House Flipping
Marketing Tips
G r e e n E a r t h E q u i t i e s . C o m
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Unique Market Share Extensively Renovated Foreclosed Homes featuring.... Energy Factor Wow Factor Done Factor G r e e n E a r t h E q u i t i e s . C o m
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3405 N. Miami The Right Neighborhood: Clovis Schools. Established neighborhood with tree lined streets. Close to Sierra Vista Mall, Old Town Clovis, Bus Lines, Shopping & Parks. 244 employers and over 10,000 jobs are within a 2.5 miles radius. I believe in the Energy Efficiency of this home so much I will pay half your PG&E bills during your entire lease! - Dave Robinson (Owner)
Energy Savings! 1. Brand new dual pane windows throughout 2. Motion sensor & photo sensor lighting controls 3. Energy Saving Lighting throughout 4. Dual Zoned High SEER Mini Split Ducted Heat Pump 5. New engineered duct system (ACCA Manual D) 6. Shell Sealing of cracks and holes in the attic at the ceiling level. 7. Attic insulation to R-50+ : far above Energy Star Standards for brand new homes. 8. Energy Star Appliances. 9. Gas stove and gas option for the dryer. Electric is available at both locations also. 10. Dual pane and foam core front entry door Saving 11. Upgraded ceiling fans in every room The Planet G r e e n E a r t h E q u i t i e s . C o m
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3405 N. Miami Wow! Factor 1. New cabinets throughout in kitchen and both baths. Real wood throughout, no particle board. Custom tile! 2. Matching granite counters in kitchen and both baths. 3. New hood fan microwave. 4. New gas stove and oven. 5. New dishwasher. 6. New disposal. 7. New deep stainless steel sink with premium faucet and spray 8.Tile floors in kitchen and baths with custom tile showers/shampoo shelves and accent tiles . 9. Designer 2 and three tone painted interior. 10. Crown molding and stepped door trim. 11.Designer 3 tone paint exterior with new dash over sculptured trim at windows, doors, & corners. 12. All ceilings have been replaced with new texture and paint 13. New stucco and dash coat for brand new look.
G r e e n E a r t h E q u i t i e s . C o m
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3405 N. Miami “Done” Factor (Ready to move in with minimum work for a LONG time)
1. New front and back lawn 2. Automatic sprinklers front and back 3. Finished garage, drywall and painted 4. Sewer line recently serviced and encroaching tree roots removed. 5. Brand new 30 year roof with warrantee 6. Garage door with new automatic opener 7. Brand new water heater 8. New carpet 2 grades up from FHA standard, normal in renovation, with 6 lb pad. (4 lb is normal) 9. New receptacles, new switches and covers 10. New six panel doors and new hardware. 11. New light & plumbing fixtures 12. New fencing with room for RV or trailer storage. G r e e n E a r t h E q u i t i e s . C o m
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The Challenge Location, Location, Location = Big expense Agents Before and After = Big expense Energy, Wow, Done = Big expense
Somethings gotta Go... G r e e n E a r t h E q u i t i e s . C o m
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The Plan Save the Planet: Energy Package Sell Houses: Wow & Finished Package Make Money & Have Fun by...
Saving Money: Buy in unique neighborhoods Save Commission: Sell it yourself Extra Value: Incentives G r e e n E a r t h E q u i t i e s . C o m
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Fresno Address wtih Clovis Schools Big “Craig’s List” draw G r e e n E a r t h E q u i t i e s . C o m
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Dave’s Solution!
Build This... G r e e n E a r t h E q u i t i e s . C o m
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Across the Street from This Thankfully the only have one Rottweiler G r e e n E a r t h E q u i t i e s . C o m
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Alternative Marketing Newspaper inserts and ads
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50,000 printed and delivered Glossy full color 2 sided 8 1/2 by 11 G r e e n E a r t h E q u i t i e s . C o m
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Targeted Distribution Zips and Sub Zips
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Fresno Bee Goes the Extra Mile “A” Section 5 x 5 print add Sunday Addition... and Interactive Net ad Guess how many hits from Newspaper Ads? G r e e n E a r t h E q u i t i e s . C o m
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Newspaper Inserts & Ads Results Cost: Print and deliver 50,000 newspaper inserts....$4,000 ($.08 each)
Staff time and labor costs....$500 Number of total leads.......Five Number of shows.......One Sales or Leases.......None G r e e n E a r t h E q u i t i e s . C o m
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Alternative Marketing Craig’s List
G r e e n E a r t h E q u i t i e s . C o m
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Posting
The Outsiders' Guide to Craigslist
by Richard O. Johnson
Consumer Advocate and founder of BEYOND BARTER
Posting is straightforward. You just find the prominent "post to classifieds" link (it's at the upper-left corner of the main page), drill down to the appropriate category, and fill out the simple form. The first page to which you're directed when posting will invite you to create an account. You don't really need an account, but it'll take only a minute or so to set up, and can make things a lot easier. So do get that account. Required fields. In general, the only required posting fields are Title and Description. If you omit Price, for example, users will simply see no reference to price on your post, unless you include price information in the body text. Should the need for which you posted be met right away, that's the end of it. In most cases, however, you'll want to re-post. Without re-posting, your post will stay up (in Los Angeles) for between 7 and 30 days, depending on the category, but you don't want to wait nearly that long. Posts appear in chronological order (last submitted on top), and users who browse will typically stop perusing after two or three days' worth of posts. Other users, who search by keyword, may retrieve older messages. (You can always edit your post, but editing won't move it up as will reposting.) Another way to improve your response rate is to post in more than one category. But don't do that before reading about Craigslist's... G r e e n E a r t h E q u i t i e s . C o m
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Restrictions
The Outsiders' Guide to Craigslist
by Richard O. Johnson
Consumer Advocate and founder of BEYOND BARTER
See Craigslist Terms of Use, Frequently Asked Questions, and General Posting Guidelines. I've enumerated here the most important (stated and unstated) Craigslist rules. Bear in mind that enforcement varies (sometimes will be immediate and other times may take weeks or more). 1. You may not post "essentially the same item" before deleting the old item. This applies even when posting in a different city or category. So if your post lends itself to more than one category, you need to alternate the categories. 2. You may not post the same item more than once in 48 hours. Until February of 2006, this rule wasn't strictly enforced. Now you will not be permitted to re-post until fully 2,880 minutes have elapsed. Hint: Bringing up your post as submitted, by clicking on its heading on your account page, will disclose the date and exact time posted, two lines below the head. Note that it may take about 15 minutes before a new post is accessible to users.Update. As of this writing, Craigslist is requiring about 15 minutes more than 48 hours before allowing a re-post, in this quirky fashion: It will allow you to delete and resubmit (if the 2,880 minutes have elapsed), but at the end of the resubmission process it will disallow the new post as too similar to another recent post (!). To avoid this situation, add 14 or 15 minutes to the 48 hours, before reposting. 3. Your post may not contain a link "to a commercial website or auction." This is an example of a rule I haven't been able to find anywhere, until I was blocked for violating it! You may have to guess whether Craigslist will consider the linked site "commercial." Craigslist's current enforcement of this restriction seems to be minimal. You'll be entirely safe if you don't link to any website, but instead invite the reader to email you for more information (very easily done--see below). This option however involves the risk that your reply may be blocked by a spam filter (even though your message isn't spam). You may always give a Web address as nonlinking text, or link to a webpage without any links on it. 4. You may not exceed your "volume limit." As I write this, Craigslist doesn't define the volume limit in any way, but will reject a post for this reason. 5. The Posting Description cannot be longer than 1000 characters. The Posting Description is your entire post exclusive of the title. This seems to apply only to paid listings, so otherwise it's probably safe to ignore it.
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Posting Tips
The Outsiders' Guide to Craigslist
by Richard O. Johnson
Consumer Advocate and founder of BEYOND BARTER
If you want phone calls, simply include your phone number in the writeup. If you want emails, Craigslist will "anonymize" your email address, never to be seen by responders. These folks will click on a link to respond, and that response will go to Craigslist, and then to you. The body of your post can be in either plain text or HTML. If you choose plain text, Craigslist will automatically convert any Web addresses starting with http:// to links (but exercise care when including a Web address--see Restrictions, above). Craigslist allows you to add HTML tags to a plain-text submission. Not all tags are supported. Those that are definitely supported are listed here. (The point that other tags will be "stripped out" is not always observed by Craigslist, however.) I strongly recommend your use of the <big> tag for any post that you may want to bring to the attention of folks over 60 or so. Depending on the posting category you may be invited to add a picture from your hard disk. (For more details, go to www.craigslist.org/about/help/pic.) Otherwise, you can add graphics in HTML with the <img> tag, if your picture has been posted to the Web--although lately Craigslist has been blocking that tag in some cases.
G r e e n E a r t h E q u i t i e s . C o m
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G r e e n E a r t h E q u i t i e s . C o m
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G r e e n E a r t h E q u i t i e s . C o m
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Craigâ&#x20AC;&#x2122;s List Results Cost: Two or Three Weekly adds....Free Staff time and labor costs to place adds....$50/mo Number of total leads per month.......Fifty Number of shows per month.......Twenty Sales or Leases.......None yet but...
G r e e n E a r t h E q u i t i e s . C o m
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Overcoming the Neighborhood Handicap Diligent Free or Low Cost Advertising Quick, friendly and professional follow up Good tracking Incentives Flexibility and resourcefulness
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Craig’s List Response - One Week G r e e n E a r t h E q u i t i e s . C o m
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G r e e n E a r t h E q u i t i e s . C o m
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G r e e n E a r t h E q u i t i e s . C o m
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Green Earth Equities Marketing Incentives Breathtaking Remodels at Affordable Prices
Energy, Wow and Done Packages Friendly and Professional Sales Several Financing Options Owner May Carry Lease Option Sale Down Payment Assistance Program Rental Lease - 1 Year Minimum $1,100 per month $1,000 deposit
G r e e n E a r t h E q u i t i e s . C o m
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