DIY Toolkit in Mandarin

Page 1

PRACTICAL TOOLS TO TRIGGER & SUPPORT SOCIAL INNOVATION

Development Impact & You


WWW.DIYTOOLKIT.ORG

Development Impact & You

݀ቛLjᆖၚᇑ౞ घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

݀ቛLjᆖၚᇑ౞


DIY ཷ‫ܓ‬: Theo Keane, Brenton Caffin, Michael Soto (Nesta) + Ayush Chauhan, Rikta Krishnaswamy (Quicksand) + Geke van Dijk, Megha Wadhawan (STBY) ᅜत๘হ߳‫߲ں‬ටࢅፇኯ‫ۦڦ‬૰၎ዺ Aakash Sethi Quest Alliance

Ben Reason LiveWork

Giulio Quaggiotto UNDP Europe and the CIS

Katharine Hibbert Dot Dot Dot Property

Paula Dib Trans.forma

Aaron Good Innoweave

Chris Albon & Angela Oduor Ushahidi

Heather Leson Open Knowledge Foundation

Kristine Hovhannisyan Oxfam Armenia

Paula Gutierrez The Hub Bogota

Adam Groves One World

Chris Vanstone & Adele Liddle TACSI

Jack Graham Year Here

Lejla Sadiku UNDP Kosovo

Pukar Malla World Bank

Adam Pike Young Philanthropy

Christopher Fabian Unicef Innovation

Jacqueline Simmons Teachers College Columbia University

Louise Pulford Social Innovation Exchange

Renata Mendes SBCSol

Aditya Dev Sood & Ekta Ohri Center for Knowledge Societies

Dan Berelowitz International Centre for Social Franchising

Jennie Winhall Participle

Lucy Kimbell Said Business School

Rikin Gandhi Digital Green

Joel Adriance International Youth Foundation

Lucy McNab Ministry of Stories

Roger Swartz Positive Deviance Initiative

John Owrid IndexB

Maksym Klyuchar UNDP Ukraine

Satbir Singh Human Rights Initiative

Jon Huggett Social Innovation Exchange

Marc Stickdorn This is Service Design Thinking

Sean Lowrie Start Network

Jonathan Wong DFID

Matthew McStravick HackneyShares

Sean Miller Nonon

Karthik Chauhan Clinton Health Initiative

Megha Bhagat NASSCOM Foundation

Sergio Rivas ACDI / VOCA

Kate Chapman Humanitarian Open Street Map

Nathan Cooke, Marielle Schweikhart, Simon Dixon, Miranda Lewis &Dennis Onyango Sanergy

Shahina Bahar British Red Cross

Andreas Karpati UNDP Uzbekistan

Dan Radcliff Bill and Melinda Gates Foundation

Annemarie Naylor Common Futures

Deborah Szebeko ThinkPublic

Anusuya Banerjee Jameel Poverty Action Lab

Dianne Denton UNESCO

Arun Patre SELCO Incubation Centre

Faith Gonsalves Music Basti

Arvind Lodaya Independent Design Practitioner Ashmeet Kapoor ISayOrganic

Faustina Gomez Technology and Action for Rural Advancement Geetanjali Kumar Development Alternatives

Ben Gallagher Nike Foundation

Kate Wareing Oxfam, Programme Policy

George Hodge UNDP Armenia

Nikita Dagar Digital Green

ాඹ๟©Nestaሞኪ๎ࠌၛຈఁ-‫ݥ‬ฆᄽ๑ᆩ-၎ཞ‫ݛ‬๕ࠌၛ 4.0 ࡔाၹᅱ઀ॐူႹ੗‫ڦ‬ă ֱੂႹ੗ޭԨ൩‫ݡ‬࿚ http://creativecommons.org/licenses/by-nc-sa/4.0/

Empowered lives. Resilient nations.

݀ቛLjᆖၚᇑ౞

POSITIVE DEVIANCE I N I T I AT I V E

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

‫׼‬

Subbiah Krishnaswamy & Ravi Kommuri Family Health International 360

Sujaya rathi & Jay Asundi Center for Study of Science, Technology and Ploicy Tarun Markose Teemac Thea Aldrich Random Hacks of Kindness Urvashi Aneja Center for Global Governance and Policy, JSIA Will Norman The Young Foundation Yi Wei iDe Cambodia


ኄ๟࠲ᇀ සࢆ݀௽Ă֑ᆩई߀฀ ‫ظ‬ႎາྼ‫߾ڦ‬ਏԈă ኄ๟࠲ᇀසࢆ݀௽Ă֑ᆩई߀฀‫ظ‬ႎາྼ‫߾ڦ‬ਏԈă໲֡ፕ੺যĂ๑ᆩ०‫ڇ‬Ă๢ᆩᇀӻዺ஬ ᇀٝ৊݀ቛ‫ڦ‬ටඖǗ໲णዚॆኮ‫׊‬ljశઔᄽহኮ৛ࣀăኄၵ߾ਏփ๟੣გઠ‫ޅ‬Lj࢔‫߾ܠ‬ਏ‫ڦ‬ ഐ֥૦ঢ়ศາຄ୯Ljժ൐ሞഄ໱ଶᇘ࠽‫ݘ‬ᆌᆩăሞኄᅃ֫௬Ljኄ༫߾ਏԈኟበሞ਎ට‫ڦ‬ज़Ӿ ฉăኄସ࿢்ᆅᅜྺࡸă໯ᆶ߾ਏ௮ຎև‫ݴ‬Ԉઔᆅᆩ༵๖LjՍᇀጕߵ໓ᇸࢅ৊ᅃօለ‫܁‬ഄ໲ ዸፕLjᅜ߸ࡻ๑ᆩ߾ਏă

݀

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

݀ቛLjᆖၚᇑ౞


࿢ၙᄲ ቛྭ

዆ۨᅃ߲ൣည‫ࣄऺڦ‬

௽ඓᆫံ๚ၜ

धൽ໱ට዇ࣱ

ᅜକ঴࿢Ⴔᄲፔ๊஺ઠ݀ഐ‫ظ‬ᅪ ‫ظ‬ႎୁ‫ײ‬՗ 01

ཚࡗೠࠚ࿢‫ڦ‬၄ጒࢅ჋ስ SWOT‫ݴ‬ဆ! 03

ཚࡗٗൕวঢ়૦ბသ ༹ᄓኮ୫ 07

ཚࡗන‫ࢅִ࠵׉‬ბသ ට࿿࠵ִ 11

ཚࡗহۨ࿢‫߾ڦ‬ፕ‫ࡕׯ‬ თኤऺࣄ 02

࠲ᇀසࢆ݀ቛ‫ظ‬ᅪ ฆᄽఇ๕཮! 04

ཚࡗ࠲ጀ࠲॰࿚༶ ࿚༶হۨ 08

ሞ঍༌ዐ݀ਢ໱ට‫ۅ࠵ڦ‬ ௬༌ኸళ 12

ᆩᅜᇑഄ໲ኾཞ‫ܓཷڦࢇڢ‬ਸቛࢇፕ ࠓॺअӵ࠲ဣ཮! 05

ཚࡗࣅ঴ްሗ࿚༶ ‫ׯ‬ᅺ཮ 09

ཚࡗቨ࿥ࢃ႐‫ۯ‬૰ ࿚༶঩༱ 13

ཚࡗ߀৊ኮമ‫߾ڦ‬ፕ თ࣍ბသ! 06

ཚࡗহۨణՔࢅႜ‫ۯ‬ Վࣅ૙ஃ 10

ඓԍ࿢‫߾ڦ‬ፕᇑణՔටඖ၎࠲ ࠤ๚๘হ 14

݀ቛLjᆖၚᇑ౞

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ


କ঴߾ፕ঍ाං

ׂิႎ‫ظ‬ᅪ

֪๬ᇑ߀৊

ԍ‫׼‬ᇑํแ

ཚࡗ௽ඓ૧ᅮ࠲ဣ ට࿿࠲ဣ཮ 15

ཚࡗᇑঢ়૦ժ঴ਦઓవ‫ڦ‬ටࢇፕ ‫ظ‬ᅪ߾‫ݙ‬ 19

ཚࡗቨ࿥ፌᆶၳ‫ݛ‬๕ ৊օ‫݀ة‬ഗ 23

ཚࡗ߸ࡻ‫ۯۙں‬๴ᅮටඖ ᆐၨ঳ࠓ 27

ཚࡗহۨയሞణՔටඖ ణՔටඖ 16

ཚࡗঅ႐‫܀‬ሏ ੺໏‫ظ‬ᅪ݀ิഗ 20

ཚࡗ๭णփཞ঩܎ᆶᅮ‫ݒڦ‬ઍ ᇱ႙֪๬‫ݛ‬ӄ 24

ཚࡗኴႜऺࣄփ๟ླྀ‫ࣄऺ݋‬ ࠲॰ඪခ՗ 28

ཚࡗ၂၄໱்‫ڦ‬ዷᄲ༬ኙ ට࿿ႚၡ 17

ཚࡗॺยႠၭፇ༪ஃ າ੊ஷ 21

ཚࡗ߁ຎ࿢ᇑ૧ᅮට‫࠲ڦ‬ဣ ༹ᄓ཮ 25

ཚࡗ݀ഐई጑‫ٷ‬࿢‫߾ڦ‬ፕ ฆᄽऺࣄ 29

ཚࡗহۨ࿢‫ظڦ‬ႎኮ‫ت‬ ‫׶‬౷ᇑയዊ཮ 18

ཚࡗᅜࠌཞॏኵ࠵ྺए‫إ‬ၹۙ߾ፕ ॏኵୁ‫ॺࠓײ‬ 22

ཚࡗၘຎ࿢்‫ڦ‬ሏႜࢅጨᇸ ઢ཮ 26

༑໭փཞ‫ݛ‬๕ྊቛࡀఇ ࡀఇऺࣄ 30

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

݀ቛLjᆖၚᇑ౞


዆ۨᆇ‫׭܈‬๨ೖ௷࿐ิยแॺยᇑምยऺ‫ڦ‬ጺ༹ࡀࣄ

݀ቛLjᆖၚᇑ౞

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

PRACTICAL TOOLS TO TRIGGER & SUPPORT SOCIAL INNOVATION

Development Impact & You


01

࿢ၙᄲ ቛྭ ᅜକ঴ ࿢Ⴔᄲፔ๊஺ ઠ݀ഐ‫ظ‬ᅪ } ‫ظ‬ႎୁ‫཮ײ‬

֖ᇑ຤ೝ

๴ഔ݀ᇀ Nesta (2013) ‫ظ‬ႎୁ‫཮ײ‬ ૙ၙཉॲူLj߸ްሗ‫߾ڦ‬ਏᆌ޿ࢾ‫ݯ‬ ຕනྜ‫ׯ‬ăߵ਍๼෇0๼‫ڦ؜‬቟୼ႠዊLj ฉ֫Ăཞपኮक़ႴᄲၹฆLjᅃอࡗࢫLj ీेᅜႪ߀ၳࡕ߸ॅă

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

݀ቛLjᆖၚᇑ౞

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

݀ቛLjᆖၚᇑ౞


01 ‫ظ‬ႎୁ‫཮ײ‬

ኄ๟๊஺ ᅜत࿢ྺ๊஺ Ⴔᄲ໲Ǜ ‫ظ‬ႎୁ‫ၘ཮ײ‬ဦ‫׃‬๥କ‫ظ‬ႎ‫ڦ‬փཞ঩܎Ljଚਉ௅ᅃ঩܎‫ظڦ‬ႎऄ‫ۯ‬Ă ᄲ൱ࢅణՔă߁ຎᅃ߲ၜణईᅃ߲ፇኯ‫ࠀׯ‬໯Ⴔ‫ڦ‬փཞට֍ĂरీĂ ऄ‫ࢅۯ‬ঢ়षጒༀăኄ߲߾ਏ༵ࠃ‫ڦ‬঳ࠓ߁઄Ljӻዺอ๫ే໯‫ڦت‬঩܎Lj ժፇኯူ঩܎߾ፕă ኄᅃ߾ਏཚࡗӻዺేକ঴໯Ⴔ࠲ጀጨᇸLjӻዺేლቴሺ‫ڦ׊‬ऐᇜăཚࡗ ඓۨ໯ሞ঩܎ࢅඇ௬࢚ଉ߲߳ᄲॲLjే੗ᅜ߸ࡻ‫ํں‬၄ሺ‫׊‬ă

? සࢆ๑ᆩ ኄᅃ߾ፕ՗߁ઔ‫ظ‬ႎࡗ‫ײ‬ዐփཞ঩܎Ljժደᅃଚਉ঩܎ऄ‫ۯ‬Ă ᄲ൱ࢅణՔă๑ᆩኄᅃ߾ਏۨ࿋Ljժඓۨ๟‫੊ޏ‬୯ዜඇăኄࣷ ӻዺేඓۨႴᄲ༬๺ጀᅪ‫ڦ‬๚ၜăཞ้Ljጹຎ࣏༵ࠃ߾ਏतऄ ‫੊֖ڦۯ‬ᅜ‫ݛ‬Ս߳঩܎‫ڦ‬๑ᆩă

঩܎

1 ༑໭ऐᇜࢅ཈቟

2 ׂิ‫ظ‬ᅪ

3 ਸ݀ᇑ֪๬

4 ‫׃‬௽૙ᆯ

5 ঍޲ᇑํแ

6 ݀ቛĂકቛत‫د‬խ

7 ߀Վ༹ဣ

݀ቛLjᆖၚᇑ౞

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

༬๺रీᄲ൱

ऄ‫ۯ‬Ă ߾ਏ‫ݔ‬૩

‫ޅ‬၃‫ڪ‬प ࢅ‫ت‬૙‫ݛ‬๕

໯Ⴔጨূ

ׂิኤ਍ዖૌ

ణՔ


01 ࿢ၙᄲቛྭ ᅜକ঴࿢Ⴔᄲፔ๊஺ઠ݀ഐ‫ظ‬ᅪ

঩܎

‫ظ‬ႎୁ‫ײ‬՗

༬๺रీᄲ൱

ऄ‫ۯ‬Ă߾ਏ‫ݔ‬૩

‫ޅ‬၃‫ڪ‬पࢅ‫ت‬૙‫ݛ‬๕

໯Ⴔጨূ

ׂิኤ਍ዖૌ

ణՔ

ྺ༑໭Ⴀ߾ፕֱܸۙ‫ݴ‬ဆ

SWOT ‫ݴ‬ဆ ࿚༶হۨ ‫ׯ‬ᅺ཮

‫گ‬฿Ө‫ޅ‬၃Lj‫ڍ‬Ⴔᄲ‫ܔ‬ස ࢆํแၙ݆ेᅜ௽ඓਡስ

ጨዺূ

ٗኟ๕ჺ৯ֱۙई‫ݥ‬ኟ๕ ኪ๎֑णዐ໯‫݆ၙڦ؜ڥ‬ ࢅ९঴

ᅃ߲ԥട‫ړ‬૙঴ࢅ௽ඓۨ ᅭ‫ڦ‬࿚༶ईऐᇜ

‫ظܔ‬ሰ႙ၙ݆‫ڦ‬ ࠓາࢅᅟࣅ

າ੊ஷ ੺໏‫ظ‬ᅪ݀ิഗ ‫ظ‬ᅪ߾‫ݙ‬

ߛ฿Ө୲ਏᆶ௽၂‫ڦ‬੗ీ ႠLj੗९‫ڦ‬ጨศଶ‫ڞ‬዁ ࠲ዘᄲ

ཚ‫ྺ׉‬ጨዺLj ౾ܻྺՎ၎ጨዺ

एᇀኤ਍DŽ‫ڍ‬փᄲࡗᇀਆ ၌DžLj‫ܔ‬Վ߫ई੗ీႠ‫ׯ‬ ᅺ‫ڦ‬ፔ‫؜‬ൣည‫ڦ‬঴๥

ᅃ߲ईᅃဣଚ੗ᅜԥ݀ቛ ࢅॠᄓ‫݆ၙڦ‬

ยऺࢅํแरຍ‫ࢇंڦ‬

༹ᄓ཮ ᇱ႙֪๬‫ݛ‬ӄ ৊օ‫݀ة‬ഗ

ߛ฿Ө୲ਏᆶ௽၂‫ڦ‬੗ీ ႠĂ੗९‫ڦ‬ጨศଶ‫ڞ‬዁ ࠲ዘᄲ

ጨዺLjՎ၎ጨዺई‫੼ٿ‬

ࡤᆶ‫ׯ‬Ԩၳᅮࡀࣄยऺ ‫ڦ‬Ăሞํा๬ᄓᇑ‫׈‬๬ዐ ႚ‫ڦׯ‬ĂԈࡤയሞ๑ᆩኁ ‫ڦ‬ᆶ૰ஃ਍

ᆶ࠲ၙ݆੗ႜႠ‫ڦ‬ኤ௽ई ኁ๟࠲ᇀኧ‫े݆ၙ޿ܔ׼‬ ߾ምሰ‫ڦ‬ኤ਍

ฆᄽ݀ቛࢅೠࠚ

ઢ཮ ‫׶‬౷ᇑയዊ཮ ฆᄽఇ๕཮

ጨዺएূ ईኁٗཨጨዐणጨ

ࡤᆶ‫ׯ‬Ԩၳᅮࡀࣄยऺ ‫ڦ‬Ăሞํा๬ᄓᇑ‫׈‬๬ዐ ႚ‫ڦׯ‬ĂԈࡤയሞ๑ᆩኁ ‫ڦ‬ᆶ૰ஃ਍

௽ඓยแतणጨ‫ڦ‬ԍኤ

ഽ‫ڦٷ‬ଶ‫ڞ‬Lj ࠶૙ࢅํแरേ

࠲॰ඪခ՗ თ࣍ბသ ణՔටඖ

ጚԢྺํแፔ‫ۙ؜‬ኝ

ၜణጨূLjࠣ඄Lj‫੼ٿ‬

ሞኟ๕ೠࠚࢅኤ਍໇ण DŽ૧ᆩ੦዆ፇઠಇ‫أ‬ᆖ ၚᅺ໎Džዐ࿘ࠦĂၘဦ ‫ڦ‬ஃ਍

ᅃၜ‫ڥ‬ᅜํแժ੗‫׼‬Ⴤ݀ ቛ‫ظڦ‬ႎ

ഽ‫ڦٷ‬ଶ‫ڞ‬Lj ࠶૙ࢅํแरേ

ฆᄽऺࣄ ᄽခऺࣄ ᆐၨ঳ࠓ

ዒ‫܈׵‬ೠࠚ࢔ዘᄲĂႴᄲ ഽ‫ీڦٷ‬૰ඓԍํ७ገᅎ

ࠣ඄Lj‫੼ٿ‬LjӀ঳ࡕ޲ ੼Ljมࣷᆖၚቐඋ

ኤ਍ઠጲᇀ‫ܠ‬ዖ‫ׇ‬ৠᅜत ‫܀‬૬ሏႜ‫ڦ‬ໜऐ੦዆ํᄓ

‫ظ‬ႎई‫ࡀٷ‬ఇᆖၚ!

ᆫႯଶ‫ڞ‬૰Lj࠶૙ీ૰Ă ६՚ీ૰ᅜतႎଶ‫ڞ‬तႎ ཷ‫ڦܓ‬ಢჟీ૰

ࠓॺअӵ࠲ဣ཮ თኤऺࣄ

݀၄യሞ‫ڦ‬ᅪྔၳᆌ

‫ܠ‬ዖূබဣཥLjႴᄲዘႎ ք၍तएᇀ঳ࡕ‫ڦ‬੗ీ Ⴀጨূ

‫ܔ‬ᇀၳ୲ࢅᆖၚ‫ڦ‬ႎ‫ۨڦ‬ ᅭत࢚ଉՔጚ

ႜྺ‫ݛ‬๕Վ߫

1

༑໭ऐᇜࢅ཈቟

2

ׂิ‫ظ‬ᅪ

3

ਸ݀ᇑ֪๬

4

‫׃‬௽૙ᆯ

एᇀೠࠚ঳ࡕࢅᆩࢽ‫ݒ‬ ઍLjጚԢۙব‫݆ݛ‬

5

঍޲ᇑํแ

6

݀ቛĂકቛत‫د‬խ

7

߀Վ༹ဣ

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

݀ቛLjᆖၚᇑ౞


ᇑ‫ٷ‬ბ‫ڦ‬ሞၯิࡀࣄมࣷยऺၜణ

݀ቛLjᆖၚᇑ౞

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

PRACTICAL TOOLS TO TRIGGER & SUPPORT SOCIAL INNOVATION

Development Impact & You


02

࿢ၙᄲ ቛྭ ཚࡗহۨ ࿢‫߾ڦ‬ፕ‫ࡕׯ‬ } თኤऺࣄ

֖ᇑ຤ೝ

๴ഔ݀ᇀ Nesta (2009)Ė‫ظ‬ᅪഓᄽ߾ਏԈėዐ‫߾ڦ‬ፕ՗2bǖთኤऺࣄ Ⴔᄲཞ๚0ཞप‫ࣆܔ‬LjҾಇ঍ୁ้क़Lj ੗ీႴᄲᅃཀᅜฉ้क़ཚ૰ྜ‫ׯ‬ă

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

݀ቛLjᆖၚᇑ౞

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

݀ቛLjᆖၚᇑ౞


02 თኤऺࣄ

ኄ๟๊஺ ᅜत࿢ྺ๊஺ Ⴔᄲ໲Ǜ ፔኄ‫߾ݻ‬ፕ‫ڦ‬ᇱᅺ๟๊஺఼Ǜთኤऺࣄ๟ᅃዖ߾ਏLjీ੺໏ӻዺ‫׃‬๥ त߀৊ేሞፔ‫߾ڦ‬ፕă໲ߴే༵ࠃᅃ߲०‫ݛڦڇ‬๕ઠۨᅭࢅ‫ݴ‬ၛే߾ ፕၜణᅜत၎࠲‫ڦ‬ᅈ਍ࢅ्ยăཚࡗघ૤ే‫੻ݣ‬າୟLj੊୯߾ፕ‫ܔ‬ణ Ք๴ᅮኁĂมࣷࢅഄ໱ፇኯ‫ڦ‬ၳࡕLjთኤऺࣄӻዺేࠓॺᅃ߲ᆶ૙ᆶ ਍‫ڦ‬ᆖၚ‫ݛ‬ӄă

? සࢆ๑ᆩ ๯ံLjሞ߾ፕ՗ዐ႐ག෇ే‫߾ڦ‬ፕई໯ຌऐࠓ‫࠲ڦ‬ጀ‫ۅ‬ă඗ ࢫཚࡗ࿚༶઀ઠ‫ݒ‬າే‫࠲ڦ‬ጀ‫ื༵ۅ‬Ă༺࣑ई၌዆କ๊஺ă ే‫߾ڦ‬ፕࣷߴ໯ຌևோĂഄ໲ࠅຳևோ‫ټ‬ઠనၵ߀ՎLj‫ܔ‬ม ࣷᆶࢆᆖၚăኄߴే༵ࠃᅃ߲‫ݒ‬າ߾ፕ‫شڦࡕׯ‬੨ă

༺࣑ ే‫ڦ‬ၜణ ई໯ຌፇኯ‫ڦ‬ ࠲ጀ‫ۅ‬

ዘና

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

• ߸࠽ગ‫ڦ‬๘হDŽາୟፌ‫ٷ‬၌‫੻ݣ܈‬Dž • ే‫ڦ‬ጆᄽଶᇘई࠲ጀଶᇘDŽ૩ස໲ॽසࢆᆖၚ၄ႜ‫ٯ‬แDž • ే‫ڦ‬๴ᅮኁDŽࣷߴ໱்‫ټ‬ઠనၵ૧ᅮDž • ేጲวDŽࣷߴే‫߾ڦ‬ፕ0ิऄ‫ټ‬ઠనၵᆖၚDž!

༵ื

თኤऺࣄ༵ࠃᅃ߲঳ࠓࣅ‫ݛ‬๕ઠᇨ९ే‫ڦ‬ऄ‫ܔۯ‬࿄ઠ‫ڦ‬ᆖၚăኄీӻዺే ‫ݒ‬າేထྭ߀Վईԍା‫ڦ‬๚࿿ă໲ᄺӻዺ݀၄‫؛‬೺‫ڦ‬യሞ࿚༶ईᅟ‫ۅٱ‬ă

݀ቛLjᆖၚᇑ౞

ٗփཞঙ‫࠲ځੂ܈‬॰‫ݛ‬௬ă‫ړ‬གႀ຺ዜ‫้઀ݛڦ‬Lj൩າ੊ǖ

ᆯُ ਸ๔

၌዆


02 ࿢ၙᄲቛྭ ཚࡗহۨ࿢‫߾ڦ‬ፕ‫ࡕׯ‬

თኤऺࣄ

༵ื

༺࣑

ኄॽ‫๊ܔ‬஺ׂิႎ‫ڦ‬ॏኵǛ

໲ࣷ๑నၵ۫ဇփ৑සටᅪǛ

ే‫ڦ‬ၜణ ࢅ໯ຌፇኯ ‫࠲ڦ‬ጀ‫ۅ‬

ዘና ໲‫ׯॺڦ‬एᇀ๊஺Ǜ

၌዆ ሞट‫܋‬൧઄ူׂࣷิనၵၩटፕᆩǛ

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

݀ቛLjᆖၚᇑ౞


ӄ ૩ ჺ৯ ๑ᆩ߾ਏǖთኤऺࣄ ፇኯǖ૴ࢇࡔਸ݀ऺࣄຈDŽ੔໭࿦Dž ࡔॆǖ੔໭࿦ ႜᄽǖ‫ںړ‬ዎ૙ ঙ෥ǖၜణঢ়૙Ljሏᆩม঍௃༹ઠ‫ظ‬ႎ‫৽ںړ‬ᄽ ૴ஏටǖLEJLA SADIKU ‫ۉ‬ᆰǖLEJLA.SADIKU@UNDP.ORG ߸‫ܠ‬႑တǖHTTP://UNDP.AKVOAPP.ORG/FR/PROJECT/1338/

ٗยऺࢅॺዾဣბิ֖ᇑ‫ڦ‬თኤऺࣄ߾ፕ‫ݙ‬ዐׂิ‫ڦ‬ዷᄲ‫ࡕׯ‬

࿢்ထྭీࠓॺ ม൶ยऺዐ႐ă ໲்ॽሏᆩዚؕऐ዆ ઠኧ‫௷ࠅ׼‬ዷ‫ڦڞ‬ ‫ב‬ᅱă

݀ቛLjᆖၚᇑ౞

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

ኄ߲ဣཥԈઔକǖ • ᆶ࠲ม൶݀ቛ‫ॺ௷ࠅڦ‬ᅱກࣷ๯ံሞዐᄕዚؕྪበฉ৊ႜጀ֩ă • ‫ۯ‬ᇵॺዾဣࢅยऺဣბิᇑ๨አު‫ׯ‬ᇵᅃഐLjࢇፕยऺ‫ׂ؜‬೗ई঴ ਦ‫ݛ‬ӄLjໜࢫࠅքၜణ໯Ⴔጨূă


ӄ૩ჺ৯

໲ӻዺ࿢்କ঴‫ڟ‬බࢇփཞ ม൶‫ׯ‬ᇵ‫࠲ڦ‬॰‫ۅ‬DŽԲසLj ᅝຍဣბิ்‫ܔ‬ᇑอெᆶ࠲ ‫ڦ‬ၜణ߸ߌ႗඀Džă ࿢்ྺࢆ๑ᆩ޿߾ਏǖ

࿢்සࢆ๑ᆩ޿߾ਏǖ

ኄ߲ၜణణമ࣏‫ت‬ᇀ߁౒‫؛‬๔঩܎Lj࿢ ்ኟሞ‫׈‬๬ٗణՔටඖዐቲఠႎ‫ׯ‬ᇵǗ ࿢்ထྭٗᅃ߲փཞ‫ڦ‬ঙ‫܈‬ઠอ๫ࢅ֪ ๬࿢்‫݆ၙڦ‬ă

ሞPristina‫ٷࠌࠅڦ‬ბยऺဣዐLj࿢்ၠ71 lj81ටቛ๖କ࿢்‫ڦ‬ၜణࢅణՔă࿢்ထ ྭሞසُ‫ࡀٷ‬ఇ‫ڦ‬ටඖዐൽ‫ڥ‬৑ଉ‫ݒڦܠ‬ ઍă֖ᇑኄْ߾ፕ‫ڦݙ‬ბิ்อᅱକኄ߲ ၜణ‫ܔ‬ᇀ໱்Ԩ‫ں‬ม൶‫ڦ‬ᅪᅭLj࿢்ᄺٗ ၜణ‫ڦ‬ዷᄲ࠲૴ට‫ت‬इ‫ڥ‬କ‫ܔ‬ၜణ‫׉ݥ‬ዘ ᄲ‫ॺڦ‬ᅱă

໲ጣዘഽۙକྜ฀‫ڦ‬ ยऺୁ‫ࠞܔײ‬૤֖ᇑኁཨ෇ ‫ڦ‬ዘᄲႠă‫ܔ‬ᇀྺే࿮‫׋‬ ༵ࠃ้क़ࢅ৛૰‫ڦ‬ටઠຫă ኄᅃ‫ۅ‬टྺዘᄲă

๑ᆩ޿߾ਏ‫ڦ‬঳ࡕǖ ኄ߲ऄ‫ۯ‬ඟ࿢்‫ڦ‬ၜణ၂๖କഽ৒‫ڦ‬ ๞ཀྵă໲ଇ߲‫ݛ‬௬༬՚ᆶӻዺǖ •!໲ӻዺ࿢்କ঴‫ڟ‬බࢇփཞม൶‫ׯ‬ᇵ‫ڦ‬ ࠲॰‫ۅ‬DŽԲසLjᅝຍဣბิ்‫ܔ‬ᇑอெ ᆶ࠲‫ڦ‬ၜణ߸ߌ႗඀Džă • ໲ጣዘഽۙକྜ฀‫ڦ‬ยऺୁ‫ܔڦײ‬ᇀ ࠞ૤֖ᇑኁཨ෇‫ڦ‬ዘᄲႠă‫ܔ‬ᇀྺ ే ࿮ ‫ ้ ࠃ ༵ ׋‬क़ ࢅ ৛ ૰ ‫ ڦ‬ට ઠ ຫ Lj!! ኄᅃ‫ۅ‬टྺዘᄲă

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

݀ቛLjᆖၚᇑ౞


ӄ ૩ ჺ৯ ๑ᆩ߾ਏǖთኤऺࣄLj࿚༶হۨ

Teemacᇑമᄂঞᇣॆࠌཞਸ݀କCuriosityഓᄽጨᇸࡀࣄDŽERPDžೝ ໼ăཚࡗೝ໼LjUffnbdᇑঞᇣऐࠓࠌཞਸׂ݀೗Ljӻዺঞᇣऐࠓํ ၄၄‫ࣅپ‬ă

ፇኯǖTEEMAC ࡔॆǖᆇ‫܈‬ ႜᄽǖঞᇣ ঙ෥ǖঢ়૙ ૴ஏටǖTARUN MARKOSE ‫ۉ‬ᆰǖ TARUNMARKOSE@GMAIL.COM

၄ሞ࿢்ኟሞჺ৯ ᅃၜႎࠀీăঢĐᇶႚਗ‫ׇ‬đă ໲ీࠕॽ‫ٷ‬ბิᇑၯాੜྔऄ‫ۯ‬ ૶থഐઠă

ణമ࿢்‫ࢇڦ‬ፕঞᇣऐࠓධ๑ᆩ‫د‬ཥ‫ߢࠅڦ‬ӱ݀քࡗ้‫ڦ‬ଣ้႑တLj ඗ܸ࿮‫ڥت‬ኪბิईბᇾ࠶૙ᇵසࢆথ๭ई߸ႎ႑တă

ቷೌǖၭፇ༪ஃેओܸ‫߾ڦׯ‬ፕ՗ă

݀ቛLjᆖၚᇑ౞

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ


ӄ૩ჺ৯

TEEMAC‫ׯܓཷڦ‬ᇵઠጲփཞଶᇘǖྪᄻਸ݀Ljฆᄽࢅᆩࢽ༹ᄓยऺă

࿢்ྺࢆ๑ᆩ޿߾ਏǖ ࿢்ᅪ๎‫ڟ‬ሞྺೝ໼ॺ૬ࠀీ้Lj࿢்ࡗ ᇀ૙ၙࣅă࿢்‫׉‬ጕໜଳߌLjܸሞኄၵଳ ߌዐLjঞᇣऐࠓඐੂփ‫ڟ‬௽၂ॏኵăྺକ ߀Վኄ߲ጒༀLj࿢்ၙሞਸ๔ॺ૬Đᇶ ႚਗ‫ׇ‬đࠀీമLj࿢்ᆌ޿֑ൽ߸ेᆶ ਍੗თ‫ݛڦ‬๕ă

࿢்සࢆ๑ᆩ޿߾ਏǖ

๑ᆩ޿߾ਏ‫ڦ‬঳ࡕǖ

࿢ࢅଇ߲ፇᇵ‫ٶ‬ᆇକ߾ፕ՗LjፖሞጞമLj ኝ૙ԴऻࢅາୟăĐ࿚༶হۨđ߾ਏኻీ ӻዺ࿢்૙ൣᅙኪ๚ၜăፌᆶ඀‫ڦ‬๟ፌࢫ ᅃ߲࿚༶ǖĐేీᅜփཞ‫ݛڦ‬๕າ੊ኄ߲ ࿚༶஘Ǜేీዘࠓኄ߲࿚༶஘Ǜđᆶ้ ࢪే݀၄࿚༶ժ๬཮ᅜ‫ڇ‬ᅃາୟઠ঴ਦ ໲Ljኄ߲࿚༶ӻዺ࿢்າ੊๟‫ీޏ‬ᆩփ ཞ‫ݛ‬๕ੂ‫ځ‬࿚༶ă

ኄ߲ऄ‫ۯ‬ඟ࿢்ਸ๔ዊᅑ࿮Բ੝ۨ‫ظڦ‬ ᅪă໲ӻዺ࿢்‫ݒ‬າࢅอ๫ᅈ੍኱ਥ‫ظ‬ ॺ‫ڦ‬ኝ߲ဣཥăኄၜჟଁኮ໯ᅜᆫႯ๟ ᅺྺ໲ీӻዺ࿢்ेศ૙঴࿢்ᅃ኱ၙ ྜ‫߾ڦׯ‬ፕă

Đთኤऺࣄ߾ፕ՗đ߭ྔᆶ඀ă‫ړ‬࿢் ਸ๔ག՗้Lj࿢்݀၄࿢்ժփ႑‫ޜ‬঴ ਦ‫ݛ‬ӄ‫ߵڦ‬਍ࢅ໲‫ڦ‬੗ీᆖၚă঳ࡕLj ࿢்ߌ‫ڟ‬ၵႹઓउLj৊ܸ၎ࢻኛኴă‫ڟ‬ ణമྺኹLj࿢்࿄ీቴ‫ٴڟ‬ӄLj‫ڍ‬ኄ࿮ ᅑ๟ᅃ߲ଆႠ‫ࡕׯ‬ă

໲ӻዺ࿢்! ‫ݒ‬າࢅอ๫ᅈ੍! ኱ਥ‫ڦॺظ‬ኝ߲ဣཥă

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

݀ቛLjᆖၚᇑ౞


ྺॖ‫܋‬ᆩࢽඖೠࠚස֦ࢫল๮੔र‫ظڦ‬ᅪ

݀ቛLjᆖၚᇑ౞

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

PRACTICAL TOOLS TO TRIGGER & SUPPORT SOCIAL INNOVATION

Development Impact & You


03

࿢ၙᄲ ዆ۨᅃ߲ൣည‫ࣄऺڦ‬ ཚࡗೠࠚ ࿢‫ڦ‬၄ጒࢅ჋ስ } SWOT ‫ݴ‬ဆ

֖ᇑ຤ೝ

๴ഔ݀ᇀ MindTools (1996) SWOT ‫ݴ‬ဆ Ⴔᄲཞ๚0ཞप‫ࣆܔ‬LjҾಇ঍ୁ้क़Lj ੗ీႴᄲᅃཀᅜฉ้क़ཚ૰ྜ‫ׯ‬ă

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

݀ቛLjᆖၚᇑ౞

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

݀ቛLjᆖၚᇑ౞


03 SWOT ‫ݴ‬ဆ

ኄ๟๊஺ ᅜत࿢ྺ๊஺ Ⴔᄲ໲Ǜ

? සࢆ๑ᆩ ጲ࿢಼ೠǖSWOT‫ݴ‬ဆీࠕघ಼݀ೠ‫ݒ‬ઍLjփৈ๟ᆓࢇጲम0 ໱ටăԍ‫׼‬ਸ‫ڦݣ‬႐ༀLjൎကԍ๰ă٪ሞᆫ๞ଝ๞ํຌ‫׉‬ ൧Ljᄲኟ‫ځੂ׉‬ऐᇜᇑ཈቟ăᆶ้Lj༌तଝ๞ई཈቟ీࠕӻ ዺేණ๎ᆫ๞ࢅऐᇜă

SWOT‫ݴ‬ဆփৈీࠕᆩᇀኝ߲ፇኯLj࣏ీᆩᇀ‫܀‬૬ևோĂऺࣄĂ ฯ዁ၜణăߵ਍ే‫ڦేܔ‬ፇኯᆫଝ๞तྔևऐᇜ཈቟‫ڦ‬૙঴Lj ྜ‫߾ׯ‬ፕ՗ዐ௅ᅃ߲‫઀ݛ‬ăᅜူ๟߸‫ܠ‬๑ᆩॺᅱǖ ؊‫ݴ‬ጚԢǖሞ‫ݴ‬ဆമLjጚԢࡻ๚ํࢅຕ਍ă

‫ܔ‬Բ‫ݴ‬ဆǖᄥ൩໱ටईᄽྔට๗DŽԲසే‫ࢇڦ‬ፕፇኯDžፔཞ

SWOT๟StrengthsDŽᆫ๞DžĂWeaknessesDŽଝ๞DžĂ!Opportunities DŽऐᇜDžĂThreatsDŽ཈቟Dž‫ڦ‬໫ႀăSWOT‫ݴ‬ဆీኍ‫ܔ‬༬ۨၜణĂፇ ኯईኝ߲ևோ৊ႜăኄᅃ‫ݴ‬ဆࣷेศ૙঴ၜణईፇኯీࠕ༵ࠃ๊஺Ljྺ କ‫ࠀׯ‬నၵዷᄲଝ๞Ⴔᄲ߀৊Ljᅜतన૛ీࠕᆅ෇ྔևअӵლ൱ӻዺă

ඇ௬ጹࢇǖశઔ໯ᆶీᆖၚే‫߾ڦ‬ፕ‫ڦ‬ဦবLjٗፌၭ‫ڦ‬ဦব DŽ૩සၭፇ༪ஃዐፌྲ࠵‫ڦ‬࿚༶Dž‫ٷڟ‬ဦবDŽ૩සአުႎࡀDžă

ᄣ‫ଁڦ‬သLjԲডጲमᇑ໱்‫ۅ࠵ڦ‬ă ምْ‫ݴ‬ဆǖሞ߾ፕዐׂۨࣷิႎ݀၄ࢅႎᅺ໎ăምْ৊ႜSWOT ‫ݴ‬ဆLjॽే‫߾ڦ‬ፕᇑ௅ᅃल‫܈‬ईӷ౎क़‫߾ڦ‬ፕ৊‫૴ײ‬ဣഐઠă ፕྺኸ‫ڞ‬ǖփᄲࡗ‫ݴ‬ᅈડSWOTĊĊ໲ኻ๟ᅃ߲ӻዺేࡀࣄ࿄ ઠ݀ቛ‫ڦ‬ኸ‫ڞ‬ă

ྜ‫ׯ‬TXPU‫ݴ‬ဆႴᄲ๎՚ࢅࠓॺాྔᅺ໎Ljኄၵᅺ໎ӻዺईፆҹేํ၄ ణՔăኄᅃ‫ݴ‬ဆ༵ࠃଆࡻ઀ॐLjీࠕอ๫၄ႜ֧୼ࢅ‫ݛ‬ၠLjฯ዁ሞ༑໭ ‫؜‬ୟ‫ڦ‬ཞ้৊ႜ֪๬ăሞၜణਸ๔മፔTXPU‫ݴ‬ဆᆮྺᆶၳă

ᆫ๞

ଝ๞ ాև!!ᅺ໎

ऐᇜ

཈቟ ྔև!!ᅺ໎

݀ቛLjᆖၚᇑ౞

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ


03 ࿢ၙᄲ዆ۨᅃ߲ൣည‫ࣄऺڦ‬ ཚࡗೠࠚ࿢‫ڦ‬၄ጒࢅ჋ስ

SWOT ‫ ݴ‬ဆ

ᆫ๞

ଝ๞

ేሞనၵ‫ݛ‬ՍԲ՚ටፔ‫ࡻڦ‬Ǜ ๟๊஺๑ేՎ‫܀ڥ‬༬Ǜ ཞഄ໱ට၎ԲLjేీइ‫ڥ‬నၵ‫܀‬༬ई๟‫ׯگ‬Ԩ‫ڦ‬ጨᇸǛ ሞే‫ڦ‬ଶᇘ‫ړ‬ዐLjഄ໱ටሹᄣੂ‫ڦేځ‬ᆫ๞Ǜ!

ేీࠕ༵ߛ๊஺Ǜ ేᆌ޿Ն௨๊஺Ǜ నၵ๚൧ሞ໱ටੂઠࣷ๟ଝ๞Ǜ

ాև!!ᅺ໎

ऐᇜ

཈቟

ට்ᆶႴᄲ஘Ǜ ට்๟‫ޏ‬ᆶഄ໱ೋࡻǛ ੔र٪ሞՎ߫஘Ǜ አުአ֧ᆶ໯߀Վ஘Ǜ!

ే௬ଣనၵ཈቟Ǜ ే‫ڦ‬৪ኛኁሞፔၵ๊஺Ǜ ੔र‫߀ڦ‬Վ๟‫ޏ‬ඟ๚൧߸ेઓవǛ ጨূ๟‫ޏ‬٪ሞ࿚༶Ǜ

ྔև!!ᅺ໎ घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

݀ቛLjᆖၚᇑ౞


ᇑཷ‫ܓ‬ᅃഐ‫׈‬๬փཞ‫ڦ‬ฆᄽఇ႙ᅜፕ‫؜‬ፌ๢ࢇ‫ڦ‬჋ስ

2013 ୿‫ܘ‬ඇ൰‫ޜ‬ခჟଁᆐ ݀ቛLjᆖၚᇑ౞

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

PRACTICAL TOOLS TO TRIGGER & SUPPORT SOCIAL INNOVATION

Development Impact & You


04

࿢ၙᄲ ዆ۨᅃ߲ൣည‫ࣄऺڦ‬ ࠲ᇀසࢆ ݀ቛ‫ظ‬ᅪ } ฆᄽఇ๕཮

֖ᇑ຤ೝ

ઠᇸᇀ Osterwalder A., Pigneur Y (2010)Ėฆᄽఇ๕ႎิ‫پ‬ė

૙ၙཉॲူLj߸ްሗ‫߾ڦ‬ਏᆌ޿ࢾ‫ݯ‬ ຕනྜ‫ׯ‬ăߵ਍๼෇0๼‫ڦ؜‬቟୼ႠዊLj ฉ֫Ăཞपኮक़ႴᄲၹฆLjᅃอࡗࢫLj ీेᅜႪ߀ၳࡕ߸ॅă

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

݀ቛLjᆖၚᇑ౞

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

݀ቛLjᆖၚᇑ౞


04 ฆᄽఇ๕཮

ኄ๟๊஺ ᅜत࿢ྺ๊஺ Ⴔᄲ໲Ǜ ฆᄽఇ๕཮‫ేܔ‬໯ٗ๚DŽईኁၙᄲٗ๚Dž‫߾ڦ‬ፕᅜतే‫߾ڦ‬ፕ‫ݛ‬๕ेᅜ ‫׃‬ຎ߁ઔǗཚࡗ዆ۨ‫࠲ڦڞב‬॰ऄ‫ࢅۯ‬཈቟तഄ၎ࢻ࠲ဣLjٝ‫࠶ׯ‬૙ࢅ ቟୼‫ڦ‬঳ࠓႠ‫ࣆܔ‬ăኄᅃ੗๫ႚ๕ፌံᆯOsterwalderࢅPigneur༵‫؜‬Lj ᆩᇀ၄٪ࢅႎ႗ፇኯĂഓᄽă၄٪ऺࣄీࠕਸ݀ႎ‫ב‬ᅱࢅණۨऐᇜLjᇑ ُཞ้ཚࡗᐱ๥യሞ඄࢚ࢅ࠲૴ऄ‫ߛ༵ۯ‬ၳ୲ăႎऺࣄీࠕ๑ᆩኄᅃ ߾ਏࡀࣄࢅາ੊සࢆํ၄໱்‫׶ڦ‬౷ă

? සࢆ๑ᆩ ዆ፕᅃ‫ݻ‬ฆᄽఇ๕཮Ljፌ०‫ݛڦڇ‬๕৽๟ٗགႀే໯ፔ‫߾ڦ‬ፕ ਸ๔ăሞགႀഄ໲ࠓॲ‫ڦ‬ཞ้Ljኄࣷӻዺే࠲ጀዷᄲణՔăᆯ ُLjేీࠕླྀ৊ణՔLjժཚࡗཁेഄ໲ऄ‫ۯ‬ဦবत໯‫׼‬ጨᇸઠ ํ၄ኄᅃణՔă

඗ܸLjጀᅪփᄲ‫ק‬௚ᇀፌ‫݆ၙ؛‬Ljᄲ༑໭ཞዖׂ೗Ă‫ޜ‬ခईर ຍ‫ڦ‬ഄ໲ฆᄽఇ๕ă ే੗ᅜଁသժბသႎ‫ڦ‬ႜྺ‫ݛ‬๕Ljཚࡗ዆ۨేႌงईᇜ‫ڦڟ‬ඇ ႎ‫ڦ‬ईኁ߫ႎ‫ڦ‬ฆᄽఇ๕ă

ٗᅃ‫ݻ‬੣ӣ՗ਸ๔LjՔጀ௅ᅃࠓॲ‫࠲ڦ‬॰َăසࡕሞགႀࠓॲ ้๑ᆩĐՍധđLjే৽ీᅎ‫ظۯ‬ᅪ࿋ዃă჋ስದ෥‫ݛ‬ӄՔऻ༬ ۨਜ਼ࢽă

ຣࣷ ӻዺేǛ

ేॽሹᄣ ৊ႜ߾ፕǛ

ేॽ ፔၵ๊஺Ǜ

ేࣷሹᄣ ঍ୁࢻ‫ۯ‬Ǜ

ేॽ ӻዺຣǛ

࠲॰अӵ

࠲॰ऄ‫ۯ‬

ॏኵ༵ᅱ

ਜ਼ࢽ࠲ဣ

ਜ਼ࢽඖ

௅ᅃ߲‫ڇ‬ᇮీࠕሞ‫߲ڇ‬ऄ‫ۯ‬ईጨᇸాघ݀າୟ‫ڦ‬ཞ้ཚࡗࢢ࠵อ๫ઠ इ‫ڥ‬ႎ๫ঙᆩᅜኝࢇ߲߳‫ڇ‬ᇮăኄᅃ঳ࠓᄺӻዺेഽၭፇ༪ஃ‫ڦ‬ኍ‫ܔ‬ ႠLjႚ‫ࢇׯ‬૰ă

ేႴᄲ ๊஺Ǜ

ేॽሹᄣ থৎ໱்Ǜ

ᆯُ ਸ๔

࠲॰ጨᇸ

݀ቛLjᆖၚᇑ౞

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

ၨ๳ർ‫ڢ‬

໲‫ׯڦ‬Ԩ๟๊஺Ǜ

ేॽइ‫ܠڥ‬ณ๭ᅮǛ

‫ׯ‬Ԩ঳ࠓ

๭ᅮୁ


04 ࿢ၙᄲ዆ۨᅃ߲ൣည‫ࣄऺڦ‬ ࠲ᇀසࢆ݀ቛ‫ظ‬ᅪ!

ฆᄽఇ๕཮

ຣࣷӻዺేǛ

ేॽሹᄣ৊ႜ߾ፕǛ

ేॽፔၵ๊஺Ǜ

ేࣷሹᄣ঍ୁࢻ‫ۯ‬Ǜ

ేॽӻዺຣǛ

࠲॰अӵ

࠲॰ऄ‫ۯ‬

ॏኵ༵ᅱ

ਜ਼ࢽ࠲ဣ

ਜ਼ࢽඖ

ຣ๟ే‫ڦ‬ዘᄲअӵĂࠃᆌኁǛ ፌ࠲॰‫ࢇڦ‬ፕ‫ۯ‬૰๟๊஺Ǜ

ॏኵ༵ᅱ໯Ⴔᄲ‫ڦ‬ዷᄲऄ‫ۯ‬๟నၵǛ నၵऄ‫ܔۯ‬ᇀၨ๳ർ‫ڢ‬Ăਜ਼ࢽ࠲ဣᅜत๭ᅮୁ‫ڪ‬ ઠ঄ፌྺ዁࠲ዘᄲǛ

ేၠਜ਼ࢽ໯‫ڦڿد‬๟ሹᄣ‫ࢃڦ‬႐ॏኵǛ ేీࠕ஢ፁਜ਼ࢽ‫ڦ‬నၵႴ൱Ǜ

ణՔඖ༹ထྭॺ૬ࢆዖ࠲ဣǛ ేॽසࢆॽኄዖ࠲ဣᇑฆᄽ‫ׯ‬Ԩࢅฆᄽႚ๕၎ ࢻ঳ࢇǛ

ేሞྺన߲঩֫‫ظ‬ሰॏኵǛ ຣ๟ేፌዘᄲ‫ڦ‬ਜ਼ࢽǛ

ేႴᄲ๊஺Ǜ

ేॽሹᄣথৎ໱்Ǜ

࠲॰ጨᇸ

ၨ๳ർ‫ڢ‬

ॏኵ༵ᅱ໯Ⴔᄲ‫ڦ‬ዷᄲጨᇸ๟๊஺Ǜ

ਜ਼ࢽထྭٗనၵർ‫ڢ‬इൽ૴ဣǛ నዖർ‫ڢ‬ፌॅǛ໲‫ׯڦ‬Ԩ๟‫ܠ‬ณǛ ໲்ሹᄣ֍ీ‫ేྺׯ‬ᇑਜ਼ࢽ‫ࡀ׉ڦ‬Ⴀ‫ײ‬ႾǛ

໲‫ׯڦ‬Ԩ๟๊஺Ǜ

ేॽइ‫ܠڥ‬ณ๭ᅮǛ

‫ׯ‬Ԩ঳ࠓ

๭ᅮୁ

๊஺๟߾ፕዐፌ‫ׯڦٷ‬ԨǛ నၵዷᄲጨᇸईऄ‫ۯ‬๟ፌྺӆࡍ‫ڦ‬Ǜ

ਜ਼ࢽᇼᅪྺࢆዖॏኵܸኧ޲Ǜ ໱்ৎ೺ኧ޲କనၵ۫ဇLjཞ้Lj໱்ᆼ๟ሹᄣኧ޲‫ڦ‬Ǜ໱்ဠ࣌ሹᄣ৊ႜኧ޲Ǜ ௅ᅃԴ๭ᅮୁీࠕ‫ܔ‬ጺ๭ᅮ‫ټ‬ઠ‫ࠋڦٷܠ‬၅Ǜ

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

݀ቛLjᆖၚᇑ౞


ᇑփཞْ֫‫ࢇڦ‬ፕअӵ዆ۨ࠲ᇀূබԈඹႠ‫ڦ‬ၜణऺࣄ

݀ቛLjᆖၚᇑ౞

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

PRACTICAL TOOLS TO TRIGGER & SUPPORT SOCIAL INNOVATION

Development Impact & You


05

࿢ၙᄲ ዆ۨᅃ߲ൣည‫ࣄऺڦ‬ ᆩᅜᇑ ഄ໲ኾཞ‫ڦࢇڢ‬ ཷ‫ܓ‬ਸቛࢇፕ } ࠓॺअӵ࠲ဣ཮

֖ᇑ຤ೝ

๴ഔ݀ᇀ Tennyson R. (2003)Ėࠓॺअӵ࠲ဣ߾ਏກė‫ڼ‬5ᄻ;!ࠓॺअӵ࠲ဣ‫ڦ‬23߲঩܎ ૙ၙཉॲူLj߸ްሗ‫߾ڦ‬ਏᆌ޿ࢾ‫ݯ‬ ຕනྜ‫ׯ‬ăߵ਍๼෇0๼‫ڦ؜‬቟୼ႠዊLj ฉ֫Ăཞपኮक़ႴᄲၹฆLjᅃอࡗࢫLj ీेᅜႪ߀ၳࡕ߸ॅă

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

݀ቛLjᆖၚᇑ౞

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

݀ቛLjᆖၚᇑ౞


05 ࠓॺअӵ࠲ဣ཮

ኄ๟๊஺ ᅜत࿢ྺ๊஺ Ⴔᄲ໲Ǜ ‫ܠٷ‬ຕްሗ࿚༶‫ۼ‬ᆶփཞ‫ׯڦ‬ᅺࢅᆖၚĊĊኄၵ࿚༶ᆯ‫ݴ‬ຌփཞևோ‫ڦ‬ ፇኯ‫܀‬૬঴ਦăᆯᇀႹ‫ܠ‬ፇኯጨᇸᆶ၌Ljႚ‫ׯ‬अӵ࠲ဣ๟ᅃ߲ࡻ‫݆ݛ‬Lj փৈీࠕ༵ߛీ૰Lj࣏ీક‫߃ޮٷ‬௬ăअӵ࠲ဣీࠕӻዺࠓॺࠌ๎Ljბ သኪ๎Ljኄၵኪ๎੗ీࣷሞփཞଶᇘ‫د‬խă

? සࢆ๑ᆩ Đࠓॺअӵ࠲ဣ཮đ௮ຎକअӵ࠲ဣ໯ᆌঢ়૦‫߲߳ڦ‬঩܎ă໲ቛ! ๖କᆶၳ‫ڦ‬अӵ࠲ဣዐ௅ᅃ঩܎໯ႴాඹLj༵ࠃኸ‫ࡀݥܸڞ‬ሶă ᄲၙԍ‫׼‬ೝ࢚ժํ၄ణՔLj՗ዐ௅ᅃ঩܎‫࢔ۼ‬ዘᄲLjփᆌࢮ๫ă ྺକଆࡻሏႜLjअӵ࠲ဣᆌࢻࣳࢻ૧ăే੗ᅜ๑ᆩĐࠓॺअӵ ࠲ဣ཮đኄᅃ߾ਏ‫ݴ‬ဆేࢅే‫ڦ‬अӵ໯‫ت‬঩܎Ljਸቛူᅃ঩܎ ߾ፕLjࠌཞॺ૬߸ഽॳ‫ڦ‬अӵ࠲ဣă

อ๫

ࠓॺअӵ࠲ဣႴᄲ߳‫ࠌݛ‬ཞ౮૰ăཚ‫׉‬LjኄႴᄲཨ෇‫ٷ‬ӝ้क़ॺ૬ߛዊ ଉ߾ፕ࠲ဣLjኄዖ࠲ဣీࠕٝ৊ᆶၳࢇፕăࠓॺअӵ࠲ဣ཮ॽኝ߲ࡗ‫ײ‬ ‫ྺݴ‬ब߲օየLjేీᆯُᇨ֪മ‫ݛ‬ઓవࢅ཈቟ă

ඓۨ

1

‫׼‬Ⴤईዕኹ

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

ॺ૬

2

ႚ‫ׯ‬ऐ዆

12

݀ቛLjᆖၚᇑ౞

• ඓۨే໯‫ت‬঩܎!• ඓۨే೺ྭ঩܎!• ᆩఇӱࡀࣄୟ၍ ُࡀࣄ၍ୟ߁ઔକ೺क़໯Ⴔऄ‫ۯ‬ă

ऺࣄ

3

4

ೠࠚ

Ⴊ۩

11

ᆌ‫ܔ‬

10

ጨᇸದዃ

5

֪ଉ

9

6

ํแ

8

7


05 ࿢ၙᄲ዆ۨᅃ߲ൣည‫ࣄऺڦ‬ ᆩᅜᇑഄ໲ኾཞ‫ܓཷڦࢇڢ‬ਸቛࢇፕ

ࠓॺअӵ࠲ဣ཮

อ๫

ඓۨ

ॺ૬

ऺࣄ

ᆌ‫ܔ‬

ጨᇸದዃ

କ঴཈቟Ǘ๭ण႑တǗ ᇑ૧ᅮටतയሞྔևጨᇸ༵ࠃኁၹฆǗ ॺ૬अӵ࠲ဣᇼৠ

ඓۨࢇ๢‫ڦ‬യሞअӵLjժඓԍ໱்‫ڦ‬ ֖ᇑǗࠞ૤໱்ၹཞ߾ፕ!

अӵኮक़ሞණཞణՔĂణ‫ڦ‬तࢃ႐ᇱ ሶ‫ڦ‬മ༵ူॺ૬໱்‫߾ڦ‬ፕ࠲ဣLjࠈ ࠦअӵ࠲ဣ

ࢇፕअӵࠌཞऺࣄऄ‫ۯ‬ၜణLjཞ้ਸ๔ ࡀࣄൣညᅃዂ‫ڦ‬ၜణ!

ࢇፕअӵኮक़ࠌཞ༑໭अӵ࠲ဣዐ‫׊‬ ೺঳ࠓत࠶૙!

ࢇፕअӵDŽᅜतഄ໱ኧ‫׼‬ኁDž௽ඓժۙ ण၄ূई‫ݥ‬၄ূጨᇸ!

1

2

3

4

5

6

‫׼‬Ⴤईዕኹ

ႚ‫ׯ‬ऐ዆

Ⴊ۩

࣮ࠥ

֪ଉ

ํแ

ॺ૬‫׼‬ჄႠईኁ‫ܔ‬ട‫ڦړ‬঳ஃइ‫ڥ‬ණཞ!

ྺअӵ࠲ဣॺ૬ࢇ๢‫ڦ‬঳ࠓࢅऐ዆Lj ܸٗඓԍ‫׊‬೺‫׶ڦ‬౷त‫׼‬ჄႠ!

ߵ਍ঢ়ᄓઠႪ۩अӵ࠲ဣĂऺࣄࢅၜణ

࣮ࠥअӵ࠲ဣǖ‫ܔ‬ᇀࢇፕፇኯઠຫLj अӵ࠲ဣׂิକ๊஺ᆖၚǛ ๟้ࢪ঴‫أ‬ᅃၵࢇፕኁLjई๟ᆅ෇ႎ ‫ࢇڦ‬ፕኁ஘Ǜ

‫ܔ‬ᆖၚतၳ୲DŽཨ෇तׂ‫؜‬Dž৊ႜ֪ଉ ࢅࣹԒăࢇፕ࠲ဣ๟‫ڟٳޏ‬କణՔǛ

‫ړ‬ጨᇸඇև‫ڟ‬࿋Ăၜణဦব‫๎ࠌׯٳ‬ ้Ljํแࡗ‫ײ‬ໜनਸ๔Ljፏቷံമሀۨ ‫้ڦ‬क़՗ࢅ༬๺঍޲ׂ೗ਸቛ߾ፕ

12

11

10

9

8

7 घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

݀ቛLjᆖၚᇑ౞


ްሗ‫ڦ‬࿐ิဣཥၜణዐࢻ၎૴ဣ঩܎‫ݒڦ‬ઍთ࣋ऐ዆‫ॺڦ‬૬

݀ቛLjᆖၚᇑ౞

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

PRACTICAL TOOLS TO TRIGGER & SUPPORT SOCIAL INNOVATION

Development Impact & You


06

࿢ၙᄲ ዆ۨᅃ߲ൣည‫ࣄऺڦ‬ ཚࡗ߀৊ ኮമ‫߾ڦ‬ፕ } თ࣍ბသ

֖ᇑ຤ೝ

๴ഔ݀ᇀ ୿‫ܘ‬IDEO (2011) ᅜටྺԨยऺ߾ਏԈǖĖ‫ڿد‬ǖॺ૬ᅃ߲ბသऺࣄė‫ܾڼ‬Ӳ-!‫ڼ‬145ᄻ Բড०‫ڇ‬Ljጲ࿢࠶૙߾ਏ ၎‫ܔ‬ᆩ้ডณ

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

݀ቛLjᆖၚᇑ౞

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

݀ቛLjᆖၚᇑ౞


06 თ࣍ბသ

ኄ๟๊஺ ᅜत࿢ྺ๊஺ Ⴔᄲ໲Ǜ ბသ๟ᅃ߲თ࣍ࡗ‫ײ‬ăთ࣍ბသ๟ᅃዖ߾ਏLjӻేۨᅭే၄ሞ‫߾ڦ‬ፕ ‫ݛ‬๕Ljժᇨ๖ူ঩܎߾ፕă໲༵ࠃ࠲ᇀසࢆॽมࣷՎ߫‫૶ྺߪݴ‬Ⴤ۞ ‫ڦپ‬თ࣍ࡗ‫ߛڦײ‬प૙౒ă

? සࢆ๑ᆩ ኄᅃ߾ਏߴే༵ࠃᅃ߲ࡀࣄत߾ፕ઀ॐă௅ᅃև‫࠲ݴ‬ဣ‫ేڟ‬໯ ຌፇኯ‫߾ڦ‬ፕ‫݆ݛ‬Ăဣཥࢅࡗ‫ײ‬ă໲ӻేॠֱే‫ڦ‬ፇኯ๟‫ޏ‬ኈ ኟٗጲวঢ়ᄓዐბသDŽ‫ࠀׯ‬฿ӨDžLjժ‫׼‬Ⴤ߀฀ă ๑ᆩთ࣍ბသ߾ፕ՗Ljऻ୤௅ᅃ߲‫઀ݛ‬ዐ‫ڦ‬࿚༶ăኄᅃ৊‫ײ‬ዐLj ժ࿮ჹ߭‫ڦ‬ഐ‫ۅ‬ईዘ‫ۅ‬ĊĊేీᆩ߾ፕ՗ࡀࣄႎၜణईऻ୤၄ ႜၜణă࠲॰๟ేٗ๭ण‫ڦڟ‬ঢ়૦Ă‫ݒ‬ઍई঳ࡕዐბသLjኄీ ӻే‫ݒ‬າࢅ߀৊ేူᅃօ߾ፕă

ኄᅃ߾ፕ՗๴‫ڟ‬IDEOბသऺࣄDŽ3122Džഔ݀Lj௮ຎే‫߾ڦ‬ፕ੗ీঢ়૦ ‫຺߲ڦ‬თႾॷ৊‫ڦ‬঩܎ăሞ๬ႜ঩܎Lj๑ᆩኄᅃ߾ਏీࠕӻዺ૙঴փ ཞ঩܎ăཚࡗ‫ݒ‬າ໯ภࡗ‫ײ‬Lj໲ీӻే૙঴ူᅃօ߾ፕă

๭ण ঢ়૦ࢅ९঴ ೠۨ ‫ࡕׯ‬तᆖၚ

ጀዘ ‫ݒ‬ઍࢅ ঴ਦ‫ݛ‬ӄ ߶৊ ኸՔࢅ ၜణ৊ቛ

݀ቛLjᆖၚᇑ౞

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ


06 ࿢ၙᄲ዆ۨᅃ߲ൣည‫ࣄऺڦ‬ ཚࡗ߀৊ኮമ‫߾ڦ‬ፕ

თ࣍ბသ ๭णঢ়૦ࢅ९঴ Ⴔ൱ೠۨ!}!କ঴࣍ৣ!}!ႚ‫ׯ‬एጚ!}!इ‫ڥ‬ഔ݀!

ೠۨ‫ࡕׯ‬तᆖၚ

ጀዘ‫ݒ‬ઍࢅ঴ਦ‫ݛ‬ӄ

ೠࠚཨጨ࣮Ԓ୲!}!ׂิႎएጚ!}!௽ඓူᅃ཈቟!

჋ስ‫ظ‬ᅪ!}!ዘอ঴ਦ‫ݛ‬ӄ!}!ႚ‫ํׯ‬แ‫ݛ‬ӄ

߶৊ኸՔࢅၜణ৊ቛ ೠࠚ঴ਦ‫ݛ‬ӄ!}!ණۨᅪྔ঳ࡕ

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

݀ቛLjᆖၚᇑ౞


ӄ ૩ ჺ৯ ๑ᆩ߾ਏǖฆᄽఇ๕཮ ፇኯǖSBCSOL - INCUBADORA DE EMPREENDIMENTOS SOLIDARIOS ࡔॆǖәဇ ႜᄽǖ‫ظ‬ᄽࢅरీ݀ቛ ঙ෥ǖมࣷยऺ฾ ૴ஏටǖRENATA MENDES ‫ۉ‬ᆰǖRENATACM@UOL.COM.BR

၄ሞ‫ڦ‬ၭ‫்ؙ‬ ‫׉ݥ‬ඍ݄ፇኯยแDŽԲස ऄ‫ۯ‬੣क़Ăঢ়षኧ‫׼‬ ࢅ๨‫ׇ‬ᆐၨጨᇸDžă ‫ڍ‬໱்‫ۼ‬วࣉਨर ժ൐ඤዔᇀጲम‫ڦ‬ኰᄽă ໱்ྺඍณĐᆶ‫߾׋‬ፕđ ߌ‫ڟ‬ਊෟ

໱்ཞ႐૙มࣷኧ‫׼‬ዐ႐DŽCAPSDžࢇፕLjሏᆩၭ‫ؙ‬रᅝDŽᅜतഄ໱ ‫ظ‬ሰႠ႐૙ଐ݆DžLjӻዺఫၵኟሞথ๴႐૙ዎଐ‫ׯڦ‬ᇵᅜतว႐փ࿘ ۨ‫ڦ‬Չᇹඖ༹৊ႜ੃ްዎଐă໱்‫߾ڦ‬ፕ‫׉ݥ‬ᅈડᄽခຄଁ‫ڦ‬ၭፇၹ ۙᇵăኄၵၹۙᇵ‫ܔ‬ၭ‫ؙ‬रᅝ؊஢ඤ൧Ljᄺ੘ྭཚࡗมࣷ߾ፕइ‫ڥ‬ණ ཞă‫ڍ‬၄ሞධ඗Ⴔᄲጆᄽ཰০‫ظ‬ሰ๭෇Ljघ૤ၹۙᇵ߾ፕă ଇఁ "NÓ CEGO CIA DE PALHAÇOS' COLLECTIVE" ‫ׯ‬ᇵ

݀ቛLjᆖၚᇑ౞

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ


ӄ૩ჺ৯

RENATA঴๥߀৊ࢫ‫ڦ‬ฆᄽఇ๕཮՗ฉ‫ڦ‬փཞૌ႙཮Ք

PALHAÇOS ࠵ੂ໱்ྜ‫ڦׯ‬ఇ๕཮Ljժࡀࣄႎ‫ڦ‬ฆᄽఇ๕ူᅃ঩܎݀ቛ

࿢்ྺࢆ๑ᆩ޿߾ਏǖ

࿢்සࢆ๑ᆩ޿߾ਏǖ

Nó Cego Cia de PalhaçosኟሞSBCSolၜణ ዐ‫ࣅޓ‬Ljლቴྊ੻ጨᇸർ‫݆ݛڦڢ‬ă໚඗ ໱்‫ޜڦ‬ခยऺᆫଆLj‫ڍ‬ฆᄽև‫ݴ‬ධሞሔ ᇣă࿢்ਦۨሏᆩฆᄽఇ๕཮ྺၭ‫ظؙ‬ሰ ႎ‫ڦ‬ॏኵዷቧLj़ీ‫ڿد‬ጆᄽĂ৪ኛ‫ޜ‬ခ ૙౒Ljᄺզ‫׶‬ศࢩ૦๏ࢅ‫޷ݿ‬ঢ়૦ă࿢் ထྭएᇀ֖ᇑࢅԈඹLjඟ߸‫ڦܠ‬ටӻዺ࿢ ்ࠓॺఇ႙཮ă

ྺକेഽ߾ፕᇑၭ‫૴ڦؙ‬ဣLj࿢்߀৊ କ߾ਏLjे෇କ߸‫ܠ‬ኍ‫ܔ‬༬ۨ൧ৣ‫ڦ‬࿚ ༶ăྺକघ݀‫ظ‬ᅪLj࿢்ӝऄ‫ྺݴۯ‬ଇ ߲և‫ݴ‬ǖ ‫؛‬๔ཀྵస‫ޅ‬ԓǖ࿢்ᅜ‫ٷ‬ፇႚ๕ਸ๔ऄ ‫ۯ‬Lj֖ᇑኁඪᅪ཈჋ၙ࣮‫ڦٴ‬࿚༶ՊࡽLj ຩႾփ၌ă

ُ߾ਏ ၠுᆶ‫ظ‬ᄽঢ়૦‫ڦ‬ට ঻ถĐฆᄽາྼđ߁౒ă ໲ӻၭ‫ؙ‬ኝ૙າୟă ᆶዺᇀࠓॺጲวణՔ ࢅ௅߲঩܎‫ڦ‬ਏ༹ႜ‫ۯ‬ă

๑ᆩ޿߾ਏ‫ڦ‬঳ࡕǖ ُ߾ਏၠுᆶ‫ظ‬ᄽঢ়૦‫ڦ‬ට঻ถĐฆᄽ າྼđ߁౒ă໲ӻၭ‫ؙ‬ኝ૙າୟLjᆶዺ ᇀࠓॺጲวణՔࢅ௅߲঩܎‫ڦ‬ਏ༹ႜ‫ۯ‬ă ଷྔLjन๑‫ܔ‬ᇀժ࿄๴ࡗߛ‫ڪ‬ঞᇣ‫ڦ‬ට ๗Lj߾ਏ໯๑ᆩ‫ڦ‬ᇕჾཚໍᅟ‫ۮ‬ăሞఇ႙ ཮࿚༶ኸᆅူLj࿢்ॺ૬କॕํ‫ڦ‬ॏኵዷ ቧLjኸ‫ڞ‬ᄽခఇ႙ዐഄ໱և‫݀ڦݴ‬ቛă

ဦবยऺǖ‫ڼ‬ᅃօྜ‫ࢫׯ‬Lj࿢்ॽၙ݆၎ ຼ‫ڦ‬ፇᇵፇ‫ׯ‬ၭፇLjඟ໱்ၘဦ‫׃‬ຎ௅߲ ዷ༶Ljᆮഄ๟ॏኵዷቧăኄᄣ‫ݴڦ‬ፇ‫ݛ‬๕ ᆶዺᇀ዆ۨၘဦఇ႙཮ă

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

݀ቛLjᆖၚᇑ౞


ӄ ૩ ჺ৯ ๑ᆩ߾ਏǖฆᄽఇ๕཮ ፇኯǖSBCSOL - INCUBADORA DE EMPREENDIMENTOS SOLIDARIOS ࡔॆǖәဇ ႜᄽǖ‫ظ‬ᄽࢅरీ݀ቛ ঙ෥ǖมࣷยऺ฾ ૴ஏටǖRENATA MENDES ‫ۉ‬ᆰǖRENATACM@UOL.COM.BR

࿋ᇀৎәဇ฽ԍஆళ࡛ӂ‫ڦ‬ Criqué Caiçara๟ᆯ ೿ఁਃ௷ፇ‫دڦׯ‬ཥม൶Lj ᆯElos Instituteࢅ‫ݥ‬አުፇኯ Central Artesolኧ‫׼‬ă

ኄ߲ม൶‫ڦ‬ణՔ๟ሏᆩ߾অरీԍ٪࿔ࣅĂ࣍ৣLj‫ظ‬ሰ৽ᄽă዆‫ׯ‬ ೗๑ᆩԨ‫ں‬ఢ֌CaixetaࢅJureia)әဇิༀԍࢺ൶*‫ںړ‬ᇮ໎ăׂ೗Ԉ ઔঞბ྘ਏĂದ๦ࢅॆਏഗ௹ă

DŽฉ཮Dž߾অሞఢ‫ݙ‬ዐ዆ፕ߾ᅝ೗LjDŽူ཮Džม൶๑ᆩ‫֖ڦ‬ᇑ๕ฆᄽఇ๕཮

݀ቛLjᆖၚᇑ౞

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ


ӄ૩ჺ৯

࿢்ྺࢆ๑ᆩ޿߾ਏǖ

࿢்සࢆ๑ᆩ޿߾ਏǖ

๑ᆩ޿߾ਏ‫ڦ‬঳ࡕǖ

࿢்ၙᄲ૧ᆩ၄ᆶᆫ๞ॺ૬ฆᄽĊĊएᇀ ᅙᆶጨᇸLjཞ้‫ظ‬ሰᅃ߲มࣷႠฆᄽLj๢ ᆌ‫ৣ࣍ںړ‬Ăม൶ࢅ߾ᅝă࿢்ထྭॺ૬ ฆᄽऺࣄए‫إ‬Lj৑੗ీබ෇ม൶‫ׯ‬ᇵLjኄ ᄣ໱்੗ᅜ჋ስጲम‫ڦ‬ฆᄽఇ๕ă

዁ৃྺኹLjኝ߲ཷ‫ܓ‬ৈ࠲ጀᇀऄ‫ۯ‬Lj‫ڍ‬ ཚࡗጻ࠵ฆᄽ߲߳੗९‫ݛ‬௬Lj޿߾ਏӻ ዺ࿢்૴ဣփཞᇮ໎ࢅऄ‫ۯ‬ăᅺُLj࠲ ॰ऄ‫ྺׯۯ‬གႀఇ๕཮‫ڦ‬ഐ‫ۅ‬ăኄၜଁ သీׂิୁ‫཮ײ‬LjԈࡤฆᄽඇևଶᇘLj ᅜत߲߳ଶᇘ‫޶ڦ‬ሴටă

ሞᅃቧ཮ኽฉ‫װ‬၄ฆᄽఇ๕ӻዺፇኯ݀၄ փཞ‫ݛ‬௬ኮक़‫૴ڦ‬ဣăᇑُཞ้Ljీׂิ ႎ‫ظ‬ᅪLjޯᇎᅙኪ႑တႎᆩ཰ăُ߾ਏ ٝ‫ׯ‬କ߲߳ଶᇘक़‫ࣆܔ‬Ljኄ‫ܔ‬ᇀCriqué CaiçaraᆮྺዘᄲLjᅺྺCriqué Caiçaraࡀ ఇၭLjཞᅃ޶ሴටࣩ݀փཞኰీă

࿢்ၙᄲ૧ᆩ၄ᆶ ᆫ๞ॺ૬ฆᄽ ĊĊएᇀᅙᆶጨᇸLj ཞ้‫ظ‬ሰᅃ߲มࣷႠฆᄽLj ๢ᆌ‫ৣ࣍ںړ‬Ă ม൶ࢅ߾ᅝă

Criqué Caiçara๟ᅃ߲ॆፃඖ༹LjԈࡤᆽ ܹࢅ໱்‫ڦ‬జൕăฆᄽఇ๕཮๟࠲॰Lj ඟ໯ᆶටओट֖ᇑഄዐLjሞ‫้܌‬क़ాํ ၄઻ณ֖ᇑኁ‫ڦ‬ᇼྭăُ߾ਏᆶዺᇀၠ ߾অ঻ถฆᄽ߁౒Ljӻ໱்ຏ૬‫ظ‬ᄽ‫ޅ‬ ‫ݔ‬Ljጆጀ߸ਏ༹‫ڦ‬ణՔă ኄ߲߾ፕ‫ݙ‬ӻዺᆫࣅକ࿢்‫߾ڦ‬ፕLj߀ ৊କ้क़࠶૙Ljᆶዺᇀ߸ࡻሏᆩरీă

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

݀ቛLjᆖၚᇑ౞


ӄ ૩ ჺ৯ ๑ᆩ߾ਏǖSWOT‫ݴ‬ဆ ፇኯǖSANERGY ࡔॆǖ੝౅ჱ ႜᄽǖൣলDŽ຤Lj࿐ิยแᇑ࿐ิDž ঙ෥ǖ༬՚ၜణࠥ࿚ ૴ஏටǖMARIELLE SCHWEICKART ‫ۉ‬ᆰǖMARIELLE@SANER.GY

Đ࿢ኟሞ৊ႜᅃ߲ၜణLj‫ܠ‬ᄣࣅ࿢்໯‫ޜ‬ ခ‫ڦ‬ม൶ྲ႙‫ظ‬ᄽ‫ڦ‬๭෇ୁăํाLjၜణ ৊ቛຩ૧Lj࿢ժ‫ݥ‬๬཮঴ਦగ߲࿚༶Lj࿢ ၙగၵ߾ਏీࠕӻ࿢ࠓາူᅃ঩܎߾ፕă ࿢๑ᆩĎSWOT‫ݴ‬ဆď߾ਏLjፕྺጲ࿢ೠ ࠚଁသLjժཚࡗยၙ޿‫ݴ‬ဆ๟ሞ3߲ሆᅜ മྜ‫ڦׯ‬ઠ‫׈‬๬ᅃၵ߀Վăđ

Đኄ߲߾ਏ‫׉ݥ‬ᆶᆩLjӻ࿢!!! !!৑੗ీඇ௬‫ں‬อ๫ၜణă !!࿢ණྺLjසࡕሞၜణഐ‫؛‬ !!ᆩኄ߲߾ਏLjۨࣷጾၳăđ

SANERGY‫ڦ‬ᅃ੼࠲ᇀׂ೗ၨ๳‫ڦ‬SWOT‫ݴ‬ဆ՗ă

݀ቛLjᆖၚᇑ౞

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ


ӄ૩ჺ৯ ๑ᆩ߾ਏǖࠓॺअӵ࠲ဣ཮ ፇኯǖFHI360 ࡔॆǖᆇ‫܈‬ ႜᄽǖࠅࠌ࿐ิLjᆐᄢᇑൣল ঙ෥ǖཷ‫ܓ‬ଶ‫ڞ‬ ૴ஏටǖSUBBANAICKER KRISHNASWAMY ‫ۉ‬ᆰǖSKRISHNASWAMY@MPTAST.ORG

• ޶ሴీ૰ॺย‫ݥڦ‬አުፇኯॽਸ݀ࢅႪ ۩Đ֖ᇑ๕ბသႜ‫ۯ‬DŽPLA**đఇ੷Ljժ ޶ሴॽ࠶૙႑တဣཥ஌ํ‫ڟ‬࿋ă

MPATAST‫ڦ‬ඇ‫ݛ‬࿋ॺ૬अӵ࠲ဣ‫ݛ‬ӄ

• ޶ሴኴႜ‫ࢇڦ‬ፕअӵॽླྀ‫؜‬QMBఇ੷!ă

MPTASTDŽዐᄕӺरຍᇲዺ ᇑኧ‫ܓཷ׼‬Dž๟ዐᄕӺ࿐ิ ևோ߀߫ऺࣄDŽMPHSRPDž ‫ڦ‬ᅃև‫ݴ‬Ljၹዺࡔॆ࿐ิև ோሞᆇ‫܈‬ዐᄕӺඓۨ‫ڦ‬27߲ ஌ࢫ‫ں‬൶߀฀ॳ੃ĂᆐᄢĂ ຤Ă࿐ิยแࢅ࿐ิ‫ޜ‬ခLj ‫৽ׯ‬၂ዸă

ᇨऺ‫ڟ‬3126౎LjዐᄕӺ‫ॆڦ‬བྷࢅม൶ॽٗ ᅃ༫ጹࢇ‫ݛ‬ӄዐइᅮLjኄ༫‫ݛ‬ӄᆖၚศ ᇺĂዊଉฉ‫ױ‬LjᅜၹۙĂ‫׼‬ჄĂ‫ׯ‬Ԩ‫گ‬ ૸‫ݛڦ‬๕‫ڿد‬ᅅଐ‫ޜ‬ခLjኄႴᄲ‫ݛܠ‬૧ ᅮටDŽሞࢢ࠵ࢅྲ࠵֫௬ฉDžཚ૰ࢇፕă

• ᅃ߲ऐࠓॽၠአު‫ܔ‬੨ևோDŽनࡔॆ௷ ิ๑ཷSRLMDž༵ࠃरຍኧ‫׼‬Ljժӻዺ ໱்჋ስᅃॆට૰ጨᇸ‫پ‬૙ઠ‫پ‬՗አު ৊ႜටᇵቲ೘ࢅට૰ጨᇸ࠶૙ă

ణമLj࿢்ኟሞ࠽‫ݘ‬ლ൱ࢇፕअӵLj‫ܠ‬ ‫ݛ‬௬‫ޜ‬ခ9߲‫ں‬൶DŽ‫ٷ‬ሀ8-311-111ටDžǖ!

࿢்ྺࢆ๑ᆩ޿߾ਏǖ ‫ܔ‬࿢்ઠຫLjඟփཞْ֫ĂփཞႠዊ‫ࢇڦ‬ ፕअӵ֖ᇑ৊ઠ๟ኈኟ‫ڦ‬཈቟ă࿢்๑ᆩ ࠓॺࢇፕअӵ࠲ဣ߾ਏକ঴සࢆሞඓۨࢇ ፕ࠲ဣമබࢇ5߲૧ᅮටă

๑ᆩ޿߾ਏ‫ڦ‬঳ࡕǖ ُ߾ਏ‫ݴ‬՚‫ݴ‬ဆब߲၎࠲߁౒0ྼ‫܈‬Ljࠓ ॺअӵ࠲ဣăኄ๟ሞࠓॺअӵ࠲ဣ้Ⴔᄲ ৊ႜ‫ݴڦ‬ဆăጀዘဦবๆ‫ݴ‬ዘᄲLjփ࠶‫ܠ‬ ஺ဦၭᄺփీࢮ๫ă

• ‫ݥ‬አުࢇፕअӵॽᅜएጚጒༀĂዐ೺ჺ ৯ࢅၜణྜ‫ׯ‬ᆖၚೠۨ‫ڦ‬ႚ๕ઠਸቛၜ ణೠࠚă

*֖ᇑ๕ბသႜ‫ۯ‬DŽQMBDž๟ႜ‫ۯ‬ჺ৯‫ڦ‬ᅃዖႚ๕ăኄ๟ ᅃ߲ํᆩ‫ڦ‬Lj๢ᆌႠ‫ڦ‬ჺ৯֧୼Lj๑փཞ‫ڦ‬ඖ༹ࢅ߲ටࠌ ཞბသLj߾ፕࢅႜ‫ۯ‬Lj࠲ጀࠌཞ࠲႐‫ڦ‬࿚༶Ljඓۨ߳ዖ཈ ቟Ljၹፕ௷ዷLjओटၚᆌă

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

݀ቛLjᆖၚᇑ౞


ӄ ૩ ჺ৯ ๑ᆩ߾ਏǖთ࣍ბသ ፇኯǖFHI360 ࡔॆǖᆇ‫܈‬ ႜᄽǖࠅࠌ࿐ิĂᆐᄢࢅ຤Ă࿐ิยแࢅ࿐ิ‫ޜ‬ခDŽൣলDž ঙ෥ǖཷ‫ܓ‬ଶ‫ڞ‬ ૴ஏටǖSUBBANAICKER KRISHNASWAMY ‫ۉ‬ᆰǖSKRISHNASWAMY@MPTAST.ORG

࿢ᄲ঴ਦ‫ڦ‬๟జᆊຶྨ ฉԒփፁईփԒ‫ڦ‬࿚༶Lj ኄ๟ࠅࠌॳ੃ᇑᆐᄢ‫ڦ‬ ࠲॰มࣷኸՔă

݀ቛLjᆖၚᇑ౞

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

MPTAST࠶૙ူࡔॆజᆊॳ੃ᇑᆐᄢऺࣄ‫ڦ‬თ࣍ბသऺࣄ

࿢ଶ‫ڞ‬MPTASTऺࣄLjၠᆇ‫܈‬ዐᄕӺአު༵ࠃ‫ڦ‬रຍၹዺࢅ࠶૙ኧ‫׼‬Lj ࡥ߃ॳ੃ࢅॆབྷ‫ޟ‬૧Ă޺౰ܹཡ݀ቛĂ٩྿ࣷࢅ౫٩݀ቛଶᇘă ฉԒփፁࢅփԒ၄ၡፆҹৰ‫ํڦ݆ݛٱ‬แLjኄၵӸ݆ᆶዺᇀই‫گ‬జᆊຶྨă


ӄ૩ჺ৯

࿢்ྺࢆतසࢆ๑ᆩ޿߾ਏ;

๑ᆩ޿߾ਏ‫ڦ‬঳ࡕǖ

࿢ᇑ૧ᅮටࠌཞ๑ᆩĐთ࣍ბသđლቴ঴ ਦ‫ݛ‬ӄă॔੦ᇑೠࠚጆᇵᇑ‫ޜ‬ခ঍޲ටᇵ ํ‫ִ੊ں‬କᅃ߲๬‫ۅ‬Ljლቴ߸੺Ԓߢజᆊ ຶྨ‫ڦ‬੗ీർ‫ڢ‬ăए֫ᅅଐටᇵĂ٩पኾ ᇼኁࢅ٩पᆐᄢ߾ፕኁፕྺ૧ᅮට༪ஃॺ ૬ฉԒᅪ๎Ljժ๬཮ቴ‫ڟ‬փԒᇱᅺă

ኮࢫLj࿢்๑ᆩକMCTSDŽజᆊጕጷဣཥDž ăኄ๟ᅃ߲ᆯᆇ‫܈‬አުਸ݀‫ڦ‬ሞ၍॔੦ ෉ॲLjణ‫ڦ‬๟ऻ୤ٗ๴ሔ‫࡚ڟ‬ጱᅃ໠೺ क़ሔ޺໯๴‫ޜڦڟ‬ခă࿢்ᇑ‫ںړ‬࿐ิ ዷ࠶ևோ༪ஃକٗ๬‫ۅ‬ዐ݀၄‫ڦ‬࿚༶ࢅ ঢ়ᄓLjժጚႹ‫׈‬๬ႎဣཥăኄ߲ႎဣᅙ ༵঍‫ॆࡔڟ‬ଶ‫ڞ‬ևோLjժጚႹᆩᇀ֪॔ జᆊຶྨ൧઄ă

ኄ๟ᅃ߲࢔ࡻ‫߾ڦ‬ਏLj ०ຎมࣷ၄ၡᇑ঴ਦ‫ݛ‬๕ ኮक़‫૴ڦ‬ဣă ੗ᅜᆩᇀඪࢆႴᄲ ‫ظ‬ႎ঴ਦ‫ݛ‬ӄ‫ڦ‬มࣷኸՔă

ኄॽᆶዺᇀକ঴൶ᇘాࢅ൶ᇘक़‫ֶڦ‬ᅴᅜ त‫ڞ‬ዂኄ߲၄ၡ‫ڦ‬ᇱᅺLj༵ႝ၎࠲ևோत ้֑ൽႜ‫ۯ‬ăኄ๟ᅃ߲࢔ࡻ‫߾ڦ‬ਏLj०ຎ มࣷ၄ၡᇑ঴ਦ‫ݛ‬๕ኮक़‫૴ڦ‬ဣă੗ᅜᆩ ᇀඪࢆႴᄲ‫ظ‬ႎ঴ਦ‫ݛ‬ӄ‫ڦ‬มࣷኸՔă एᇀ๬‫ࡕׯۅ‬Lj࿢்ॽ࢔੺ླྀ‫؜‬አު෇ࠣ ૙౒Ljժኟሞ߀฀ă

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

݀ቛLjᆖၚᇑ౞


࠲ᇀ۫ళჱ‫׭‬ዐ٩ॆབྷᆩ຤๭ण࿚༶‫༹ڦ‬ᄓჺ৯

݀ቛLjᆖၚᇑ౞

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

PRACTICAL TOOLS TO TRIGGER & SUPPORT SOCIAL INNOVATION

Development Impact & You


07

࿢ၙᄲ ௽ඓᆫံ๚ၜ ཚࡗ ٗൕวঢ়૦ ბသ } ༹ᄓኮ୫

֖ᇑ຤ೝ

๴ഔ݀ᇀ ยऺ૙๚ࣷ (2011)Ė૶࠻ยऺ཈቟ė;!‫ޜ‬ခ໇ლ ૙ၙཉॲူLj߸ްሗ‫߾ڦ‬ਏᆌ޿ࢾ‫ݯ‬ ຕනྜ‫ׯ‬ăߵ਍๼෇0๼‫ڦ؜‬቟୼ႠዊLj ฉ֫Ăཞपኮक़ႴᄲၹฆLjᅃอࡗࢫLj ీेᅜႪ߀ၳࡕ߸ॅă

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

݀ቛLjᆖၚᇑ౞

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

݀ቛLjᆖၚᇑ౞


07 ༹ᄓኮ୫

ኄ๟๊஺ ᅜत࿢ྺ๊஺ Ⴔᄲ໲Ǜ

? සࢆ๑ᆩ ༹ᄓኮ୫ీघ݀‫ظ‬ᅪLjཚࡗൕวঢ়૦କ঴සࢆ‫ٶ‬ሰፌॅ༹ᄓĊĊई සࢆՆ௨ሧߞ༹ᄓLjኄփ฿ྺᅃዖࡻ‫݆ݛ‬ă৊ႜ༹ᄓኮ୫ᅪ࿆ ጣዃวഄྔᆼྷජഄक़Ljཚ‫׉‬వᅜሞ՗ฉፔဣཥԴऻăሞํแ മጮဦາ੊՗ዐ࿚༶LjᅜՍइ‫ڥ‬ᅃၵ੺໏ᆶၳ‫༵ڦ‬๖ă

ยऺາୟ๟ኈኟ‫׈‬๬ࢅ‫ݒ‬າঢ়૦Ljศْ֫କ঴ঢ়૦ĊĊາ੊ే ‫ߌڦ‬๴तൎํ݀ิࡗ‫ڦ‬๚൧ă੗ᅜྺ௅ᅃ༹߲ᄓኮ୫གᅃቧ՗ ߭Ljኮࢫ‫ܔ‬Բժ݀၄൶՚ࢅ૴ဣă ՗ዐ࿚༶ৈࠃ֖੊Ljᄺ੗ᅜߵ਍ే‫߾ڦ‬ፕፔႪ߀ă

ే੗ᅜӀቷ༹ᄓኮ୫གႀ՗߭Ljᄺ੗ᅜፕྺԢྮLjኮࢫምག෇ ဦবă

৊ႜ༹ᄓኮ୫ᅪ࿆ጣॽጲमྜඇ৐෇ᅃ߲༬ۨ‫ৣ࣍ڦ‬Ljኄᄣేీൕว༹ ᄓ࣍ৣईᇕৣă༹ᄓኮ୫ӻేકቛາୟǗൣညਸ݀‫ظ‬ᅪLjᇑ‫ޜ‬ခටඖ ৆௢૴ဣă ኄ߲߾ਏ༵ࠃ઀ॐLjኧ‫ݒ׼‬າժକ঴ే‫ڦ‬ൕว༹ᄓăኄၵኸ‫ڞ‬ᇱሶӻే ࠲ጀే๬཮૙঴‫ڦ‬ටඖ༹ᄓLjཞ้๭णేৃࢫ໯Ⴔ‫֌ڦ‬ଙLj݀ቛ‫ظ‬ᅪă

༹ᄓኮ୫ ణՔ๟๊஺Ǜ

࠵ִକ నၵႜ‫ۯ‬Ǜ

ภत నၵටǛ

݀ቛLjᆖၚᇑ౞

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

๑ᆩକనၵ႑တǛ ᆶࢆᅍ୑Ǜ

๑ᆩକ నၵׂ೗Ǜ

࣍ৣසࢆǛ

నၵ߾ፕ ৊ቛଆࡻǛ

నၵ߾ፕ ৊ቛփ৑ටᅪǛ සࢆ߀৊Ǜ

ཁጀ ࢅ ೠஃ


07 ࿢ၙᄲ௽ඓᆫံ๚ၜ ཚࡗٗൕวঢ়૦ბသ

༹ᄓኮ୫ణՔ๟๊஺Ǜ

༹ᄓኮ୫ ๑ᆩକనၵ႑တǛ ᆶࢆᅍ୑Ǜ

నၵ߾ፕ৊ቛଆࡻǛ

ཁጀࢅೠஃ

࠵ִକనၵႜ‫ۯ‬Ǜ ๑ᆩକనၵׂ೗Ǜ

నၵ߾ፕ৊ቛփ৑ටᅪǛ සࢆ߀৊Ǜ

ภतనၵටǛ ࣍ৣසࢆǛ

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

݀ቛLjᆖၚᇑ౞


݀ቛၜణ֖ᇑኁኟሞ௬‫ܔ‬ዘࠓ߾ፕୁ‫ڦײ‬཈቟

݀ቛLjᆖၚᇑ౞

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

PRACTICAL TOOLS TO TRIGGER & SUPPORT SOCIAL INNOVATION

Development Impact & You


08

࿢ၙᄲ ௽ඓᆫံ๚ၜ ཚࡗ࠲ጀ ࠲॰࿚༶ } ࿚༶হۨ

֖ᇑ຤ೝ

๴ഔ݀ᇀ Julier J., Kimbell L. (2012)Ėมࣷยऺ‫݆ݛ‬ଚ՗ė‫ڼ‬30ᄻǖ࿚༶হۨ Բড०‫ڇ‬Ljጲ࿢࠶૙߾ਏ ၎‫ܔ‬ᆩ้ডณ

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

݀ቛLjᆖၚᇑ౞

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

݀ቛLjᆖၚᇑ౞


08 ࿚༶হۨ

ኄ๟๊஺ ᅜत࿢ྺ๊஺ Ⴔᄲ໲Ǜ

? සࢆ๑ᆩ ‫܀‬ጲईၭፇ៓બ࿚༶হۨ՗Lj‫ݒ‬າేණۨ‫ڦ‬࿚༶LjፔԴऻժ঍ ࣑ᅪ९ăዷᄲణՔ๟ጃዿĂ‫ܔ‬Բࢅ঍ୁփཞੂ݆ă඗ࢫLj࣮ࠥ ԴऻLjᇑే‫ڦ‬ፇᇵ༪ஃLjే்‫ڦ‬ยၙ๟‫ޏ‬၎ཞLjే்๟‫ޏ‬ᅙཞ ᄣ‫ݛڦ‬๕ࠓॺ࿚༶ă

ኄၜଁသ๑ేĐዘࠓđ࿚༶ĊĊ૩සLjేණྺ઻ටᆶీ૰ܸ‫ݥ‬ᆶႴ ൱Ljࣷ݀ิ๊஺Ǜኄᄣዘࠓ࿚༶ྺසࢆ዆ۨ঴ਦ‫ݛ‬ӄ༵ࠃ၍໭ă փৈᄲࢅే‫ڦ‬ፇᇵᅃഐ๑ᆩ࿚༶হۨ՗Lj࣏ᄲᇑഄ໱૧ᅮටLj ኄׂࣷิႎཉॲă૩සLjᇑ‫ޜ‬ခᆩࢽĂᇵ߾ईኾᇼኁᅃഐ๑ᆩ ߾ਏᆶ՚ᇀᇑঢ়૙ई‫ظ‬ᄽॆࠌཞ๑ᆩă‫ڊٷ‬๬ᄓĂዘࠓ࿚༶Lj ԍ‫׼‬࿚༶࠲૴‫܈‬ă

হۨ࿚༶቉ੂ०‫ڇ‬ĊĊഐ‫݀؛‬၄‫ڦ‬࿚༶ྫ​ྫৈ๟ศ֫࿚༶‫ڦ‬՗ኙăኄ ߲߾ਏ़ీඇ௬ቛ๖࿚༶ĊĊٗփཞঙ‫܈‬ቛ๖࿚༶..ᄺీӻዺহۨ‫ٷ‬ ࣍ৣࢅ၎࠲࿚༶ă ཷ‫࠲ܓ‬ጀ၄ᆶ࠲॰࿚༶้Lj๑ᆩُ߾ਏၳࡕ߸ॅăኄ߲߾ਏྺ‫ݴ‬ဆ༬ۨ ࿚༶ยऺLjీࠕࢇ૙૧ᆩ้क़ă঻ถᅃ༫࠲॰ՔጚLj‫׃‬௽Ăೠॏ࿚༶Lj ๑ऄ‫ߛۯ‬ၳ৊ႜăཞ้Ljࡀ‫ܔݔ‬Բ՗௬প඗փཞ‫ڦ‬࿚༶ă

݀ቛLjᆖၚᇑ౞

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

ే๬཮঴ਦ ‫࠲ڦ‬॰࿚༶ ๟๊஺Ǜ ໲ྺࢆዘᄲǛ

ኄ߲࿚༶๟ ຣ‫ڦ‬࿚༶Ǜ

నၵมࣷ0 ࿔ࣅᅺ໎ ᆖၚ ኄ߲࿚༶Ǜ

ేසࢆኤ௽ ໲ኵ‫ڥ‬ཨ෇Ǜ

ేీᅜഄ໱ ‫ݛ‬๕າ੊ኄ ߲࿚༶஘Ǜ ేీዘࠓኄ ᅃ࿚༶஘Ǜ


08 ࿢ၙᄲ௽ඓᆫံ๚ၜ ཚࡗ࠲ጀ࠲॰࿚༶

ే๬཮঴ਦ‫࠲ڦ‬॰࿚༶๟๊஺Ǜ ໲ྺࢆዘᄲǛ

࿚༶হۨ ኄ߲࿚༶๟ຣ‫ڦ‬࿚༶Ǜ

నၵมࣷ0࿔ࣅᅺ໎ ᆖၚኄ߲࿚༶Ǜ

ేසࢆኤ௽໲ኵ‫ڥ‬ཨ෇Ǜ

ేీᅜഄ໱‫ݛ‬๕ າ੊ኄ߲࿚༶஘Ǜ ేీዘࠓኄᅃ࿚༶஘Ǜ

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

݀ቛLjᆖၚᇑ౞


କ঴࠲ᇀ฿ბ൞౎৽ᄽಢჟဣཥ‫ڦ‬ᆩࢽ༹ᄓ

݀ቛLjᆖၚᇑ౞

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ


09

࿢ၙᄲ ௽ඓᆫံ๚ၜ ཚࡗࣅ঴ ްሗ࿚༶ } ‫ׯ‬ᅺ཮

֖ᇑ຤ೝ

๴ഔ݀ᇀ Namahn and Yellow Window Service Design, Design Flanders (2012)Ė‫ޜ‬ခยऺ߾ਏԈėǖ‫ׯ‬ᅺ཮ Բড०‫ڇ‬Ljጲ࿢࠶૙߾ਏ ၎‫ܔ‬ᆩ้ডณ

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

݀ቛLjᆖၚᇑ౞

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

݀ቛLjᆖၚᇑ౞


09 ‫ׯ‬ᅺ཮

ኄ๟๊஺ ᅜत࿢ྺ๊஺ Ⴔᄲ໲Ǜ

? සࢆ๑ᆩ ๯ံLjණ๎ժႀူే๬཮঴ਦ‫ࢃڦ‬႐࿚༶ă

၄ሞགႀ߲߳၄ၡ‫ܔ‬ᆌ‫ׯڦ‬ᅺă՗߭ྜ‫ࢫׯ‬Ljᇑፇᇵ៓બ௅ᅃ၄ ၡत‫ׯ‬ᅺLj੊୯໲்๟‫ޏ‬ኟඓಇ‫ݣ‬Lj༪ஃ࠲ᇀ‫׃‬௽ణՔ‫ڦ‬ഔ๖ă

ٗഐ‫݀؜ۅ‬Ljႀူ՗֫Ăศ֫၄ၡLjतేණྺኄၵ၄ၡ‫ڦ‬ٝ‫ׯ‬ ᅺ໎ăԈઔ࿚༶ĂဣཥĂยԢĂ֌ଙĂྔ૰‫ڪ‬ᅺ໎ᅜतට࿿ă ๬ጣႀ‫ܠ؜‬ዖٝ‫ׯ‬ᅺ໎ă

ጀᅪփᄲंၫ‫ׯ‬ᅺࢅ၄ၡĊĊ‫ׯ‬ᅺ๟๚࿿݀ิ‫ڦ‬ᇱᅺLj၄ၡ ཚ‫׉‬๟࿚༶঳ࡕă

࿚༶‫ߵڦ‬Ԩᇱᅺ๟๊஺Ǜཚ‫׉‬࿮݆ᅃჾԸኮă࿚༶ሁ‫ٷ‬LjߵᇸሁศLjლ ቴߵᇸტ໏฿੦Ljኝ߲ඪခవᅜ੦዆ă ‫ׯ‬ᅺ཮ӻేඇ௬੊୯࿚༶Ljᆶཉփ࿙‫ݴ‬ဆ࿚༶ă໲ٝ๑ే঴ࠓ໯ᆶ੗ీ ‫ׯ‬ᅺܸ‫ݥ‬၂ዸ‫ׯ‬ᅺă໲੗ᆩᇀ‫ݴ‬ဆႎ࿚༶Ljᄺ੗ᆩᇀ཭‫؜‬၄ᆶඍ။ă

!!՗௬၄ၡ

໲൶‫ׯݴ‬ᅺĂၳࡕई՗ኙLj๑ేइ‫ڹןڥ‬঴ਦ࿚༶‫ݛڦ‬ӄLjӻేࠓॺࠌ ๎Lj૙঴ኟሞٗ๚‫߾ڦ‬ፕă

ࢃ႐࿚༶

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

!!ٝ‫ׯ‬ᅺ໎

!!ศ֫ᇱᅺ

!!ٝ‫ׯ‬ᅺ໎

ᆯُ ਸ๔

!!኱থᇱᅺ

݀ቛLjᆖၚᇑ౞

!!ศ֫၄ၡ


09 ࿢ၙᄲ௽ඓᆫံ๚ၜ ཚࡗࣅ঴ްሗ࿚༶

‫ׯ‬ᅺ཮

՗௬၄ၡ

ศ֫၄ၡ

ٝ‫ׯ‬ᅺ໎

՗௬ᇱᅺ

ศ֫ᇱᅺ

ٝ‫ׯ‬ᅺ໎

ࢃ႐࿚༶

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

݀ቛLjᆖၚᇑ౞


ཚࡗሏᆩĐՎࣅ૙ஃđ‫ޤ‬ዺมࣷഓᄽॆॺ૬໱்‫߾ڦ‬ፕ‫ࢅࡕׯ‬ഄ߸࠽‫ڦݘ‬ᆖၚኮक़‫૴ڦ‬ဣ

HUB Launchpad ᇑ Futuregov, ሞ2014 "Outcome Fest" ୿‫ࡕׯܘ‬ቛ๖ব ݀ቛLjᆖၚᇑ౞

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ


10

࿢ၙᄲ ௽ඓᆫံ๚ၜ ཚࡗহۨ ణՔࢅႜ‫ۯ‬ } Վࣅ૙ஃ

֖ᇑ຤ೝ

๴ഔ݀ᇀ Nesta (2011) Վࣅ૙ஃ Ⴔᄲཞ๚0ཞप‫ࣆܔ‬LjҾಇ঍ୁ้क़Lj ੗ీႴᄲᅃཀᅜฉ้क़ཚ૰ྜ‫ׯ‬ă

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

݀ቛLjᆖၚᇑ౞

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

݀ቛLjᆖၚᇑ౞


10 Վࣅ૙ஃ

ኄ๟๊஺ ᅜत࿢ྺ๊஺ Ⴔᄲ໲Ǜ ॺ૬Վࣅ૙ஃࡻԲ዆ۨୟ၍཮Ljࡀࣄేํ၄ణՔ‫߲߳ڦ‬օየă໲ӻేۨ ᅭ߾ፕ๟‫ޏ‬ᆶዺᇀํ၄ే‫ڦ‬ᇨऺᆖၚăᅜत๟‫ޏ‬Ⴔᄲ੊୯ഄ໱‫ݛ‬๕ă Վࣅ૙ஃ߾ਏփৈᆶዺᇀ‫׃‬௽ణՔLj૶থ߸‫ٷ‬ణՔLj࣏ᆶዺᇀ݀၄യሞ ‫ޅ‬၃Lj‫ݴ‬ၛ௅ᅃօศ्֫ยăሞ‫ٷ‬႙ፇኯዐLjཞ้৊ႜ‫߲ܠ‬ၜణ้LjՎ ࣅ૙ஃీࠕӻዺࠓॺփཞၜణLj৊ܸඓۨ၎ࢻ࠲ဣă ኄᅃ߾ਏӻዺፇᇵํ၄߸‫ٷ‬ణՔLjժӻዺ໱்କ঴ጲวፕᆩă

? සࢆ๑ᆩ ๯ံႀ‫ే؜‬๬཮঴ਦ‫ڦ‬ዷᄲ࿚༶Ljేၙᄲ‫׊ڦ‬೺߀Վă඗ࢫྜ ‫ׯ‬ഄ໲ၜణLj૩සዷᄲඖ༹ࢅথ‫ۅة‬ă৑੗ీਏ༹Ljኄࣷӻే ၙ‫߸؜‬ᆶၳ‫ڦ‬ႜ‫ۯ‬ă ٗేহۨ‫ڦ‬࿚༶‫݀؜‬Ljၠే‫׊ڦ‬೺ᆖၚമ৊ăႀူፌ๴ᆖၚ‫ڦ‬ ටඖࢅేᇨၙ‫ڦ‬൱ዺ‫ܔ‬ၡĊĊ੗ీ๟ၭ႙มࣷई๟‫ٷ‬႙ཷ༹ă ඗ࢫາ੊ేሞన૛ਸ๔߾ፕLjేႴᄲቴ‫ڟ‬ᅃ߲‫ۅں‬Ăට࿿ई้क़Lj ኄॽ๟ే‫ڼڦ‬ᅃበă๬ጣၙ‫؜‬੗ႜօየLjፔ‫߀؜‬ՎĊĊ૩සࠓॺ अӵ࠲ဣईೠॏ၄ᆶ‫ײ‬Ⴞă৑੗ీ૴ဣํाLjᅜႜ‫ڞྺۯ‬ၠă

ేᄲ঴ਦ ๊஺࿚༶Ǜ

ຣ๟ే‫ڦ‬ ࠲॰ ణՔඖ༹Ǜ

࠲॰ణՔ ඖ༹‫ڦ‬থ‫ة‬ ‫ۅ‬ሞన૛Ǜ

݀ቛLjᆖၚᇑ౞

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

!!࠲॰ླྀ֪

!!࠲॰ླྀ֪

‫ڦ‬മ༵ă ‫ׯྜేړ‬௅ᅃ߲‫้઀ݛ‬Lj࣏ᄲ‫ݒ‬າᆖၚే߾ፕօየ‫࠲ڦ‬॰ླྀ֪Lj ኄๆ‫ݴ‬ዘᄲăኄీӻే݀၄യሞ‫ޅ‬၃ईփཞၜణक़‫࠲ڦ‬ဣă

Վ߫Ⴔᄲ నၵօየǛ

ᆯُ ਸ๔

!!࠲॰ླྀ֪

ፌዕLj኱থ঳ࡕ๟๊஺Ǜ໲்੗ᅜ๟ీၠ໱ටቛ၄ժ‫׃‬௽ే‫ڦ‬ ߾ፕྺࢆ‫؜‬ዚ‫ڦ‬ᆶႚ‫ࡕׯ‬ă඗ࢫଚ‫࠲؜‬॰‫ࡕׯ‬ǖኄ๟ํ၄ణՔ

!!࠲॰ླྀ֪

๊஺๟ే‫ڦ‬ ߾ፕ‫ڦ‬੗֪ ᆖၚǛ

ే‫߾ڦ‬ፕ ࣏ᆶనၵ ‫ޟ‬૧Ǜ

੗֪ᆖၚǛ

నၵ‫ޟ‬૧Ǜ

੗֪ᆖၚǛ

నၵ‫ޟ‬૧Ǜ

!!࠲॰ླྀ֪

!!࠲॰ླྀ֪

ే‫ڦ‬ణՔ ࣷ‫ټ‬ઠనၵ ‫׊‬೺ՎࣅǛ

!!!૧ᅮට


10 ࿢ၙᄲ௽ඓᆫံ๚ၜ ཚࡗহۨణՔࢅႜ‫ۯ‬

ేᄲ঴ਦ๊஺࿚༶Ǜ

!!!!!!࠲॰ླྀ֪

Վࣅ૙ஃ ຣ๟ే‫࠲ڦ‬॰ ణՔඖ༹Ǜ

!!!!!!࠲॰ླྀ֪

࠲॰ణՔඖ༹‫ڦ‬ থ‫ۅة‬ሞన૛Ǜ

!!!!!!࠲॰ླྀ֪

Վ߫ႴᄲనၵօየǛ

!!!!!!࠲॰ླྀ֪

๊஺๟ే‫߾ڦ‬ፕ ‫ڦ‬੗֪ᆖၚǛ

ే‫߾ڦ‬ፕ࣏ᆶ నၵ‫ޟ‬૧Ǜ

੗֪ᆖၚǛ

నၵ‫ޟ‬૧Ǜ

੗֪ᆖၚǛ

నၵ‫ޟ‬૧Ǜ

!!!!!!࠲॰ླྀ֪

!!!!!!࠲॰ླྀ֪

ే‫ڦ‬ణՔࣷ‫ټ‬ઠ నၵ‫׊‬೺ՎࣅǛ

!!!!!!!!૧ᅮට

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

݀ቛLjᆖၚᇑ౞


ӄ ૩ ჺ৯ ๑ᆩ߾ਏǖ࿚༶হۨLj‫ׯ‬ᅺ཮ ऐࠓǖ૴ࢇࡔਸ݀ऺࣄຈጂ࿪ጦ՚ਖ਼ຯ།‫پ‬՗‫ت‬ ࡔॆǖ࿪ጦ՚ਖ਼ຯ། ևோǖม൶Ⴧ‫د‬Ljঞᇣ ঙ෥ǖม൶Ⴧ‫د‬ጆॆ ૴ဣටǖANDREAS KARPAT ᆰॲ‫ں‬኷ǖANDREAS.KARPATI@UNDP.ORG

࿪ጦ՚ਖ਼ຯ།ࠅࠌঞᇣև ူຌܹཡ༹ᇣ݀ቛएূࣷ‫څ‬႐Lj ৑࠶‫಼ٷ‬ጨূཨ෇༹ᇣยแLj ‫ڍ‬๑ᆩ୲ඐփ৑ටᅪLjᆮഄ๟ ໴๊߅DŽ࿪ጦ՚ਖ਼ຯ།‫ڦ‬๯‫ۼ‬Dž ᅜྔ‫ں‬൶ă

ბิሞ߾ፕ‫༹ںړֱۙݙ‬ᇣऺࣄბิ֖ᇑ୲‫گ‬࿚༶त‫ׯ‬ᅺ

ܹཡ༹ᇣ݀ቛएূࣷ߸‫څ‬႐౫٩౰࡚֖ᇑሏ‫ڦۯ‬൧ ઄Ljᆯᇀ޴జ‫ڦ‬ණ๎փፁĂࠞ૤փፁLjฯ዁փᇎႹ ੗Lj໳்ுీࠕ๴ᅮᇀ༹ᇣሏ‫ۯ‬ă

݀ቛLjᆖၚᇑ౞

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

ᅺُLj৑࠶‫ٷ‬ଉཨጨए‫إ‬ยแࢅ௨‫༹ݯ‬ᇣยแLjස ࢆ༵ߛยแ๑ᆩ୲఼Ǜ


ӄ૩ჺ৯

࿢்ྺࢆ๑ᆩ޿߾ਏǖ ࿢்ᇑ౎ൟටDŽઠጲ‫ࢇںړ‬ፕ‫ٷ‬ბ‫ڦ‬ბิDž ፇኯକᅃ߲มࣷ‫ظ‬ႎ߾ፕ‫ݙ‬Lj࠲ጀĐ༹ᇣ ٝ৊มࣷබࢇđăᆯׂُิକമৠ࠽ગ‫ڦ‬ ၜణऺࣄLjᆶྭइ‫ٳߛڥ‬ᅃഥ࿵ӥெᇮ‫ڦ‬ ၭ‫ܮ‬ঃ૤ăሞُ೺क़Lj࿢்๑ᆩĐణՔඖ ༹đĂĐට࿿ႚၡđ‫߾ڪ‬ਏLjକ঴ᆩࢽLj ࣏ᆩĐ࿚༶হۨđĂĐ‫ׯ‬ᅺ཮đາ੊੗ీ ࿚༶ࢅ঴ਦ‫ݛ‬ӄă

࿢்සࢆ๑ᆩ޿߾ਏǖ

๑ᆩ޿߾ਏ‫ڦ‬঳ࡕǖ

࿢்๑ᆩĐ࿚༶হۨđࢅĐ‫ׯ‬ᅺ཮đLjᅜ ߾ፕ‫ڦݙ‬ႚ๕ࠞ૤ბิકቛາୟLjາ੊࿚ ༶त੗ీ঴ਦ‫ݛ‬ӄă඗ܸLjኻᆶघ૤ბิ փ܏༵࿚Ljኄᅃ૴ဣ֍ᆶၳࡕă໱்ཚ‫׉‬ ுᆶၙࡻဦব৽າ੊ഄ໲࿚༶LjईॽĐঢ় षઓవđईĐ‫د‬ཥđ๫ྺْᅺă඗ܸ‫ړ‬໲ ்ԥࠞ૤ඁ߸ਏ༹‫ں‬າ੊࿚༶ࢫLj໱் ݀၄କᅃၵᆶ඀ฯ዁ᅪଙኮྔ‫ڞڦ‬ዂ༹ ᇣ֖ᇑ୲‫ڦگ‬ᇱᅺLj૩ස࡞಄๴ฅDŽᇑᅅ ଐ‫ޜ‬ခ຤ೝ‫گ‬ᆶ࠲Džई‫ڢ‬ୟቷ௽փፁDŽᇑ Ҿඇ၎࠲Džă

Đ࿚༶হۨđ߾ਏኼሞۨᅭࢅศ֫૙঴࿚ ༶Ljཞ้Đ‫ׯ‬ᅺ཮đᆶዺᇀࡃభ߲߳ᅺ໎ ࢅ࿚༶‫ׯ‬ᅺLj඗ࢫഄዐኮᅃ‫ڦ‬ᅺ໎ई‫ׯ‬ᅺ ৽ీࠕ঴ਦ࿚༶ă๑ᆩኄၵ߾ਏӻዺ࿢் ຄဒ࿚༶Ljಇֱీ޲ዮํแ‫ׯڦ‬ᅺतഄዐ ‫؜ג‬ᇨऺ‫ڦ‬ႎ‫ׯ‬ᅺă

߾ਏ‫ڦ‬჋ስᅈቷෙ߲ዷᄲՔጚǖ 2/๢ᇀփࡤฆᄽᅺ໎‫ڦ‬ၭ႙ኾᇼऺࣄă 3/๢ࢇራ೺Ă‫ׯ‬႙മมࣷ‫ظ‬ႎ঩܎ !DŽጀዘ‫ظ‬ᅪႚ‫ׯ‬Ă࿚༶হۨࢅ݀၄!!! !!ᆩࢽDžă 4/๢ࢇঞ๪0߾‫ݙ‬ᅃၭ้ాኴႜă

๑ᆩኄၵ߾ਏ ӻዺ࿢்ຄဒ࿚༶Lj ಇֱీ޲ዮํแ‫ׯڦ‬ᅺ तഄዐ‫؜ג‬ᇨऺ‫ڦ‬ႎ‫ׯ‬ᅺă

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

݀ቛLjᆖၚᇑ౞


ӄ ૩ ჺ৯ ๑ᆩ߾ਏǖՎࣅ૙ஃLj‫ׯ‬ᅺ཮ ऐࠓǖዐᄕӺरຍӻዺᇑኧ‫ܓཷ׼‬ ࡔॆǖᆇ‫܈‬ ևோǖࠅࠌ࿐ิLjᆐᄢࢅ຤Ă࣍ৣत߲ට࿐ิ(WASH) ঙ෥ǖ൶ᇘၜణၹۙᇵ ૴ဣටǖRAVI KOMMURI ᆰॲ‫ں‬኷ǖRKOMMURI@MPTAST.ORG

ၭፇଁသፌዕण‫ڦׯ‬Վࣅ૙ஃ՗

࿢ᇑfhi360ࠌཞၹዺᆇ‫܈‬ዐᄕӺአުํแዐᄕӺ࿐ิևோ߀߫ऺࣄ DŽMPHSRPDžᅙᆶᅃ౎ă MCTSDŽజᆊጕጷဣཥDž๟ᅃ߲ሞ၍ॠ֪෉ॲLjᆯᆇ‫܈‬አުਸ݀Ljኼ ሞጕጷྺׂ޺༵ࠃ‫ڦ‬ईኁनॽྺׂ޺༵ࠃ‫ڦ‬փཞ‫ޜ‬ခLjኄၵ‫ޜ‬ခٗ๴ ሔഐ኱‫ڟ‬ᆊܹ஢ᅃዜ໠ă ᆇ‫܈‬ዐᄕӺజᆊຶྨ୲ߛᇀඇࡔೝ਩ኵă࿢்‫ࣄऺڦ‬ᆶዺᇀेഽဣ ཥLjᇑ࿐ิևĂWCDDŽ޺ܹ݀ቛDžĂPHEDDŽࠅࠌॳ੃߾‫ײ‬ևDž৆௢ ࢇፕLjই‫گ‬ᆇ‫܈‬ዐᄕӺMMRDŽజ༹ຶྨ୲DžĂIMRDŽᆊܹຶྨ୲Dž ĂᆐᄢփଆࢅTFRDŽጺ༹ิᇣ୲Džă ሞཨ෇๑ᆩമLjጕጷဣཥධႴ߀৊ă

ᇑ٩ዺׂ๗Ă‫੷ݴ‬ၜణঢ়૙ࢅ‫߾ీࠀܠ‬ፕኁࠌཞ๑ᆩՎࣅ૙ஃࢅ‫ׯ‬ᅺ཮߾ਏ

݀ቛLjᆖၚᇑ౞

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ


ӄ૩ჺ৯

࿢்ྺࢆ๑ᆩ޿߾ਏǖ

࿢்සࢆ๑ᆩ޿߾ਏǖ

࿢ࢅ࿢‫ڦ‬ፇᇵጹࢇ૧ᆩĐՎࣅ૙ஃđࢅĐ ‫ׯ‬ᅺ཮đLjᅜतጹࢇ૧ᆩĐSWOT‫ݴ‬ဆđ ࢅĐ࿚༶঩༱đࢅĐ࠲॰ඪခ՗đă࿢் ‫ڦ‬ణՔ๟ेഽMCTS෉ॲ๑ᆩ୲Ljዘႎۨ ᅭঙ෥Ăघ૤‫ٯ‬แࢅᆌथ֧୼Ljኍ‫ܔ‬ඇ ༹ටᇵࢅ૧ᅮටă࿢்๯ံ๑ᆩᅃဣଚ ߾ਏ࣮ࠥࢅ঴ਦ๮ཀྵ࿚༶Lj඗ࢫ๑ᆩଷ ᅃ༫߾ਏ݀၄യሞၭፇ‫ׯ‬ᇵࢅኴႜ‫ݛ‬ӄ ‫࠲ڦ‬॰ୟ၍ă

࿢்ሞᆇ‫܈‬ዐᄕӺ‫ڦ‬ॊәܻ೵ܻ൶๬‫ۅ‬ ٩৊ႜॠᄓă๯ံLj࿢ၠ࿢‫ڦ‬ፇᇵ঴๥ କဣଚ๬ᄓᅪᅭLjժ൐ሞ໱்‫ڦ‬ӻዺူ ቨ࿥ᅜူब߲‫ݛ‬௬ǖ • ኄ৯৩๟๊஺Ǜ • నၵට֖ᇑǛ໱்؊‫๊ړ‬஺ঙ෥Ǜ • ঴ਦ࿚༶‫ڦ‬೟ৡ๟๊஺Ǜ!

๑ᆩ޿߾ਏ‫ڦ‬঳ࡕǖ ໜࢫLj࿢்঳ࢇĐՎࣅ૙ஃđࢅĐ‫ׯ‬ᅺ ཮đ!৊ႜ‫ݴ‬ဆă Վࣅ૙ஃǖ ྺକൣ‫ؤ‬ቛ๖ᇨऺ߀ՎĊĊन߸ႎMCTS ဣཥ‫ޜ‬ခतഄන‫׉‬ᆖၚLjԈઔഄ‫ܔ‬ၜణ ঢ়૙ਦ֧‫ڦ‬ӻዺࢅ‫ܔ‬ᅃ܎้೺‫ܔ‬ኝ༹ᆊ ܹຶྨ୲ᆖၚă ‫ׯ‬ᅺ཮՗ǖ ݀၄ፆҹMCTS‫ޜ‬ခืप‫ڦ‬೟ৡLjჺ৯ ഄߵԨᇱᅺժ዆ۨ၎ᆌ‫ݛ‬ӄLjܸٗ߸ࡻ ‫ں‬঴ਦ࿚༶ă

ĐՎࣅ૙ஃđ߾ਏӻዺၭፇණ๎໱்ፕྺ ए֫߾ፕኁ‫ڦ‬ኰሴLjᆶዺᇀ‫׊‬೺߀Վă ኄ๟ၜణ‫࠲ࠀׯ‬॰Ljᆶዺᇀ߀Վ߾ፕༀ ‫܈‬ăཞ้ᆶዺᇀඇ௬ಇ‫أ‬၄ႜ༹ဣ‫ڸڦ‬ ၩև‫ݴ‬ă Đ‫ׯ‬ᅺ཮đӻዺၭፇକ঴၄٪వ༶Lj‫ݴ‬ ঴ྺᅃଇዖዘᄲĂ੗ႜ࿚༶Ljኄዖ֧୼ ၳࡕ߸ॅăኄᅃ߾ਏӻዺၭፇဣཥ૙঴ ࢅ๎՚၄ႜ‫گ‬ၳ‫ׯ‬ᅺLjӻዺ໱்ቨ࿥঴ ਦࢃ႐࿚༶‫݆ݛڦ‬ă

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

݀ቛLjᆖၚᇑ౞


ӄ ૩ ჺ৯ ๑ᆩ߾ਏǖ‫ׯ‬ᅺ཮՗ ፇኯǖ႓ۜᆶ၌ࠅິ ࡔॆǖ੝౅ჱ ևோǖ຤Lj࣍ৣࢅ߲ට࿐ิDŽWASHDž ૴ဣටǖSIMON DIXON ᆰၒǖSIMON@SANER.GY

࿢்‫ړ‬മ௬ଣ‫ڦ‬࿚༶๟ླྀ‫ۯ‬ፇኯాၨ๳ࢅሏᆐཷ‫߲ڦܓ‬ ට՗၄ă ‫ړ‬ᅪ๎‫ڟ‬ኄၵ࿚༶ྫ​ྫᇑ߸ಕ‫ڦٷ‬ဣཥ௢փ੗‫ݴ‬Lj࿢் ਦۨॽኝ߲ၨ๳ࢅሏᆐཷ‫ׯੂܓ‬ᄽခዐ‫ڦ‬ᅃ߲ᅺ໎Lj඗ ࢫႚ‫ׯ‬ၹۙ߀Վऺࣄă ࿢்ਉႜକဣଚ߾ፕ‫ݙ‬Lj࿢ණྺĐ‫ׯ‬ᅺ཮đӻዺ࿢்ණ๎ ࿚༶Lj૙঴࿚༶तഄᇱᅺLj৊ܸლቴ঴ਦ‫ٯ‬แă

݀ቛLjᆖၚᇑ౞

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

࿢்߀৊߾ਏLj ๢ᆌ࿢்‫ڦ‬՗၄ႚ๕Lj ঳ࢇ‫ࡕׯ‬Lj࿢்৊෇ࡀࣄ঩܎Lj ၄ሞ࿢்ਸ๔঴ਦ Đ‫ׯ‬ᅺ཮đዐ‫ࢃڦ‬႐࿚༶ă


11

࿢ၙᄲ धൽ໱ට዇ࣱ ཚࡗන‫׉‬ ࠵ִࢅბသ } ට࿿࠵ִ

֖ᇑ຤ೝ

๴ഔ݀ᇀ Lovlie L.,Reason B.,Polaine A. (2013)Ė‫ޜ‬ခยऺǖٗ۴ִ‫ํڟ‬แė‫ڼ‬54ᄻ‫ڟ‬57ᄻăRosenfeld Media Ⴔᄲཞ๚0ཞप‫ࣆܔ‬LjҾಇ঍ୁ้क़Lj ੗ీႴᄲᅃཀᅜฉ้क़ཚ૰ྜ‫ׯ‬ă

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

݀ቛLjᆖၚᇑ౞

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

݀ቛLjᆖၚᇑ౞


11 ට࿿࠵ִ

ኄ๟๊஺ ᅜत࿢ྺ๊஺ Ⴔᄲ໲Ǜ ࠵ִ๟ኸĊĊՎ‫ׯ‬՚ට‫ڦ‬ᆖጱă࠵ִగᅃට࿿ĂईፇኯLj࠵ִ໱்‫ڦ‬ න‫ิ׉‬ऄLjईྷජ໱்‫ڦ‬න‫߾׉‬ፕLjᆶዺᇀକ঴໱்໯‫ৣ࣍ڦت‬ăཞ ้Ljӻేอ๫ጲวLjକ঴࣍ৣဦবLjኄీᆖၚే߲ට‫ڦ‬ႜྺࢅ‫ۯ‬ऐă

? සࢆ๑ᆩ ࠵ִႴᄲፔ‫؜‬Ⴙ‫ܠ‬჋ስĊĊփৈ๟࠵ִ‫ܔ‬ၡLj࣏ᆶࢆ้࠵ִ ᅜतසࢆओटබ෇ăཞ้LjႴᄲາ੊ేლቴ‫ڦ‬๚࿿ᅜतే‫ڦ‬ ऻ୤‫ݛ‬๕ă࠲॰๟ጚԢĊĊೝ࢚Ⴔᄲኝ૙‫ڦ‬๚࿿Ljཞ้থ๴ ‫؜ג‬ᇨऺև‫ݴ‬ăኄ߲߾ਏԈઔ੺ֱൣ‫ऻࢅڇ‬୤՗߭ă ! ኄ߲՗߭ऻ୤ᅃၵేሞ࠵ִ้Ⴔᄲऻ୤‫ڦ‬๚൧ăփᄲ࡞಄‫׈‬ ๬ĊĊ࿮ஃ๟ൂ​ൂ࠵ִ࣏๟ओटබ෇Lj‫ۼ‬ᄲߵ਍ే‫ৣتڦ‬ಒ ܏ăྺ௅ᅃ࿋࠵ִኁགႀ՗߭ăཞᄣLjඟే‫ܓཷڦ‬ᄺኄᄣፔă

ే‫݀ڦ‬၄ൽਦᇀే‫ڦ‬ၜణঋ‫ۅ‬ăኄ੗ᅜ๟ට࿿Ă‫ۅں‬ईิऄ ‫ݛ‬๕ă৤൩ໜᅪߵ਍Ⴔ൱߸߀՗߭ాඹĊĊኄ૛༵ࠃ‫ڦ‬ᄣԨ ৈ๟घ݀‫ظ‬ᅪ‫ڦ‬ӄ૩ă සࡕၙᄲ௢ൎ࠵ִLjኙ൱ཞᅪၙՂ߸ࡻă‫ړ‬඗Ljᇺ‫ࢆִ࠵ت‬ ‫׈‬փ੗ăኄᄲੂ༬ۨ࣍ৣई࿔ࣅมࣷࡀ‫ݔ‬ă൩ፎዘ໱ට‫߲ڦ‬ ට੣क़Ljඓԍ໱ට‫ݛ‬Սăփీ‫ٶ‬ඡ໱ටන‫ิ׉‬ऄă

ኄీဣཥ‫ܔں‬Բేࢅే‫ܔܓཷڦ‬փཞ֖ᇑኁ‫ִ࠵ڦ‬ă !

ሞၜణ‫؛‬೺Ljঢ়‫׉‬ፔ࠵ִଁသLjᆶዺᇀຄဒਏ༹ႜ‫ࢅۯ‬ටඖăට்න‫׉‬ ิऄ๟သ࠹Ⴀ‫ڦ‬Lj࢔‫ܠ‬࿚༶ժփ௽၂ĊĊᆶ้࠵ִන‫ࠕీ׉‬ত๖ᆆ֠ా ඹLj੗ᅜ݀၄ࢃ႐࿚༶ฯ዁ഄ঴ਦ‫ݛ‬ӄăኄփৈߴටഔ݀Lj࣏ీକ঴ే ‫߾ڦ‬ፕᆖၚࢃ႐໯ሞă

ࢆ้ࢆ‫ں‬

ဠࡻ

ᄋܱ

သ࠹

ऄ‫ۯ‬

࿿༹

੣क़

ࢆට !࠲॰݀၄

݀ቛLjᆖၚᇑ౞

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ


11 ࿢ၙᄲधൽ໱ට዇ࣱ ཚࡗන‫ࢅִ࠵׉‬ბသ

ࢆ้ࢆ‫ں‬

ට࿿࠵ִ

‫ۅں‬ǖ

ဠࡻ

ᄋܱ

သ࠹

න೺ǖ

૩සǖ࠵ִ߲ටೋࡻ

૩සǖ࠵ִ༬՚࠲ጀ

૩සǖ࠵ִ၄ᆶන‫׉‬ႜྺ

ऄ‫ۯ‬

࿿༹

੣क़

૩සǖ࠵ִ൧ৣႜ‫ۯ‬

૩සǖ࠵ִ๑ᆩ༬ۨ࿿೗

૩සǖ࠵ִ࣍ৣᆖၚ

้क़ǖ

ࢆට ࠵ִኁǖ ౎ମǖ Ⴀ՚ǖ ࠵ִᇱᅺǖ

࠲॰݀၄

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

݀ቛLjᆖၚᇑ౞


ሞᆇ‫׭܈‬๨ೖ௷੭ዐକ঴࿐ิႜྺᇑഄ၎࠲ණኪ

݀ቛLjᆖၚᇑ౞

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ


12

࿢ၙᄲ धൽ໱ට዇ࣱ ሞ঍༌ዐ ݀ਢ໱ට‫ۅ࠵ڦ‬ } ௬༌ኸళ

֖ᇑ຤ೝ

๴ഔ݀ᇀ IDEO (2012) ᅜටྺԨยऺ߾ਏԈ-Ėਸቛࣷ༌‫݆ݛ‬ė‫ڼ‬58ᄻ Ⴔᄲཞ๚0ཞप‫ࣆܔ‬LjҾಇ঍ୁ้क़Lj ੗ీႴᄲᅃཀᅜฉ้क़ཚ૰ྜ‫ׯ‬ă

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

݀ቛLjᆖၚᇑ౞

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

݀ቛLjᆖၚᇑ౞


12 ௬༌ኸళ

ኄ๟๊஺ ᅜत࿢ྺ๊஺ Ⴔᄲ໲Ǜ

? සࢆ๑ᆩ ُ߾ਏྺే༵ࠃକᅃ߲ጚԢ௬༌‫ڦ‬ఇӱăᅈ਍ዷ༶֨ዘփཞLj ՗߭ᄺ੗ᅜԈࡤഄ໱ాඹăཚ‫׉‬Ljేထྭକ঴‫ڦ‬փৈ๟ፔ݆Lj ࣏ᆶኄ஺ፔ‫ాڦ‬ሞ‫ۯ‬ऐăยऺ࿚༶้ᆌ޿‫ܠ‬࿚Đ๊஺đᅜतĐ ሹᄣđLj඗ࢫ৊ᅃօศ෇‫ۯڦݛܔڟ‬ऐև‫ݴ‬Lj࿚Đྺ๊஺đă ే੗ᅜӀቷူ௬‫ڦ‬ෙօ઀ॐઠยऺే‫ڦ‬௬༌ă ే੗ᅜӀቷူ௬‫ڦ‬ෙօ઀ॐઠยऺే‫ڦ‬௬༌ă

କ঴ᅃ߲ටፌࡻ‫ڦ‬Ӹ݆৽๟ඁᇑഄ঍༌ă௬༌Ս๟ᅃ߲ᇑටॺ૬૴ဣ‫ڦ‬ ‫ݛ‬๕Ljኄ๟ᅃ߲ൡད໱ටᆩጲम‫ڦ‬ᇕჾ௮ຎጲम‫ڦ‬ঢ়૦‫ڦ‬ऐࣷăକ঴໱ ට‫ڦ‬න‫ิ׉‬ऄీࠕӻዺేઠ௽ඓࢅ௮ຎ໱்໯௬ଣ‫ڦ‬࿚༶Ljକ঴໱்໯ ‫ৣ࣍ڦت‬Ljฯ዁ӻే௮ࣼ‫؜‬থ‫ة‬໱்‫ݛڦ‬๕ăཞ้Lj௬༌঳ࡕᄺీፕྺ ኤ௽ే‫߾ڦ‬ፕՂᄲႠᅜतഄᄆิ‫ڦ‬ᆖၚ‫ڦ‬ኤ਍ă ඗ܸLj֑ٗ‫ݡ‬ዐइ‫ేڥ‬໯Ⴔᄲ‫۫ڦ‬ဇඐԲేၙၡ‫ڦ‬ᄲవLjᅺྺට்‫ڦ‬໯ ၙཞ໯ྺཚ‫׉‬ժփᅃዂăศ෇କ঴గ܎༬՚‫ڦ‬ঢ়૦ཚ‫׉‬Բডࡼ้Lj‫ࣆܔ‬ ዐႴᄲԈࡤᅃဣଚᆶၳ‫ڦ‬࿚༶ࢅऄ‫ۯ‬ăनՍ๟ᅃ߲‫܌‬ሡ‫ڦ‬௬༌ᄺׂࣷิ ‫ٷ‬ଉ‫ڦ‬႑တLj‫ేړ‬ᇑब߲ටཞ้঍༌้Lj‫ٷ‬ଉ‫ڦ‬႑တࢅ֌ଙՍࣷტ໏ܑ ओഐઠăኄ้Lj௬༌ኸళ੗ᅜፕྺᅃ߲ൣ‫ڇ‬LjӻేጚԢࡻ௬༌‫ݛڦ‬ӄă

‫ٶ‬ਸ႐᫽ǖᆩᅃဣଚ๴‫ݡ‬ኁණྺ๾‫ڦޜ‬đඤวĐ࿚༶ඟ໱்‫ݣ‬ ຿ူઠDŽԲසၙፔॆབྷට੨ཥऺLj੗ᅜံ࿚ॆ૛ຣፔॆခǛई

ደॷકቛǖደॷሺेᅃၵ๴‫ݡ‬ኁೝ้੗ీփࣷ੊୯‫े߸ڦ‬ศ෇ ‫ڦ‬Ă‫ڦ࠽߸ྷݔ‬࿚༶)Բස࿄ઠ‫ڦ‬૙ၙ๟๊஺Ǜ๚൧ኮक़සࢆԵ ُ૴ဣǛ*ă ߸ศ༑໭ǖ‫ܔ‬၄ሞ‫ڦ‬཈቟৊ႜ߸ศ‫ྌڦ‬ਢLj‫׈‬๬༵‫߸؜‬ਏ཈቟ Ⴀ‫ڦ‬ĐසࡕččࣷሹᄣǛđኮૌ‫ڦ‬࿚༶ă

‫ݣ‬ำາ੊

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

৊ႜኈኟ‫ڦ‬௬༌ኮമLj߶ጲम‫ଁܓཷڦ‬သᅃူԲডࡻLjኄᄣీ ߸ࡻ‫ܔں‬࿚༶৊ႜ‫ًٯ‬Lj‫ٴڦࡻ߸ڟڥ‬ӄăᄺᄲၙ​ၙኄْ௬༌ ৃࢫ‫ేܔ‬ᆶ๊஺ፕᆩăසࡕब߲ටᅃഐ֖े௬༌Ljኄᄣ‫ڦ‬๚മ ጚԢᆮഄዘᄲă

ኁ༌༌ፌৎ݀ิ‫ڦ‬ᇑዷ༶ᆶ࠲‫ڦ‬ၭࠤ๚Džă

ߢ໕࿢!

݀ቛLjᆖၚᇑ౞

௬༌ࡗ‫ײ‬ዐLjᆶबዖ‫ݛ‬๕੗ᅜጺ঳ժऻ୤႑တăඓԍ๴‫ݡ‬ኁ‫ܔ‬ᇀ ጲम‫ڦ‬ೋࡻࢅ‫ۯ‬ऐ‫ڦ‬௮ຎ৑੗ీၘဦăే੗ᅜ०‫ںڇ‬ඟ๴‫ݡ‬ኁ ຫຫLjᄺ੗ᅜᄥ൩໱்ྺేᄇ๖ၵ۫ဇLjईኁӝጲम‫ڦ‬ፔ݆ࣃ ူઠDŽԲසేፌဠ࣌‫ݝ‬क़‫ڦ‬న߲ঙ஌Ǜፌဠ࣌నॲ࿿೗ǛDžă

ࣃ‫؜‬ઠ

ਏ༹ࣅ


12 ࿢ၙᄲधൽ໱ට዇ࣱ ሞ঍༌ዐ݀ਢ໱ට‫ۅ࠵ڦ‬

௬༌ኸళ

ߢ໕࿢

ࣃူઠ

සࡕేว‫ت‬௬༌‫ړ‬ዐLjକ঴໱DŽ໳Dž໯থ‫ڦة‬๚൧DŽ๚࿿Ă‫ۅں‬Ă߾ਏ ‫ڪ‬Džăᆩ཮ࣃࢅԴऻॽഄՔ‫؜‬LjᅜՍໜࢫӻዺేऻഐኄၵాඹăईኁLj ඟ໱்ӝࡗ‫ేߴॽײ‬དă!!!

ඟ֖ᇑኁཚࡗ཮ࣃࢅ՗߭௮ࣼ‫؜‬ጲम‫ڦ‬ঢ়૦ă ኄ๟‫ٶ‬೦्ยࢅতਸට்සࢆາ੊तऄ‫ڦۯ‬ଆࡻ‫ݛ‬๕ă

‫ٷ‬ำາ੊ ‫ړ‬໱்ሞྜ‫ׯ‬గ߲ࡗ‫ײ‬ईగ߲ඪခ้Ljඟ֖ᇑኁ‫ٷ‬ำ௮ຎ‫؜‬໱்‫݆ၙڦ‬ă ኄࣷ๑໱்ཪ୞‫؜‬ጲम‫ۯڦ‬ऐĂ‫څ‬ᆭĂၙ݆ࢅஇडă

ਏ༹ࣅ

ට்ጺ๟ॽ‫ۆ‬႙‫۫ڦ‬ဇ‫ࣅݘ‬Ljܸॽ‫޷ݿ‬Ăዘᄲ‫ڦ‬ဦবᅍ୑ă ඟට்ඁ༌ஃᅃ߲ਏ༹‫ڦ‬঩܎ăփᄲკ࿚໱்໯ঢ়૦‫ۆڦ‬႙‫ڦ‬ᅃཀ๟๊஺ᄣ‫ڦ‬Lj࿚࿚໱்ፐཀ‫ิ݀ۼ‬କ๊஺ă

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

݀ቛLjᆖၚᇑ౞


ሞᆇ‫܈‬঎൶ᇑॆབྷዷ޺ᅃཞֱۙॆབྷᆩ຤‫ํڦ‬ाጒ઄

݀ቛLjᆖၚᇑ౞

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ


13

࿢ၙᄲ धൽ໱ට዇ࣱ ཚࡗቨ࿥ ࢃ႐‫ۯ‬૰ } ࿚༶঩༱

֖ᇑ຤ೝ

๴ഔ݀ᇀ Project Innovation (2012)Ėมࣷ‫ظ‬ႎ߾ਏԈėǖ࿚༶ Բড०‫ڇ‬Ljጲ࿢࠶૙߾ਏ ၎‫ܔ‬ᆩ้ডณ

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

݀ቛLjᆖၚᇑ౞

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

݀ቛLjᆖၚᇑ౞


13 ࿚༶঩༱

ኄ๟๊஺ ᅜत࿢ྺ๊஺ Ⴔᄲ໲Ǜ

? සࢆ๑ᆩ ‫ړ‬ยऺ࿚ਝईኁጚԢ௬༌้Ljኄ߲՗߭੗ᅜፕྺᅃ߲࿚༶ੰLj ଚ‫؜‬໯ᆶ੗ీ‫ڦ‬࿚༶ăᆩኄ߲՗߭ઠ૴ဣසࢆٗփཞ‫ڦ‬ঙ‫ت܈‬ ૙ई༑໭ᅃ߲࿚༶ă! ᅃ‫ܔڋ‬๑ᆩኄ߲रേᆶକঢ়ᄓLjే৽ࣷ݀၄ేሞᇑට঍༌ई֑ ‫ࣷۼ้ݡ‬ጲਥ๑ᆩ໲ă

ేᄲሹᄣ࿚‫؜‬ኟඓ‫ڦ‬࿚༶Ǜᆶ้Ljइ‫ڥ‬ኟඓ‫ٴ‬ӄᅪ࿆ጣేᄲ࿚‫؜‬ཞᄣኟ ඓ‫ڦ‬࿚༶ăኄདഐઠຼࢭ࢔०‫ڇ‬Lj‫ڍ‬๟ᄲၙइ‫े߸ڥ‬ศ෇‫ڦ‬କ঴Ljే৽ ՂႷᄲጀᅪጲमၠ՚ට໯༵‫ڦ؜‬࿚༶ă࿚༶঩༱๟ᅃዖ௬༌रേLjӻዺ ే৽ཞᅃ߲ࣆ༶ٗփཞ‫ݛڦ‬ၠ࿚‫؜‬փཞ‫ڦ‬࿚༶ă

ްሗ࿚༶

੗ᅜ

ॽᄲ

‫ٶ‬໙

੗ీ

๟ຣ

ຣፔ‫ڦ‬

ຣ੗ᅜ

ຣॽᄲ

ຣ‫ٶ‬໙

ຣ੗ీ

๟๊஺

๊஺ፔ‫ڦ‬

๊஺੗ᅜ

๊஺ॽᄲ

๊஺‫ٶ‬໙

๊஺੗ీ

ሞన૛

న૛ፔ‫ڦ‬

న૛੗ᅜ

న૛ॽᄲ

న૛‫ٶ‬໙

న૛੗ీ

๊஺้ࢪ

๊஺้ࢪፔ‫ڦ‬

๊஺้ࢪ੗ᅜ

๊஺้ࢪॽᄲ

న૛‫ٶ‬໙

న૛੗ీ

๊஺ᇱᅺ

ྺ๊஺ፔ

ྺ๊஺੗ᅜ

ྺ๊஺ॽᄲ

ྺ๊஺‫ٶ‬໙

ྺ๊஺੗ీ

ሹᄣ

ሹᄣፔ

ሹᄣ੗ᅜ

ሹᄣॽᄲ

ሹᄣ‫ٶ‬໙

ሹᄣ੗ీ

న૛

๊஺

ሹᄣ

ྺ๊஺

ࢆ้

ኄၜ߾ਏ༵ࠃକᅃዖᅜփཞ‫ݛ‬๕კ࿚փཞ࿚༶‫ڦ‬०Ս཰০Ljܸٗॽփཞ ‫ڦ‬࿚༶၎ࢻ঳ࢇഐઠLjᅜՍइ‫ްྺ߸ڥ‬ሗ‫ٴڦ‬ӄăኄၜ߾ਏ༵ࠃକᅃዖ ޷ᆶፇኯႠ‫߁ڦ‬બLjഄዐԈઔକሞ໯༵࿚༶ዐᆌ޿ภतనၵᅺ໎Ǘ໲‫׃‬ ௽କසࢆॽԈࡤຣĂ๊஺Ă‫ۅں‬Ă้क़ĂᇱᅺĂ‫ݛ‬๕‫ڦ‬࿚༶ཞഄ໱َᇕ ၎ࢻ‫ٲ‬ದLjԲසǖ๟ĂፔĂ੗ᅜĂॽᄲĂ‫ٶ‬໙Ă੗ీăኄ๑‫ڥ‬࿢்‫ܔ‬࿚ ༶ࢃ႐‫ڦ‬ӝ࿥Վ‫ڥ‬ๆ‫ݴ‬ඹᅟLjཞ้Ljኄᄺ੗ᅜॺ૬ഐ૶໮๕‫ڦ‬࿚༶Ljٗ ܸ๑ేደॷ‫ں‬ቨ࿥߸ेްሗ‫ڦ‬࿚༶ă

०‫ڇ‬࿚༶

݀ቛLjᆖၚᇑ౞

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ


13 ࿢ၙᄲधൽ໱ට዇ࣱ ཚࡗቨ࿥ࢃ႐‫ۯ‬૰

࿚༶঩༱

०‫ڇ‬࿚༶

ްሗ࿚༶

੗ᅜ

ॽᄲ

‫ٶ‬໙

੗ీ!

๟ຣ

ຣፔ‫ڦ‬

ຣ੗ᅜ

ຣॽᄲ

ຣ‫ٶ‬໙

ຣ੗ీ

๟๊஺

๊஺ፔ‫ڦ‬

๊஺੗ᅜ

๊஺ॽᄲ

๊஺‫ٶ‬໙

๊஺੗ీ

ሞన૛

న૛ፔ‫ڦ‬

న૛੗ᅜ

న૛ॽᄲ

న૛‫ٶ‬໙

న૛੗ీ

๊஺้ࢪ

๊஺้ࢪፔ‫ڦ‬

๊஺้ࢪ੗ᅜ

๊஺้ࢪॽᄲ

๊஺้ࢪ‫ٶ‬໙

๊஺้ࢪ੗ీ

๊஺ᇱᅺ

ྺ๊஺ፔ

ྺ๊஺੗ᅜ

ྺ๊஺ॽᄲ

ྺ๊஺‫ٶ‬໙

ྺ๊஺੗ీ

ሹᄣ

ሹᄣፔ

ሹᄣ੗ᅜ

ሹᄣॽᄲ

ሹᄣ‫ٶ‬໙

ሹᄣ੗ీ

ሹᄣ

ྺ๊஺

ࢆ้

న૛

๊஺

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

݀ቛLjᆖၚᇑ౞


ࢅၭბิᅃഐ‫ظ‬ፕ࠲ᇀҾඇᆩ຤ํ७ᇑသ࠹‫ࠤڦ‬๚

݀ቛLjᆖၚᇑ౞

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ


14

࿢ၙᄲ धൽ໱ට዇ࣱ ཚࡗඓԍ ࿢‫߾ڦ‬ፕᇑ ణՔටඖ၎࠲ } ࠤ๚๘হ

֖ᇑ຤ೝ

๴ഔ݀ᇀ Julier J., Kimbell L. (2012)Ėมࣷยऺ‫ڇ݆֓ݛ‬ė‫ڼ‬24ᄻǖࠤ๚๘হ ૙ၙཉॲူLj߸ްሗ‫߾ڦ‬ਏᆌ޿ࢾ‫ݯ‬ ຕනྜ‫ׯ‬ăߵ਍๼෇0๼‫ڦ؜‬቟୼ႠዊLj ฉ֫Ăཞपኮक़ႴᄲၹฆLjᅃอࡗࢫLj ీेᅜႪ߀ၳࡕ߸ॅă

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

݀ቛLjᆖၚᇑ౞

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

݀ቛLjᆖၚᇑ౞


14 ࠤ๚๘হ

ኄ๟๊஺ ᅜत࿢ྺ๊஺ Ⴔᄲ໲Ǜ ཚࡗ௬༌ࢅ࠵ִLjేࣷ‫ڟڥ‬వᅜၙၡ‫ڦ‬Ă‫ڦ޷ݿ‬൐ߛዊଉ‫ڦ‬႑တăኄ ้Lj๑ᆩᅃዖ঳ࠓࣅ‫ݛڦ‬๕‫ܔ‬ኄၵຕ਍৊ႜ‫ݴ‬ဆࢅࠏཚๆ‫ݴ‬ዘᄲăස ࡕထྭ࡛ٗଉ႑တዐ཭‫؜‬ፌ၎࠲‫ڦ‬๫ঙLjࠤ๚๘হՍ๟ᅃዖᆶၳ‫ݛڦ‬ ๕ă໲ీࠕӻేٗࡗᇀරሗ‫ڦ‬ဦবዐ঴‫؜ݣ‬ઠLjߢ໕ేሹᄣኝ૙ే‫ڦ‬ ऻ୤࿔ॲLjᅜԍኤኮࢫ‫ڦ‬༪ஃᇑేፌ‫ڦ؛‬Ⴔ൱၎೅ದă

? සࢆ๑ᆩ ే੗ᅜӝĐࠤ๚๘হđፕྺ‫ظ‬ᅪ߾‫ڦݙ‬ഐ๔֌ଙੰă༵മག ࡻ՗߭Ljፔ‫؜‬ᅃ‫ݻ‬ᇑዷ༶၎࠲ժ൐ፇኯᆶႾ‫ڗڦ‬ӄăኄॽྺ ༑༪ඇႎ঴ਦ‫ݛ‬ӄ‫ڦ‬ཀྵస‫ޅ‬ԓ༵ࠃᅃ߲ᆶᅮਸ‫܋‬ă

గၵ൧઄ူLjేฯ዁੗ᅜӝĐࠤ๚๘হđፕྺᅃዖჺ৯߾ਏLj ኱থ‫ټ‬ጣ՗߭ᇑగၵට௬༌ăే்੗ᅜᅃഐ௮ࣼ‫؜‬๴‫ݡ‬ኁิऄ ዐ‫ڦ‬փཞ௬ஸLjፕྺే்༌ࣆ‫ڦ‬ᅃև‫ݴ‬ăኄ‫ܔ‬ᇀओट൐‫ظ‬ሰ૰ ഽ‫ڦ‬๴‫ݡ‬ኁઠຫᆮഄᆶၳă

ేᄺ੗ᅜӝĐࠤ๚๘হđፕྺ‫ظ‬ᅪ߾‫ڦݙ‬ᅃև‫ݴ‬Lj߶ే‫ཷڦ‬ ‫ܓ‬ᅃഐགฉ՗߭‫ڦ‬గၵև‫ݴ‬Ljཞ้ٗే໇ण‫ڦ‬ຕ਍૛჋‫؜‬ᅃ և‫ॆٷࠃݴ‬༑༪ăኄీ๑ኝ߲ཷ‫ܔܓ‬గ߲ටᅜत໱0໳‫ڦ‬๘ হׂิࠌ๎ă

‫ڗ‬ӄ

ዜՉ࣍ৣ ࠲૴ᇑ૴ဣ

‫ܔ‬ၡࢅ‫ۅں‬

‫ేړ‬ਸ๔ྺగૌටඖยऺ঴ਦ‫ݛ‬ӄ้Ljኄ߲߾ਏీӻేॽణՔටඖ‫ڦ‬ᅃ և‫ิݴ‬ऄໜวၻ‫ټ‬ăኄᄣLjే‫ظ‬ሰ‫؜‬ઠ‫ࠤڦ‬๚߸ඹᅟᆅഐࠌ௿ĊĊཚ‫׉‬ ኸᇑగၵටන‫ิ׉‬ऄዐ‫ڦ‬༬෥ࢅްሗ‫े߸܈ײ‬കࢇăኄၵࠤ๚੗ీ‫ྺׯ‬ घ݀‫ظ‬ሰႠၙ݆‫࠲ڦ‬॰ă

࠲ᇀ཭‫؜‬ ๚ॲ‫ڦ‬Դऻ

ጲ࿢ ੂ݆

݀ቛLjᆖၚᇑ౞

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

ऻᅬศਗ਼‫ڦ‬ ᇱࣆ

ԑ޶


14 ࿢ၙᄲधൽ໱ට዇ࣱ ཚࡗඓԍ࿢‫߾ڦ‬ፕᇑణՔටඖ၎࠲

‫ڗ‬ӄ

ࠤ๚๘হ ዜՉ࣍ৣ

ᆇၡศਗ਼‫ڦ‬ᇱࣆ

ሺेᅃቧ‫پ‬՗ُට‫ڦ‬ቷೌई཮ࣃ

࠲૴ᇑ૴ဣ

‫ܔ‬ၡࢅ‫ۅں‬

ຣᇑُටᆶ࠲Ǜ໱்ኮक़ሹᄣ૴ဣǛ DŽԈઔටࢅፇኯDž

ُටᇑనၵํाईຕጴ‫ڦ‬ਜ਼༹၎૴ဣǛ ໱்ኮक़ࢆ้Ăࢆ‫ں‬ᆶሹᄣ‫૴ڦ‬ဣǛ

࠲ᇀ཭‫؜‬๚ॲ‫ڦ‬Դऻ

ጲ࿢ ੂ݆

ԑ޶

ُට‫ܔ‬ᇀጲวतዜྷ‫ڦ‬๘হᆶሹᄣ‫݆ၙڦ‬ई႑ᄠǛ

ُටණྺጲमሹᄣ֖ᇑՎ߫Ǜ ྺ๊஺ࣷኄᄣǛ!!!!!!

Ⴁఁ ౎ମ Ⴀ՚ ॆབྷ ਃዿ࣍ৣ ߾ፕ ՗၄

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

݀ቛLjᆖၚᇑ౞


ӄ ૩ ჺ৯ ๑ᆩ‫߾ڦ‬ਏǖ௬༌ኸళLj࿚༶঩༱! ๑ᆩ‫ڦ‬ፇኯఁ‫׬‬ǖIDE ࡔॆǖॡೲቑ ևோǖ౫ᄽ‫ޔ‬ೖ ঙ෥ǖ‫ظ‬ႎଶ‫ڞ‬ ૴ဣටǖYI WEI ᆰၒǖYWEI@IDE-CAMBODIA.ORG

ྺକٗ༬ۨ‫ڦ‬አު࠳ᇵ‫ت‬๭ण႑တLj ᅜतಒ܏໱்๟փ๟ࢇ๢‫ڦ‬ർ‫ڢ‬ ඁํแมࣷᆐၨऄ‫ۯ‬Lj ࿢்ยऺକᅃ߲௬༌ኸళă ‫ܔ‬ᇀ໱்๟‫ޏ‬๢ࢇኄᅃঙ෥Lj ࿢்Ⴔᄲ‫ڟڥ‬໱்ᅜतวՉට‫ݒํ׵ڦ‬ઍă

݀ቛLjᆖၚᇑ౞

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

࿢்ྺࢆ๑ᆩ޿߾ਏǖ

࿢்සࢆ๑ᆩ޿߾ਏǖ

๑ᆩ޿߾ਏ‫ڦ‬঳ࡕǖ

࿢்ཞ้๑ᆩ௬༌ኸళࢅ࿚༶঩ ༱Lj๯ံ๟ྺକ૙ൣ၄ጒĊĊඓ ԍ࿢்ෲ჋‫؜‬କ໯ᆶ੗ీ‫ڦ‬࿚ ༶Ljഄْߵ਍࿢்‫ڦ‬ణՔઠፇ ኯኝ૙࿚༶Ljፌࢫߵ਍వ‫ॽ܈‬ ࿚༶‫ݴ‬पă

࿢்ᅜ޿߾ਏྺኸళઠӻዺ࿢் ኝ૙໯ᆶ‫ڦ‬࿚༶ăኄഄዐӻዺፌ ‫ڦٷ‬๟޿߾ਏీࠕߵ਍࿚༶‫ڦ‬వ ‫ॽ܈‬࿚༶‫ݴ‬ૌăሞॡೲቑ‫ڦ‬ӄ૩ ዐLj༵࿚ྫ​ྫփࣷகฉ‫ٴڟڥ‬ӄă ၎‫ݒ‬LjేՂႷཚࡗփཞ‫ݛڦ‬๕ඁ ༵࿚ཞᅃ߲࿚༶Ljକ঴నᅃዖ༵ ࿚ፌྺްሗLjժ༵ႝ࿢்৑ଉᅜ ፌ०‫ݛڦڇ‬๕ඁ༵࿚ă

࿢்‫ڥۮ‬କසࢆᅜፌ኱থ‫ݛڦ‬๕ ඁ༵࿚Ljܸփ๟ሞᅃਸ๔৽ᆩ؏ ၡ‫౒߁ڦ‬ӝ࿚༶ްሗࣅLjԲසຫ ཉॲਔኮૌ‫ڦ‬ă


ӄ૩ჺ৯ ߾ਏ๑ᆩǖ࿚༶঩༱! ፇኯఁ‫׬‬ǖ୴෥ຕ਍ ࡔॆǖᆇ‫܈‬ ևோǖ౫ᄽዐ‫ڦ‬႑တࢅཚ႑रຍ ঙ෥ǖዺ૙෉ॲ߾‫ײ‬฾ ૴ဣටǖNIKITA DAGAR ᆰၒǖNIKITA@DIGITALGREEN.ORG

๑ᆩĐ࿚༶঩༱đ߾ਏሞ࿢்‫ڦ‬๫ೕ࠶૙ࢅ෉ॲཷ‫ాܓ‬ևፔֱۙ

୴෥ຕ਍๑ᆩ႑တࢅཚ႑रຍ! )ཚࡗ౫ᄽጆॆ்୤዆๫ೕ‫ݛڦ‬๕* ‫د‬խժ‫ݴ‬ၛᆇ‫܈‬౫௷ሞ౫ᄽዐ‫ڦ‬ፌॅํ७ă ኄၵ౫ᄽ๫ೕ‫ڦ‬ຕ਍ጨଙᆯ࿢்ాև‫ܓཷڦ‬዆ፕLj࠶૙๫ೕ๟࿢்߾ ፕዐፌዘᄲ‫ڦ‬ᅃ߲࣍বă‫ူړ‬Lj࿢்๑ᆩాևჺ݀‫ڦ‬रຍઠ࠶૙๫ೕ ੰLj‫ڍ‬ኄዖरຍ้ٗၳࢅ߾ፕଉฉઠຫժփ๟‫׉ݥ‬ඹᅟ๑ᆩă࿢்ኟ ሞ‫׈‬๬ยऺᅃ߲ాևֱۙઠӻዺቴ‫؜‬࿢்‫ڦ‬ᇵ߾ሞ๑ᆩ޿रຍ้໯ᇜ ‫ڦڟ‬࿚༶ă

࿢்ྺࢆ๑ᆩ޿߾ਏǖ

࿢்සࢆ๑ᆩ޿߾ਏǖ

๑ᆩ޿߾ਏ‫ڦ‬঳ࡕǖ

࿢்๑ᆩ࿚༶঩༱๟ᅺྺ࿢்ၙ ᄲࠓॺᅃၵ‫׉ݥ‬ਏ༹‫ڦ‬࿚༶ፕྺ ᅃ߲‫؛‬օඤวLj඗ࢫም݀ቛ‫߸ڟ‬ ਸ‫ݣ‬Ăཞ้ᄺ߸ྺްሗࢅ኱୲‫ڦ‬ ࿚༶ฉă࣮‫ٴ‬ኄၵ࿚༶ॽࣷӻዺ ෉ॲཷ‫ܓ‬௽ӣ߸ᆶၳĂ߸ߛၳ‫ں‬ ๑ᆩ๫ೕ࠶૙߾ਏă

࿢்๑ᆩ߾ፕ՗ዐ‫઀ڦ‬ॐઠยऺ ݀ߴాևၜణཷ‫ֱۙڦܓ‬࿚ਝLj ᅜُઠೠࠚ໱்๼෇ຕ਍Ăฉ‫د‬ ๫ೕᅜतऻ୤໲்‫ײࡗڦ‬ă๑ᆩ ࡗ‫׉ݥײ‬ຩ‫׏‬Ljᅺྺኄ߲߾ਏ‫ݥ‬ ‫׉‬०‫ڇ‬኱থLj࿢்੗ᅜӀቷ࿚༶ ‫ڦ‬వᅟ‫܈ײ‬ઠยऺ࿚ਝLjኄ๑‫ڥ‬ ࿚༶‫ٷٷྷݔ‬કቛă

࿢்‫ڥ‬ᅜᆩᅃዖ߸঳ࠓࣅ‫ݛڦ‬๕ ยऺ࿢்‫ֱۙڦ‬࿚ਝăԲස࿢் ยऺ‫ڦ؜‬සူब߲࿚༶ǖ

• ‫ܔ‬ᇀ୴෥ຕ਍ܸჾLjԍା໯ᆶ ๫ೕ‫ޭڦ‬Ԩྺ๊஺ዘᄲǛྺ๊஺ փዘᄲǛ

• ॽઠLjຣ੗ీࣷၙᄲ๭ण࿢் ྪበ‫ڦ‬ຕ਍Ǜ

• ᆶுᆶ੗ీᆶටࣷྮऻӝฉ‫د‬ ‫ڟ‬YOUTUBEฉ‫ڦ‬๫ೕ૾থཌྷ‫ڟ‬ COCOฉǛ

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

݀ቛLjᆖၚᇑ౞


!!ሞ฿ბ൞౎৽ᄽၜణዐྺփཞ‫ڦ‬૧ᅮ၎࠲ට௮ࣼ‫ۯ‬ऐࢅᄽजቱҹ ݀ቛLjᆖၚᇑ౞

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ


15

࿢ၙᄲ କ঴߾ፕ঍ाං ཚࡗ௽ඓ ૧ᅮ࠲ဣ } ට࿿࠲ဣ཮

֖ᇑ຤ೝ

๴ഔ݀ᇀ Namahn and Yellow Window Service Design, Design Flanders (2012)Ė‫ޜ‬ခยऺ߾ਏԈėǖ૧ᅮ࠲ဣ཮ ૙ၙཉॲူLj߸ްሗ‫߾ڦ‬ਏᆌ޿ࢾ‫ݯ‬ ຕනྜ‫ׯ‬ăߵ਍๼෇0๼‫ڦ؜‬቟୼ႠዊLj ฉ֫Ăཞपኮक़ႴᄲၹฆLjᅃอࡗࢫLj ీेᅜႪ߀ၳࡕ߸ॅă

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

݀ቛLjᆖၚᇑ౞

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

݀ቛLjᆖၚᇑ౞


15 ට࿿࠲ဣ཮

ኄ๟๊஺ ᅜत࿢ྺ๊஺ Ⴔᄲ໲Ǜ

? සࢆ๑ᆩ ਸ๔ऻ୤ే‫ڦ‬ణՔඖ༹LjԈઔ๴ᅮටLjᆩࢽईਜ਼ࢽLj໱்ీ‫ڥ‬ ᅮᇀే‫߾ڦ‬ፕLjགႀሞ՗ዐ႐ă඗ࢫLjᄂጣዐ႐ၠྔકቛLjՔ ጀഄ໱߾ፕ૴ဣටईፇኯă໱்੗ᅜ๟ᆶሴඪၹዺేኴႜई‫د‬ ‫߾ڦేٳ‬ፕ‫ڦ‬ටईፇኯă ཚࡗኝ૙߾ፕ૴ဣටࢅፇኯLjీණۨ໱்ᇑణՔඖ༹‫ڦ‬ਐ૗ă ૗ࢃ႐ሁৎLjᆖၚ૰ሁ‫ٷ‬ă‫ݒ‬ኮᅨ඗ă

ට࿿࠲ဣ཮๟ᅃ߲०‫੺ڇ‬য‫ݛ‬๕Ljӻేକ঴ే‫ڦ‬ణՔतํ၄ణՔ‫ݛڦ‬ ๕ă໲ॽ߁ઔే߾ፕዐภतփཞ߲ටࢅፇኯă໲ࣷඟే߸ൣ‫ںؤ‬କ঴ փཞ߲ටĂፇኯᇑే‫߾ڦ‬ፕ૴ဣᅜत၎ࢻ࠲ဣăኄ੗ీԈઔᇑే߾ፕ ኱থ၎࠲‫ڦ‬ටईม൶Ǘጨዺే‫༹ཷڦ‬DŽई੗ీኧ‫༹ཷڦే׼‬DžǗईే ‫ڦ‬ཞपĂ‫ںړ‬ม൶ࢅࡔाኧ‫ྪ׼‬ஏă! Đටा࠲ဣ཮đࣷ‫ྺׯ‬ᆶᅮጨᇸLj‫ݴ‬ၛే‫߾ڦ‬ፕࢅ߾ፕ࠲ဣăኄ߲߾ਏ एᇀࢍܻႍएยऺํᄓ๪ਸ݀‫ڦ‬૧ᅮ၎࠲ኁኩያྪ཮ॺ૬Ljᄺ৊ᅃօ๴ ‫ڟ‬Namahn and Yellow Windowยऺ‫ڦ‬૧ᅮ࠲ဣ཮ഔ݀ă

݀ቛLjᆖၚᇑ౞

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

໲ᄺీӻేኝ૙཮ዐ‫߲ڦ‬ටࢅፇኯLjॽ໱்‫ׯݴ‬փཞྪஏĂ ևோई૧ᅮඖă૩සLj໯ᆶٗ๚ᅅଐĂҾඇĂ࣍ৣĂঞᇣට ࢅፇኯࣄࡃᅃૌă჋ስᇑే‫ৣتڦ‬၎࠲‫ڦ‬൶ᇘă ྜ‫ࢫׯ‬Ljᇑే‫ܓཷڦ‬ॠֱ཮ฉ௅߲ටࢅፇኯLjසᆶႴᄲLjᇑ ፇᇵฆ༪ዘႎۨ࿋ࡃૌLjቴ‫ڟ‬ፌ๢ࢇ࿋ዃă༪ஃอ๫࠲॰࠲ ဣĂ༬๺࠲ጀ‫ܔ‬ၡ๟ᅃ߲ଆࡻ‫ڦ‬ਸ‫܋‬ăཚࡗൣညࣄۨ཮ዐ൶ ᇘLjేీ཭‫׃ࢅ؜‬ຎ߾ፕዘ႐ă


15 ࿢ၙᄲକ঴߾ፕ঍ाං ཚࡗ௽ඓ૧ᅮ࠲ဣ

ට࿿࠲ဣ཮

ࡔा ࡔా Ԩ‫ں‬ม൶ ഄ໲૧ᅮ၎࠲ኁ

ణՔඖ༹

௅ᅃ൶ᇘ੗ᆩᇀ ࡃຌߌĂጲ࿢ํ၄Ă ॳ੃ĂҾඇĂ࣍ৣ‫ڪ‬ੜ༶

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

݀ቛLjᆖၚᇑ౞


କ঴ิऄሞ‫׭‬๨ೖ௷੭ዐ‫ڦ‬༬ۨᆩࢽඖ࠲ᇀဢ๮‫ڦ‬༬՚໕൱ࢅႜྺ‫ݛ‬๕

݀ቛLjᆖၚᇑ౞

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ


16

࿢ၙᄲ କ঴߾ፕ঍ाං ཚࡗহۨ യሞణՔටඖ } ణՔටඖ

֖ᇑ຤ೝ

๴ഔ݀ᇀ Nesta (2009)Ė‫ظ‬ᅪഓᄽ߾ਏԈėዐ‫߾ڦ‬ፕ՗3aǖే‫ڦ‬ਜ਼ࢽ

૙ၙཉॲူLj߸ްሗ‫߾ڦ‬ਏᆌ޿ࢾ‫ݯ‬ ຕනྜ‫ׯ‬ăߵ਍๼෇0๼‫ڦ؜‬቟୼ႠዊLj ฉ֫Ăཞपኮक़ႴᄲၹฆLjᅃอࡗࢫLj ీेᅜႪ߀ၳࡕ߸ॅă

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

݀ቛLjᆖၚᇑ౞

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

݀ቛLjᆖၚᇑ౞


16 ణՔටඖ

ኄ๟๊஺ ᅜत࿢ྺ๊஺ Ⴔᄲ໲Ǜ සࢆ߸ࡻକ঴ే‫ڦ‬ణՔඖ༹ᅜतణՔඖ༹Ⴔ൱๟௅ᅃ߲ၜణईፇኯ‫ڦ‬ ࠲॰ăኄ߲߾ਏ๟ᅃ߲०‫੺ڇ‬য‫཰ڦ‬০ඁ߁ઔࢅକ঴ే੗ీࣷথ‫ڦة‬ ణՔඖ༹त໯Ⴔጨᇸă ణՔඖ༹ፌࡻᆩᇀፌ‫؛‬ඓۨຣ๟ထྭ‫ޜ‬ခ‫ܔڦ‬ၡतᅪᅭăཞ้Ljኄᄺ๟ ీᆶၳᇑ໱ට‫ݴ‬ၛ႑တ‫ݛڦ‬๕ă

? සࢆ๑ᆩ ཚࡗ੊୯ణՔටඖईፇኯ‫ڦ‬Ⴔ൱གႀ߾ፕ՗ăথጣཁेԴऻLj ௮ຎയሞࢇፕඖ༹ई๴ᅮඖ༹ăᄺ‫׈‬๬੊୯ഄ໱੗ీ‫ڦ‬๴ᅮට ईፇኯLjईᇑే‫߾ڦ‬ፕᆶ૧ᅮ0Ⴔ൱૴ဣ‫߲ڦ‬ටईፇኯă໱் ੗ీփཞᇀే‫ڦ‬ਜ਼ࢽă ేీॽփཞඖ༹ག෇փཞ‫ڦ‬՗߭ă๑ᆩ՗߭Ljేీॺ૬‫ܔ‬യ ሞ๭ᅮඖ༹‫ڦ‬ණ๎ă๬ጣགႀ‫ڹ‬ևਏ༹ଶᇘăኄࣷӻే߸ൣ ‫ؤ‬ණ๎ഄዐຕ਍ă

ྺ๴ᅮඖ༹ཁेఁ‫׬‬ई०঻๟࢔ᆶӻዺ‫ڦ‬ăසࡕే࣏ுᆶఁ‫׬‬Lj ྺే‫ڦ‬ऐࠓቴ‫؜‬ᅃ߲ᆶၳ‫پڦ‬՗ే்ཷ‫ڦܓ‬ఁ‫׬‬ăంఁՍᇀᇑ ഄ໱ཷ‫ܓ‬ईഄ໱૧ᅮ၎࠲ኁ༪ஃăే੗ᅜᆩ‫ݥ‬ኟ๕‫ڦ‬ႚ๕LjԲ සࢅವᆷईཞ๚ăႚ๕ᄺ੗ᅜ๟ኟ๕‫ڦ‬Ljፕྺࢇፕअӵईཨጨ ࣷᅱᅃև‫ݴ‬ă૙ၙཉॲူLjᇑཞే߾ፕ၎࠲‫ڦ‬ਜ਼ࢽईഄ๴ᅮට ঍ୁLjీӻేॠᄓే‫्ڦ‬ยă

ేසࢆ‫ࢬ׬‬ኄᅃඖ༹Ǜ

ేీӝ໱்ࣃ‫؜‬ઠ஘Ǜ DŽईሞُཌྷ‫؜‬໱்‫ڦ‬ቷೌDž

໱்Ⴔᄲ๊஺Ǜ

ేీߴ໱்๊஺Ǜ

༵ࠃ‫ܠ‬ณǛ

݀ቛLjᆖၚᇑ౞

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

ᆶ‫ܠ‬ณ ీ‫ܒ‬၄Ǜ

ే்‫ڦ‬ ࢻ‫ۯ‬ೕ୲ ሹᄣǛ

ేీ‫ڟڥ‬ ๊஺࣮ԒǛ

සࢆ༵ื ే்‫࠲ڦ‬ဣǛ


16 ࿢ၙᄲକ঴߾ፕ঍ाං ཚࡗহۨയሞణՔටඖ

ణՔටඖ

ేසࢆ‫ࢬ׬‬ኄᅃඖ༹Ǜ

ేీӝ໱்ࣃ‫؜‬ઠ஘Ǜ DŽईሞُཌྷ‫؜‬໱்‫ڦ‬ቷೌDž

໱்Ⴔᄲ๊஺Ǜ

ేీߴ໱்๊஺Ǜ

༵ࠃ‫ܠ‬ณǛ

ᆶ‫ܠ‬ณీ‫ܒ‬၄Ǜ

ే்‫ڦ‬ ࢻ‫ۯ‬ೕ୲ሹᄣǛ

ేీ‫ڟڥ‬ ๊஺࣮ԒǛ

සࢆ༵ื ే்‫࠲ڦ‬ဣǛ

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

݀ቛLjᆖၚᇑ౞


‫ॺظ‬ժᄇᅷ၎࠲ට࿿ႚၡᅜକ঴ჺට்‫ۯڦ‬ऐᇑԝࢫ‫ڦ‬ൻ‫ۯ‬૰

݀ቛLjᆖၚᇑ౞

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ


17

࿢ၙᄲ କ঴߾ፕ঍ाං ཚࡗ ၂၄໱்‫ڦ‬ ዷᄲ༬ኙ } ට࿿ႚၡ

֖ᇑ຤ೝ

๴ഔ݀ᇀ Ėฆᄽยऺ߾ਏԈė(2010)ǖঙ෥ᄇᅷ Ⴔᄲཞ๚0ཞप‫ࣆܔ‬LjҾಇ঍ୁ้क़Lj ੗ీႴᄲᅃཀᅜฉ้क़ཚ૰ྜ‫ׯ‬ă

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

݀ቛLjᆖၚᇑ౞

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

݀ቛLjᆖၚᇑ౞


17 ට࿿ႚၡ

ኄ๟๊஺ ᅜत࿢ྺ๊஺ Ⴔᄲ໲Ǜ ට࿿ႚၡ๟Ⴕࠓई၄ํ‫߲ڦ‬ටႚၡLj๟ᇑ༬ۨణՔඖ༹ࠏཚ‫ࠌڦ‬ཞ֖੊ ‫ۅ‬ăට࿿ႚၡ๟ٗ၎ຼ‫ڦ‬ᅃૌටዐ༵ൽ‫ࠌڦ‬ཞ༬ႠĊĊႜྺĂణՔࢅഄ ໲ૌຼ༬ႠĊĊཚࡗࠌཞ༬Ⴀକ঴ኄᅃඖ༹ăཚࡗ‫ظ‬ሰႵࠓႚၡޯᇎට ࿿ኄၵ༬ႠLjేփࣷᅍ୑ට࿿༬ኙဦবăኄᄣLjට࿿ႚၡӻే໮ۨ߾ፕ ࠲ጀටඖLjܸփ๟؏ၡ௮ຎ໱்ᆌ‫پ‬՗‫ڦ‬ඖ༹ă ॺ૬‫ڦࠀׯ‬ට࿿ႚၡLjႴᄲኪ‫੊ڢ‬୯నၵᅺ໎Ăࢮ๫నၵᅺ໎ăට࿿ ႚၡ‫ॺڦ‬૬ྫ​ྫ࠽‫ݘ‬ൽᄣLj௅ᅃઠᇸዐ੗ీԈࡤ‫ٷ‬ଉဦবă๎՚ࠌཞ ༬ኙLjኄ๟ॺ૬ට࿿ႚၡ‫ڦ‬ए‫إ‬Ljཞ้჋ስժํ၄ට࿿ဦবLjኄ๟࠲॰ ໯ሞăኟඓॺ૬ට࿿ႚၡీࠕӻዺేणາ࠽ᅮժॠᄓ঴ਦ‫ݛ‬ӄăཚ‫׉‬Lj ‫ॺظ‬ᅃၵට࿿ႚၡՍᇀ࠲ጀణՔඖ༹௅ᅃ‫ݴ‬ፇ‫࠲ڦ‬॰༬ኙă

? සࢆ๑ᆩ ට࿿ႚၡ‫پ‬՗ᅃ߲ፇኯၙᄲ‫ڦٳڟ‬ణՔ‫ݴ‬ፇă੊୯փཞට࿿ႚၡ ‫ڦ‬ೋࡻĂୟ၍ࢅణՔీӻేྺ༬ۨ‫ݴ‬ፇ༵ࠃ༬ׂۨ೗Ă‫ޜ‬ခă ᆩ՗߭ॺ૬ᅃ߲༬ۨට࿿ႚၡLj‫پ‬՗ే໯ຌፇኯ‫ڦ‬ణՔඖ༹ă ๬ጣంఁĂཁे཮ೌࢅ௮ຎ႗඀ĂरీࢅణՔ๑༬ۨට࿿ႚၡ ཌྷৎኸۨට࿿ă

ཁे ཮ೌईࣃၟ

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

࿢๟ຣǛ

࿢ࢅేথ‫ڦة‬4߲ᇱᅺǖ

࿢փࢅేথ‫ڦة‬4߲ᇱᅺǖ

1.

1.

2.

2.

3.

3.

ට࿿ႚၡఁ‫׬‬ǖ ణՔ‫ݴ‬ፇǖ ࿢‫ڦ‬႗඀

݀ቛLjᆖၚᇑ౞

ໜᅪཁे࠲ᇀ‫ࢅৣت‬ට࿿ႚၡ‫ڦ‬ഄ໲ဦবă

࿢‫ڦ‬Ⴀ߭

࿢‫ڦ‬रీ

࿢‫ڦ‬௔ၙ

࿢‫ڦ‬มࣷ࣍ৣ


17 ࿢ၙᄲକ঴߾ፕ঍ाං ཚࡗ໒ሰ໱்‫ڦ‬ዷᄲ༬ኙ

ට࿿ႚၡ ࿢๟ຣǛ

࿢ࢅేথ‫ڦة‬3߲ᇱᅺǖ

࿢փࢅేথ‫ڦة‬3߲ᇱᅺǖ

1.

1.

2.

2.

3.

3.

ཁे཮ೌईࣃၟ

ට࿿ႚၡఁ‫׬‬ǖ

ణՔ‫ݴ‬ፇǖ

࿢‫ڦ‬႗඀

࿢‫ڦ‬Ⴀ߭

࿢‫ڦ‬रీ

࿢‫ڦ‬௔ၙ

࿢‫ڦ‬มࣷ࣍ৣ

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

݀ቛLjᆖၚᇑ౞


ྺఁঢĐփৈ​ৈኻ๟ᅃ‫߾ݻ‬ፕđ‫ڦ‬൞౎৽ᄽೝ໼‫װ‬၄༵ᅱ

݀ቛLjᆖၚᇑ౞

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ


18

࿢ၙᄲ କ঴߾ፕ঍ाං ཚࡗ হۨ࿢‫ڦ‬ ‫ظ‬ႎኮ‫ت‬ } ‫׶‬౷ᇑയዊ཮

֖ᇑ຤ೝ

๴ഔ݀ᇀ ୿‫ܘ‬IDEO (2011) ᅜටྺԨยऺ߾ਏԈǖĖ‫ڿد‬ǖऺࣄဣଚ঴ਦ‫ݛ‬ӄė‫ܾڼ‬Ӳ-!‫ڼ‬135ᄻ Ⴔᄲཞ๚0ཞप‫ࣆܔ‬LjҾಇ঍ୁ้क़Lj ੗ీႴᄲᅃཀᅜฉ้क़ཚ૰ྜ‫ׯ‬ă

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

݀ቛLjᆖၚᇑ౞

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

݀ቛLjᆖၚᇑ౞


18 ‫׶‬౷ᇑയዊ཮

ኄ๟๊஺ ᅜत࿢ྺ๊஺ Ⴔᄲ໲Ǜ ‫׶‬౷ᇑയዊ཮๟ᅃ߲०‫݆ݛڦڇ‬Ljহۨే‫े޹ڦ‬ኵLjཚࡗࠓॺే‫߾ڦ‬ ፕࢅే‫ޜڦ‬ခ‫ܔ‬ၡኮक़‫࠲ڦ‬ဣઠํ၄ăኄᅃ߾ਏ༵ࠃ཮՗Ljేీ֧ࣄ ௅ᅃ߲‫ظ‬ᅪई঴ਦ‫ٯ‬แă

? සࢆ๑ᆩ ‫ܔ‬ᇀଇ߲‫܀‬૬‫ڦ‬ፖՔዡLj๯ံᄲඓۨేईేፇኯ໯༵ࠃ‫ڦ‬႑တ ᆌ޿‫ت‬ᇀన߲࿋ዃă๟‫ޏ‬๟ႎ‫ڦ‬႑တǛ๟‫ޏ‬๟ႎ‫ڦ‬๑ᆩኁǛথ ጣቴ‫ڟ‬ଇ߲࿋ዃ঍֮‫ݛںڦ‬Ljኄ߲‫৽ۅ‬๟ేၙ݀‫ڦ‬໯ሞ‫ت‬ă ేీ‫ڟڥ‬ᅃ߲ᆇၡ๟‫ޏ‬ਏᆶ೦࣋Ⴀ‫ڦ‬ईॺยႠ‫ڦ‬ሞᅃၵ၄ᆶ๚ ခฉLjසሺኵႠLjኄൽਦᇀే༵ࠃ႑႐໯ሞፖՔዡ‫ڦ‬࿋ዃăኄ ీӻዺే૙঴ే๟‫ޏ‬ሞፔߛ‫ޅ‬၃‫ڦ‬ႎ๚࿿ईኟሞ‫ޅگ‬၃‫߀ڦ‬৊ ᅙᆶ‫ڦ‬๚ခă

ే໯༵ࠃ‫ڦ‬႑တ࣏ీဦ‫ݴ‬Ljժ௮ຎ‫ڟ‬ኄ߲཮Ք‫ڦ‬փཞև࿋ăኄ ᄣీકොే‫ڦ‬࿔ॲ႑တă ኄዖ‫݆ݛ‬๟യሞ‫ڦ‬๕ඁ৊ႜཀྵస‫ޅ‬ԓLjኄᆶ૧ᇀ‫ేܔ‬ፇኯ༵ࠃ ׂ೗݀ቛർ‫ڢ‬ă

ႎᆩࢽ

ᆶ้ࢪཚࡗኄዖ‫ݛ‬๕ӝ๚ခଚ‫؜‬ઠ‫ܔ‬ᇀକ঴ᆶ‫ܠ‬ณ߾ፕLjᆶ‫ܠ‬ณ૧ᅮࢅ๟ ‫ޏ‬٪ሞ੗ႜ‫ݛڦ‬ӄ๟ᆶ‫׉ݥ‬ᆩ‫ڦ‬ăሞኄ߲߾ፕ՗ዐLjཚࡗ๑ᆩኁ༵ࠃ‫ڦ‬ ႑တLjేీࠕ௮ຎ‫؜‬నၵၙ݆ࢅ༵ࠃ‫ڦ‬႑တ๟ႎ‫ڦ‬ᅜतనၵ๟၄ᆶ‫ڦ‬ă

৊ࣅ‫ڦ‬

཭೦‫ڦ‬

DŽ೦࣋Ⴀ‫ڦ‬Dž

၄ᆶࠃᆌ

ႎࠃᆌ ‫ڿ‬ሺ‫ڦ‬

৊ࣅ‫ڦ‬

၄ᆶᆩࢽ

݀ቛLjᆖၚᇑ౞

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ


18 ࿢ၙᄲକ঴߾ፕ঍ाං ཚࡗ໒ሰ໱்‫ڦ‬ዷᄲ༬ኙ

‫׶‬౷ᇑയዊ཮ ႎᆩࢽ

৊ࣅ‫ڦ‬

཭೦‫ڦ‬

DŽ೦࣋Ⴀ‫ڦ‬Dž

၄ᆶࠃᆌ

ႎࠃᆌ ‫ڿ‬ሺ‫ڦ‬

৊ࣅ‫ڦ‬

၄ᆶᆩࢽ

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

݀ቛLjᆖၚᇑ౞


ӄ ૩ ჺ৯ ๑ᆩ߾ਏǖణՔඖ༹Ljට࿿ႚၡ ፇኯǖ૴ࢇࡔਸ݀ऺࣄຈ!࿪ጦ՚ਖ਼ຯ། ࡔॆǖ࿪ጦ՚ਖ਼ຯ། ևோǖม൶કቛ0ঞᇣ ঙ෥ǖม൶કቛጆॆ ၜణǖ૴ࢇࡔऺࣄ݀ቛຈ0૴ࢇࡔ૴ࢇኾᇼၜణĐ࿪ጦ՚ਖ਼ຯ།มࣷ‫ظ‬ႎतኾᇼၜణđ ૴ဣටǖANDREAS KARPATI ᆰၒǖANDREAS.KARPATI@UNDP.ORG

࿪ጦ՚ਖ਼ຯ།ࠅࠌঞᇣևူຌܹཡ༹ᇣ݀ቛएূࣷ‫څ‬႐Lj৑࠶‫಼ٷ‬ጨ ূཨ෇༹ᇣยแඖLj‫ڍ‬๑ᆩ୲ඐփ৑ටᅪLjᆮഄ๟໴๊߅DŽ࿪ጦ՚ਖ਼ ຯ།‫ڦ‬๯‫ۼ‬Džᅜྔ‫ں‬൶ă ܹཡ༹ᇣ݀ቛएূࣷ߸‫څ‬႐౫٩౰࡚֖ᇑሏ‫ڦۯ‬൧઄Ljᆯᇀ޴జණ๎ փፁĂࠞ૤փፁLjฯ዁ߴᇎኧ‫׼‬Lj໳்ுీ๴ᅮᇀ༹ᇣሏ‫ۯ‬ă

ᅺُLj৑࠶‫ٷ‬ଉཨጨए‫إ‬ยแ ࢅ௨‫༹ݯ‬ᇣยแLjසࢆ༵ߛยแ ๑ᆩ୲఼Ǜ

߾ፕ‫֖ݙ‬ᇑኁགႀ‫ڦ‬ణՔඖ༹ࢅට࿿ႚၡ՗ă

݀ቛLjᆖၚᇑ౞

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ


ӄ૩ჺ৯

࿢்ྺࢆ๑ᆩ޿߾ਏǖ

࿢்සࢆ๑ᆩ޿߾ਏǖ

࿢்ᇑ౎ൟටĊĊઠጲ‫ࢇںړ‬ፕ‫ٷ‬ბ‫ڦ‬ ბิፇኯକᅃ߲มࣷ‫ظ‬ႎ߾ፕ‫ݙ‬Lj࠲ጀ Đ༹ᇣٝ৊มࣷබࢇđăᆯׂُิକമ ৠ࠽ગ‫ڦ‬ၜణऺࣄLjᆶྭइ‫ڥ‬ᅃഥ࿵ӥ ெᇮ‫ڦ‬ၭ‫ܮ‬ঃ૤ăሞُ೺क़Lj࿢்๑ᆩ ĐణՔඖ༹đĂĐට࿿ႚၡđ‫߾ڪ‬ਏLj କ঴ᆩࢽLj࣏ᆩĐ࿚༶হۨđĂĐ‫ׯ‬ᅺ ཮đາ੊੗ీ࿚༶ࢅ঴ਦ‫ݛ‬ӄă

ĐణՔටඖđࢅĐට࿿ႚၡđ߾ਏᆶዺ ᇀბิາ੊࿄ઠᆩࢽ‫ڦ‬ਏ༹༬ኙă໱் ‫׉׉‬༌‫ڟ‬Đ‫د‬ཥॆབྷ๯సđLj‫ڍ‬ฉຎ߾ ਏӻዺ໱்‫༹ٷ‬ቨ࿥ਏ༹༬ኙǖన૛ლ ቴᆩࢽĂ໱்௅ཀፔ๊஺Ă໱்ᆶనၵ ਏ༹ॏኵĂ໱்๑ᆩఫၵ௃༹Ă໱்ᇑ ၄‫پ‬੔र࠲ဣසࢆ‫ڪ‬ă࿢்๑ᆩኄၜ߾ ਏ࣑࿋າ੊Ă࠲ጀణՔਜ਼ࢽ༬ኙă

ኄၵ߾ਏཚࡗෙ߲ዷᄲ੊ଉՔጚઠ჋ൽǖ

࿢்݀၄໯ᆶ࿚༶ ‫ۼ‬Ⴔᄲ੊୯ට࿿ႚၡĂ Ⴔ൱ࢅิऄඇৠ ֍ీ‫ڥ‬ᅜ঴ਦă

๑ᆩ޿߾ਏ‫ڦ‬঳ࡕǖ ࿢்݀၄໯ᆶ࿚༶‫ۼ‬Ⴔᄲ੊୯ට࿿ႚၡĂ Ⴔ൱ࢅิऄඇৠ֍ీ‫ڥ‬ᅜ঴ਦă ॺᅱǖ • ፌࡻփᄲ࠲ጀĐට࿿ႚၡđ߾ਏగᅃ !!ዖ༬ۨට࿿ૌ႙Ljᆌ޿‫ظ‬ሰ‫ܠ‬ዖට࿿ႚ !!ၡLjኄ๟ᆯᇀ࿚༶ࡥ߃փཞมࣷඖ༹ă • ๑ᆩമLjሞ߾‫ݙ‬ጚԢĂ๭णຕ਍๟ๆ‫ݴ‬ !!௽዇‫ڦ‬ă

1. ๢ᇀփࡤฆᄽᅺ໎‫ڦ‬ၭ႙ኾᇼऺࣄ 2. ๢ࢇራ೺Ă‫ׯ‬႙മมࣷ‫ظ‬ႎ঩܎ DŽጀዘ‫ظ‬ᅪႚ‫ׯ‬Ă࿚༶হۨࢅ݀၄ᆩࢽDž 3. ๢ࢇঞ๪0߾‫ݙ‬ᅃၭ้ాኴႜ

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

݀ቛLjᆖၚᇑ౞


ӄ ૩ ჺ৯ ߾ਏ๑ᆩǖට࿿ႚၡ ፇኯ;!૴ࢇࡔਸ݀ऺࣄຈ!੔໭࿦ ࡔॆǖ੔໭࿦ ևோǖ‫ݛں‬ዎ૙ ঙ෥ǖԨ‫ظں‬ႎޯ඄มࣷ௃༹ၜణঢ়૙ ૴ဣටǖLEJLA SADIKU ᆰၒǖLEJLA.SADIKU@UNDP.ORG ߸‫ܠ‬႑တǖHTTP://WWW.UNDP.ORG/CONTENT/KOSOVO/EN/HOME/OPERATIONS/PROJECTS/ DEMOCRATIC_GOVERNANCE/SMILE.HTML

࿢ࢅ࿢‫ܓཷڦ‬ ዂ૰ᇀॺ૬ਦ֧ኁ ࢅ౎ൟටኮक़ ‫ൃڦ‬଄ă ૴ࢇࡔ޺౰ፇኯ֖ᇑኄᅃऺࣄLjऺࣄԈઔᇑአহ౰Ⴀ‫ۆ‬ ‫ݔ‬ሞླྀ༬৊ႜဣଚ༪ஃă࿢்ᇜ‫ڟ‬ᅃ߲వ༶Ljఫ৽๟߸ ࡻ‫ں‬૙঴ణՔඖ༹Ljཚࡗ঻෇৊ᅃօକ঴ణՔඖ༹ăᅺ ُLj࿢்๑ᆩକĐට࿿ႚၡđ߾ਏă

݀ቛLjᆖၚᇑ౞

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

࿢்සࢆ๑ᆩ޿߾ਏǖ

๑ᆩ޿߾ਏ‫ڦ‬঳ࡕǖ

࿢்ᇑୃ߲ටሞ߾ፕ‫ݙ‬૛๑ᆩኄ߲߾ਏLj้‫׊‬3/6ၭ้ă ௅ට‫܀‬૬ॺ૬ට࿿ႚၡLjณፔ߀‫ۯ‬ăཚࡗኄ߲૴ဣLj࿢ ்੺໏ॺ૬Ⴔᄲথ‫ڦة‬၍ူටඖǗऄ‫ۯ‬ጆॆࢅბิዂ૰ ᇀႠ՚࿚༶Ljኄ๟࿢்փ‫׉‬থ‫ڦة‬࿚༶ăၭ႙‫׭‬๨ਃ௷ ࢔ณ๑ᆩླྀ༬Ljᅺُ࿢்ණ๎‫ڟ‬ኈኟথ‫ة‬ᆩࢽႴᄲཚࡗ ഄ໱๮܎Ljස૽೷ईĐླྀ༬࿷֕ਵ‫ݦ‬đऄ‫ۯ‬ĊĊኄ๟ᅃ ߲၍ူऄ‫ۯ‬Ljӻዺٝ৊၍ฉ༪ஃă

ኄᅃ߾ਏ‫׉ݥ‬ᆶዺᇀӻ࿢்໫ၭࢃ႐ణՔඖ༹Ljժକ঴ ໱்၍ฉ༪ஃ੗ీ‫؜‬၄‫ڦ‬࿚༶ă ࿢்߸ൣ‫ںؤ‬କ঴‫ڟ‬࿢்‫ڦ‬કቛऄ‫ۯ‬Ⴔᄲබࢇ၍ฉ၍ူ ऄ‫ۯ‬Ljժ൐ኄၵऄ‫ۯ‬ᆌ޿๔ᇀ‫ٷ‬ბLjժᆯბิࣷჇ‫د‬ă


19

࿢ၙᄲ ׂิႎ‫ظ‬ᅪ ཚࡗᇑঢ়૦ ժ঴ਦઓవ ‫ڦ‬ටࢇፕ } ‫ظ‬ᅪ߾‫ݙ‬

֖ᇑ຤ೝ

๴ഔ݀ᇀ Lovlie L.,Reason B.,Polaine A. (2013)Ė‫ޜ‬ခยऺǖٗ۴ִ‫ํڟ‬แė‫ڼ‬60ᄻLjRosenfeld Media

Ⴔᄲཞ๚0ཞप‫ࣆܔ‬LjҾಇ঍ୁ้क़Lj ੗ీႴᄲᅃཀᅜฉ้क़ཚ૰ྜ‫ׯ‬ă

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

݀ቛLjᆖၚᇑ౞

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

݀ቛLjᆖၚᇑ౞


19 ‫ظ‬ᅪ߾‫ݙ‬

ኄ๟๊஺ ᅜत࿢ྺ๊஺ Ⴔᄲ໲Ǜ

? සࢆ๑ᆩ ‫ظ‬ᅪ߾‫ݙ‬ణՔසူǖ • ॺ૬Ă༑໭‫ظ‬ᅪ • ჋ስĂॺ૬ፌॅ‫ظ‬ᅪ • ྺူ঩܎ਸቛ‫ظ‬ᅪLjॺ૬ൣညణՔ ൣည‫ݴڦ‬օऄ‫ࣄऺۯ‬तऄ‫้ۯ‬क़ࡀࣄᆶዺᇀ‫ظ‬ᅪ‫ࠀׯڦݙ‬ਸ ቛăዘᄲ‫ڦ‬๟ᄲጮဦࡀࣄ‫ظ‬ᅪ‫ݙ‬ă

‫ظ‬ᅪ߾‫ݙ‬ᆶऐࣷणࢇే߾ፕภतईᆖၚ‫ڦ‬փཞටඖLjժᇑኮࢇፕă໱ ்Ԉઔే๬཮থ‫ڦة‬ටඖLjేኟሞࢇፕ‫ڦ‬अӵLj၎ຼଶᇘ‫ڦ‬ጆॆLjई ঍ୁዐइᅮ‫ڦ‬ፇඖणࢇă๭णĂ‫ݴ‬ၛփཞঢ়ᄓLjࠌཞ‫ॺظ‬യሞ঴ਦ‫ݛ‬ ӄփ฿ྺࡻ‫݆ݛ‬ă

ሞ༬ۨ࿚༶ฉLj‫ظ‬ᅪ‫ߴీݙ‬ට்‫ټ‬ઠԐࡍ९঴ă‫ظ‬ᅪ‫ࠃ༵ݙ‬କᅃ߲न้๭ णᇑ‫ݴ‬ၛኪ๎‫઀ڦ‬ॐăࠓॺ൶क़ႴᄲኇጡLjබࢇઠጲփཞԝৠ‫ڦ‬ටඖă ኄᅃ߾ਏ༵ࠃᅃ߲ൣ‫ڇ‬Ljӻేᆶၳࡀࣄ൶क़Ă؊‫ۯۙݴ‬ፇඖओटႠă

ሞࡀࣄዐᆌ޿੊୯සူब‫ۅ‬ǖ • ‫ظ‬ᅪ‫ݙ‬ᆩ้‫ܠ‬৳Ljሞన૛৊ႜǛ • ຣઠ֖ेLjႴᄲనၵኪ๎Ăरీ঳ࠓǛ • සࢆҾಇන‫ײ‬Ǜ • ๟‫ޏ‬ᅜၭፇႚ๕৊ႜǛසࢆ‫ݴ‬ၛ‫ظ‬ᅪǛ • Ⴔᄲ๑ᆩనၵ֌ଙĂ߾ਏǛ • සࢆऻ୤‫ࡕׯ‬Ǜ ူ௬‫ڦ‬՗߭ৈࠃ֖੊ă௅‫ظࣄࡀړ‬ᅪ‫้ݙ‬Ljߵ਍ే‫ڦ‬Ⴔ൱0၌ ዆Ljໜ้Ⴊ߀DŽཁे0३ณ0ऻ୤Džă

5‫ݴ‬ዓ ॺ૬ऺࣄ

20‫ݴ‬ዓ হۨ௅ට0௅ፇ࠲ጀଶᇘ

30‫ݴ‬ዓ থ‫֖ࢅة‬ᇑ

15‫ݴ‬ዓ ዘႎ‫ݴ‬ፇत ‫ݴ‬ၛ‫܌‬೺‫ࡕׯ‬

݀ቛLjᆖၚᇑ౞

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

15‫ݴ‬ዓ ቛ၄ଣ้৊ቛ

30‫ݴ‬ዓ ৊ᅃօॺย


19 ࿢ၙᄲׂิႎ‫ظ‬ᅪ ཚࡗᇑঢ়૦ժ঴ਦઓవ‫ڦ‬ටࢇፕ

‫ظ‬ᅪ߾‫ݙ‬

5‫ݴ‬ዓ

20‫ݴ‬ዓ

঻ถ‫ظ‬ᅪ‫ݛݙ‬ӄ

হۨ࠲ጀ൶क़ DŽ૩ස!ၭፇႚ๕‫ॺظ‬ට࿿ႚၡDž

30‫ݴ‬ዓ

15‫ݴ‬ዓ

‫׃‬௽ణՔᆩࢽසࢆ૧ᆩే‫ࠃڦ‬ᆌ DŽ૩ස!ྺ௅ᅃට࿿ႚၡ‫ॺظ‬ୟ၍཮Dž

ቧཌྷሞ഻ฉLjኄᄣ௅ට‫ੂీۼ‬९

15‫ݴ‬ዓ

30‫ݴ‬ዓ

ᇑፇాഄ໱‫ׯ‬ᇵ‫ݴ‬ၛ‫ࡕׯ‬ ‫ݴ‬ၛၭፇණྺీׂิईሺेॏኵ‫ڦ‬ऐᇜ

৊ᅃօࠓॺཚࡗ๑ᆩ߾ਏඓۨ‫ڦ‬ऐᇜ DŽ૩ස!‫׶‬౷ࢅയዊ཮Ljฆᄽఇ๕཮LjՎࣅ૙ஃDž

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

݀ቛLjᆖၚᇑ౞


ሞ߾ፕ‫ݙ‬ዐၹፕᅜइ‫ڥ‬੗ీ‫ڦ‬঴ਦ‫ݛ‬ӄ

݀ቛLjᆖၚᇑ౞

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ


20

࿢ၙᄲ ׂิႎ‫ظ‬ᅪ ཚࡗ অ႐‫܀‬ሏ } ੺໏‫ظ‬ᅪ݀ิഗ

֖ᇑ຤ೝ

๴ഔ݀ᇀ Nesta (2013) ੺໏‫ظ‬ᅪ݀ิഗ! Բড०‫ڇ‬Ljጲ࿢࠶૙߾ਏ ၎‫ܔ‬ᆩ้ডณ

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

݀ቛLjᆖၚᇑ౞

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

݀ቛLjᆖၚᇑ౞


20 ੺໏‫ظ‬ᅪ݀ิഗ

ኄ๟๊஺ ᅜत࿢ྺ๊஺ Ⴔᄲ໲Ǜ ኄᅃ߾ਏཚٗփཞঙ‫ځੂ܈‬࿚༶ईऐᇜLjӻዺၭፇׂิ‫ظ‬ᅪăኄᆶዺᇀ ׂิᇀኍ‫ܔ‬യሞ঴ਦ‫ݛ‬ӄ‫ڦ‬ႎၙ݆Ljཞ้ᅜփཞ‫ݛ‬๕཈቟၄ᆶጨᇸLjे ഽ၄ᆶጨᇸăᆯ8ዖ‫ݛ‬๕ई཈቟ࠓ‫ׯ‬Ljٗዐ჋ስፌ๢ࢇླྀ४၄ᆶੜ༶‫ڦ‬ ‫ݛ‬๕Ljܸٗघ૤ศ֫༪ஃă ੺໏‫ظ‬ᅪ݀ิഗᆶዺᇀࠓॺ‫ظ‬ᅪĂ࿚༶ईߴᇎLj࠲૴փཞ൧ৠăྷජᅃ ߲߁౒ၠփཞ‫ݛ‬ၠჽฦ‫ظ‬ᅪLjघ݀༪ஃഽࣅ߁౒ăྺକᆶၳ๑ᆩ߾ਏLj ᆌ௽ඓ‫ۅ݀؜‬DŽ࿚༶ĂऐᇜĂ߁౒‫ظ‬ᅪई၄ႜॺᅱDžă

݀ቛLjᆖၚᇑ౞

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

? සࢆ๑ᆩ ‫ڼ‬ᅃօǖٗ၄ᆶ߁౒Ă࿚༶ईऐᇜਸ๔Lj඗ࢫᆌᆩ՗ዐ໯๖8 ߲཈቟ăኄၵօየ०‫ڇ‬ᅟႜLjӻዺׂิഄ໱ྖ൸Ă೦࣋ईჽฦ Đ‫ࡀ׉‬đ‫ݛڦ‬๕ăኄᄣLjేీሞ‫้܌‬क़ాׂิ৚ට‫ظ‬ᅪă

‫ݛ‬๕

‫ࡀ׉‬

ۙཀྵ

‫݋‬ገ‫ࡀ׉‬ႜྺ

බࢇ

ᇑഄ໱ࠃᆌබࢇ

ྊቛ

ྊቛࠃᆌ

‫ࣅݴ‬

൶‫ࠃݴ‬ᆌ

ሺे

ሺेႎᇮ໎

३ณ

ඁ‫أ‬గዖᇮ໎

ገ࣑!

ገ࣑ᆶ࠲ ଷᅃଶᇘ‫ڦ‬ႜྺ

ᅎኲ

ॽᅃዖႜྺ‫ڦ‬గᅃᇮ໎ ᅎኲ‫ڟ‬ଷᅃଶᇘ

ੲቧ

ٝ‫ׯ‬ፌट‫ڦ܋‬՗၄ႚ๕

‫ܾڼ‬օǖอ๫‫ظ‬ᅪLj඗ࢫ჋ስፌॅ‫ظ‬ᅪ዆ۨ੗ႜ‫ظ‬ႎऺࣄă

ྖ൸Ă೦࣋ईჽฦ


20 ࿢ၙᄲׂิႎ‫ظ‬ᅪ ཚࡗঅ႐‫܀‬ሏ

੺໏‫ظ‬ᅪ݀ิഗ

‫ݛ‬๕

ۙཀྵ

බࢇ

ྊቛ

‫ࣅݴ‬

ሺे

३ณ

ገ࣑

ᅎኲ

ੲቧ

‫ࡀ׉‬

ྖ൸Ă೦࣋Ăჽฦ‫ࡀ׉‬

‫݋‬ገ‫ࡀ׉‬ႜྺ

ᅅิዎթ

සࡕթට‫ྺׯ‬ᅅิକ఼Ǜ

ᇑഄ໱ࠃᆌබࢇ

ට்ሞփཞ‫ۅں‬থ๴‫ޜ‬ခ

සࡕփཞ‫ں‬൶‫ޜ‬ခৈᆶᅃ߲‫ޜ‬ခ੨఼Ǜ

ྊቛࠃᆌ

ӣཀLjბၯߴܹཡࢅ൞౎ට༵ࠃბသऐࣷ

සࡕბၯᄺ༵ࠃ༹ᇣࢅᇏૂၜణǗม൶༵ࠃᄽᇆੜ‫఼ײ‬Ǜ

൶‫ࠃݴ‬ᆌ

ᆶĐྤీđ‫ݛ‬๕

ᄲ๟ᅃၜ‫ޜ‬ခీࠕ߲ႠࣅĂ‫ݴ‬൶ࣅ఼Ǜ

ሺेႎᇮ໎

‫ג‬๨ၨ๳න‫׉‬ᆩ೗

ᄲ๟‫ג‬๨࣏ీྺ઻ටໃ఼֕Ǜ

ඁ‫أ‬గዖᇮ໎

॔ᇢ๟ᆶၳ႘༹݁ဣ‫࠲ڦ‬॰

ᄲ๟փ‫ڥ‬փ࠲Կ4क़॔ᇢ఼Ǜ

ገ࣑ᆶ࠲ଷᅃଶᇘ‫ڦ‬ႜྺ

ᅅᇾࢅऐ‫ׇ‬ሏᆐփཞ

ᄲ๟ऐ‫࠶ׇ‬૙‫ٯ‬แᆌᆩᇀᅅᇾ఼Ǜ

ॽᅃዖႜྺ‫ڦ‬గᅃᇮ໎ ᅎኲ‫ڟ‬ଷᅃଶᇘ

ঞბࢅಥଁ๟փཞႜྺ

ᄲ๟ಥଁᆅ෇ዐბঞᇣ఼Ǜ

ٝ‫ׯ‬ፌट‫ڦ܋‬՗၄ႚ๕

ბၯኧ‫ܹ׼‬ཡࢅ౎ൟටბသLjփ၌ᇀ༬้ۨक़ࢅ‫ۅں‬

ᄲ๟ბิీඪᅪ჋ስ้क़Ă‫ۅں‬৊ႜბသ఼Ǜ

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

݀ቛLjᆖၚᇑ౞


ྺĐइ‫ڥ‬ᇑბသđมࣷ‫֫ڹ‬൞౎ၜణ༑༪ၙ݆ᅜतഄ߸࠽‫ڦݘ‬ᆖၚ

݀ቛLjᆖၚᇑ౞

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ


21

࿢ၙᄲ ׂิႎ‫ظ‬ᅪ ཚࡗ ॺยႠ ၭፇ༪ஃ } າ੊ஷ

֖ᇑ຤ೝ

๴ഔ݀ᇀ de Bono, E. (1985)Ėୃ‫ۥ‬າ੊ஷėLjெࡔ૧༬ܻ&քશ‫؜‬Ӳม Ⴔᄲཞ๚0ཞप‫ࣆܔ‬LjҾಇ঍ୁ้क़Lj ੗ీႴᄲᅃཀᅜฉ้क़ཚ૰ྜ‫ׯ‬ă

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

݀ቛLjᆖၚᇑ౞

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

݀ቛLjᆖၚᇑ౞


21 າ੊ஷ

ኄ๟๊஺ ᅜत࿢ྺ๊஺ Ⴔᄲ໲Ǜ າ੊ஷీࠕॽᅃဣଚփཞ‫ࢅۅ࠵ڦ‬๫ঙ‫෇ټ‬༪ஃዐLjཞ้ᆼీԍኤ༪ஃ ൎዐዷ༶ăኄ߲‫݆ࠞݛ‬૤ට்ٗփཞঙ‫ځੂ܈‬ཞᅃ߲ዷ༶Ljժ൐๑ᅃ߲ ੂຼްሗ‫ڦ‬࿚༶ገࣅྺᅃ‫ׇ‬ඤଜ༪ஃ‫ڦ‬ጣ૰‫ۅ‬ăཷ‫ॽܓ‬ბࣷසࢆॽዚ‫ܠ‬ ၙ݆‫ݴ‬৊ୃ߲ൣည‫ࢅీࠀڦ‬ঙ෥ඖፇLjᆯُܸੂൣᅃ߲࿚༶‫ڦ‬ඇஸăྷ ජኄၵ࠵‫ۅ‬ઠࠓዾ‫ࣆܔ‬Lj੗ᅜՆ௨஦࿮ణ‫ڦ‬Ăཀகႜ੣‫ڦ‬ኛՑLjܸٗ‫ظ‬ ሰᅃ‫ׇ‬ᆶᅪᅭĂᆶዘ‫ڦۅ‬༪ஃăُ‫݆ݛ‬ঢ়ᆯĖୃ߲າ੊ஷėDŽDe Bono E. 1985Džୁႜਸઠă ௅‫ۥ‬ஷጱ‫ۼ‬ᆶᅃ߲փཞ‫ڦ‬ዷ༶Lj՗௽ᅃૌ༬ۨ࠵‫ۅ‬ă‫ܔ‬ᇀ௅ᅃ߲ඖፇLj ໯ᆶ‫ׯ‬ᇵ‫ۼ‬ሞĐᅃ‫ۥ‬ஷጱđ‫ాྷݔڦ‬າ੊గᅃዷ༶Ljኄᄣీӻዺ‫ॆٷ‬ሞ ཞᅃ้क़࠲ጀཞᅃঋ‫ۅ‬ăཞᄣ‫ں‬Ljኄᄺᆶ૧ᇀٗඇ༹‫ׯ‬ᇵ‫ت‬इ‫ڥ‬ᆶᅮ ‫ݒڦ‬ઍă၌ۨగ߲ዷ༶‫ࠕీྷݔڦ‬ඟ‫݀ॆٷ‬၄঴ਦగᅃઓవ࿚༶‫ڦ‬ႎ ‫݆ݛ‬LjԲසຫLjᅃ߲‫ۼॆٷ‬યຄᇀ႐‫ڦ‬࿚༶ዘႎՎ‫ڥ‬ĐఔิđLjᄺᆶ ૧ᇀኝ߲ཷ‫๎ࠌׯٳܓ‬ă

݀ቛLjᆖၚᇑ౞

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

? සࢆ๑ᆩ ๑ᆩĐາ੊ஷđᆶଇዖ‫݆ݛ‬ǖ 1.ཞᅃ้क़܎ాLj௅߲ට‫ٻۼ‬ฉ၎ཞ‫ڦ‬ஷጱă჋ስᅃ‫ۥ‬ஷጱLj ඗ࢫඟ௅߲ට‫ٗۼ‬ኄ‫ۥ‬ஷጱ‫ڦ‬ঙ‫܈‬ઠ֖ᇑ༪ஃă‫ܔ‬ᇀᅃ߲‫ڦٷ‬ ࿚༶Ljኄୃ‫ۥ‬ஷጱᄲ୾ୁᆩᇀ༪ஃă 2.‫ݴॆٷ‬՚‫ٻ‬ฉփཞ‫ڦ‬ஷጱLj඗ࢫٗփཞ‫ڦ‬ঙ‫֖܈‬ᇑ༪ஃă௅ ‫ۥ‬Đஷጱđ‫ۼ‬ᄲঢ়ࡗ؊‫ݴ‬༪ஃă༪ஃዐक़Lj‫ॆٷ‬੗ᅜ঍࣑ጲम ‫ڦ‬ĐஷጱđLj೨๑‫ٗॆٷ‬փཞ‫ڦ‬ঙ‫ੂ܈‬࿚༶ă

‫ׯ‬ब߲ঙ‫߳܈‬ᅴ‫ڦ‬և‫ݴ‬Lj༪ஃ੗ᅜᅃև‫ݴ‬ᅃև‫ୁ୾ݴ‬৊ႜLjܸ փ๟ඟ‫ॆٷ‬ጲᆯࣩ݀ă዁ᇀᆫံፌࢫ༪ஃన߲ĐஷጱđLjுᆶ ᅃۨ‫ڦ‬ຩႾLjփࡗፌ‫؛‬बْLjӀቷူ཮‫ڦ‬ຩႾ৊ႜࣷ߸ඹᅟᅃ ၵDŽٗĐ๚ํđ‫ڟ‬Đ࠶૙đDžă ᅃਸ๔LjᆩኄၵĐஷጱđ੗ీ၂‫ڥ‬ᆶၵႚ๕ࣅLj‫ଁڍ‬သबْLj ే৽ࣷ݀၄ၳࡕഄํ࢔௽၂ă සࡕ၄ํ൧઄ူᆩĐஷጱđփࢇ๢Ljఫేᄺ੗ᅜ๬๬UჀĂ࣫ ቤईኁਸ਼ೌLjኻᄲႀฉኄब߲ዷ༶৽੗ᅜକă

௅ዖ‫ీۼ݆ݛ‬ԍኤཷ‫ڦܓ‬༪ஃൎ༶ăኄၵĐஷጱđࣷॽ༪ஃ‫ݴ‬

๚ํ‫ڦ‬

൧Ⴣ‫ڦ‬

இड‫ڦ‬

৉ั‫ځܔ‬

ଳ࠼ᅃ෻

੦዆࠶૙


21 ࿢ၙᄲׂิႎ‫ظ‬ᅪ ཚࡗॺยႠၭፇ༪ஃ

๚ํ‫ڦ‬

າ੊ஷ

൧Ⴣ‫!ڦ‬

இड‫ڦ‬

৉ั‫ځܔ‬

ଳ࠼ᅃ෻

੦዆࠶૙

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

݀ቛLjᆖၚᇑ౞


࠲ᇀ࿐ิ‫ޜ‬ခ‫ڦ‬มࣷഓᄽኟ๬཮૙঴ᇑᆫံഄॏኵ༹၄

݀ቛLjᆖၚᇑ౞

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ


22

࿢ၙᄲ ׂิႎ‫ظ‬ᅪ ཚࡗᅜ ࠌཞॏኵ࠵ ྺए‫إ‬ၹۙ߾ፕ } ॏኵୁ‫ॺࠓײ‬

֖ᇑ຤ೝ

๴ഔ݀ᇀ Nesta (2009)Ė‫ظ‬ᅪഓᄽ߾ਏԈėዐ‫߾ڦ‬ፕ՗2aǖే‫ڦ‬ॏኵ࠵

Բড०‫ڇ‬Ljጲ࿢࠶૙߾ਏ ၎‫ܔ‬ᆩ้ডณ

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

݀ቛLjᆖၚᇑ౞

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

݀ቛLjᆖၚᇑ౞


22 ॏኵୁ‫ॺࠓײ‬

ኄ๟๊஺ ᅜत࿢ྺ๊஺ Ⴔᄲ໲Ǜ ేྺ๊஺ሞፔ၄ሞ‫߾ڦ‬ፕǛॏኵୁ‫߾ॺࠓײ‬ਏీඟే௮ຎൣ‫ؤ‬ኲߵᇀే ጲว‫߾ڦ‬ፕᅜत߸‫ܓཷڦٷ‬ዐ‫ڦ‬ॏኵ࠵Ljܸٗӻዺే࣮‫ٴ‬ኄ߲࿚༶ăሞ ేਦۨጲमᄲፔ๊஺‫ײࡗڦ‬ዐLjኄᄣ‫ڦ‬ॏኵ࠵ཚ‫׉‬Բഄ໱۫ဇ߸ᆶᆖၚ ૰ăኄ੗ీ๟ేၙ‫ړ‬඗‫ڦ‬ᅃၵ۫ဇLjేਥ‫ڥ‬๟၂ܸᅟ९‫ڦ‬Ljईኁేٗ࿄ ํाຫ‫؜‬ईኁႀူ‫۫ڦ‬ဇă඗ܸLjඓۨኄᄣ‫ڦ‬ॏኵ‫׉ݥ‬ዘᄲLjᆮഄ๟‫ړ‬ ేႴᄲၠጲम‫ڦ‬ཞ๚ࢅअӵ঴๥ጲम‫߾ڦ‬ፕ้ă ᅃ‫ڋ‬ඓۨକኄၵॏኵ࠵Lj৽ᄲᇑཷ‫ݴܓ‬ၛăኄᄣLj၎ཞ‫ڦ‬ॏኵ࠵੗ᅜፕ ྺే்‫ࠌڦ‬ཞጣᄅ‫ۅ‬Ljܸٗ०ࣅࢅे໏ፔਦۨ‫ײࡗڦ‬Ljᄺඓԍే‫߾ڦ‬ፕ മࢫᅃዂăኄၜ߾ፕੂฉඁփవLj‫ڍ‬ᅃ‫ڋ‬ණኈྜ‫ׯ‬Ljᅪᅭ‫ݐݥ‬ăԨ՗߭ ടࡻీӻዺేྜ‫߾ُׯ‬ፕăසࡕీඟ໯ᆶ‫ׯܓཷڦ‬ᇵ‫ׯྜۼ‬ጲम‫ڦ‬ॏኵ ࠓॺ཮Lj඗ࢫࢻ၎঍֮Բ‫ܔ‬Ljఫॽ‫׉ݥ‬ᆶ૧ᇀ๑ኝ߲ཷ‫๎ࠌׯٳܓ‬ă

? සࢆ๑ᆩ ๯ံLj௅߲ට‫ۼ‬ቴቧኽईኁबቧਸ਼ೌLjႀူేਥ‫๊ڥ‬஺‫ేܔ‬ ጲमࢅే‫ܓཷڦ‬ઠຫLjፌྺԐࡍăኄၵ۫ဇᆌ޿ీඟేਥ‫ڥ‬ ኈኟ؊஢ऄ૰ժ൐؊஢ඤ൧‫ں‬ཨวᇀጲमࢅཷ‫߾ڦܓ‬ፕዐă ‫ܔ‬ᆶၵටઠຫLj੗ీ๟ӻዺ՚ටLj‫ܔ‬ഄ໱ටઠຫLj੗ీ๟‫ظ‬ ሰईኁ‫ظ‬ႎLj‫ܔ‬ଷᅃၵටઠຫLj੗ీ๟‫׵‬႑Ăิༀԍࢺᅪ๎ య዁ଶ‫ڞ‬૰ă໯ᆶ‫ۼڦ‬ႀူઠĊĊన಄ഄዐᆶᅃၵ‫ేܔ‬ઠຫ ኻ๟ᆶ‫ߌۅ‬ਥĂժுᆶఫ஺ዘᄲă

ඟే‫ڦ‬ཞӵ்ᄺፔ၎ཞ‫ڦ‬๚ă໯ᆶට‫ڦ‬՗߭‫ۼ‬གࡻኮࢫLjࢻ ၎‫ݴ‬ၛLjੂ​ੂ‫ܔ‬నၵీࢻ၎ණ੗ăߴఫၵ༬՚କ঴ే‫ڦ‬ටੂ ੂే‫ྜڦ‬ኝ՗߭Lj࿚࿚໱்‫ڦ‬ᅪ९Ljኄᄣీӻే߸ࡻ‫ں‬૙ൣ ‫๊ڹڟ‬஺‫߸ేܔ‬ዘᄲăጹࢇᅜฉዖዖLjే৽ీඓ૬ᅃၜ‫ܔ‬ኝ ߲ཷ‫ܓ‬ઠຫ‫࢔ۼ‬ዘᄲ‫ڦ‬ॏኵ࠵କă

‫ేړ‬ႀူକ࢔‫ܠ‬ॏኵ࠵ኮࢫDŽ21߲ईኁ߸‫ܠ‬DžLjӝ໲்‫ڟݣ‬ ၎ᆌ‫߭ڦ‬ጱ૛ඁă՚‫څ‬႐ᄲᅃْགኟඓĊĊే੗ᅜໜᅪՎ࣑ ࿋ዃLj኱‫ڟ‬ඇևགኟඓྺኹăྺକඟే‫ڦ‬ႜ‫߸ۯ‬ᆶ‫ݛ‬ၠႠLj ඓԍĐᆦᇺዘᄲđఫᅃત૛ፌ‫ܠ‬ኻᆶ6߲ၜణă

ᆦᇺዘᄲ

ᆶ้ዘᄲ

बࢭփዘᄲ

߲ටॏኵ࠵ ᆦᇺዘᄲ

ᆶ้ዘᄲ

बࢭփዘᄲ

ཷ‫ܓ‬ॏኵ࠵

݀ቛLjᆖၚᇑ౞

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

ߵԨփዘᄲ

ߵԨփዘᄲ


22 ࿢ၙᄲׂิႎ‫ظ‬ᅪ ཚࡗᅜࠌཞॏኵ࠵ྺए‫إ‬ၹۙ߾ፕ

ॏኵୁ‫ॺࠓײ‬ ᆶ้ዘᄲ

बࢭփዘᄲ

ߵԨփዘᄲ

ᆦᇺዘᄲ

ᆶ้ዘᄲ

बࢭփዘᄲ

ߵԨփዘᄲ

ཷ‫ܓ‬ॏኵ࠵

߲ටॏኵ࠵

ᆦᇺዘᄲ

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

݀ቛLjᆖၚᇑ౞


ӄ ૩ ჺ৯ ๑ᆩ‫߾ڦ‬ਏǖSWOT‫ݴ‬ဆLjঙ෥ᄇᅷLjາ੊ஷ ऐࠓǖට‫཮ںڢ‬DŽHUMANITARIAN STREETMAPDž ࡔॆǖᆇ‫౅܈‬ဇჱ ‫ؑݔ‬ǖࠅਸ႑တ ૴ஏටǖKATE CHAPMAN ‫ۉ‬ᆰǖKATE.CHAPMAN@HOTOSM.ORG ߸‫ܠ‬ጨრǖHTTP://EN.OPENSTREETMAP.OR.ID/

ྺକߴ࿢்‫ڦ‬Ӑ‫ٷ‬૧ჱ ĊĊᆇ‫౅܈‬ဇჱ૴ࢇ३ሚऐࠓDŽAIFDRDž ؕण2014౎‫ڦ‬ऄ‫ۯ‬एূLj ࿢்‫้ړ‬ኟሞጚԢᅃ‫ݻ‬ጨূऺࣄກă ྺُLj࿢்ਉႜକᅃ߲ాև‫ࣷ୼֧ڦ‬ᅱLj ৊ܸॽഄገࣅ‫ׯ‬ᅃ߲߸‫߾ڦٷ‬ፕ‫ݙ‬Lj ᅜକ঴ࢇፕअӵࢅ૧ᅮ၎࠲‫ݛ‬ ‫ܔ‬ᇀ࿢்2014౎‫ݒڦࣄऺ܈‬ઍă

݀ቛLjᆖၚᇑ౞

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ


ӄ૩ჺ৯

࿢்ྺࢆ๑ᆩ޿߾ਏǖ

࿢்සࢆ๑ᆩ޿߾ਏǖ

๑ᆩ޿߾ਏ‫ڦ‬঳ࡕǖ

࿢்‫ڦ‬ᆩᅪ๟າ੊࿢்සࢆీ߸ࡻ‫ޜں‬ခ࿢்‫߾ڦ‬ፕ‫ܔ‬ၡ ࢅፇኯLjժ݀ਢഄ໱യሞ‫ڦ‬૧ᅮටă๚ํฉLj࿢்ঢ়‫׉‬ ௚฿ሞཞᄣ‫݆ၙڦ‬૛Ljၙփ‫؜‬ႎ‫݆ݛ‬ᅜথ‫ة‬փཞཷ༹ă ࿢ਥ‫ڥ‬Đට߭‫ݴ‬ဆđࢅĐາ੊ஷđ๟‫׉ݥ‬๢ᆩ‫߾ڦ‬ਏă ଷྔLjሞ࿢்‫ڦ‬ᆫ๞ࢅෑ๞ฉLj࿢ኻକ঴ጲमܸ‫ݥ‬ኝ߲ ཷ‫݆ੂڦܓ‬Lj໯ᅜ࿢๑ᆩକSWOT‫ݴ‬ဆăీൣည‫ں‬କ঴ മ၍ᇵ߾‫ܔ݆ၙڦ‬ᇀ࿢்๟‫׉ݥ‬ዘᄲ‫ڦ‬ă

ሞᅃ߲6ၭ้‫߾ڦ‬ፕ‫ݙ‬૛Lj࿢்‫ׯݴ‬ၭፇLj‫ݴ‬՚‫׈‬๬߳ዖ ߾ਏLj඗ࢫዘႎ਋ሞᅃഐLjࣹጺ࿢்‫݆ၙڦ‬Ljժ൐ӝႎ‫ڦ‬ ९঴े৊ጨূऺࣄກ૛ăጺ༹ઠຫLj‫ࡕׯ‬၂ዸLjܸ൐‫׉ݥ‬ ᆶ૧ᇀౡ਋ཷ‫ܓ‬LjᅺྺኄԲೝ‫׉‬ፔ‫ڦ‬ཀྵస‫ޅ‬ԓ߸ᆶ඀ă SWOT‫ݴ‬ဆ‫ܔ‬ᇀ࿢்‫ํ׉ݥܓཷڦ‬ᆩăኮࢫLj࿢்ᄺ๑ ᆩକට߭‫ݴ‬ဆ՗߭Ljᄺ࢔ᆶӻዺă࿢்‫׈‬๬ጣᆫࣅ၄ᆶ ‫ݛڦ‬ӄLjᅜક‫ٷ‬ਜ਼ࢽඖăᇀ๟Lj࿢்‫ݴ‬ဆକᅃၵ၄ᆶਜ਼ ࢽᅜྔ‫ڦ‬ට߭༬‫ۅ‬Ljժ‫ڟڥ‬କ‫׉ݥ‬Ԁ‫ۅڦ‬ጱă

ཚࡗُْऄ‫ۯ‬Lj࿢்‫ڟڥ‬କൣညਏ༹‫݆ၙڦ‬Ljժ൐ཷ‫ܓ‬ ၹፕႀ‫؜‬କᅃ‫ࣄऺݻ‬ກă߸ศᅃօLj࿢்‫ܔ‬ᅃၵాևୁ ‫ײ‬ᆶକ߸ࡻ‫ࣄࡀڦ‬Ljཚࡗኄၵୁ‫ײ‬Lj࿢்‫װ‬၄ߴඇᇵࢅ ࠶૙֫‫ࣄऺڦ‬࿔ॲॽ‫ڟڥ‬৊ᅃօᆫࣅăኄᄣ࿢்ሞ‫ظ‬ႎ ํ७ዐᄺీ߸ᆶణ‫ڦ‬Ⴀă ߴഄ໱๑ᆩኁ‫༵ڦ‬๖ǖ ߵ਍߳‫ں‬փཞ࿔ࣅLj๢‫ړ‬Ⴊ߀߾ਏాඹLjᅜദ৽փཞ‫ڦ‬ ᆈᇕ຤ೝă

඗ܸLj๑ᆩາ੊ஷྺ࿢்‫ټ‬ઠକᅃ‫ۅ‬஑‫ݑ‬Ljഄዐ੗ీᆶ ᅃև‫ݴ‬๟ᅺྺ࿢঴๥‫ڥ‬փ‫ܔ‬ă࿢ၙLjසࡕᄲ࿢ዘઠ‫ڦ‬ ࣆLj࿢ࣷံӝ௅߲ஷጱ‫ڦ‬ዷ༶‫݋‬ᅳ‫ׯ‬ᆇ‫౅܈‬ဇჱ࿔ă໚ ඗࿢‫ీۼܓཷڦ‬ᆩᆈᇕ঍༌Lj‫ڍ‬၎࠲‫ܔ౒߁ڦ‬ᇀ໱்ઠ ຫ࣏๟ࡗᇀ؏ၡକă

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

݀ቛLjᆖၚᇑ౞


ӄ ૩ ჺ৯ ๑ᆩ‫߾ڦ‬ਏǖॏኵୁ‫ॺࠓײ‬ ऐࠓǖFHI360 ࡔॆǖᆇ‫܈‬ ‫ؑݔ‬ǖࠅࠌॳ੃Ljᆐᄢत࿐ิ ঙ෥ǖଶ‫ܓ‬ ૴ஏටǖSUBBANAICKER KRISHNASWAMY ‫ۉ‬ᆰǖSKRISHNASWAMY@MPTAST.ORG

࿢‫ۼܓཷڦ‬๟ጆᄽටᇵLjྺዐᄕӺአު༵ࠃᆶ࠲ࠅࠌॳ ੃Ăᆐᄢࢅ࿐ิ‫ݛ‬௬‫ڦ‬रຍၹዺࢅኧᇲă࿢ਥ‫ڥ‬ጺᆶब ߲৆ᄲ‫ڦ‬࿚༶‫ڞ‬ዂ࿢்փీ໏ၳժዘ‫ޜࠃ༵ں‬ခLjܸٗ ‫ڞ‬ዂኈኟ‫ڦ‬มࣷ݀ቛణՔ஥஥ԥࢮ๫ăኄၵ࿚༶‫ٷ‬ዂ‫ݴ‬ ྺଇૌ!Lj߲ට‫ࢅڦ‬ऐࠓ‫ڦ‬Ljᄺ੗ᅜٗ࠶૙Ăට૰ጨᇸĂ ऐࠓ݀ቛኄၵ‫ݛ‬௬ฉઠੂă

࿢்ྺࢆतසࢆ๑ᆩ޿߾ਏ; ࿢๑ᆩକॏኵୁ‫߾ॺࠓײ‬ਏLj‫ݴ‬՚߲ٗටࢅऐࠓ֫௬ฉ ๎՚నၵ੗ᅜኟ௬‫߀ں‬Վኝ߲ဣཥ‫ࢃڦ‬႐ॏኵă࿢‫ၙڦ‬ ݆๟Ljኄ߲ဣཥᆌ޿‫׈‬๬ᅃူĐ߀Վ࠶૙‫ݛ‬๕đLjኄᄣ ሞྺ࿢்‫ڦ‬ਜ਼ࢽඖ༵ࠃዮසए‫੃ॳڦإ‬Ăᆐᄢࢅ࿐ิ‫ޜ‬ ခ้Lj৽ీࠕ๑߳ዖጨᇸ߸ߛၳ‫ࣩ݀ں‬ፕᆩă

ᇑཷ‫ࢇܓ‬ፕགႀॏኵୁ‫ॺࠓײ‬՗‫ڦ‬প཮

ᇵ߾ࢅऐࠓҾᇀ၄ጒ ࢅੇ਌߀Վ‫ڦ‬႐ༀLj ๟࿢்௬‫ڦܔ‬ ഄዐᅃ߲వ༶ă ࿢‫৽ܓཷڦ‬ට૰ጨᇸࢅऐࠓ݀ቛ዆ۨକᅃ‫ࣄऺ܈౎ݻ‬ăᄲ ॽኄၵࢃ႐ॏኵࣄ‫຺߲ׯݴ‬ૌ՚Ljຫഐઠඹᅟ‫ڍ‬ፔഐઠ వLj๚ํฉ໲்ሞ߲ටࢅऐࠓ‫֫ڦ‬௬‫ۼ‬ᆶዘ۠‫ڦ‬և‫ݴ‬ă ኄၵॏኵࣷໜጣਦ֧ට‫ڦ‬Ⴀ߭ࢅ‫ټ‬ଶࠅິጽၠ߀Վ‫ڦ‬ᇵ ߾‫ڦ‬ጆᄽ‫ܸ܈ײ‬ᆶ໯߀Վă

݀ቛLjᆖၚᇑ౞

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

๑ᆩ޿߾ਏ‫ڦ‬঳ࡕǖ ࿢்ॽ‫ࡕׯ‬ᇑ໯ࢇፕ‫ڦ‬አުևோ‫ݴ‬ၛLj၄ሞLj ໱்ኟ੊୯ཨጨ࿢்ă


23

࿢ၙᄲ ֪๬ᇑ߀৊ ཚࡗቨ࿥ ፌᆶၳ‫ݛڦ‬๕ } ৊օ‫݀ة‬ഗ

֖ᇑ຤ೝ

๴ഔ݀ᇀ Eberle, B (1997)Ėद‫߾݆؁‬ፕ՗ėLjெࡔPrufrock‫؜‬Ӳม

Բড०‫ڇ‬Ljጲ࿢࠶૙߾ਏ ၎‫ܔ‬ᆩ้ডณ

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

݀ቛLjᆖၚᇑ౞

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

݀ቛLjᆖၚᇑ౞


23 ৊օ‫݀ة‬ഗ

ኄ๟๊஺ ᅜत࿢ྺ๊஺ Ⴔᄲ໲Ǜ

? සࢆ๑ᆩ ՗߭ዐ‫ڦ‬௅߲࿚༶‫߾ڦేྺࣷۼ‬ፕ༵ࠃᅃ߲ၵႹփཞ‫ڦ‬๫ঙă ሞ੣߭ฉႀူే‫ٴڦ‬ӄLj‫ڍ‬৑੗ీ‫ں‬०লĊĊኄᄣፔ‫ڦ‬ణ‫ڦ‬๟ ྺକ‫װ‬၄‫؜‬ᅃ߲Đጺબđ๕‫߁ڦ‬઄Ljӻዺే૙঴ే‫߾ڦ‬ፕᇑံ മ‫ڦ‬ᆶඪࢆփཞኮ‫ت‬Ljᅜतසࢆీࠕ߀৊໲ă

՗߭ዐ‫ڦ‬࿚༶ኻ๟ྺକٝ๑ేາ੊‫ڦ‬૩ጱLj࣏ᆶႹ‫ܠ‬࿚༶ᄺࣷᇑ ُ၎࠲ă࠲॰๟ᆩኄ೿ૌ࿚༶ઠघ݀࠲ᇀയሞ߀৊‫ݛ‬ӄ‫ڦ‬າ੊ă

݀ቛLjᆖၚᇑ౞

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

‫ޮہ‬

༨༁

ଷᅃዖᆩ཰

Ⴊ߀

ۙኝ

঳ࢇ

޿߾ਏ्ۨඪࢆႎ‫۫ڦ‬ဇഄํ‫ۼ‬๟ᅙ٪ሞ๚࿿‫ڦ‬ᅃዖՎ༹ăኄ੗ీժ ‫ݥ‬ᆦᇺ‫ۼ‬๟ኟඓ‫ڦ‬Lj‫ٗڍ‬ኄ߲ঙ‫܈‬ઠາ੊ే‫߾ڦ‬ፕ࣏๟ీࠕӻዺేൣ ည‫ں‬঴๥ྺ๊஺ేፔ‫ڦ‬๚൧ᇑዚփཞDŽईኁຫ໲๟ሹᄣॺ૬ሞံമ‫ڦ‬ ए‫إ‬ฉ‫ڦ‬Džă

༺‫پ‬

৊օ‫݀ة‬ഗ๟ᅃፇీࠕӻዺేٗփཞ๫ঙੂ‫߾ځ‬ፕ‫ڦ‬࿚༶ă๴߾ਏĐद ‫݆؁‬đDŽEberle B.ᇀ2::8౎݀௽Džഔ݀Ljኄၵ࿚༶ྺକघ݀ేႎ‫ڦ‬າ੊ ‫ݛ‬๕ܸยऺ‫ڦ‬Ljܸ൐࿚༶‫ڦ‬ፇኯ‫ݛ‬๕ీࠕඟే߸੍ৎ၄ᆶ‫ڦ‬঴ਦ‫݆ݛ‬Lj ईኁٗփཞ‫ڦ‬ঙ‫܈‬༑໭ႎ‫ڦ‬യሞ঴ਦ‫ݛ‬ӄăኄዖ‫ࠕీ݆ݛ‬ඟే‫߾ڦ‬ፕ߸ ഽ๞Ljᆮഄ๟ሞ৪ኛ‫ݛ‬ӄᅙঢ়‫ڦܠ׉ݥ‬ଶᇘă


23 ࿢ၙᄲ֪๬ᇑ߀৊ ཚࡗቨ࿥ᆶၳ‫ݛڦ‬๕

৊օ‫݀ة‬ഗ

༺‫پ‬

঳ࢇ

ۙኝ

Ⴊ߀

ଷᅃዖᆩ཰

༨༁

‫ޮہ‬

ᆶనၵ֌ଙईጨᇸే༺࣑ईኁ঍࣑ۖ ܸٗઠ߀৊ే‫߾ڦ‬ፕǛ

සࡕేӝ߾ፕዐ‫ڦ‬ब߲փཞ‫ݛ‬௬঳ࢇ ሞᅃഐ‫ظ‬ሰၵႎ۫ဇLjࣷ݀ิ๊஺Ǜ

ሹᄣۙኝईኁྲۙᅃူే‫߾ڦ‬ፕܸٗ ๑໲ీ‫ޜ‬ခᇀഄ໱‫ڦ‬ణՔईኁᆩ཰Ǜ

ే‫߾ڦ‬ፕ࣏ీሺेၵ๊஺Ǜ

ే‫߾ڦ‬ፕሞഄ໱‫ݛں‬ᆶᆩ஘Ǜ

ే‫߾ڦ‬ፕ࣏ీሹ஺৛०ई०ࣅᅃူ஘Ǜ

සࡕేኝ߲‫߾ޮہ‬ፕୁ‫ײ‬ईኁ࣑ۙഄ ዐ‫ڦ‬ຩႾࣷሹᄣ@

߾ፕዐనၵᇮ໎ీ߸ᆶૂ඀Ǜ

සࡕేӝब߲ణ‫ڦ‬ईኁణՔࢇժഐ ઠࣷሹᄣǛ

ే੗ᅜཚࡗఇ‫ݠ‬ຣई๊஺ઠۙኝే ‫߾ڦ‬ፕǛ

ᆶనၵ‫ݛں‬੗ᅜഽۙईኁ཭‫؜‬ᅃူઠ ‫ظ‬ሰ߸‫ܠ‬ॏኵǛ

࣏ᆶຣీٗే‫߾ڦ‬ፕዐ๴ᅮǛ

ేీ๑ᆩనၵഄ໱‫߾ڦ‬ᅝ֌ଙǛ

ేీ࣑ᅃዖ‫݆ݛ‬ፔጲम‫߾ڦ‬ፕ஘LjԲ ස࣑߲࣍ৣǛ

߾ፕዐనၵᇮ໎ฯ዁ࡀሶీಙചۖǛ

සࡕేፔၵᇑ၄ሞፔ‫ྜڦ‬ඇ၎‫ڦݒ‬ ๚ࣷሹᄣǛ

ᆶ๊஺۫ဇ੗ᅜ঳ࢇഐઠܸٗ๑ే‫ڦ‬ ߾ፕၳᆩፌ‫ࣅٷ‬Ǜ

ే‫߾ڦ‬ፕీփీ‫ڟݣ‬గ߲ႎ࣍ৣ૛Ǜ

ಙചۖࢫᆩ๊஺ઠ༺࣑Ǜ

ሹᄣీዘႎፇኯᅃူే‫߾ڦ‬ፕǛ

నၵࡀሶేీ༺࣑ۖǛ

ేሹᄣӝཀޯࢅጨᇸ঳ࢇഐઠ‫ظ‬ሰᅃ ዖႎ‫݆ݛ‬Ǜ

ᆶనၵႎׂ೗ईኁ‫ظ‬ᅪ੗ᅜघ݀ే ‫ڦ‬ଳߌǛ

ే‫߾ڦ‬ፕዐనၵᇮ໎੗ᅜेഽܸٗ‫ظ‬ ሰႎ۫ဇǛ

ేీٗኮമፔࡗ‫ڦ‬ၜణዐधൽᅃၵၙ ݆ई๊஺‫ڦ‬ምᆩᅃْ஘Ǜ

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

݀ቛLjᆖၚᇑ౞


ᇑയሞᆩࢽᅃഐ֪๬࠲ᇀࠅࠌ࿐ิยแ‫ॺڦ‬ዾೝ௬ࡀࣄ

݀ቛLjᆖၚᇑ౞

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ


24

࿢ၙᄲ ֪๬ᇑ߀৊ ཚࡗ ๭णփཞ঩܎ ᆶᅮ‫ݒڦ‬ઍ } ᇱ႙֪๬ऺࣄ

֖ᇑ຤ೝ

๴ഔ݀ᇀ Nesta (2011)Ėࠅࠌ੣क़‫ڦ‬ᇱ႙֪๬ė

Ⴔᄲཞ๚0ཞप‫ࣆܔ‬LjҾಇ঍ୁ้क़Lj ੗ీႴᄲᅃཀᅜฉ้क़ཚ૰ྜ‫ׯ‬ă

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

݀ቛLjᆖၚᇑ౞

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

݀ቛLjᆖၚᇑ౞


24 ᇱ႙֪๬ऺࣄ

ኄ๟๊஺ ᅜत࿢ྺ๊஺ Ⴔᄲ໲Ǜ න‫ิ׉‬ऄዐLj࿢்௅߲ටၙ‫׈‬๬ႎ๚࿿้‫ࣷۼ‬๑ᆩĐᇱ႙đDŽPrototypeDž ĊĊԲසፔ‫ၙࢪ้ڦݗ‬๬ᄓ߲ႎ֓೷Ljඁనܹ‫ၙࢪ้ڦ‬ጽ߲ႎ၍ୟĊĊഄ ํ৽๟‫׈‬๬ႎၙ݆Ljੂ​ੂీփీምेᅜ߀৊ă‫ڍ‬ሞ߾ፕዐLjᇱ႙ඐփৈ ৈ๟Đ๬ᅃ๬đǗ‫ేړ‬๮ዐᆶᅃዖߛၳᆼ๢ࢇ‫ݛڦ‬ӄई‫้݆ݛ‬Ljሞླྀ෇ ๨‫ׇ‬ई‫ٷ‬ԴཨጨኮമLj‫ۼ‬Ⴔᄲᅃዖ‫ײ‬๕ࣅ‫݆ݛڦ‬ઠॠᄓă ‫ܔ‬ᇀ๑ᆩࢆዖ‫݆ݛ‬ᅜतࢇ๢ॠᄓే‫߾ڦ‬ፕLjᇱ႙֪๬ऺࣄీྺే༵ࠃᅃ ߲ए‫ํڍإ‬ᆩ‫߁ڦ‬બăే੗ᅜᆩ߳ዖ֌ଙઠॺᅃ߲ᇱ႙Ljᄺ੗ᅜৈ​ৈ๟ ႀူईኁ՗ᄇ‫݆ၙڦే؜‬ăĐᇱ႙֪๬ऺࣄđᄺీӻዺॺ૬ॠᄓୁ‫ײ‬ă සࡕేీӀቷ‫ײ‬๕ࣅ‫ڦ‬օየઠፔLjၳࡕፌࡻăኄᄣ‫ేࣆڦ‬੗ᅜ‫׼‬Ⴤ߀ ৊ጲम‫߾ڦ‬ፕLjཞ้Ն௨‫ݒ‬ઍ໿‫ٗܠ‬ዐ௚฿ă߾ਏ՗༵߭๖କଇ߲Բ ডᆶᅮ‫ڦ‬๬ᄓ঩܎ǖਸ݀ራ೺Ljईኁਸ݀ࢫ೺Ăྜඇཨ෇๑ᆩኮമă

݀ቛLjᆖၚᇑ౞

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

? සࢆ๑ᆩ ‫ظ‬ႎࡗ‫ײ‬ዐ࢔‫ܠ‬঩܎‫ۼ‬੗ీᆩ‫ڟ‬ᇱ႙Ljᅜُઠ༑໭ႎၙ݆ई ኁॠᄓ၄ᆶ‫݆ၙڦ‬Ljੂ​ੂ๟‫ޏ‬ႜ‫ڥ‬ཚLjසࢆ߸ࡻ‫߀ں‬৊ă๑ ᆩᇱ႙ᄺඓํ‫ܠܠ‬ᅮ฀ă࠲॰๟ᄲඓԍᇱ႙‫ॺٲڦ‬०‫ڇ‬Ս ᅓLj߸‫࠲ںܠ‬ጀࢃ႐ࠀᆩܸփ๟৛ዂኝഋăᅃۨᄲᆨߎ‫׈ں‬ ๬วՉᅟ‫ڦڥ‬๚࿿Ljኻᄲీӻዺే๬ᄓႎၙ݆न੗Ljփᄲኻ ๟༌ஃईኁ੣ၙఫၵၙ݆ă

ၙ݆

‫׈‬๬

ӝူ՗‫ړ‬ፕए‫إ‬ኸళઠࡀࣄే‫ڦ‬ᇱ႙֪๬ăࡀࣄᇱ႙้Ljᆦ ᇺᄲൣ‫ںؤ‬Ք௽ేၙᄲॠᄓ‫ࢃڦ‬႐ၙ݆ăඓԍጲमጺ঳‫؜‬କ ሹᄣཚࡗዘႎ‫ݴ‬ದऄ‫ۯ‬ĂጨᇸĂටᇵईኁ֌ଙઠ߀৊ే߾ፕ ‫ڦ‬໯ᆶ‫݆ݛ‬ă

ॠᄓ

ၘຎ


24 ࿢ၙᄲ֪๬ᇑ߀৊ ๭णփཞ঩܎ᆶᅮ‫ݒڦ‬ઍ

्ย ௽ඓేၙᄲॠᄓ‫ࢃڦ‬႐ၙ݆ई्ย

ᇱ႙֪๬ऺࣄ

੺໏‫׈‬๬ᅃူే‫݆ၙڦ‬Ljಒ܏໲ሞ၄ํ ิऄዐ๟‫ޏ‬ႜ‫ڥ‬ཚ

߀৊ే‫݆ၙڦ‬ኮࢫምॠᄓᅃْLjሞኟ ๕ླྀ‫؜‬ኮമLjጣዘॠᄓဦব

ଚᅃ߲ൣ‫ڇ‬Ljӝ໯ᆶํ၄ే‫݆ၙڦ‬Ⴔᄲ ‫۫ڦ‬ဇ‫ऻۼ‬୤ူઠ

ࠓॺᅃ߲࠲ᇀၙ݆‫ڦ‬ၭఇ႙Ljᆩਸ਼ೌĂኽቧĂओఢĂ྘ਏईኁే วՉ‫ڦ‬ඪࢆ۫ဇ‫ۼ‬੗ᅜăኄᄣే዁ณీٗෙྼ‫ڦ‬ঙ‫ၙڦేڟੂ܈‬ ݆LjԲॠᄓኄ߲ၙ݆๟‫ీޏ‬ຩ૧ሏႜईኁ࣏ᆶ୑۴ă

ࠓॺᅃ߲࠲ᇀၙ݆‫ڦ‬ႎఇ႙ăᆯᇀేᅙঢ়‫݆ၙُܔ‬ፔକ߀৊Lj ၄ሞేᆌ޿ቨ࿥କ߸‫ڦܠ‬ဦবࢅᇮ໎ႴᄲॠᄓLjੂ​ੂ໲்ཞօ Ⴀසࢆă

ऄ‫ۯ‬ĂጨᇸĂටईኁ֌ଙLjྺକඟే‫݆ၙڦ‬ፁࠕ၄ํీࠕํแLj Ⴔᄲ‫ڦ‬໯ᆶ۫ဇ

ᇜ‫ڦేڟ‬ణՔᆩࢽ้Ljӝే‫ڦ‬և‫݆ၙݴ‬ቛ๖‫؜‬ઠLj्ጎ໲்ᅙঢ় ํ၄ăణՔᆩࢽ்ሹ஺ኪ‫ڢ‬ኄၵLjᆼሹ஺๑ᆩǛే੗ᅜᆩĐঢ়૦ ཮đፕྺኸళઠ๭ण‫ݒ‬ᆌăᄲ‫׈‬๬փཞ‫ڦ‬੗ీႠLj༑໭ᆶுᆶഄ ໱‫ڦ‬ፔ๚‫݆ݛ‬ă

ምቛ๖ᅃူే‫݆ၙڦ‬ăే੗ᅜᆩĐઢ཮đ߾ਏፕྺኸళLjઠॠ ᄓփཞ‫ڦ‬ᇮ໎๟փ๟Եُࢇಆă ምӝ๬ᆩঢ়૦ऻ୤ူઠLjኄْᄲԲฉْ߸ၘဦă๬๬ࠤ๚૛‫ڦ‬ ໯ᆶօየ๟փ๟‫ۼ‬ሏገኟ‫׉‬ă

ӝే‫߾ڦ‬ፕ‫ݣ‬ሞ঄ࠤ๚‫ৣ࣍ڦ‬ዐLjӝ๬ᆩঢ়૦ऻ୤ူઠLjඓԍే ுᆶ୑ۖඪࢆօየă

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

݀ቛLjᆖၚᇑ౞


ᇑཷ‫ׯܓ‬ᇵ዆ۨࢅ‫ݴ‬ၛႎ‫ޜ‬ခၜణ‫݆ၙڦ‬

୿‫ܘ‬2013ඇ൰‫ޜ‬ခჟଁᆐ ݀ቛLjᆖၚᇑ౞

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ


25

࿢ၙᄲ ֪๬ᇑ߀৊ ཚࡗ ߁ຎ࿢ࢅ ૧ᅮට‫࠲ڦ‬ဣ } ༹ᄓ཮

֖ᇑ຤ೝ

๴ഔ݀ᇀ Schneider J., Stickdorn M., (2010)Ėኄ৽๟ยऺາ੊ėǖ ᆩࢽኮ୫ࣃքLjҮఛຯ༬‫چ‬BIS‫؜‬Ӳม Ⴔᄲཞ๚0ཞप‫ࣆܔ‬LjҾಇ঍ୁ้क़Lj ੗ీႴᄲᅃཀᅜฉ้क़ཚ૰ྜ‫ׯ‬ă

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

݀ቛLjᆖၚᇑ౞

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

݀ቛLjᆖၚᇑ౞


25 ༹ᄓ཮

ူ௬‫ڦ‬՗߭ၠేቛ၄କසࢆ੺໏ۨᅭఫၵᆖၚഄ໱ටೠॏే߾ፕ‫ڦ‬ব ‫ۅ‬ĊĊཞ้ᄺԈઔକኄၵব‫ۅ‬໯‫پ‬՗‫ڦ‬࿚༶ࢅऐᇜăᅃ߲ྜኝ‫ڦ‬Đ༹ ᄓ཮đཚࡗ཭‫ׂڦే؜‬೗‫࠲ڦ‬॰༬‫ۅ‬LjॽႹ‫ްܠ‬ሗ‫ڦ‬႑တ౪໫ྺᅃቧ ߸ඹᅟ૙঴‫ڦ‬՗߭ă

݀ቛLjᆖၚᇑ౞

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

๭णᇑే߾ፕ၎࠲‫ڦ‬ට்‫༹ڦ‬ᄓLjᆩኄ߲՗߭ऻ୤ူઠă௅ ቧ՗߭‫ܔ‬ᆌᅃ࿋ే঍༌ࡗ‫ڦ‬ටĊĊፌ‫ڦ޷ݿ‬႑တଉྫ​ྫઠጲ ᇀࣷ༌ă

‫ࡗݡ֑ేړ‬փཞ‫ڦ‬ඖ༹Ă๭णକᅃဣଚĐ༹ᄓ཮đኮࢫLjే৽ ੗ᅜ‫ܔ‬ኄၵ཮Ք৊ႜ঍֮ԲডLjܸٗ݀၄Lj‫ܔ‬ᇀే‫ޜڦ‬ခLjට ்‫ڦ‬ยၙई༹ᄓዐᆶనၵዘް‫؜‬၄‫ڦ‬࿚༶ăሏᆩኄ߲߾ਏ๑‫ڥ‬ ॠᄓ‫߸ײࡗڦ‬ᆶ‫ׯ‬ၳLjܸ༵ٗืే‫ׂڦ‬೗‫ڦ‬ᆩࢽ༹ᄓă

փৈᄲվጛ໱்‫ڦ‬ႜྺLjཞ้ᄺᄲվጛ໱்‫ۯڦ‬ऐࢅ஢ፁߌă௬ ‫ܔ‬Đྺ๊஺đLjᄲᆶᇑĐ๊஺đᅜतĐሹᄣđ၎ཞ‫܈ߌ௺ڦ‬ă

࠵ִ

༹ᄓ཮ӻዺేٗഄ໱ට‫ڦ‬ঙ‫߾ڦేځੂ܈‬ፕLjኄၵට੗ీ๟ే‫ڦ‬ᆩࢽĂ ٗዐ๴ᅮ‫ڦ‬ටईኁే‫ڦ‬ཨጨටăኄ߲߾ਏยူփཞ‫ڦ‬ୟ০ࢅব‫ۅ‬ઠ՗๖ ට்සࢆߌኪĂ૶থईኁೠॏే໯ፔ‫߾ڦ‬ፕĊĊኄၵටᇑే‫߾ڦ‬ፕׂิ ኱থ঍ण‫ڦ‬ব‫ۅ‬ᆮഄዘᄲăණൣኄၵব‫ۅ‬Lj཭‫؜‬ኄၵࢻ‫ۯ‬Ljీࠕӻዺే ‫ݒ‬າేᇑኄၵටසࢆࢻ၎࠲૴Ljᄺీඟే‫߾ڦ‬ፕ߸े‫׊‬ᇺă

? සࢆ๑ᆩ

ঞჟ

ኄ๟๊஺ ᅜत࿢ྺ๊஺ Ⴔᄲ໲Ǜ

ණ๎

࠲॰ᆩ཰

঳ࡕ


25 ࿢ၙᄲ֪๬ᇑ߀৊ ཚࡗ߁ຎ࿢ࢅ૧ᅮට‫࠲ڦ‬ဣ

༹ᄓ཮ ࠲॰ᆩ཰

঳ࡕ

ኄ߲ටሹᄣණ๎ే‫ڦ‬ǛDŽԲසࠅ࠲ऄ‫ۯ‬Ljม঍௃༹Ljईኁ੨ܺ၎‫د‬Dž ໱0໳ᅜമᆶ๊஺၎࠲ঢ়ᄓǛ

ేࢅُටኮक़ਏ༹‫૴ڦ‬ဣ‫ۅ‬๟๊஺Ǜ ࠲॰้ਗ਼ᆶనၵLjԲස༬՚ࡻईኁ༬՚ֶ‫༹ڦ‬ᄓ@

ُට‫ݒ‬ઍසࢆǛDŽԲසཚࡗม঍௃༹Ljईኁൕ੨঄ຎDž ‫ݒݛܔ‬ઍࡗࢫLjే‫ܓཷڦ‬ᆶுᆶ߶৊‫ٯ‬แǛ

ঞჟ

࠵ִ

ණ๎

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

݀ቛLjᆖၚᇑ౞


ྺగᅝຍĂยऺࢅ࿔ࣅ‫ాࣄ֧ࣷރ‬ևᇑྔևऄ‫ۯ‬

݀ቛLjᆖၚᇑ౞

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ


26

࿢ၙᄲ ֪๬ᇑ߀৊ ཚࡗ ၘຎ࿢்‫ڦ‬ ሏႜࢅጨᇸ } ઢ཮

֖ᇑ຤ೝ

๴ഔ݀ᇀ Julier J., Kimbell L. (2012)Ėมࣷยऺ‫ڇ݆֓ݛ‬ė‫ڼ‬44ᄻǖઢ཮

Ⴔᄲཞ๚0ཞप‫ࣆܔ‬LjҾಇ঍ୁ้क़Lj ੗ీႴᄲᅃཀᅜฉ้क़ཚ૰ྜ‫ׯ‬ă

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

݀ቛLjᆖၚᇑ౞

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

݀ቛLjᆖၚᇑ౞


26 ༹ᄓ཮

ኄ๟๊஺ ᅜत࿢ྺ๊஺ Ⴔᄲ໲Ǜ ઢ཮৽๟‫ܔ‬ᅃ߲ऐࠓሏႜ൧઄‫߁ڦ‬બLjԲස࠲॰ऄ‫ۯ‬Ăׂ೗Ă‫ޜ‬ခLj ᅜतᇑణՔ๴ዚĂ૧ᅮටࢅ๴ᅮටኮक़‫ڪۯࢻڦ‬ăઢ཮ీࠕӻዺే௽ ඓ၄ᆶ‫ڦ‬ጨᇸසࢆీࠕዘፇईዘް૧ᆩᅜतႴᄲనၵႎጨᇸLjཞ้ᄺ ీ๑ేକ঴ే‫߾ڦ‬ፕ੗ీ‫ټ‬ઠనၵᆖၚă‫ేړ‬๬཮ࡀࣄईኁ߀৊ే‫ڦ‬ ߾ፕ้Ljኄ߲߾ਏๆ‫ݴ‬ዘᄲă

? සࢆ๑ᆩ ే੗ᅜٗူ՗ዐ‫ڦ‬ඪᅪᅃ߭ਸ๔‫ॺظ‬ઢ཮Ljኻᄲགࡻే‫ܓཷڦ‬ ᇑᆩࢽई๴ᅮටኮक़ࢻ‫࠲ڦۯ‬॰‫ۅ‬न੗ă՗ཀྵ‫ڦ‬ब߲঩܎‫پ‬՗ ేࢅే‫ڦ‬ᆩࢽኮक़ࢻ‫ۯ‬໯ᄲঢ়૦‫ڦ‬ब߲঩܎DŽਸ๔Ăฉ๮೺Ă ศ෇๑ᆩ೺ĂࢫჄDžăፑՉ‫઀ݛڦ‬ሶ‫پ‬՗໯ᆶ‫ڦ‬ऄ‫ۯ‬LjԈઔྔ ևేᇑኮࢻ‫ڦۯ‬ට‫ڦ‬ऄ‫ۯ‬LjᄺԈઔే‫ాܓཷڦ‬և‫ڦ‬ऄ‫ۯ‬ăĐࢻ ‫ۯ‬၍ୟđሶ՗๖ྔևऄ‫ۯ‬ᇑాևऄ‫ֶڦۯ‬ᅴă ՗߭ူӷև‫ऻݴ‬ሜକ‫ܓཷڦేړ‬ᇑྔևࢻ‫้ۯ‬Ljཷ‫ాܓ‬ևྜ ‫ׯ‬କనၵऄ‫ۯ‬Ljኻ๟०‫ںڇ‬௮ຎຣፔକ๊஺Ăྺ๊஺ፔᅜत ໱்‫ۼ‬ᆩକనၵ߾ਏईဣཥă՗߭ฉӷև‫ݴ‬ሶऻሜକ‫ڦేړ‬ ཷ‫ܓ‬ᇑኮࢻ‫้ۯ‬Ljྔև‫ڦ‬ऄ‫ۯ‬ᆼᆶనၵLjཞᄣ‫ں‬Ljᄺ๟०‫ڇ‬ ௮ຎຣፔକ๊஺Ăྺ๊஺ᅜत໱்‫ۼ‬ᆩକనၵ߾ਏईဣཥă

གႀ߾ਏ՗߭ీࠕӻేӝ߾ፕ‫ݴ‬঴‫߸ׯ‬ၭ‫ڦ‬ဦবăཚࡗቛ၄Đࢻ‫ۯ‬၍ ୟđLjઢ཮ీࠕॽဦব‫ݴ‬ဆዘႎ঳ࠓࣅăĐࢻ‫ۯ‬၍ୟđీࠕቛ၄‫ే؜‬ ‫ڦ‬ణՔ๴ዚĂ๴ᅮටĂഄ໱૧ᅮටᅜतే‫ڦ‬ऐࠓాև߳‫ݛ‬ऄ‫ֶڦۯ‬ᅴă

ਸ๔

ྔևऄ‫ۯ‬ ాևऄ‫ۯ‬ घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

ྜ‫ُׯ‬՗߭੗ᅜٝ๑ేາ੊߾ፕዐ‫߳ڦ‬ዖᇮ໎Lj‫ظ‬ሰĂࠏཚ ᅜतፌࢫླྀ‫ׂڦే؜‬೗ई‫ޜ‬ခ߳Ⴔᄲ๊஺ăే੗ᅜᆩُ߾ਏ ઠ‫ݴ‬ဆ‫ူړ‬ई࿄ઠ‫ڦ‬గᅃ൧ႚă࿮ஃ๟నᅃዖLjኄ߲՗߭‫ۼ‬ ీӻే཭‫؜‬ՂႴ‫ڦ‬ጨᇸࢅ‫ײ‬ႾLjժॽኄၵᇑටईऐࠓ૴ဣഐ ઠă๬ጣٗփཞ૧ᅮට‫ڦ‬ঙ‫܈‬ઠྜ‫ׯ‬ઢ཮Ljཞ้ᇨ֪໱்ࣷ ᆶనၵऄ‫ۯ‬Ăࣷ‫߾ڦేܔ‬ፕፕࢆ‫ݒ‬ᆌă

้क़

ᆩ‫߾ڦڟ‬ਏĂ ௃঻ईጎዃ

݀ቛLjᆖၚᇑ౞

ٗፑ዁ᆸLjేႴᄲ੊୯నၵऄ‫ۯ‬Ăኴႜටई߾ਏ‫ܔ‬ᇀփཞ‫ڦ‬ ঩܎ፌྺ‫ۆ‬႙ăፔࡻକኄ‫ۅ‬Ljే৽ీ‫࠲ܔ‬॰ऄ‫ۯ‬ĂႴᄲ‫ڦ‬ጨ ᇸᅜतԵُኮक़‫૴ڦ‬ဣႚ‫ׯ‬ᅃ߲‫ٷ‬ዂ‫ڦ‬କ঴ă

ට்ፔକ๊஺Ă ߌਥ‫ڟ‬କ๊஺Ă ኪ‫๊ڢ‬஺ ईණྺ๊஺

ཷ‫ׯܓ‬ᇵ்ፔକ ๊஺Ăߌਥ‫ڟ‬କ ๊஺Ăኪ‫๊ڢ‬஺ ईණྺ๊஺ ᆩ‫ڦڟ‬ኧ‫߾׼‬ਏ ईဣཥ

ฉ๮೺

ศ෇๑ᆩ೺

ཕኹ


26 ࿢ၙᄲ֪๬ᇑ߀৊ ཚࡗၘຎ࿢்‫ڦ‬ሏႜࢅጨᇸ

ઢ཮ ้ क़

ਸ๔

ฉ๮೺

ศ෇๑ᆩ೺

ཕኹ

ྔևऄ‫ۯ‬

ᆩ‫߾ڦڟ‬ਏĂ ௃঻ईጎዃ

ට்ፔକ๊஺Ă ߌਥ‫ڟ‬କ๊஺Ă ኪ‫๊ڢ‬஺ईණྺ๊஺

‫ۯ‬

ాևऄ‫ۯ‬

ཷ‫ׯܓ‬ᇵ்ፔକ๊஺Ă ߌਥ‫ڟ‬କ๊஺Ă ኪ‫๊ڢ‬஺ईණྺ๊஺

ᆩ‫ڦڟ‬ኧ‫߾׼‬ਏईဣཥ

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

݀ቛLjᆖၚᇑ౞


ӄ ૩ ჺ৯ ᆩ‫߾ڦڟ‬ਏǖঙ෥ᄇᅷLj࿚༶হۨLj৊օ‫݀ة‬ഗ ፇኯఁ‫׬‬ǖSBCSOL - INCUBADORA DE EMPREENDIMENTOS SOLIDARIOS ࡔॆǖәဇ ଶᇘǖ‫ظ‬ᄽ৛หᇑरీ༵ื ঙ෥ǖมࣷยऺኁ ૴ဣටǖRENATA MENDES ‫ۉ‬ጱᆰၒǖRENATACM@UOL.COM.BR

৑࠶ઠጲኄᄣᅃ߲ਏᆶᆬ৳૦๏ ‫ںڦ‬൶Ljኄၵ๮߾ᅝට்‫ׂڦ‬೗ ඐৈ​ৈ๟ए‫ํܸإ‬ᆩLjժுᆶঢ় ࡗඪࢆ๨‫ׇۙ‬ჺă

ᆯ߾অ்዆ፕ‫ڦ‬ၑঈ္ྼ዆೗

Sumaréፖ஌ሞ฽ԍஆLj๟ᅃፗᆶጣᆬ৳አዎࢅมඖิऄ૦๏‫׭ڦ‬๨ă ෙๆ౎മLjĐ࿮‫ں‬ሏ‫ۯ‬đፇኯሼྺକәဇ‫ڦ‬౫ᄽ߀ܸ߫۷ኛLjኄፗ‫׭‬ ๨৽๟۷ኛࢅ঴ၹᅱ‫ڦ‬ᅃև‫ݴ‬ă࿢ሼࢅ࿵࿋ሞSumaré዆ፕၑঈ္ྼ߾ ᅝ೗‫ڦ‬౰Ⴀ౫௷ᅃഐ߾ፕLjӻዺ໳்ਸ݀ႎ‫ׂڦ‬೗Ljස‫ڨ‬ቸĂ‫ۈ‬ጱĂ ࢈ጱă৑࠶ઠጲኄᄣᅃ߲ਏᆶᆬ৳૦๏‫ںڦ‬൶Ljኄၵ๮߾ᅝට்‫ׂڦ‬ ೗ඐৈ​ৈ๟ए‫ํܸإ‬ᆩLjժுᆶঢ়ࡗඪࢆ๨‫ׇۙ‬ჺăᅺُă໚඗ሞर ຍฉ࢔ᢕຄLj‫ڍ‬໳்ణമ‫ׂڦ‬೗࢔వቴ‫ڟ‬ၨୟă

૴ࢇ߾ፕ‫ݙ‬૛‫ڦ‬࿚༶ۨᅭᇑ৊օ‫݀ة‬ഗ‫߾ڦ‬ፕ՗߭Ljྺ๢ᆌ‫ںړ‬ཉॲLjᅙঢ়ԥ‫݋‬ᅳྺ‫ںړ‬ᇕჾ

݀ቛLjᆖၚᇑ౞

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ


ӄ૩ჺ৯

࿢்ྺࢆ๑ᆩ޿߾ਏǖ ࿢்ਦۨሞׂ೗ਸ݀ኮമ৽঻෇ăᄺ৽๟ ຫLj‫ݴ‬ဆኄၵ౰Ⴀ๮߾ᅝට‫ڦ‬ॏኵࢅ໳் ‫ࠤڦ‬๚ă࿢்ऺࣄᆩኄၵࠤ๚ඁ‫ظ‬ሰᅃဣ ଚׂ೗Ljޯᇎ໲்ᅃ߲߸ࡻ‫ߵڦ‬एᅜߴ໲ ்ቴ‫ڦࡻ߸ڟ‬ၨୟă࿢்ᄺ࠲ጀኝ߲ࠃᆌ ૾ǖٗᇱ֌ଙ‫ڦ‬๭इ‫ׂڟ‬೗‫ئڦ‬٪Ljᅜඟ ኝ߲ࡗ‫ߛे߸ײ‬ၳă

ྺକኄၵ๮߾ᅝට‫ׂิڦ‬रേ৊ႜ߸ेဦ ዂ‫ݴڦ‬ဆࢅೠຎLj࿢்֑ᆩକ৊օ‫݀ة‬ഗ ߾ਏLjኄ߲߾ਏྺే༵ࠃᅃဣଚٗփཞঙ ‫ੂ܈‬࿚༶‫݆ݛڦ‬ă

࿢்ॽঙ෥ᄇᅷĂ࿚༶হۨᅜत৊օ‫ة‬ ݀ഗ‫߾ڪ‬ਏሏᆩᇀኄْํ७ă๯ံLj࿢ ்Ⴔᄲ๮߾ᅝට்঄ຎ໳்ጲमࢅ໳் ม൶‫ࠤڦ‬๚Ljሞُ࿢்֑ᆩକ೗߭‫ݴ‬ဆ ߾ਏ‫߀ڦ‬ՊӲ‫ܔ‬ኄၵࠤ๚ࢅ૦๏৊ႜକ ჺ৯ăໜࢫLj࿢்๑ᆩ࿚༶হۨ߾ਏ‫ܔ‬ ໱்‫ࠤڦ‬๚৊ႜց؊Ljेฉ໱்ණྺԲ ডዷᄲ‫ڦ‬࿚༶ă࿢ሏᆩ࿚༶হۨኄᅃ߾ ਏLjॽኄၵ೟ৡገՎ‫ׯ‬ऐᇜă

ኄၵ߾ਏྺఫၵுᆶ‫ظ‬ᄽঢ় ᄓ‫ڦ‬ටᆅ෇କĐฆᄽາ੊đ ‫౒߁ڦ‬

࿢்සࢆ๑ᆩ޿߾ਏǖ

๑ᆩ޿߾ਏ‫ڦ‬঳ࡕǖ

ྺକඟ໳்঄ຎጲमLjኄၵ๮߾ᅝටࣷ๴ ‫ڟ‬ᅃ߲௢‫ڦހ‬ĐԐ࿿࢈đă௅࿋౰Ⴀࣷ‫ٶ‬ ਸ࢈ጱժ௮ຎ໳்ሞ૛௬ቴ‫۫ڦڟ‬ဇă ࢈ጱ૛ᆶᅃ௬৥ጱLjཚࡗ໲ઠ๑ኄၵ౰ Ⴀ߸ࡻ‫ں‬ኟ๫Ăൡུ໳்‫݆ၙڦ‬Ă߲ට ‫ڦ‬௔ၙࢅरీăໜࢫ࿢்ࣷॽኄၵ঳ࡕ ኝ૙‫ݴ‬ፇLjժ‫ܔ‬௅ፇ৊ႜ೗߭‫ݴ‬ဆă࿢ ྺ௅ᅃ߲๮߾ᅝට‫ظۼ‬ሰକᅃ߲एᇀ໳ ்௮ຎ‫ڦ‬Ⴕెට߭ă࿢்࣏๭णఫၵ໳ ்ਥ‫ڥ‬ፆҹ໳்݀ቛ‫ڦ‬࿚༶Ljժሏᆩ৊ օ‫݀ة‬ഗ߾ਏઠၙ‫؜‬ᅃၵႎӸ݆ăཚ‫׉‬ ࢔‫݆ࣷၙܠ‬ዘްLj࿢்ᆶ้ᄺࣷӝᅃၵ ࿚༶ंၫLj‫ڍ‬঴ਦ‫ݛ‬ӄ‫߲ڦ‬ຕᅙঢ়ᇺ‫ג‬ ࡗ࿚༶‫߲ڦ‬ຕLjኄ֍๑ྜኝ‫ݴڦ‬ဆᆶᅪ ᅭăሞኄፗ٩ግ૛ඍณՂᄲഗ֌ࢅ֌ଙ ‫ڦ‬၄ၡๆ‫ݴ‬೵Փă࿢ฯ዁փీ‫ٶ‬ᆇPDF Ӳ‫߾ڦ‬ਏ՗߭Lj໯ᅜ࿢ኻీሞ߾ፕ๪૛ ᆩ֒෥‫ڦ‬ኽ‫༺پ‬Ljժॽ໲்ཌྷሞ็ӱฉă

ኄၵ߾ਏྺఫၵுᆶ‫ظ‬ᄽঢ়ᄓ‫ڦ‬ටᆅ෇ କĐฆᄽາ੊đ‫౒߁ڦ‬ă໲ӻዺఫၵ౰ Ⴀ౫௷்૙ൣጲम‫ڦ‬າୟLjӻዺ໳்ྺ ጲमย૬ํ​ํሞሞ‫ڦ‬ణՔժ൐ॽణՔဦ ࣅྺփཞ঩܎‫ڦ‬ਏ༹ႜ‫ۯ‬ă ُྔLjኄၵ߾ਏྺ௅ᅃ߲ට‫ࠃ༵ۼ‬କ० ௽ᅟ‫ڦۮ‬ᇕჾLjփ࠶໱்‫ڦ‬ঞᇣԝৠࢅ ߲ටණኪ຤ೝසࢆăሞࣃքฉႀ‫ڦ؜‬ఫ ၵ࿚༶‫ڦ‬ኸ‫ူڞ‬Lj࿢்༵‫؜‬କᅃ߲‫׉ݥ‬ ॏኵ‫ڦ‬ం༶Ljኄᄺྺ࿢்ሞഄ໲ଶᇘ‫ڦ‬ ฆᄽఇ๕༵ࠃକઢԨă

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

݀ቛLjᆖၚᇑ౞


ߵ਍๴ᅮට၄ํิऄዐ‫ࠤڦ‬๚ྺၭ‫ܮ‬႑‫ٿ‬ऐࠓࠓॺᇼৠ

݀ቛLjᆖၚᇑ౞

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ


27

࿢ၙᄲ ԍ‫׼‬ᇑํแ ཚࡗ ߸ࡻ‫ں‬ ۙ‫ۯ‬๴ᅮටඖ } ᆐၨ঳ࠓ

֖ᇑ຤ೝ

๴ഔ݀ᇀ Nesta (2009)Ė‫ظ‬ᅪഓᄽ߾ਏԈėዐ‫߾ڦ‬ፕ՗4aǖᆐၨ঳ࠓ

Ⴔᄲཞ๚0ཞप‫ࣆܔ‬LjҾಇ঍ୁ้क़Lj ੗ీႴᄲᅃཀᅜฉ้क़ཚ૰ྜ‫ׯ‬ă

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

݀ቛLjᆖၚᇑ౞

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

݀ቛLjᆖၚᇑ౞


27 ᆐၨ঳ࠓ

ኄ๟๊஺ ᅜत࿢ྺ๊஺ Ⴔᄲ໲Ǜ Đᆐၨđే໯ፔ‫ڦ‬๚ժփጺᅪ࿆ጣॽ໲ၨ๳ۖăසࡕၨ๳ׂ೗๟ే‫ڦ‬ፌ ዕణ‫ڦ‬Ljఫ஺ᆐၨ঳ࠓॽӻዺేํ၄ኄᅃణ‫ڦ‬Lj‫ڍ‬ཞ้ᆐၨ঳ࠓ࣏ᆶഄ ໱ፕᆩLjԲසۨᅭට்සࢆٗփཞঙ‫܈‬ႚ‫߾ేܔׯ‬ፕ‫݆ੂڦ‬ĊĊᄺీ཭ ၂ᆖၚኄ߲ࡗ‫߳ڦײ‬ዖऐࣷăኄ๟ྺే‫ࣄऺڦ‬ኛൽཨጨ‫࠲ڦ‬॰߾ਏă ᆐၨ঳ࠓ՗߭ᅜ঳ࠓࣅ‫ݛڦ‬๕ӻዺేٗ๴ᅮට‫ڦ‬ঙ‫֪܈‬๬ే‫߾ڦ‬ፕLjഄዐ ภत‫ڦڟ‬ᇮ໎਩ࣷሞփཞ‫܈ײ‬ฉᆖၚට்‫߾ేܔ‬ፕ‫݆ੂڦ‬Ljӻዺే߸ࡻ ‫ں‬૙঴‫ేړ‬ထྭྃᆗܸ‫้؜‬໯Ⴔᄲ࠲ጀ‫ݛݛڦ‬௬௬ă‫ేړ‬ထྭۙ‫ۯ‬ᇑే ᅃഐ߾ፕ‫ڦ‬ට֖ᇑ‫ࣄऺڦేڟ‬ዐઠ้LjĐᆐၨ঳ࠓđ߾ਏᄺๆ‫ݴ‬ᆶᆩă

݀ቛLjᆖၚᇑ౞

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

? සࢆ๑ᆩ փᄲӝĐᆐၨ঳ࠓđ߾ਏ‫ړ‬ፕ‫ك‬٦‫ڦ‬ฆᄽ߾ਏLjӝ໲‫ړ‬ፕᅃ߲ ऐࣷLjඟేٗ๴ᅮට‫ڦ‬ঙ‫ݒ܈‬າే‫߾ڦ‬ፕă

ే੗ᅜٗགႀඪᅪ߭ጱਸ๔LjுᆶᅃۨຩႾăኻᄲԍኤྜ‫ׯ‬௅ ᅃև‫ݴ‬न੗Ljཞ้փ܏߀৊‫ٴ‬ӄLj኱‫ేڟ‬ණྺ໲்ీ؊‫ٴ࣮ݴ‬ ໯ᆶ࿚༶ă

ኄॲ߾ਏీӻዺ૑ൣ໱்‫ڦ‬Ⴔᄲࢅ༹ᄓLjܸٗӻዺేາ੊සࢆ ߀৊ే၄ሞईৃࢫ‫ׂڦ‬೗ă

ׂ೗

ํा࣍ৣ

ࡗ‫ײ‬

‫ۅں‬

ॏ߭

ට࿿

Ⴧ‫د‬


27 ࿢ၙᄲԍ‫׼‬ᇑํแ ཚࡗ߸ࡻ‫ۯۙں‬๴ᅮටඖ

ᆐၨ঳ࠓ

ׂ೗

‫ۅں‬

ॏ߭

௮ຎᅃူ๑‫߾ڦేڥ‬ፕᇑዚփཞ‫ڦ‬Đ‫܀‬༬ஜ‫ۅ‬đLjኄၵஜ‫ۅ‬ᆌ޿ൣည‫߾ే؜ۅں‬ፕ‫ڦ‬༬ኙࢅࡻ‫ت‬

ට்ీሞనܹথ‫߾ڦేة‬ፕᅜतට்ሹ஺ඁఫ఼ܹǛ

ేٗే‫߾ڦ‬ፕዐ‫ܠڟڥ‬ณ࣮ԒǛ

ํा࣍ৣ

ࡗ‫ײ‬

ට࿿

Ⴧ‫د‬

ే‫ڦ‬Ӹࠅ๪ߴే‫ڦ‬ᆩࢽĂࠃᆌฆࢅᇵ߾ାူକሹᄣ‫ڦ‬ᆇၡǛ

ే‫ິࠅڦ‬ᆩሹᄣ‫ײࡗڦ‬ઠ‫װ‬၄ే‫߾ڦ‬ፕǛ

ే‫ڦ‬నၵᇵ߾ई‫پ‬՗֖ࣷᇑഄዐǛ

ేᆩକనၵ‫ݛ‬๕ඟే‫ڦ‬ᆩࢽኪ‫߾ڦేڢ‬ፕǛ

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

݀ቛLjᆖၚᇑ౞


ॺ૬‫ܠ‬ዘ๴ᅮට߾ፕୁ‫ײ‬ᅜՍሞࠅࠌॳ੃ဣཥଶᇘ๹૙࠲ဣᅜतइ‫ڥ‬ႎऐᇜ

݀ቛLjᆖၚᇑ౞

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ


28

࿢ၙᄲ ԍ‫׼‬ᇑํแ ཚࡗ ኴႜऺࣄ ܸփ๟ླྀ‫ࣄऺ݋‬ } ࠲॰ඪခ՗

֖ᇑ຤ೝ

๴ഔ݀ᇀ Nesta (2009)Ė‫ظ‬ᅪഓᄽ߾ਏԈėዐ‫߾ڦ‬ፕ՗4bǖ࠲॰ඪခ՗

Ⴔᄲཞ๚0ཞप‫ࣆܔ‬LjҾಇ঍ୁ้क़Lj ੗ీႴᄲᅃཀᅜฉ้क़ཚ૰ྜ‫ׯ‬ă

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

݀ቛLjᆖၚᇑ౞

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

݀ቛLjᆖၚᇑ౞


28 ࠲॰ඪခ՗

ኄ๟๊஺ ᅜत࿢ྺ๊஺ Ⴔᄲ໲Ǜ ࠲॰ඪခ՗ీࠕඓԍేऺࣄፔ‫ڦ‬ሞే໯ᆛᆶ‫้ڦ‬क़઀ॐࢅᇨ໙ူํा੗ ႜă‫܀ేړ‬ጲ߾ፕُ้߾ਏ‫׉ݥ‬ᆶᆩLjܸ‫ేړ‬Ⴔᄲጆጀᇀ߾ፕ൐ᇑഄ໱ ටၹፕ้Ljُ߾ਏࣷ၂‫ྺ߸ڥ‬ዘᄲăኄቧ՗ీ༵ࠃᅃ߲֖੊‫ۅ‬Ljܸٗඟ ௅߲ට‫ీۼ‬ໜ้ጕጷ๚൧৊ቛසࢆLjᄺీࠕඟేጆጀᇀ๮ཀྵ‫ڦ‬ඪခă ๑ᆩኄ߲߾ਏժփవĊĊధ‫؜‬ᅃ‫้ۅ‬क़ྜ‫ׯ‬Ljසࡕేᅺྺ๮ཀྵ߾ፕࡗ ‫ܸܠ‬௬ଣऺࣄԥླྀ‫ླڦ݋‬၃ईኁ‫څ‬႐ၙ݆‫ڹڟ‬සࢆํแ้Ljኄ߲߾ਏ ᆮഄీࠕ༵ࠃӻዺă‫ڦేړ‬๚ᄽਸ๔કቧLjే‫ڦ‬ඪခԥᅃ‫ٷ‬ඖටࠌཞ ‫ݴ‬ၛ้Ljే৽ࣷထྭ֑ᆩᅃዖ߸ଳऄ߸ጆᄽ‫࠶ࣄऺڦ‬૙߾ਏăĐ࠲॰ ඪခ՗đ৽๟๑ే๮ཀྵ‫߾ڦ‬ፕਸ๔‫ڼڦࣅࡀ׉‬ᅃօă

݀ቛLjᆖၚᇑ౞

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

? සࢆ๑ᆩ ӝ໯ᆶႴᄲྜ‫ڦׯ‬ඪခ‫ۼ‬ଚ‫؜‬ઠLjԈઔඪခ‫ݴ‬ದߴକຣĂᇨ໙ ‫ܠ‬ณĂপኹන೺๊஺้ࢪᅜतፌዕዕኹ‫ײ‬Ⴞසࢆă

ऄ‫ۯ‬

‫ݴ‬ದߴ

ᇨ໙

՚‫څ‬႐ࡗᇀၘဦă‫ܔ‬௅߲‫ݴ‬ದ‫ڟ‬ඪခ‫ڦ‬ට‫ۼ‬ຫൣ‫ؤ‬Ljሁၘဦሁ ࡻăేᄺ੗ᅜߴփཞঙ෥‫ڦ‬ට‫ݴ‬ದၘဦ‫ڦ‬ඪခă‫ܔ‬ᇀኄၵ࠲॰ ඪခLjేᆌ޿ԍ‫॔ڦࡀ׉׼‬๫ࢅॠֱLj࿮ஃ๟ටᇵ࣏๟ᇨ໙ă ໯ᆶೋ૗ऺࣄ‫ڦ‬ႜྺ‫ۼ‬ՂႷ‫ڟڥ‬Ⴙ੗ईኁႪኟă

পኹන೺

ඓණዕኹ


28 ࿢ၙᄲԍ‫׼‬ᇑํแ ཚࡗኴႜऺࣄܸփ๟ླྀ‫ࣄऺ݋‬

ඪခ

࠲॰ඪခ՗ ‫ݴ‬ದߴ

ᇨ໙

পኹන೺

ඓණዕኹ

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

݀ቛLjᆖၚᇑ౞


঻ถᅃ߲ᆶ࠲‫׭‬๨࣍ৣူ‫߷ڦ‬ዖํ७ᇑ‫ڦ݆ݛ‬ฆᄽऺࣄ

݀ቛLjᆖၚᇑ౞

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ


29

࿢ၙᄲ ԍ‫׼‬ᇑํแ ཚࡗ ݀ഐई጑‫ٷ‬ ࿢‫߾ڦ‬ፕ } ฆᄽऺࣄ

֖ᇑ຤ೝ

๴ഔ݀ᇀ ᆈࡔአު (2013)Ėഐ֥ᅃ‫ݻ‬ฆᄽऺࣄė

Ⴔᄲཞ๚0ཞप‫ࣆܔ‬LjҾಇ঍ୁ้क़Lj ੗ీႴᄲᅃཀᅜฉ้क़ཚ૰ྜ‫ׯ‬ă

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

݀ቛLjᆖၚᇑ౞

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

݀ቛLjᆖၚᇑ౞


29 ฆᄽऺࣄ

ኄ๟๊஺ ᅜत࿢ྺ๊஺ Ⴔᄲ໲Ǜ ฆᄽऺࣄ৽๟‫ేܔ‬ሹᄣፔ߾ፕ‫ڦ‬ဣཥ௮ຎăኄ‫ࣄऺݻ‬Ⴔᄲ‫׃‬௽ే‫߾ڦ‬ፕॽ ঴ਦሹᄣ‫ڦ‬࿚༶ĂኄᅃణՔॽසࢆ‫ׯٳ‬ᅜतྺ๊஺ే๟ྜ‫ׯ‬ኄᅃణՔ‫ڦ‬ փܾට჋ă‫ేړ‬๬཮ຫ‫ޜ‬യሞཨጨኁĂඟ໱்କ঴໱்‫ڦ‬ബࣷԥሹᄣ๑ ᆩ‫ࢪ้ڦ‬Ljฆᄽऺࣄᆮഄዘᄲăऺࣄᆌ‫ړ‬Ԉઔ‫࠶ܔ‬૙ཷ‫঻ڦܓ‬ถĂᆐၨ ऺࣄĂሏᆐࢅ֎ခऺࣄᅜतഄ໱ഓᄽՂԢᇮ໎ăኄᅪ࿆ጣऺࣄႴᄲࡥ߃ ໯ᆶཨጨට੗ీߌ႗඀‫۫ڦ‬ဇLj࣏ᄲᆩ໱்೺‫ੂځ‬९‫ݛڦ‬๕௮ຎ‫؜‬ઠă

? සࢆ๑ᆩ ُ՗߭ଚ‫؜‬କేሞഐ֥ฆᄽऺࣄ้Ⴔᄲ้ਗ਼ऻዿ‫࠲ڦ‬॰‫ۅ‬ă ፌ०‫݆ݛڦڇ‬๟ံ੺໏ഐ֥ᅃ‫ߕٷݻ‬Lj඗ࢫփ܏Ⴊ߀ăփᄲഽ൱ ‫ߕٷ‬ईኁ‫৽ߡܾڼ‬ĐྜඇኟඓđLjᅺྺ࢔੗ీేࣷፔ࿮ຕْႪ ߀ăሞُࡗ‫ײ‬ዐLj‫ܔ‬ᇀසࢆ঴๥ే‫ܔ݆ၙڦ‬มࣷᆶᅮ൐੗ႜLj ేࣷփ܏༑໭‫ݛڦࡻ߸؜‬๕ă ႀ‫؜‬ฆᄽ߁બ๟߲࢔ࡻ‫ڦ‬ਸ‫܋‬ăኄԈઔ०‫ڦڇ‬ब߲܎஌ǖዷᄲ ၙ݆ĂႴ൱ᅜत੗ྊቛ‫ڦ‬๨‫ׇ‬ăথူઠ৽๟ే‫ڦ‬ႜ‫ࣄऺۯ‬ᅜत

ኴႜጺ঳

മ௬ᆶ߲߾ਏĐฆᄽఇ๕཮đ߁ઔକేၙᄲፔ๊஺DŽᅜतྺ๊஺ᄲፔ ᅜतሹᄣፔDžLjᇑኮ၎‫ܔ‬ᆌLjฆᄽऺࣄሶٗሏᆐࢅঢ়ष֫௬༵ࠃ߸‫ܠ‬ ဦবLjᅜຫ௽ేॽසࢆॽऺࣄՎྺ၄ํăኄቧ঳ࠓࣅ‫ڦ‬՗߭ీӻዺే ௮ຎే‫ॽ݆ၙڦ‬ཚࡗࢆዖ੗ႜ‫ݛ‬๕ઠᆖၚมࣷă

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

ଷᅃ߲ዘᄲᇮ໎๟ኴႜጺ঳ăኄև‫ݴ‬ཚ‫׉‬࿋ᇀऺࣄ‫ڦ‬ਸཀྵLj‫ڍ‬ᆼ ࢔ณፌံྜ‫ׯ‬ăཚ‫ڼׯྜ׉‬ᅃߡኮࢫLjႀኴႜጺ঳ࣷ߸ඹᅟă ᅃ‫ڋ‬ฆᄽऺࣄྜ‫ׯ‬Ljቴၵටӻేੂ​ੂăኄᆶዺᇀٗᅃ߲ႎး‫ڦ‬ ঙ‫܈‬ઠლቴేᆶுᆶᅍྮ๊஺ă

ฆᄽऺࣄ߁બ

ၨ๳ࢅᆐၨ

ᇵ߾ࢅ࠶૙ཷ‫ܓ‬

ሏᆐࢅጨᇸ

ᆯُ ਸ๔

֎ခ

݀ቛLjᆖၚᇑ౞

ే‫ܓཷڦ‬ኴႜُऺࣄ‫ڦ‬ᆫ๞ሞన૛ă‫ړ‬๬཮ຫ‫ޜ‬ཨጨටईਘሽ ට้Ljฆᄽऺࣄዐ‫࠲ڦ‬॰‫ۅ‬๟‫ܔ‬ᇀేྺ๊஺ႴᄲጨূĂጨূॽ සࢆ๑ᆩĂසࢆइ‫࣮ڥ‬Ԓ‫ၘڦ‬ဦຫ௽ă

ऺࣄ


29 ࿢ၙᄲԍ‫׼‬ᇑํแ ཚࡗ݀ഐई጑‫ٷ‬࿢‫߾ڦ‬ፕ

ฆᄽऺࣄ

ኴႜጺ঳

֎ခ

ऺࣄ

ฆᄽऺࣄ߁બ

ၨ๳ࢅᆐၨ

ᇵ߾ࢅ࠶૙ཷ‫ܓ‬

ሏᆐࢅጨᇸ

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

݀ቛLjᆖၚᇑ౞


ࣼ዆‫׭‬๨ೖ௷੭ࡀఇࣅ‫ڦ‬ୟ০

݀ቛLjᆖၚᇑ౞

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ


30

࿢ၙᄲ ԍ‫׼‬ᇑํแ ཞ้ ༑໭փཞ‫ݛ‬๕ ྊቛࡀఇ } ࡀఇऺࣄ

֖ᇑ຤ೝ

๴ഔ݀ᇀ Ali R., Mulgan G., Halkett R., Sanders B. (2007)Ėཞօᇑ‫ޏ‬ǖ‫ޔ‬ኲมࣷ‫ظ‬ႎ‫ڦ‬཈቟ėLj୿‫ܘ‬Nesta‫؜‬Ӳ ૙ၙཉॲူLj߸ްሗ‫߾ڦ‬ਏᆌ޿ࢾ‫ݯ‬ ຕනྜ‫ׯ‬ăߵ਍๼෇0๼‫ڦ؜‬቟୼ႠዊLj ฉ֫Ăཞपኮक़ႴᄲၹฆLjᅃอࡗࢫLj ీेᅜႪ߀ၳࡕ߸ॅă

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

݀ቛLjᆖၚᇑ౞

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

݀ቛLjᆖၚᇑ౞


30 ࡀఇऺࣄ

ኄ๟๊஺ ᅜत࿢ྺ๊஺ Ⴔᄲ໲Ǜ ‫ړ‬ᅃ߲ऺࣄईᅃ߲๬‫ࠀׯۅ‬৊෇ሏᆐ঩܎Ljူᅃօ৽๟ᄲඟࠈ़ࠦ‫ׯڥ‬ ࡕժኛൽइ‫ࠀׯڦٷ߸ڥ‬ăኄᅃօ‫࠲ڦ‬॰ሞᇀඟ౞‫߾ڦ‬ፕీࣳत߸‫ڦܠ‬ ටăકቧ‫ݛڦ‬๕ᆶႹ‫ܠ‬ĊĊԲසཚࡗሞփཞ‫ںڦ‬ᇘް዆ే‫ࣄऺڦ‬Ljᇑഄ ໱ፇኯࢇፕྜ‫ࠌׯ‬ၛऺࣄLjईኁੂే‫߾ڦ‬ፕᄲ঴ਦనၵ࿚༶Lj඗ࢫӀቷ ኄၵ࿚༶‫ྷݔڦ‬ઠકቧă

? සࢆ๑ᆩ ኄ‫཮ݻ‬՗ᆶዺᇀॺ૬ሞકቛࡗ‫ײ‬ዐॺ૬ࠌ๎Ljᇨࠚేᅙᆶ‫ڦ‬ጨ ᇸᅜतే‫ڦ‬ፇኯ๟‫ޏ‬ᅙঢ়ፔࡻ஝‫ူ؜‬ᅃօ‫ڦ‬ጚԢăएᇀ‫ܔ‬ႚ๞ ‫੊ڦ‬ଉLjేీੂ‫ܓཷڦే؜‬๟‫ޏ‬ᅙঢ়ጚԢࡻકቧăనၵ‫ݛ‬௬Ⴔ ᄲेഽLjనၵ‫ݛ‬௬Ⴔᄲ޲‫ڦܠ߸؜‬౮૰ă ኄ‫཮ݻ‬՗ᄺీԥᆩᇀ߾ፕ๪‫ׯܓཷڦ‬ᇵฉĂയሞਘዺኁฉĂฯ ዁๟ᆶᅪၠ‫ڦ‬๴ᅮටࢅഄ໲૧ᅮටวฉă໲ቛ๖କ࿵ၜ౞Ⴔᄲ ੊୯‫࠲ڦ‬॰‫ݛ‬௬LjᅜՍਦۨే‫ڦ‬ፇኯ๟‫ޏ‬ᅙঢ়ጚԢࡻྊቛăሏ

ᆩ՗߭ฉ‫ڦ‬࿚༶ઠघ݀߸ྺ࠲॰Ăศ෇‫ࣆܔڦ‬Ljܸٗਦۨే‫ܔ‬ ๊஺ᅙᆶӝ࿥๊ܸ஺࣏Ⴔᄲ৊ᅃօֱۙă ሞྜ‫ׯ‬ኄ‫཮ݻ‬՗‫ࢪ้ڦ‬Lj৑੗ీ‫ں‬ᆩํा‫ڦ‬ຕጴܸփ๟‫د‬࿕ፕ ྺᅈ਍ăሞࣷᅱኮമ๭णᅃၵُૌᅈ਍ཚ‫׉‬ๆ‫ݴ‬ᆶӻዺă ৑੗ీ‫ڦ‬ԍ‫׼‬ਸ‫ݣ‬Ăඇ௬ᅜतጲู‫ڦ‬႐ༀă‫ٴ‬ӄሁဦዂLjే‫ܔ‬ ႚ๞‫ڦ‬କ঴৽ሁศ෇ă

ే࿄ઠ‫ڦ‬ፇኯ

มࣷཷ༹ሞકቛጲम‫߾ڦ‬ፕ้ཚ‫ࣷ׉‬ሦᇜᅃၵ཈቟ǖԍ‫׼‬ൣည‫࠲ڦ‬ጀ‫ۅ‬ DŽԲසॕ‫׼‬቟୼Ⴀકቛܸփ๟஦࿮ణ‫ںڦ‬કቧDžǗฆඒ‫ݯ‬ᆩ঳ࠓࢅ๭෇ DŽԲසᅈ੍੗‫׼‬Ⴤ‫ڦ‬๭෇ܸփ๟ᅃْႠ‫ڦ‬ծ੼ईጀጨDžǗॺ૬ᆶၳ‫ڦ‬ ࠃႴԲ૩DŽԲස੗ஃኤ‫ڦ‬঳ஃLj๢‫ݯࢾڦ܈‬Lj௬ၠ฀ᇀ঴భ‫ڦ‬๴ዚDž ǗᆅଶऐࠓՎ߫DŽԲසᆩኰᄽঢ়૙ටઠ‫ظ༺پ‬๔ටDžǗ჋ስኟඓ‫ڦ‬ऐ ࠓፇኯႚ๕DŽԲසཚࡗࢇअĂժࠔĂথ࠶Ă๲඄ई༬Ⴙঢ়ᆐ‫ݛڦ‬๕ઠ ક‫ٷ‬ፇኯDžăසࡕထྭగ߲๬‫ۅ‬ሞփ໦࡞ၳࡕ‫ڦ‬൧઄ူྜ‫࠽ླྀׯ‬Ljఫ ஺ᆶᅃၵጨᇸՂႷᆩ‫ڟ‬ăփஃేਦۨሹᄣईࢆ้કቧLj‫ڼ‬ᅃօ৽๟ᄲ ሞ౞‫ڦ‬ፇኯాॺ૬ഐࠌ๎ăࡀఇऺࣄ߾ਏኼሞेഽᇑُ၎࠲‫ాڦ‬ևࢅ ྔևටᇵ‫ํڦ‬ዊႠ‫ࣆܔ‬ă

ฆᄽఇ๕ ࢅጨূ

࠲॰रຍ

ే၄ሞ‫ڦ‬ፇኯ

ට૰ࢅ࠶૙

ํ༹ጨᇸ

ఁำᇑၳࡕ

݀ቛLjᆖၚᇑ౞

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ


30 ࿢ၙᄲԍ‫׼‬ᇑํแ ཞ้༑໭փཞ‫ݛ‬๕ྊቛࡀఇ

ࡀఇऺࣄ

ే࿄ઠ‫ڦ‬ፇኯ! ฆᄽఇ๕ࢅጨূ ࠲॰रຍ

๟‫ޏ‬ᆶ੗ႜ‫ڦ‬ฆᄽఇ๕Ǜ

ే၄ᆶ‫ڦ‬ဣཥईኁࡗ‫׶ࠕీײ‬๴߸‫༹ٷ‬ଉ‫ڦ‬ ሏፕईᆶકቧ‫ీڦ‬૰஘Ǜ

ኄዖఇ๕๟‫ܔޏ‬঳ࠓႠࢾ‫ࢅݯ‬๭෇ ᆶൣည‫࠵ࢢڦ‬ӝ࿥Ǜ

ཷ‫ܓ‬૛๟‫ޏ‬ᆶ࠲ᇀፇኯ߀ՎĂሴඪ዆‫܈‬Ă ֎ခࢅरຍ‫ڦ‬ጆᄽටᇵǛ

๟‫ޏ‬ᆶ؊ፁ‫ڦ‬Ⴔ൱ஃኤǛ ేీᆶၳԍኤ‫ࡀٷ‬ఇ‫ࠃڦ‬ᆌ஘Ǜ

ే၄ሞ‫ڦ‬ፇኯ ට૰ࢅ࠶૙ ํ༹ጨᇸ

࠲॰ටᇵ‫ڦ‬रీ๟๊஺Ǜ

કቧ໯ՂႷ‫ڦ‬ጨᇸ๟‫ޏ‬ᅙঢ়ጚԢࡻĂ భ෇ᇨ໙ժ൐੗ᅜ੦዆Ǜ

ኄၵरీ​ీྺፌዕణՔፕ‫๊؜‬஺ࠋ၅Ǜ ሴඪ዆ࢅ࠶૙ఇ๕Ⴔᄲ߀Վ஘Ǜ

‫ܔ‬ᇀ‫ࡀٷ‬ఇࠃ൱࠲ဣ‫้ڦ‬ऐࠚऺ๟‫ޏ‬ട‫ړ‬Lj ๟‫ޏ‬೅ದǛ

‫ܔ‬ᇀፇኯ߀Վᆶൣည‫ڦ‬ఇ๕ᅜࠃ჋ስ஘Ǜ ࠶૙֫ᆶഽ૰‫࠲ڦ‬ጀ‫ࢅۅ‬ଶ‫ڞ‬૰஘Ǜ

ఁำᇑၳࡕ ేᆶኤ਍ኤ௽ే‫߾ڦ‬ፕၳࡕ஘Ǜ ే‫ڦ‬೗ಈ၄ጒසࢆǛ ేᆶ੗ᅜლ൱ӻዺ‫ڦ‬ኧ‫׼‬ኁ૴௑஘Ǜ

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

݀ቛLjᆖၚᇑ౞


ӄ ૩ ჺ৯ ๑ᆩ‫߾ڦ‬ਏǖSWOT‫ݴ‬ဆĂ࿚༶঩༱ࢅ࠲॰ඪခ՗ ፇኯǖNQरຍᇲዺࢅኧ‫ܓཷ׼‬ ࡔॆǖᆇ‫܈‬ ‫ؑݔ‬ǖࠅࠌ࿐ิĂᆐᄢࢅ࿐ิ ঙ෥ǖ‫ں‬൶ၜణၹۙ ૴ஏටǖRAVI KOMMURI ‫ۉ‬ᆰǖRKOMMURI@MPTAST.ORG

ዐᄕӺ)Madhya Pradesh* ࿋ᇀᆇ‫܈‬ዐևLj၎ডᇀࡔॆ ೝ਩຤ೝLjኄ૛‫ڦ‬జᆊຶྨ୲ ၎‫ܔ‬ডߛă ࿢்ᇑ࿐ิևோĂWCDDŽ޺౰ᇑܹཡ݀ቛDž&PHEDDŽࠅࠌ࿐ิ߾‫ײ‬ ਆDžևோ৆௢ࢇፕLjణՔ๟ሞᆇ‫܈‬ዐᄕӺ३‫گ‬MMRDŽሔׂ޺ຶྨ୲Dž ĂIMRDŽᆊܹຶྨ୲DžLjᆐᄢփଆࢅTFRDŽጺࢅิᇣ୲Džă࿢்‫ڦ‬ၜ ణኼሞेഽኄ߲ဣཥă MCTSDŽజൕࢅܹཡ߶ጷဣཥDž๟ᅃ߲ྪฉ॔੦෉ॲLjᆯᆇ‫܈‬አުჺ ݀LjణՔ๟߶ጷٗ๴ሔਸ๔኱዁ᆊ࡚஢ᅃዜ໠‫ྺٷ‬ኹम༵ࠃईॽ༵ࠃ ߴࣉሔజൕ‫ڦ‬փཞ‫ޜ‬ခăኄዖጕጷ‫ܔ‬ᇀඓԍ‫ޜ‬ခዊଉ዁࠲ዘᄲLjཞ้ ᄺీࠕኸ‫ڞ‬࿢்ࡀࣄ‫ܔ‬ᇀజᆊຶྨ୲֑ൽ‫ٯڦ‬แă ኄ༫߶ጷဣཥධႴᄲ߸‫߾ܠ‬ፕ֍੗ᅜኈኟํႜă

ࢇፕྜ‫߾ڦׯ‬ਏ՗߭Ljᆩፕೠࠚཷ‫ܓ‬၄ᆶփፁࢅਖ਼‫ޜ‬փፁ‫݆ݛڦ‬

݀ቛLjᆖၚᇑ౞

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ


ӄ૩ჺ৯

࿢்ྺࢆ๑ᆩ޿߾ਏǖ

࿢்සࢆ๑ᆩ޿߾ਏǖ

࿢‫ܓڦ‬ᆷࢅ࿢ᅃ‫ݛ‬௬ཞ้૧ᆩ Վࣅ૙ஃࢅ‫ׯ‬ᅺ཮՗Ljଷᅃ‫ݛ‬ ௬঳ࢇ֑ᆩSWOT‫ݴ‬ဆĂ࿚༶ ঩༱ࢅ࠲॰ඪခ՗ă࿢்‫ڦ‬ణ Ք๟ཚࡗዘႎۨᅭ໯ᆶ޶ሴට ࢅ૧ᅮ၎࠲ኁ‫ڦ‬ঙ෥Ăघ૤ऐ ዆ࢅᆌथ֧୼LjഽࣅMCTTࣅ ෉ॲ‫ڦ‬๑ᆩă࿢்૧ᆩᅃ༫߾ ਏዘႎॠ๫ࢅኝࢇ࿢்໯௬ଣ ‫ڦ‬཈቟Ljምᆩଷᅃ༫߾ਏቴ‫؜‬ യሞ‫ׯܓཷڦ‬ᇵLjॺ૬ᅃ߲࠲ ॰ୟ০ᅜํแ࿢்‫ڦ‬঴ਦ‫ݛ‬ӄă

࿢்ᅜዐᄕӺ‫ڦ‬ॊәܻ೵ܻ൶ ፕྺ๬‫ۅ‬ă๯ံLj࿢ၠํ‫߾ں‬ ፕ‫ܓ‬ĊĊ‫ں‬൶࿐ิ࠳ᇵLj‫ޤ‬ዺ ࢺ๗ዺׂ๗DŽANMDžࢅ‫׼‬ኤ‫ڦ‬ มࣷॳ੃ዺ૙DŽASHADž߾ፕኁ ঴๥ኝ߲ऄ‫ڦۯ‬ణՔă ࿢்༑༪କǖ

๑ᆩ޿߾ਏ‫ڦ‬঳ࡕǖ ࿢்থጣ֑ᆩକSWOT‫ݴ‬ဆĂ ࿚༶঩༱ࢅ࠲॰ඪခ՗‫߾ڦ‬ਏ ፇࢇă

SWOT ‫ݴ‬ဆ ණ๎ཷ‫ڦܓ‬ഽၜᇑෑၜĂၹዺ ࿢்କ঴໱்සࢆፔ֍ీ߸ᆶ ၳ୲ժ൐ӻዺට்ྺጲम‫ڦ‬ႜ ྺ޶ሴă

1. ྺ๊஺MCTSဣཥྜඇுᆶ! !!߸ႎ

࿚༶঩༱

2. ֖ᇑ‫ڦ‬ටඖࢅ໱்‫ڦ‬ঙ෥

एᇀኝ߲ཷ‫ࢅ๎ࠌڦܓ‬ཨ෇Ljዘ ႎۨᅭ௅߲ට‫ڦ‬ሴඪă

3. କ঴Ⴔᄲ঴ਦኄ࿚༶‫ڦ‬೟ৡ

࠲॰ඪခ՗

SWOT‫ݴ‬ဆӻዺཷ‫ܓ‬ॠ๫໱்‫ڦ‬ ഽၜLjӻዺ࿢்କ঴߲ට‫ࠋڦ‬၅ සࢆᆖၚཷ‫߾ڦܓ‬ፕLj‫ݒ‬ኮᅨ ඗ăኄᄺӻዺ࿢்ยၙକ੗ీ ࣷፆҹ޿ဣཥຩ૧ሏገ‫ڦ‬യሞ ྰၾĊĊኄ๟࿢்ٗ࿄ၙࡗ‫ڦ‬ă ࿚༶঩༱ၹዺ࿢்Ր๎੗ᅜሞ ߸ႎࢫ‫ڦ‬ဣཥዐዘႎԥ‫ݴ‬ಋႎ ඪခĂ้क़՗ࢅ‫ׯ‬ज‫ڦ‬യሞ‫ܓ‬ ᇵăኄ߲ࡗ‫֖ײ‬ᇑႠๆፁLjᅨ ൽ‫ڥ‬໯ᆶ኱থࢅक़থ֖ᇑ‫ׯ‬ᇵ ‫๎ࠌڦ‬ă

‫ܔ‬ᇀ࿢்ઠຫLjਸ݀ई߀฀ၜ ణࢅೠࠚ‫ࡕׯ‬๟ഋཀྵժ৊‫ڦ‬ă ࿢்๑ᆩ࠲॰ඪခ՗ॺ૬କᅃ߲ ႎ‫߸ڦ‬ႎ‫ޜ‬ခဣཥ‫้ڦ‬क़՗Ljཞ ้ᄺՔጀକ๭ण‫ݒ‬ઍ‫้ڦ‬क़‫ۅ‬ă ‫ܔ‬ᇀ௅߲๬‫ۅ‬Lj࢚ଉĐᇨ೺ࢅํ ाđ‫߀ڦ‬Վ๟੊୯ક‫ࡀٷ‬ఇമ‫ڦ‬ ࠲॰ă࠲॰ඪခ՗ӻዺ࿢்ଚ ‫؜‬๬‫ڦۅ‬ዘᄲኙ཰ࢅ૛‫ײ‬Ԙă

ӻዺඓۨႎऺࣄ‫ڥ‬ᅜํแ‫้ڦ‬ क़՗ă

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

݀ቛLjᆖၚᇑ౞


ౕ᭻มࣷ‫ظ‬ႎ

݀ቛLjᆖၚᇑ౞

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

@


Đ݀ቛLjᆖၚᇑ౞đ߾ਏԈঢ়ࡗጆᄽ ยऺLj੗ᅜ๑ٗᄽටᇵ኱থႜ‫ۯ‬ăኄ ૛঻ถ‫߾ڦ‬ਏ๟ॺ૬ሞ၄ᆶ૙ஃࢅ‫ظ‬ ႎĂยऺतᄽခ݀ቛ‫ํڦ‬७ฉ‫ڦ‬ă!

Ԩቤ๟‫ܔ‬มࣷ‫ظ‬ႎዷᄲኧዹ૙ஃ‫ڦ‬ Đౕ᭻đLjܸ௅߲ዷ༶਩ց؊၎࠲ ‫ڦ‬࿔၅؊ፕ৊ᅃօለ‫܁‬ኮᆩă

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

݀ቛLjᆖၚᇑ౞


01 ‫ ظ‬ႎ ‫ ڦ‬঩ ܎ ሞට்‫ڦ‬Դူ‫ظ‬ႎᆶ้ࣷԥ௮ຎ‫ׯ‬ৎࢭᇀ

৑࠶௅ᅃၜኈኟ‫ظڦ‬ႎ‫ۼ‬๟ᅃ߲ᆶ࠲ᇀთ

ఋ݆ᅃᄣ‫ײࡗڦ‬ă‫ڍ‬๟ӝ‫ظ‬ႎੂ‫࢔ڥ‬ห௞

࣍ᇑཌገ‫ްڦ‬ሗࠤ๚Lj‫ٷڍ‬և‫ظݴ‬ႎ‫ۼ‬ᄲ

๟‫ٱ‬ဃ‫ڦ‬ă‫ظ‬ႎ࢔ณࣷ๟०‫ڇ‬ईኁ੗ᇨ֪

ঢ়ࡗֶփ‫ڦܠ‬঩܎ăኄᄣ‫઀ڦ‬ॐӻዺ࿢்

‫ڦ‬Ljኄ‫ۅ‬փ्Lj‫ڍ‬๟සࡕ௢ൎ࠵ִ৯৩݀

૙঴ሹᄣ๑ၙ݆Վྺ၄ํLjሹᄣጆጀᇀ௅

ิକ๊஺Lj࿢்৽ࣷ݀၄‫ظ‬ႎ‫ڦ‬ጺ༹ࡗ‫ײ‬

঩܎ՂႷ‫ڦ‬փཞ‫ࢅ݆ݛ‬າྼ‫ݛ‬๕ă

๟঳ࠓࣅࢅဣཥࣅ‫ڦ‬ă

݀ቛLjᆖၚᇑ౞

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ


೿߲঩܎ǖ ऐᇜᇑ཈቟

2

ׂิၙ݆

1

ഄዐԈઔ໯ᆶٝ๑߀Վ݀ิ‫؛ڦ‬๔ᅺ໎LjԲ සླऐĂႎ‫ڦ‬ኤ਍ࢅଳߌ‫ڪڪ‬ăኄ੗ᅜ๟ኸ ኑ܏గᅃ࿚༶‫ߵڦ‬ԨᇱᅺLjई๟Ր๎‫؜‬ႎ‫ڦ‬ Վࣅ੗ᅜ‫ټ‬ઠ‫ڦ‬ऐᇜă!

ׂิၙ݆ ేᅃਸ๔ၙ‫ڦ؜‬ዷᅪ‫ٷ‬և‫ۼݴ‬փ࠶ᆩă‫ڍ‬๟ኻ ᆶཚࡗኄ߲փ܏ׂิၙ݆‫ڟڥీ֍ేײࡗڦ‬ గዖघ৊ईՎ߫Ⴀ‫ࡕׯڦ‬ăሏᆩዮසยऺኮૌ ‫ظڦ‬ሰႠ‫݆ݛ‬ᅜሺेઠᇸփཞ‫ڦ‬঴ਦ‫ݛ‬ӄă

3

‫׃‬௽૙ᆯ ሞే‫׈‬๬७ႜే‫݆ၙڦ‬ኮമLjేႴᄲኤ௽໲ ඓํ࠶ᆩ൐Բ၄٪‫ࡻ߸݆ݛڦ‬ăॺ૬ඓረ‫ڦ‬ ኤ਍ᅜኧ‫݆ၙڦే׼‬ժ‫ںํ׵‬ᇑට‫ݴ‬ၛă

ሺ‫׊‬ᇑકቛ

ਸ݀ᇑ֪๬

‫׃‬௽૙ᆯ

4

ਸ݀ᇑ֪๬ ႎၙ݆ጺ๟ࣷ๴ᅮᇀഽଜ‫಼ڦ‬ೠăၙ݆๟ཚ ࡗ๬‫ڥ֍ײࡗڦٱ‬ᅜዘްࢅेഽăৈ​ৈ๟‫׈‬ ๬ᅃူႎၙ݆ई๟ཚࡗ߸ྺჹ߭‫ڦ‬ᇱ႙֪๬ ࢅໜऐ๴੦ํᄓन੗ํ၄ኄᅃ‫ۅ‬ă

߀Վ༹ဣ

ऐᇜᇑ཈቟

7

6

঍޲ᇑํแ

5

঍޲ᇑํแ

߀Վ༹ဣ

ኄᅃ঩܎๟঴ਦ‫ݛ‬ӄ‫ྺׯ‬න‫ํ׉‬७‫ࢪ้ڦ‬ă ኄᅃ঩܎Ⴔᄲ‫ݴ‬Ր๊஺࠶ᆩLj๊஺փ࠶ᆩLj ࣏ᄲԍኤᅃۨ‫ڦ‬๭෇Ljᅜሺഽ‫׊‬೺‫֎ڦ‬ခ੗ ‫׼‬ჄႠLjླྀ‫ظۯ‬ႎၠമ݀ቛă!

ဣཥႠ‫ظڦ‬ႎ੗ᅜ዆ሰፌ‫ڦٷ‬มࣷᆖၚăဣཥ Ⴀ‫ظ‬ႎཚ‫׉‬Ⴔᄲࡥ߃ࠅࠌࢅຳටଶᇘ‫׊‬೺‫ڦ‬ ՎࣅLjᅜत‫ܠ‬ዖᇮ໎तႎາྼ‫ݛ‬๕‫ۯࢻڦ‬ă

߸‫ܠ‬ᆶ࠲ᆶ࠲‫ظ‬ႎ঩܎‫ڦ‬ለ‫֌܁‬ଙǖ • Caulier-Grice J., Mulgan G., Murray R., (2010) Open Book of Social Innovation. London, The Young Foundation, Nesta & The Lab. ੗ሞ၍ለ‫܁‬ǖhttp:// www.nesta.org.uk/library/documents/Social_Innova-

ሺ‫׊‬ᇑકቛ ሞኄ߲঩܎ᆶᅃဣଚಢᇣᇑકො‫ظ‬ႎ‫୼֧ڦ‬Lj ٗऐࠓકቧ‫ڟ‬๲඄Ⴙ੗ࢅ‫؜‬๳༬Ⴙঢ়ᆐ඄ă‫ׯ‬ ྺఇ‫ܔݠ‬ၡईኁଳߌᇸආᄺᆶዺᇀ๑గዖၙ ݆ईํ७ᅜ߸ᆶऐ߸޷๢ᆌႠ‫ݛڦ‬๕કቛă

tor_020310.pdf • Nesta (2013) ੗ሞ၍ለ‫܁‬ǖhttp://www.nesta.org. uk/develop-your-skills

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

݀ቛLjᆖၚᇑ౞


02 ሏ ᆩ ኤ ਍ ٗే‫ڦ‬ၜణᅃਸ๔৽ᄲᆶᅃ߲ॺ૬ኤ਍‫ऺڦ‬

ၜణ‫ڦ‬ኴႜࢅਦ֧ࡗ‫ײ‬ዐLjጲ඗ܸ඗‫ں‬ሏᆩ

ࣄă໯ᆶ‫ظڦ‬ႎ֖ᇑኁĂዷ࠶࠳ᇵĂ‫ޜ‬ခ‫ڦ‬

ኤ਍Ljኄᆌ޿‫ྺׯ‬ኝ߲ཷ‫ڦܓ‬ཚႜፔ݆ăփ

ᆩࢽᅜतཨጨኁ‫ۼ‬Ⴔᄲኤ਍ᅜՍକ঴໱்໯

ৈ​ৈ๟ే၄ᆶၜణ‫ڦ‬ኤ਍ǖକ঴ࡗඁ໯ፔ‫ڦ‬

ਸ݀Ăࠔசई๟ཨጨ‫ׂڦ‬೗ई‫ޜ‬ခ๟‫ิׂޏ‬

๚൧Ljକ঴߸࠽‫ాྷݔڦ‬ᆶၳ‫ڦ‬ፔ݆ࣷ๑‫ڥ‬

କओट‫ڦ‬ၳࡕăሞዮසᅅଐኄᄣ‫ڦ‬ଶᇘLj‫ܔ‬

ೠࠚࢅް዆‫ࠀׯ‬Վ‫े߸ڥ‬ඹᅟăথူઠ‫ڦ‬ᅃ

ኤ਍‫ڦ‬ሏᆩ߸ྺ‫׉‬९Ljᄺీ༵ࠃ߸‫ܠ‬ᆶ඀‫ڦ‬

ᄻ๟Nesta໯ਸ݀‫ڦ‬ᅃॲํᆩ઀ॐLjኄᅃ઀

ბသऐࣷăۨ೺൐ဣཥႠ‫ں‬ॠ๫ኤ਍‫ڦ‬ዷᄲ

ॐࣷߢ໕ేሞኴႜၜణࡗ‫ײ‬ዐLjేႴᄲᅈ਍

ᆫ‫৽ۅ‬๟ኄᄣፔ੗ᅜӻዺ࿢்߸ᆶၳ‫ں‬๑ᆩ

փཞ‫ڦ‬Քጚጣ૰ࠓॺనၵኤ਍Ljܸٗኤ௽ే

ຕ਍ई႑တઠॠᄓ्ยLj‫׼‬Ⴤ߀৊Ljժ‫ظ‬ሰ

‫߾ڦ‬ፕඓํ‫ݥ‬ཞ‫ݐ‬ၚă

‫׼ྺ߸؜‬৳‫ڦ‬ၳࡕă

݀ቛLjᆖၚᇑ౞

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ


1 ௮ຎၳࡕ ൣည௮ຎႎ‫ڦ‬ई߀৊ࡗ‫ׂڦ‬೗ई‫ޜ‬ခీፔ๊ ஺Ă໲்සࢆᆖၚే໯೺ྭ‫ڦ‬঳ࡕᅜतྺ๊ ஺໲்ీ߀৊၄ሞ‫ڦ‬ጒ઄ă

ኤ ਍ ‫ْ ֫ڦ‬

࿵ْ߲֫;

࠵ִ‫ׂڟ‬೗ई‫ޜ‬ခ‫ܔ‬ᆩࢽׂิକओट‫ڦ‬ᆖၚLj ‫ڍ‬๟࣏փඓ๊ۨ஺ᅺ໎‫ڞ‬ዂକኄᅃ‫ۅ‬ăే੗ ᅜፔ๚മࢅ๚ࢫ‫ֱۙڦ‬ೠࠚLjई๟ၭፇ༪ஃ ჺ৯ă

3 ᅺࡕ ॺ૬ኤ਍ઠኤ௽ׂ೗ई‫ޜ‬ခඓํ‫ܔ‬ᆩࢽׂิ କओटᆖၚă੊୯සࢆཚࡗໜऐ჋ስ‫ܔڦ‬ቷ ፇઠ‫ݴ‬૗‫ׂ؜‬೗ई‫ޜ‬ခ‫ڦ‬ၳᆌLjܸٗሺഽే ‫ڦ‬ኤ਍ए‫إ‬ă

සࢆิ‫ׯ‬ኤ ਍

2 ၎࠲Ⴀ

4 ‫܀‬૬ዘް ‫ׂܔ‬೗ई‫ޜ‬ခ‫ڦ‬ओट঳ࡕፔ‫܀؜‬૬ᄓኤLjణ ‫ڦ‬๟ሞഄ໱‫ݛں‬ᅜࢇ૙‫ׯڦ‬Ԩᄺీํ၄ኄᅃ ओटၳᆌLjԲසӀቷฆᄽՔጚईኁႜᄽ‫ڦ‬Ք ߇ઠຫă

1

2

ేᆌ‫঺ࠕీړ‬ዺ ၄ᆶ‫ڦ‬ຕ਍ࢅഄ ໱ઠᇸ‫ڦ‬ჺ৯ઠ ጲमྜ‫ׯ‬ኄᅃօ ăॺࠓᅃၜᆶ࠲ Վࣅ‫ڦ‬૙ஃᆌ‫ړ‬ ੗ᅜӻዺేᅜᅃ ዖஇड‫ࢅڦ‬മࢫ ᅃዂ‫ݛڦ‬๕௮ຎ ే໯ፔ‫ڦ‬๚ॽࣷ සࢆׂิే໯߁ ຎ‫ڦ‬ၳࡕă

ሞኄᅃ঩܎Ljຕ ਍੗ᅜਸ๔ቛ๖ ే‫ظڦ‬ႎ‫ڦ‬ၳᆌ Lj‫ڍ‬๟੗ీփࣷ ቛ๖‫؜‬኱থ‫ڦ‬ᅺ ࡕ࠲ဣăႹ‫ܠ‬ሞ മᅃ߲ዷ༶ዐ߁ ຎ‫݆ࣷݛڦ‬ᆶ໯ ӻዺLjԲසሞ߅ ᇨമࢅ߅ᇨࢫई ๟ሞ߅ᇨ೺क़‫ܔ‬ ֖ᇑኁፔᅃၵ߸ ྺ঳ࠓࣅ‫ֱۙڦ‬ ă

ే੗ᅜᅜஇड‫ڦ‬ Ăമࢫᅃዂ‫ڦ‬൐ ସට႑‫ݛڦޜ‬๕ ௮ຎే໯ፔ‫ڦ‬๚ ᅜतኄॲ๚ྺ๊ ஺ዘᄲ

ేइൽକ՗௽ओ टՎࣅ‫ڦ‬ຕ਍Lj ‫ేڍ‬փీඓۨ๟ ኄዖՎࣅᇸᇀే ‫߅ڦ‬ᇨ

3

ే੗ᅜᇲᆅ‫ܔ‬ቷ ፇई๟Բডፇઠ ቛ๖ᅺࡕႠ

ྺକຫ௽ᅺࡕႠLj ేႴᄲቛ๖ኤ਍Lj ՗௽ే߅ᇨ‫ܔڦ‬ၡ ݀ิକ๊஺Ljُྔ ే࣏Ⴔᄲቛ๖ኤ਍ ՗௽ᅃ߲၎ຼ‫ڍ‬ඐ ுᆶ๴‫߅ڟ‬ᇨ‫ڦ‬ၭ ፇDŽ‫ܔྺ׬‬ቷፇDž ݀ิକ๊஺ăໜऐ ཈჋ኄଇፇ‫֖ڦ‬ᇑ ኁ੗ᅜሺഽኤ਍‫ڦ‬ ຫ‫ޜ‬૰LjేႴᄲᅃ ߲ፁࠕ‫ڦٷ‬ᄣԨઠ ඓԍ঳ࡕ੗႑ă

4

5

ేᆌ‫ړ‬ยऺᅃၜ ࿘ॳ‫܀ڦ‬૬ೠࠚ Ljቛ๖ࢅᄓኤే ‫ظڦ‬ႎྺࢆࢅස ࢆׂิᆖၚăే ࣏੗ᅜཚࡗฆᄽ ՔጚĂႜᄽՔ߇ ईૌຼ‫۫ڦ‬ဇઠ इ‫ڥ‬ණ੗ă

ేႴᄲቛ๖ే‫ڦ‬ ׂ೗ई‫ޜ‬ခ੗ᅜ ᆯഄ໱ටĂሞഄ ໱‫ࠃ༵ݛں‬Ljධ ࣷ‫׼‬Ⴤ‫ܔ‬঳ࡕׂ ิओट኱থ‫ڦ‬ᆖ ၚLjժ൐ሞ֎ခ ฉ੗ႜă‫ו‬ጣኄ ߲ణՔLjే੗ᅜ ੵ‫ܠ‬ዘ൧ৠઠፔ ೠࠚLjܸٗॠᄓ ൶࿋ኮक़ํ७ᇑ ঳ࡕ‫ڦ‬ጚඓ‫܈‬ă

ేᆶᅃၜई‫ܠ‬ၜ ੗ᅜඓኤే‫ڦ‬঳ ஃժ੗യሞ‫ں‬ዘ ްే‫܀ڦࡕׯڦ‬ ૬ೠࠚ

ేᆶ๮֩Ăဣཥ ࢅօየઠኧ‫ࢅ׼‬ ඓԍ‫ظڦేܔ‬ႎ ‫ڦ‬੗႑ዘް

5 કቛ

߸‫ܠ‬ᆶ࠲ኤ਍‫ڦ‬ለ‫֌܁‬ଙ;

๑ᆩ‫ْܠ‬ዘްೠࠚई࿄ઠ൧ৠ‫ݴ‬ဆኄᄣ‫ݛڦ‬ ݆ઠࠓॺൣည൐ঢ়‫ڥ‬ഐ੊ᄓ‫ڦ‬ኤ਍༹ဣLjٗ ܸኤ௽ే‫ׂڦ‬೗ई‫ޜ‬ခీሞփཞ‫ิׂݛںڦ‬ ཞᄣഽ‫ٷ‬ओट‫ڦ‬ၳࡕLjܸሞُ೺क़֎ခฉᄺ ๟੗ႜ‫ڦ‬ă

• Puttick R. (2011) Ten Steps to Transform the Use of Evidence. London, Nesta. Available online from:http://www.nesta. org.uk/library/documents/TenStepsBlog.pdf • Ludlow J., Puttick R. (2012) Standards of Evidence. London, Nesta. Available online from:http://www.nesta.org.uk/ publications/nesta-standards-evidence • Mulgan G., Puttick R. (2013) Making Evidence Useful: The Case for New Institutions. London, Nesta. Available online from: http://www.nesta.org.uk/library/documents/MakingEvidenceUseful.pdf • DfID : Department for International Development (2013) How to note. London, Dfid. Available online from: http://bit.ly/ dfid-evidence • BOND for International Development (2013) Evidence Principles. London, BOND. Available online from: http://www. bond.org.uk/effectiveness/principles#download घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

݀ቛLjᆖၚᇑ౞


03 ક ቧ ኄ߲߁౒ॽ‫ظ‬ႎ๬‫ۅ‬ၜణჽฦ዁߸‫ڦܠ‬๴

ྺକਦۨᅃ߲ၜణ๟‫ޏ‬ᅙঢ়ጚԢࡻકቧժ‫ٳ‬

࿀‫ظڦٷ‬ႎ቉ੂኮူ੗ీࣷࡗᇀघ৊ă‫ڍ‬

ዚLjᅺُሁઠሁ‫ڟڥںܠ‬ዘ๫ăકቧᆶ࢔

‫ڦݘ࠽߸ڟ‬ᆖၚLjቴ‫ڟ‬੗ႜ‫ڦ‬ᅺ໎ժॽ໲்

๟ጮဦჺ৯੗ᅜੂ‫؜‬ઠ໲்‫ۼ‬๟ᆯ௅ᅃၭ

‫ܠ‬ዖ཰০ǖԈઔሞփཞ‫ݛںڦ‬ዘްኮമ‫ڦ‬

ຩ‫ླྀں׏‬৊‫ူڟ‬ᅃ঩܎๟዁࠲ዘᄲ‫ڦ‬ăཚࡗ

օॺ૬ഐઠ৊ܸક‫ࡀٷ‬ఇ‫ڦ‬ăሞ၂ྲ৥ူ

out of sync: The challenge of growing social innova-

ၙ݆Ljईࢅփཞ‫ڦ‬ፇኯࢇፕժॺ૬੗ႜ‫ڦ‬

ᆶၳႴ൱ࢅᆶၳࠃߴઠາ੊ኄᅃ࿚༶๟ᅃ߲

௅ᅃ߲‫ظ‬ႎ‫ڦ‬঩܎੗ᅜԥ‫ྺׯٷݣ‬ᅃ߲

tions. London, Nesta. Available online from:http://www.

ࢇፕ࠲ဣă

ࡻ‫݆ݛ‬ă૩සLj๟‫ޏ‬ᆶටᇼᅪྺే‫ܸ݆ၙڦ‬

Đྲ႙அ჉ฉืđ‫ײࡗڦ‬Ljܸ௅ᅃ߲‫ظ‬ႎ

• Cooley L., Kohl R. (2006) Scaling Up - From Vision to

‫؜‬ബǛే‫݆ၙڦ‬๟‫ޏ‬੗ႜLjժԲഄ໲ၙ݆߸

ၜణ‫ۼ‬੗ీ๟ྺକኧ‫׫‬ኝ߲‫ظ‬ႎ‫ײࡗڦ‬ă

Large-scale Change: A Management Framework for

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

• Ali R., Mulgan G., Halkett R., Sanders B. (2007) In and

nesta.org.uk/publications/and-out-sync

ࡻǛबࢭ໯ᆶมࣷ‫ظ‬ႎၜణ‫ڦ‬કቧ‫ۼ‬Ⴔᄲሺ

Practitioners. Washington, Management Systems Insti-

ेᆶၳࠃߴࢅᆶၳႴ൱Lj‫ڍ‬๟న߲ံሺेࣷ

tute, John D. and Catherine T. MacArthur Foundation.

‫ٷٷ‬ᆖၚే‫୼֧ڦ‬ă

݀ቛLjᆖၚᇑ౞

߸‫ܠ‬ᆶ࠲કቧ‫ڦ‬ለ‫֌܁‬ଙ;

Available online from: http://www.msiworldwide.com/ wp-content/uploads/Scaling-Up-Framework.pdf


04 ဣ ཥ າ ྼ Đဣཥđኄَ߲ኸ‫ڦ‬๟࿢்มࣷࢅঢ়षዐ

ဣཥາྼॽփཞᇮ໎ࢅ‫ظ‬ႎබࢇሞᅃഐᅜ

ްሗժࢻ၎ᅈ٪‫ڦ‬ए‫إ‬ยแĂࡀۨࢅ঳ࠓ

‫ڟٳ‬ᅃ߲ࠌཞ‫ڦ‬ణՔă‫߲ڇ‬ፇኯबࢭփ੗

ఇ๕ăᅃև‫߀ڦݴ‬Վ੗ీࣷᆖၚഄ໲‫ݛ‬

ీᆛᆶ‫ظ‬ሰ‫ٷ‬Վ߫໯Ⴔ‫ڦ‬໯ᆶरీࢅጨ

௬Lj໯ᅜްሗ‫ڦ‬࿚༶৽Ⴔᄲኝ߲ဣཥ֫௬

ᇸăኄᅪ࿆ጣᅜဣཥႠ߀Վྺ঳ࡕ‫ظڦ‬ႎ

‫ڦ‬Վࣅࢅ‫ظ‬ႎă

ጺ๟ӵໜጣࢇअටĂࠃᆌ‫ݴࢅݛ‬ၨ‫ݛ‬ኮक़

߸‫ܠ‬ᆶ࠲ဣཥາྼ‫ڦ‬ለ‫֌܁‬ଙ; • Leadbeater C., Mulgan G. (2013) Systems Innovation Discussion Paper. London, Nesta. Available online from: http:// www.nesta.org.uk/library/documents/Systemsinnovationv8.pdf • Seddon J. (2013) Systems failure and Systems thinking. London, Nesta. Available online from: http://www.nesta.org.uk/ blogs/systemic_innovation_a_discussion_series/systems_failure_and_systems_thinking

‫૴ڦ‬௑Ljኄᄣ‫૴ڦ‬௑੗ᅜཚࡗྪஏĂਓૂ ևĂ዇ੰࢅ݀ቛऐࠓઠኧ‫׼‬ă

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

݀ቛLjᆖၚᇑ౞


࠲॰ ଳ ߌ ઠᇸ 01 ‫ظ‬ႎୁ‫ײ‬՗

03 SWOT ‫ ݴ‬ဆ!

07 ༹ ᄓ ኮ ୫

11 ට࿿࠵ִ

Nesta (2013) Innovation Flowchart. Available

MindTools (1996) SWOT Analysis. Available online

Design Council (2011) Service Safari. In: Keeping

Lovlie L.,Reason B.,Polaine A. (2013) Service Design:

online from: http://www.nesta.org.uk/publications/

from: http://www.mindtools.com/pages/article/

Connected Design Challenge. Available online from:

From Insight to Implementation. p54-p57. Rosenfeld

innovation-flowchart

newTMC_05.htm

https://www.hvcollege.com/documents/technology/

Media

02 თኤऺࣄ

04 ฆ ᄽ ఇ ๕ ཮

Nesta (2009) Worksheet 2b: Evidence Modelling.

Osterwalder A., Pigneur Y (2010) Business Model

08 ࿚ ༶ হ ۨ!

IDEO, Bill & Melinda Gates Foundation (2012)

In: Creative Enterprise Toolkit. Available online from:

Generation. Available online from: http://www.

Julier J., Kimbell L. (2012) Problem Definition. p30.

Develop an interview approach p58. In: Human

http://www.nesta.org.uk/publications/creative-

businessmodelgeneration.com/downloads/business_

In: The Social Design Methods Menu. Available online

Centred Design Toolkit. Available online from: http://

enterprise-toolkit

model_canvas_poster.pdf

from: http://www.lucykimbell.com/stuff/Fieldstudio_

www.hcdconnect.org/methods/interview-techniques

ServiceSafariActivity.pdf 12 ௬༌ኸళ

SocialDesignMethodsMenu.pdf 05 ࠓ ॺ अ ӵ ࠲ ဣ ཮

13 ࿚༶঩༱

Tennyson R. (2003) 12 Phases in the Partnering

09 ‫ ׯ‬ᅺ ཮

Teachers College Columbia University (2012)

Process, p4. In: The Partnering Toolbook. Available

Namahn and Yellow Window Service Design,

Question. In: Social Innovation Toolkit. Available

online from: http://www.toolkitsportdevelopment.org/

Design Flanders (2012) Cause Diagram. In: Service

online from: http://www.socialinnovationtoolkit.com/

html/resources/E1/E1585B25-8A8A-44A9-BC6C-

design toolkit. Available online from: http://www.

question.html

F519987AD2CE/pt-en.pdf

servicedesigntoolkit.org/assets/posters/workposter_ causediagram_a1.pdf

06 თ ࣍ ბ သ!

݀ቛLjᆖၚᇑ౞

घ݀ࢅኧ‫׼‬มࣷ‫ظ‬ႎ‫ํڦ‬ᆩ߾ਏ

14 ࠤ๚๘হ Julier J., Kimbell L. (2012) Storyworld. p24. In:

IDEO (2011) Deliver: Create a learning plan, p145.

10 Վ ࣅ ૙ ஃ

The Social Design Methods Menu. Available online

In: IDEO, Human Centered Design Toolkit. Edition - 2.

Nesta (2011) Theory of Change. Available online

from: http://www.lucykimbell.com/stuff/Fieldstudio_

London: IDEO. Available online from: http://www.ideo.

from: http://www.nesta.org.uk/library/documents/

SocialDesignMethodsMenu.pdf

com/work/human-centered-design-toolkit/

TheoryOfChangeDiagram_Editable.pdf


15 ට࿿࠲ဣ཮

19 ‫ ظ‬ᅪ ߾ ‫ݙ‬

23 ৊ օ ‫ ݀ ة‬ഗ

27 ᆐၨ঳ࠓ

Namahn and Yellow Window Service Design, Design

Lovlie L.,Reason B.,Polaine A. (2013) Service Design:

Eberle, B (1997) Scamper Worksheet. USA: Prufrock

Nesta (2009) Worksheet 4a: Marketing Mix. In:

Flanders (2012) Stakeholder Mapping. In: Service

From Insight to Implementation. p60. Rosenfeld

Press. Available online from: http://bmgi.org/tools-

Creative Enterprise Toolkit. Available online from:

design toolkit. Available online from: http://www.

Media

templates/scamper-worksheet

http://www.nesta.org.uk/publications/creative-

20 ੺ ໏ ‫ ظ‬ᅪ ݀ ิ ഗ

24 ᇱ ႙ ֪ ๬ ‫ ݛ‬ӄ

enterprise-toolkit

servicedesigntoolkit.org/assets/posters/workposter_ stakeholdermapping_a1.pdf

Nesta (2013) Fast Idea Generator. Available online

Nesta (2011) Prototyping in Public Spaces. Available

28 ࠲॰ඪခ՗

16 ణՔටඖ

from: http://www.nesta.org.uk/publications/fast-idea-

online from: http://www.nesta.org.uk/publications/

Nesta (2009) Worksheet 4b: Critical Marketing

Nesta (2009) Worksheet 3a: Your Customers. In:

generator

prototyping-public-services

Tasks. In: Creative Enterprise Toolkit. Available online

http://www.nesta.org.uk/publications/creative-

21 າ ੊ ஷ

25 ༹ ᄓ ཮

enterprise-toolkit

de Bono, E. (1985) Six Thinking Hats. USA: Little,

Schneider J., Stickdorn M., (2010)The Customer

Brown and Company. Available online from: http://

Journey Canvas. In: This is Service Design Thinking.

29 ฆᄽऺࣄ

www.debonogroup.com/six_thinking_hats.php

Amsterdam: BIS Publishers. Available online from:

Gov.uk (2013) Write a Business Plan. Available online

http://files.thisisservicedesignthinking.com/tisdt_

from: https://www.gov.uk/write-business-plan

from: http://www.nesta.org.uk/publications/creative-

Creative Enterprise Toolkit. Available online from:

17 ට࿿ႚၡ Business Design Toolkit (2010) Personas. Available online from: http://www.businessdesigntools.

22 ॏ ኵ ୁ ‫ॺ ࠓ ײ‬

com/2011/12/personas/

Nesta (2009) Worksheet 2a: Your Values. In: Creative

18 ‫׶‬౷ᇑയዊ཮

enterprise-toolkit

cujoca.pdf 30 ࡀఇऺࣄ

Enterprise Toolkit. Available online from: http://www.

26 ઢ ཮

nesta.org.uk/publications/creative-enterprise-toolkit

Julier J., Kimbell L. (2012) Blueprint. p44. In: The

IDEO (2011) Deliver: Plan a pipeline of solutions,

Social Design Methods Menu. Available online from:

p135. In: IDEO, Human Centered Design Toolkit.

http://www.lucykimbell.com/stuff/Fieldstudio_

Edition - 2. London: IDEO. Available online from:

SocialDesignMethodsMenu.pdf

http://www.nesta.org.uk/publications/and-out-sync

http://www.ideo.com/work/human-centered-designtoolkit/

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ጨᇸ ླྀ ४ ‫؜‬Ӳ࿿ 1. Aid on the Edge of Chaos Ben Ramalingam 2. Dead Aid Dambisa Moyo 3. Poor Economics: A Radical Rethinking of the Way to Fight Global Poverty Esther Duflo & Abhijit Banerjee

8. UNDP: Financing for Development

11. Open Book of Social Innovation

14. China's Absorptive State: Innovation and

http://www.undp.org/content/dam/undp/library/

Robin Murray, Julie Caulier-Grice,

research in China

Poverty%20Reduction/Development%20

Geoff Mulgan

Nesta (Kirsten Bound, Tom Saunders, James

Cooperation%20and%20Finance/

http://www.nesta.org.uk/publications/open-book-

Wilsdon and Jonathan Adams) http://www.nesta.

social-innovation

org.uk/publications/chinas-absorptive-state-

InnovativeFinancing_Web%20ver.pdf 9. World Bank: Innovation Policy - A Guide for

12. In and out of sync

innovation-and-research-china

Developing Countries

Nesta (Geoff Mulgan with Rushanara Ali, Richard

https://openknowledge.worldbank.org/bitstream/

Halkett and Ben Sanders)

and the Future of Capitalism

handle/10986/2460/548930PUB0EPI11C10Disl

http://www.nesta.org.uk/publications/and-out-

Nesta (Nesta (Francesca Bria)

Muhamad Yunus

osed061312010.pdf?sequence=1

sync

http://s3-eu-west-1.amazonaws.com/

4. Creating a World without poverty: Social Business

5. More Than Good Intentions: Improving the Ways

10. OECD: Innovation for Development

13. Our Frugal Future: Lessons from India's

15. The Digital Social Innovation Report

digitalsocialinnovation/attachments/52eb

Innovation system

bc3a72b09eaa31000001/DSI-report_(2).

Stay Healthy

Nesta (Kirsten Bound & Ian Thornton) http://

pdf?1391180858

Dean Karlan & Jacob Appel

www.nesta.org.uk/publications/our-frugal-future-

the World's Poor Borrow, Save, Farm, Learn, and

6. The Power of Positive Deviance Richard Pascale, Jerry Sternin & Monique Sternin 7. Scaling Up – From Vision to Large-scale change: A Management Framework for Practitioners Larry Cooley and Richard Kohl

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http://www.oecd.org/sti/inno/50586251.pdf

lessons-india%C2%92s-innovation-system


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ձਜ਼

1. World Bank Institute

1. IDEO HCD toolkit

1. Social Innovation Exchange (SIX)

1. Poverty Matters

http://wbi.worldbank.org/wbi/

http://www.ideo.com/work/human-centered-

(also see World Bank Challenge Platform

design-toolkit/

https://wbchallenge.imaginatik.com/, World Bank Development Marketplace http://

http://www.socialinnovationexchange.org/

development/poverty-matters 2. Alliance for Useful Evidence

2. Project Innovation

wbi.worldbank.org/wbdm/,

http://www.socialinnovationtoolkit.com/home.

Innovative Solutions http://wbi.worldbank.org/

html

wbi/approach/innovation)

http://www.alliance4usefulevidence.org/

http://chrisblattman.com/

3. UNICEF Innovation Labs – A Do-It-Yourself Guide http://www.unicefinnovationlabs.org/

http://www.wikiprogress.org/index.php/

http://policy-practice.oxfam.org.uk/

http://oxfamblogs.org/fp2p/ http://arduino.cc/

http://findingwhatworks.org/

4. DFID Bloggers http://blogs.dfid.gov.uk/

5. D-Lab: International Development Innovation Network

5. +Acumen

3. From Poverty to Power

4. Arduino

4. Finding What Works

3. Oxfam Policy & Practice

2. Chris Blattman

3. Smart Citizen http://forum.smartcitizen.me/

2. OECD Wikiprogress Wikiprogress.org:About

http://www.theguardian.com/global-

http://d-lab.mit.edu/idin)

5. ODI Opinion http://www.odi.org.uk/opinion

http://plusacumen.org/ 4. ODI Publications http://www.odi.org.uk/publications

6. Random Hacks of Kindness 6. Business Model Canvas

http://www.rhok.org/

http://www.businessmodelgeneration.com/ 5. Abdul Latif Jameel Poverty Action Lab http://www.povertyactionlab.org/about-j-pal

canvas

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WWW.DIYTOOLKIT.ORG

Development Impact & You

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