towards water security for food and drink supply.

Improving our freshwater environment is a huge challenge that requires collaborative action across the food and drink industry.

The new phase of the initiative is really exciting – we hope to reach new farmers, strengthen our existing partnerships with the agricultural sector and supply chain, recruit and train a team of citizen scientists, and ultimately deliver nature-based solutions for our desperately polluted and degraded rivers.”

Water and the food and drinks industry Norfolk Rivers Trust will partner with The Rivers Trust (RT) to share best practice with NGOs and policymakers, and encourage collaborative water stewardship action across the entire UK food and drinks chain through the Courtauld 2030 Commitment.

“We’ve already seen other companies including Tesco, Sainsbury’s, M&S and Asda invest in the initiative, and we’ll be continuing to encourage other key businesses to engage collectively.

“We’re also keen to capitalise on the learnings and experience gained over the partnership by delivering a nationwide training programme for other NGO advisers, as well as engaging with policy makers.” Jon Woods, General Manager of Coca-Cola Great Britain, said: “Water is our most important resource and is central to improving food sustainability. We are proud The Coca-Cola Foundation has supported the Norfolk Rivers Trust for the last nine years to help local farmers and communities protect, reduce, recycle and replenish water supplies.”

THE NORFOLK RIVERS TRUST norfolkriverstrust.org

Undersowing maize event for farmers

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