RECRUIT FOR COURSES, APPRENTICES, GRADUATES & JOBS ADELAIDE
22 – 23 MAY, 2015 Adelaide Showgrounds
NEW ORGANISER AND FEATURES FOR 2015
BRISBANE
29 – 30 MAY, 2015 Brisbane Convention & Exhibition Centre
WELCOME TO THE DIVERSIFIED FAMILY Diversified Communications has a successful history of bringing together communities around thriving industries. We pride ourselves on offering visitors unique and exciting experiences, whilst generating quality sales leads and a return on investment for our exhibitors. Diversified own and run more than 20 of Australia’s leading trade and consumer shows each year. Find out more at www.divcom.net.au
“We felt the quality of the show reflected the direct enthusiasm and professionalism we have come to expect from the Diversified family. Thanks for all your help and support making the show another stellar success for us. We couldn’t do it without you” AUSTRALIA
– Diversified Communications Exhibitor 2013
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The Careers and Employment Expo is Australia’s leading careers, training, education and employment event. It offers the opportunity to meet thousands of students, job seekers and mature age career changers, who are actively looking for information and advice on their future pathways. The event runs over two days with Friday generally known as the student day and Saturday attracting an adult, mature age visitor.
ABOUT THE SHOW THE ONLY CAREERS SHOW TO OFFER VISITORS UNIVERSITY AND NON-UNIVERSITY PATHWAYS AS WELL AS REAL JOBS AND EMPLOYERS
Our mission – To connect organisations with 1000’s of people who are looking for guidance, clarity and opportunities in relation to their future career options.
What’s new for 2015? • NEW organisers – now run by Diversified Communications Australia, organisers of over 20 leading consumer and trade shows around Australia • Innovative marketing campaign and media partnerships delivering mature age career changers as well as a broad cross section of students, graduates and job seekers • Interactive hands-on area for trades • 100’s of real jobs covering many industry sectors • Career workshops and resume advice services • Informative seminars and dynamic stage content to inspire and educate • Prizes, give-aways and visitor competitions
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WHY EXHIBIT? Be part of Australia’s largest senior student and adult careers and employment event. The show is the perfect platform for organisations seeking to attract and recruit quality staff, to promote their employer brand and to educate and influence the state’s future and current workforce.
RECRUIT • Recruit trainees and apprentices • Recruit for a graduate intake • Recruit current roles • Fill course and degrees • Attract employees in areas that have a current skills shortage
BRANDING & EDUCATION
“A very positive and beneficial experience in being involved and I look forward to participating in future events in 2015”
– McDonalds
• Position your organisation as an employer of choice • Communicate your employee value proposition • Educate visitors on course options and pathways • Promote your industry and its future growth prospects • Educate visitors on career options
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WHO SHOULD EXHIBIT ? The event will showcase a vast range of organisations comprising education and training organisations, government and industry bodies and locally based and national employers.
EDUCATION & TRAINING
INDUSTRY BODIES & EMPLOYERS
• University
• Healthcare & Social Assistance
• Group Training Organisations
• Defence
• TAFE • Private Colleges • Registered Training Organisations • Training Councils
GOVERNMENT
• Education & Training • Health & Fitness • Hospitality & Tourism • Arts & Entertainment • Retail • Transport & Logistics
• Federal • State • Local
BUSINESS OPPORTUNITIES & FRANCHISES
• Building & Construction • Mining & Energy • Manufacturing • Metals & Engineering • Professional & Scientific Services • Financial Services
A new section within the show for businesses up to $50,000. Meet mature age career changers, many of whom are also considering a small business.
• Information, Media & Telecommunications • Agriculture, Forestry & Fisheries
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WHO WILL VISIT ? 1000’s of prospective students and their parents, early-phase career seekers, mature age career changers and graduates seeking the latest information on tertiary studies, further training, career development and employment opportunities.
SCHOOLS
STUDENTS
CAREER CHANGERS & JOB SEEKERS
Year 10
University & TAFE
Meet students as they decide on their future pathways for further education or to join the workforce. Students attend in organised groups on Friday.
Meet students who have yet to decide on their future careers and pathways.
Meet full time employees looking to explore career transitional options, upskill in their existing role, reskill or re-entering the workforce. Visitors are also looking for full time and part time opportunities.
Year 11 & 12 Meet soon to be school leavers who are looking for advice, options and opportunities and inuence their pathway choices.
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ADELAIDE
Over 9,000 visitors from Adelaide and regional South Australia
100% 90%
71%
80%
APPLY FOR JOBS
INFO & ADVICE ON CAREER OPTIONS
72%
70% 60%
23%
50% 40% 30% 20%
19%
LOOKING TO RESKILL
10%
23%
0%
“The Adelaide Careers & Employment Expo provides St Patrick’s Technical College with an ideal opportunity to showcase our course offerings to our primary target market in Year 10 & 11 school students. It’s a must attend for us on our calendar”
– Patrick Kelly, Business Development Manager, St Patricks Technical College
LOOKING FOR GRADUATE ROLE
29%
LOOKING FOR APPRENTICESHIP
57%
DEGREE QUALIFIED
SEEKING FURTHER EDUCATION
22%
24%
WERE LOOKING FOR POST GRADUATE OPPORTUNITIES
WANTING TO CHANGE CAREER PATH
49% 51%
51% MALE 49% FEMALE
Join these, and many more, leading organisations in 2015.
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BRISBANE
The Brisbane event has a long and strong history which was supported in 2014 by every university, QLD TAFE and some of the state’s major employers and industries in mining & energy, construction, aviation and retail. 9,000 visitors attended the event.
100% 90%
71%
80%
APPLY FOR JOBS
INFO & ADVICE ON CAREER OPTIONS
73%
70% 60%
23%
50% 40% 30% 20%
18%
LOOKING TO RESKILL
10% 0%
“The National Careers and Employment Exhibition provides us with an excellent opportunity to get in front of our audience and we receive hundreds of high quality enquiries as a result.”
23%
LOOKING FOR GRADUATE ROLE
29%
LOOKING FOR APPRENTICESHIP
56%
SEEKING FURTHER EDUCATION
DEGREE QUALIFIED
12%
24%
WANTING TO CHANGE CAREER PATH
LOOKING FOR POST GRADUATE PROGRAM
– Think Education
Join these, and many more, leading organisations in 2015.
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MORE INTERACTIVE & MORE FEATURES THAN EVER BEFORE THE STAGE (NEW)
SEMINARS
CAREER WORKSHOPS & RESUME ADVICE SERVICES (NEW)
INTERACTIVE TRADE AREAS
Dynamic stage content to inspire and educate.
Providing education on the career choices that will be in demand in a 21st century workforce.
Invaluable advice on getting a job and how to prepare a resume
Providing visitors with a unique hands on opportunity to try a number of dierent trades for themselves.
In conjunction with
Supported by
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THE PROMOTIONAL CAMPAIGN The Expo is backed by an extensive media campaign incorporating a range of platforms, ensuring the delivery of a strong and qualified audience. • Digital Advertising – Google display, remarketing, adwords, Facebook promotion and third party website advertising • Radio – Awareness campaign with key radio stations • Direct Mail – Personalised messaging to key audience groups • Newspaper Advertising in the run up to events • Magazine Partnerships – Advert & editorial within key student publication • Email Marketing to 1000’s of qualified contracts • Event listing in printed and electronic media • Information packs - Distributed directly to schools • Media releases
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STANDS Shell Scheme – Packages from 9m to 81m. A limited number of smaller stands also available. Space Only – Minimum of 18m and does not include walls, carpet or fascia.
SPONSORSHIP Stand out from the crowd. A tailored sponsorship package may be the option for you. A limited number of opportunities exist including major sponsor and main stage.
BE PART OF IT ALL
FOR STAND PRICES & AVAILABILITY CONTACT SA ORGANISATIONS Chris Brooks 0433 856 814 cbrooks@divcom.net.au NSW AND VIC ORGANISATIONS Juliet Punay 02 9275 9213 jpunay@divcom.net.au QLD ORGANISATIONS Nicole Tronc 0408 882354 ntronc@divcom.net.au WA ORGANISATIONS Paul Redhead 0448 258265 predhead@divcom.net.au
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