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D J B E L L A J

When people talk about possible careerpathways for youth, DJ probably isn’t one thatreadily comes to mind. Even in entrepreneurialcircles, it’s not a frequently mentioned line ofwork. Jasmine Coan, professionally known asDJ Bella J, is on a mission to change that. She’sbeen a DJ for years now, but the pandemicforced her to make some major changes to herbusiness plans, and brought her back tosomething she’s wanted to do for years.

Jasmine always knew she would end up working in music somehow. “I’ve always had a desire to do something with music.

Jasmine Coan is the owner of On the One DJ Center, the 2021 $10, 000 grand prize winner of the Key Bank Pitch Your Pivot Contest.

LAST NIGHT A DJ SAVED MY LIFE

Why is it that there are so many of us without life insurance and health benefits?’ These are the things I want to tackle. I’m doing it for DJs and not against them.”

Getting a chance to see it and people actually learning from it, I love that. The dream is to empower more people, especially young girls and women, to pursue a career in DJ, to pursue music if they think that’s their way to express themselves and make them happy.”