What Makes A Good E-Newsletter Editor_

What Makes A Good E-Newsletter Editor?

All newsletters are not created equal. In that exact same vein, neither tend to be newsletter editors.

Some have apparently forgotten the 'news' aspect of a newsletter. RAther , they bombard their own poor, unsuspecting customers with a non-stop barrage of sales pitch , affiliate promotions and the next big product release.

As a newsletter editor, you have a obligation to those people in your list. In many cases, your own newsletter is the just contact you have with them. You owe it for your subscribers to provide all of them with actual news, actual advice, and helpful suggestions they can use. When you come across something that you truly believe will advantage them or their own business, of course it is reasonable to expect that you would want to share this. But that needs to be the exception, not the rule.

I know , as a newsletter publisher , you want your customers not only to read your own newsletter, but to actually look forward to receiving this. And they will, if your newsletter is conversational, readable and you've proven them that not each and every issue is a thinly disguised sales pitch.

Getting newsletter subscribers isn't as easy task. Keeping them is even more difficult and that's the true measure of how successful you're as a newsletter publisher.

One of the most suggested ways of assuring that the subscribers remain on your own list is to create as though you were talking directly to each individual, rather than a list of thousands. Allow your personality surface and allow your words in order to flow across the screen just like they would should you be sitting across the desk from a friend.

Another way to insure that the list stays loyal is to frequently put yourself in their place as you proofread your final write. Do you find it interesting reading? If you do, chances are they will too. You shouldn't be afraid to share individual stories from time to time. It'll make you seem more like a 'real person' to someone who's never met you.

Writing your newsletter doesn't have to be a dreaded chore. There are many tools available to make the job of a newsletter publisher a little easier. One such tool, Ziney professional , actually helps make the advance of your newsletter more time efficient by providing a data base of ready-made headlines and push-button formatting. Using software tools fashioned with newsletter editors in your mind can shave hours off your planning time.

Take your own role as a newsletter editor seriously and treat your customers the way you would want to be treated. Your list will grow, your readers will always be eager to read your comments , and your unsubscribes is going to be few. As a newsletter editor, isn't which exactly what you want?

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