“I’m seeing amazing results. I have already met with three clients in person and wrote a contract within 3 weeks!"
TREVORW. AGENT
kvCORE is the #1 Ranked Real Estate Platform Worldwide
Your Business Growth on Autopilot
Transaction Management Integration
Powerful Lead Engine
The most comprehensive and effective lead generation tools available allow you to generate new leads organically or supercharge results with built-in paid advertising.
Custom IDX Websites
Customizable websites with real-time IDX home search, rich community pages, home valuation pages, and more to maximize lead capture.
AI-Powered Smart CRM
AI-driven lead validation and scoring, plus automated follow-up via email, text and phone, take the guesswork out of staying in touch
Marketing Autopilot
Behavioral nurturing delivers unique, relevant and timely content automatically, driving up to 10X higher engagement across both new leads and personal sphere of influence contacts.
Listing Management & Marketing
Seamlessly manage all your listings from one central location with built-in social media marketing to maximize exposure while capturing new leads.
Deep integration into industry leading transaction management platforms makes closing the deal easy and streamlined.
Branded Mobile Apps
CRM app and built-in mobile dialer prompt conversations with both new leads and SOI contacts based on recent activity. A branded open house app captures visitors while automatically kicking off follow-up campaigns.
Built-In Marketplace
Over 50 seamlessly integrated add-on solutions like paid advertising, PropertyBoost lead generation, vanity domains and more allow you to customize the platform to meet the unique needs of you and your team
Take the time and hassle out of promoting listings with CORE ListingMachine - a fully automated listing marketing suite. CORE ListingMachine connects directly to your MLS, pulling in property details and creating an entire marketing campaign for each listing - automatically. Complete with digital and print assets to impress seller clients and attract new buyers, CORE ListingMachine makes promoting your listings easier than ever.
Promote Your Listings, the Easy Way
Single Property Website
Listing Video
Listing Flyers & Print Center
Social Media Posting
Communication Tools
Lead Capture
CORE Present is the next-generation CMA and presentation builder that helps you guide clients through an interactive and compelling pricing discussion. Using a single, intuitive tool, you can create an engaging CMA in under a minute or build a fully customized, branded presentation with real-time activity tracking to ensure you win the deal.
Win the listing, win the offer and wow clients every time.
Show unique, big-picture pricing that combines multiple pricing perspectives in a single view.
Quickly create and view customized presentations on any desktop or mobile device. Work interactively with buyers and sellers anywhere and make changes on the go.
Effortlessly tailor designs to reflect the needs and nuances of your client. Deliver your presentation live, digitally or printed. Robust client behavior tracking shows what matters most for follow-up.
Empower your team with a personal, private platform customized to meet the unique needs of your business. The CORE Team leverages the most powerful features of kvCORE to help your team run more e ciently. From advanced lead routing to accountability automation, the CORE Team will make your team more productive, supercharge recruiting and save you valuable time and money!
Photos from Photofy
Supercharge Your Team’s Growth
Customizable Team Websites
Team Lead Gen & Advanced
Lead Routing
Team Landing Pages, Smart
Number & Text Codes
Automated Accountability & Productivity Reporting
What You Need to Know to Prepare for Launch
1. Make Sure Your Agent MAX/Profile is Up-to-Date
1. Make Sure Your Agent MAX/Profile is Up-to-Date
Filling out your MAX/Profile is an important first step when it comes to utilizing your RE/MAX tech tools. Information included in your MAX/Profile feeds your contact information to several tools within the RE/MAX Technology suite—including the MAX/Tech powered by kvCORE platform—helping to ensure your brand is front and center throughout the RE/MAX ecosystem.
Information needed to complete your profile includes:
Setting Up Your MLS ID.
Adding your contact information and headshot.
Adding a professional bio, languages, awards and designations.
Linking to your agent website and social media accounts.
NOTE: Your MAX/Profile information will appear across several MAX/Tech powered by kvCORE tools, including your new website. If you notice that details are incomplete or incorrect, edits will need to be made in MAX/Center, which will then be automatically updated in MAX/Tech powered by kvCORE.
2. Organize Your Contacts
Your database is one of your most valuable tools when it comes to engaging leads and staying connected with your current and past clients — and MAX/Tech powered by kvCORE offers a powerful CRM for managing your sphere. Start by making sure the information you have for each contact is correct, including their contact information, birth date, and home address. Then it’s time to start organizing!
PRO TIP: Use this opportunity to reach out to contacts you haven’t spoken to in a while! Here’s a texting template to help you get started:
Hi Joan, This is Luke from RE/MAX Properties. I was going through my database and realized that we haven’t connected in a while! Would you want to grab coffee and catch up sometime this week?"
“
Add Hashtags
The MAX/Tech powered by kvCORE platform gives you the ability to add hashtags to your contacts to better organize your database for future filtering, in-platform communication, campaign automation, and more.
As you begin going through your contacts, use this opportunity to think about what hashtags you want to add to their contact record. You’ll be able to add as many hashtags as you want to each contact record, and you can get as specific as you’d like. As you work through your contacts, begin thinking about strategic ways you can leverage hashtags to streamline your business.
Hashtag ideas include:
Search Preferences — Add your buyer’s home preferences like #Pool, #Condo, or #TwoBeds so that the next time you send a property announcement, you can filter your recipients by their search criteria.
Warmth Level — Indicate how engaged your prospect is with hashtags like #HotBuyer or #ColdLead.
Property Area — Add a hashtag to each contact that indicates where they live or where they want to live like #Midtown. These can help you send the right communications to the right people, especially open house or property announcements!
3. Create a Plan for Migrating Your Existing Website Content
Your pre-built agent website is live once your brokerages launches on the platform. The website does not require any edits and includes key information to help you start generating leads online right way. However, you will have the ability to customize your new website if you choose!
By default, your website will display:
Your agent bio, location and contact details
Robust map search capabilities
A consumer account to register for search alerts
Add Content Pages to Your Website
Over time, you’ve likely created resources and guides on your current website related to your business, the customer journey, your marketing services, and more. With your new website comes a new opportunity to create professional unique-to-you webpages with meaningful content as well.
To do this, consider which pages on your current site are ranking well on search engines and/or still provide valuable and relevant information. Then begin the process of saving that content to your computer so you’re ready to copy it to your MAX/Tech powered by kvCORE website.
4. Consider a Vanity Website Domain
While a default agent website domain will be provided to you, MAX/Tech powered by kvCORE also gives you the option to connect a custom (or vanity) domain! As you prepare for launch, start thinking about whether you want a custom domain for your agent website.
For agents in Phase 1: You will automatically receive a subdomain of your brokerage website. For example, if your brokerage website is www.companyname.com, your agent website domain will be agentname.companyname.com.
For agents in Phase 2-3: Agents in this phase will inherit a subdomain of your RE/MAX National Website. For example, agentname.remax.com.
If you're already using an existing subdomain of remax.com(opens in a new tab) or remax.ca(opens in a new tab) for your booj Website, that will be the new URL for your MAX/Tech powered by kvCORE website. Please know, this means when your brokerage launches, your existing subdomain will start pointing to your new MAX/Tech powered by kvCORE website. You will still have access to booj for an extended time following launch, giving you access to your booj website content.
If you don't have established website content yet, here are some ideas to consider:
Buyer and seller guides that walk customers through the real estate process and how you can help every step of the way.
Local market updates to keep buyers and sellers informed on real estate trends in your community.
A dedicated bio page that highlights why a potential customer should work with your, highlighting your expertise, awards and accolades, community roots, competitive edge and unique service offerings.
Regular blog posts that incorporate a balance of real estate and community topics like industry trends, local business spotlights, things to do in the area, neighborhood guides, and more. Learn more about blog options >(opens in a new tab)
Properly Format Your Contacts for Import
If you're using LeadStreet or booj to manage your sphere, contacts will automatically be migrated to MAX/Tech powered by kvCORE during a one-time import.
However, if you currently use another CRM or organize your contacts in another way, you’ll need to create a .csv file with all of your contacts and ensure it is formatted properly. No matter the platform you're using today, there are a couple ways to add contacts at launch and beyond.
IMPORTANT: Don’t be alarmed if you don’t immediately see your LeadStreet or booj contacts in MAX/Tech powered by kvCORE as this process can take time. If you have questions, you’ll be able to reach out to the support teams with questions.
Tips for Choosing a Website Domain
Whichever domain you decide on should be memorable and relatively short so it is recognizable and can be easily included in your marketing materials. Keep it short so it’s easier for potential customers to remember and can be easily incorporated into your marketing efforts.
Make it broad enough that it can work for your business long-term. Overtime, you will build up domain authority, so you'll want to avoid changing your domain often. Incorporate keywords that are relevant to your business or location when possible to help with SEO.
Avoid words that can easily be misspelled and phrases that make your domain harder to remember.
Make it unique to your business to avoid confusion for potential customers who may be inadvertently directed to another business’ website if it’s too similar.
6. Setup Smart Campaigns to Automate Your Marketing
Earlier we discussed ways to organize your database as you prepare to add your contacts to MAX/Tech powered by kvCORE. But once your contacts are ready to go, how can you leverage other tools in the platform to ensure you stay top of mind with your sphere from prospect to closing and beyond?
Smart Campaigns within the platform are automated communication plans designed to nurture your contacts and help spark conversations. MAX/Tech powered by kvCORE offers a unique approach to Smart Campaigns by offering several different channel types that can be incorporated into your outreach strategy. This approach allows you to further personalize the experience and make your contacts feel like you are going the extra mile to stay connected!
When creating a campaign, add automated touch points using the following channels:
Email — Send a consistent stream of valuable content right to your contact’s email inbox.
Text/SMS — Text your contact for a more personalized follow-up and to just check in to say ‘Hello’.
Call — Schedule a reminder to call your contact at a specific point in their real estate journey. For example, if you sent an email with information on the buying process, schedule a call a few days later to ask if they have questions. These scheduled calls are automatically added to your daily call list which is emailed to you each morning so you don’t miss any important follow-ups.
Task — Assign yourself a task at a specific point in a campaign. This could be a reminder to do a weekly check-in with your contact, connect with them on social media, mail them a postcard, or send them a specific document.
And more — Inside Real Estate offers several different app integrations that allow you to take your Smart Campaigns to the next level. These add-ons are available within the kvCORE Marketplace and include opportunities like voicemail drops, BombBomb video messages, and more.
Prepare Existing Content for Smart Campaigns
Do you have existing campaign content you want to continue using in MAX/Tech powered by kvCORE? No matter what campaigns manager you are currently using, spend time organizing any existing content you want to continue using and saving it to your computer. This will help streamline the process of rebuilding your campaigns inside the platform when you gain access.
With the ability to develop your own custom campaigns as well, now is also a great opportunity to begin brainstorming your new, automated campaign strategy!
As you begin to plan new Smart Campaigns, here are some things to consider:
Who is your audience? With each campaign, make sure to consider who your audience is. For example, are you looking to target new buyer leads, past clients, or renters? Understanding who you are talking to can help you determine the type of content and messaging you should be sending to those specific contacts.
What is your goal? What are you looking to accomplish with your contacts? Are you looking to guide first time home buyers through their home buying journey? Or stay connected with past clients? By asking yourself these questions, you can determine the best course of action.
How can you accomplish your goal? Now that you know who you are talking to and what you are looking to accomplish with each person, it’s time to determine how best to reach them! Within the Smart Campaigns feature, you’ll be able to automatically send emails and texts, set up call reminders, add tasks, and more.
What channel is the best way to reach your contacts? For example, if you plan to send a robust collection of home buyer tips, you’ll likely want to send it in an email, whereas a quick weekly check-in could be a text or phone call. Use your new knowledge of Smart Campaigns and the tools available to plan campaigns that work best for your business!
Have Additional Questions? Get the help you need, when you need it.
Connect with the Inside Real Estate support team via Live Chat inside the MAX/Tech powered by kvCORE platform (Mon-Fri from 7:00am-5:00pm PT).
Collect Online Reviews
Before you buy something online or hire someone for a service, it’s likely you first check out the reviews to see what kind of experience other consumers have had with that product or person. The same goes for your potential clients!
As you begin to prepare content for your new website, start compiling positive reviews you’ve received over the years so you can add them to your website or link to other review websites you use.
Be Unstoppable!
