My 2 Best Open Houses Ever Disclaimer: I haven’t done a LOT of Open Houses. The methods outlined on this site generally lead to the house being sold before it is finished. The “Magic Brochure” is key to these results. The very first one and one from last weekend follow: G r e e n E a r t h E q u i t i e s . C o m Tuesday, September 15, 2009
Saving The Planet One House At A Time
Open House Brochure Format Dont Waste this Golden Opportunity to tell your Bigger Story. Tell About Your Company Tell About Your Mission Tell About Future Opportunities Show Value With Comps Typical 1 sheet flyers provided By Realtors only feature the subject house and promote the realtor, rather than you. G r e e n E a r t h E q u i t i e s . C o m Tuesday, September 15, 2009
Saving The Planet One House At A Time
GreenEarthEquities.Com Energy Wise Renovation Smart Energy = Smart Equity, Wow! About Us:
GreenEarthEquities is neither a lender nor a realtor. We are builders who acquire distressed properties in prime neighborhoods and renovate them with 3 goals in mind: The Energy Factor , The Wow! Factor, and It’s All Done! Buyers enjoy lower utility bills and more comfort, every month in their Low Maintenance SmartEnergyHome.TM
Thank you for visiting
5741 E Bernadine 3 Bedroom, 2 Bath 1574 sq ft. Living and Family Rooms Built 1959, Re Built 2009 See reverse for complete details.
Dave Robinson Principal
Why Rent? Buyers can own this Tarpey Village home in Clovis for $1,050 per month* *$185,000 @, 30yr. 6% fixed rate, $10,000 down. Includes principal & interest only, taxes and insurance not included. Other down payments or terms will require different payments. Qualifications depend on lender guidelines. Not all people qualify. Estimated total payment with taxes and insurance should be less than $1350 per month.
The Right Neighborhood: Clovis Schools. Established neighborhood with tree lined streets. Close to Sierra Vista Mall, Old Town Clovis, Bus Lines,Shopping & Parks. 244 employers and over 10,000 jobs are within a 2.5 miles radius.
Our Very First Open House Special Purpose: Invite the Team Contractors Bankers Insurance Agent Loan Broker Select Realtors Etc
For more information: Recorded 800 219 1042 ext 10 Or Jennifer Martin 259 8153
G r e e n E a r t h E q u i t i e s . C o m Tuesday, September 15, 2009
Saving The Planet One House At A Time
GreenEarthEquities.Com
5741 E Bernadine
At GreenEarthEquities all we do is Energy Wise Renovation of homes. Each item that goes into our homes must address one of these three objectives: ! 1. "Energy Efficiency ! 2. "Wow! Factor ! 3. "Easy Living Factor This is what we chose to do to meet those objectives on this home: Energy Efficiency 1. "All new dual pane windows. "" 2. "Big west window is Low E 140 (nearly twice the resistance to Solar Heat Gain as LoE2) 3. "Deciduous tree will be properly selected and planted to aid summer shading. 4. "Ductwork has been re-engineered and tightly sealed. 5. "Choice of Cooling Systems. " " Evaporative system may be used in May, June, Sept, Oct 6. "Shell Sealing of cracks and holes under the floor and in the attic at the ceiling level. 7. "Attic insulation to R-50+ : far above Energy Star Standards for brand new homes. 8. "Wall Insulation with dry packed cellulose. "The subdivision originally had no wall insulation. 9. "Gas stove and gas option for the dryer. " Electric is available at both locations also. 10. "Dual pane and foam core front entry door 11. "Upgraded ceiling fans in every room 12. "Buyer will"receive"50% of their utility bill paid by seller for TWO years. (we stand behind our energy improvements) Wow! Factor 1. "New cabinet door and drawer treatment. "Custom designer finish not available at box stores 2. "Matching Tile floors and counters 3. "New Hood Fan Microwave 4. "New Gas Stove and Oven 5. "New Dishwasher" 6. "New Disposal 7. "New Deep Cast Iron Sink with premium faucet and spray 8. "Matching tile at Bathroom Floors and Showers 9. "Designer 2 and three tone painted interior 10. "Crown molding and chair rail 11. "Designer 3 tone paint exterior 12. "All ceilings have been scraped and replaced with new designer texture and paint Easy Living Factor ! (Ready to move in with minimum work and maintenance for a LONG time) 1. "New front and back lawn 2. "Automatic sprinklers front and back 3. "Automatic drip system at beds 4. "New gutters 5. "Recently replaced 30 year roof 6. "New Roll Up Garage Door with new automatic opener 7. "Recently replaced water heater 8. "Recently replaced Air Conditioner and Furnace 9. "New receptacles, new switches and covers 10. "New six panel doors and new hardware. 11. "New light fixtures 12. "New faux wood blinds. 13. "Additional return duct in master suite so the comfort system continues to work with the door closed." 14. "Newer carpet 3 grades up from FHA standard, normal in renovation, with 6 lb pad. (4 lb is normal) 15. "Recent major tree trimming - wont "need to be redone for a long time. 16. "Sewer line recently serviced and encroaching tree roots removed.
Food was Provided for this Special Open House. Banquet Tables In the GARAGE Dave’s Special Clam Chowder
We value your opinion. How do you think we did toward meeting our objectives? What would be one or two things that you would change to make this home more desirable? Thank You
Dave Robinson, Tuesday, September 15, 2009
Ben Carroll, Jennifer Martin
G r e e n E a r t h E q u i t i e s . C o m
Saving The Planet One House At A Time
Projects in the Pipeline
GreenEarthEquities.Com
Address
Details
Price
Completion Target
#1 5741 E Bernadine
1574 sf 3-2 LR & Fam 1959 Corner Lot, RV access, GreenEarth Energy Package, Custom Kitchen, New Appliances, Landscaped Auto sprinklers F&R
$185,000
#2 5664 E Bernadine
1404 sf 3-2 LR & Fam 1962 pool GreenEarth Energy Package, Custom Kitchen, New Appliances, Landscaped Auto sprinklers F&R
$179,000
Feb 20, 2009
#3 3328 N Purdue
1164 sf 4-2 GreenEarth Energy Package, New Cabinets, New Appliances, Landscaped Auto sprinklers F&R
$138,500
Feb 10, 2009
$135,000 $145,000
Mar 15, 2009
#4 3332 N Ezie
Ready Now
1362 3-2 LR & Fam 1960 Possible RV GreenEarth Energy Package, Custom Kitchen, New Appliances, Landscaped Auto sprinklers F&R
Notes for Realtors: To meet our objective of turning 50 homes per year, we must renovate and sell rapidly. We plan that many homes will be sold before they reach MLS. All homes will be offered to the group of Preferred Realtors for 7-14 days before listing in MLS. For details and to be alerted of new projects as they become available contact Jennifer Martin 259 8153
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This page is Essential and is Responsible for All three Additional Properties being Sold before they Were completed.
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u i t i e s . C o m
Saving The Planet One House At A Time
GreenEarthEquities.Com Energy Wise Renovation
About GreenEarthEquities & SmartEnergyHomes
At GreenEarthEquities we acquire distressed properties in prime neighborhoods and renovate them with 3 goals in mind: The Energy Factor , The Wow! Factor, and Itâ&#x20AC;&#x2122;s All Done! Buyers enjoy lower utility bills and more comfort, every month in their Low Maintenance SmartEnergyHome.TM
145 Gettysburg Clovis, CA 93612 3 Bedroom, 2 Bath 1171 sq ft. Great Room & Pool Built 1971, Re Built 2009 p.2 for more details.
Dave Robinson Principal
Why Rent? Buyers can own this Clovis School District home for $906 per month* *$170,000 5,5% fixed rate, $10,000 down. Includes principal, interest only. Other down payments or terms will require different payments. Qualifications depend on lender guidelines. Not all people qualify. Estimated total payment with taxes and insurance should be less than $1,250 per month.
This is from the most recent Open House from day before yesterday. A more typical Open House No Bankers, Insurance Agents etc to impress... But the same type of Brochure
The Right Neighborhood: Clovis Schools. Established neighborhood with tree lined streets. Close to Sierra Vista Mall, Old Town Clovis, Bus Lines,Shopping & Parks. 244 employers and over 10,000 jobs are within a 2.5 miles radius.
For more information:
Jennifer Martin 559 259 8153 DRE Lic # 00948442
G r e e n E a r t h E q u i t i e s . C o m Tuesday, September 15, 2009
Saving The Planet One House At A Time
GreenEarthEquities.Com
145 Gettysburg
At GreenEarthEquities all we do is Energy Wise Renovation of homes. Each item that goes into our homes must address one of these three objectives: ! 1. "Energy Efficiency ! 2. "Wow! Factor ! 3. "Done! Factor This is what we chose to do to meet those objectives on this home: Energy Efficiency 1. "Dual pane windows throughout "" 2. Motion Sensor & Photo Sensor Lighting Controls 3. Energy Saving Lighting throughout 4. Newer Air Conditioner and Furnace 5. New Engineered Duct System (ACCA Manual D) R8 Mylar Coated 6. "Shell Sealing of cracks and holes in the attic at the ceiling level. 7. "Attic insulation to R-50+ : far above Energy Star Standards for brand new homes. 8. All Energy Star Appliances. 9. "Gas stove and gas option for the dryer. " Electric is available at both locations also. 10. "Dual pane and foam core front entry door 11. "Upgraded ceiling fans in every room 12. Additional return duct in master suite so the comfort system continues to work with the door closed." Wow! Factor 1. New Cabinets throughout in Kitchen and both baths. Real Wood throughout, no particle board. 2. "Matching Granite Counters in Kitchen and both baths. 3. "New Hood Fan Microwave 4. "New Gas Stove and Oven 5. "New Dishwasher" 6. "New Disposal 7. "New Deep Stainless Steel Sink with premium faucet and spray 8. "Tile Floors in Kitchen and Baths with Custom Tile showers with Shampoo Shelves and accent tiles 9. "Designer 2 and three tone painted interior 10. "Crown molding and stepped door Trim 11. "Designer 3 tone paint exterior with New Dash over sculptured trim at windows, doors, & corners. 12. "All ceilings have been replaced with new texture and paint 13. New Stucco and Dash Coat for Brand New Look.
Custom Tile
Massive Signage & 2 Realtors 1 knocked doors 10 up and 10 down both sides. Results: 20 parties came thru Much Interest Realtor met 1 couple after at another address Saving
The â&#x20AC;&#x153;Doneâ&#x20AC;? Factor ! (Ready to move in with minimum work and maintenance for a LONG time) 1. "New front and back lawn 2. "Automatic sprinklers front and back 3. "Finished Garage, Drywall and painted 4. "Sewer line recently serviced and encroaching tree roots removed. 5. "Recently replaced 25 year roof 6. "New Roll Up Garage Door with new automatic opener 7. "Recently replaced water heater 8. New carpet 3 grades up from FHA standard, normal in renovation, with 6 lb pad. (4 lb is normal) 9. "New receptacles, new switches and covers 10. "New six panel doors and new hardware. 11. "New light fixtures 12. Newly Plastered Pool with new tile for many years trouble free service.
We value your opinion. How do you think we did toward meeting our objectives? What would be one or two things that you would change to make this home more desirable? !
Typical Sunday Afternoon Open House... Except
Finished Garage
Thank You
Dave Robinson,
Ben Carroll, Rogelio Covarrubius, Jennifer Martin
G r e e n E a r t h E q u i t i e s . C o m Tuesday, September 15, 2009
The Planet One House At A Time
GreenEarthEquities.Com
Address
Details
#1 5741 E Bernadine
1574 sf 3-2 LR & Fam 1959 Corner Lot, RV access, Wow! Done! And Energy Packages
#2 3328 N Purdue
1164 sf 4-2 50 year roof, covered patio, Wow! Done! And Energy Packages
#3 5664 E Bernadine
1404 sf 3-2 LR & Fam 1962 pool Drive Thru Garage, Wow! Done! And Energy Packages
#4 3332 N Ezie
1362 4-2 LR & Dining 1960 Possible RV parking Wow! Done! And Energy Packages
#5 4404 N Eddy
1348 sf 4-2 Great Room, RV Access, Huge Corner Lot, Wow! Done & Energy Packages
Projects Done & In the Pipeline List Price
Completion Target
$185,000
Jan 15, 2009
SOLD! $138,500
Feb 10, 2009
SOLD! $185,000
Feb 20, 2009
SOLD! $165,000
July 1, 2009
$169,500
Aug 4, 2009
Pending SOLD!
#6 5967 E Fedora
1188 sf 3-2 1971 Great Room, Custom Kitchen, Wow!, Done! & Energy Packages Possible RV
$160,000
Oct 1, 2009
#7 145 Gettysburg
1171 sf 3-2 1971 Great Room, Custom Kitchen, Wow! Done! And Energy Packages, Clovis Schools
$170,000
Sept 15, 2009
Apx 1670 sf 4-2 1948 LR & Formal Dining, New Master Suite, Detached Garage Quiet Neighborhood.
$139,000
1157 sf. 4-2 1971 Custom Kitchen, Wow!, Done, & Energy Packages Clovis Schools. New Roof, & AC
$150,000 Dec, 25, 2009 Start Now & Customize A Christmas Present
#8 3915 E Townsend #9 3405 N Miami
Available Now Thru Preferred Group Nov 15, 2009
NO FOOD on an open house like this. This sheet sends a good psychological message to the 1. Buyer 2. Other Agents 3. Appraiser (most important to leave a supply of these brochures on the counter)
Notes for Realtors: Our business plan dictates that we renovate and sell rapidly. We plan that many homes will be sold before they reach MLS. All homes will be offered to the group of Preferred Realtors for 7-14 days before listing in MLS. For details and to be alerted of new projects as they become available contact Jennifer Martin 259 8153 Many Realtors find it convenient to use the currently available home as a â&#x20AC;&#x153;modelâ&#x20AC;? to help a client visualize what a home in process will look like when completed. We are also have a program to give preference GtorVeterans. e e n Tuesday, September 15, 2009
E a r t h E q u i t i e s . C o m
Saving The Planet One House At A Time
GreenEarthEquities.Com
Projects Done & In the Pipeline
7 5
Tarpey North Cluster
2
6 Tarpey South Cluster
9
3
1
Similar Format Simple to just add the subsequent houses and the next ones available We are actually operating similar to a tract builder doing Pre-Sales out of his model homes. We just sell each model as we go.
4 G r e e n E a r t h E q u i t i e s . C o m
Tuesday, September 15, 2009
Saving The Planet One House At A Time
Show Value With Comps After you are doing the business, You can use your own comps. Especially if you have focused on an area as we recommend. This is even more important for the appraiser who will be scrambling to justify your price which will be 10 -20% higher than anything else in the neighborhood. Until then provide a recent CMA and MLS Info Sheets on the most relevant comps. (you may have to ask for this extra? Service from your realtor) G r e e n E a r t h E q u i t i e s . C o m Tuesday, September 15, 2009
Saving The Planet One House At A Time
Summary: 3 Types of Open Houses 1. Grand Opening Include Food Invite people who need to know what you are doing. They are not in the market to buy a home. But they need to see that you are substantial. Brochure is important Also Sign In Sheet Send Thank You emails G r e e n E a r t h E q u i t i e s . C o m Tuesday, September 15, 2009
Saving The Planet One House At A Time
3 Types of Open Houses 2. GreenEarthEquities Standard Open House No Food. You are trying to sell this house and the next ones in the pipeline. Lots of Signage. Door Knocking Newspaper Advertising is probably a waste of money. Brochure and Sign In Sheet are very important. “Are you working with a Realtor?” “They are great, Please take them this, and have them call me...” G r e e n E a r t h E q u i t i e s . C o m Tuesday, September 15, 2009
Saving The Planet One House At A Time
3 Types of Open Houses 3. Typical Open House from typical Taxi Service Realtor: 1 or 2 signs No door knocking 1 page flyer, their picture, their logo No comps, No CMA They sit there, no one comes. They tell you they need a price reduction. Unprofessional.You dont want one of these (Open Houses or Realtors) (better off doing it yourself) G r e e n E a r t h E q u i t i e s . C o m Tuesday, September 15, 2009
Saving The Planet One House At A Time
Be There! It is good for you to be there at the open house. 1. Your passion about your project can come thru to the buyers 2. Your Realtor will pick up little details from you, especially about the Energy Package. 3. It will be good for you to hear the feedback from real buyers.
G r e e n E a r t h E q u i t i e s . C o m Tuesday, September 15, 2009
Saving The Planet One House At A Time