Vol. IX: No.4, July - August 2020, ` 100/-
Unlock Hygiene
MSME the right path
# weareinthistogether
Mindful Skincare NEW NORMAL Hot Yoga & Sauna
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Beauty requires Precision & Hygiene SB International
413-414, 4th Floor, Imperial Tower, C-Block, Community Center, Naraina Vihar, New Delhi - 110028, Ph: 09711209612, 011-45647288, web: www.sunilbajaj.com
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16. Product Buzz Latest Range of Disposables byAnsh Beauty & Health Care 18. Product Buzz Unlock Hygiene with Sakhi 20. New Launch Mono Dose Facials 21. New Launch 'OoLaLa' Cherag Bambboat 22. Feature Hot Yoga+Sauna=Wellness 28. Feature MSME, The right Path 34. Feature Manage Your Salon Like a PRO
6. Editor's Note From the Editor's Desk 8. Product Buzz New Disposable Range by Dispo Drapes International 10. Product Buzz Wax for Changing Times 12. Product Buzz Latest Make-up Sensation SHOPAAREL
38. Feature Mindful Skincare 40. Feature The New Normal 43. Feature Monsoon Makeup Tips 44. Portfolio Your Dose of DIVA 50. Beautiful Inside Your Dose of inner beauty
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Yo u r C o m p l e t e B e a u t y & S a l o n G u i d e
Vol.IX: No.4, July - August 2020 On the Cover Hair & Make-up Outfit Jewelry Model Source Photographer
Design
Modern Wedding Look Neelam Harish Rent n Wear by Mahi Malhotra Jewel Street by Kaushal & Pankaj Gupta Pari Sharma Neha Beauty Clinic Vikram Chauhan
Bijo Thomas
Diva Talk, Volume: IX, Issue - 4, July - August 2020
The New Normal We are gradually setting in with the New Normal. Life is still hard for most of us and we are learning everyday ways to cope up with the fastchanging scenarios around us. The salon industry has faced numerous challenges in the past few months and a lot has changed. We are now more worried about keeping the business alive rather than getting the business to open again. The global economy is in its worst low and cash flow is minimal. Salons suffer the most after hospitality, as we sometimes toggle between luxury and necessity for many people. The financial pressure is mounting on many of us. Rents, Salaries, taxes everything is stressing many of us. Some of us are even dreading a shut down. This is the time to analyze your business, evaluate, revamp and re structure your business more than ever. We understand that the need of the hour is more and more clarity and light on the path to follow. In this issue, the management and practical sides of the New Normal and help you manage your salon like a Pro. Many existing brands have come out with new equipment and kits to help us fight the COVID-19. We also would like to thank you all for giving such overwhelming love to our latest concept, ' The DIVA TALK SHOW' on our YouTube Channel. Log on to view all the latest episodes and do like & Subscribe. We hope that you and your loved ones are Safe and healthy. Please follow all guidelines of safety and don’t forget, we are in this TOGETHER +91 8826 4 8 9 8 9 8 Diva Talk diva_talk_magazine Diva Talk Diva Talk Magazine
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Product Buzz
New Disposable Range by Dispo Drapes Int. Drapes International has designed a new range of disposable costumes which are suitable for salon workers and as well as clients. In these crucial times it is pertinent to use all or as much as possible disposable materials in salons. Everybody is getting educated now about safety, hygiene and precautions to be taken everywhere especially in a salon or a barber shop. Sanitization is the thumb rule and multi-level sanitization is recommended. Dispo Drapes International recommend you to use better sanitized or clean instruments preferably disposables as far as possible. We have created various design in disposable gowns, tops, lowers, full body overalls, shirts, pyjamas etc. However, we have specially designed full body safety kit covering from head toe made with special high-quality material to ensure maximum protection. For more information please call us on +91 9310372219
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WAX for Changing Times With the onset of the global pandemic COVID - 19, the need for hygiene in every aspect has become inevitable. With its constant quality maintenance and perfect distribution and delivery channel ‘Sleek’ continues to be the most sought-after cold Wax in the Beauty sector. Long before the world understood the need for Hygiene, Sleek Wax had a strong hygienic foil vacuum packing in all its wax containers. Thus, assuring every tin is not tampered with, in the process of travel from the factory to the consumer salon. Sleek also is the only Wax manufacturing company that has this practice in place since many years now and continues to deliver high standards of production and hygiene. Sleek Wax has launched many Wax variants in different sizes. To cope with the changing times and wax requirements of women at large, Sleek has introduced the READY TO USE WAX STRIPS which are an instant waxing solution.
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The Charcoal variant is a bestseller since the launch. It is suitable for all skin types and deep cleanses the skin as well. IT comes in pack size of 20 Strips + 05 Wipes. It leaves skin soft & velvety and removes deep rooted hair and delays re-growth as well. Other variants such as Brazilian Liposoluble Wax with Avocado Butter & White Chocolate Liposoluble wax for dry skin type, are specially designed for the Indian skin and present market. Along with the regular pull out lid, it also has a plastic lid to cover when not in use, thus assuring hygienic storage as well. According to Mr. Rahul Sharma, Director, Sleek Wax, "The world is changing at a rapid pace and adapting to the new normal worldwide. With the changing times we also change our packaging and variants to suit the demands of the market and serve our clients better." For more information please call on +919034051025
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Product Buzz
Latest Make-up SENSATION Upon selectively overseeing in detail, the needs of the makeup artist, shoparrel has especially formulated new products to suit the beauty needs of professionals.
15 SHADE Z PALETTE SHOPAAREL Z Palette contains a selection of 15 HD Cream to compliment all skin tones from light through to dark making it an essential piece of kit for any Makeup Artist. Selection of versatile colours to unify, contour, conceal, highlighter, foundation, corrector, white gel eyeliner, eyeshadow base all in one palette. Colours can be mixed to provide an endless selection of new shades and really customise your makeup.
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Their focus has keenly been on the development of products that are high on quality and easy on pocket. The local success led them to the idea of introducing the brand to the international market. Makeup enthusiasts can find them on their website and Instagram handles. Although new, it has won hearts around regions and is bravely continuing to do so.
FACE COVER FOUNDATION It contains mineral elements and activating factors. It is water proof and minimises the visibility of pores. It also is Moisturising and gives a smooth soft finish. It contains brightness factor to effectively embellish the uneven skin color. Usage: Apply appropriate liquid foundation on the whole face with finger, and blend with wet puff or brush.
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Product Buzz
Hygiene & Care with Stage Line SILK VEIL Refining matte finish skin treatment creates a 3D network that smooths and reduces the appearance of open pores. A light, luxurious, silky texture, allows the skin to breathe. Extra moisturizing (Hyaluronic acid), anti-oxidant (Vitamin E), cellular renewal (Vitamin A). Silicone content refills uneven levels of the skin, targeting the signs of ageing. Perfect for High Definition make-up for a flawless finish. Matt effect. For all skin types.
EYE SHADOW PRIMER Eye shadow primer that forms a barrier between the skin’s natural oils and make-up products, minimizing creasing and fading of the eye shadow. With active ingredients specific for the ocular area to provide emollient, moisturization (Shea butter, Aloe Vera) also reduce inflammation and risk of allergy or irritation to eyelids (Argan Oil, Jojoba Oil, Barely extract, Bisabolol). Easy to use and apply over foundation to produce an even skin tone. Helps prolong make-up on eyelids. For all skin types.
CLEANSING GEL Dual action hand and brush cleanser helps avoid the transmission of bacteria. Use before and after work that requires a deep cleansing of the hands and make-up brushes. Within seconds of applying, the gel evaporates, leaving the area perfectly dry and clean. Contains Aloe Vera to add moisture to the skin. All these products are exclusively available with SB International on +919711209612, 011-45647288 -14-
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Product Buzz
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Furniture Proudly Made in INDIA Satguru Steel Furniture & Equipments offers complete solution for all Salon requirments. State of the are furniture designs, Top Class manufacturing quality and complete custome satisfaction are the core values of the company. They manufacture all types of salon furniture including Salon Chairs, Shampoo Stations, PediSpa Stations, Barber chairs and mirror stations. They aso specialise in State of the art Facial beds in Steel and Wood finish. Customisation as per client requirement is there forte. For further info, Call: 011 28363968, 9810260015
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Product Buzz
Latest Range of Disposables by ANSH Ansh Beauty And Healthcare has introduced a wide range of disposables for various uses to provide protection to staff as well as clients in salons during this phase of pandemic.Disposables have become an essential part of our daily life. The disposable range includes head band, shower cap, shoe covers, face masks, aprons, gowns, facial bed covers, tissues and towels of premium quality. They also have personal hygiene kits for single use. Ansh Beauty and Healthcare have also introduced threading strap for contactless threading of eyebrows and upperlips. They also have gel and waterbased sanitizers. A mild lime flavoured handwash which will make your day perfect. Wearing a mask is one of the best prevention from Corona virus. They have different variants of Masks including: 3 ply ultrasonic with nosepin 3 ply ultrasonic with meltblown and nosepin KN 95 with filter N 95 The price of all our products are pocket friendly. For more information call on 9311474826, 9811474826
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H C N CH UN L AA U S TT L E T ES A L AT L
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H C H N U NC A L AU T S TL E T ES A L AT L
H C N CH UN L AA U TL S E ST T L AAT E L
Winner of of I DivaWinner Salon Awards I Diva Salon Awards 2013-14-15-16-17-18-19 2013-14-15-16-17-18-19 and Ravishing Beauty & and Ravishing Beauty & Wellness Awards 2016-17-18 Wellness Awards 2016-17-18
Booking Booking +91 9811474826 +91 9811474826 Diva Talk, July - August 2020
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Unlock Hygiene India's get into Unlock and salon pan India gear up to cater to customer with the new government guidelines. Every salon needs to equip itself with the latest in salon hygiene and all the latest machines to help them service the clients better. Sakhi Beauty Concepts is a pioneer in innovative products since decades. To help salons fight the virus, Sakhi Beauty Concepts has launched many new products and equipment including Roll on was heater, good quality clippers, hand sanitizer machine and its bestseller sanitizing spray gun. It also has a wide range of all disposable salon and spa products in large variety. The best way to sanitize the air of your salon is with the Aerosol disinfector. It requires very low amount of product and releases it in mist form. This is the best equipment to sanitize salons, spa etc. as it is extremely portable due to its small size. For more information call on +91 9811139675
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Product Buzz
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NewLaunch
Introducing Capsule Mono-Dose Facial As the world eases towards the new normal of the global pandemic which has caused havoc in the last few months, the certainty of change in our lifestyles is inevitable. One of the most effected industry has been Beauty and Wellness where services require close contact between the professionals and the consumers. So how does the industry adapt to the new way of life, which hygiene measures are taken to ensure safety of the staff as well as consumers? As rightly said by P.M. Narendra Modi, we are all here to fight this global pandemic and emerge as the powerful nation. While Salons are understanding the state of their business and preparing to evolve themselves by following the Covid proof guidelines, we at Absolute Beauty Concepts have introduced a global innovation in beauty that will help salons to offer a natural and safer solution; helping consumers to avail of relaxing and re s u l t-
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based facials without any worries at the back of their minds. We are proud to introduce La Cremerie Mono-Dose capsule Facial, this is just not another facial! The Capsule Facial is India’s first of its kind global product innovation for the professional beauty market. The Facial comes in mono-dose package which means, individual pack for each customer. You may ask what’s so different; this Facial kit comes in water soluble capsules, the powder packed formula is 99% Natural, Vegan, Cruelty Free and provides great results! The Freeze-Drying technology used in developing the products helps to maintain the actual potency of the ingredients, once activated with water they deliver maximum results as per expectations. Apart from being 99% natural, vegan, monodose with a capsule format with no wastages; La Cremerie also believes in sustainable beauty; the capsules are water soluble and help to conserve 70% less plastic than a traditional jar or tube; completely environment friendly. Safe and Natural, Simplified Skincare! For more information you can mail on info@abcbrands.in
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'Oolala' CHERAG Bambboat Oolala.in India’s very own home grown cosmetics start up, has brought to the Indian market a whole range of poppin’ and vibrant’ colours in Eye shadow and blusher palettes , in the ever most quirky and youthful packaging ! Designed in France , their palettes can be customized online and promise to add a whole bunch of glam and sleek colours to your vanity This June they collaborated with Make up Super Coach Cherag Bambboat , from the Magical Makeovers by Cherag Fame to launch the Glamazone Palette ! Cherag with over 15 years of Bollywood experience and an ace international make up trainer has chosen his own 12 Perfect Shimmer , matte and glitter shades to create this unique palette which can offer a lot of variety to consumers – from the everyday nude shades to the glamorous TGIF shades to that classy outstanding bridal look – there’s something in it for everyone ! Pocket friendly, highly pigmented and designed to appeal to all age groups, it’s going to keep the #trendsetter in you #onfleek! Go grab yours today. Visit www.oolala.in or visit @ cheragsmagicalmakeovers / @oolala.in to get Glamazon-ed !
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Infrared saunas have been proven to aid in the acceleration of sweating which when combined w i t h H o t Yo g a c a n b e b e n e f i c i a l i n mny ways both Phsical & Mental l e a d i n g t o B o d y We l l n e s s .
Expert Inputs by: Er. Anil Ji Garg Director: ROYALE FAR InfraRED Sauna Call: +91-9810020872 email: info@royalesauna.com
Hot Yoga + Sauna = Wellness Hot yoga has become a popular exercise in recent years. It offers many of the same benefits as traditional yoga, such as stress reduction, improved strength, and flexibility. But, with the heat turned up, hot yoga has the ability to give your heart, lungs, and muscles an even greater, more intense workout. Are you interested in learning more about the ways you can benefit from hot yoga? This article will take a closer look at what this sweat-inducing workout can do for you and how you can get started.
What is hot yoga? Hot yoga, just means that the room is heated above normal room temperature. The heat can be set to whatever the yoga instructor wants, though it’s typically between 80 and 100°F (27 and 38°C). Hot yoga sessions can include any variety of poses, and the time of each class will vary from studio to studio. Hot yoga often includes music and more interaction among the people in the class.
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A heated environment can make the practice of yoga more challenging, but some of the benefits may be worth it, especially if you’re looking to make progress in one of the areas outlined below. If done correctly and safely, hot yoga can provide the following benefits:
Improves flexibility You may already know that stretching after you warm up your muscles is safer than stretching cold muscles. So, it follows that an environment like a hot yoga studio can make yoga poses easier and more effective. The heat allows you to stretch a little further and achieve a greater range of motion.
Burns more calories A 160-pound person can burn around 183 calories an hour with traditional yoga. Turning up the heat can help you burn even more calories. According to researchers, the calorie burn can be as high as 460 for men and 330 for women during a 90-minute Bikram yoga session. Hot yoga, even if it’s not quite as intense as a Bikram session, will burn more calories than a traditional yoga workout.
FAR INFRARED SAUNA Stay Home, Stay Safe, Stay Healthy
S OF EXPE AR
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11+ Y E
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DOUBLE BENEFITS of SWEATING When You Combine, Yoga and FAR Infrared SAUNA
Wellness Product 2018 & 2019
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Builds bone density Supporting your weight during a yoga pose can help build bone density. This is especially important for older adults and premenopausal women, as bone density declines as you age. Many worldwide studies have resulted in phenomenal results thus making people believe that hot yoga may be an effective option for reducing the risk of osteoporosis in women.
Reduces stress Many people turn to yoga as a natural way to deal with stress. Hot yoga significantly reduces the stress levels. At the same time, it improved health-related quality of life, as well as selfefficacy - the belief that you have control over your behavior and social environment.
Ease depression Yoga is a well known technique to help you relax and improve your mood. It may also be a helpful therapy for reducing the symptoms of depression. Additionally, different studies that focused on yoga as a treatment for depression concluded that yoga is an effective way to reduce depressive symptoms.
Provides boost
a
cardiovascular
Striking different yoga poses in high heat can give your heart, lungs, and muscles a more challenging workout than doing the same poses in a lower temperature. Just one session of hot yoga is enough to get your heart pumping at the same rate as a brisk walk (3.5 miles per hour). Hot yoga also revs up your respiration and metabolism.
Reduces blood glucose levels While any type of exercise can help burn energy and reduce circulating levels of glucose (sugar) in your bloodstream, hot yoga may be an especially helpful tool for people at higher risk for type 2 diabetes.
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objectives of hot yoga. One of the benefits of sweating in a warm environment is that it can improve circulation, bringing oxygen- and nutrient-rich blood to skin cells. This, in turn, may help to nourish your skin from the inside.
Weight Loss Hot yoga addresses all aspects of physical fitness including muscular strength, endurance, flexibility and weight loss. While certainly not the easiest yoga path to follow, it is a great style of yoga for the beginner. The most unique benefits of hot yoga are detoxification (cleansing) and reduced injuries due to the greater flexibility of the body in a hot environment. There is no other style of yoga that addresses the overall health of the body in such a comprehensive way.
Good for your bones While there’s a lot of salt lost in sweat, only just a little bit of calcium is lost. So hot yoga is actually really good for your bones. However, We still recommend that fluid, sodium, and calcium are replenished after hot yoga practice. DT
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NEW DATES TO BE ANNOUNCED SOON
In the great task of: Staying Home Staying Safe ON THE Washing Hands OPENING Social Distancing DAY
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MSME
the right path
What is it?
There was a time when India's economy was driven through agriculture. Today, a majority of it is promoted through innovation, technology, and products created by micro, small, and medium-sized businesses. This feature dives in deep to understand what entails these companies and how to register for them.
Words by Divya Sharma Dahiya
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While in the last century, India’s growth story was powered by agricultural improvisation and the creation of service industries, in this century, it is largely small innovative business improvisations in the technology, manufacturing and service sector that are fuelling economic growth and investments. To further incentivize business owners from taking the risk to constitute themselves into an organized structure – whether micro, small or medium, the government has prescribed what is known as the MSME registration. A MSME enterprise promotes employment at a very high potential and lowest capital cost. Majorly, it contributes to the industrial production and exports in India. Adding more to it, an MSME enterprise plays a pivotal role
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in the development of the industrial economy.
New Udyog Aadhaar replaces SSI / MSME Registration In order to make the process of registering a small or medium level enterprise even more straightforward, a new act called the Udyog Aadhaar was created in 2015. Udyog Aadhaar completely replaces MSME and is conducted entirely online. Under the Udyog Aadhaar, only one page needs to be filled for registration with Aadhaar Card acting as the sole legal document.
Udyog Aadhaar Memorandum (UAM) It is the registration form which helps to certify the existence of the MSME. Moreover, it also provides for mandatory information such as the MSME’s owner’s personal details, contact and communication details, Aadhaar details, bank account details etc. You will receive an acknowledgement form to your registered mail ID, once you have submitted the form. Indeed it contains the Udyog Aadhaar Number [UAN] which is useful for all future processes relating to the Udyog Aadhaar Registration. UAM is a self-declaration form and does not require any other supporting documents. However, it is completely up to the state or central authority, which might ask for certain documents to prove the information provided by the owner/ applicant in the UAM form.
Who Can Register In MSME Registration? • Hindu Undivided Family (HUF) • Private limited company • One person company • Partnership firm • Producer company • Limited company
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the MSMED Act, the government has prescribed specific turnovers and investment limits to reckon whether an enterprise falls under the micro, small or medium category. For units in the manufacturing sector, the investment in plant and machinery is considered, and for units in the service sector, it is the investment in equipment that is looked at, for reckoning the threshold limits.
Micro categor y- If the investment in your manufacturing industry does not exceed 25 lakh rupees or a service industry investment does not exceed 10 lakh rupees, you are eligible for a micro category registration. Small categor y - If the investment in your manufacturing industry does not exceed 5 crore rupees or a service industry investment does not exceed 2 crore rupees, you are eligible for a small category registration. Medium categor y -
If the investment in your manufacturing industry does not exceed 10 crores or a service industry investment does not exceed 5 crore rupees, you are eligible for a medium category registration.
Is an MSME Registration mandator y if you meet the threshold? Although it is ideal to have an MSME registration which makes it easier to apply for government incentives, subsidies and tax rebates, it is not compulsory to apply for one.
Benefits Of MSME Registration
While small and medium are generic terms, for deciding the applicability of
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Obtaining MSME registrations can be done by micro, small and medium-sized enterprises. The MSME registration is an online process and makes seeking help from professionals much more easier. Let us now look at the essential benefits of MSME registration.
policy was launched by the government of India specifically for the Micro and Small Enterprises and that is the Credit Guarantee Fund Scheme (CGS). This scheme helps in the availability of the collateral-free credit to the micro and small enterprise sector.
Priority Lending
50% Subsidy On Patent Registration
Our first MSME benefit is priority lending. Whether you’re the proud owner of a cuttingedge technology business or a masala packing company, employing rural women, credit and loan is something that your business will inevitably require for long- and short-term financing. Banks, by virtue of the directions issued by the Reserve Bank of India, have certain earmarked funds that have to mandatorily be given to MSME businesses. Producing MSME certificate benefits to entitle one to avail this loan on a priority basis with fewer hassles.
Collateral Free Loans A ‘collateral’ is an asset or a valuable item one has to guarantee against taking a loan. On repaying the loan, the collateral can be repossessed and if one fails to repay the borrowed loan, the collateral is retained by the lender. A collateral free loan is a loan provided to the borrower without any guarantee. In simple terms, this means, you can approach a lender and borrow money from him at a certain rate of interest even if you have nothing to pledge or invest. A
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There is another benefit of MSME Registration is that all those enterprises who have the MSME Registration Certificate can get a subsidy of upto 50% on the patent registration. Enterprises can get it done by an application to the concerned ministry
1% Exemption On Interest Rate On Overdraft Enterprises can now avail upto 1% of exemption in the interest rates on overdrafts who have the MSME Registration. In the absence of collateral security (any property/cash given as a security against a loan), many business owners may find it extremely hard to secure a loan for starting in their industry. However, with an MSME Registration, all banks are specifically instructed to offer loans at interest rates lower than the usual and one may be able to avail this benefit from several banking institutions for their financing needs.
Income Tax exemption
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There are several MSME registration benefits that can save lakhs of the amount that may be assessable to tax in the absence of this certificate. The benefit of a presumptive basis of taxation is available to enterprises, which relieves one from maintaining detailed books of accounts and undergoing audit procedures.
Eligible For Industrial Promotion Subsidy
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to enhance their performance across sectors, all registered micro and small industries can avail an exemption of all expenses incurred for obtaining ISO 9000, ISO 14001 and HACCP certifications.
Protection Against Delayed Payments
All those enterprises that possess the MSME Registration become eligible for the Industrial Promotion Subsidy. This may also be prescribed on behalf of the government of India.
Under this proposal, enterprises will get a protection against the delay in the payments from the Buyers and right of interest on delayed payment through conciliation and arbitration and settlement of dispute will also be done in the minimal time.
Concession In The Bills Of Electricity
Capital grants for infrastructure development
Enterprises who have registered themselves under MSME become eligible for the concession in the electricity bills. You can avail this benefit via an application to the electricity department along with the MSME Registration Certificate.
Since MSMEs is a sector generating employment and giving entrepreneurial ventures a boost, the government also identifies training sectors for MSME and gives capital grants for improvisation of the infrastructure and support for entrepreneurial development.
Reimbur sement Of ISO Cer tification Charges Enterprises that have MSME Registration Certificate can claim reimbursement of ISO Certification expenses by making application to respective authority. To promote the standards and certifications received by MSMEs in a bid
Exclusi ve purchases and sheltering from the competition As part of the MSME Market Development Assistance Scheme, the Central Government follows a Price and Purchase Preference policy. Wherein more than 358 items are listed under it
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for exclusive purchases by Central Government from the medium, micro and small units only.
Market assistance for Expor t Promotion The Government of India organizes several exchange programs, craft fairs, exhibitions, and trade-related events internationally. Being categorized as a micro, small or medium enterprise gives access to all of these platforms for international cooperation on trade-related aspects with different countries and fosters new business connections. The government also incentivizes the export of goods and services by MSMEs by way of subsidies, tax exemption, and technical support.
Technology and quality upgradation suppor t In order to enhance the cost-effectiveness and promote clean energy use in manufacturing, the government reimburses project costs towards these goals for MSME sector units and also expenditure incurred for the implementation of clean technology, preparation of audit report and subsidies for licensing products according to national and international standards.
How to do the Udyog Aadhaar Registration? 1. The process for the registration is both online as well as offline. The SME (Small and Medium Scale Enterprises) owner, applying for Udyog Aadhaar is required to fill a one-page form. You do either do it online or offline. To login to the official website, use the link given: msme.gov.in 2. As it is a self-declaration form, the MSME applicant has to self-certify the existence of the business along with all supporting documents mentioning the details of the business activity, bank account, ownership and employment details and other information 3. However, the process does not involve the payment of any registration fee.
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4. Once you fill the details and have uploaded the same, a registration number is generated and sent to the owner/applicant’s registered e-mail address. This is the Udyog Aadhaar Number and keep it safe for all future purposes.
How to get an MSME Registration Cer tificate The process of registering your business has been simplified by the government through the introduction of the Udyog Aadhar in 2015 for existing business units after the Hon’ble Prime Minister made a speech about the need to have simple one-page registration forms for businesses. Instead of filing detailed forms of Entrepreneur Memorandum while registration, a business owner can now register online through quick steps. In the last three years, more than 54 lakh registrations under the Udyog Aadhar scheme have been granted. DT
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MANAGE Your SALONS Like a
PRO 15 Management lessons that no MBA teaches Post Covid - 19, the world has been in a lockdown for months. Now as we gradually get into the Unlock mode, we are facing new and unique challenges everyday. It is more like now or never, have faith and stay on, don't give up just yet because this is just a phase and this too shall pass. We are in this together. Words by Divya Sharma Dahiya
In the process of moving from lockdown to now unlock phase, we have to keep in mind many things which are now becoming a part of our new normal life. The government has issued many guidelines, directives and orders when it comes to reopening our workplaces, salons and offices. The importance of hygiene, sanitization and personal as well as surrounding cleanliness has been reiterated in the directives. We believe that it is all about handling everything better and making the most of the situation and limitations. We have here compiled a list of 15 such super helpful and effective techniques to
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help you create a better working environment keeping in view the new normal with social distancing.
Timings The most important part of opening up again is the working hours or your daily timings of work. These timing have to be in accordance to the state or central government directives. However, if you
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want you can have your own new working hours as long as they are in accordance with the government directives. We highly recommend to have extended working hours, where in you may open a bit early and close a bit late so as to accommodate more clients. As the number of clients allowed per hour will go down so you have to open for longer hours to cater to more clients.
Connect This is the right time to connect with your clients more than ever. Nurture a relationship with them. Make them feel that the relationship is far beyond just financial gain. Ask for their well-being and let them know you are there for them if they need anything. Speak to them about their expectations from the salon post unlock. Understand their needs and preferences in various salon services and about the safety and hygiene levels. Your 30% clients give you70% of your total revenue. So focus on your clients specially the regular ones and build a relationship of trust with them.
Roaster Many salons plan to open seven day a week pot unlock. It is also directed by the government to maintain social distancing and restricting the number of staff present at any given time. Discuss with your staff and plan out a roaster system. Create he Staff roaster based on categories, gender, location and conveyance or transport and also their convenience. Your staff is your salon’s back bone. This is a difficult phase for them too so help each other mutually to pass though this phase.
Appointment System Since
the
unlock
will
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have strong social distancing in practice. It is important for you to have robust appointment system in place. Begin now if you don’t already have one. When you connect with your clients, explain them the new appointment system you have in place and let them know that you have an appointment system and would love to have your clients book an appointment prior to her visit. Let them know that due to the new social distancing rules you prefer to have no walk-in clients. Also, always call the client and confirm with them there appointment at least a day before. Also, if your client has long service to take book an entire slot for the client so the stylist is available for the client and no overlapping of clients happens and thus the client feels special.
Stock check It’s been a couple of months in lockdown. You haven’t opened your salon in a long while and so there are many products that are in your stock that are soon going to expiry or has expired during the lockdown. First things first, check your stock thoroughly and make a list of the products that have already expired. For the products that have already expired speak to the company representatives and ask for a replacement. For those products that have not yet expired but soon will focus on finishing what you have rather than ordering more. These times are more about investing in the clients and not in the stock.
Expiry clearance Now that you have a proper stock check list of the products expiring in the next 2 to 6 months, you need to figure out a way to put them to the best use. Products expiring soon should be consumed at the earliest so that they don’t become a dead investment for you. Design your
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reopening offer or season special offers be put out as special offers or promotions that would consume most of your soon expiring stocks.
Sanitization Drive This is the most primary task for you post unlock. The country is starting to open up but the virus is still active. The number of cases is still on an increase and now is not the time to let your guards down. There must be a series of sanitization mandate procedures in your salon that happen periodically without fail. Keeping in mind the government approved sanitization methods and guidelines have a set of procedures for different times. Include times like when a client enters, when a client leaves, at the start of a day to at the end of a day and so on. Keep in mind that your level of hygiene and sanitization will directly affect the safely and wellbeing of your staff and your clients and nevertheless you and your family.
Social Distancing It is a good old saying that says ‘Better safe than sorry’. Social distancing is here to stay, it has now become the new normal. The government has laid out strict directives and guidelines on working with social distancing. We can’t escape that, however following it will only ensure our safety and of everyone around us. Any lag in the strict following of Social distancing and sanitization can make you and your staff susceptible to the Corona Virus and its transmission.
S O P Design S O P is a regular management term that means Standard Operating Procedures. However, in our salon we
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rarely hear such heavy-duty term. The onset of the pandemic has taught us all many new terms which were not there in our daily vocabulary. You have to create different procedures for your salon and staff. These procedures need to include personal hygiene, salon hygiene, wellbeing, sanitization, physical and mental wellness check and many more parameters. There should be different SOP for daily, weekly and monthly processes. You also need to train your staff, assign them roles and responsibilities regarding these SOP systems and make sure your teams follow them strictly.
Negotiate The pandemic has affected everybody. Even the best of the best companies are seeing an economic crunch and severe cash flow issues. They understand the situation that you are in so talk to them. Discuss with the company representatives for a relaxation of terms in the various scheme that you had signed up for. You can also speak to them for a review in the credit days extension and also negotiate on the payment terms and replacement of the expired products.
Re-Negotiate This is an unprecedented difficult time. Everyone is facing difficulty to even fulfill the basic needs in life. Your staff is your strength, the backbone to your salon. They have been with you through thick and thin if times and have worked for you to the best of their abilities. There have been various industry practices in the past regarding salaries, poaching at higher salary, incentives and commissions of various sorts. Now is a good time to sit and discuss with your staff the current situation and the lack of income due to
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lockdown and lessened client footfall. Instead of asking them to leave you can re-negotiate their salaries in a lesser amount comfortable to both. If you are paying high incentives on work done then you should re negotiate those terms and percentages as well. Sometimes some of your employees can’t commit to long working hours post the pandemic, so negotiate accordingly and make a new salary structure as per there working hours and skill levels.
Discounts Clients have become comfortable in their undone hair and uncared skin or overdue waxing. As the country opens up in unlock phase, many home services mobile app-based companies will jump into the market and attach the customers with attractive offers and discounts. To attract customers in to your salons, post lockdown, discounts will be your biggest strategy. Design attractive and highly beneficial lucrative discount packages and special offers for clients to choose your salon over any home service. You may have to introduce home service option to beat the mobile based apps as you have the benefit of the client’s trust in you and they may prefer you over an unknown therapist any day.
Social Media Social Media is one of the greatest employees of all times. It is like your marketing executive that is working for you 24/7 and doesn’t give you any troubles either. Well engage with your clients on social media, follow them, tag the and connect with them. It doesn’t always have to be about work, it can be awareness, appreciation, collaboration or a giveaway. The more you connect, share and engage with your clients even when they are not in your salon the better relationship
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you will build. Which would eventually result in more loyal clients for you.
Memberships Memberships are an exclusive benefit for your loyal customers and an important tool in creating more loyal customers. Discounts are good for more footfall but are a onetime use option. However, Memberships can create loyal customer for a long period of time and also create multiple visits from the same client. Thus, create a win-win situation for your salons. In a way membership will be one of the most important tools in client retention for you in the coming times.
Local Promotions This is the age-old marketing technique that always words. With everything changes rapidly around us we have stopped thinking in the lines of the old but trusted techniques of marketing. But the good news is they still work very well. Local marketing includes distribution of pamphlets, advertisements in local newspapers and magazines, even barter deals with other neighborhood shops which cater to a different industry like boutiques or cosmetic supply shops. Another way to be visible and appreciated to be a part of the local community service groups and actively participate in the event around you locally. This will build you good karma and also promote your salon brand in a good way. These are just a few of the many ways you can get back to business post corona pandemic. I know the situation is tense till the end of the year but as they say, when the going gets tough, the tough need to get going. DT
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Mindful Skincare your routine. Because of this, DIY skin care is becoming increasingly popular. Expert Inputs By: Avni Amlani, International Skin and Hair Expert Absolute Beauty Concepts Pvt Ltd
While self-isolating at home to prevent the spread of the novel coronavirus, you might be trying to cut down on the amount of stuff you buy, skin care included. Or you might encounter a skin-care emergency and don't have access to a drugstore for a quick fix. You might even just be looking for a fun new beauty thing to add to
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According to dermatologists, making your own skin-care products at home can actually be very beneficial to your skin. Adapting [homemade products] for skin care is usually all upside, and the process of using great colorful fruits and veggies to cut, chop, and prepare is also a great way to soothe the mind and a distraction from our current situation. If our skin is our largest organ, why is it so often overlooked and neglected? Now more than ever, we are becoming conscious about the food we are putting into our bodies,
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but what about the products we use on our skin? Adding in Good Ingredients that support skin health is always great for the skin. There are many naturally ingredients like; herbs, plants, flowers etc., that support our skin's wellness. Cleansing Grains are a natural soap-free facial cleanser made of detoxifying clays and soothing organics that softly exfoliate, removing excess oil and dirt without stripping your skin's beneficial moisture.
GENTLE GLOW WASHING GRAINS Oats are widely regarded as an ideal ingredient for sensitive, sensitized or irritated skin, because oatmeal nourishes, moisturizes, soothes and gently exfoliates the skin absorbing excess oil and dirt. You Will Need ¼ cup Rose Petal Powder 3/4 Cup Oat Flour ½ Cup White Kaolin Cosmetic Clay ¼ Cup Powdered Milk (coconut, cow, or goat's milk) Sieve the oat flour and rose petal powder. Mix all of the ingredients carefully and store In a air tight container Take 1 tbsp of the powder, mix with water added a tiny bit at a time until a paste forms. Then softly cleanse your face using small circular motions. Rinse with warm water and follow with toner and moisturizer.
ALOEVERA AND ROSE WATER Age spots, pimple marks, pigmentation marks, burns or injury marks can be treated using this aloe vera face pack. Rose water is an
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astringent that soothes and tones the skin. It enhances the cell regeneration process and also improves capillary circulation. You Will Need 1 tablespoon aloe vera gel 1 tablespoon rose water Just make a paste of the aloe vera extract and rose water. Apply it on the face. Keep it on for 20 minutes. Rinse it off using cold water. Alternatively, you can massage the face pack for 2-3 mins onto the face before rinsing it off to cleanse your pores. You can repeat this up to three times a week. Suitable For: Normal skin, combination skin, and oily skin.
ALOE VERA AND TURMERIC MASK For the ladies (and gents) who want glowing and radiant skin, Turmeric brightens up the complexion and evens out the skin tone. It also contains antioxidants and anti-inflammatory compounds that treat any existing skin issue. You Will Need 1 pinch turmeric 1 tablespoon aloe vera gel 1 teaspoon honey Few drops of rose water Make a paste by mixing all the ingredients. Apply the paste evenly on the face and neck, and leave it on for about 20 minutes. Wash if off with lukewarm water and pat dry with a clean towel. You can repeat this twice a week. It is suitable for all skin types. DT Diva Talk, July - August 2020
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The
The COVID - 19 Pandemic has given us all a reality check. We have to now find a way to survive through this storm and also a new way of working forward. It is all about survival in 2020, but even to do that one needs to be robust with the planning and processing part. Here I cover a bird's eye view on what you can immediately do to abreast yourself to face the prevailing situation.
Everything around us has changed. Everyone is talking about the ‘New Normal’ and its effects. The COVID – 19 Pandemic has changed life permanently in many ways. There have already been numerous discussions already on various platforms about the pandemic, its aftermaths and work post Corona Virus. So, we are not going to get into the various elongated discussions rather we have connected with an industry expert Mr. Samir Hariharan, a Management Coach and compiled a list of the ten most important actions you need to take in order to be ready for the new normal post Unlock. These may not be everything that you need to do but they surely are a good start to begin with.
PREPARE Words By: Mr. Samir Hariharan Management Coach AHA Academy Mumbai
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This is first and the most important action for you. As you open the doors to the world again, make sure you sanitize and clean your salon thoroughly. This should be done as per the government guidelines and repeated as needed or directed by the government. Before your
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staff and clients enter your salon make sure you give them a safe and hygienic environment to come to.
TRAIN Since running a salon is about team work, you alone cannot be the flag bearer of all sanitisation in your salon. Discuss Sanitization procedures with your entire staff. Involve them in each process as this is as much there responsibility as it is yours. Discuss with them what they think is needed to create a safe and hygienic environment for both staff and clients. Train them in regular procedures of sanitisation as that even when you are not present at the salon the salon hygiene does not suffer. To educate your clients more, put up notices and signs for both staff and customers to make them aware of your new normal processes and sanitising practices.
PLAN The new normal needs a lot of planning as you get back to business. Plan with your staff what menu services will be offered. However, It may be best to offer those services to begin with that
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have minimal contact or physical closeness or require very little time to perform the service to the client. As and when the clients get use to the hygiene and social distancing norms of your salon, you can add in more services that are safe to deliver.
FREEZE This is a crucial point in implementing new norms in your salon systems. Discuss with your staff in detail and freeze all the operating procedures in accordance with the new normal for all the services in hair, skin, nails and makeup and make sure they understand them and follow them religiously.
ORGANISE This is something you should have already done by now. However, if you haven’t yet then it is high time you source all the PPE kits, Gowns, aprons, head cover, gloves, masks in disposable material including face shields. You also need to order all the necessary sanitization equipment and accessories along with the liquids that go into them in large packings. Ready the and try them to know the quantity,
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refilling, maintenance and other things related to these equipment. You will need to work out the per client cost for this additional service so as to include this in the process of the services as these cost are going to be substantial and unavoidable.
COMMUNICATE Communication with the client is most important key to surviving these difficult times. Make that effort to send reassurance messages to your clients on a personal level and share with them that your salon is ready to handle them in the most hygienic environment and keeping the social distancing in place. Also, inform them of all precautions taken at the salon keeping the government guidelines in mind.
REVIEW So once you have all your systems in place and all guidelines followed, it is important for you to set up regular team meetings with your staff. Everybody in your salon has different education levels, mostly below your level of education so sit them down and explain to them the short term and long term effects of COVID19. This should cover areas such as impact on salary due to reduced revenues, benefits or incentive if any, how life is going to be till the end of this year and how they have to create a new way of life with corona virus threat always looming large.
REASSURE Your staff and your loyal customer look up to you for various reasons. So you need to continue to reassure them that you are doing whatever you can to fight the pandemic and create a healthy, hygienic and safe environment for both your stall and clients. Constantly reassure clients that you are on top of your game, fully equipped with all necessary safety gear. Assure them that you are committed to your staff and clients safety at all times.
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CONSERVE This point is crucial for you as a salon owner. You need to be very vigilant about this. Times ahead are very challenging until the end of the year at least. Keep a tight watch on your expenses and RESERVE CASH. Save every penny you can and have a good amount of cash reserved so you don’t fall shot dearly anytime soon. You will need every penny of it for these difficult times. Your staff looks up to you in more ways than you think. They have been with you through thick and thin and now it’s your time to be there for them. Help them monetarily for basic daily needs, as they say charity begins at home. Also, keep inventories low and negotiate payment terms with your vendors to ease out on your cash crunch.
ANALYSE While you keep your cash flow controlled, it is equally important to analyse your expenses. In times like these it is a good idea to do this weekly at least. Analise both your revenue earned and your client data from the sale period. This will help you conserve for the present and project for the future. If you aren’t collecting client data start doing so today. The client database will lead to better understanding your business and eventually knowing where the profit is, so you mould your business into a profitable one in the long term. We know these are trying times, but these are also times full of opportunities. The gold has to burn in fire for hours before it reached its full potential. So these times won’t last long but you will rise from it as a warrior and the superhero that you need. So keep those hopes afloat and live each day with the confidence that you can do it. DT
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Words By Rashmi Sharma Seasonal changes bring changes to the skin as well. Often we miss the fact that atmosphere plays an important role in making our skin oily, dry and dull. In the monsoon season, humidity in the air causes skin oily and therefore at such a weather one should avoid applying makeup. If you are going in some party then minimal makeup or waterproof make should be applied. Here are some common makeup blunders that we often make during monsoon season:
Applying Heavy Foundation Many are misled by the myth that foundation is a must during hot and humid season. However, the fact is a layer of foundation on the skin, especially in humid and hot season, blocks the skin pores and makes the face look streaky and blotchy. If the heavy foundation is applied in monsoon season then your skin might get damaged with blemishes and pimples as skin pores will be blocked by the layers of foundation.
Applying Moisturizer Before Foundation Moisturizer is the base of the foundation, but in the monsoon season the moisturizer applied to provide a base to foundation can damage the skin tone. When moisturizer applied on the sweaty and oily skin it makes the skin look dark.
Myth Of Translucent Powder Although compact and face powder should be your pick in monsoon season, don’t go for translucent powder as they are pale and doesn’t suit all skin types. It is better to apply tinted powder, but don’t apply too much of it. A little bit of it is enough to make your skin glow.
Foundation On The Eye Lid To make eye makeup last long in the monsoon season we try almost everything. Foundation, in monsoon season should not be your pick for the eyelid. The skin of eyelid is very delicate and thin. When foundation applied, it can make wrinkles, lines, and creases form to appear on the eyelid making the eyelid look creased with tiny lines. Makeup blunders not only make you look dark and unattractive, they also cause serious damages to the skin. For instance, the layer of foundation may clog the skin pores triggering pimples and red rashes on the skin. If you have already made the blunder of applying too much of the foundation and wrong moisturizers on your oily skin then fear not, pharmaceutical company Ind-Swift ltd is here to help you out with its dermatological products. The dermatological products by Ind-Swift leave least side-effects on the skin and are quite effective. DT Diva Talk, July - August 2020
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The One Reality
The ancient past seems to be shrouded in inscrutable mystery and the future seems to be a completely sealed book. The human mind can at best make brilliant conjectures about the past and the future of the universe, because it is bound by the spell of Maya. It can neither arrive at final knowledge on these points nor can it remain content with ignorance about them. “Whence?” and “Whither?” are the two everlasting and poignant queries which make the human mind divinely restless. The human mind cannot reconcile itself to infinite regress in its search for the origin of the world, nor can it reconcile itself to endless change without a goal. Evolution is unintelligible if it has no initial cause, and it is deprived of all direction and meaning if it all does not lead to a terminus. The very questions “Whence?” and “Whither?” presuppose the beginning and end of this evolving creation. The beginning of evolution is the beginning of time and the end of evolution is the end of time. Evolution has both beginning and end because time has both beginning and end. Between the beginning and the end of this changing world there are many cycles, but there is, in and through these cycles, a continuity of cosmic evolution. The real termination of the evolutionary process is called Mahapralaya or the final annihilation of the world, when the world becomes what it was in the beginning, namely nothing. The Mahapralaya of the world may be compared with the sleep of a man. Just as the varied world of experience completely disappears for the man who is in deep sleep, the entire objective cosmos which is the
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Beautiful Inside
creation of Maya vanishes into nothingness at the time of Mahapralaya. It is as if the universe had never existed at all. Even during the evolutionary period the universe is in itself nothing but imagination. There is in fact only one indivisible and eternal Reality and it has neither beginning nor end. It is beyond time. From the point of view of this timeless Reality the whole time-process is purely imaginary, and billions of years which have passed and billions of years which are to pass do not have even the value of a second. It is as if they had not existed at all. So the manifold and evolving universe cannot be said to be a real outcome of this one Reality. If it were an outcome of this one Reality, Reality would be either a relative term or a composite being, which it is not. The one Reality is absolute. The one Reality includes in itself all existence. It is Everything, but it has Nothing as its shadow. The idea of all-inclusive existence implies that it leaves nothing outside its being. When you analyse the idea of being, you arrive by implication at the idea of that which does not exist. This idea of non-existence or “Nothing” helps you to define clearly our notion of being. The complementary aspect of Being is thus Non-Being or Nothing. But “Nothing” cannot be looked upon as having its own separate and independent existence. It is nothing in itself. Nor can it, in itself, be a cause of anything. The manifold and evolving universe cannot be the outcome of “Nothing” taken by itself, and you have seen that it also cannot be the outcome of the one Reality. DT
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