IN THIS ISSUE
• District32 Official Launch Makes Some Noise
Campbell from Indoor
• Liift Aesthetics
Provider from Zone N
Air Quality Solutions, a District32 Exclusive
• IT MOOTI
• Quotes Of The Month
• Who’s The Smart One?
• Exclusive Providers
• Introducing Jacqueline
• Four Compelling
Reasons to Shop Local • Take Two Paths To Stress Reduction • How to avoid costly mistakes when commissioning a promotional video for your business
• Did You Know? • Apple Facts • A Match Made in Heaven • Premium Publishers • District 32 Interviews: Daniel Roberts
Meet Some Of The Exclusive Providers In DISTRICT32
District32 Official Launch Makes Some Noise Inspiration, education, networking and laughter were the order of the day at District32’s official launch on 10th April. More than 130 small business owners packed the room to hear how District32 was already uniting businesses to fight tough market conditions by providing ideas for increasing turnover, improving efficiencies and building connections. Held at the Woodvale Reception Centre, the half day event included a line-up of six high-calibre speakers including Neil Butler from Edith Cowan University, Patria Jafferies, co-founder of Dome Coffees Australia, Lisa Spark, Director of Quality Printer and Cartridges and Evan Porter from Priority Perth. The room was energised following a laughter yoga session delivered by Peter Schupp of Kaizen Wellbeing which saw everyone up on their feet, stretching and laughing in unison. The innovative session was a networking ice-breaker and a way of teaching people how to improve their overall well-being. Neil Butler’s advice to business owners on how to leverage the huge pool of talent available at Edith Cowan University for no cost to develop their
businesses was well received. “I have presented at events internationally and domestically but truly feel that the atmosphere at the event was second to none. I have already received 49 emails relating to my presentation,” Neil Butler said. Patria Jafferies, co-founder of Dome Coffees shared her inspirational story to a raptured audience, many of whom admitted holding back tears. “I think the concept of District32 is important to communities and if we can get people having the dialogue, I think it’s really important,” Patria Jafferies said. District32 CEO, Lorraine Garvie, said “The feedback from the event was extremely positive, we gave small businesses ideas and inspiration to take away which they can easily implement into their businesses and their lives. The clients we are working with at present have benefited from our knowledge, experience and the network around us. We’re pleased to say they are already reaping the rewards, even at this early stage.” Using the results of the event feedback surveys, District32 is currently planning a range of networking events and advice workshops designed to help small business owners increase exposure, growth, competitive advantage and profitability.
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Liift Aesthetics Conveniently located at 160 St Georges Terrace, directly across from the iconic new hotspot of Brookfield Place, Liift is fast becoming one of Western Australia’s premier aesthetic & anti-ageing clinics. We specialise in non-invasive aesthetic and antiageing treatments. Our state-of-the-art Cutera Laser, Limelight IPL, Titan Skin Tightening, Cosmetic Injections, Collagen Induction Therapy, Chemical Peels, Microdermabrasion and Microhydrabrasion treatments are designed to restore, rejuvenate and revitalise. Liift’s team comprises of a Qualified Aesthetic/ Cosmetic Doctor, a Registered Nurse and an experienced Dermal Therapist, ensuring the highest standards of professionalism and safety are maintained at all times. We are passionate about keeping ahead of the latest trends and technology. Our Dr. Jane Lucas is a full member of ACAM (Australasian College of Aesthetic Medicine). At Liift, we are not simply focused on the result. We believe true beauty and wellbeing is a journey and are equally committed to the experience as the outcome.
SPECIALISING IN: • Laser, IPL, Titan • Cosmetic Injectables • Dermal Therapies
You’re not our customer, you are our guest, who deserves the finest level of service. It’s what makes Liift such an up-Liifting experience, each and every time. 08 9200 7722
andrew@liiftaesthetics.com
www.liiftaesthetics.com
SABINA DAMINOVA & ANDREW SWIFT
IT MOOTI IT Mooti is Australia’s premier Customer Relationship Management and Business Automation specialist service company. We facilitate company growth through the injection of smart business workflow and marketing automation solutions. “Outsourcing to Systems” is our mantra and we have a proven track record of growing companies by orders of magnitude through our systemised approach. Imagine for a second all the processes in your business managed by intelligent and highly personalised software systems that run 24/7. What would this mean to you? Well, it means that your customers receive immediate and exemplary service; it means less personal time required in the business fielding calls and assigning tasks; it means objective reporting of tasks and processes - which leads to improved efficiency and better cashflow… but most importantly it means that your Intellectual Property is now systemised, which makes your business highly attractive to investors and thus worth significantly more! So, if you are looking to grow your business for the purpose of Scale or Sale, contact Jason from IT Mooti Pty Ltd now at jason@itmooti.com.
SPECIALISING IN: • Customer Relationship Management • Business Workflow Automation • Intelligent Marketing Automation
0404 301 985
jason@itmooti.com
www.itmooti.com
JASON PAIZES
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Introducing Jacqueline Campbell From Indoor Air Quality Solutions, A District32 Exclusive Provider From Zone N 1. Please introduce your business, yourself and the team behind you We are Indoor Air Quality Solutions (IAQS) and we fix mould and other indoor air quality problems.
How to Memorize Facts There are sure-fire methods of ensuring that you can memorize facts, something that students in particular very much rely on, according to cognitive psychologists. Many teachers already recommend studying up to three nights before an exam or major test, and science agrees with them. Experts say that most people tend to underestimate the number of times they will need to revise something before it actually sticks, with five to seven times being the number recommended by those in the know. However, it is a bad idea to constantly go over the same bits of the textbook during the one study session. It is also a good idea to break up study sessions into smaller sections and different topics; variety is important to avoid overkill and burnout on any one subject, but some downtime is also essential to make sure the same does not happen with study in general.
The IAQS team are passionate people with a genuine desire to understand our clients’ concerns. We then provide effective, practical solutions to health issues associated with indoor pollutants like water damage, mould and chemicals. We work with clients to identify and remove indoor pollutants, partner with industry to help create pollutant-free indoor environments and share our knowledge so people can make informed decisions and our industry can grow. 2. What services do you offer and to who? IAQS provides a wide range of ‘problem specific’ investigation, testing and specialist cleaning services to residential, commercial and industrial clients. IAQS can complete detailed building inspections on behalf of rental tenants or the building owner including air and surface mould sampling to identify the exact infestation of mould species. Air-conditioning systems can spread biological contamination through homes and work places and IAQS can identify the microbial contamination and fix the problem. 3. What aspect of your business are you most passionate about? While only a small number of our
clients are chronically unwell when they contact us, finding a way to help them is, without a doubt, the motivation that drives me. When we can find workable solutions that allow them to recover makes all the chronicling of industrial IAQ compliance data worthwhile. 4. What does customer service mean to you and how do you demonstrate it in your business? To us customer service is all about listening. People often contact us when they are concerned something is affecting the health of their family, friend or work colleagues so the most important thing we can do is listen. Effective solutions to people’s concerns are not ‘one size fits all’ and good customer service is all about finding solutions that are appropriate to the situation. 5. Why do you think it’s important to support local? We are a small business that provides a specialist service. We often rely on other businesses to help us service clients quickly so if we don’t support local businesses there is a risk that these businesses won’t be around the next time we need them. 6. What has been your experience of being part of District32 so far? We are now part of something much bigger with a network of people that know how to do all the things that we don’t. We’ve learned the mysteries of effective print media, how to offer low interest finance and a new offering to take to market. We haven’t just ‘joined’ District32 we honestly feel like we have partnered for success.
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Jacqueline Campbell - IAQS Contacts I have made numerous contacts across a wide variety of business areas since being a member of District32 – some have been great for the development of IAQS, others have been able to add value to their business through our knowledge and services and the rest have been most important of all – they are the ones that are great for chatting, validating ideas and keeping me sane.
Referrals/ Closed Business All the referrals we have received through District32 have been high quality, qualified leads – and pretty close to our ‘ideal client’. We have been able to follow up quickly and convert the lead to a sale which has worked for both us and the client. We have the sale and the client has their mould, water damage, or other indoor air quality problem rapidly and effectively resolved.
Networking & Events The networking events I have attended have been well organised, well attended and well worthwhile!!! Every member of District32 is very genuine about contributing to the success of small business in Perth and that is quite evident at the networking events where people take the opportunity to engage with one another, share ideas and experiences, and work out where synergies lie. There are a number of ‘cohorts’ that are developing, supporting and cross-referring each other. But, unlike other networking experiences I have had, these groups do not seem to develop
that ‘we are full’ mentality. There is an appreciation that even though two people may work in the same field – no two people are truly alike so taking the time to get to know them and how they approach their work is always rewarding.
Mentoring & Support The mentoring and support IAQS has received from the District32 team has been second to none – the District32 team really complement each other in skills and experience and are fantastically generous with both their time and knowledge. They have taken the time to understand what IAQS does and, more importantly, why we do it so the advice and coaching they have provided has been truly problem specific and relevant to us rather than the generalised ‘this step comes next... works for most people’ journey that we were previously taking.
Education The range of educational workshops and seminars is broad, specifically relevant to small business development and the de-mystifying of the foundation skills of successfully and efficiently, running a small business. The most useful to me so far have been the sessions on the effective use of social media as a business marketing tool and how a good CRM system, set up properly, can save you hours of time and increase your sales through solid follow-up processes.
Quotes Of The Month The very striving and hard work that we so constantly try to avoid is the major building block in the person we are today. — Pope Paul VI Individual commitment to a group effort—that is what makes a team work, a company work, a society work, a civilization work. — Vince Lombardi Fall seven times and stand up eight. — Japanese Proverb Some people dream of success while others wake up and work. — Unknown If you can dream it, you can do it. — Walt Disney The difference between who you are and who you want to be is what you do. — Unknown A successful man is one who can lay a firm foundation with the bricks that other throw at him. — David Brinkley Don’t let your fear of uncertainty keep you from achieving your dreams; it is far riskier to stagnate. — Malti Bhojwani In order to succeed, we must first believe that we can. — Nikos Kazantzakis Many of life’s failures are people who did not realize how close they were to 0403 444 660 success when they gave up. penny@pinkpiranha.com.au
www.pinkpiranha.com.au
— Thomas Edison
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EXCLUSIVE PROVIDERS ACQUEST FINANCIAL SERVICES Provider from ZONE N SPECIALISING IN: • Home Loan Finance • Investment Property Finance • Vehicle & Personal Loans 0415 297 154
SPECIALISING IN: • Authorised Warranty Centre • Authorised Reseller Status • Quality Personal Service
parag@auscorpit.com.au
BEYOND CEMENT & TOOL SALES Provider from ZONE I
ACN: 165 598 005 - ABN: 95 321 378 611 - Australian Credit License #: 447074 - Credit representative #: 398944
www.acquestfinancialservices.com.au
DANIEL REID
We are not merely box movers, rather, we are solution providers. We have internal processes in place where we evaluate each sale prior to supply being made. Auscorp IT is an authorised warranty centre for Brother, Kyocera, OKI & Lexmark and an Apple Authorised Reseller and HP Authorised Reseller.
www.auscorpit.com.au
PARAG MEHTA
Nominated for both the 40 under 40 and the Ric New Medal Awards, Tim is a leader in business. Tim has recently opened a retail outlet specifically to solve the industry problems of losing trade, time, money and productivity for bricklayers when they need to stop production to collect more materials for the job. With our fully stocked retail outlet in Wangara you can be assured that we can meet any job requirements – we are specialists, we deliver and we can’t be beaten on price.
SPECIALISING IN: • Building Products • Building Materials • Bricklaying Tools
tim@beyondbricklaying.com.au
BURNING FRUIT Provider from ZONE J SPECIALISING IN: • Web Design & Development • User Experience • SEO
0435 029 528
Daniel Reid is an authorised credit representative of WLS Corporation Pty Ltd ATF Bonnet Family Trust T/As Acquest Financial Services.
Auscorp IT have developed strategic partnerships with leading vendors for various Consumables, IT Hardware, Printers to enable us to offers an extensive range of office, industrial related IT products and a strong level of personal service.
Provider from ZONE E
1300 423 966
Daniel and the team at Acquest Financial Services are focused on you reaching your dreams and putting together a financial plan that will work for your personal circumstances. At Acquest Financial Services we aim to find you a loan that not only meets your personal requirements, but exceeds your expectations.
daniel@acquestfinancialservices.com.au
AUSCORP IT
08 9248 8466
Considering buying, re-financing, or investing?
steve@burningfruit.com
www.beyondbricklaying.com.au
TIM MARCH
Burning Fruit Pty Ltd are a cutting edge web development agency based in Joondalup, Perth, WA. We have over 16 years experience in both usability and development consulting combined with running other web agencies in Perth prior to Burning Fruit. We offer something unique to the Perth web development market – we specialise in user experience, and every project follows our unique user centred design process. Prior to any design, we find out what the target audience really wants from our client’s website, and we build this into a cutting edge design.
www.burningfruit.com
STEPHEN WIGLEY
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Four Compelling Reasons To Shop Local Shopping at small, local and independent businesses can occasionally mean paying a little more or visiting multiple shops rather than shopping at a superstore giant but it does have its benefits. Check out these four reasons to spend your hard-earned money at local shops. 1. Superior Customer Service At a little local shop, you are more than just another customer. To a local shop owner each customer is the lifeblood of their business. You often get to talk to the same person each time you visit and after time they may learn your name or ask after the family. When you telephone, your call is answered by a human every time. There is no automated phone system and transferring your call to a supervisor like the big corporations do. 2. Know Your Seller Personally When you purchase a product from a major brand, everything you know about the company has been sifted through PR and marketing staff. You are fed the values they want you to see and the message they want you to hear. When you shop local, you actually know the person you are
buying from. You may run into your local shop owner while filling up your car, having lunch at a local restaurant or at your kids’ sports game. 3. Competition Having a wide variety of shops in an area gives consumers choice and choice leads to competition on price. By supporting small local shops, you help keep them in business. If all the smaller shops close, multinationals can increase prices knowing consumers have no other choice. By choosing local you are making a long-term difference in keeping prices lower. 4. Building the Local Community Buying local means keeping local money within the community, and that benefits everyone in the area. When local businesses seek each other out for purchases before chain stores, the benefits can be both to the companies involved as well as the individuals. You can have better business relationships with people that you speak face-to-face to by simply driving across town. Plus, local store owners often become close friends as they help each other’s business to thrive.
Take Two Paths To Business Stress Reduction Stress may be unavoidable in your business, but you can still reduce its negative impact with some healthy mental and physical habits. Try these techniques for focusing your mind and your body in a better direction: 1. Practice mindfulness. You relieve the pressures of daily life temporarily by slowing down. Pay attention to the present moment, without worrying about the future, what’s fair, what’s good or bad, and so on. Walk a little more slowly to work, listening to your body for signs of tension. Take a few slow, deep breaths as you wait for the elevator or while you sit at your desk waiting for Web pages to load. Focus on what your body is telling you, and you’ll be able to manage its responses to pressure more effectively, instead of allowing stress to control you. 2. Get enough exercise. Physical activity focuses your energy outward. Exercise also strengthens your immune system. A vigorous walk at lunch can do wonders for your stress levels. A regular workout— swimming, bike riding, weight training—can help you manage stress better over the long term. Don’t forget low-impact techniques such as yoga, tai chi, and other stress 0403 444that 660 relievers emphasize penny@pinkpiranha.com.au stretching and reducing www.pinkpiranha.com.au muscle tension.
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EXCLUSIVE PROVIDERS CARBON INSURANCE BROKERS Provider from ZONE 0 SPECIALISING IN: • Transport – Commercial Motor • Business Insurance • Personal Insurance 08 9446 8588
Provider from ZONE J SPECIALISING IN: • Construction • Renovations • Maintenance
Whether your policy needs are large or small, we take the stress out of insurance cover, minimising potential risks and providing you with the best deal possible.
www.carbongroup.com.au
ROBBIE GIANONCELLI
Element Plumbing and Gas is an owner operated local business based in Beldon. We pride ourselves on quality customer service and quality workmanship. We cover all metro areas and would happily travel to country regions to assist with any plumbing requirements. Our services include new builds - residential or commercial, renovations and general maintenance. In addition we also do gas installations, hot water systems, gas heating etc. Soon we will also be able to assist you with all your gas servicing needs for a complete service.
brad@elementplumbing.com.au
INDOOR AIR QUALITY SOLUTIONS Provider from ZONE N SPECIALISING IN: • Inspections: Identified Cause • Testing: Biological, Fibre • Remediation: Safe, Effective 08 9355 1060
Our passion lies in finding the insurance product that is the consummate match for your business requirements. We understand that navigating the insurance world can be difficult. Carbon provides in-depth knowledge of market intricacies through dedicated, industry-specific brokers and access to competitive insurance premiums.
robbie@carbongroup.com.au
ELEMENT PLUMBING AND GAS
0439 099 048
Your assets are precious. Carbon Insurance Brokers believe that the safety of your assets means your peace of mind.
Provider from ZONE 0 SPECIALISING IN: • Graphic Design • Logo Development & Branding • Promotional Material
BRAD DEUTSCHER
IAQS - we fix mould and other indoor air quality problems. Whatever your worry ? water damage, chemicals, mould, dust, odours or any other indoor pollutant, IAQS has the expertise and experience to understand the cause and determine how to fix the problem the first time. We are proudly Perth based so our key, experienced professionals are right where you need us; we can typically respond within 24hrs of receiving your call. We care about your health, the health of your family and your employees and provide expert service to ensure their safety.
jacqueline@iaqsolutions.com.au
PINK PIRANHA
www.elementplumbing.com.au
www.iaqsolutions.com.au
JACQUELINE CAMPBELL
Give your business image a facelift Most businesses require some element of design over a period of time. The majority of this is required when a business is starting out, but further refinements are required throughout the life of that business in one form or another. This can range from rolling out a brand, to catalogues promoting products, or campaigns and advertising. To ensure brand consistency, all design work for businesses should ideally be created by the same designer. A business deserves quality design and value for money and that’s where Pink Piranha comes into the equation.
0403 444 660
penny@pinkpiranha.com.au
www.pinkpiranha.com.au
PENNY ASKIN
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How To Avoid Costly Mistakes When Commissioning A Promotional Video For Your Business 1) Price
3) How to Decide
Over 100 years ago John Ruskin made this now famous and very relevant statement.
Obviously everything depends on why you’re making the video and that decision determines the type of video you will need. It must also fit into an overall marketing with video strategy that will reach your target audience.
“It is unwise to pay too much, but it is also unwise to pay too little. When you pay too much, you lose a little money, that is all. When you pay too little, you sometimes lose everything because the thing you bought is incapable of doing the thing you bought it to do” The wise buyer considers all options and all available information so that they can make the best choice possible for their individual needs.
What to avoid! It is very dangerous to make a choice based on price alone.
2) Styles of Video The Internet has given small and medium businesses (SMEs) the opportunity to take full avantage of video in their marketing campaigns with many different styles of video to achieve different goals. Each style has its own benefit. • Product videos • Personal introduction videos • Explainer videos • How to videos • Educational videos
Top Tip! Have a clear understanding of what you want the video to achieve and don’t restrict your choices by selecting a producer with limited styles of video.
4) Marketing with Video Strategy
You can’t always wait for inspiration to strike. When you’re on a tight deadline and you have to produce ideas in a hurry, creativity can seem elusive—but that doesn’t mean you should just give up. Try these suggestions for capturing the spark when time is of the essence: • Eliminate distractions. You don’t have to shut yourself up in a cell, but get away from anything that competes for your attention when you need to focus. Ignore your phone, unplug the TV, close the door, or pull your Internet connection if necessary—
It’s always important to have a clear strategy before you start any new project. Your producer must be able to provide a comprehensive marketing with video strategy that is based on YOUR business and YOUR specific needs to help you reach YOUR target market.
whatever you need to keep
Top Tip!
your mind get caught up in
Find a producer that can offer you a well-planned marketing with video strategy that gets your message in front of your target audience.
eliminated; just let it roam as
5) Summary
you’ve been looking for.
1. Do not make a decision based on price alone
• Bring in a little noise.
2. Make sure the producer is able to offer a range of video styles
require absolute silence.
• Corporate videos
3. The producer should help you identify the video’s goal
Top Tip!
4. Know how you will reach your target audience
If you speak to a production company that has a limited range of video styles, strongly consider whether they are the right service provider for your business.
Inspiration on Deadline: Try These Creativity Boosts
Written by Alan Cox from Show & Tell Marketing / alan@alancox.com.au / 0414 288 050 / www.showandtellvideo.com.au
your mind on your work. • Take a quick break. Sometimes you need to step away from the task for a short time. Take a walk or try some meditation. Don’t let the distractions you’ve just you detach momentarily from the problem at hand. You may return with the solution
Concentration doesn’t always Scientists have found that a minimal level of noise can actually stimulate the imagination. Play some music, or go to a quiet coffee shop or restaurant where the
0403 ambient444 noise660 will provide a penny@pinkpiranha.com.au
good background to creative
www.pinkpiranha.com.au thinking.
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EXCLUSIVE PROVIDERS POSTNET OSBORNE PARK Provider from ZONE 0 SPECIALISING IN: • Shipping & Courier Services • Design, Print, Copy • Private Mailboxes 08 9444 7785
PostNet Osborne Park is your one stop business solutions provider. We are designed to meet the needs of busy professionals like yourself so you can focus on what is important – growing your business. We provide Printing, Copying, Shipping, Private Mailboxes and everything in between. At PostNet Osborne Park, we care about putting together the right services and products to meet your unique needs. PostNet Osborne Park is the business behind your business.
osbornepark@postnet.com.au
www.postnet.com.au/osbornepark
SERENE CHEE
Not sure how to generate new leads? Hi, I’m Alan Cox from Show and Tell Video. We’re all about how you can use video to get more leads. Videos give your audience a crystal clear understanding of how you solve their problem.
SHOW & TELL Provider from ZONE O
Videos help you to:
SPECIALISING IN: • Reach Your Audience • Engage Your Viewers • Convert Leads Into Customers
0414 288 050
alan@alancox.com.au
Interactive video enables your viewers to take immediate action. No messing around because the button is right in front of them.
www.showandtellvideo.com.au
ALAN COX
If you want life to be different, then Personal Coaching is a way forward.
WAYNE COOK COACHING
You could engage in the behavioral profiling tool or Neuro Linguistic Programming because these approaches provide the rapid changes that everyone is wanting. Because you have the changes, your personal landscape is different and this means a more congruent life.
Provider from ZONE F SPECIALISING IN: • Decoding Other People • Be Master Of Change • Personal Landscape Renovations 0421 772 448
• Reach Your Audience • Engage Your Viewers • Convert Leads Into Customers
This makes the desired results even more attainable than before. You can make an enquiry today so we can meet and see if we are a good match to work together.
wayne@waynecookcoaching.com.au
www.waynecookcoaching.com.au
WEST COAST COATINGS
West Coast Coatings was formed in 1995. Jimmy Tainui has exceptional experience working within a variety of industries since the company was formed. West Coast Coatings have a speciality in the area of fire, flood and restoration.
Provider from ZONE J & I
They are a key contact within the building insurance industry due to the high quality of work. With an experienced team of six painters, West Coast Coatings have consistent requests for both residential and commercial premises.
SPECIALISING IN: • Insurance Repairs: Fire, Flood, Chemicals • Residential: New, Repaints, Ceilings • Commercial: Office, Factory, Surroundings
WAYNE COOK
Jimmy oversees all quality control which has been instrumental in a consistent workload based on referrals.
JIMMY TAINUI
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EXCLUSIVE PROVIDERS EMS INSURANCE SOLUTIONS PTY LTD Provider from ZONE I SPECIALISING IN: • Friendly, Emphatic, Thorough • 60+ Years Experience • It’s About You 08 9206 4004
Provider from ZONE N SPECIALISING IN: • Perth Premium Painter • Repaints • Wallpaper Application
Most importantly we hold your hand should you have a claim and ensure the best outcome for you. So call us for a cuppa and make sure you have the right cover in place. And more importantly, know you do as you have had it explained and you now understand it.
Provider from ZONE A & ZONE E SPECIALISING IN: • Perth Premium Cleaning Services • Business & Residential Cleaning • Guaranteed, Affordable Results
www.emsinsurance.com.au
You can be assured Painting Solutions will turn up when they say they will - at the time and on the day they say they will. Painting Solutions reputation is key to our success, so we will ensure we uphold that reputation at all times.
ww.painting-solutions.com.au
Provider from ZONE L
DEREK HOLLAND
We take the Premium Cleaning in our name seriously, and we take pride in providing Perth with a service that exceeds expectations - and is often considerably better than some of our competitors. Our work is guaranteed to be done the way you wanted it done, at a simple fixed price and at our very competitive rates. We also try to save you having to get several different contractors in by offering complete cleaning packages. Please see our website for further details or call us today for a personal quote. Premium cleaning with a personal touch.You relax, we clean.
contact@perthpremiumcleaning.com.au
PEAK STRATEGIES (WA) PTY LTD
ALISON EVANS
We’re passionate about painting and decorating and it shows in the quality of the paints and products we use and the attention to detail in our finishes. Painting Solutions is a long awarded Dulux Accredited Painter with many years experience in the industry and commitment to superior workmanship.
info@painting-solutions.com.au
PERTH PREMIUM CLEANING SERVICES
0439 704 328
We work together to get the right program and educate so you understand where your hard earned dollars are going.
alison@emsinsurance.com.au
PAINTING SOLUTIONS
0429 384 982
We work with small medium businesses and get a real understanding of the business and the expectations wanted from their insurance.
www.perthpremiumcleaning.com.au
GRACE & MARTY WENHAM
We are Chartered Accountants who specialise in pharmacies and medical professionals, specifically in regarding to their compliance, valuations, external management accounting and business improvement strategies. Our goal is to reduce your compliance burden so you can get on and concentrate on what you do best.
SPECIALISING IN: • Chartered Accountants • Pharmacy Specialists • Bank Panel Approved Valuers 08 9315 3117
john.thornett@peakstrategies.com.au
www.peakstrategies.com.au
JOHN THORNETT
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EXCLUSIVE PROVIDERS PROFITABLE PERSONNEL
Profitable Personnel specialises in return on investment recruitment and maximizing the ROI from existing employees. We offer a 12 month guarantee and monthly coaching and training for all employees we place.
Provider from ZONE J
David Osborne, Managing Director of Profitable Personnel has spent the last nine years hiring staff for some of Australia’s fasted growing entrepreneurial and global multibillion dollar companies.
SPECIALISING IN: • ROI Recruitment • Finding the Right Employees • Maximising Existing Employees 0428 780 859
david@profitablepersonnel.com
WEST AUSTRALIAN PSYCHOLOGY SERVICES Provider from ZONE I SPECIALISING IN: • Diagnostic Assessments • Mental Health Intervention • Autism Spectrum Disorder 0414 251 967
www.profitablepersonnel.com
Provider from ZONE N SPECIALISING IN: • Servers, Software & Backups • Business Computers & Networks • Customised IT Solutions
DAVID OSBORNE
WAPS specializes in assessment and intervention with children/young people (0 - 18 years) and their families. Our experienced psychologists provide a range of assessments, including developmental, ADHD, ASD and cognitive assessments and the subsequent comprehensive reports can be used to access supports and funding, where appropriate. WAPS also offers individual intervention for children presenting with mild to moderate mental health and psycho-social difficulties, including anxiety, depression, bullying, self-esteem issues etc. A variety of therapeutic groups and parent education workshops are also offered by our Psychologists.
susann@wapsychologyservices.com.au
GROUP SUPPORT
08 9277 1768
David’s philosophy is that if you do not know what value you are providing a company then the chances are the stat is not being optimised.
www.wapsychologyservices.com.au
SUSANN KEATING
Group Support is a Perth (owned and based) IT company providing business technology, servers, workstations, networking and reporting for clients across Australia. We sell, configure and support all the software you and your business need in a one-stop-shop preferring local products and solutions where possible. We have trained and qualified database engineers, web designers, networking technicians and cloud specialists. We understand local business and local issues to provide you reliable and cost effective service to keep your business up and running.
peter@groupsupport.com.au
www.groupsupport.com.au
PETER TRENAMAN
“Thank you for calling. Please leave a message. In case I forget to check my messages, please e-mail an audio file, then send me a Facebook message to remind me to check my e-mail, then text me to make sure I’m on Facebook and call me back to make sure I got your text.” 12
EXCLUSIVE PROVIDERS PROMOPACK WA Provider from ZONE G SPECIALISING IN: • Promotional Products Supplier • In-House Decoration • Best Customer Service
08 9343 6501
Promopack WA - Branded clothing and promotional products specialist. In house Embroidery, Screen Printing, Pad Printing and Graphic Art Service. With 20 years of experience we will guide you from basic idea for your next promotional project to finalised products always delivered always on time with the best possible customer service.
info@promopackwa.com.au
www.promopackwa.com.au
DAMIR MIRKOVC
DILLON GRAPHICS
Whether you are a brand spanking new start-up business or you need to update your marketing materials, Dillon Graphics can help.
Provider from ZONE I
Sandra Dillon has worked with Perth SMEs for over 20 years. She personally takes every brief so you speak directly with the designer.
SPECIALISING IN: • Logos & Visual Branding • Marketing & Business Communications • Advertising & Media Design 0411 743373
sdillon@iinet.net.au
Dillon Graphics understands the importance of your brand and how it fits into the marketing mix. We provide tailored graphic design solutions and value-add at every opportunity to present your business with a well considered visual identity.
www.dillongraphics.com.au
SANDRA DILLON
ERRANT VENTURE
We love numbers! They are important to us and we find them fun. But unfortunately they aren’t always fun to do for other businesses.
Provider from ZONE J
Our mission is to help husbands and wives doing theirs or their partners businesses numbers, to be able to put them down and be able to spend more time working in the business and with their families.
SPECIALISING IN: • Bookkeeping • Payroll • CFO Solutions
1300 866 679
Specialising in the trade, retail and hospitality industries, your accounting will be more photographs and less calculators as we use the power of technology to do the heavy lifting.
info@errantventure.com.au
www.errantventure.com.au
NEIL GERRARD
“I made a list of 100 things I need to do this week and numbered them in order of importance. Unfortunately, 99 are ranked #1.”
13
Apple Facts
A Match Made In Heaven
Apple is one of the most successful companies in the world today, nearly four decades after its creation, but there are many quirky little facts about the firm that even its biggest cheerleaders may be unaware of. Most people think that Steve Jobs and Steve Wozniak were the founders of Apple and are unaware that there was actually a third founder, Ron Wayne. Wayne was Jobs’ co-worker at Atari and was asked to help because of his greater experience and his familiarity with corporate documentation, but he sold his initial ten percent stake in Apple after just two weeks. The original Apple computer sold for the strange – and rather diabolical – price of $666.66. Apple stores are situated all over the world, yet there are actually six states in the U.S. where there is not one to be found, those states being West Virginia, North and South Dakota, Montana, Wyoming, and Vermont. California, on the other hand, has over fifty Apple stores all to itself.
I’ve long fancied myself as quite the match-maker. From my high school days I could recognise the qualities in a single friend and sniff out her perfect lonely heart. By my twenties I’d honed my skills and many a good match resulted in matrimonial harmony. In recent years I’ve realised my matchmaking talents transfer quite nicely to the business world. As a consultant in Perth’s small business community, I’ve become the facilitator of many new business relationships, helping arrange deals that resulted in mutually beneficial long-term partnerships. My skill starts with a love for talking to people. I talk and listen to SME owners all day long. Invariably they share a problem (usually of the business not relationship kind!) that they say is holding them back. They may need to be connected to a person or business they can form a joint venture or partnership with, they may be looking for specialist advice or someone reliable with a skill or expertise they haven’t been able to find themselves. Usually finding someone isn’t the problem, more often than not they have been inundated with possible suitors and consequently have no idea which way to go. What they really need is help to pick out their perfect match, so they’re able to feel confident they will receive the high level of customer service they expect from their service providers.
Myself and the District32 team like to think of ourselves as the ideal intermediary. Often the perfect person or business springs to mind because we’ve worked with them, referred them, know them as an expert or authority in their field, they’ve been recommended to us or we’ve heard them speak at an event or seminar. Business owners are busy people and if someone can offer them an easy solution, they are most grateful. Before they know it, the referred business owner has jumped to their aid. The two parties have met and decided the synergies are right for a perfect partnership, joint venture or their problem has been met with the ideal solution. The referred business is eager to please as they know we’re bound to keep matching them with other ideal partners in the future. And to District32, well this is what gets us out of bed in the morning. In fact I’m thinking of changing the job title on my business card to ‘Business Match-Maker’. It has a good ring to it I think! So don’t be afraid to put us to the test. If you think there is a business or person out there that could make your business life a little easier, be sure to give me a call. Frances Blackie Director District32 (and Business Match-Maker) 0405 636 632
14
Business Station Business Station is a not-for-profit provider of enterprise development services covering a large proportion of the Perth metro. Business Station also operates as an incubator with affordable office space situated in Joondalup and Gosnells available for starts ups’ and businesses in the early growth stages. Over the last two years, Business Station has aided well over 1000 new and existing businesses create sustainable companies and reach the next level of success. Continuous upskilling and training of staff is vital for the success of your business and we have assisted in this area by delivering continuous advisory services, training and workshops.
To help up skill individuals in business at all stages through the provision of advisory services and cost effective support and training.
We connect businesses by hosting and collaborating on a huge variety of events including business expos, networking, sundowners and even high tea. Major sponsors include the Small Business Development Corporation, the City of Canning and the City of Gosnells.
www.businessstation.com.au (08) 9398 6333 CEO – Kim Charles
(08) 9398 6333
kim@businessstation.com.au
Mission
www.businessstation.com.au
KIM CHARLES
Premium Publishers Premium Publishers is Perth’s newest custom publishing house, specialising in custom magazines and publications, as well as a broad range of production services including copywriting and design services. Our experienced and international team of professional editors, writers and designers enable us to always run original, unique and exclusive copy especially designed to cater directly to each individual publication’s target readership. For over a year now, Premium Publishers has been producing Perth’s only monthly lifestyle and property magazine, PRIMOLife, on behalf of the Peard Real Estate Group. With a consistent increase in readership, each month 25,000 copies are currently distributed to Peard offices, cafes, and hospitality and retail outlets across the city, onto Mandurah and down the coast to Margaret River. The magazine was a finalist in
9273 8933
gabi@premiumpublishers.com.au
the Custom Magazine of the Year awards in 2014, quite an achievement for a title under a year old. For more information on what we could do for your company, visit premiumpublishers.com.au
SPECIALISING IN: • Magazines, Special Publication • Copywriting • Design, Web Creation
www.premiumpublishers.com.au
GABI MILLS
15
District32 Interviews: Daniel Roberts This month we’d like to introduce you to a key member of the extended District32 team. He is fondly referred to as the ‘Social Media Dude’ by the D32 directors and is the face behind the fabulous graphical content you have been seeing on our social media sites. 1) What is your name and age? My name is Daniel Roberts and I am 19 2) What University do you attend? Curtin University 3) What do you study? I study Internet Communications. It mostly consists of theory, then there is a more practical side which involves using collaborative and analytical tools. Getting on board with D32 has complemented this course nicely. 4) What is your favourite platform and why? It has to be Facebook. It’s the easiest way to connect and spread content, as well as monitor the response. Second is Instagram, in a tie with Twitter. I love how Twitter offers more external functions than Facebook and Instagram. 5) What is your biggest secret to SM success?
7) What platform has attracted the most success for District32? Facebook and Instagram, no argument. There are high volumes of engagement and response on both platforms. 8) What kind of content has the highest engagement rate? Posts about what the company is doing to make a difference. The launch event saw terrific feedback because it was well organised and had a real world impact on SMEs. The real core of the company has to be reflected in social media. Good marketing means social media is never put to waste. 9) What is your favourite software? A tricky one to decide on, but it has to be the Mac exclusive Pixelmator. It’s very affordable, beautifully designed and does a sharp job, even doing some things better than its competitor, Photoshop. It’s also on iPad - the only full-fledged image editing app on the platform.
I think originality in content and message. Something different. I get tired of seeing the same thing reposted after 3 years. Social media doesn’t have to be cheap, rushed content that tries to get bulk likes. It also has to be very engaging to get some discussion going.
10) What is your biggest timesaver?
6) What should be avoided?
District32 Social Media Platforms
Bring unoriginal and not understanding the networking aspect of Social Media. People want news about the business—not cat memes. I think with quality comes interest but first you have to know how to optimise it properly before putting too much effort into the content, the effort is wasted if you don’t know how to get it seen.
www.district32.com.au 1300 55 22 93 info@district32.com.au facebook.com/district32perth twitter.com/district32perth
Using productivity and analytical tools such as Hootsuite and Instagress.
Facebook.com/district32perth Twitter.com/district32perth Instagram.com/district32perth YouTube.com/c/district32au Google/+district32au
Are you the best at what you do in your area? Can you prove it? If so, register your interest to become a local Exclusive Provider here:
tender.district32.com.au