Advertising Rates & Information Effective January 1, 2011
The Crescent-News A Dix Communications Newspaper
Reaching over 38,000 adult readers and 70% of the homes in the immediate Defiance area with every edition.
crescent-news.com The area's most-viewed website with over 400,000 page views from 50,000 unique visitors a month. Published by: The Defiance Publishing Company 624 W. Second St., Defiance, Ohio 43512 Phone: (419) 784-5441 or 1-800-589-5441 Fax: (419) 784-1492 Website: www.crescent-news.com Advertising E-mail: cnads@crescent-news.com Production E-mail: prepress@crescent-news.com AP Adsend Code: OHDEF
Member
Audit Bureau Of Circulation
LOOK NO FURTHER.
The Crescent-News provides the greatest bang for your advertising dollar!
The Crescent-News...is
a regional newspaper serving a 30mile radius around Defiance, Ohio. The area of coverage includes all of Defiance, Henry and Paulding counties and parts of Fulton, Williams and Putnam counties. The CrescentNews is the number one source of local information for residents in this area with over 38,000 adult readers of its print edition every day and 50,000 unique vistors a month to its on-line website. No other media source reaches as many potential consumers in the Defiance market making The Crescent-News the most effective and efficient advertising vehicle in the area.
The Crescent-News delivers . . .
The Largest Audience With over 38,000 adult readers every day, no other single ad medium comes close to the reach of The CrescentNews.
The Largest Market Share Over 70% of the homes within a 12-mile radius receive The Crescent-News.
The Greatest Value Advertising rates in The Crescent-News are far below industry averages and 29-78% less than other area newspapers.
The Greatest Return on Investment According to U.S. Direct Marketing Today, newspapers provide on average $14.13 in sales for every $1 spent in advertising, nearly twice as much as radio and two-anda-half times better than television.
...the most effective and efficient advertising vehicle in Northwest Ohio. The Defiance Market Defiance, Ohio has grown into the shopping hub of the six-county area. The market lies halfway between Toledo, Ohio and Fort Wayne, Indiana, about an hour's drive from each. Residents of the surrounding rural area have made Defiance the shopping area of choice as they seek to avoid big city crowds and traffic congestion without sacrificing quality and selection.
★DeďŹ ance
PROFILE OF RESIDENTS Female: 50.5% Median Age: 37 Married: 62%
Home Ownership: 81% Median Household Income: $49,300 Median Home Value: $84,000 Source: U.S. Census 2009
There are approximately 34,000 homes in the Defiance Retail Trading Zone.
...the most effective and efficient advertising vehicle in Northwest Ohio.
The Crescent-News 624 W. Second St., P. O. Box 249, Defiance, Ohio 43512 Phone: (419) 784-5441 or 1-800-589-5441 Fax: (419) 784-1492 Web site: www.crescent-news.com Advertising E-mail: cnads@crescent-news.com Production E-mail: prepress@crescent-news.com AP Adsend Code: OHDEF
Personnel General Manager . . . . . . . . . . . . . . . . . . . . . . . . . . . Steve VanDemark Advertising Manager . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Mark Ryan Circulation Manager . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Betty Lentz
Circulation (Average Paid Circulation for 24-month period ending 6/30/10):
The Crescent-News . . . . . . . . . . . . . . .16,817 . . . . . . . . . . . . . . .18,209
Monday-Friday Sunday
Henry Co. Ad-Pak (TMC) . . . . . . . . . . .14,031
Friday/Saturday
The Crescent-News is a member publication of the Audit Bureau of Circulations
Days of Publication The Crescent-News is published 307 days a year Monday-Friday evenings and Sunday mornings excluding New Year’s Day, Memorial Day, Independence Day, Labor Day, Thanksgiving and Christmas.
General Policies A. TERMS OF PAYMENT Advertiser and Agency are liable jointly, and severally, for payments of all advertising services, production and related expenses incurred, ordered and provided on behalf of the Advertiser by the Publisher. Agency is deemed to be acting as both principal and as authorized agent for the Advertiser. For accounts with established credit, payment for all such advertising or related services shall be due and payable within thirty (30) days from the date of invoice. Balances not paid in 30 days are subject to a delinquent charge of 1 1/2% per month. Accounts without approved credit must pay for advertising when order is placed. Going Out of Business, Political, Work Wanted, and all Private Party ads must be paid in advance.
B. CHANGES TO TERMS The publisher reserves the right to change the terms, conditions and rates upon 30 days notice. If changes are not acceptable, the advertiser may terminate the contract effective the date of change without penalty, provided all other conditions are fully met.
C. LOCAL AND NATIONAL RATES General advertising originating out of the newspaper’s trade area is subject to national rates. A 15% agency commission is granted to established, accredited advertising agencies billed at the national gross rate.
D. COPY ACCEPTANCE Any advertising offered by a person to an employee or agent of the newspaper is subject to final acceptance by the publisher at any time prior to distribution of the newspaper. The publisher reserves the right to refund any money paid and to reject any offer to advertise. The publisher reserves the right to cancel or edit any ad at any time.
All advertising is accepted with the understanding that all rates and regulations herein are acceptable to the advertiser. Advertising simulating news style must carry the words “Paid Advertisement” at the top of the ad. Political advertising must include disclaimers as required by state law. Brokered advertising is not accepted.
E. POSITION Position of an advertisement cannot be guaranteed. Requests for position will be honored when possible and convenient but no advertisement is accepted predicated on exact page or page position.
F. PROOFS AND COPY CHANGES Original copy and layout furnished to our representatives will be considered final at time of material closing deadline. Copy and layout changes made after material closing deadline will be charged for remake expenses at $30 per hour with one hour minimum. No changes can be made day of publication. Advertising canceled past the published deadline will be charged at half rate. Special sections and supplements, as well as the Sunday Lifestyle and Sunday Classified Section, are frequently printed in advance of publication. No changes can be made on day of printing.
G. INDEMNIFICATION The Advertiser and Advertising Agency assume liability, jointly and severally, for all content (including text, representations and illustrations) of advertisements. Advertiser and Agency hereby agree to hold the Defiance Publishing Company harmless from all costs, expenses, liabilities and damages resulting from publication of any advertisement.
H. ERRORS The liability of The Crescent-News for any material error caused by The Crescent-News in an advertisement is limited to the cost of the portion of the advertisement containing the error. This liability is limited to the first incorrect insertion of any order. There shall be no liability for noninsertion of any advertisement beyond the amount paid for such advertisement. No republication will be made because of slight changes or typographical errors which do not lessen the value of the ad.
I. PROPERTY RIGHTS All property rights, including any copyright interest to any advertisement produced by The Crescent-News using artwork and/or typography furnished or arranged by The Crescent-News, shall remain its property. No such ad, or any part thereof, may be reproduced without the written consent of The Crescent-News. Advertisements provided to other newspapers and ad mediums will be charged production fees according to the schedule on file in our office.
Special Pages, Sections & Features Business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Sunday Health . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Sunday Home, Lawn & Garden . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Sunday Education (Sept. - May) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Sunday Travel (Jun. - Aug.). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Sunday TV Weekly. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Sunday Parade Magazine . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Sunday Community Bulletin Board . . . . . . . . . . . . . . . . . . . . . . . . . . . Monday American Profile Magazine . . . . . . . . . . . . . . . . . . . . . . . . . . . Monday Business Review . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Tuesday NASCAR (Feb. - Nov.) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Thursday Outdoor Page. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Thursday Farm News . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Friday Church Service Listings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Friday
...the most effective and efficient advertising vehicle in Northwest Ohio.
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EFFECTIVE JANUARY 1, 2011
RETAIL ADVERTISING RATES Weekday
Sunday
OPEN RATE. . . . . . . . . . . . . . . . . . . . . . $12.20 . . . $12.75 pci
COLOR RATES Daily Crescent-News
ANNUAL BULK CONTRACT RATES 125 inches annually 250 inches annually 500 inches annually 1,000 inches annually 2,000 inches annually 3,500 inches annually 5,000 inches annually 7,500 inches annually
. . . . . . . . . . . . . . . . . $10.20 . . . $10.75 pci . . . . . . . . . . . . . . . . . . $9.70 . . . $10.25 pci . . . . . . . . . . . . . . . . . . $9.45 . . . $10.00 pci . . . . . . . . . . . . . . . . . $9.30 . . . . $9.80 pci . . . . . . . . . . . . . . . . . $9.15 . . . . $9.65 pci . . . . . . . . . . . . . . . . . $9.00 . . . . $9.50 pci . . . . . . . . . . . . . . . . . $8.85 . . . . $9.35 pci . . . . . . . . . . . . . . . . . $8.75 . . . . $9.25 pci
In the event the advertiser does not use the amount of space contracted for, advertiser agrees to pay a rate adjustment to the actual rate earned at the end of the contract period.
NON-PROFIT RATE. . . . . . . . . . . . . . . . $10.20 . . . $10.75 pci CHARITY RATE . . . . . . . . . . . . . . . . . . . . $8.75 . . . . $9.25 pci
Sunday Crescent-News
Special Supplement
1 color . . . . . . . . . . . $135.00 . . . . . . . . $140.00 . . . . . . . . .$95.00 2 color . . . . . . . . . . . $215.00 . . . . . . . . $220.00 . . . . . . . .$140.00 3 color . . . . . . . . . . . $285.00 . . . . . . . . $295.00 . . . . . . . .$175.00
COLOR BY THE INCH One Color plus Black . . . . . . . . . . . . . . . . . . . . . . . . . . . $5.00 per inch Minimum charge: $35.00. Publisher reserves the right to choose the color and page.
NATIONAL COLOR RATES (commissionable) Weekday
Sunday
1 color . . . . . . . . . . . . . . . . . . . . . . . . . $160.00 . . . . . . . . $165.00 2 color . . . . . . . . . . . . . . . . . . . . . . . . . $250.00 . . . . . . . . $260.00 3 color . . . . . . . . . . . . . . . . . . . . . . . . . . $335.00 . . . . . . . . $350.00
NATIONAL RATES (commissionable) Open . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $18.45 . . . . $19.55 pci 500" Contract . . . . . . . . . . . . . . . . . . . . . . . . $14.75 . . . . $15.60 pci 1,000" Contract. . . . . . . . . . . . . . . . . . . . . . . $12.80 . . . . $13.60 pci
B. REPEAT DISCOUNTS Repeat within 6 calendar days of 1st run. Ten inch minimum. No copy changes. 1st repeat (less than full page) . . . . . . . . . . . . . . . . . 20% discount 1st repeat (full page ad) . . . . . . . . . . . . . . . . . . . . . . 25% discount 2nd repeat . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30% discount
C. GUARANTEED/PREMIUM POSITIONS Front Main News (6 col. x 2 in.) . . . . . $485.00 (includes full color) Front Sports (6 col. x 2 in.) . . . . . . . . $405.00 (includes full color) Page Two & Weather Page Strips (limited to one each per day) 6 col. x 3 in. . . . . . . . . . . . . . . . . . . . . . $315.00 (includes full color) Front Page Blue Strip (6 col. x .25 in.) . . . . . . . . . . . . . . . $125.00 Front Sports Blue Strip (6 col. x .25 in.) . . . . . . . . . . . . . . . $85.00 Page Two - A Section. Maximum size: 72 column inches. 20% premium in addition to applicable net rate. Non-exclusive. Subject to availablility.
D. SPECIAL FEATURES Business Review 12 months . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $32.00 per week 6 months . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $36.00 per week 3 months . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $40.00 per week
DEADLINES Publication
Space Reservations & Materials
Monday Issue. . . . . . . . . . . . . . . . . . . . . . . . . . . . . Thursday, 4:00 p.m. Tuesday Issue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Friday, 4:00 p.m. Wednesday Issue. . . . . . . . . . . . . . . . . . . . . . . . . . Monday, 4:00 p.m. Thursday Issue. . . . . . . . . . . . . . . . . . . . . . . . . . . . .Tuesday, 4:00 p.m. Friday Issue . . . . . . . . . . . . . . . . . . . . . . . . . . . Wednesday, 4:00 p.m. Sunday ...(Main News & Sports) . . . . . . . . . . . . . . Thursday, 3:00 p.m. ...(Lifestyle & Classified) . . . . . . . . . . . Wednesday, 3:00 p.m. TV Weekly. . . . . . . . . . . . . . . . . . . . . . . . . . . Wednesday, 11 days prior Henry County Ad-Pak . . . . . . . . . . . . . . . . . . . . . . .Tuesday, 2:00 p.m.
Add 24 hours to deadlines for multi-color ads requiring composition.
MECHANICAL MEASUREMENTS Broadsheet (The Crescent-News) 6 columns x 21.25” - 127.5 inches per page 1 column. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.66” 2 column. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3.45” 3 column. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5.25” 4 column. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7.04” 5 column. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8.83” 6 column. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10.625”
Space is billed to the nearest .25". Ads measuring more than 19" in height will be set and billed for 21.25" in height.
Church Page Business Sponsorship . . . . . . . . . . . . . . . . . . . . . . . $5.00 per week Church Listing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $3.00 per week
Tabloid (Special Supplements and the Henry County Ad-Pak)
TV Weekly: Applicable open or contract rate. 20% discount with insertion also in The Crescent-News within a six day period.
1 column. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.89” 2 column. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3.95” 3 column. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6.01” 4 column. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8.06” 5 column. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10.125”
E. BUSINESS BUILDERS FREQUENCY PLAN 6 ads in 6 weeks
13 ads in 13 weeks
4-inch ad . . . . . . . . . . . . $41.00 per ad . . . . . . . . $34.00 per ad 8-inch ad . . . . . . . . . . . . $79.00 per ad . . . . . . . . $59.00 per ad 12-inch ad . . . . . . . . . . . $119.00 per ad . . . . . . . . $89.00 per ad 15-inch ad . . . . . . . . . . . $149.00 per ad . . . . . . . $109.00 per ad Add 50¢ per column inch for Sunday placements.
The Crescent-News, Defiance, Ohio 43512;
5 columns x 10.25” - 51.25 inches per page
Space is billed to the nearest .25". Ads measuring more than 9" in height will be set and billed for 10.25" in height.
Phone: 419-784-5441; Fax: 419-784-1492
(1/1/11)
...the most effective and efficient advertising vehicle in Northwest Ohio.
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CLASSIFIED RATES A. COMMERCIAL RATES
Weekday
Sunday
Local/Open Rate (2" min.) . . . . . . . . . $9.40 pci . . . $9.90 pci Charity Rate . . . . . . . . . . . . . . . . . . . . $7.60 pci . . . . . $7.90 pci National Rate . . . . . . . . . . . . . . . . . . $16.56 pci . . . . $17.55 pci
National rate commissionable. 15% allowed to accredited agencies. All Help Wanted display ads are uploaded to the national web site, TheJobNetwork.com, and are subjected to additional charges. Call our advertising department for details.
EFFECTIVE JANUARY 1, 2011
B. PRIVATE INDIVIDUAL
Weekday
Sunday
. . . . . . . . . . . . . . . . . . . . . $7.60 pci . . . . . . . . . . . . . . . . . . . . . . . . . . $7.40 pci . . . . . . . . . . . . . . . . . . . . . . . . . . $7.15 pci . . . . . . . . . . . . . . . . . . . . . . . . . $7.05 pci . . . . . . . . . . . . . . . . . . . . . . . . . $6.95 pci . . . . . . . . . . . . . . . . . . . . . . . . . $6.85 pci . . . . . . . . . . . . . . . . . . . . . . . . . $6.75 pci . . . . . . . . . . . . . . . . . . . . . . . . . . $6.65 pci . . . . .
$7.90 pci $7.70 pci $7.45 pci $7.35 pci $7.25 pci $7.15 pci $7.05 pci $6.95 pci
Sunday
3-6x
7-24x
All private party line ads also appear on The Crescent-News website at a cost of 25¢ per day for each day they appear in the print edition.
"Lucky 11" Special - 6 consecutive days in The Crescent-News, and 6 days on our website. Flat charge. No refund. Three line minimum. . . . . . . . . .1st 3 lines: $11.50 Additional Lines: $3.75 each
COLOR RATES Daily Crescent-News
ANNUAL BULK CONTRACT RATE 250 inches 500 inches 1,000 inches 2,000 inches 3,500 inches 5,000 inches 7,500 inches 10,000 inches
Daily
Line Rate . . . . . . . . . . . . . . . . $1.06 . . . $1.11 . . . $1.01 . . 96¢
Sunday Crescent-News
Special Supplement
1 color . . . . . . . . . . . . . .$135.00 . . . . . . . . $140.00 . . . . . . . $95.00 2 color . . . . . . . . . . . . . .$215.00 . . . . . . . . $220.00 . . . . . . $140.00 3 color . . . . . . . . . . . . . .$285.00 . . . . . . . . $295.00 . . . . . . $175.00
COLOR BY THE INCH One Color plus Black . . . . . . . . . . . . . . . . . . . . . . . . . . . $5.00 per inch Minimum charge: $35.00. Publisher reserves the right to choose the color and page.
SPECIAL RATES
B. PRIVATE INDIVIDUAL
Weekday
Sunday
Display Rate (2" min.) . . . . . . . . . . . . . $7.60 pci . . . . . $7.90 pci
Box charges for replies . . . . . . . . . . . . $10.00 pick up, $20.00 mailed Legals . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $8.75 per inch
C. REPEAT DISCOUNTS
Auction Calendar listings free to accounts with current balances.
For display ads only. Repeat within 6 calendar days of 1st run. Ten inch minimum. No copy changes.
HENRY COUNTY AD-PAK (TMC) . . . . . . . . . . . . . . $1.00 per line
1st repeat (less than full page) . . . . . . . . . . . . . . . . . 20% discount 1st repeat (full page). . . . . . . . . . . . . . . . . . . . . . . . . 25% discount 2nd repeat . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30% discount
CLASSIFIED LINE RATES Approximately 22 characters per line. 9 lines of type per column inch. Abbreviations not permitted. Irregular insertions charged at 1-day rate.
A. COMMERCIAL RATES
Weekday
Sunday
3-6x
7-24x
Local/Open Rate . . . . . . . . . . . . $1.18 . . . . $1.24 . . $1.06. .$1.01 Charity Rate . . . . . . . . . . . . . . . . $1.06 . . . . $1.11 . . $1.01. . . 96¢ National Rate (gross) . . . . . . . . . $1.84 . . . . $1.95
All commercial line ads also appear on The Crescent-News website at a cost of 35¢ per day for each day they appear in the print edition. All Help Wanted line ads are uploaded to the national web site, TheJobNetwork.com, and are subjected to additional charges. Call our advertising department for details. "Silver 7" Package - 6 consecutive days in The Crescent-News, and 6 days on our website. Three line minimum. Non-refundable. Not available for Help Wanted. . . . . . . . . . . . . 1st 3 lines: $15.00 Additional Lines: $4.50 each "14 kt. Gold" Package - 12 consecutive runs in The Crescent-News, & 12 days on our website. Three line minimum. Non-refundable. Not available for Help Wanted. . . . . . . . . . . . . 1st 3 lines: $30.00 Additional Lines: $9.00 each
CONTRACT RATES (daily insertions) Minimum 3 lines/day
Minimum 9 lines/day
6 months . . . . . . . . . . . . . 95¢/line . . . . . . . . . . . . . 92¢/line 12 months. . . . . . . . . . . . . . 88¢/line . . . . . . . . . . . . . 82¢/line
The Crescent-News, Defiance, Ohio 43512;
TOP JOBS/AUTOS/HOMES on Crescent-News.com Featured positions on front page of Crescent-News website. Top Jobs. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $50.00 (7 days) Top Autos and Top Real Estate . . . . . . . . . . . . . . . . . . $5.00 (7 days)
DEADLINES To guarantee insertion of your advertising in The Crescent-News, complete layout and copy must be in our office by: Display & Legal Ads Line Ads Monday Issue Thursday, Noon Friday, 4 pm Tuesday Issue Friday, Noon Monday, 2:30 pm Wednesday Issue Monday, Noon Tuesday, 2:30 pm Thursday Issue Tuesday, Noon Wednesday, 2:30 pm Friday Issue Wednesday, Noon Thursday, 2:30 pm Sunday Issue Wednesday, Noon Friday, 9:30 am Full color ads require one extra day lead time.
Henry County Ad-Pak Line Ads
Friday Issue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Tuesday, 2 pm
MECHANICAL MEASUREMENTS Offset reproduction. Page size: eight columns by 21.25 inches deep or 170 column inches. 1 column. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.25 inches wide 2 columns. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2.58 inches wide 3 columns. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3.92 inches wide 4 columns. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5.26 inches wide 5 columns. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6.60 inches wide 6 columns. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7.94 inches wide 7 columns. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9.28 inches wide 8 columns. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10.625 inches wide Ads over 19 inches deep will be charged full depth.
Phone: 419-784-5441; Fax: 419-784-1492
(1/1/11)
...the most effective and efficient advertising vehicle in Northwest Ohio.
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EFFECTIVE JANUARY 1, 2011
PRE-PRINTED INSERTS RATES The Crescent-News provides advertisers a cost effective method of distributing preprinted sales and promotional pieces. Unlike direct mail of which 50-70% gets disposed of unread, newspaper inserts are considered by readers as a welcome source of consumer information. There are other advantages, too. With preprints advertisers have flexibility and control over the size, color, and quality of the piece as well as the day of delivery. They can get mass distribution of The CresentNews' entire circulation area or they can target distribution to specifiic zip codes. In addition, newspaper insertion rates are a fraction of postal costs.
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The Crescent-News also has the ability to design the piece and find a printer at competitive rates. Call your account representative for rates and details.
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PREPRINT RATES 1-5
C Insertions Per Year 6-23 24-51 52-99
100+
Single Sheet $43/M $39/M $36/M $35/M $34/M 4-12 Page Tab $49/M $45/M $42/M $39/M $36/M 16 Page Tab $51/M $47/M $44/M $41/M $38/M 20 Page Tab $53/M $49/M $46/M $43/M $40/M 24 Page Tab $55/M $51/M $48/M $45/M $42/M 28 Page Tab $57/M $53/M $50/M $47/M $44/M 32 Page Tab $59/M $55/M $52/M $49/M $46/M 36 Page Tab $61/M $57/M $54/M $51/M $48/M 40 Page Tab $63/M $59/M $56/M $53/M $50/M * add $2.00 for each additional 4 tab pages ** add $4.00 for zoned distributions (2000 piece minuimum) *** add $3.00 for Sunday distribution (No zoning available) 1 broadsheet page = 2 tab pages
NATIONAL PREPRINTS (commissionable) Card
Daily Sunday
4-12 Tab 14-24 Tab
$51/M $54/M
$58/M $61/M
F
$60/M $63/M
28-36 Tab 38-48 Tab
$62/M $65/M
$64/M $67/M
A
D
E
ZONED DISTRIBUTION Zoning is available on weekdays for an additional charge of $4.00 per thousand. Minimum 2,000 pieces. ZONE
QUANTITY
A: Defiance City . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5,000 (Home Delivery: 3,900, Single Copy: 1,100)
POLICIES SIZES - Maxiumum size accepted, 11.5” x 13”; minimum size 4” x 6”. Other sizes or unique pieces will be considered at additional costs. Send sample for quotation. Tab size preprints less than 8 pages must be quarter-folded. Single sheets must be at least 70# stock. $10/M folding charge for lighter stock.
DEADLINES - Preprints must be scheduled and received 3 business
B: Defiance Rural . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2,725 Defiance (43512-outside city), Evansport (43519), Jewell (43530)
C: Defiance County (Western) . . . . . . . . . . . . . . . . . . . . . . . . 1,525 Hicksville (43526), Mark Center (43536), Ney (43549), Sherwood (43556)
D: Paulding County . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2,550 Antwerp (45813), Cecil (45821), Grover Hill (45849), Latty (45855) Melrose (45861), Oakwood (45873), Paulding (45879), Payne (45880)
days prior to weekday insertion, 6 days prior for Sunday insertion.
E: Putnam County . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 650
DELIVERY HOURS - Delivery hours: Monday through Friday, 7:00 a.m. to 4:30 p.m. Deliver to 650 W. First St., Defiance, Ohio.
F: Henry County & Wauseon . . . . . . . . . . . . . . . . . . . . . . . . . 3,475
Cloverdale (45827), Continental (45831), Dupont (45837), Miller City (45864) Deshler (43516), Hamler (43524), Holgate (43527), Malinta (43534) McClure (43535), Napoleon (43545), New Bavaria (43548), Ridgeville Corners (43555), Wauseon (43567)
DISTRIBUTION FULL-RUN DISTRIBUTION (excludes mailed copies outside the Defiance area) Weekday quantity. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17,200 Sunday quantity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19,100
G: Williams County & Archbold . . . . . . . . . . . . . . . . . . . . . . . 1,275 Archbold (43502), Bryan (43506), Edgerton (43517), Pettisville (43551), Stryker (43557), West Unity (43570)
TOTAL . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17,200 Zoning is available to the zip code level.
The Crescent-News, Defiance, Ohio 43512;
Phone: 419-784-5441; Fax: 419-784-1492
(1/1/10)
...the most effective and efficient advertising vehicle in Northwest Ohio. CRESCENT-NEWS.COM Crescent-News.com
...is the most-viewed local website in the six-county Defiance area. Web content includes breaking news, local stories and photos from our newsroom as well as national news, photos and videos from Associated Press. Back issues of the print edition are available as well as archived and searchable stories from past web editions. We also post items submitted from our readers. In 2010, traffic on the Crescent-News website averaged more than 400,000 page views from 50,000 unique visitors each month.
EFFECTIVE JANUARY 1, 2011
ON-LINE RATES Open Rates - purchased by the number of impressions (size in pixels) Banner Ad (486 x 60) Skyscraper (120 x 600) Box Ad (300 x 250) Leader Board Ad (728 x 90) Button Ad (120 x 90)
Under 10,000 $15.00/M $20.00/M $25.00/M $20.00/M $8.00/M
10,000- 30,000- 60,000 29,999 59.999 & Up $10.00/M $8.00/M $7.00/M $15.00/M $12.00/M $9.00/M $15.00/M $12.00/M $9.00/M $15.00/M $12.00/M $9.00/M $6.00/M $5.00/M $4.00/M
Run-Of-Site Rates - rotates with other participaing advertisers. 52 weeks
26 weeks
13 weeks
Banner Ad (486 x 60) . . . . . . . . . . $29/week . . $35/week . . $40/week Skyscraper Ad (120 x 600) . . . . . . . $37/week . . $42/week . . $47/week Box Ad (300 x 250) . . . . . . . . . . . . . . $52/week . . $56/week . . $60/week LeaderboardAd (728 x 90) . . . . . $59/week . . $65/week . . $69/week Prominent top-of-page position. Minimum 13-week commitment.
TEXT ADS - front page positioning Up to 4 lines . . . . . . . . . . . . . . . . . . . . . . . .$15.00/week (2 week min.)
TOP JOBS/AUTOS/HOMES Featured positions on front page of Crescent-News website. Top Jobs. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$50.00 (7 days) Top Autos and Top Real Estate . . . . . . . . . . . . . . . . . . .$5.00 (7 days)
HENRY COUNTY AD-PAK The Henry County Ad-Pak ...is a weekly TMC (Total Market Coverage) publication serving all of Henry County plus portions of Wood, Putnam and Hnacock Counties. The Ad-Pak is delivered by mail Friday or Saturday to non-subscribers of The CrescentNews. Circulation is 14,031 homes. The Ad-Pak serves as a costeffective vehicle for both run-ofpress and preprint distribution. Deadline is Tuesdays at 2:00 pm.
ROP DISPLAY RATES (5-column tabloid format) 1.9" x 3.25" modular blocks . . . . . . . . . . . . . . . . . . . $20.00 each Full Page (15 blocks) . . . . . . . . . . . . . . . . . . . . . . . . . . . . $225.00
CLASSIFIED LINE RATES . . . . . . . . . . . . . . . . . $1.00 per line PREPRINT RATES Insertions Per Year
1-12
Single Sheet . . . . . . . . . . . . . . . . . . 4-12 Page Tab . . . . . . . . . . . . . . . . . 16 Page Tab . . . . . . . . . . . . . . . . . . 20 Page Tab . . . . . . . . . . . . . . . . . . 24 Page Tab . . . . . . . . . . . . . . . . . . 28 Page Tab . . . . . . . . . . . . . . . . . .
13-52
$45.00/M $64.00/M $67.00/M $70.00/M $73.00/M $76.00/M
. . . . . . . . .$43.00/M . . . . . . . . .$58.00/M . . . . . . . . .$61.00/M . . . . . . . . .$64.00/M . . . . . . . . .$67.00/M . . . . . . . . .$70.00/M
*add $3.00 for each additional 4 tab pages 1 broadsheet page = 2 tab pages Maximum size accepted, 11” x 11”; minimum size 3” x 5”.
NW OHIO HOMES MAGAZINE Northwest Ohio Homes Magazine ...is the most-com-
prehensive homes magazine in the six-county Defiance area and is published for the Northwest Ohio Realtors Association. The Homes Magazine is distributed at the beginning of each month. Circulation is over 6,000 copies and available at more than 200 outlets in the six-county area. Advertisers must be a member of the NW Ohio Realtors Association.
ADVERTISING RATES Inside Pages
Page Rate
8+ pages . . . . . . . . . . . . . . . $73.00 per page 6-7 pages . . . . . . . . . . . . . . . $78.00 per page 5 pages . . . . . . . . . . . . . . . . $83.00 per page 4 pages . . . . . . . . . . . . . . . . $88.00 per page 3 pages . . . . . . . . . . . . . . . . $93.00 per page 2 pages . . . . . . . . . . . . . . . $107.00 per page 1 pages . . . . . . . . . . . . . . . $129.00 per page
Color Rate
... ... ... ... ... ... ...
$25.00 per page $30.00 per page $30.00 per page $40.00 per page $40.00 per page $50.00 per page $50.00 per page
Back Cover (includes full color) . . . . . . . . . . . . . .$410.00 full page $210.00 half page Inside Covers (includes full color) . . . . . . . . . . . .$290.00 full page $180.00 half page Covers are printed on glossy coated card stock.
The Crescent-News, Defiance, Ohio 43512;
Phone: 419-784-5441; Fax: 419-784-1492 (1/1/11)
SPECIAL NEWS & ADVERTISING SECTIONS FOR
SECTION
PUBLICATION DATE
RESERVATION & COPY DEADLINE FORMAT
January
Winter Bridal Issue
Thurs. Jan. 27
Fri. Jan. 14
Tabloid
February
Tax & Finance Valentine's Day Specials NASCAR Preview This Week In NASCAR (Thur.) Kids' Photo Album Valentine Lovelines Who's Who in Area Business Farm Forecast & Review
Fri. Jan. 21 Mon. Feb. 7 Fri. Feb. 11 Mon. Feb. 14 Fri. Feb. 11 Thur. Feb. 10 Wed. Feb. 16 Fri. Feb. 11
Tabloid ROP Broadsheet ROP Tabloid ROP ROP Tabloid
March
Save Your Vision Week NCAA Tournament Brackets Health & Fitness Preschool & Day Care Directory
Sun. March 6 Mon. March 14 Wed. March 16 Wed. March 30
Tue. March 2 Wed. March 9 Fri. March 4 Mon. March 28
ROP ROP Tabloid ROP
April
Home, Lawn & Garden Spring Car Care Easter Church Services Summer Entertainment Guide
Wed. April 6 Wed. April 13 Tue. April 19 Wed. April 27
Fri. March 25 Fri. April 1 Fri. April 15 Mon. April 5
Tabloid Tabloid ROP Tabloid
May
National Pet Care Month Mother's Day Specials Kids' Design-An-Ad Home, Lawn & Garden #2 Graduation Issue
Mon. May 2 Tue. May 3 Wed. May 4 Sun. May 15 Thu. May 26
Wed. April 27 Fri. April 29 Tue. Mar. 1 Mon. May 9 Wed. May 4
ROP ROP Tabloid ROP Broadsheet
June
Relay for Life Summer Bridal Home Lawn & Garden #3 Father's Day Specials
Wed. June 1 Sun. June 5 Fri. June 10 Tue. June 14
Fri. May 20 Fri. May 27 Thur. June 2 Fri. June 10
Tabloid ROP Tabloid ROP
July
Defiance County Fair Program Senior Lifestyle
Fri. July 8 Wed. July 20
Mon. June 20 Fri. July 8
Tabloid Tabloid
August
Best of the Region Back to School HS Football Preview Junior Fair Results
Wed. Aug 3 Wed. Aug. 10 Wed. Aug. 24 Tue. Aug. 30
Fri. July 22 Fri. July 29 Fri. Aug. 5 Fri. Aug. 19
Tabloid Tabloid Tabloid Tabloid
September
Focus 2011
Wed. Sept. 28
Thur. Sept. 1
Broadsheet
October
Fire and Rescue Salute Fall Home Improvement Fall Car Care Family Health
Mon. Oct. 3 Wed. Oct. 5 Wed. Oct. 12 Wed. Oct. 19
Mon. Sept. 19 Fri. Sept. 23 Fri. Sept. 30 Fri. Oct. 7
Broadsheet Tabloid Tabloid Tabloid
November
Recipe Edition Salute to Veterans Holiday Gift Guide HS Basketball Preview
Wed. Nov. 9 Fri. Nov. 11 Wed. Nov. 16 Wed. Nov. 30
Fri. Oct. 28 Tue. Nov. 1 Fri. Nov. 4 Fri. Nov. 11
Tabloid Tabloid Tabloid Tabloid
December
Countdown to Christmas Christmas Church Services Christmas Greetings
Thurs. Dec. 1–22 Tue. Dec. 20 Sat. Dec. 24
Tuesday prior Thurs. Dec. 15 Wed. Dec. 14
ROP ROP Tabloid
Monthly
NW Ohio Homes Magazine Clip2Save Coupon Book
1st of each month mid-month
Call for deadline Call for deadline
The
Crescent-News
419-784-5441 The Crescent-News offers several special promotional sections each month that give advertisers the opportunity to reach selected segments of our readership. These special sections cover a variety of topics - from health and home improvement to sports and community events. Advertisements in these sections reach targeted audiences who are most likely to be interested in products and services related to these topics. For more information about all the special sections listed, contact your Crescent-News Advertising Representative. Several special sections have unique ad sizes and rate structures. Many merchandisers have co-op funds available to them which can be applied to ads placed in these publications.
2011
Wed. Feb. 2 Thur. Feb. 10 Fri. Feb. 18 Feb. 17–Nov. 17 Fri. Feb. 25 Mon. Feb. 14 Feb. 21; March 1 & 8 Wed. Feb. 23
Dates subject to change without notice.