TRUE NORTH SEAFOOD

CUTLER COVE SALMON

– a premium salmon brand launched by Cooke Aquaculture’s True North Seafood in October 2022 – is “one of the best ocean-raised Atlantic salmon in America, straight from the heart of Maine,” according to a promotional video. Available on a limited basis in fillets and portions through Baldor Specialty Food in New York City; Harbor Fish in Portland, Maine; and Taylor Lobster in Kittery, Maine, Cutler Cove Salmon fillets and portions are optimized for the U.S. market, True North Vice President of Marketing Jill Cronk said.

“Cutler Cove Salmon is our premier salmon offering in the U.S. market,” Cronk told SeafoodSource. “We know from our market research that seafood consumers are interested in salmon that is Product of U.S.A., raised without the use of antibiotics, fresh [and] never frozen, and [Best Aquaculture Practices] four-star certified. Cooke Aquaculture USA is the only producer of ocean-raised, Atlantic salmon in the U.S. market, so we were already wellpositioned to produce salmon that meets all these criteria. Cutler Cove Salmon is raised and harvested in Maine, shipped in recyclable packaging, and transported by

Tive

truck. We created the Cutler Cove Salmon brand to help our customer base, from home cooks, to chefs, and upscale retailers, easily identify the salmon that has all these key features.”

Baldor Specialty Foods, which serves approximately 5,000 restaurants in the U.S. Northeast on a daily basis, has been carrying the premium product since May 2022, Kevin Lindgren, the company’s director of merchandising, said.

“Baldor has done business with Cooke, buying their smoked salmon, for at least the past 10 years, and [eventually] expanding to frozen salmon under the True North label. Our sales rep learned what we were looking for, how we were trying to grow the category, and gave us the opportunity with the Cutler Cove Salmon,” Lindgren said. “We want to carry premium products, not the same commodities that everybody else has. And Cutler Cove Salmon checks every box for us.” •