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AMERICA’S FIRST MAGAZINE FOR PROFESSIONAL DJs ESTABLISHED 1988

BELIEVE IN MUSIC 2021 ISSUE VOLUME 34 NUMBER 1

TECHNO MASTER’S PANDEMIC PIVOT

djtimes.com

$4.95 US $6.95 CANADA 6 Marketing Tactics for ’21 Leadership Tips for Multi-Ops

Plus:

DJ Godfather * DJ Spen * The Magician Bose L1 Pro * IK Multimedia ARC System 3 RANE TWELVE & SEVENTY-TWO

048JA21_p001-036.indd 1 2/3/2021 5:28:08 PM

This is Feedback, a monthly feature that fields questions from you, our readers, and funnels them out to in‑ dustry professionals. If you have any questions about DJing – marketing, mixing, equipment or insurance, any at all – drop us a letter at DJ Times, 25 Willowdale Ave, Port Washington, NY 11050, fax us at (516) 944‑8372 or e‑mail us at djtimes@testa.com. If we do use your question, you’ll receive a free DJ Times T‑shirt. And remember, the only dumb question is the ques‑ tion that is not asked.

DJX – Back to The Boardwalk

If 2021 is about fresh, new starts, then DJ Times has something for you with its long‑running trade show/exhibi‑ tion, DJ Expo. As DJ Times and its publisher, Testa Communications, prepare to take the 2021 version of the show to an ex‑ citing, new venue, the show will be re‑branded with a new logo – DJX. Set for Aug. 9‑12 at the Hard Rock Hotel & Casino Atlantic City in Atlantic City, N.J., the 2021 Expo will present the industry’s first real trade‑show since the pandemic impacted our industry and offer the DJ world an opportunity to re‑congregate and refresh itself. Now in its 32nd year, DJ Expo will re‑ tain its vital mission of presenting an exhibit hall full of the latest technolo‑ gies, seminar sessions offering inspi‑ rational ideas, and sponsored events brimming with networking opportuni‑ ties – but the 2021 Expo will mark the start of a new era. This year will begin the pivot with new floor plans, imagery, ideas, energy, product drops and collabs that will bring us forward into the future. “As the DJ industry evolves, we have to evolve with it,” says DJ Times Edi‑ tor Jim Tremayne. “That’s true for all our platforms and especially so with our new moves with the show. So, a re‑branding was in order for us to move forward.” New Sessions: With much to roll out in the coming months, DJ Expo will just now offer a glimpse of what is to come from the education‑rich slate of semi‑ nars that will discuss the most vital issues to mobile, club and studio jocks. After delivering a well‑received semi‑ nar at the 2019 DJ Expo, DJ Staci “The Track Star” Nichols will return to the ’21 show with a pair of tutorials. In ad‑ dition to playing over 500 weddings in her career, the Cancun, Mexico‑based event DJ has also hit the jackpot by scoring big parties with big brands as diverse as Lamborghini and Ree‑ bok. So, how did she land those gigs? Through a robust and active social‑ media profile, that’s how – and she wants to show you how to step up your game, as well. So, at DJ Expo, she’ll present the following sessions:

The Mobile DJ’s Blogging Bible: How I Get 400 Visitors a Day to My Website.

In this session, Nichols will tackle tag and category structure, anchor links, image titles and alt tags, SEO, and post‑ ing/sharing blogposts. She’ll also show Expo attendees how to turn all this blogging info into an easily replicated, auto‑pilot system using templates and a virtual assistant. Vital tips on creating engagement with your audience.

E-Mail Lead-Reply Strategy: What to Say & When to Say It.

For this session, Nichols will explain: how to set up an auto responder for Knot/Wedding Wire leads – respond‑ ing in under five minutes is key, ac‑ cording to research; how to start a conversation, including an opening question that begins a back‑and‑forth, but doesn’t get stuck on price; how to use subtle, but effective ways to move toward closing; how to use research‑ based strategies to keep your emails fun (instead of desperate); and how to spruce up your online testimonials. Better business for professional DJs. For the very latest on DJ Expo, please visit thedjexpo.com.