Saudi Arabia

THE THEORY OF INDULGENCE

ISSUE 91 AUGUST 2016

GET AWAY TO THE ULTIMATE RETREAT IN RIYADH AND EXPERIENCE THE FABULOUS HOSPITALITY OF AL FAISALIAH RESORT & SPA Durrat Arriyadh +966 11 4118800 riyadh@alfaisaliahresorts.com www.alfaisaliahresorts.com /Alfresort DESTINATIONKSA.COM 1

‫‪New KG in Town‬‬ ‫روضة جديدة في جدة‬

AMERICAN CURRICULUM

‫المنهج األمريكي‬ ACADEMIC SKILLS

‫مهارات دراسية‬ STRONG ARABIC AND ISLAMIC PROGRAM

OUR SPECIAL EDUCATIONAL KINDERGARTEN TARGET STAGES

‫برنامج أكاديمي خاص‬

DEVELOPMENT SKILLS

‫برنامج تطوير المهارات‬ ‫األساسية‬ WORLD CLASS FACILITIES

‫يكرس اللغة‬ ّ ‫برنامج‬ ‫العربية والقيم‬ ‫اإلسالمية‬

‫مرافق ذات‬ ‫معايير عالمية‬

AFTER SCHOOL CLUBS

Hurry Up And Register

‫نوادي ما بعد‬ ‫الدراسة‬

‫سارعوا بالتسجيل‬ Limited Seats

‫المقاعد محدودة‬

FROM THE EDITOR

Happy Food Issue! Ladies and Gentlemen: Please fasten your seatbelts and keep your arms and legs inside the touring vehicle at all times. This could get bumpy. We’ve risked diabetes, cholesterol, weight gain and our taste buds to bring you this issue of Destination. Our food issue is the crown jewel of this magazine, and we hope this one doesn’t disappoint. For this issue, we’ve brought you a complete rounded experience to guide you through everything; starting in your supermarket isles, to your dining room table and ending in other continents. There’s an underlying theme of movement throughout the magazine. It’s a culinary journey, if you will, and we’re going to be your guides. First up, we’re stopping by the supermarket to cool off with refreshments, teach you how to Outsmart Your Supermarket with some budgeting tips, then have some fun with a stylish photo shoot. Sit back and read about artistic talent with the Urban Gypsea, then enjoy some good music with rock stars, Talsam. After that we’re heading to Singapore for some pastries. As always, thank you for choosing Destination Jeddah as your guide, and see you next month!

Enas Hashani Editor-in-Chief

Editor-in-Chief Enas Hashani Managing Editor Maria Mahdaly Executive Editor Bassma Al Toaimi Editors Aabiya Baqai Nafeesa McDowell Sohila El Saadany Sumaiyya Naseem Contributing Writers Alia Alansari Amal Al Toaimi Dania Shams Eman Bukhari Mohammed Adnan Mirza Mohammed Mirza Sahrish Ali Style & Beauty Editor Ghalia Mahmoudi Interns Moromah Al Jefri Art Director Reem Al Assal Studio Manager Mohamed Fawzy Senior Graphic Designer Mohammed Rashad Graphic Designers Abdulaziz Dhabban Lama Alsharqawi Suzan Al Quasmi Photographers Mohamed Fawzy Yasmin Ouf Digital Marketing Executive Hurreia Balouch Web Admin/Associate Editor Swalah Eshki Editorial Contribution editor@destinationjeddah.com Public Relations and Events pr@destinationjeddah.com Sales & Advertising sales@destinationjeddah.com

DESTINATIONJED

DESTINATIONKSA

Jeddah Office: Tel: +966-12-6060291 (9 a.m. - 5 p.m.) Mob: +966-563578291 (9 a.m. - 10 p.m.) Riyadh Office: Tel: +966-11-4012062 (9 a.m. - 5 p.m.) Mob: +966-509752274 (9 a.m. - 5 p.m.) Sharqiya Office: Mob: +966-536001404 (9 a.m. - 5 p.m.) Distribution distribution@destinationjeddah.com

destinationksa.com

Buy me from Danube, Virgin Megastore and Manuel for only SR 10

Enjoy and indulge this month! 4

DESTINATION JEDDAH AUGUST 2016

General Inquiries info@destinationjeddah.com

Freshen up your wall with this month's poster! *Destination Jeddah Magazine is a Rumman Company Publication. License No. 7862-8/8/1431 / Mob: +966509752274 / P.O. Box 4113 / Jeddah 21491 Publisher: Destination Magazine, UK, Coventry, CV14DH N5719

DESTINATIONKSA.COM 5

Reservations: 9 2 0 0 0 2 6 9 0

Al-Tahlia Street - Theatro Mall

Now Open in Jeddah

©Inter IKEA Systems B.V. 2016

Together we are complete

MALM

Bed frame 180x200cm, high, black-brown, Luröy

DESTINATION JEDDAH AUGUST 2016

950

MALM

Chest of 2 drawers

www.IKEA.com/sa Follow us on:

149

IKEA Saudi Arabia

Opening Hours: IKEA Riyadh: Saturday - Wednesday 09:00 AM - 12:00 AM. Thursday 09:00 AM - 2:00 AM. Friday 01:00 PM - 2:00 AM. IKEA Jeddah: Saturday - Wednesday 09:00 AM - 12:00 AM. Thursday 09:00 AM - 2:00 AM. Friday 01:30 PM - 2:00 AM. IKEA Dhahran: Saturday - Wednesday 09:00 AM - 12:00 AM. Thursday 09:00 AM - 01:30 AM. Friday 01:30 PM - 01:30 AM. Riyadh Eastern Ring Rd exit 16. Jeddah Corner Tahliya and Sitteen St. Dhahran Prince Faisal Bin Fahd Road.

Brings us closer DESTINATIONKSA.COM 7

DESTINATION JEDDAH AUGUST 2016 2016

DESTINATIONKSA.COM 9

10 DESTINATION JEDDAH AUGUST 2016

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F E AT U R E D C O N T E N T

THE FOOD ISSUE 26

Business

Dining Around Town

• Rana Jan: Outsmart Your Supermarket • SEDCO: The CSR Game

• Dining Scoop - Must-Try: Naan’s Biryani • For the Vegetarian In You: Our Picks

Arts & Entertainment • Art With Roya Barasien • Doodline With Danya Bayomi, the Urban Gypsea

Healthy Living • Beat the Holiday Bloat! • Food Cravings and What They Mean • Food For Thought • The Benefits of Living by the Red Sea

Style & Beauty • Rob Your Local Supermarket • Feeling the Summer Blues

A discussion about CSR with Amr Banaja, on p. 32

Oodles and doodles with the Urban Gypsea, on p. 42

Travel Trends

Special Feature • The Scrumptious Factor: Jeddah’s Food Experts

• Travel News: - Top Destinations for River Rafting • A Foodie Road Trip • Exploring the Caves of KSA • Art at Bir Hima

100.

Salads, SUSHI, and so much more! 76.

59.

FEELING THE SUMMER BLUES

95.

12 DESTINATION JEDDAH AUGUST 2016

DESTINATIONKSA.COM 13

EVENTS & HAPPENINGS

EVENTS & HAPPENINGS 1. IKEA Shows off at The Cannes Lion International Festival of Creativity

IKEA and Memac Ogilvy established their presence at the Cannes Lions International festival of creativity. The event witnessed the duo sweep three gold Lion awards and one silver Lion in the outdoor and print categories for their campaign, “It’s that affordable.”

2. Hankook Racing Team

3. Arabian Centers’ Eid Festival

dominates “Force Drift 2016”

Hankook Racing Team was confirmed to be the best racing team, for 2016 drift racing championships this season after the team domination and winning most of drifts race championships. The latest achievement was winning Drift Force final round.

Arabian Centres’ Eid Festival provided a wholesome and fun experience for the Kingdom’s mall-goers. Mall of Arabia and Salaam Mall hosted Eid Village, a vibrant installation inspired by historical Saudi architecture. Hosts entertained children with activities while parents enjoyed traditional live

1. 14 DESTINATION JEDDAH AUGUST 2016

music and snacks.

DESTINATIONKSA.COM 15

4. Sweet Spot Tennis

Academy Students Meet Rafael Nadal From July 17-24, seven talented players from Sweet Spot Tennis Academy (SSTA) in Jeddah traveled to the Rafa Nadal Tennis Academy by Movistar in Mallorca, Spain for an intensive week of tennis, fitness, tournaments and the chance to meet Rafael Nadal.

5. New Steak House, Piatto

and FireGrill Restaurants Open in Jeddah Alfa Co., one of the country’s fastest growing and highest volume operators of casual dining restaurants in the Middle East, opened the newest awardwinning Steak House, Piatto and FireGrill restaurants at north Prince Sultan Road, at Al Guthmi Center. The openings bring the total Steak House, Piatto and FireGrill Kingdom-wide locations to 42 branches, collectively.

6. Sun Top Holds An

Annual Star of the Year Drawing Contest

Suntop Star of the Year (SOTY) is a nationwide drawing competition that has been running for the last 13 years. The launch of this year’s competition took place at Shallal Amusement Park. Their plan is to travel around 17 cities in the Kingdom to conduct the competition. The activities at the launch included drawing, face painting, photo booth, cake cutting and mascot pictures. 16 DESTINATION JEDDAH AUGUST 2016

Yatooq mini is a new line of coffee makers dedicated for people on the go, or who like small servings. Its elegant design combines the traditional Arabic look with a modern take. It is perfect for travels and hotel rooms. Its is designed to work with both 120 and 220 voltage.

@yatooq

920004339

www.yatooq.com

EVENTS & HAPPENINGS

MARK YOUR CALENDAR

AUG.

AUG. 1

PROF. BOLINI FROM FRANCE VISITING SAUDI GERMAN HOSPITAL

Head of Orthopedic Pediatric in France visiting Jeddah, can go for check-up. Location: Saudi German Hospital Timings: 9 – 11 a.m.

AUG.

AUG. 4

SMAV.S.BLS FIRST AID COURSES

First aid courses for all ages. Location: King Abdullah Medical City Timings: 10 a.m. – 4 p.m.

AUG.

AUG. 20 - 28

JEDDAH UNITED FOOTBALL PROGRAM

Get LSSGB and LSSBB certified by IASSC & GreyCampus is IASSC Accredited Training Organization

Timings: 8 a.m. Price: SR 1,000

Location: Ramada Continental, Palestine St. Timings: 5 – 10 p.m. Email: marketing@Greycampus.Com

Summer football program for males.

SEPT.

JULY 20 – AUG. 20

Z CARNAVAL CAMP

Creative skill development, consultation, writing speech and psychology. Location: Nobel, Prince Sultan Rd. Ages: 5 - 23 Timings: 12 – 4 p.m. Mob: +966-505611058/+966-562021011 creative_center1

25 28 SEPT.

SEPT.

SEPT. 25 – 29 SEPT. 18 – 22

PMP CERTIFICATION TRAINING COURSE

Top professional certifications for project managers offered by the Project Management Institute. Email: dave@softlearning.co Price: SR 2,690

18 DESTINATION JEDDAH AUGUST 2016

CERTIFIED STRATEGIC PLANNING & MANAGEMENT PROFESSIONAL

SEPT. 28

Location: Tahlia St.

Location: Intercontinental Hotel

ASP certification programs for executives and professionals to become highly knowledgeable and skilled in professional standards of discipline.

SIDC IT- FORUM

TThe conference will cover areas like security from malware, mobile usage policies, mobile app provisioning, unified communication and collaboration technologies.

SEPTEMBER 2016

JULY 18 – AUG. 17

LEAN SIX SIGMA GREEN & BLACK COMBO BELT TRAINING AND CERTIFICATION

IS YOUR SCHEDULE FULL YET?

AUG.

if not, head to our website AUG. 5

AUG. 4 â&#x20AC;&#x201C; 8

JEDDAH AHLA

Comedy and music festival for men. Tickets Available at Red Sea Mall, Jameel Square, Tahlia St. Location: King Abdullah Sports City

7TH MATCH OF WPCA SUMMER LEAGUE

DESTINATIONKSA.COM

Cricket match Kashmir Strikers Jeddah vs Ralco Cc. Location: WPCA Cricket Grounds Al Iskan Timings: 8 a.m.

21 26 AUG.

AUG.

AUG. 20 - 26

AUG. 21

PMP CLASSROOM TRAINING IN JEDDAH

Training prepares you for the Project Management Certification (PMP) exam conducted by PMI, USA. Location: Ramada Continental, Palestine St. Timings: 5 p.m. Price: SR 3,822

LEAN SIX SIGMA BLACK AND GREEN BELT TRAINING AND CERTIFICATION LSSBB exam and certification from IASSC, LSSBB certificate from GreyCampus. Location: Hael St. Time: 7 - 10 p.m. Email: marketing@greycampus.com

VISIT

destinationjeddah.com for more events and happenings around town.

To add your event here, contact us at pr@destinationjeddah.com

DJ magazine is not responsible for any event cancelation. DESTINATIONKSA.COM 19

COMMUNITY

If you've got something to say, send it our way! editor@destinationjeddah.com

GOOD NEWS FOR ART FANATICS A more recent addition to art galleries around Jeddah and managed by artist Mohammed Al Ablan, Nesma Art Gallery takes interest in the continuing of the renewable artistic movement, and is keen on showing unique works of art from both famous and junior artists. It also has training halls for male and female artists, a store for artistic tools, antiques and gifts, educational discussions on culture, a focus to market artists, and even design brochures and booklets for them to distribute. Location: Al Rawdah Dist. Email: art@nesma.com Mob: +966-551624842/+966-596535353

20 DESTINATION JEDDAH AUGUST 2016

ws APP Ne

JEDDAH GHAIR RETURNS The Jeddah Summer Festival “Jeddah Ghair” is back as Sayf Jeddah and it’s about “Fun, Prizes and Shopping.” Under the organization of the JCCI, fireworks, raffles and performances are a part of the planned entertainment options along with educational activities and an exhibit of the Saudi tradition. Malls, parks, and beaches are the places it will be held.

MCI The Ministry of Commerce and Industry launched a mobile application through which you report the commercial violation and upload photos as evidence on the app. This will help facilitate and develop the ministry’s services to strengthen the national economy and in serving the customers in a better way.

MALLS TO CLOSE AT 9 P.M.?

There is a stir going on about the closing of malls at 9 p.m., which is supported by the Social Development and the Ministry of Labor. According to the ministry, this would encourage more Saudis to work at these malls. This decision at the moment is still under scrutiny and several workshops are being done with private sectors to check the feasibility of the proposed idea.

A Social Experiment to Tackle Islamophobia

Do you think this would benefit the Saudi community? Why or why not? Let us know editor @destinationjeddah.com

Ministry of Health’s Donation Campaign

The Ministry of Health did a massive donation campaign that involved different aspects ranging from blood donation, stem cell donation, organ donation and also taking care of your dental hygiene. This project was driven by student volunteers and doctors from 9:30 p.m. to 1:30 a.m. at the Friday Market in Old Jeddah. The concept of the initiative was to take care of their heath because it might hold value for an unknown in the future.

ATHR X DESIGN PRESENTS PROJECT 141

Project 141 is a non-profit initiative, taken by ATHR X, that works towards upcycling of disregarded wood. The project is funded by the purchases that are made by ATHR X’s clients, and the purchase of a stool guarantees the plantation of one tree. The one for one idea gave name to the project – Project 141. Location: Serafi Business Towers, 5th Floor Timings: 10 p.m. - 1 a.m.

Yara Othman, a Jeddahwi by birth, had her life turn around when she moved to Sweden. Having been there for less than a year, Othman’s stay has been full of interesting and difficult experiences like being attacked with racist comments. Therefore, she decided to go out to the streets of Stockholm and tackle this ordeal. Through YouTube, Othman aimed to bring a range of videos that spread the true meaning of Islam and happiness and this is only the beginning. YaraOthman

DESTINATIONKSA.COM 21

COMMUNITY

Grow with

GREEN GRASS INTERNATIONAL SCHOOLS Approaching education the unconventional way.

Green Grass International Schools (GGIS) provides a unique educational experience that focuses on knowledge, skills and character building in a safe environment where children learn, grow and thrive. Located in Mohammediyah District, GGIS is adamant 22 DESTINATION JEDDAH AUGUST 2016

on working together with the community to ensure each child is discovering a fascinating world of play and learning. The aim is to build a society with independent individuals who care about others and their surrounding environment. ADVERTORIAL

Learning Approach

Children at GGIS are encouraged to discover the surroundings with elements of curiosity, knowledge and skills. This approach will eventually lead to growing interest in properties of subjects and the existing relationships in the natural world. This is achieved through a mixture of indoor and outdoor activities in addition to field excursions.

Qualified Teachers

Our teachers facilitate the learning process by asking thoughtful questions helping children to communicate, think, solve problems and cooperate with others.

Continuous Development

GGIS strives to achieve a balance of guided leaning plan and fun activities covering key learning areas throughout the school day.

Facilities

The school is fully equipped with the latest in technology and creativity. Children will enjoy and learn in computers labs, theatre, swimming pool, outdoor playground, discovery room, PE studio, sand room, age-appropriate kitchen and cafeteria. Location: Mohammediyah Dist. Mob: +966-541022122 Tel: +966-126995708/ 920008757 Email: info@ggs.edu.sa greengrassschools ggs2014

The Curriculum

The school's syllabus is based on American standards of learning; providing a safe and stimulating surroundings in which children can play, discover and use all skills needed to become confident and independent individuals. ADVERTORIAL

DESTINATIONKSA.COM 23

COMMUNITY

Bloom With Love, Fun and Experience High quality kindergarten learning experience.

Each child is like my own and I want to make sure they have a lot of tender, love and care, and receive undivided attention.

With an entirely wholesome approach to kindergarten education, Bloom Kindergarten has a crucial eye for detail in all aspects, whether it be academic resources such as traditional and modern methods, topnotch trained and skilled educators for this age group that can ensure development in all facets, the architecture, space planning and design of the school building, hygiene and overall health and safety precautions in the space, or even warranting that all teachers are thoroughly trained in basic first aid and CPR – Bloom covers it all, down to every last detail. 24 DESTINATION JEDDAH AUGUST 2016

— Gina Salazar, Principal of Bloom Kindergarten

Because kindergarten is an essential foundation level where children are stepping out of their homes into a school environment for the first time, Bloom hopes to direct this curiosity positively and prepare them for the future. “This sort of education makes a huge difference in the child’s life as you can either mold or break the child into enjoying learning,” adds Gina Salazar. ADVERTORIAL

The entire concept of Bloom revolves around four simple Ps: People: Hiring people with high emotional intelligence. Process: Creating a tailoredmade methodology for each age group. Product: Understanding people’s needs and desires, and use a business model to convert that into reality. Physical Evidence: Actually witnessing the above coming to reality.

Olfah Alwazir, Operating Principal

According to Zaini, Bloom could not have reached where it is without the constant support and passion of their partners. “It was a team effort and everyone involved put something of themselves in this project.”

I walked out of my dream job because I wanted to get into the education sector in my country, so this was my calling. - Hasan Zaini, CEO of Bloom Kindergarten

Location: Al Amal St., Al Naeem Dist. (In front of Dar Al Thikr Schools – Boys) Mob: +966-508574444 Web: bloom.edu.sa Email: info@bloom.edu.sa

Realizing a gap in the country, Hasan Zaini, CEO of Bloom Kindergarten, with a true passion for teaching, collaborated with Sulafah Baterjee’s dream for better education to create a masterpiece like Bloom. Thorough research was done pre-project to ensure the best results. Focus groups with mothers were

done, trips were taken to observe schools abroad, KG levels were analyzed and learning outcomes defined to translate that data into a reality. One thing that particularly stood out in their approach was hiring skilled female teachers throughout the institute to ensure a motherly approach in all things and developing a relationship of love in the class. ADVERTORIAL

DESTINATIONKSA.COM 25

BUSINESS

Lifestyle Developers

Raising Standards

Exceptional living spaces that enhance quality of life. Lifestyle Developer's purpose is to raise the standards of living. At the core are elements of design, quality, affordability and community. These elements reflect the sense of responsibility they hold towards their clientele.

CMY

Sultan Batterjee, President and Founder of Lifestyle Developers, receives the International Property awards in London. Lifestyle Developers received the International Property Awards "Five Stars, Best Residential Development in African and Arabian Countries" for Diyar Al Salam.

Diyar Al Salam Diyar Al Salam is a 140unit residential development in the heart of Jeddah, and 26 DESTINATION JEDDAH AUGUST 2016

is the first LEED certified residential development by the private sector. It features carefully planned apartments with distinctive designs. The symbol of the dove of peace became the prevailing theme throughout the development, inspired by the nature of its name, Diyar Al Salam, or "Homes of Peace." Amenities at Diyar Al Salam include a library, clubroom, health clubs for both men and women, and a day care center. Lifestyle Developers have successfully made a sharia complied financing product ADVERTORIAL

with Saudi Hollandi Bank to help first time home buyers easily purchase a home with options up to 30 years. Tel: 920009180 Web: lifestyledevelopers.com Email: sales@lifestyledevelopers.com lifestyledevs

FINANCING AVAILABLE

BUY NOW +966 92000 9180 | WWW.lifestyledevelopers.com | sales@lifestyledevelopers.com

@lifestyledevs

BUSINESS

Ascott’s

First Hotel Apartments

A new concept and level of luxury in Jeddah.

Offering hotel rooms and apartment style accommodation, Ascott’s hotel apartments have the space, privacy and security you would expect from an apartment and the services 28 DESTINATION JEDDAH AUGUST 2016

ADVERTORIAL

and facilities of a hotel. A comfortable option for leisure and business travelers, for an overnight stay, weekend or extended stay, Ascott offers a hotel apartment to make you feel at home.

Ascott Tahlia

Located along the city’s main commercial boulevard with many restaurants, cafes and fashion boutiques. Offering fully furnished studio, one, two and three bedroom apartments and penthouses, this hotel apartment features a café, restaurant, shisha lounge, guest lounge, swimming pool and gymnasium. Ascott Tahlia is an ideal choice for exclusive city living. Location: Al Andalus Dist., Tahlia St., Jeddah

Ascott Sari

This boutique hotel apartment is situated in the exclusive precinct of Sari and next to Stars Avenue Mall. The pinnacle of luxury, Ascott Sari is opulently furnished in a Parisian inspired theme. Featuring fully furnished studios, one and two bedroom apartments with outdoor terraces, the property offers a swimming pool, gymnasium, restaurant and lounge. It is an ideal choice for elegant city living. Location: Al Zahra’a Dist., Sari St., Jeddah

Citadines Al Salamah

This Apart’Hotel offers you the perfect location to experience the city. Synonymous with style, the apartments reflect a comfortable and practical interior with color schemes and artwork that mirror the vibrant landmarks around Jeddah. Each apartment is fully furnished and the property features a residents’ lounge, café and gymnasium, providing an environment that supports the independence of our guests.

Location: Prince Sultan St., Jeddah

Kids Club

Ascott not only offer facilities for you to enjoy, each property offers a Kids Club designed to excite the most discerning children.

With three award-winning serviced residence brands, Ascott welcomes you to enjoy its renowned hospitality in more than 290 properties in 100 cities spanning more than 25 countries across the Americas, Asia Pacific, Europe and the Middle East. Tel: 8002440080 Web: the-ascott.com Email: enquiry.jeddah@the-ascott.com

ADVERTORIAL

DESTINATIONKSA.COM 29

BUSINESS

OUTSMART YOUR

SUPERMARKET Keep that halala in your pocket.

• The Supermarket Chain

Choose a supermarket and stick to it. Shopping from a fixed place will make it easier to notice price changes on products. 30 DESTINATION JEDDAH AUGUST 2016

30 SR

We all know the layout tricks and how retailers place the most expensive items on the “bulls-eye” zone line. These products carry the highest mark-up. Usually, they are either bestsellers or the manufacturer just paid extra to place them there. Therefore, they are not necessarily the best. Buy the minimum of fruits and vegetables, while considering your household count. Purchase for a four to five day stock to avoid “sunk costs” if they decompose.

20 S

ng is a Grocery shoppi ent in mundane elem e, to our everyday lif it has the extent that conscious became an un smart your experience. Out d you will supermarket, an s difference see an obviou . in your receipts

• Acquire the Habit of Comparison

• If you are buying your cheese/dairies from the deli counter, look for the same type in the aisle fridge. You will probably find it as a packaged dairy with a lower price. • Do not economize on meat and poultry for obvious reasons. Buy those clean lean cuts for your steak. • When planning a quick shop, grab the mini cart instead of the larger one or you will end up paying for grabbing unnecessary items. • Finally, have a decent meal before grocery shopping. The hungrier you are, the more impulsive you can be. The Author: Rana Jan Finance graduate with experience in banking, treasury, financial planning and corporate banking relationship management. Email: rana.jan88@gmail.com

DESTINATIONKSA.COM 31

BUSINESS

SEDCO UPPING THE CSR GAME A talk with Amr Banaja, VP of marketing and corporate responsibility. By Aabiya Baqai

1. HOW DO YOU

DECIDE ON WHAT SOCIAL RESPONSIBILITY PROJECTS TO TAKE ON? SEDCO Holding is a group that has many diversified investments with different core competencies, through which we give back. It’s a wholesome approach from the way we produce our products and services to the motivating environment we create for our employees, and even focus on environmental awareness programs. 32 DESTINATION JEDDAH AUGUST 2016

Hover on the page FO R MO R E

DOWNLOAD • DISCOVER • INTERACT

methods of delivering these initiatives with modern ones.

3. WHAT ARE SOME

CHALLENGES YOU’VE FACED IN SUCCESSFULLY IMPLEMENTING CSR INITIATIVES? Unfortunately, not many people know what CSR and sustainability are and the difference between it and philanthropy. It’s about trying to instill responsibility in the organization as a whole even if it’s IT or HR, so the biggest challenge is to get everybody in the organization on board. Another challenge is trying to make sure they adopt the things they learn in CSR activities into everyday habits, which requires a lot of education and follow up to make sure they stay involved.

2016 SEDCO Football Cup

2. HOW HAVE YOU

ELEVATED THE ROLE OF CSR IN YOUR COMPANY?

We have a program called “Volunteer Your Skills” where we help employees find initiatives like visiting the poor and cleaning beaches. On average, each employee has to do 25 hours, so multiplying this with the number of employees

means you’re doing a lot more as an organization. They also volunteer their skills in specific functions like helping a non-profit organization with their marketing plan. The key is to utilize their volunteer time effectively by having the maximum impact with optimum efficiency. Lastly, we have tried to replace older DESTINATIONKSA.COM 33

4. WHAT UPCOMING CSR PROJECTS IS SEDCO HOLDING WORKING ON? One of our flagship programs is the Riyali where we focus on helping people manage their finances through volunteer trainers. There’s segment of college students and another for fourth to sixth graders. With both, we’ve trained tens of thousands of students in this area, reaching a total of 100,000. We’re also working to enhance these programs with online resources, interactive videos and mobile apps in order to reach many more students with greater quality and efficiency. We’re going to add a segment of entrepreneurs in line with vision of 2030 and the diversified economy.

Riyali Workshop

5. WHAT IS THE PROCESS

OF INCORPORATING VOLUNTEERS?

There is a mix of people from within the company and a big chunk of people from outside. When we go into a new city or university, we call upon volunteers, through advertisement. Those who are interested respond. They then attend a full one-day training course to become certified trainers. There are three levels of volunteers including the Riyali ambassador, based on the number of hours that they actually train. They get benefits based on their level such as recognition and certification. If they reach 100 hours, they become a Riyali Star, which then has more benefits. This brings a competitive edge to the whole process, 34 DESTINATION JEDDAH AUGUST 2016

keeping them motivated, and incentivized. We’ve also made sure the program is adaptable to the volunteers’ comfort zone.

6. WHAT ARE SOME

IMPROVEMENTS NEEDED WITH CSR IN THE KINGDOM?

We just need a little more organization amongst CSR committees and entities with a government body that brings us all together. Working on some sort of common goal, theme and area would improve the overall environment of CSR rather than everybody duplicating some of the efforts. Web: sedco.com

V I R TUAL O FFI C E

‫ﻣﻜﺘــﺐ إ ﻓﺘﺮ ا ﺿــﻲ‬ S H ARED D ED I C AT E D S PAC E

‫ﻣﺴــﺎ ﺣﺔ ﻣﺨﺼﺼــﺔ ﻣﺸــﺘﺮ ﻛﺔ‬

YO U R O W N D E DIC AT E D S PAC E

‫ﻣﺴــﺎﺣﺘﻚ اﻟﺨﺎﺻــﺔ‬ M EE TI NG R O OM S

‫ﻗﺎ ﻋــﺎت إﺟﺘﻤﺎﻋــﺎت‬

!‫ﻣﻜﺘﺒﻚ ﺟﺎﻫﺰ‬

YOUR OFFICE IS READY!

ً .. ‫ﻓﻮرا‬ ‫إﺑﺪأ ﺑﺎﻟﻌﻤﻞ‬

START YOUR WORK NOW.. .‫ﻓﺮﻳﻖ ﺳﻜﺮﺗﺎرﻳﺔ ﻣﺤﺘﺮف ﻟﺘﻠﺒﻴﺔ اﺣﺘﻴﺎﺟﺎﺗﻚ‬

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BUSINESS

IF THEY LEARNED FROM FAILURE,

So Can You

Successful individuals who didn’t start off so successful. By Alia Al Mansouri

STEVE JOBS

After co-founding the evergreen Apple in his 20s, the board of directors fired him by his 30s. He went on to start another company called NeXt, which merged with Apple, resulting in Jobs getting his foot back through the door and taking the company back to the top.

ANNA WINTOUR

Vogue’s editor and queen of the fashion industry, was once fired from her job as a junior fashion editor for American Harper’s Bazaar. She appreciated that experience so much that she said: “I recommend that you all get fired. It's a great learning experience.”

WALT DISNEY

Once upon a time, Walt Disney was told he lacked imagination. Ironically enough, he was fired from his newspaper job because his editor thought he had no good ideas. It took a flopped animation company and going bankrupt before Disney gained popularity with his short classics. 36 DESTINATION JEDDAH AUGUST 2016

DESTINATIONKSA.COM 37

AKIO MORITA

The founder of Sony started his company right after WWII. He began his failure after deviating from the family business, to create a rice

cooker that burnt rice. It took post-war material shortage and money loss before he built his first tape recorder. Now Sony is, well, Sony.

MILTON HERSHEY Hershey had salty beginnings with three failed sweet businesses. He picked himself up and tried again with a caramel company that sold for $1M. He took his victory and started experimenting with massproduced chocolate milk, thus beginning the empire of Hershey chocolates.

JERRY SEINFELD

Before his famous show about nothing, he landed a small part in an ABC show. He showed up to the reading not finding his name anywhere in the script. He later learned that he was fired without even knowing it.

OPRAH WINFREY JK ROWLING

Prior to writing Harry Potter, before being rejected by 12 publishers, Rowling was a secretary. She was fired from her job when her boss found her writing short stories during working hours. 38 DESTINATION JEDDAH AUGUST 2016

The undisputed queen of television once got fired from her job as an evening anchorwoman. Her executive said she was â&#x20AC;&#x153;unfit for television news,â&#x20AC;? and too emotionally invested in her stories. Her show went on to air for 25 years, with many emotional moments and giveaways.

DESTINATIONKSA.COM 39

A R T S & E N T E R TA I N M E N T

ART TALK With Hamza Jamjoom

Roya Barasien and Painting Name: Roya Barasien Age: 21 Field (Type of Art): Watercolor and Acrylic Abstract Painting Web: royabarasien.wix. com/artwork How did you begin?

What’s the concept behind your art? It’s usually a representation of something I went through or felt.

What are your plans or goals for the future?

I hope to collaborate more and showcase my work more often.

If you could meet any artist, who would you pick

Jackson Pollock or Gustav Klimt. But if I had to choose an artist from this day and age it would be Ayman Zaidani.

What's your favorite art piece? I can't say I have one. I'm always learning about new artists so my favorites change a lot. But some of the constant ones are The Birth of Venus by Sandro Botticelli and The Deep by Jackson Pollock.

How can people buy your art?

People can reach me via my website.

Check O

I began painting within the last three years. I’ve always been an artist though and all my hobbies include some form of art: writing, music, cooking, etc. So it

came natural. Plus I went into graphic design, so it gave me an understanding of art.

40 DESTINATION JEDDAH AUGUST 2016

Her Work ut

Hamza Jamjoom is a stylist, makeup artist and designer. His thoughts and wild imagination are portrayed in his staging of conceptual photo shoots. hamza_jamjoom Email: art@hamzajamjoom.com Web: hamzajamjoom.com

DESTINATIONKSA.COM 41

A R T S & E N T E R TA I N M E N T

Oodles of Doodles With THE URBAN GYPSEA Danya Bayomi, aka The Urban Gypsea, gives us a peek into her world of doodling. By Sahrish Ali

Egyptian born, Saudi raised, 20 year-old interior design graduate, Bayomi now works as an interior designer at IKEA as part of their expansion team. When did you start doodling?Has it always been a part of your life? Doodling hasnâ&#x20AC;&#x2122;t always been a part of my life. I never considered myself an artist especially since I was never good at it in school or university. I went to Jeddah Prep and Grammar School. My doodling kind of just started when I was bored in class. It wasnâ&#x20AC;&#x2122;t something I was consciously doing as art.

I started experimenting with different shapes and designs; things I could doodle. It takes time to develop your own specific style. I have a few styles but I am still sort of developing them. There is still quite a bit to explore within these styles. 42 DESTINATION JEDDAH AUGUST 2016

STAFF PHOTO/YASMIN OUF

How would you define your style?

The Urban Gypsea’s doodles develop organically in either progressive floral or geometric styles. They have been seen as bookmarks, notebooks and most notably, covering a wall at our favorite specialty coffee house, Medd Café. One of the more geometric designs was done for Doodle For A Cause. Most of her doodles are Zen tangles and such.

Where do you plan to take your art further? “I want to experiment with more designs so that anyone who sees my doodles would see their style in them as well.” She plans on branching out to creating more products with her doodles such as notebooks and more elaborate designs. Some of her recent designs can be seen on her Instagram account where she doodles on photos and other objects.

The Urban Gypsea continues to experiment with different mediums and spaces for her creations.

How does doodling help you? It takes my mind off of things. It gives me a break from thinking too much. Medd is my favorite piece I’ve done. It was my first large-scale piece that took three days to complete. urbangypsea

DESTINATIONKSA.COM 43

A R T S & E N T E R TA I N M E N T

MUSICAL TALKS WITH TALSAM

Hover on the page FO R TUNES!

DOWNLOAD • DISCOVER • INTERACT

Bringing back the '90s grunge rock sound. By Aabiya Baqai

How and when did Talsam come about? Talsam was formed in September 2015 when Abdullah Al Zaher, Shaher Karkashan and Ayman Shawly wanted to recreate that '90s grunge rock sound. It wasn’t too long before Abdullah found the perfect vocalist via Facebook for that role, Moe Dahmous, and that was the beginning of Talsam.

You say you’re bringing back the flavor of the ‘90s rock music, so why specifically the ‘90s? It is the music that all the Talsam members love and have in common. Some of us grew up listening to it during that era and for others the '90s music just grew on.We think rock in the '90s was at its best.

What have been some of your favorite performances so far? When we played Otherside by Red Hot Chili Peppers and people started singing along, it was the best feeling; seeing people interact with our performance and us. We also 44 DESTINATION JEDDAH AUGUST 2016

Abdullah, Lead Guitarist Moe Dahmous, Vocalist

Moe Alloush, Rhythm Guitarist

Most of the rock subgenres were revived at some point except for grunge, which disappeared with the the new millennium, so we're bringing back that '90s sound and everyone loves it.

Ayman, Drummer (Ex)

What do you think about the music scene in Jeddah and what do you think is still lacking?

Emad, Drummer (New)

loved playing our originals and watching people enjoy our own music. It made us very proud.

Any upcoming projects? Performance-wise, we are appearing at the 2016 Rock Fest this summer and then doing our own show here, as well as working on more original songs. Unfortunately, Ayman is leaving us, but Emad got on board as our drummer.

Music is a universal language and you can find it anywhere you go. There are definitely so many great talents in Jeddah and a lot of people who enjoy good music. We just need more support and the right platform so these talents can be heard.

What piece of advice would you give to other upcoming bands and aspiring musicians? First, find the right sound that defines you. Make sure the chemistry between the band members is great with good communication, but most importantly, have fun doing what you do. talsamband talsamband itstalsam

Shaher, Bass Guitarist

DESTINATIONKSA.COM 45

A R T S & E N T E R TA I N M E N T

ALBUMS TO LOOK OUT FOR! by Big Hass of Re-Volt

Boy King Wild Beasts Wild Beasts are an indie rock band from the United Kingdom. The bandâ&#x20AC;&#x2122;s next album, Boy King, will be released in August.

At Swim Lisa Hannigan

All Caps - Madvillian

Finjan - Omar Offendum

Lisa Margaret Hannigan is an Irish singer, songwriter and musician. Lisaâ&#x20AC;&#x2122;s new album At Swim will be released worldwide on August 19.

BOOKS

My Old Man - Outlandish

The High Mountains of Portugal by Yann Martel

Brought to you fifteen years after the phenomenal The Life of Pi, get ready for a charming fable about love, loss and laughter.

Show Your Work!

Maker Dad

by Austin Kleon

by Mark Frauenfelder

Have you been sitting on your awesome talent, with piles of creative work and not doing anything with it? Snap out of it, read this book and learn how to be brave, productive and findable!

Maker Dad is the first DIY book to use cutting-edge and affordable technology in appealing projects for fathers and daughters to do together.

46 DESTINATION JEDDAH AUGUST 2016

IN THEATERS NOW !

NEW ON DVD

DVDS

A Hologram for the king Suicide Squad

An American superhero film based on the DC Comics, distributed by Warner Bros. Pictures.

Film Facts!

It is intended to be the third installment in the DC Extended Universe. Batman: The Killing Joke

Within 3 weeks of the teaser-trailer being released, it had racked up more views than both Batman v Superman: Dawn of Justice (2016) trailers.

The Trust

GAMES

Attack on Titan

Deus Ex: Mankind Divided

Based on the ridiculously popular manga, this game puts you smack dab in the first season of the anime and lets you relive the major moments with you at the helm.

Long-awaited sequel to the amazing Human Revolution game, get ready for more of that stealth and/or combat that you love, all wrapped up in a gripping cyberpunk thriller of a story.

I tip my hat to the dedicated players still deep in the trenches of this game. The latest expansion is out this month, bringing more plot, more weapons, more skills and more fun.

Available on PS4, Xbox One and PC.

Available on PC.

Available on PS4, PSVita, PS3, Xbox One and PC.

48 DESTINATION JEDDAH AUGUST 2016

World of Warcraft: Legion

ST YLE & BEAUT Y

STYLE & BEAUTY SCOOP VOGUE ARABIA

In partnership with Dubai-based media company Nervora, Condé Nast will be launching a Vogue Arabia edition this upcoming autumn in an online version, followed by a print version next spring. The long awaited Vogue Arabia's editorin-chief is none other than street style favorite, Saudi Princess Deena Abdulaziz.

Dior’s New Creative Director It’s confirmed! Italian designer Maria Grazia Chiuri is the new creative director of Dior, replacing Raf Simons

who unexpectedly left the House in October. She previously worked in the design team of Fendi and Valentino.

50 DESTINATION JEDDAH AUGUST 2016

SALY HANSEN NUDES COLLECTION – LIMITED EDITION

Nude nail polish is always in season because nails appear natural. Nude colors elongate nails and create the look of perfectly manicured hands. That’s why Sally Hansen dedicated a whole collection to these beauty favorites. The limited Nudes Collection consists of six soft shades that flatter any complexion and skin tone. Just remember to pick the shade of nude that matches your skin tone!

NUDES FOR EVERYONE Get It From Wojooh & Lifestyle

BENEFIT BROW COLLECTION Editor's Pick

Benefit launched nine different eyebrow products with seven different shades. Perfect kit to match the brows with the hair, get the right shape and keep them tamed.

MONTBLANC Nothing says sleek and sophisticated better than Montblanc's distinctive monochrome.

INSTAGRAM PICK OF THE MONTH sunglowshop

Christian Louboutin Introduces Loubilaque The new eye-catching and head-turning lip lacquer, Loubilaque, draws inspiration from Christian Louboutin’s long-lasting love affair with lacquer. High coverage, high shine, and high drama, it bottles the spirit of lacquer.

Maje Opens in Jeddah

Check out this account for trending tanning oils (ones you can’t find anywhere else here), really cool beach kaftans, sun dresses, straw bags and hats, and even cool pool floats like the donut, pink swan and the popsicle. It’s basically your go-to place for the coolest beach essentials. sunglowshop

French brand Maje opens its first flagship store in Jeddah's Assila Towers on Tahlia Street. The Maje style sketches a subtle difference between modernity and quirkiness, with authentic pieces and sharp details. DESTINATIONKSA.COM 51

ST YLE & BEAUT Y

ROB YOUR LOCAL SUPERMARKET 52 DESTINATION JEDDAH AUGUST 2016

TOP: Max

Mara / SR 1,420 Mara / SR 816 PANTS: Max Mara / SR 1,182 ACCESSORIES: Cugini Boutique SHIRT: Max

DESTINATIONKSA.COM 53

TOP: Paper

London / SR 2,228 Paper London / SR 1,774 CHOKER: Monica Sordo / SR 2,370 PANTS:

all at mprojectstore.com

54 DESTINATION JEDDAH AUGUST 2016

COAT: Each

x Other / SR 3,522 DRESS: MSGM / SR 4,058 byÂ mprojectstore.com

SHOES: Charlotte

Olympia / SR 3,200 ACCESSORIES: Cugini Boutique DESTINATIONKSA.COM 55

VEST: Sotra

/ SR 5,760

JUMPSUIT: Sotra

/ SR 3,660

both at sotraonline.com

ACCESSORIES: Cugini

SHOES: Modelâ&#x20AC;&#x2122;s

Boutique Own

56 DESTINATION JEDDAH AUGUST 2016

SUNGLASSES: Prada

/ SR 1,220 at sunglass hut

DESTINATIONKSA.COM 57

R O B YO U R LO C A L S U P E R MA R K E T Have you ever wondered what it would feel like to be in a supermarket after dark? Our hero Ghalia ‘Vogue Overdosed’ Mahmoudi with the help of artist Ali Cha’aban from Lub Creative, and The Loft Studio ventured into the world of Danube after closing hours to visualize that notion. This collaborative project for Destination Jeddah, is an editorial that visualizes the mood of Andy Warhol, strolling through the aisles and capturing the essence of modern day contemporary fashion picks. While still promoting the local brands, talents and aesthetics, an impression Destination believes in; making Danube

58 DESTINATION JEDDAH AUGUST 2016

a motif of patterns that are artistically appealing. Creating this project was interesting, because the team had to work under a time limit of the closing hours. Art Direction: Lub Creative, Ali A. Cha’aban Stylist & Model: Ghalia Mahmoudi Photographer: The Loft, Nada Hakeem Makeup: Najla Zainy Hair: Manna Center, Aysha Shukri

Download their app for online shopping and delivery services!

FEELING THE SUMMER BLUES

Valentino SR 24,189

Bottega Veneta SR 5,705

Missoni SR 2,952

Anya Hindmarch SR 3,195

Chloe SR 9,575

MARCH11 SR 3,085

Balenciaga SR 2,158

Aquazzura SR 2,065

CHOKER Eddie Borgo SR 940

CROPTOP Miguelina SR 849

ELECTRIC

Daizy Shely SR 2,419

ROYAL

Carvin SR 1,169

TOUS SR 933

PASTEL

GENERAL SPECTRUM

DESTINATIONKSA.COM 59

ST YLE & BEAUT Y

Same rule applies for plates and cutlery. Provide bowls, large plates, small plates and why not a second plate? As for cutlery, make sure there’s at least two of everything. Remember we are playing a mismatch game, so bring all the tableware out. Nothing really needs to match, so just make sure you have an overall theme. If you’re setting a Moroccan table keep it oriental; if you’re setting a French table keep it European, and so on.

Set the Table but Break the Rules A good table setting to set you apart from everyone. By Dania Shams

We are long past the age of formal table settings and the rules of tabletop perfection. To impress your guests these days, you must show them something new; remember everyone eats with their eyes first. The new rule to follow is to break all the rules! Use mismatched tableware, and in this case, more is more. Items I will always have on my table are low vases filled with seasonal flowers, fruits and vegetables. Avoid synthetic flowers at a dining table; natural will allow you and your guests to feel connected to the table you are about to eat at. Also avoid flowers with overpowering scents; this might distract form the smell of deliciousness. It is very 60 DESTINATION JEDDAH AUGUST 2016

important to have more than one drinking glass for each diner. Even go as far as three drinking glasses per person. The reason behind this is that you can never predict what each person will want to drink, and one might like to change beverages with each dish. Give your guests the freedom to choose.

Finally, condiments and beverages. There is really no need to advertise the brands you are offering at the table, so use container holders or transfer sauces and beverages into your own containers. As for fizzy drinks, how about simply wrapping them with a napkin? Remember it is your table- you dictate what goes on it. Don’t let the brands you use guide the table you set. Final words of wisdom:

Setting a table is like telling a story, and a story well told is a story wellremembered.

㠀㠀㤀㜀㄀㐀㘀㄀㨀軾ꃾ ✆ ퟾껾 ✆

DESTINATIONKSA.COM 61

ST YLE & BEAUT Y

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DESTINATIONKSA.COM 63

S P E C I A L F E AT U R E

Jeddahâ&#x20AC;&#x2122;s food reviewers spill the beans on what makes their mouth water. By Sohila El Saadany

AHMED DARWISH (FOUNDER OF FOODIES.SA)

It started on a Whatsapp group in 2012 with less than 10 people. I had just come back from the UK after studying there and learning how to cook and I needed a circle to share this with. The idea was to chat and discuss recipes, new restaurant openings and make recommendations on where to eat. The Snapchat account came out in March because we wanted to share our experience with the public.

How do you choose your team? I chat and follow each candidate before I recruit him or her. Some approach me, while I approach others. They must have a passion for food, either by cooking, tasting, writing or blogging, or be food business owners (home or retail).

What are some important traits in food reviewers?

A reviewer has to be credible. 64 DESTINATION JEDDAH AUGUST 2016

I work full time in a Saudi digital and social media marketing agency in Jeddah, I'm also a professional photographer with an eye for food photography and styling. My passion for cooking grew while studying in Manchester and continued ever since.

STAFF PHOTO/YASMIN OUF

How did the idea for Foodies.sa come to life?

To gain peopleâ&#x20AC;&#x2122;s trust, he has to know food, understand taste, presentation, cuisines and what makes a dish worth it.

Best and worst food experience here in Jeddah? One bad experience was a Middle Eastern restaurant famous for its mixed grills; it was so bad that I ran to throw up in its bathroom. As for a great experience, a local cafe and bakery on Batarjee Street satisfies my taste buds. thefoodies.sa thefoodies.sa

HANI NOUR (MEMBER OF FOODIES.SA) How did you join the Foodies.sa group? Ahmed Darwish and I had a lot of mutual friends but we never got the chance to meet. One of our mutual friends once talked about The Foodies group on Facebook and I commented by requesting to join. Darwish saw my comment and immediately started his initiation tests.

What do you think completes a dish? Good company. Everything tastes better when you have good friends around you.

What is the most surprising dish you have ordered? Fried Crocodile from The Meat Company in Bahrain. thefoodies.sa thefoodies.sa

I work in advertising, but food has been my passion since day one. I've always loved communicating and sharing my restaurant experiences, and have always been known to be the go to guy when it comes to outside dining.

DESTINATIONKSA.COM 65

A proud member of The Foodies, Sawsan Al Bahaity has tried and tasted it all, whether it be her professional and academic pursues or her inner entrepreuner forcing her to convert her love for food into a business.

SAWSAN AL BAHAITY (MEMBER OF FOODIES.SA) How did you join the Foodies group?

I got to know about them from Ahmed Darwish, whom I've known through family. There had to be certain criteria to be eligible to join, this included owning a food business or being a chef, but generally being zealous about food and directly dealing with it.

Were you always interested in food and different cuisines or has that been a recent development?

I am a young Saudi with a varied background from advertising and marketing, to music and singing. I am currently an entrepreneur in the food business.

66 DESTINATION JEDDAH AUGUST 2016

I have been interested in food ever since I can remember. When we were kids, my siblings and I used to watch our mother bake cakes. We watched her put the ingredients of her chocolate cake and eagerly waited to lick the remaining batter. She cooked everything herself; we rarely ordered food from outside and that got me attached to food.

What do you think completes a dish? Truffle oil. thefoodies.sa thefoodies.sa

HAMZA NIHAL What is it like pursuing food and restaurant critique professionally since you write at Saudi Gazette? I am a different type of critic, as I don't talk to owners or managers directly before I go, but I welcome their comments afterwards. This way I am served as any other customer without any perks. So far, almost every restaurant Iâ&#x20AC;&#x2122;ve reviewed has contacted me and the owners were more than willing to change the highlighted issues.

Were you always interested in food or has that been a recent development? Yes, food has been my passion for the longest time and I enjoy all cuisines from Southeast Asia to Latin America and everything in between. I am an all out foodie.

What do you think completes a dish? Taste, taste and taste. I was born in Taif and have spent the past 10 years traveling and sampling cuisines all over the world. I work as a consultant for an F&B consulting company based out of Washington DC, USA and my primary job is taste profiles and mystery reviews.

What is the most surprising dish you have ordered? Crispy Crazy Maki at Ohayo; it combines crab, avocado, cucumber, crispies and a crazy mix topping. Fantastic creation.

What is your favorite cuisine and place that serves it around here? My favorite cuisine is Japanese. I haven't experienced the perfect Japanese restaurant here yet but the best among local restaurants so far is Benihana. hamza_eats

DESTINATIONKSA.COM 67

A prime example of stepping out of his mundane job to pursue what he really loves, Mohammed Henaidy managed to turn his passion into success. May it be food critiquing or opening his own innovative health-oriented restaurant, Henaidy has proven to us time and time again that with food, there are no boundaries.

MOHAMMED HENAIDY Are you thinking of pursuing food critiquing as a profession? Yes. Iâ&#x20AC;&#x2122;ve read a lot about food critique and will definitely pursue it professionally.

What is your favorite cuisine and favorite place that serves it around here? My favorite cuisine is Japanese. I haven't experienced the perfect Japanese restaurant here yet but the best among local restaurants so far is Benihana.

What do you think completes a dish? Nice presentation is always the best way to complete a dish. I enjoy the appearance of a dish as much as its taste.

What is the most surprising dish you have ordered? The Extremely Fresh Lobster Sashimi at a Japanese restaurant in Dubai. The lobster was still alive while the dish was served. mhrating mhenaidy

68 DESTINATION JEDDAH AUGUST 2016

I had been working in corporate finance for 12 years, but then I decided to open my own restaurant, The Green Kitchen, and enter the world of food professionally. I have been interested in different cuisines from an early age. This has developed over years and became a passion.

LOAY ARIF Were you always interested in food and different cuisines or is this a recent development? Ever since I was young, my grandma would always ask for my opinion when she cooks. Out of all her grandchildren, she would choose me because she knew I had a gift when it came to food. As years went by and I headed to university, my friends would always count on me to cook.

Would you think of pursuing food reviewing as a profession?

I believe food is an adventure. My family had a great experience with restaurants for a long time, so itâ&#x20AC;&#x2122;s in my genes. Now I have become a marketer, cook, food blogger and vlogger as well as a partner in a Chinese restaurant. My Samurai looks, especially the hair, have earned me the name Samurai blogger.

I am trying to achieve my general goal of upgrading the standard of the food world in Jeddah. My personal aim is to be a reference and consultant in the field of gastronomy; I am trying to achieve that through training courses and professional food coverage via social media. I think my modeling experience has helped me reach a wider audience especially on Snapchat.

In your opinion what completes a dish? Presentation is very important. And olive oil too.

What is the most surprising dish you have ever ordered? In Mykonos, I once ordered ravioli stuffed with crab dip in yellow creamy sauce, it was perfect. This question will make me cry. loayarif loay.arif

DESTINATIONKSA.COM 69

DINING AROUND TOWN

DINING SCOOP

This Just In

BURGER AND LOBSTER

London’s sensational restaurant has stepped into our town, and we couldn’t be more excited. You get to choose from a menu of three options: burger, lobster and lobster roll. It’s a great time to be a lobster lover in Jeddah. The spicy beef burger Must – perfect balance of try crunchy onions, juicy burger and tangy pickles. Location: Prince Sultan Rd. Web: burgerandlobster.com Tel: +966-12-6061639

Skill on the Grill A high-end casual dining restaurant, Skill on the Grill is the perfect place for barbecue and steak lovers. What stands out to us is the beef - it’s the Australian Wagyu, a variety considered to be one of the best for tender steaks. Seafood options like jumbo shrimp, salmon and scallop are also available. Alongside fresh juice from the bar, try the wagyu ribeye/sirloin or the assado. Mob: +966-530802476 (for reservations) skillonthegrill

70 DESTINATION JEDDAH AUGUST 2016

TUCKED AWAY TA G

PICK

OF THE M

INS

THAI GARDEN

A literal indoor garden, Thai Garden is a tucked away hotspot for authentic Thai food. From Pad Thai to Thailand’s famous red and green curries, Thai Garden is a gift for your Asian-craving taste buds. You might even go through a dilemma deciding on the dish to order because of how extensive the menu is.

Pan Bakery

Location: Heraa St., East of Malik Rd. Tel: +966-12-6994773 (Free delivery available)

DJ RECOMMENDS NAAN’S BIRYANI

Naan, a new addition in the city, has added a sweet twist to its biryani. You can order the dish in a carved out pumpkin with little pumpkin pieces for you to spoon out as the biryani finishes. The flavors, aroma and added cashews make this dish a unique ordeal.

Filicori Zecchini’s Spicy Hot Chocolate With a much-needed zing, Filicori’s spicy hot chocolate is for all the hot chocolate lovers in the city. It’s hot, rich and spiced with cinnamon and red chili powder. We know it can get out there, but this is worth the experience.

Mob: +966-535369000 naanksa

Passionate about food and baking for as long as she can remember, Sawsan started off with making pancakes for her family’s Friday brunch where she received a lot of positive feedback. She was encouraged to get creative, and so came the pancake fluffs, French toast rolls with chocolate filling and an unconventional waffle. Pan Bakery plans on offering a healthy line of gluten-free pan bakeries

Must-Try:

Pancake fluffs with a unique array of fillings. Mob: +966-558360636 panbakery.sa

Location: Prince Sultan Rd.

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DINING AROUND TOWN

CHEZ SUSHI ROLLS OUT IN JEDDAH The latest sushi hotspot with a generous menu. Chez Sushi opened its doors in early June. Launched first in Dubai, the casual Japanese restaurant is trendy and open all day. Whether you’re a sushi aficionado, a vegetarian, a fitness enthusiast or someone who doesn’t eat raw fish, Chez Sushi’s menu will fit your mood and lifestyle. It's family friendly; kids love getting creative with their sushi! Co-founder Hiba Kosta says the restaurant owes its quick growth to a combination of delicious food, great service and an active business plan. "Chez Sushi is an excllent addition to the city's restaurant repertoire," remarked Abdulrahman Attar, managing partner, Lamya Omar Attar Co.

Order Online Placing an order

online is easy but limited from Al Hamra to Hera Street to ensure the quality of the fish.

Let’s Roll

You can customize your sushi to get the right taste. They have a few combinations that’ll give you the best experience.

Party Platters

Ladies, Rejoice

Tuesday is Ladies Night, which means the second sushi roll is free. Chez Sushi is flexible, so you can bring your male guest with you.

The party platters can satisfy a gathering, event or meeting of up to 30 people.

Rice Free Roll

Brown Rice

Everything’s Homemade

TIP: Nori Chips is a first in Jeddah, so make sure you try this seaweed specialty.

Tel: 920022434 Web: chezsushi.com chezsushiksa

This unique and rare option let’s you try sushi with brown rice for a rich taste.

72 DESTINATION JEDDAH AUGUST 2016 ADVERTORIAL

If you’re watching your carb intake or calories, the rice free rolls will be perfect for you. Everything, including the green tea ice cream, is home made. No additives or food colors are used.

DINING AROUND TOWN

ROSEWOOD JEDDAH’S SUSHI EXTRAVAGANZA

and tobiko roe on top. If this hasn't already gotten your taste buds buzzing, there’s still more. The myriads of sushi selections include the very popular sashimi, nigiri, hosomaki and urumaki options with salmon, tuna and shrimp fillings. Another highlight of this location is the focus on decorations and luxurious setting. From the cozy lighting to the light waterfall sounds and the special emphasis on earthy crockery, the entire space comes together wonderfully. There’s even a live sushi bar where the chefs educate diners in sushi making and an entire section of the restaurant that has a Red Sea sunset view.

Experience "All You Can Eat" sushi delights every Monday. If you’re looking for the ultimate sushi affair, then we’ve found the perfect place for you. Rosewood’s Ginza I Chome Restaurant is now offering an all year-round sushi night every Monday from 7 p.m. to 12 a.m. For only SR 225, the entire experience consists of four selections of soup, three selections of salad and a wide selection of the chef’s special sushi to choose from. While all the soup and salad options are a must-try, it is imperative that the Osuimono seafood soup to be considered because of its perfect tinge of spice, and the exotic Kani Salad made from sliced cabbage, seaweed and kingcrab meat with mayonnaise 74 DESTINATION JEDDAH AUGUST 2016 ADVERTORIAL

Ginza also offers a Romantic Dinner Special for only SR 700 per couple. A fulfilling five course meal; this dinner special includes soup, salad, a selection of sushi, Canadian live lobster teppenyaki style, a choice of teriyaki dish, water and fresh juice, and of course chef’s special dessert. Location: Rosewood Jeddah Hotel Tel: +966-12-2607111 Web: rosewoodhotels.com RWJeddah Rosewood Jeddah

Considering the above, now you have no choice but to devour on this venture.

BREAKFAST

WRAPS EGG N’ HASHBROWNS

EGG N’ SAUSAGE

Available in store starting from August 6th

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DINING AROUND TOWN

SEASONED seasoned.jeddah

Zucchini Pesto Noodles

Wild Rice Salad (Pumpkin and Broccoli)

FOR THE VEGET

The ultimate guide to healthy v BAI BAKERY baibakery

Sourdough Bread

German Rye Bread

Wheat Multigrain Bread

76 DESTINATION JEDDAH AUGUST 2016

THE HEALTH BOX

Tasty Tofu Sandwich

the_healthbox

BOGA SUPER FOODS boga.superfoods

Vegetarian Sandwich

TARIAN IN YOU

veggie meals around town. Beetroot and Goat Cheese Salad Italian Salad with Berries

THE HEALTH BOX the_healthbox

SEASONED seasoned.jeddah

DESTINATIONKSA.COM 77

THE JUICE CONTAINER thejuicecontainer

VALS HEALTHY TREATS vals_healthy_treats_ksa

Ginger Zinger

Protein Cupcakes

Chocolate

Very Berry Bowl

Vanilla

Cinnamon

BOGA SUPER FOODS

Container Energy

boga.superfoods

Blueberry and Apple Muffins

Granurt (Granola Yoghurt)

THE HEALTH BOX the_healthbox

6 Pack

BOGA SUPER FOODS boga.superfoods

Waffles (with Berries and Maple Syrup) Melon Burst Bowl (with Goat Cheese)

78 DESTINATION JEDDAH AUGUST 2016

H E A LT H Y L I V I N G

IN THE SPOTLIGHT

Fitbox in El GoeussnCaamp

Saudi Womneessnex’sperieFncitenwith a view. The ultimate fit

Day 1 FitBox Jeddah together with The Fitness Playground in Egypt arranged a unique fitness experience for 10 Saudi women aged 22-50. Nirvana Zaher and I, both certified strength and conditioning coaches, organized an educational and challenging four-day program for them with healthy meals, along the coast of the Red Sea in El Gouna, Egypt.

80 DESTINATION JEDDAH AUGUST 2016

• Base Camp; a practical review of basic functional moves (squats, lunges, pullups, etc.) • Animal Flow; a body weight workout with the view of the Red Sea (bear crawls, crab walks, lizard movements, etc.) • Agility and Speed; coordination games to improve stamina and reflex (knee tag, shuttle runs, etc.) • Hands on sail trip to learn about wind dynamics. • Nutrition seminar about

fitness myths, common injuries, followed by a popquiz over coffee. •Strength Circuit at the gym.

Day 2

• Introduction to Triathlon Training (cycling, swimming and running). • Challenging outdoor uphill and downhill bike riding. • Lagoon swim and jog across three lagoons. • High intensity strength training with indoor spinning circuit. • Calm yoga and deep stretching to unwind with a beautiful view.

Day 3

• Refreshing, cool day at Mahmya Island. • Swimming, snorkeling and an intense beach workout. • Boat ride with a view of the island and jumping dolphins.

The fun and challenging Fitbox campaign proved to be a unique experience. It was a unique opportunity for Saudi women to improve on various personal and physical levels. The Author: Yasmine Hisham Hassan Strength and conditioning crossfit olympic weightlifting mobility and injury rehabilitation. A certified (American College of Sports Medicine) fitness specialist with over 10 years experience and founder of FITBOX performance facility. Email: yhassan@multiworks.net yasminehassan YazziHass

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H E A LT H Y L I V I N G

Beat Your

Holiday Extra Bloat A list of de-bloaters to help your stomach shrink! Peppermint Tea

Peppermint tea is known to calm down the entire digestive system; drinking it after your indulgence session can also eliminate gases.

Parsley

Parsley is a natural diuretic that helps get rid of excess fluid out of the body as well as provides you with bone building vitamin K and immune boosting vitamin C.

Instant Oatmeal

It is suggested that eating plain instant oatmeal instead of a pastry in the morning will keep your bowels regular since oatmeal is a good source of soluble fiber.

Banana

Bananas are known for their high potassium levels, and these high levels of potassium help your body get rid of belly-bloating sodium and excess water retention. The morning after your binge, have a banana with peanut butter, or a banana smoothie. 82 DESTINATION JEDDAH AUGUST 2016

Fennel

Fennel is known to be a digestive stimulant and it boosts bile production in order to help break down foods; sipping it post meal will give you a good de-bloating fix.

Yogurt

Water

If the bacterial balance in your gut is off, it causes gas and bloating. Hello probiotics! The bacteria found in yogurt can rebalance the gut and improve your digestive health, but try to avoid the sugary ones.

When there is not enough fluid in the body, sodium will cause retention to all the fluid you have; thatâ&#x20AC;&#x2122;s why itâ&#x20AC;&#x2122;s always recommended to drink more water.

Ginger

Ginger is an antispasmodic that helps in digestion and relaxes the digestive tract muscles.

Breakfast

Having breakfast will wake up your digestive tract and help move food. Having something light like an omelet with veggies would do the trick.

Coconut Water

Potassium-rich coconut water can help neutralize all that salt you take in when you overeat. To speed the de-bloating process, be sure to have some coconut water. 84 DESTINATION JEDDAH AUGUST 2016

Amal Al Toaimi A fitness enthusiast who is IFPA (International Fitness Professional Association) and GEL (Group Exercise Leader, MEFITPRO) certified. Loves to encourage people to adopt and maintain a healthy lifestyle, believing that moderation is key. Email: amal_alto@hotmail.com

H E A LT H Y L I V I N G

EATING HEALTHY It’s Easier Than You Think Don’t let healthy eating feel like a struggle.

People today have become more aware of what they put in their bodies. With media bombarding fit body images everywhere, people are subconsciously striving to get fit. Phrases such as “You are what you eat” are being taken with much more seriousness and the recurrent decline on that slice of cake has become the norm. By now we all know that a good diet and exercise plan go hand in hand. You need them both to get fit. A lot of people manage going to gym regularly but fail at eating healthy. Fast food giants have identified this issue and now you see salads and grilled items in all the menus. But, there is a catch to that. Most of those items are loaded with sodium or sugar if they are labeled as low fat. Even though it may seem convenient but you’re not getting the bang for your buck. There are a lot of companies now selling pre made meals customized according to your goals but most are expensive and lack variety. 86 DESTINATION JEDDAH AUGUST 2016

Manage Your Own Diet • Plan your weekly meals and grocery list a week in advance. • Use your weekends to prepare meals in advance. • Portion control is important so if possible make portions and refrigerate in an airtight container. • Wash and cut your vegetables and refrigerate in sealed plastic bags and use throughout the week as needed. • You can cut up fruits like bananas and strawberries and freeze in portions to make smoothies. • Have healthy snacks like dried fruits and nuts on hand at home and at work to avoid junk food. • Make wise food choices while eating out. Go with

the baked or mashed potato instead of the fries and have your salad dressing on the side instead of drizzling over the salad. • If you want to order dessert, share with everyone. The Author:

Mohammad Adnan Mirza Health and fitness enthusiast with over a decade worth of extensive knowledge on training and nutrition. Working towards getting ISSA certification for personal training. admirza80

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H E A LT H Y L I V I N G

RED SEA COAST

Life in Jeddah, Oh the Benefits!

Living in a coastal city is scientifically proven to improve your health. Hereâ&#x20AC;&#x2122;s how. the people of the city; how there has always been joy and solitude amongst its residents, a welcoming atmosphere to all visitors and simply a good place to settle down.

Jeddah: that thin strip of urbanized land nestled between Al Hijaz Tuhama Mountains and the beautiful waters of the Red Sea, we all love our city. Any historian will tell you of

88 DESTINATION JEDDAH AUGUST 2016

Being such an important city, a commercial hub and dramatically growing in a rate that even locals are in awe over, there is one essential tidbit about our beloved Jeddah that many don't recognize; living in a coastal city is scientifically proven to improve your health.

THE SUN

Since Jeddah is baked under the sun's heat almost 90 percent of the year, living in the city exposes you to a good amount of vitamin D. All you have to do is spend a few minutes a day exposing yourself to the sun's rays and you're good to go. Why is vitamin D important? It helps boost the immune system, wards off autoimmune conditions, rheumatoid arthritis and other diseases easily decreased in levels of occurrence just by increasing vitamin D levels. Just don't forget the sun protection with an SPF of at least 40-50.

THE FOOD

Food, as in seafood. Need I say more? Seafood, mainly known for its richness with omega-3 fatty acids, help maintain cardiovascular health, reduces tissue inflammation and alleviate symptoms of rheumatoid arthritis, helps reduce depression and halts mental decline in older people. How can you resist visiting Bangalah (fish market) and getting fish fresh from the sea? As a Public Health expert, I encourage residents of our beautiful city to spend some time outside, bask under the sun's rays a tad and smell the fresh sea air mixed with the cool breeze that wafts overhead and simply relax.

THE AIR

Coastal air is different than further inland. Scientifically, the air along coastlines are charged with negative ions that allow the human body to absorb oxygen easier and better. The easier flow of oxygen through the body allows a chemical known as serotonin, a neurotransmitter, to level and help decrease stress levels significantly not to mention help relax the body easier. The Author: Rawan Redwan MSc in Public Health from the University of Debrecen, Hungary. "Spreading good and accurate knowledge in a world where rumors overpower and dominate."

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H E A LT H Y L I V I N G

SPIRITUALITY

Food For

Thought

Islam is a way of life, so what does it say abou food etiquette? By Eman Bukhari

STAFF PHOTO / YASMIN OUF

Islam touches every aspect of our lives, helping us live not just an honest life, but also one that is healthy and happy. Some teachings we come across as we grow older and some we are made aware of at a very young age. One of the most common teachings in Islam is food etiquette and practices carried out by the prophet (PBUH). Some of the customs might seem basic or common sense, but they carry a great spiritual value and contribute to our overall wellbeing.

90 DESTINATION JEDDAH AUGUST 2016

Sometimes we overindulge and overeat, and to this regard the prophet (PBUH) has said, “It is sufficient for the son of Adam to eat enough to keep him alive. But if he must do that, then one-third for his food, one-third for his drink and one-third for his air.” And finally, when we have finished, we remember to thank the one who provided us our food, “Alhamdulllah” (thank you Allah).

Simple teachings and practices as these go along way for our mind, body and soul.

It’s not only a doctor’s recommendation to wash your hands before you eat, but also an Islamic practice for the same reasons: to wash away germs. We strive to remember Allah and thank him throughout the day for his blessings, and this includes the food we are blessed with. Therefore, before we take our first bite, we remember him by saying “Bismillah” (in the name of

Allah), and if we forget we can say, “Bismillaahi awwalahu wa aakhirahu” (in the name of Allah at the beginning and at the end). It is also courteous to eat, especially when sharing food, from what is in front of you. Also, common etiquette includes not critiquing food you might not like in respect to the cook and those around you who might have a taste for the dish.

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H E A LT H Y L I V I N G

SPIRITUALITY

RETURN

TO ALLAH

Reaffirm and solidify your iman with these tips.

Have you ever felt like you've reached a low point in your faith? After being a very enthusiastic gainer of good deeds, you are becoming lenient and your enthusiasm is fading? I've felt that many times. I'm sure we all do. That's pretty common to feel that way. Iman is just like a roller coaster, sometimes it goes up making us feel content and sometimes it goes down and low, a danger zone. Yes. I call that a danger zone, and it is a must for us to take steps to come out of that perilous zone. In the hustle and bustle of life, we often forget to follow Allah's commands. We indulge in the comforts of this world, shrugging off everything related to the after-life. It is usual for us to become lackadaisical in following and abiding Allah's commands; it is human nature to sin and to err. 92 DESTINATION JEDDAH AUGUST 2016

• Open the Quran and see what Allah wants to tell you The Quran is the nourishment of every person’s soul, the light of the heart and guidance to the straight path.

more time we spend with a person, the more prone we are to adopting their habits. The bottom line is: spend time with those who learn and preach Islam.

Allah SAW says: “Indeed, this Quran guides to that which is most suitable.” [Quran: Chapter 17, Verse 9] Whenever you feel like you are losing your energy and that your performance is starting to drop, quickly turn to the Quran and you will always find a way out. • Read Islamic Books Read stories of the prophets and companions. They're interesting to read and are available at all bookstores and some kiosks. • Sit With Those Who Learn and Practise Islam A man learns the best from his friends. As cliché as it sounds, the reality is, the

• Make Dua Dua is the weapon of a believer. Make dua during prostration. Pray that your Iman be high and make dua that you be persistent in gaining good deeds and in pleasing Allah. I ask Allah to make us better practising Muslims than what we were yesterday. Web: aateam.org theislamicteam

DESTINATIONKSA.COM 93

T R AV E L T R E N D S

TRAVEL NEWS Staying in Africa? Don’t Miss These Giraffe Manor, Kenya, Nairobi

The Giraffe Manor offers a chance to interact with giraffes while you stay at the comfy hotel, even at your breakfast table or your room window. You can also meet them when you explore the forest.

Flydubai’s Daily Flights to Prague Great news for those who frequent Prague, Flydubai will begin daily operations to the city.

Newest Thrill Ride: The ArcelorMittal Orbit Tunnel Slide The ArcelorMittal Orbit tunnel slide is now open at London’s Olympic Park. The ride is around 40 seconds, 178 meters high and circles the tallest sculpture in the UK 12 times to intensify the experience. 94 DESTINATION JEDDAH AUGUST 2016

VoiceMap, the Audio App you Need when Traveling

An app for iPhones and Android devices, VoiceMap uses your location to play audio that describes it and the significant happenings there. It includes offline maps, several destinations, stories by travelers along with a publishing option that allows you to tell your travel story. Web: voicemap.me

TOP 5

A PIECE OF SPAIN AND CANARY ISLANDS

PLACES FOR RIVER RAFTING

(from SR 3,750)

Take a tour around Barcelona, Madrid and Tenerife by spending 11 days wandering around the beautiful land.

Looking for a new hobby? Try river rafting at those rivers recommended by the National Geography book.

For more info: attartravel.com

NEW TREKKING PATH AT ALILA JABAL AKHDAR

Two New Properties in Riyadh by Starwood

A new trekking path at Alila Jabal Akhdar has been developed. It is a 5-minute drive away from the resort. The trek is about 7.5 km long and starts at the small village of Mahabis, passes through Al Khutaymi village then drops to the beautiful plantations of Masirat Ash Shuraqiyn.

LeGate's Special Offer

Now you can travel to a variety of locations like Turkey, Dubai, Malaysia, US, London and Paris at excellent competitive prices. Whether you're a honeymooner, adventurer or taking a family tour, LeGate has got you covered! Promo Code: DEST2016 Web: hotelgate.com Tel: 920004345 Email (Reservations): reservations@ legate.com.sa PR Account Executive – Feton Al Refaei: Email: feton@legate.com.sa Mob: +966-547606097

On Your Travel Wishlist

Starwood Hotels and Resorts Worldwide signed an agreement with Saudi Real Estate Company, Al Akaria, in order to establish two new hotels in Riyadh. The new Westin Riyadh and Element Riyadh will feature a combined 632 rooms and are set to open in 2022.

Alsek and Tatshenshini Rivers, Alaska/Canada

Magpie River, Canada

Middle Fork, Salmon River, Idaho

Río Upano, Ecuador Soar up in the air on a hot air balloon and marvel at the beauty of Gstaad Switzerland. The scene across the Swiss Alps is definitely awe-inspiring.

Futaleufú River, Chile

DESTINATIONKSA.COM 95

T R AV E L T R E N D S

CREAM OF THE CROP A sweet journey to Singapore, where we discovered the gastronomical beauty of European Cream. By Jou Pabalate

As part of the Cream of Europe campaign initiated by the French Dairy Interbranch Organization and the European Union, nine amazing chefs representing different countries of Asia and Middle East gathered at Singapore for a one of a kind three-day pastry experience this July. 96 DESTINATION JEDDAH AUGUST 2016

The aim of this campaign is to raise awareness of French dairy cream, showing how the selection and use of the finest form of this ingredient can make all the difference in pastry making. Cream of Europe consists of many initiatives, geared towards pastry professionals but also in a way, a form of educating the patron’s palate. As part of the campaign, a La Crème de la Crème annual recipe book is released. And previously, they would

gather famous French chefs to contribute their own recipes. However, for 2016, they have decided to make an edition that pays homage to each country of the campaign. They invited Chef Ambassadors from each of the countries involved in the campaign to Singapore, with a challenge to create a version of a French classic dessert that pays homage and infuses with the culture they’ve come to represent. At the heart of the chefs’ ingenious adventure is the Saint Honore, a Parisian pastry, composed of a puff pastry base, on which is placed a circle of puff pastry, topped by caramel glazed choux pastry. The center of the choux crown is filled with Chiboust or Chantilly cream. Saint Honore is considered to be a pastry masterpiece—requiring a mastery of patisserie fundamentals and techniques. Chef Mona Mosly

The result was a collection of mind blowing desserts that left both our eyes and bellies satisfied but craving for more. What makes this event a truly unique experience is the collaborative spirit that the chefs brought to the table. Their creativity and passion for the ingredient and the dessert itself was simply inspiring to watch as it beautifully unfolded before us in the kitchen.

The interpretations the pastry chefs came up served as an ode to the respective countries they represented. Our very own Saudi chef Mona Mosly, created a unique Baklava – St. Honore ensemble, which successful melded middle eastern flavors while staying true to the essence of the pastry itself.

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Held at the at-Sunrice Academy, the Cream of Europe event was culinary artistry at its best and the collaborative nature of it, a foodie diplomacy exercise. What transpired in Singapore is a memorable exchange among peers, proving that food can truly bring nations together.

Chef Ludovic Audaux, Executive Pasty Chef at the Complex, Dubai, UAE did a take on the pastry that amalgamated his French origin with his Middle Eastern experience. The result was a St. Honore bearing seasonal cherries and a hibiscus insert with a white chocolate and rosewater ganache.

Chef Ludovic Audaux

DESTINATION JEDDAH AUGUST 2016

“There is nothing comparable to the taste, texture and volume you can achieve by using French cream. Some think it does not make a difference, it’s all just cream. But once you taste it, you will know. The quality of European dairy cream is something that can bring out the best in your pastries, regardless if you make Middle Eastern, Asian, or any kind of dessert.”

1 4 2

LIST OF CHEFS 1. SINGAPORE

2. TAIWAN

Chef Pang Kok Keong Executive Pastry Chef at Antoinette

Chef Zhe Wei Hung Executive Pastry Chef & Owner of Patisserie 15eme & L’appart

3. INDONESIA

Chef Gerald Maridet Executive Pastry Chef at Pullman Jakarta

4. KOREA

Chef Hyunhee Lee Executive Pastry Chef and Owner of DesserTree

5. HONG KONG

Chef Jeffery Koo Director and Executive Pastry Chef at Patisserie Jeffery Koo & Choco Koo Cooking Studio

6. CHINA

Chef Terry Wang Executive Pastry Chef at Park Hyatt Ningbo Hotel

7. MALAYSIA 6

9 7

Chef Frederic Oger Executive Pastry Chef & Managing Director of the Pastry Institute of St. Honoré

8. UAE

Chef Ludovic Audaux Complex Executive Pastry Chef at Al Habtoor City Complex

9. KSA

Chef Mona Mosly Executive Chef at Adel Abu Al Jadel and Jury at Taste and Top Chef Arabia DESTINATIONKSA.COM 99

T R AV E L T R E N D S

EXPLORE KSA

Explore the Top CAVES OF SAUDI ARABIA Have no fear, enter the cave.

Whether it be referred to spelunking or caving, this activity will allow you to witness the world of caves that are shrouded with mystery, darkness and numerous legends. Thanks to some extreme adventure lovers from the 80s, these cave systems were discovered; many unknown even to the early Bedouins. Here are some of these popularly treaded locations.

JABAL QARA

Though it may not fall in the conventional term of caving, this cave system made from sandstone, clay, marl and sedimentary rocks, is by far the most popular in the country. The auburn colored mountain contains a labyrinth of caves and caverns with little shafts on top that let light pierce 100 DESTINATION JEDDAH AUGUST 2016

By Mohammed Mirza

through, making the whole place look like a set of an Indiana Jones movie. Sitting around 20 kms from the city of Hofuf, it is a popular picnic spot amongst locals. Close to the very end of the narrow caverns inside, lies what locals like to call Ali Baba’s den – from the Arabian folktale of Ali Baba and the 40 thieves. What one may find surprising here, is that Jabal Qara is cool inside even when temperatures soar on the outside.

AIN HEET

Near the town of Al Kharj lie several sinkholes called dahls in Arabic, which is why this cave is referred to by locals as Dahl Heet. This particular dahl is the most famous of all dahls in the Kingdom, mostly due to its close proximity to the country’s capital. The specialty of this sinkhole is that it has water at its base, making it ideal for cave diving as well. Some geologists who have followed the waterways have even termed the water inside as the clearest and most transparent they’ve ever seen.

FATHER OF FEAR

Referred to as Abu Al Hol in Arabic, this cave is considered to be one of the deepest known caves in the country today. Sitting close to the small town of Al Majmaah, this cave drops a whopping 230 feet down from ground level. The bottom of the cave opens up to a room that measures around 330 feet in width. The base of the cave has several smaller tunnels that lead to places that remain unchartered to this day, as they are too small for humans.

DHARB AL NAJEM

Some believe that itâ&#x20AC;&#x2122;s a meteor site that came crashing, causing a crater measuring up to 25 meters in diameter, but some geologists oppose this and call it a natural sinkhole. Lying in the desert, east of Al Majmaah, the hole leads to a cavern around 100 meters in width. Despite being considerably deep, a shaft of light darts through during the day to the bottom chamber, illuminating it beautifully.

UPM CAVES

The cave was named after the King Fahd University of Petroleum and Minerals, as speleologists from the university along with the Austrian Academy of Sciences made the discovery. The caves have a 150 by 250 foot room at its base that contains thousands of animal and human bones. The stalactite formations are the most beguiling feature here and as opposed to other stalacalite formations this one is not fully formed and is still in its growing stages. The caves have easy access thanks to a large entrance and a pathway down that doesnâ&#x20AC;&#x2122;t require a ladder or rope.

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T R AV E L T R E N D S

EXPLORE KSA

HISTORIC KSA Bir Hima's Art

Bir Hima sits 30 kilometers from Najran and is dotted with ancient wells. Rock art depicting battle scenes, animals, food, human figures and the general lifestyle of the ancient times adorn its walls. Battle scenes at Bir Hima run into the hundreds and mostly depict the cavalry and infantry charging with swords or spears. A few display armored horses, which was uncommon in ancient Arabian battles. Being a source of water, the site was critical for caravans travelling on the ancient Arabian trade route passing from the north to the south of the peninsula and vice versa. As the caravan routes changed, the site was deserted. Bir Hima is also significant due to the ancient writings written in the Musnad script and the remarkable stone structures and tombs that are found in the area.

Home to some of the finest ancient rock art in the country. By Mohammed Mirza

Saudi Arabian rock art has been garnering much interest over the last few decades, mostly due to the increasing awareness of rich rock art sites lying scattered around the country. One such site, Bir Hima, lies in the southwestern part of the country that captures life during ancient Arabia beautifully. 102 DESTINATION JEDDAH AUGUST 2016

Classified Pages GE's New President and CEO

To add your news, contact us at pr@destinationksa.com

The First Photographs of the Open-Top LaFerrari Revealed

GE announced the appointment of Joseph J. Anis as president and chief executive officer for its power services business for the Middle East and Africa.

Rotana’s First Lifestyle Affordable Hotel Brand Opening Soon

The first photographs of the open-top version of the LaFerrari, the new limitededition special series, have been revealed. The name and technical characteristics of the new car will be announced at the Paris International Motor Show.

Caparol Opens New Showroom in Riyadh

Rotana is getting ready to celebrate the opening of its first hotel in Jeddah at the Centro Shaheen featuring ‬‫‫‬ modern rooms and studios. 104 DESTINATION JEDDAH AUGUST 2016

Caparol Paints announced the launch of its new showroom in Riyadh which will showcase an array of innovative products and color stands, aimed at supporting interior designers, professionals and home owners to select the most modern and sustainable products for their projects.

To add your news, contact us at pr@destinationksa.com

Classified Pages

Nissan Creates World’s First NISMO Dedicated Showroom Corner

Nissan Challenges Usain Bolt

Nissan announced that the world’s first NISMO Corner dedicated showroom space will be launched in the Middle East and then rolled out across Nissan’s dealerships globally. The NISMO Corner is a unique, customer showroom area for Nissan performance vehicles and products.

Six-time Olympic gold medalist and Nissan Global Director of Excitement, Usain Bolt, has been challenged in the Bolt vs. Flame challenge, facing fire.

Van Cleef & Arpels Sweet Charms

Wendy’s Expansion in KSA

Alghanim Industries announced plans to expand the Wendy’s brand into the Kingdom, with the opening the first restaurant scheduled in spring 2017.

Emaar Offers Unbeatable Value for “U By Emaar” Members

The Charms collection now glitters in two jeweled versions; the two new Sweet Charms Pavée watches reveal diamonds in their varied facets.

This summer, be assured of unbeatable value and unparalleled wins including the opportunity to win a free yearlong stay in a one-bedroom apartment at The Address Residences Boulevard Dubai. Members of U By Emaar stand to gain a wealth of benefits with the all-new The Summer of You campaign until Sept. 30. DESTINATIONKSA.COM 105

MAKKAH ANJUM HOTEL MAKKAH

The perfect combination of world-class accommodation, outstanding service and genuine Hijazi hospitality• Makkah • Tel: +966-12-510 0000 • Web: anjumhotels.com

FAIRMONT MAKKAH Located adjacent to the Masjid Al Haram, the hotel boasts a prime location as the closest hotel to Kaaba. Adjacent to the Masjid Al Haram • Tel: +966-14-820-7777 • Web: fairmont.com/makkah

HILTON MAKKAH Located in the heart of Makkah, with city, Haram and Kaabah views. Adjacent to King Fahd entrance • Tel: +966-12534-0000 • Web: placeshilton.com/ makkah-towers LE MERIDIEN TOWERS HOTEL Directly connected to the Holy Mosque through the tunnel of King Abdulaziz gate. Kudai Rd.• Tel: +966-12-539-9999 • Web: starwoodhotels.com/lemeridien

MERCURE GRAND UM AL QURA A classy choice for a

luxurious Makkah hotel in the Central area. Al Masjed Al Haram Rd. • Tel: +966-12-570-2212 • Web: mercure.com

MERCURE HIBATULLAH HOTEL Offers accommodations to meet every need with 381 modern, spacious rooms and suites, decorated with a local flavour. Um Al Qura St. Al Hafayer At Taysir • Tel: +966-12-549-8855 • Web: mercure.com

RAMADA MAKKAH HOTEL

Committed to creating caring experiences for every person, every time. Ajyad, Al Hajlah • Tel: +966-12-577-1448 • Web: ramada. com

SHERATON MAKKAH HOTEL AND TOWERS Enjoy easy

ZAM ZAM GRAND SUITES

located just in front of King Abdul Aziz Gate of Masjid Al Haram. Central Area Ajyad Makkah Al Mukarrama • Tel: +966-12-571-5555

MADINAH DALLAH TAIBAH HOTEL

Committed to achieve and maintain total guest satisfaction by providing high quality service. Abarzar St. • Tel: +966-14-8290055 • Web: dallahtaibah.com

DAR A HIJRA INTERCONTINENTAL Ideally

located within walking distance to the Masjid and nearby shopping districts. King Fahad St. Central Area • Tel: +966-14-820-7777

DAR AL TAQWA INTERCONTINENTAL Luxury

five star hotel that has one of the most enviable locations in town in the heart of the city centre. Off Al Sitteen St. • Tel: +966-14-829-1111 • Web: ichotelsgroup.com

DURRAT ANDALUS HOTEL

Provides comfortable 3-star accommodation in Madinah. Northern Central Area • Tel: +96614-829-1114

HOTEL ELAF TAIBAH To

facilitate Hajj and Umrah for all pilgrims. Saad Bin Moaath • Tel: +96614-818-0050• Web: elafgroup.com

LE MERIDIEN MADINAH

Exposes the curious and creative-minded traveller to the most unexpected and engaging experiences a destination has to offer. Khaled Bin El Waleed Rd. Al Jamiah • Tel: +966-14-846-0777 • Web: starwoodhotels.com/ lemeridien

MARRIOTT MADINAH All 150 spacious guest rooms and suites, offers extensive facilities for families, individuals, and pilgrims alike. King Faisal St. • Tel: +966-14818-0000 • Web: marriott.com

access to the Holy Mosque, the city’s business areas, transportation options, and shopping destinations. • Makkah • Tel: +966-12-576-0000

for visitors to the city. Bani Khidrah • Tel: +966-14-818-8888 • Web: moevenpick-hotels.com

SWISSOTEL MAKKAH A

RAMADA AL HAMRA

contemporary five-star hotel located in close proximity to the holy Masjid, overlooking the Ka’aba, as well as the entire Masjid. Om AlQura St. • Tel: +966-12-5718000 • Web: swissotel.com/hotels/ makkah

MOVENPICK Ideally situated

Committed to creating caring experiences for every person, every time. Al Siteen St., Bani Khidrah • Tel: +966-14-820-8084 • Web: ramada.com

THE MADINAH OBEROI

The Oberoi, Madina enjoys an unrivalled position, just steps away from Al Masjid Al Nabawi. Abizar Rd. Madina Almunawara • Tel: +966-14-828-2222 • Web: oberoihotels.com

AMERICAN BUFFALO WINGS AND RINGS

Prince Sultan Street, Almohamadiya Tel: +966-12-2901138 • www. buffalowingsandrings.sa

19TH CENTURY BURGER

Here’s where the classic taste of minced beef patties combined with fresh buns are available to you. Prince Sultan St. • Tel: 920019819

20 MINUTES BURGER Juicy,

unique burgers in just 20 minutes. Tahlia St. • Tel: +966-12-6113187

AMERICAN CORNER

Breakfast, lunch, dinner? Everything you need is at The American Corner. Khalidiya Dist.• Tel: +966-12-6060188

CHEESECAKE FACTORY Home

of the world’s greatest cheesecake. Le Mall, Tahlia St. • Tel: +966-12-606723

CHILI’S Classic American, Texan and international tastes. Al Andalus St. • Tel: +966-12-6634760/ +966-12-6632787 IHOP Perfect breakfast spot. Le Mall, Tahlia St. • Tel: +966-122617032

JOHNNY ROCKETS

Serve great all-American food in a timeless and fun environment. Tahlia St. • Tel: +966 12 692 7614

SHAKE SHACK Serves the most delicious burgers, fries, hot dogs, frozen custard and more!. Le Mall, Tahlia St. • Tel: +966-12-2617042 STEAK HOUSE Steaks grilled to perfection over open fire to sear in the natural juices. Etoile, Malil Road • Tel: +966-12-6829955 TEXAS ROADHOUSE They offer

everything from hand-cut steaks and fall-off-the-bone ribs, to some pretty sweet margaritas. Le Mall, Tahlia St. • Tel: +966-12-2617027

THE COUNTER Create your own burgers and make them special! Etoile, King Rd. • Tel: +966-122754266

WING ZONE

BRAZILIAN BRASA DE BRAZIL A restaurant

known for its deer and ostrich meat and brazilian beef. Al Andalus St. • Mob: +966-549865555

RIO DE JANEIRO Rio de Janeiro restaurant specialises in Brazilian and Mexican sandwiches. Sari st. • Mob: +966-502330914 SPEARS Wonderful and tasty

Brazilian food that leaves you wanting more with every bite! InterContinental Hotel • Tel: +96612-2295555

CHOCOLATES ANOOSH Anoosh offers a

variety of chocolates and mouth watering cookies. Sari St. • Tel: 920013222

BOSTANI CHOCOLATE &

GIFTS For chocolates, gifts and more. AlHamra Dist. • Tel: +966-126412070 / +966-555201870 CARAMEL One of the most

creative patisserie and cake producers in town. Baghdadiyah, Rawdah,Tahlia • Tel: +966-126519383 / 6515593 +966-12-6688527 / 6688529 +966-12-6688978 / 6688541

CHOCOMOOD A special mood in the chocolate industry. Al Rawdah • Tel: +966-12-6162111 / +966-12-6602111 CHOCOLATE CORNER The art of chocolate. Rawdah St. • Tel: +966-12-665-0669

CHOCOLINE Flavor and

refinement meet to create an outstanding range of luxury chocolates. Tahlia St. • Tel: +966-122842846/ +966-12-6548444

GANACHE A gourmet food store that provides savory nibbles, pastries, croissants and more. Rawdah St. • Tel: +966-12-6601390 GODIVA Godiva thrills the

senses and captivates the hearts of chocolate lovers everywhere. Tahlia St. • Tel: +966-12-2616630

LEAVES An elegant local chocolatier. Al Rawdah Dist. • Mob: +966-564444928 PATCHI Embrace a culture and

unique heritage of exceptional chocolate gifts that make life exquisite. Al Hamra, Tahlia St. • Tel: +966-12-6525961

The perfect word to describe this restaurant: flavorful. Rawdah St. • Tel: +966-12-6067233

Check out our online listing and add yours! DESTINATION JEDDAH JEDDAHAUGUST AUGUST2016 2016 106DESTINATION

COFFEE & TEA SHOPS CILANTRO CAFÉ Hot and cold

beverages, delectable paninis and much more. Tahliah St. • Tel: +96612-2611191

COFFEE BEAN & TEA LEAF

Delivering the look, taste and aroma of the world’s best coffees and teas. Al Khaldia Dist.• Tel: +96612-6928142 / +966-12-6928142

DEERA CAFÉ Coffee experience like no other. Al Malek Rd- Stars Avenue Mall, Tahlia St. • Tel: +96612-2632150

KALILA Café and bakery serving light yet tasty foods from different regions. The Courtyard, Prince Sultan St. • Tel: +966-12-606-1723 SOLO COFFEE Al Rawdah Dist. Abdul Maqsoud Khuja St. • Tel: +966-12-2630263

STARBUCKS COFFEE

The true essence of coffee. Corniche Rd., Tahlia St., Rawdah St. • Tel: +966-12-6997852

TEA GSCHWENDNER Their tea shops are staffed with tea enthusiasts dedicated to exploring the world of loose leaf tea. Red Sea Mall. • Tel: +966-12-2150695 TEAYANA A selection of the best

tea types in town. Al Rawdah, Al Khaldiya• Tel: +966-12-606-5850

THE BAGEL BAR Offers a wide range of healthy and delicious snacks as well as light meals and main meals. U-Shaped Center, Al Rawdah • Tel: +966-12-6410222

FAST FOOD DOMINO’S PIZZA

An American pizza restaurant chain. Tahlia St. Prince Sultan St. Prince Abdullah Al Faisal St. Al Makarunah • Tel: +96612-614-5994 / +966-12-682-1889 966-12-252-3814 / 9200-12345

HARDEE’S

One of the best fastfood chain restaurants. Al Andalus Hira St. Ali Al Murtada • Tel: 920001213/ +966-12-619 7267

JOE’S DINER It’s like a traditional American diner with great American food. Khalidiya Dist. • Tel: 920005637 KFC

The largest chicken restaurant brand in the world. Al Rawdah Dist. • Tel: 920021111

DATES BATEEL Deluxe chocolates,

delectable dates, superb pastries and a vast selection of gourmet foods. Red Sea Mall • Tel: +966-122150144

NADIYA Nadiya luxury dates are

the perfect expression of Arabian traditions and hospitality. Panda, Bin Dawood, Al Musbah Airport • Tel: +966-12-6066103

TALAH DATES Dates, sweets, drinks, and the finest Arabian coffee. Sari St. • Tel: +966-126837887

TAMRATY Tamraty is the leading

store holding a wide variety and the best dates hand picked from its farms. Al Rawdah Dist. • Tel: +96612-6637995

YATMOR Taking Saudi hospitality

to a whole new level.Khalidiya Dist • Tel: +966-12-6065000

FINE DINING CROWNE GRILL Dining spot

serving fresh selections of US beef, fish, chicken and lobster. Crowne Plaza • Tel: +966-12-6611000

SURA Authentic fine dining

Korean cuisine. Rawdah Dist. • Tel: 920007212

SOY Contemporary Asian cuisine in a gorgeous environment. Rawdah St. • Tel: +966-12-6643414 TOKI Toki is the ultimate place in

Jeddah to serve authentic Chinese cuisine similar to the practices for centuries in Mainland China. Laylat - Al Malik Rd. • Tel: +966-12-6060606 / 966-50-466-5658

HAAGEN-DAZS Premium ice

LENÔTRE Cakes and chocolate for all tastes. Teatro Mall, Tahlia St. • Tel: +966-12-2611222

MARBLE SLAB CREAMERY

DELIFRANCE Delifrance draws on expertise based on nearly one hundred years of tradition. Al Salama Center, Prince Sultan St. • Tel: +96612-6171555

INTERNATIONAL AMARA TERRACE Comfort

food with a unique twist. Prince Faisal Bin Fahd, Ash Shati • Mob: +966-555354139

CAFFE AROMA Serves everything. Mostly known for their amazing fries. Corniche, near Intercontinental Hotel, Al Hamra • Tel: +966-12-6605160 CAPPUCCINO CAFE A

selection of snacks and beverages, enjoyed by the sea. Al Hamra Dist. • Tel: +966-12-2891009

CASPER & GAMBINI’S All day restaurant-café specialized in casual gourmet meals and awardwinning signature coffee. Tahlia St. • Tel: +966-12-6637979 LAYLA’S GOURMET Head

here for sweet and savory treats. Mahmud Nasif, Al Andalus • Tel: +966-12-663-6937

LITE BITE Light treats. Eat smart!. Madinah Rd. • Tel: +96612-2901424

cream parlor. Stars Avenue Mall King Abdulaziz Rd. Red sea mall • Mob: +966559576854

Bringing happiness to every cup, cone, cake and pint. Prince Sultan St., Mall of Arabia, Andalus Mall, Haifa Mall • Mob: +966-533888959

MARCEL’S Delicious and tasty

low fat flavors.Tahlia St. • Tel: +96612-2612301

PINKBERRY Pinkberry is a non

fat frozen yogurt concept that offers a light and refreshing guilt free treat. Red Sea Mall • Tel: +96612-2151551

SHAKELICIOUS Creamy shakes! Rawdah St. • Tel: +966-12-6928208 STICK HOUSE A fun way to enjoying ice cream. Khaldia Dist. THE FROZEN YOGHURT FACTORY Frozen yoghurt with

a healthy twist. Red Sea Mall, Arab Mall, Andalus Mall, Al Batariji, Al Khalidiyah, Obhur.• Tel: +966-12-2151551

VENCHI The ultimate destination for chocolate lovers. Tahlia St. • Tel: +966-12-2614878

ITALIAN IL GABBIANO Indulge in true

Italian flavor with a relaxing classic atmosphere. Corniche • Tel: +96612-6587049

LALLO

SALMONTINI LE RESTO Fine dining experience, known for their salmon. Corniche Road, Hamra Dist. • Mob: +966-593251111

RISTORANTE JEDDAH Classic

We use fresh pasta at our restaurants to give the taste of homemade cooking to valued customers. King Abdulaziz Rd. • Tel: +966-12-6614719

LA CUISINE La Cuisine is known

THE SANDWICH GALLERY

LA PROMENADE CAFE One of the best dining spots in town. Promenade Mall, Tahlia St. • Tel: +966-12-6688712

for their excellent dishes. Falastin, Hamra Dist. • Tel: +966-12-663 0363

LUMIERE Fine dining in French cuisine. Prince Faisal Bin Fahd, Ash Shati • Mob: +966-555356373

GINZA I CHOME A Live Sushi Bar not to miss!. Rosewood Jeddah, 2nd Floor • Tel: +966-12-2607111

FRENCH BERT’S They have one main

objective: eat well and healthy. Rawdah Star Center • Tel: +966-126606633

PANINO’S Hot sandwiches, salads and gourmet pizza. Tahliah St. Khalidiya Dist • Tel: +966-126064717/ +966-12-6697232

crêperie. Roshana Mall • Tel: +96612-2634989

PAPA JOHN’S

LA CRÊPE DORÉE A local

The third largest take-out and pizza delivery restaurant chain in the world. Al Batarji St. • Tel: +966-12-6629546

BRASSERIE LOUIS A whole new level of sophistication to French dining to Jeddah. Teatro Mall, Tahlia St. • Tel: +966-12-6680303/ +966-507619378

CRÊPE CAFÉ Casual authentic

creperie known for their unique taste. Red Sea Mall • Tel: +966-122150462

and innovative Italian specialities. Tahlia St. • Tel: +966-509550993 / +966-12-6696201

Sandwich flavors from around the world with a unique twist. U-Shape Center, Al Rawdah • Mob: +966-544222234

MARGHERITA Your ultimate

TOASTED

gateway to the Italian taste. Al Khaldiya Dist. • Tel: +966-12-6061100

ZODIAC Fine dining experience

PIATTO Generous servings of fresh and authentic Italian dishes. Etoile Center, King Road Tahlia St. • Tel: +966-12-692-2501

An innovative and fresh approach to food. Rawdah St. • Mob: +966-12-2616747 combining excellent service and food. Palestine St. • Tel: +966-126607548

ICE CREAM BASKIN ROBBINS STORE

Offers desserts like fondue, affogato and cakes, all in a family friendly restaurant environment. Corniche • Tel: +966-12-6067527

FRESH BERRY Frozen yoghurt

with over 25 topping choices. Stars Avenue Mall • Tel: +966-12-6077479

PIZZA EXPRESS

Fresh pizzas. Tahlia St. • Tel: +96612-2617037

PIZZA FUSION Pizza Fusion: fresh, organic and ecofriendly. Rawdah Ar, Rawdah St. • Tel: +966-12-261-6933 PORTO CERVO Food lovers beware, you’re in for a tasty surprise in Jeddah. Prince Sultan St., Al Khalidiyah • Tel: +966-126901669 DESTINATIONKSA.COM 107

ROSSOPOMODORO All our

ingredients come directly from the Neapolitan region of Campania. Kings Rd., Al Salamah • Tel: +96612-6926318

TARTUFO Rich ingredients

freshly imported from Italy. Ahlan Food Court,Tahlia St. • Tel: +966-126638248

MIDDLE- EASTERN AL NAKHEEL Al Nakheel

presents an exciting atmosphere great food and an experience that is second to none. King Fahd St. • Tel: 966-12-6066644

AL THAMARAT Home of Hijazy cuisine. AL BASATIN DIST. • Tel: Al Basatin Dist. ASEIL Aseil is about a journey

through Saudi Arabia, where we explored different cuisines in the Kingdom and reintroduced them in a modern uplifted style. Courtyard, Khaldiah Dist. • Tel: 966-12-6062349

BYBLOS Savor an array of unique tasteful flavors and indulge your senses. Al Quraysh Rd., Alhambra • Tel: 966-12- 6697655

CUISINE HALAWANI FA Syrian,

Lebanese style cooking. Ismail Abu Dawud, Al Andalus • Tel: 966-12-6688900

GOODIES The ‘go-to’ Lebanese

restaurant. Stars Avenue, Ground Floor, King Abdulaziz Rd. • Tel: 96612-2847333

LABEEB Casual dining restaurant providing the market with fresh Lebanese foodTahlia St.• Tel: 96612-2612301

SEMSOM Semsom is here to

revive traditional Lebanese recipes and create new ones.Al Khalidiyah. • Tel: 966-12-6068600

SHAMI Share our sizzling passion

for good food in the relaxed atmosphere of Shami Restaurants. Falastin, Al Ham’mra • Tel: 966-126743987

SHOBAK Your pie, your way!

Prince Mohammad Bin Abdulaziz St. • Tel: 966-536884433 966-138988887966-13-8988887

TURKISH COOKSHOP RESTAURANT

Turkey’s one of the very well known restaurant&cafe chain’s Jeddah branch is serving Turkish food and the food from all over the world with its unique interior design. Tahlia st. Aster center. Khalidiya Dist. • Tel: +966-126062750

KOSEBASI A restaurant chain that is true to the traditional recipes of south Anatolia. Al Rawdah • Tel: 966-12-6112302 MADO One of the leading

restaurants offering a truly memorable authentic Turkish dining experience. Prince Sultan Main St., Khalidiya Center • Tel: 96612-6901149

TURKUOISE Turkuoise is blending history and culture with a fresh outlook and a savory cuisine. Al Rawdah Dist. • Tel: 96612-6832128 / 966-12-6832276 YILDIZLAR Serving up a mix of Turkish and Lebanese Cuisine. Al Maadi, Al Hamra • Tel: 966-12-6531150

CHINESE ASIA BOX A fusion of Thai,

Indonesian, Chinese, Malaysian, and Japanese dishes with a modern look. Hamad al Jasir St. (Qassim Zeynah St.), Al Rawdah,• Tel: 966-12-6917222

BAYTOTI Offering the freshest

ingredients and finest quality materials to provide you with the home goodness Chinese food. Al Mohammadiyah • Tel: 966920007741

RED DRAGON Red Dragon

serves authentic chinese cuisine. King Khaled St., Dammam • Tel: 966-550680111

CHINA GATE Come to China

Gate for quick and tasty dishes. King Abdullah Rd. • Tel: 966-126970672

YUMMY YUMMY Yummy Yummy offers variety of Chinese & Japanese cuisine.Saqr Quraish St., Al Salamah • Tel: 966-12-2570777

SAKURA Sakura is Crowne Plaza’s

INDIAN

SUSHI YOSHI Sushi Yoshi is a leading Japanese restaurant with its own unique design that stands out from the rest. tallah Commercial Center, Corniche Rd.- Al Rawdah Star Mall, Rawdah St. • Tel: 966-12-6997854 / 966-12-2616734

BHARAT Experience a

matchless culinary journey with Bharat succulent dishes, fresh ingredients, authentic recipes and mouthwatering flavors. Sari, Al Zahra’a • Tel: 966-12-2753944 /966-503969617

INDIA GATE Indian restaurant

that gives you a great taste of true Indian spices.Sharafiya Dist. • Tel: 966-12-6440276

LASANI All time marvelous

indian restaurant! KBeside Muhammadia Plaza ‘ Madinah Rd. • Tel: 966-12-6510162

RAJ TCome for appetizing and savory dishes served at Raj, indian restaurant. Tahlia St. • Tel: 966-12-2632137 SHEZAN Let the aroma of mixed spices drive you to the wonderful experience and delicacies of an Indian kitchen.Sari St. Andalus St. • Tel: 966-12-6621086 / 966-12-6656040 ZAIKA Indian food and dining offering a high quality service and atmosphere. Boulevard Center, Al Rawdah Dist. • Tel: 966-12-6111798 / 966-552965028

JAPANESE BENIHANA Benihana

CHOPSTICKS The “ Fresh Chinese Cuisine”. Al Hamra Branch, Falasteen St. • Tel: 966-12-6907575

restaurants are traditionalJapanese hibachi steakhouses, featuring the Japanese cooking:”teppanyaki.” Abdul Rahman At Tabayashi, Al Andalus • Tel: 966-12-6686014

NOODLES Noodles blends

GOLD SUSHI CLUB Inspired by

traditional and modern Chinese culinary cuisine in a warm and friendly setting. Rosewood Hotel, Corniche • Tel: 9966-12-2607111

PAN JAN Pan Jan delivers the

finest Asian Cuisines to you. The Courtyard, Al Rawdah St. • Tel: 966126065994

P.F. CHANG’S Discover dishes that become the topic of your conversation. Le Mall, Tahlia St. • Tel: 966-12-2617021 THE NOODLE HOUSE

Authentic Southeast Asian dishes over an open flame and in full view of the guests. Teatro Mall, Tahlia. • Tel: 966-920002690

TOKI Mouth watering flavors from the east. Leylaty Complex, Malek Rd.• Tel: 966-12-6681080

DESTINATION JEDDAH JEDDAHAUGUST AUGUST2016 2016 108DESTINATION

the spirit of Japanese culture and food cuisine. Sari Gate Center, Sari St., Al Rawdah • Tel: 966-12-6068069

HANISAN

Hanisan brings a contemporary yet sophisticated dining experience to the heart of Jeddah. Byblos Complex, Corniche Al Hamra • Tel: 966-12-6695894 / 966-506683107

MIZO Mizo is unique, elegant

,yet simple japanese restaurant that provides top notch Japanese cuisine with creativity and style . Tahlia St. Al Andalus Dist. • Tel: 96612-6649883

OHAYO

Ohayo will take you on a gourmet journey you won’t forget anytime soon! Kayal St, Al Khalidiyah • Tel: 966-12-6836789

signature Japanese Restaurant. Crowne plaza Hotel, Al Hamra • Tel: 966-12-6611000

WAKAME

We are passionate about Sushi! Come and discover what great mouth watering sushi really tastes like. Al Rawdah St. - Kings Rd.• Tel: 966-12-6682003 / 966-12-6124204

ZEN SUSHI LOUNGE

Zn Lounge is a sushi and sashimi joint. Roshana Mall, Tahlia St.• Tel: 966-12- 2634889

TUNISIAN ALTESSE ALtesse is the hallmark of pastries. Al Hamra • Tel: 966-12-6645877

DESSERTS & BAKERIES AL NABULSI SWEETS Arabic sweets and desserts. Al Hamra • Tel: 966-920001345

BON BON

All our delicious hand-made cakes, gateaux and patisseries are a taste sensation using traditional recipes. Star Avenue Mall,Kings Rd. • Tel: 966-12-6697655

HELEN’S We only bake original

recipes using the best and freshest ingredients in the market. Kayal St., Al Rawdah • Tel: 966-12- 6977729

LAYLA’S GOURMET Pastries, cakes and pies. Villa 50, Tahlia St., Tel: +966-12-6636937 Web: laylasgourmet.com MUNCH BAKERY If you are a

person with a sweet tooth then here’s a haven you can indulge in. Al Hamra • Tel: 966-920015010

NESTLE TOLL HOUSE Dessert created with a passion for life and endless imagination is more than just a sweet temptation. Red Sea Mall • Tel: 966-12-2346238 PAUL Our products and shops exude a French way of life: at the same time gourmet and sophisticated, warm and timeless. TAHLIA ST. • Tel: 966-12-26671633 PINK CAMEL We are a place of

indulgence with our freshly baked French macarons, or our unique “gourmet” home décor collection. Al Rawdah • Tel: 966-12-6982175 / 966-504456245

SAADEDDIN PASTRY The best pastry and sweets in the city only in Saadeddin Pastry. Hira St. • Tel: 966-920017070

SWEET AND SAVORY

Specialized in sweet and savory muffins to die for. Prince Sultan St, Al Muhammadiyyah , Sari Et, Al Salamah• Tel: 966-590310001 / 966-12-6821221

THE CAKE BOUTIQUE

Specializing in wedding cakes and delightful wedding giveaways, while also producing everything sweet.Al Rawdah • Tel: 966-126390767

BOUTIQUES

SAB THOBE

Specialized thobes for men. Jeddah • Tel: 966-546179888 • Web: sabthobe.com

SINDI Classic

and casual thobe-wear. Al Rawdah, Al Tahliah • Tel: 966-126678587 - 966-12-6631604 • Web: sindithobe.com

TOBY Sharp, trendy and simple

thobes made for the sophisticated and successful businessmen.Prince Saud Al Faisal, Al Rawdah • Mob: 966-546234838 • Web: tobybyhatem.com

FLORISTS

multi-brand designer store. Ana Special Mall, Prince Sultan St. • Tel: 966-12-6642194 • Web: mayassfashion.com

AL MAYASS

ALWAN FLOWERS Providing top quality urban and environmental services to the community. Al Tahlia • Tel: 966-126608448 • Web: alwanco.com.sa

CREAM A multibrand fashion &

AZHAR RIMA Elegant bouqets

lifestyle concept store . Stars Avenue,Malik Rd. • Tel: 966-12-662 6272 • Web: creamfashion.com

FITYANI BOUTIQUE

Evening and bridal dresses. Al Rawdah • Tel: 966-12-6673971 • Web: fityaniboutique.com

JASMINE BOX

and centerpieces. Prince Sultan St. Tel: 966-12-2564001

GARDENIA florist, event

planning and landscaping. Arafat, Al Hamra • Tel: 966-12-6606162 • Web: gardeniaonline.com

GRASS Event management

A retail concept offering fashion choices, furniture and home accessories. Al Rawdah • Tel: 96612-668 5533 • Web:jasminebox.com

company that provides planning resources. Alkayal St. • Mob: 966-537979797 • Web: grassflorist.com

NAWAL STORE Abayas and

JEDDAH FLOWERS Same day florist flower delivery. Alkayal St. • Tel: 8007566023 • Web: jeddahflowers.com

kaftans. Stars Avenue,Malik Rd. • Tel: 966-12-6606502 • Web: nawalalmaimani.com

NEWBURY BOUTIQUE

N CUBES

Contemporary fashion boutique Rawdah • Tel: 966-12-2754564 • Web: newburyboutique.com

Floral arrangements and delivery for all types of events. Prince Sultan St. • Mob: 966-551406813 • Web: n-cubes.com

PINK OR BLUE ROOMS

PETALS

aternity wear, children wear, hand painted customized children bedrooms. Al Rawdah St. • Tel: 966-12-6634452 • Web: pinklining.com

SOTRA Clothing and accessories. Ana Special Mall, Prince Sultan St. • Tel: 966-560895556 • Web: sotraonline.com

WAREDA SHAH COLLECTION Plus size clothing and fashion. Jeddah • Tel: 966-502867065 • Web: waredashah.wix.com

CUSTOM THOBES LOMAR Menswear such as

thobes, shirts and Ihrams. Al Rawdah Dist. • Tel: 966920000554• Web: lomar.sa

MIHYAR Men’s clothes shop. Al

Rawdah St. • Tel: 966-12-2615197 • Web: mihyararabia.com

First floral art company in the Kingdom. Al Rawdah. • Tel: 966-126642519 • Web: petals-sa.com

ROSE LAND From selling

natural flowers, making flower arrangements to wrapping gifts, this store encompasses everything you need. Al Faiha’a Dist. • Tel: 96612-6440028

SINDIANE FLOWERS Sells fresh flowers and offers the service of making up arrangements up to your taste. Prince Sultan St. • Tel: 966-126835679 SULTAN GARDEN CENTER

Distinguished in the field of gardens and their accessories. Al Andalus Dist. • Tel: 966-12-6686666 • Web: sultangardencenter.com

FURNITURE AL GHALIA INTERIORS

Design firm specializing in turkey commercial and residential projects. Al Rawdah Dist. • Tel: 96612-6916149 • Web: alghalia-ides.com

AMERICAN GALLERY Good

quality furniture, both office and household. Tahlia St. • Tel: 966-12-6676031

BATAL DESIGN Ultimate design address offering marvelous objects that underline wealth and sophistication all year long. Tel: +961 1 804 803• Web: b-design.co BO CONCEPT Make customised and coordinated design furniture and accessories affordable to the urban-minded customer. Al Rawdah St. • Tel: 966-12-6141418 • Web: boconcept.com CLOSET WORLD Focus on

UNIQUE SHOTS Specializes

in contemporary wedding and lifestyle storytelling. Jeddah. • Mob: 966-555072883 • Web: uniqueshots-Photo.com

CLINICS ABJAD CENTER Provide a

variety of programs covering the needs of girls in health, psychological and social aspects. Off abdullah albalkhail St.• Tel: +966-12-6968599 • Web: abjadcenter.org.sa

ACT ADULT AND CHILD THERAPY CENTER

Providing accessible and innovative mental health care services for children, adolescents, adults, couples, and families. Al Awadi, Al Andalus • Tel: +966-12-2615950 • Web: actjeddah.com

ARAB DOCTORS CLINIC

customers’ needs, lifestyle and budget to create the organizing solutions they need. Sari St. • Tel:966-12-4202435 • Web: closetworld.com.sa

Deliver world-class health care from a local doctor to patient, backed up by top medical specialists and supported by the latest research and education. Salama Dist. • Tel: +966-12-6060092

DIMOS Modern and

BEAUTY CLINIC Plastic surgery,

contemporary furniture. Al Rowdah Dist. • Tel: 966-12-2830302 • Web: Dimos.com.sa

DOMVS Find all exclusive and

dermatology and laser hair removal. King Abdul Aziz Rd., Az Zahra • Tel: +966-12-0020129 • Web: beautyclinic-sa.com

unique items from the latest home fashion that is most trendy. Al Rawdah Dist. • Tel: 966-12-6611447 • Web: domvs@ diyarkom.com

DERMA CLINIC Leading center for dermatology, laser and plastic surgery in the Middle East. Tahlia St. - Bin Homran Center • Tel: +96612-6699999 • Web: derma-clinic.com

GALLERY ONE

DR ASHY MEDICAL CENTER

A diverse collection of contemporary art products by incredibly talented artists. Red Sea Mall King Abdulaziz Rd. • Tel: 966-126077119 • Web: g-1.com

H.Q. INTERIORS 100% made in Italy furniture within the Middle East. Al Madinah Rd. • Mob: 966-565659229 • Web: hq-interiors.com IKEA To offer a wide range of well-designed, functional home furnishing products at low prices. Al Aziziyah • Tel: 966-920004532 • Web: ikea.com

Medical services covering all branches of the field of cosmetic surgery, laser, skin diseases, weight loss and skin care. Al-Rawda Dist. - AbdulMaqsood Khoja St. • Tel: 920009336 • Web: mamdoohashy.com

EED CLINIC Cosmetic and medical services. Steen St. • Tel: +966-12-6398858 • Web: eedclinic.net

FIRST CLINIC Top-rated

medicial facilities and services. Al Zahra’a Dist. • Tel: +966-12-2754243

OBAGI A global specialty MC PHOTOGRAPHY

pharmaceutical company founded by leading skin care experts. Al Hamra Dist. - Arafat St. • Tel: +966-126614000 • Web: obagihospital.com

PHOTOGRAPHY BY SAMIA

SKY CLINIC Offering specialized skin services. Sari St. • Tel: +966-12-6064473 • Web: skyclinic.net

REEM BAJABAA Fashion

ARENA MMA & FITNESS

PHOTOGRAPHERS A professional photography service in the Gulf region. Jeddah • mchahine.com • Web:mchahine.com Portrait and digital artist. Kayyal St. • Mob: 966-555623613 • Web: photographybysamia.com and wedding photographer. Web: reembajabaa.com

GYM & HEALTH CENTERS Home to the most qualified and experienced martial arts and fitness experts in Saudi Arabia. Al Nahdah• Tel: +966-12-613-2525 • Web: arena.sa

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ELAF TRAVEL Full range of travel and tourism services in the Kingdom. Al Hamra• Tel: +966012-6641233 • Web: elafgroup.com

CONCEPT 10 10 Personal and private training. Prince Sultan St. (AL Salamah Center) • Tel: +966-12-6165665 • Web: concept1010pro.com

MAJED TRAVEL & TOURISM

FITNESS FIRST One of the

All things travel and tourism. King Fahad Rd. • Tel: +966-12-6873600

world’s leading health and fitness companies. Sixty street behind Arab National Bank • Tel: +966-12-6900881 • Web: fitnessfirst-me.com

ZAHID TRAVEL Your travel agency, world-wide. Al-Hamra Dist. • Tel: +966-12-2613595 • Web: zahidtravel.com

FITNESS TIME Provide the best

sports and fitness services. Madinah Rd. - Mohamadiyah Dist. • Tel: +966-126226369 • Web: fitnesstime.com.sa

HOTELS

GOLD’S GYM ELITE Designed to empower and guide women to reach their personal health and wellness goals. Al Khaldiah • Tel: +966-12-2282858 • Web: ggarabia.com

ALBILAD HOTEL

An oasis of hospitality situated right by the Red Sea. Al-Corniche Highway • Tel: +966-12-694 4777 • Web: albiladhotel.net

JUNIOR GYM Sports and physical activities for children age 1 to 14 year. Al-Zahra Dist. • Tel: +966-12-6911347 • Web: junior-gym.com

CROWNE PLAZA Experience comfort and convenience. Al Hamra • Tel: +966-12-6611000 • Web: ihg.com

OLYMPIA CENTER The largest and most successful fitness center in the kingdom. Al Hamra • Tel: +966-12-6655000 • Web: olympia-center.com

HOLIDAY INN The perfect mix of business and pleasure for today’s comfortseeking traveler. Al Madina Rd. • Mob: +966-509970091 • Web: ihg.com

WORLD GYM - LADIES The

iconic celebrity fitness scene and the serious, no-nonsense workout. Tujjar Jeddah • Mob: +966-556689923 • Web: Tahlia St.z-club.com

OBAGI A global specialty

pharmaceutical company founded by leading skin care experts. Al Hamra Dist. - Arafat St. • Tel: +966-12-6614000 • Web: obagihospital.com

Z CLUB Offering its clients a

package of sense relaxation, healing, rejuvenation and strengthening. Tahlia St. • Tel: +966-12-6690204 • Web: z-club.com

INTERCONTINENTAL NAIL ART First nail care

salon to open in Jeddah. Al Kayyal St. • Mob: +966506669851• Web: nails-art.com

ORIANA A sanctuaryt o experience soothing and rejuvenating services and products in a relaxing & elegant atmosphere. Attallah Center, Cornish • Tel: +966-126220773 • Web: oriana-sa.com PLANET BEACH Enjoy a

SPA & BEAUTY CENTERS BOUTHAINA

Beauty and personal care. Tahlia St. • Tel: +966-12-6666662 • Web: bouthaina.com

CHAMELLE PLAZA Relieve

physical and emotional stress. Al Hamra. • Tel: +966-12-6656807 • Web: chamelleclub.com

EVE SALONS & SPA One

stop destination for services and products pertaining to fashion & beauty for women. Sultan St., Al Haram • Tel: +966-12-6581977 • Web: evejeddah.com

JEAN LOUIS DAVID

Hair and beauty services. King Rd. Tower • Tel: +966-12-6655000 • Web: 966-12-6068678

MAISON DE JOELLE A

celebrity salon and a leading beauty house in the Middle East. Tahlia St. • Tel: +966-566882700 • Web: maisondejoelle.com

private spa experience for a reasonable cost and in far less time than a traditional day spa. Al Batarji St. • Mob: +966-581097799 • Web: planetbeach.com

SPA LOUNGE Providing world-class spa and wellness experiences for the mind, body and soul. Al Kayyal • Tel: +96612-2630904 TONI&GUY Latest fashion in the hairdressing industry around the world. Tahlia St. • Tel: +966-12-2616230 • Web: toniandguy-sa.com

PEST CONTROL MASA PEST CONTROL

Offers effective pest control by strict observance and maintenance os high quality service standards. • Tel: +966-12-2601684 • Web: masapestcontrol.com.sa

DESTINATION JEDDAH JEDDAHAUGUST AUGUST2016 2016 110DESTINATION

SWEEP To provide customers

with a pest free environment that is safe for all. Al-Nahda Dist. • Mob: +966-545448181• Web: sweeppestcontrol.com

TRAVEL AGENCIES ACE TRAVEL Ranked among the top three travel agencies in the Kingdom. Heraa St.• Tel: +966-126056002 • Web: ace-travel.com AHLAM TRAVEL Flight, hotel and cruise bookings. • Tel: +966-126610761 • Web: ahlamsa.com AL AMOUDI TRAVEL AGENCY Deliver the best travel and tourism experience to clients within the Kingdom. King Abdullah Rd. • Tel: +966-12-6577333 • Web: altayyaronline.com

AL TAYYAR TRAVEL Combines

Combines 21st-century facilities with impeccable service and Saudi hospitality. Corniche • Tel: +966-122295555 • Web: ihg.com

JEDDAH HILTON Convenient for both travellers and those on pilgrimage. Corniche Rd.• Tel: 920003800 • Web: hilton.com

LE MÉRIDIEN Exposes the

curious and creative-minded traveller to the most unexpected and engaging experiences a destination has to offer. Tahlia St.• Tel: +966-12-6633333 • Web: lemeridienjeddah.com

MÖVENPICK Discover the utmost in refined comfort and unrivalled service with a personal touch when you book an unforgettable stay. Madinah Rd.• Tel: +966-12-6676655 • Web: movenpick.com

21st-century facilities with impeccable service and Saudi hospitality. Corniche • Tel: +966-122295555 • Web: ihg.com

PARK HYATT Among the finest

ATTAR TRAVEL An expert in the delivery of travel solutions and services. Al Zahra, Mishrifah• Tel: +966-12-6611222 • Web: attartravel.com

ROSEWOOD JEDDAH

DAREEN TRAVEL AGENCY

SHERATON HOTEL Located in one of the most sought after areas in Jeddah. North Corniche • Tel: +966-12-699 2212 • Web: sheratonjeddah.com

Travel and tourism agency. Al Madinah Al Monawarah Rd.• Tel: +966-12-6691831• Web: dareenagency.com

luxury hotels in Saudi Arabia. Al Hamra• Tel: +966-122639666 • Web: jeddah.park.hyatt.com.sa

Designed for both the business and leisure traveler. Corniche St. • Tel: +966-12-2607111 • Web: rosewoodhotels.com

THE FIRST AUGMENTED REALITY ENABLED MAGAZINE IN KSA

Look for the Destination KSA AR+ logo on magazine pages

Download Destination KSA AR+ app Available on Google play for Android devices through the below QR Code

WHAT IS AUGMENTED REALITY?

Augmented reality is an advanced technology that enhances digital information with a live video. In other words, AR utilizes an existing picture and blends new data into it. This technology can offer numerous benefits for businesses; as it helps customers experience what your product has to offer in an entertaining attractive method. Experts refer to augmented reality as an artificial environment presented through the combination of real world and digital data.

WHAT IS DESTINATION KSA AR+?

Destination KSA AR+ is a mobile application through which Desitnation magazines evolved to Augmented Reality enabled magazines. We believe that through AR technologies the perception of printed media can be altered to the best. Combining printed media with AR technologies will enhance the reader experience enormously through: - Circularity of communication - Dynamic contents

Open the application and point the camera to the page with the AR+ icon and experience the magic.

- High degree of interactivity - Active enjoyment - Multi-mediality So enabling Destination magazines with AR technologies through the use of Destination KSA AR+ will definitely revolutionize the perception of its readers. Follow the instructions below to download the application and enjoy a whole new experience of Destination magazines. Reality has been Updated.

Scan the QR code to download the application from the App Store and Google Play, Destination KSA AR+ Application is developed and powered by Zeedia platform. www.zeedia.net

DESTINATIONKSA.COM 111

KING SALMAN BIN

ABDULA ZIZ AL SAUD

PRINCE MUQRIN BIN ABDULAZIZ AL SAUD

Prince Khalid Al Faisal

Saudi

112 DESTINATION JEDDAH AUGUST 2016

Defining Global Living in Jeddah Ascott Tahlia â&#x20AC;˘ Ascott Sari â&#x20AC;˘ Citadines Al Salamah From the exclusivity of Ascott Tahlia, the elegance of Ascott Sari and the Vibrancy of Citadines Al Salamah, we have a hotel apartment designed to make you feel at home in Jeddah.