Professional Experience Harley Hollan Companies | Tulsa, Oklahoma Interim Marketing and Communications Director, 03.2012-Present Develop and implement new marketing and communications plan, including a new website, e-newsletter, sales brochures and collateral, advertisements and social media campaigns. Successfully launched a new website while consolidating domain, hosting and DNS service providers, improving content and visual appeal, introducing web analytics for a greater understanding of our audience, integrating social media and a mobile version. Transitioned Facebook account to an official page, allowing a more in-depth look at the demographics of fans and the effectiveness of messaging. Developed new marketing materials to develop a cohesive brand identity, including slick sheets, folders, brochures and newsletters. Vectorized all graphics and logos, and provided photography for publications.
Oklahoma State University | Stillwater, Oklahoma Communications Specialist, 07.2011-02.2012 Contribute to communication, marketing and outreach efforts from the Office of Undergraduate Admissions to prospective students, their families, and high school guidance counselors. Assist in the development and implementation of outreach programs, including email, direct mail and social media campaigns. Plan and implement strategies to advertise the University, managing an advertising budget of $50,000. Write copy for website, emails, publications and advertisements. Design and lay out emails, graphics, brochures, direct mail pieces and booklets. Developed major publications including search pieces, advertisements, college fair materials and others. Implemented new publication proofing and approval system. Worked with recruitment database programs to track and measure communication outreach efforts. Produced and assisted with several special events for prospective students.
Metropolitan Environmental Trust | Tulsa, Oklahoma Marketing & Communications Strategist, 12.2009-07.2011 Write, design and edit promotional materials, advertisements, press releases, news articles, speeches, signage and all other collateral; coordinate and plan trade shows, public events and banquets; manage electronic and print communications, website and social media presence; coordinate media requests and interviews; script radio and television ads; facilitate public meetings and mediate discussions; give presentations to local organizations and statewide conferences; recycle at community and sporting events. Responsible for rebranding the organization, including overhauls of brochures, graphics, newsletters, booth displays, website and social media. Grew Facebook audience by 276%, and increased interaction by over 600%. Reduced bounce rate on website by 35%. Introduced double opt-in email newsletter, reducing bounce rate by 90% and increasing subscribers by 25%. Created uniform, integrated pictoral signage across all recycling centers and promotional materials. Created interactive components for public meetings. Served as guest lecturer on advertising at the 2010 Oklahoma Recycling Conference, and appeared on several television and radio programs promoting the MET’s activities. Authored winning submissions for the 2010 Keep Oklahoma Beautiful Awards, TBJ BlueGreen Award and Bellmon Sustainability Award.
Education University of Tulsa | Bachelor of Science in Business Administration, 2009 Major: Marketing Minor: French Honors: Lantern Honor Society, Scroll Honor Society, Mabel Hildreth Crook Scholar International Study: Germany, 2006; France, 2009 Activities: Student Association Senate, Habitat for Humanity, Band, Lambda Chi Alpha
References References are available by request.